What will shape the future of independent showrooms?
MD AQUALLA AND ADAMSEZ
Ruth Black on how its customer-centric focus is meeting retailers’ needs
NEWS & VIEWS
5First word
Editor’s comment
7News
Round-up of industry headlines
9People
Appointments and promotions
9KBB Retail Health & Fitness Club
Join our campaign to improve the KBB industry’s wellbeing in 2025, sponsored by Hansgrohe
10Kbsa column
Kbsa national chair Richard Hibbert considers the business outlook for KBB retailers and finds many reasons to be cheerful.
10Ripples column
MD of Ripples Paul Crow explains why he is optimistic about 2025 and why you should be too
13Last word
Simon Hastings, technical manager from Zip Water UK, discusses how retailers need to be alert about compliance of hot water taps
14KBB Retail Hall of Fame
We proudly announce the first inductees to the newlyfounded KBB Retail Hall of Fame
16Retailer predictions for 2025
What are KBB retailers hopes for 2025?
SHOWROOMS & SUPPLIERS
19“We need to help our members remain profitable”
Owain Harrison has been appointed MD of buying group
KBBG. In one of his first interviews in the role, we discover his vision to help the retail sector flourish
20The Great British take off
Following her first year leading Aqualla and Adamsez MD
Ruth Black says its customer-first focus will see the company grow in Great Britain, in partnership with its retailers in 2025
23Most Wanted 2025
We take a look at a trio of products, among the most viewed on www.kandbnews.co.uk
24Kitchen trends to watch in 2025
We highlight five key trends you need to know
26Kitchens just out
Latest kitchen products
28Bathroom trends to watch in 2025
What will be the five big things for consumers
30Bathrooms just out
Latest bathroom products
RETAIL BUSINESS
32Company matters
Offering business support for independent kitchen and bathroom firms.
Onwards and upwards 2025
Now 2024 has disappeared into the rearview mirror, leaving behind 12 months that overpromised and underdelivered, it’s time to focus on the journey ahead. A New Year can bring a new roadmap with revised goals to achieve a new dream. It’s a time of rejuvenation and dare we say (home) renovation? Harnessing newfound energy, KBB retailers will be able to carve out their path to achieving their business ambitions. Whether it’s broadening customer bases, increasing a showroom network or expanding an offer to maximise market share, KBB retailer goals over the next 12 months remain a blank page, yet to be written.
Many experienced kitchen and bathroom retailers have cited their optimism in 2025 and are positive about the forward journey for the year. It has already been reflected in the likes of Thompson & Leigh rescuing Drake Plumbing Supplies from administration, securing jobs.
Of course there will be economic challenges, the result of which have
already been seen, with the likes of KBB manufacturers and big-name retailer entering administration. There will be bumps further along the road for retail businesses brought about by the budget –from increased National Insurance Contributions, and minimum wage rises –and the UK’s general economic situation perhaps supressing consumer confidence. However, independent kitchen and bathroom retailers can pivot and adapt to any market situation, responding to consumers’ needs. With the ability to provide personalised design and service,
Editor
Philippa Turrell
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Designer
Donna Booth
Production Assistant
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Advertisement Manager
Marcus Hooper
unequalled by larger high street competitors, and an unrivalled local reputation, independent KBB retailers are unsurpassed in their ability to help customers seeking home improvements.
Combining these old school values with new skills in digitalisation, can reap rewards. Boosting online presence, through social media, can capture the attention of in-market or soon to be inmarket consumers. It allows retailers to authentically demonstrate their passion, knowledge and skillset before consumers even step onto the high street, let alone into store. And when consumer confidence increases, and the market grows again, independent retailers will be at the forefront, as they can truly flex their business prowess.
The economy may have its peaks and troughs, but – as demonstrated by the 2025 inductees of the newly-founded KBB Retail Hall of Fame – independent retail is resilient, and has a true legacy.
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making headlines
Deputy CEO steps up to lead business
Jen Cassidy assumes Bristan Group CEO role
Jen Cassidy has officially assumed the role of CEO of the Britstan Group, following the retirement of Martin Mongan at the end of 2024.
Cassidy joined the Bristan Group in 2021 as chief marketing officer following a career that has included senior roles with Wolseley, Kohler Mira and latterly, Linn Products.
Whilst at the Bristan Group she progressed to chief commercial officer and was appointed deputy CEO following the announcement of Martin Mongan’s retirement .
Jai Shah, group president, plumbing products at Masco Corporation, the parent company of the Bristan Group, commented: “Since joining the Bristan Group, Jen has been instrumental in providing leadership across a broad range of functional areas, from brand and channel marketing to product
design and management, sales, customer service, IT, and PMO.
“Her ability to effectively lead and inspire cross-functional teams has consistently resulted in improved team performance and business outcomes.
“Her demonstrated focus on leadership and aligning teams around common goals to deliver impact has uniquely set her apart and will be key to continuing the success of the Bristan Group in the future.”
At the same time, Adam May joins the Executive Board as chief commercial officer.
May joins the Bristan Group from Wolseley UK where he was group commercial director.
He will focus on service as well as new product development, in a drive to maintain Bristan’s position in the UK tap and showering market.
Commenting on his
Acquisitions in UK and Republic of Ireland
appointment, May stated, “The Bristan Group is a market leading organisation with strong brands that are both respected and valued by partners, installers and consumers alike, so when the opportunity arose to join the business, I didn’t hesitate.
Cassidy commented: “I’m honoured, excited and grateful to have the opportunity to lead this incredible business.
“I’ve respected this organisation and the people in it
B&Q rescues Homebase stores and saves jobs
DIY retailer B&Q has acquired five Homebase stores in the UK and a trio of outlets in the Republic of Ireland following the company entering administration.
The £2.5million UK acquisition includes stores in Altrincham, Basingstoke, Biggleswade, Leamington Spa and Worcester with a combined selling area of over 25,000sqm.
Whereas the £3.2million Republic of Ireland purchase
features stores in Letterkenny, Navan and Waterford totalling 9,300sqm.
All stores will be converted to B&Q and will offer its associated home improvement products and services for consumers and professionals through TradePoint.
since the day I joined. I am so proud of everything we have achieved and believe there is still so much more to come.
“I also want to say a personal thank you to Martin for his leadership, guidance and friendship both in my time at the Bristan Group and over a long-shared history.
“I am confident in our strategy and team, and I look forward to all we will accomplish together in the future.”
The services, include kitchen and bathroom design and installations, TradePoint counters, timber cutting and paint mixing.
In addition, the stores offer access to over 1.2 million home improvement products at diy.com, and click & collect and home and bulk delivery services at diy.com and trade-point.co.uk.
B&Q will convert the first of these stores in the first half of the year and aims to complete
the conversion of all sites by the end of calendar year 2025.
The employees at all eight stores will become employees of B&Q.
Owner of The Range CDS Superstores acquired the Homebase brand name, intellectual property and up to 70 stores following its administration.
Shower manufacturer Kohler Mira “Mira Showers” has won a High Court ruling against Norcros Group, parent company of the Triton Showers brand. The Court ruled Triton infringed the patent of Mira Showers’s dual outlet electric shower technology with its DuElec range of showers. Triton, has denied infringement and counterclaimed for revocation of the patent. View the story at www.rdr.link/KBE001
Surround and tray manufacturer Kudos Showers has frozen prices for 2024 and reduced hundreds of product prices. The price reductions have been applied to some of its best-selling collections from Kudos, including the Inspire, Ultimate, and Pinnacle8 collections. Read the story at www.rdr.link/KBE002
Distributor of bathrooms, appliances, sinks and taps, PJH has announced an exclusive distribution partnership with Abode for its new Focus 60 Bathroom Collection. The Abode Focus 60 Bathroom Collection centres around the 600m wash zone, offering a suite of co-ordinated products. See the full story at www.rdr.link/KBE003
Chairman of Roca UK Alan Dodds is moving on after 25 years with the bathroom brand. Roca Group entered the UK in 1993 as a seven-strong team, and Dodds became managing director in 1999. He adopted the role of chairman in 2022, when Rashpal Sidhu became MD for UK and Ireland. Read more at www.rdr.link/KBE004
Bathroom retailer and plumbers’ merchant Thompson & Leigh has acquired Drakes Plumbing Supplies, in a pre-pack deal, from administrator Quantuma.
Founded in 1983, Drakes has six bathroom showrooms, operating out of its seven plumbing and heating counters in Whitstable, Gillingham, Ashford, Tunbridge Wells, Sevenoaks, East Grinstead and Uckfield.
These will join Thompson & Leigh’s trade counters in Dartford and Crayford, as well as bathroom showrooms in its Crayford branch and separate studio in Bexleyheath.
Thompson & Leigh started out as a supplier of plumbing and
sanitaryware to the building trade, in 1946, and reports the acquisition will allow it to provide coverage across the South East of England and London
Drakes will continue as a brand name and will trade through Thompson & Leigh.
A statement from Thompson & Leigh’s directors read: “We look forward to working with the staff to fulfill the full potential of all the Drakes’ branches.
“We achieve this through greater stock diversification, improved service, up-to-date e-commerce, showroom upgrades and specialist centres giving each branch individuality.
Masters Suite to host KBB Industry Conference
“As we close out 2024, we would like to thank all the Thompson & Leigh staff and suppliers who have helped us achieve what will be our most successful year of trading.
“With the addition of Drakes’ locations, we will continue to work hard to make 2025/26 an even better year.
“We would also like to thank David Aisher and Robert Hartman of Drakes, the administrators Quantuma, and IBB Law for their help in making the acquisition possible and preventing this great company from vanishing altogether, resulting in multiple job losses.”
Kbsa announces bigger venue for conference
Trade association, the Kbsa has announced its KBB Industry Conference will be held at The Belfry Hotel and Resort, West Midlands in the new and larger Masters Suite.
Currently under construction, the Masters Suite will hold up to 600 guests, with bedrooms, mezzanine and outdoor terrace, and will host the association’s conference on October 1, 2025.
Kbsa chair Richard Hibbert said: “We have ambitious plans to make 2025 a pivotal year for the conference.
“We have been improving the
format and the content over the last few years, which has been well received.
“Numbers have grown steadily and going to the conference now is just like a breath of fresh air. Last year it was so vibrant and full of energy.
“The Kbsa board is already working on the programme to ensure that it provides fresh
insights and new perspectives.
“We want to continue to focus on essential skills and procedures that retailers can take back into their businesses and make a positive difference.”
The retailer dinner will take place on the evening before the conference on September 30, with the awards dinner following the conference.
position filled
Appointments and promotions across the industry
DURAVIT
Bathroom brand Duravit has appointed Lüder Fromm as chief marketing officer (CMO). He will report directly to CEO Stephan Patrick Tahy. Fromm has decades of international experience and understanding of brand management and digitalisation, in marketing positions at globally renowned companies. Most recently, he was senior vice president global marketing & brand communications at Hugo Boss.
WALL COVERINGS SPECIALIST
UK splashback company Wall Coverings Specialisthas welcomed Phil Brumfitt as sales director. He brings over 40 years of national experience in brand development, strategic growth, and operational leadership to the plate, with 11 of those years within the premium kitchen and bathroom sector. Brumfitt previously worked as national sales manager of Optidek.
SANIPEX GROUP
Bathroom brand Sanipex Grouphas expanded its UK team with the appointment of Nick Taylor as its new national retail account manager. He has worked in the KBB sector for over 15 years, for companies such as Q4 Bathrooms, Aqualisa and Grafton Merchanting. Taylor will be responsible for developing Bagnodesign’s position in the retail market.
BELL OF NORTHAMPTON
Home lifestyle store Bell of Northamptonhas appointed Richard Kingston to its board of directors. He joined Bell’s flagship 25,000 sqft showroom on Kingsthorpe Road, Northampton, 11 years ago as online manager. He is now departmental director of fires, stoves and outdoor living across the company, and will maintain his day-to-day responsibilities while contributing to strategic projects.
Sponsored by
Fit for business
Join our campaign to improve KBB industry’s wellbeing in 2025
Kitchens & Bathrooms News (KBN), in collaboration with Hansgrohe, is driving the health and wellbeing of the KBB industry in 2025, encouraging retailers and designers to get on their bike, walk, run or take part in any fitness programme. It is well documented physical activity has a positive impact on mental health, from reducing stress, enhances mood and improving sleep, so we will ensure our readers are fit, in every way, for what business has to throw at them in 2025.
Over a three-month period (because it takes 21 days to form a habit and 90 days to make a lifestyle change), we will highlight KBB retailers and designers in the industry who have taken steps to improve their wellbeing. It doesn’t need to be a monumental change. It just needs to be a start.
We will be partnering with our friends on
Strava – the KBB Running Club and KBB Cycling Club –who you can join to help encourage and keep you motivated.
You can take part as an individual or even a group, and all abilities are not only
welcomed but encouraged. All we need is for you to email evidence of your first workout to pturrell@hamerville.co.uk at the beginning of each month and at the end of each month, to show improvement over each four-week period. You could use Strava, Zwift, Rouvy or MyWhoosh screenshots, or even the fitness page from your phone. All details will be kept private. You can even send a photo of you doing the activity if you prefer.
It’s not a challenge; it’s a wellbeing campaign. The only competitor is yourself and being better than yesterday. All KBB Retail Health & Fitness Club members will be entered into a prize draw to win Hansgrohe goodies. Let’s get going for 2025!
(Consult with your doctor before embarking on any health and fitness campaign)
Reasons to be cheerful
Kbsa national chair Richard Hibbert considers the business outlook for KBB retailers and finds many reasons to be cheerful.
January is a busy month for many KBB retailers, a time for getting the business back in order after the madness that is December, and maybe a time for special offers to tempt customers out of the January slump. It is also a time for planning ahead and developing a strategy to make the most of the coming spring.
Retailers will be reflecting on the first budget from a Labour government for 14 years and its impact on the general economy. According to the OBR, the economy is expected to grow by 2% in 2025, combined with interest rates that are likely to maintain a downward trend. These factors are favourable for consumer confidence.
Cash rich RMI
Whilst prevailing economic conditions can be important in the mid to lower-end of the market, it is less relevant for independent retailers operating in the mid to upper-end
of the market. Core customers for these retailers tend to be ‘cash rich’ and looking for the levels of service that an independent business provides.
Typically, these retailers rely on their own entrepreneurial spirit and can be adaptable and flexible in response to their own local markets. Building customer loyalty is paramount, as many customers now choose to use a trusted independent retailer for multiple rooms in the home. This is a trend set to continue into 2025, especially if the housing market is boosted as promised by Labour’s new housebuilding programme. Even if the number of new houses promised is slow to materialise, retailers can benefit from those that choose to stay and improve their homes.
Expand services
There are opportunities for retailers that
RIPPLES COLUMN
can apply their design skills to creating those spaces that are now part of a home, such as a bar area for socialising and a media area or room for relaxation. A major house renovation could result in a kitchen, a utility room, a bar area, a media area, a main bathroom, and several ensuites.
Adding bathrooms or bedrooms to a kitchen offer is not always straightforward but selling more to loyal customers is a profitable way to increase turnover, and it also creates a useful way to even out an income stream.
We are likely to see more price increases from manufacturers in 2025 but these can be offset by encouraging customers to trade up. Overall, there are many reasons to be cheerful for independent KBB retailers in 2025.
Take a bigger slice of the market
MD of Ripples Paul Crow explains why he is optimistic about 2025, and why you should be too
It’s hard not to revert to cliches when reviewing 2024 so I will do my best not to describe it like a fairground ride (as a youngster I was always too scared or small to go on them anyway). It’s about this time of year that we all turn into mechanical fortune tellers and start offering our insightful predictions for the future in the hope that we will both convince ourselves, others and hopefully our customers that it is going to be great. Let’s see...
For what it’s worth, I believe 2025 will be a good year. I believe the country is so used to having a reason to not spend money that we have in fact decided to cope...by spending money. The reality is, whoever you are and whatever you do, you work to make your life better and that usually means either more joyful or more material things.
Market share focus
Our objective in 2025 remains what it was in 2024 and that is to focus on making our slice of the premium bathroom cake bigger. If the year ahead brings good economic news, then we will look at icing it too, but for now we will focus on the ingredients required to improve the core areas of our business knowing that it has served us well in the past.
What 2025 will be is a diary full of training. Whether in factories, around the desk or in classrooms, we want to improve our education in all areas of our role and that will include sales, design, product and IT. All must improve for the simple reason that we know the customer will always be more demanding of us tomorrow than they were today.
This year, we were fortunate to see a
significant increase of engagement in all our marketing channels and that didn’t happen by accident. Most people in this country have no idea who we are or what we do and that’s the good news because we see that only as an opportunity. The more we share our story, the more we can place the outcome of our sales success firmly in the hands of our franchisees and their teams, and we are fortunate to have a good track record in that area.
Whatever it brings, I know it will be stressful because what we do is. It is for this reason that we will also do our best to make sure that it’s fun. I hope it is for you too.
Play by the rules
Simon
Hastings, technical manager from Zip Water UK, discusses how retailers
need to be alert on the compliance of hot water
taps
The inclusion of boiling water taps in residential kitchens has become commonplace – this is hardly surprising when they mean you can make a cup of tea in mere seconds! But as with all electrical appliances in the home, there are certain standards that manufacturers must ensure these products meet to guarantee the safety of the user.
The issue of regulations and compliance can sometimes seem like a minefield for retailers, who ultimately just want to know that the products they are selling are fit for purpose, have the right aesthetics and meet the customer’s needs. But it’s crucial that retailers are not only aware of the relevant compliance requirements for these types of taps, but also understand that compliance is only effective when practised.
Compliance for hot taps
At Zip, we have a deep understanding of the market and the requirements that hot taps need to meet, so it’s unnerving to see there are products on the market that may be contravening the compliance regulation, thereby putting installers and end-users at risk. Let’s start by looking at the key regulations hot tap products need to meet.
Regulation 4 compliance
To comply with Regulation 4, look out for certification from these independent bodies:
• WRAS approval
• Kiwa approval
• NSF certification
These approvals mean the product meets the Water Supply (Water Fittings) Regulations 1999 or Scottish Water Byelaws.
It’s crucial that retailers are not only aware of the relevant compliance requirements for these types of taps, but also understand that compliance is only effective when practised.
Building Regulation G3
This regulation specifically relates to hot water systems and supply, and is designed to keep installers and users safe from scalding injuries. G3 states that any hot water stored must not exceed 100˚Cand that the water must be discharged safely.
UKCA and CE
These marks are important as they mean that the manufacturer has fully tested the product against UK and EU safety requirements. Either of these marks are acceptable.
Non-compliance issue
So what does non-compliance mean? And what
are the potential effects? Firstly, the product won’t be signed off by building control officers, and a replacement that does comply will have to be found. If the product isn’t removed, the installer may face criminal charges.
But to put it plainly, non-compliance could put an installer or user at risk. The G3 regulation, in particular, is designed to make sure that hot water is stored and delivered safely. Unvented systems, in particular, carry a greater risk of failure if the water temperature is over 100˚C. As the water temperature rises, so does the pressure, which may become too much for the system to handle. Equally, water delivery at this temperature produces boiling steam, which can result in burn injuries, just as boiling water can.
Safety at forefront
At Zip, our priority is to create products that perform day after day, delivering pure-tasting water for homes and businesses all across the UK – but with compliance and safety always at the forefront of our designs. All of our HydroTaps are set to deliver water at 98˚C. They feature a boiling safety lock to provide peace of mind that younger family members can’t access hot water, and remain cool to the touch. We hope retailers become more aware of the compliance issue and question how ‘compliant’ a brand really is.
KBB Retail Hall of Fame 2025 inductees
Kitchens & Bathrooms News proudly announces the very first inductees into the newly-founded KBB Retail Hall of Fame
Established to recognise and honour KBB retailers who have made significant contributions to the industry, the KBB Retail Hall of Fame – sponsored by Wodar - welcomes its first inductees in 2025 Marking a milestone for the kitchen and bathroom retail industry, the inductees will be listed on a roll of honour for in perpetuity, creating a lasting legacy of excellence in the KBB retail sector.
Each of the inductees will be presented a limited edition KBB Retail Hall of Fame insignia and will profiled in future issues of Kitchens & Bathrooms News (KBN).
By and for the industry
Nominated by their peers, and chosen by industry experts, the final selection was made by an esteemed panel, comprising sales director of MHK UK David Morris, membership director of the Kbsa Malcolm Scott and CEO of the British Institute of
Editor of KBN Philippa Turrell commented on the launch of the KBB Retail Hall of Fame and the first four retailers to be inducted: “From the arts, through to sports and science, there is a Hall of Fame to honour excellence for individuals in perpetuity. We have now introduced this concept to KBB retail. While KBN will be a custodian of the Hall of Fame, it is curated by the industry and belongs to the industry. We are absolutely thrilled to reveal the names of the inaugural inductees, commending them for excellence in setting and maintaining standards, and creating a legacy. We welcome them to the elite club of ambassadors for the KBB retail industry.”
Managing director of Ripples, Paul Crow
Established in Bath in 1988 by Roger and Sandra Kyme, the business was founded on delivering bathrooms with personal service. Now led by their son-in-law Paul Crow, who has been with the business for 26 years, he has continued this ethos. He oversees the development of the franchise, which currently stands at 21 showrooms nationwide. The group has won 70 industry awards, and been named one of the top franchises in the UK.
However, Ripples is always evolving, as the group continues to upskill in design and sales training and improve product knowledge through manufacturer visits. Ripples has also boosted its marketing efforts through working with influencer Lily Pebbles, growing both its website traffic and downloads of its Style Guide. Looking ahead at how future legislation may impact bathroom design and recognising the role of retailers to protect the planet, Paul Crow has supported the Unified Water Label. He has also raised money for charity The Cycle, building toilets in India and Africa recently winning an award for the charitable work.
The panel chose to induct Paul Crow for continuing to raise the profile of bathroom retail, setting and maintaining quality standards, and his wider, holistic work with charities.
Managing director of Roundhouse, Craig Matson
Trained architect, chair of The Kitchen Education Trust (TKET) and managing director of independent bespoke kitchen retailer Roundhouse Design, Craig Matson has a passion for professionalism. Such is his belief the industry should be seen as more professional, with formal education pathways and qualifications, he helped establish the foundation degree in kitchen design in 2014. Craig Matson also set up the registered charity TKET to bridge the gap between education and industry.
He has even developed an apprenticeship degree, which has gained approval from the Institute for Apprenticeships & Technical Education. Craig Matson runs multi awardwinning British kitchen maker and retailer Roundhouse Design and together with the acquisition of Day True, the business totals seven showrooms in the UK. The judges chose to induct Craig Matson for his impact not only on kitchen retail but his broader work in improving professionalism in the industry with formal qualification ambitions.
Owner and design consultant of Anglia Interiors, Arron Bird
Heading up the family-run business, founded by his father Peter Bird 50 years ago, Arron Bird embarked on his career starting out as a cabinet maker for Anglia Interiors in 1987. Now owner and senior design consultant, he leads the business which makes kitchens, bedrooms and office furniture. While he steers the business, he acknowledges its success rests on the shoulders of his dedicated staff who provide great service. Arron’s commitment to excellence extends beyond his enterprise, as regional director of trade association, the Kbsa. Arron Bird is not only a business leader but an industry visionary. The judges chose to induct Arron Bird because of his overall success in kitchen retail, demonstrating the prowess of regional businesses, and his work in helping raise industry standards.
Chairman and head designer of Ledbury Studio, Charlie Smallbone
Working in the industry for the past 40 years, Charlie Smallbone founded Smallbone of Devizes in 1976, which created a British kitchen as an alternative to German furniture. After a period of uncertainty, Smallbone was sold to Canburg, then Saphire 700. His association with the business stopped in 2019 and Charlie Smallbone joined La Rock specialist joinery company, creating a six-strong signature collection Rock & Bone before establishing Ledbury Studio. Now, he has Ledbury Studio showrooms in Notting Hill and Weybridge in Surrey. The business creates bespoke, home
interiors spanning home bars, media rooms, dressing rooms, kitchens and bathrooms, all with a focus on improving people’s times spent at home. The kitchens are designed to combine the integrity of materials, with the best of modern technology, and have an emphasis on space to cook, live and entertain. Ledbury Studio continues to lead in design, winning an International Design & Architecture Best Kitchen Award 2024. The judges chose to induct Charlie Smallbone for his legacy on British kitchen furniture design and retail, and demonstrating true resilience, a trait required by all successful independents.
“Be
Retailer predictions for 2025
It’s been a tough 12 months, with an unpredictable market, but what have KBB retailers learned during this time and what are their hopes for 2025?
you on steroids”
KBSA board member and director of Coalville Kitchens & Kutchenhaus
Lutterworth, Luke Wedgbury says 2025 is an opportunity
Most independent KBB retailers will be glad to see the back of 2024, it’s been a tough year for some. I could list a plethora of reasons why the last 12 months have been challenging but that would only feed into a negative mindset around what the next 12 months might have in store for us. I won’t be drawn into that.
Do more
So how do I see 2025 going? Well, if you could go back in time and start this year again knowing exactly what the year ahead holds, what would you do differently? Staff? Marketing? Products? Pricing? The list is endless.
My advice? All the above and more. Much more. I can’t wait to get stuck into 2025 like it’s my first year in business, drive forward with passion for what we do best. Serving our client’s needs. In a nutshell that’s what we (as
business owners) do. We fix/remove all the problems a client will face when looking to purchase a new kitchen or bathroom. Keep that in mind, get good at it, and it will serve you well.
No one knows your business better than you, it’s a tough job running an independent KBB showroom but you’ll only ever get out of it what you put in.
Independent strength
I’ve seen lots of press around how the big hitters of our industry have really struggled in 2024, I’m sure you’ve seen the same stories about turnover being down, stores closing, big names going into liquidation. It would be easy to say “hey, it’s just the market conditions, nothing we can do but sit tight”. If you just “sit tight” chances are you’ll end up
“We must keep pushing forward”
Showroom manager of Just Add Water Charlotte Schofield looks at how to combat market challeneges
How do I see the market in 2025?’ Tough, the same answer I have had when forecasting for ‘22, ‘23 and ‘24. This year, like the last, has seen the market fluctuate across all quarters. We have been fortunate to work on some incredible projects and we will continue to appreciate and build on the relationships, new and existing, in both the retail and trade sector.
Challenges ahead
Q2 will be one of the biggest challenges from a business owners’ perspective, with the employers NIC cap reducing, and percentage of NIC employer pay increasing. The increase in minimum wage, interest rates on borrowing and mortgages being held – are all factors in causing a delay in pre-planned renovations and buying homes.
The knowledge we have of further inflation will inevitably mean a drop in disposable household income.
What does this mean for us? We must keep pushing forward, excel in our customer service - promote products which return cost-saving solutions and, most importantly, achieve the required price points - that will be key to surviving. Here are four pointers for 2025.
• Expand your offerings: In tough times, broadening your product range to suit all price points, can attract a wider customer base. It lets your customers know you can adapt to a budget that suits them.
• Focus on customer experience: Customer service is key – ‘people buy from people’ Create an experience that builds
like them. Don’t do that. I see this as opportunity. Don’t be like them. Don’t do things how they did things. Be you more than ever before! Be you on steroids!
Our biggest strength as independent retailers is our independence. No one on the planet can design, deliver, install and complete a project quite like you. No one.
Sell your value
If 2025 is going to be anything like the last 12 months then I suspect that we’ll all need to ensure our conversion rates are a little better and as independents we are incredibly well placed to do so.
If you sell the value of you, then there is no competition. 2025? The year of the independent.
trust and loyalty to your brand – word of mouth is a powerful tool.
• Social media platforms: The use of social media platforms has become one of the fastest and most productive ways to engage with the market. A place to share inspiration and customer testimonials - It’s one of the best tools for engaging and letting consumers know what you are doing and what you have to offer!
• Supply chain : Work with the suppliers who support you and your business – this will ensure you have the very best offering to your consumers. Never forget the importance of communication –across your teams, in your network, in your supply chain and customers –is the key to success.
“My
optimism is not rooted in blind hope”
Director of Lima Kitchens Elizabeth Pantling-Jones takes a measured look at 2025 and believes there will be an upturn in the market
After a challenging year, it has been refreshing to hear the diverse perspectives on what 2025 may hold for our industry. I, like many others, am optimistic and excited about 2025. With the uncertainty and turbulence of 2024 behind us, I believe that once we settle into the new year, we will once again achieve greater consistency.
Understanding impacts
My optimism is not rooted in blind hope but in a measured understanding of the impacts of recent UK and US elections, and subsequent uncertainties surrounding budget announcements and governmental changes on consumer confidence. The past three years saw a remarkable surge in homeowners fast-tracking home improvements—a trend that was inevitably bound to stabilise. My hope is 2024 has absorbed much of this volatility, paving the way for more promising leads .
Adapting to market
Conversations with my peers reveal a collective approach of introspection and growth. Many of us have seized this year as an opportunity to reassess our businesses, refine our strategies, and invest in knowledge and training. Notably, numerous businesses have experienced significant personnel changes, including transitions among longstanding team members. While these shifts have exposed potential gaps in our processes, they have simultaneously introduced fresh perspectives and innovative thinking. Our own strategy is centred on growth. We are expanding into new areas, meticulously developing and refining our services to distinguish ourselves from the numerous competitors in our market.
Price-cutting challenege
Regarding challenges, I do expect a market upturn to emerge around early March, coinciding with lengthening days, the first hints of spring, and the initiation of new construction projects. Following a challenging year across the industry, many retailers will be focused on recovering both volume and turnover. This pursuit may perpetuate the price undercutting we have observed among competitors, underscoring the importance of the strategic processes and improvements we have implemented. Despite the challenges, the resilience and adaptability demonstrated by our industry over this past year fills me with genuine optimism. We have proven our ability to navigate uncertainty, innovate in the face of adversity, and emerge stronger. Our collective commitment to excellence and continuous improvement is our greatest asset, promising a vibrant and dynamic future for our industry.
“We
need to all work harder but work smart”
CEO of Rugby Fitted Kitchens Trevor Scott says 2024 was a year of unforeseen circumstances and unrewarded promises but is bullishly confident for 2025
I think I can honestly say I’ll be glad to see the back of 2024. The trouble is I’ve been saying that about this time of the year since 2020! But is 2025 going to be the recovery year we all so desperately need? I certainly hope so!
Apart, perhaps, from the London & Home Counties bubble I would hazard a guess most provincial mid-market KBB specialists have been having a tough time of it over the last few years. I’m not so proud that I don’t mind admitting it has been for us.
For sure we mitigated Covid, put everything in place to survive and did so, but at the end of the day effectively only trading for 18 months out of that 24 has had an impact which we’re still recovering from. We had, as did most, a boom year following - which was just as well as boy did we need the reserves this built up for us.
Unrewarded promises
This 2024 has been full of promise. Mostly unrewarded. Promises of orders and
deposits that will be paid that have been very slow to come through. Promises that projects are on time, when actually many have dragged on or been postponed. The promise of a good news budget led to consumers sitting on their hands not wanting to part with their cash until they knew what was around the corner. They know now and have, fortunately, decided it’s not going to get any worse. This is the new norm, so time to get on with it and deposits have started to flow again.
Looking ahead
So what does this mean for 2025? I think bullishly confident about sums it up for us. We know there’s a lot of pent-up demand for new kitchens (and bathrooms) out there and these projects simply can’t all be put on hold for much longer. Certainly most of those projects we have already quoted, but are yet to confirm as orders, are still happening and have not been lost to
competitors and conversations with these clients suggesting soon, very soon, they’ll be ready to commit.
New enquires have seen a slight increase post budget and interest rate drop, which is a good sign for sure, so our fingers are crossed for a good start to the New Year.
This, of course, makes it all the more important we get our marketing mix right. Work harder on our digital footprint and focus on targeting our client demographic. More events in our showrooms to increase consumer engagement and demonstrate our positive outlook for the future to enhance client confidence in us as a supplier for their projects.
We need to all work harder but work smart. Let’s hope this time next year I’m not starting this conversation with the same opening line as here, but with just a year change!
“We
need to help our members remain profitable”
QWere you surprised when former KBBG MD Bill Miller announced he was retiring and what attracted you to the role of managing director?
A: I was surprised when Bill [former KBBG MD Bill Miller] told me he was going to retire and flattered when he approached me to succeed him. I have spent around eight years working with KBBG UK as a supplier and it has clear value add, especially for independents who value their independence - being able to operate as their own business. KBBG’s commitment to supporting independent retailers and helping secure sector growth was impossible to resist. The opportunity to learn new categories, join this excellent company with a shared vision, and work with such an exciting customer base were the three main pillars behind my reasoning.
Q
What is the vision you share with the KBBG?
A: When KBBG came to the UK they had a 10-year plan. It’s box ticked. But 98% of independent kitchen retailers in Germany are members of buying groups, so we still have this huge, untapped potential to A) secure membership growth and B) help the independent sector flourish.
QWhat will the first 90 days in your new role look like?
A: My primary focus will be to get out, talk and listen to as many retailers and suppliers as possible. I want to ensure KBBG remains the go-to resource for independent retailers.
With 30 years’ experience of the kitchen appliance industry, selling to the retail channel, Owain Harrison has been appointed MD of buying group the KBBG. In one of his first interviews, in the role, we discover his vision to grow retail membership and help the sector flourish
QThe KBBG recently joined forces with trade association the Kbsa –where you were appointed corporate chair in 2022 – so can we expect that partnership to continue?
A: The partnership with the KBSA has proven highly beneficial for both organisations, and more importantly for our members. The Kbsa is resurgent and highly relevant, so we’re completely committed to continuing this collaboration. I want to continue to explore new initiatives with the KBSA to ensure the partnership evolves and continues to meet the challenging needs of the industry.
The Kbsa has links with Trustmark and its own awards and conference, while Der Kreis has the purchasing power of 4,000 members, enabling independents to compete at a national level, offering improved buying conditions, bonus payments and better co-operation with leading suppliers. The relationship helps elevate both our voices within the industry.
The biggest opportunity lies in independentempoweringretailers to differentiate themselves through expertise, value add, personalised service and product not available on the high street.
QWhat are the biggest issues impacting the independent sector?
A: Undoubtedly the macro and micro economic factors, and the major political changes in Europe and US administration, creates a level of short-term instability and uncertainty. We’ve got first time buyers getting older, average house prices are at a record high and Gov.uk’s figures say we need 300,000 house builds, this year, to stand still. Until we get a relaxation of lending and some
inflationary stability, the market is being squeezed. We have to flip it into an opportunity.
QWhat will be the biggest opportunity for KBBG?
A: We need to help our members adapt and remain profitable, collaborating with suppliers. The biggest opportunity lies in empowering independent retailers to differentiate themselves through expertise, value add, personalised service and product not available on the high street.
There are opportunities for us to continue helping suppliers promote to our membership, capturing consumer interest, because the biggest challenge is reaching people in market with the right product at the right time.
We can give our members great advice on trends, legislative, market and technology changes. The biggest opportunity for KBBG is to be the intermediary that brings everybody together for a shared vision.
QSo what will be the benchmark of your success?
A: It’s really about the membership these are independent, family businesses. So for me, a healthy and flourishing KBBG membership means our independent sector is secure. This is a fantastic industry that for 30 years has been my home. So for me, success will be measured by the growth in our membership’s turnover, a healthy and strong supplier base who experience strong collaborative growth and the satisfaction and profitability of our members. I’ll also gauge success by how effectively we adapt to market trends and create unique tools that position KBBG as an indispensable partner to independent retailers and those suppliers who support the channel.
Read a longer version of this interview at www.rdr.link/KBE005
Great British take-off
Following her first year leading Aqualla and Adamsez MD Ruth Black says its customer-first focus will see the company grow in Great Britain, in partnership with its retailers, in 2025
It’s been excellent; everything I thought it would be and more”, says Ruth Black sharing thoughts about her first year leading bathroom manufacturer Aqualla and Adamsez. Having been a customer of the business in her previous role, she explains why she decided to make the move: “I joined Aqualla because it’s a fantastic business—exciting, challenging (in the best way), and full of opportunity. There’s so much to achieve, but we’re clear on our goals and ready to deliver.”
Having been founded just 14 years ago, the brassware supplier is still relatively young. But it has firmly established itself in its native Northern Ireland and Ireland markets. So much so, it acquired historic bath brandAdamsez - in 2020, with a vision to grow the brand through retail. “When you gain trust at the customer level then they’re willing to work with you on both brands” says Ruth Black.Despite an unpredictable market, where the combined business has to work harder, Ruth Black reports Aqualla is “growing in line with our ambitions, and we believe in our opportunity for continued, sustainable growth”.
Transitioning leaders
Taking over from founder Steven Allaway, who stepped down from the business at the end of 2023, following its sale to FM
Mattsson, Ruth Black has made the role her own. “I knew Aqualla from a customer perspective, but I took the time to understand the business and the people within it and what inspires them. We have a team of really experienced people who want the business to do well. We’ve got a great business and a great opportunity to do big things”, she says when talking about the transition
“It wasn’t difficult, but it was a different experience for everyone involved. While Steven brought unique qualities as the founder, I was hired to apply my business development and growth expertise to take the business forward during this critical transition. My focus has been on leveraging those skills to help the company transition smoothly and mitigate the growing pains of scaling”, she explains.
Firmly focused on operational excellence,
1. MANAGING DIRECTOR OF AQUALLA AND ADAMSEZ
Ruth Black succeeded founder Steven Allaway who stepped down at the end of 2023
2. EXPANDING FINISH OPTIONS
Brushed Bronze is now available across its Hanna brassware range, Solaris Flush Plates, Design Collection Showers, Luca Radiators and Valves, to provide colour consistency across the collections.
3. HQ SHOWROOM
Adamsez baths and Aqualla brassware is on display in a showroom at the company’s HQ in Northern Ireland
“it’s not a buzzword for me, it’s what I live and breathe” and with a determined spirit, “I don’t give up on anything”, Ruth Black explains: “You often hear about businesses who grow rapidly but lose sight of their customer. Every conversation I have with our
team starts with the customer: ‘Where is the customer in this? What are we doing for them? How will this impact the endconsumer? “This customer-first mindset isn’t just a talking point—it’s embedded in every decision we make, setting us apart in a competitive market.”
Customer-centric vision
In fact, such has been the dynamic response to feedback from its customers; within the first 12 months of her tenure, the company exhibited at KBB Birmingham and introduced a new product category of cisterns, frames and flush plates, expanded its mirror collection and introduced new finishes, such as Brushed Bronze, creating full colour consistency across its range. Most recently, it has introduced a range of luxury tubs to the Adamsez brand, including spa-inspired, textured and stone baths , and also created a new website for Aqualla. “We’re listening to our customers, taking on their feedback, and working with them to meet their needs. We’ve developed what we believe is a well-balanced portfolio across Aqualla and Adamsez, that meets the needs of today’s market sectors”, says Ruth Black.
In addition, the company has also responded to an increasing number of customers asking about product sustainability and the company’s eco-credentials. “It’s well documented, in terms of all the work we’ve done on our product, verified by the Unified Water Label”, says Ruth Black. Taking it a step further, as part of its new product research and development, the company now considers how they will be packaged, and no longer uses polystyrene or plastic, to make its products as environmentally friendly as possible, which is part of its sustainability journey.
However, what may be less obvious to the naked eye is the work undertaken behind the scenes to support the business in 2024. With a keen focus on continual operational excellence, Ruth Black adds: “You can have a really good quality product but unless you have that support mechanism in the background, to support the growth, then you’re missing the point. We’re very proud of all we’ve done this year, and what we’re going to do next year, around our product, but we also want to make sure our great product is equalled by great service.”
As part of this, the company has strengthened its retail team, with a team of 10 regional sales managers in Great Britain, alone. “We already had strong sales teams in Ireland because it’s our home market, both North and South. But we’ve been building a
4. COMPACT
LUXURY BATHS AND BASINS
Made from sustainable stone, the four-strong Stone range of baths and matching basins are named to reflect Belfast’s shipbuilding and literary history
strong sales team and growing the business in GB.” She adds: “We’re not going to lose sight of our customers, but we also have growth ambition in the UK.”
Ruth Black continues: “I believe we’re doing the things our customers want us to do and we’re doing them well. We’re providing them great product. We’re providing them differentiation in their own showrooms and we’re supporting them and adding value to their businesses through our sales team.”
Supporting regions
So how will Aqualla and Adamsez brands be supporting its GB customers? Although remaining tight-lipped about details, Ruth Black continues: “We are very much focused on enhancing our customer service and product offering in GB in 2025 ”. She hints: “We’ve listened to the nuances of our
6. NEW CATEGORIES
Adding to its brassware portfolio, Aqualla has introduced new product categories of flush plates and concealed WC cisterns, as well as a six-strong collection of mirrors
5. SPA-INSPIRED BATHTUBS
Adamsez Sonata bath reflects the trend for texture in the bathroom in a freestanding and back-to-wall version
customers, by geographical region, and made sure our portfolio of product reflect the markets we’re in.” And she believes the benchmark of success will be based not only on growth but also the relationship it fosters with its customers. “The benchmark for any business is obviously growth but we’ll see that because of the trust and loyalty our customers place in us. We’re partnering with them to add value to their businesses and help them succeed.”
Business opportunities
Obviously, not immune to the challenging economic factors creating an unpredictable market, Ruth Black points to its company values as supporting growth opportunities. These are Customer comes first. I step up and We win together. She says as the company continues to grow, her challenge will be to remained firmly focused on these values, which also drive and inspire her in business: “I believethat by truly listening to our customers and embracing a ‘customer first’ ethos, we build stronger market relationships, which ultimately creates opportunity.”Combining our innovative new product development and reputation for reliability and service, then we will continue to establish ourselves as a go to supplier.”
While the business continues to develop and grow both in its native Irish and Great British markets, at its heart it remains humble. Ruth Black concludes: “ Our goal is to keep doing what we do best—delivering quality through a collaborative team and supporting a loyal customer base we’re truly grateful for.”
For more on Aqualla view www.rdr.link/KBE006 and Adamsez visit www.rdr.link/KBE059
All eyes on...Scribe
In the world of bathroom design, where aesthetics must meet function, the Tavistock Scribe fitted furniture collection stands out as a versatile and stylish solution tailored to meet the needs of today’s consumers. Created with both form and practicality in mind, Scribe empowers bathroom retailers to offer clients a contemporary furniture range that seamlessly adapts to modern lifestyles.
Contemporary Design
At the heart of the Scribe collection is its signature reverse J-pull door design. This sleek, handle-free aesthetic creates a seamless look that aligns perfectly with contemporary trends, while its ergonomic form offers a comfortable grip. Beyond its visual appeal, the smooth surfaces are exceptionally easy to clean, making Scribe an ideal choice for the busy modern household where convenience is key.
“Creating a bathroom that is both stylish and practical is all about intelligent design choices. The Scribe collection’s reverse J-pull handles and flexible configurations make it incredibly easy to design a space that feels bespoke while staying highly functional”, reports Jen Thompson, category manager, furniture at Tavistock Bathrooms.
Versatility
Scribe offers a broad range of unit sizes. This diverse selection enables consumers to design a tailored furniture scheme that maximises every inch of their bathroom space — from compact en-suites to expansive family bathrooms. Designed in both slim and standard-depth configurations, Scribe can be further personalised with an extensive selection of worktops, basins, and inline basin options — empowering consumers to achieve a fully bespoke look. Available in three versatile finishes, including Gloss White, Matt Viridian Green and Matt Mineral Blue
to suit a wide range of tastes and practical requirements.
Storage Solutions
In today’s homes, smart storage is a must. Scribe’s innovative designs ensure that every inch of space is used effectively, enhancing organisation without compromising style. A highlight is the above WC storage unit, a clever addition that turns otherwise unused wall space into valuable storage for bathroom essentials.
www.rdr.link/KBE007
Sponsored by
Here are three of the Most Wanted 2024 products, as chosen by our readers
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2. KINEDO
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Showering surround manufacturer Kinedo has launched Kinewall, a range of decorative wall panels which can be used in the bathroom. Available in a choice of 70 patterns, they span four categories: Minerals and Metals, Nature, Patterns and Geometric, plus Wood. The panels are available in six sizes: 1000 x 2020mm, 1250 x 2020mm, 1500 x 2020mm, 1000 x 2500, 1250 x 2500mm and 1500 x 2500mm. Read more at www.rdr.link/KBE009
1. SYMPHONY
British furniture manufacturer Symphony now offers its slim Langdale kitchen in a Harbour Grey finish. It has been designed to be standalone or combined with one of the furniture manufacturer’s existing colours for a mix and match look. Harbour Grey adds to the grained foil finishes of Fern Green, Providence Blue and Indigo, as well as 18 Paint to Order colours. See the story at www.rdr.link/KBE008
3. ZIP WATER
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Specialist tap manufacturer Zip has introduced the HydroTap Celsius Plus All-inOne Pull-Out, which delivers five choices of water. It provides filtered boiling, chilled and sparkling water, alongside standard hot and cold supplies, and comes complete with an extendable spray hose. The patented hose management system has been designed so that the pull-out can retract without snagging. Discover more at www.rdr.link/KBE010
For the full listing of bathroom products visit www.rdr.link/KBE011 and for all five kitchen products see www.rdr.link/KBE012
Kitchen trends to watch in 2025
We highlight five key trends you need to know
Now 2025 is upon us, it’s time to consider the looks, concepts and technologies set to rule kitchen design for the next 12 months. With the open-plan kitchen a permanent fixture in many houses, expect its influence to expand even further into the home. Whether designed as a focal point, or to “vanish” into an holistic interior scheme, the kitchen will build on being a grounding place to gather and where homeowners can explore and stamp their identity. While 2024 highlighted the skinny shaker, built-in oven with air fryer, porcelain surfaces, along with touch-free lighting and taps, what will the next 12 months bring? We handpicked industry experts for their thoughts to create a curated list of top five kitchen trends for 2025.
1SENSORY APPEAL
Materiality will play an ever greater role in the kitchen as the design effortlessly flows into other spaces in the home. Nature-inspired marbles, walnut and oaks, fluted surfaces, alongside calming neutral colours, such as Pantone’s colour of the year Mocha Mousse, will create warm, nuturing and tactile environments. Used in tandem with living space-inspired furniture, kitchen design will further play into its role of a cocooning social space. Managing director at Leicht Contracts Sarah Edwards states: “Interior spaces will promote seamless living and provide a new take on the neutral colour palette with warm whites, greys and soft shades of beige coming through as signature colours.”
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BOLD VEINS
With furniture offering low contrast design in the home, it will be the role of worksurfaces to provide drama with bold colours and large-scale veining from laminates through to engineered stone. Senior marketing communications manager at Wilsonart Bekki Griffiths points out with compact laminates “customers can now choose from an endless variety of statement-making decors spanning natural stones and elegant marbles to contemporary concretes and even woodgrain.” While MD of CRL Stone Simon Boocock predicts: “While kitchen colours have remained relatively neutral, we are seeing homeowners becoming braver with their worktop choices as they opt for attention-grabbing surfaces.” And these will be used thoughtfully throughout the kitchen design, as he adds: “Surfaces that make a stunning visual impression on worktops, splashbacks and even feature walls will be an increasingly popular choice.”
LEICHT CONTRACTS
Prime residential homes will feature concealed kitchens which can be shown or hidden behind doors. View the latest furniture trends at www.rdr.link/KBE015
4SUSTAINABLE LIVING
With such deliberation over how the kitchen appears and functions, it’s perhaps unsurprising the same careful thought will be paid to where materials come from and will end up – as recycle, repair and rehome lifestyle philosophies take hold. But all this will be without compromise, as sustainability has to be hand-in-hand with style. UK senior sales manager for Neolith Ross Stewart comments: “Compared to 2024, this year’s trends will reflect a heightened awareness of sustainable living, with a greater emphasis on eco-friendly materials that don’t compromise on style or durability.” Head of group marketing and product proposition at PWS Lizzie Beesley agrees and believes there will be a “broader desire for sustainable materials with a low carbon footprint, with homeowners being more eco-conscious.”
winning sintered stone Ignea is created with up to 98% recycled material. Discover more details at www.rdr.link/KBE016
3INVISIBLE TOUCH
Customisation will be key in the kitchen, from material to colour choices, but the ultimate individualisation of a kitchen space is when the homeowner chooses to display it to guests. Alongside the “now you see it, now you don’t” concealed breakfast bars, utilities and pantries, will be complete kitchens hidden behind doors. Kitchens manager at Miele GB Tom Hopper comments: “The focus will be creating ‘invisible’ kitchens, where appliances are integrated and clutter is hidden. Features like pocket doors, home bars, and walk-in pantries will help keep kitchens sleek and organised.” Marketing manager at Novy UK Jenny Nailborczyk agrees: “At the top end of the market, the interior trend for 2025 will be for the ultimate in minimalism – kitchens that don’t look like kitchens because you cannot see any of the appliances.” With that in mind, Novy has collaborated with Cosentino on Undercover, an induction hob concealed in 20mm Dekton which will be available in the second half of the year.
5HEALTH BENEFITS
Unleashed during the pandemic, and gathering pace ever since, the kitchen now plays a starring role in protecting health through improved hygiene. As consumers spend more space in the room, it makes sense for it to not only look beautiful but actively impact wellbeing. Touch-free taps, air sanitising extraction, as well as sinks and ovens that wash down after use will be in focus, alongside a continuing need to personalise the space. Design manager of Abode Paul Illingworth remarks: “2025 will focus on beauty, innovation and
utility, as the wet zone continues to evolve in the kitchen living space”. And Jo Sargent, sales and marketing director of Franke, concludes: “Products that deliver multifunctionality, customisation, ease of use, wellbeing and style will offer high appeal to consumers, for example hoods with air sanitising technology, multi-funcitonal and touch-free taps or tactile natural and luxurious surfaces.”
FRANKE
The Mythos Masterpiece features F-Inox Technology to provide hydrophobic and oleophobic properties to repel water and oils. Read the technical specification at www.rdr.link/KBE017
NEOLITH
Multi-award
just out
1. BORA
Luxury appliance brand Borahas redesigned its Bora Pure X downdraft vented hob from both a visual and a technical perspective. The new hob features a tricoloured control panel, Assist functions, and connectivity to the Bora Joy app when used with Bora Pots and Pans Assist cookware. Together they contol the temperature and cooking time. Available in high gloss or matt ceramic, the hob has an overhauled bridging function, optimised automatic pan selection, and new air inlet nozzle with activated charcoal filter. Read more at www.rdr.link/KBE018
2. NOVY
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3. CLEARWATER
Luxury Belgium appliance brand Novy has launched Designer Lighting 2.0, its latest smart lighting for the kitchen, operated by gesture commands. The collection includes the Pendant, Shelf and Wall models in a range of new lengths starting from 950mm up to 3050mm. All Designer Lighting 2.0 models are available in a new Mineral White colourway, as well as Mineral Black, and boasts enhanced LED lighting. Discover more details at www.rdr.link/KBE019
Available through Sterling Distribution, sink and tap brand Clearwater has introduced Urban Smart made from Stainless Steel. Urban Smart sinks feature 10mm radius corners, draining lines, and come in a choice of three bowl sizes of 540mm, 660mm and 800mm. Reinforced with SilentCote soundproofing thermal paint, they come with custom-fit accessories and feature a Presto Automatic Waste control system. Download the brochure at www.rdr.link/KBE020
4. SMEG
Adding to its range of kitchen appliances, Smeghas introduced a Blast Chiller to maintain the quality and flavour of fresh food, and reduce waste. According to the company, it can extend the shelf life of food up to 70%, keep fish at an ultra low temperature for sushi, and quickly chill wine and drinks to a temperature ready to be served. The Blast Chiller offers automatic programs, a colour TFT display and guide, and can link to the SmegConnect App so users can operate it from smartphones or tablets. View technical details at www.rdr.link/KBE021
6. ILVE
Premium appliance brand Ilvehas introduced refrigeration alongside ovens and hobs, available through KitchenEx. It has introduced both freestanding and built-in refrigeration, designed to complement its existing cooking collections. Ilve freestanding refrigerators are available with and without handles and designed to pair with its Milano, Majestic, and Roma cooking collections. See all the models at www.rdr.link/KBE023
5. WODAR
Boiling water tap brand Wödär has unveiled the Design+ Flex 4-in-1 tap range with a pullout hose. Design+ Flex taps provide instant boiling water, filtered drinking water, and standard hot and cold filtered water, with a pull-out spray. Boasting a knurled accent, the taps are available in seven colours and come with a compact boiler. View the range at www.rdr.link/KBE022
7. ABODE
Kitchen sink and brassware manufacturer Abode has introduced Koto, a new collection of PVD sinks. The Koto collection has been designed for durability, with a hydrophobic surface, and comes in PVD Brushed Brass and PVD Black.It boasts a glass hardened steel construction for scratch resistance and a PVD finish with Nano coating to repel water and dirt.Read the technical details at www.rdr.link/KBE024
Bathroom trends to watch in 2025
We identify five bathroom trends you need to know –now
Following the past 12 months that brought us the “spa-throom”, Japandi influences and a return to heritage features, it’s time to get excited about what the New Year will bring. With the bathroom becoming a place to dwell, it will have a huge influence on design from practicalities through to aesthetics. Colocated with living spaces or even open doorways to the bedroom, will provide designers interesting challenges of balancing the concept of a “me” space with a “we” space, as the bathroom looms into view.
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Bolder colours and drenches of patterns or hues will sit alongside a tonal palette of nature-inspired neutrals. The use of textures and warmer metals will be ambitious, from furniture through to shower enclosures, and stone-drenched surfaces.
However, with a continuing growth of multigenerational homes, it will also impact product choice to suit a wider set of needs, and not forgetting the upcoming launch of Water Label designed to encourage consumers to use water more efficiently.
SOFT AND TEXTURED FORMS
Open arched doorways, gently curved ceramics and bathroom furniture, as well as cocooning baths, sees organic forms return to the bathroom. Rounded shapes will also be reflected in the continued use of fluted glass, furniture fronts and even basin design, as hard surfaces are softened with rippled textures to provide less sterile appearances. Sales director for UK & Ireland at Laguna Badwelten Steven Jacques comments: “Curves continue to trend in bathrooms, with softer and more fluid lines.”
HOUSE OF PICCADILLY
Reflecting the trend for organic curves is the Bloomsbury Slipper Bath, shown with Vienna Brushed Gold brassware. View the brochure at www.rdr.link/KBE025
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PLAYFUL NOSTALGIA
In a nod to heritage styles, echoing influences from the past, expect to see classical themes along with retro re-interpretations. Head of design at Bathroom Brands Group Jorge Hernandez explains: “An appreciation of previous eras, the playful nostalgia trend is all about sourcing design inspiration from the past. Think colourful basins, retro-inspired vanity units, and clawfoot bathtubs in customisable finishes.”
BURLINGTON
Inspired by the Arts and Crafts movement, Guild furniture unit is pictured in Carlyle Green. View the collection at www.rdr.link/KBE026
3PERSONALISATION AND CUSTOMISATION
Whether its warming colours, pastels or dopamine brights, customisation continues to be big news for the bathroom. It could see ceramics colour matched with furniture or a variety of colours, tones and textures across the bathroom space. Creative director at Kast Amy Bartlett states: “People are investing in statement pieces that prioritise beautiful materiality and conscious craftsmanship. In line with this, we’re seeing a shift towards darker, richer palette. Warm tones – like reds, browns and burgundy – are growing in popularity. One of our standout products for 2025 will be the Orme pedestal, which offers a fresh take on personalisation with mix and match components.”
KAST
Orme allows customers to customise their basin with pedestal and surface and in variety of colours. Discover all its basins at www.rdr.link/KBE027
4
OPEN AND CLOSED CASE
With the bathroom becoming more of an open plan space to the bedroom, it has seen consumers have to decide about what is on show and what is stowed away. Marketing manager of Roca UK Natalie Bird says this is reflected in furniture combining open and closed storage. She elaborates: “The blend of open and closed storage in vanity units reflects a desire for balance between personal expression and practicality. Open storage showcases meaningful items, while closed storage keeps essentials out of sight, creating a clean, customised look.”
LAGUNA BADWELTEN
Open shelves and closed cupboards form the Magic furniture range shown in Stone Grey Matt. Download the brochure at www.rdr.link/KBE028
just out
1. WATERS BATHS OF ASHBOURNE
Inspired by a soft, romantic aesthetic, Waters Baths of Ashbourne has unveiled the Darcy freestanding bath. Part of the five-strong Timeless collection, designed following feedback from its retailers, Darcy is a double-ended bateau bath. Manufactured from Lucite acrylic, it comes in a gloss white finish or one of 10 selected shades from the Farrow & Ball palette. View the brochure at www.rdr.link/KBE029
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2. UTOPIA
British bathroom furniture manufacturer Utopia has introduced six bold and heritage shades to its existing palette. The premium painted timber collection of fitted, wall mounted and freestanding bathroom furniture now comes in Royal Mulberry, Highland Green, Midnight Blue, Natural Limestone, Wild Mushroom and Pistachio Green. Offered in a total of 12 shades, the Roseberry Collection is designed and manufactured in the UK. Download a brochure at www.rdr.link/KBE030
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3.KUDOS
Shower surround manufacturer Kudos has introduced Siona, an 8mm semi-frameless shower panel and enclosure collection. Part of the Kudos Core Collection, Siona features eight panel sizes from 700mm to 1400mm wide and is positioned between the Divera 6mm and Ultimate 8mm ranges. Made in Britain, the range includes pivot and sliding doors, as well as walk-in panels in Chrome and Matt Black profile finishes. Download the brochure at www.rdr.link/KBE031
4. TISSINO
As part of its retail-only Esclusiva range, bathroom brand Tissino has launched the Tavo range of shower screens. Available with a choice of glazing options, Tavo screens come in a choice of Ultra Clear, Grey and Fluted in 15 sizes. In addition, designers can select from three profile finishes of Chrome, Black and Brushed Brass. View its collections at www.rdr.link/KBE032
5. PJH
Affordable bathroom collection bathrooms2GO, from PJH, has expanded its furniture offer with the addition of the Cosmos wall-hung range. Featuring soft curved edges, handleless drawers and doors, and a smooth matt finish, Cosmos includes wall-hung vanities and wall-hung tall units with two shelves. Cosmos comes in three lacquered matt finishes; Matt Latte, Matt Black and Matt White, is in stock and available for next-day delivery. Read more at www.rdr.link/KBE033
company matters
Offering support for independent kitchen and bathroom firms because your business is our business
SALES
How
to spot the sales “bite” and handle objections
Johanne Stimson, business strategist and sales coach, is founder ofGo to Jo In Part Two of our playbook to KBB retail sales, she looks at the “sales bite” and how to handle objections
In kitchen, bedroom, and bathroom sales spotting the “sales bite” is key to closing a sale. The “sales bite” is when a customer signals real interest, even if they’re not saying outright, “I want this.” Recognising these signals, combined with skilful objection handling, can turn a hesitant shopper into a confident buyer. Here’s how to catch buying signals, tackle objections, and guide customers effectively.
Spotting the sales bite
• Watch for product-specific questions When customers start asking specific questions about materials, maintenance, or finishes, they’re likely considering a purchase. Questions like, “How easy is this countertop to clean?” or “What other finishes are available?” show they’re imagining the product in their home. Even if they seem casual, enquiries about installation or warranties often mean they’re weighing their options seriously.
• Notice comparisons and “what if” scenarios
If a customer begins comparing items or asking hypothetical questions, it’s a strong sign of interest. Statements like, “Would this vanity fit in a small bathroom?” or “How would this look with my current bedroom setup?” reveal they’re actively considering the product. These moments are ideal for stepping in with more personalised information to reinforce their interest.
Handling objections
But getting from interest to purchase often means handling common objections. In home retail, price, suitability, and trust are the main sticking points. Here’s how to respond to each effectively.
• Price objections
Higher value items naturally bring “sticker shock.” Instead of dropping the price, focus on the product’s long-term benefits. When a customer says, “This feels a bit expensive,” highlight its quality and durability. Try saying, “Yes, it’s an investment, but it’s built to last for years, which means long-term savings.” Emphasising value over price helps them see it as a smart purchase.
• Build trust and credibility
High-ticket items or unfamiliar brands can bring hesitations. Share real customer testimonials or experiences to build credibility. For instance, “Many of our clients with similar kitchens have found these countertops incredibly easy to maintain.” Showing proof of quality from real customers helps reinforce trust.
Spotting the “sales bite” and handling objections effectively are key skills to master. By recognising buying signals and addressing concerns with empathy and clarity, you’re helping customers feel confident in their decisions, making it more likely they’ll take the leap and buy.
Discover Gotojo services at www.rdr.link/KBE034
DESIGN
Designing for the senses: How sensory design enhances mental well-being
In Part One, Pippa Jameson, Interior
Stylist, author and founder of The Sensory Home explains how designing for the senses offers a humancentred, personalised approach to design.
Sensory design is a strategy focused on creating spaces that engage the human senses in positive and meaningful ways. Simply put, it ensures our environments contribute to our comfort, happiness, and mental well-being—a subject increasingly at the forefront of media discussions. These conversations highlight the importance of addressing our needs and ensuring the spaces where we live, work, and learn are designed to support us. Whether it’s a workplace, school, or home, sensory design plays a pivotal role. While some individuals may be more sensitive to their surroundings, sensory design truly benefits everyone. Speaking from personal experience as a neurodivergent individual, and coming from a family that includes both neurodivergent and neurotypical members, I have lived experience of how thoughtful sensory design can positively impact all.
Unique kitchens
This human-centred approach to design moves beyond a “one size fits all” solution, focusing instead on creating spaces that cater to the unique needs of each individual. Imagine sitting in a kitchen where the furniture doesn’t support your body, causing discomfort and strain. The lighting might be so dim that you can’t read or so harsh that it triggers headaches. Meanwhile, loud noises from kitchen appliances may clash with strong cooking smells, adding to your stress.
Or perhaps you’re working at the table but are unable to concentrate due to excessive noise from neighbouring flats. While these factors may seem minor individually, together they can create sensory overload, leading to heightened stress and anxiety, and in severe cases, can be debilitating, even triggering meltdowns.
This concept becomes especially relevant in kitchens, two of the most function-driven yet sensory-rich spaces in a home. Kitchens, for example, are often filled with noise from appliances, strong cooking odours, bright or inadequate lighting, and surfaces that can feel cold or harsh. Without thoughtful design, they can quickly become overwhelming environments. Sensory design in kitchens focuses on reducing unnecessary noise, controlling odours, and incorporating warm, inviting materials that soften the space. In addition to this, adjustable lighting ensures the kitchen adapts to different needs. Kitchens also benefit significantly from thoughtfully designed sensory-nooks or spaces for gathering, as they often serve as the heart of the home. These areas provide a place for people to come together, fostering connection and communication during meals or with friends and family. By prioritising
these gathering spaces, kitchens can become more than functional zones—they transform into welcoming hubs for shared experiences and belonging, enhancing both practicality and emotional well-being.
Fostering connection
Research highlights the profound benefits of regular human connection, particularly with family mealtimes. For instance, the simple act of coming together consistently has been shown to reduce the risk of harmful habits and addictions, like disordered eating or dependency, later in life. It’s easy to understand why: participating in regular gatherings promotes healthy habits, encourages open communication, and nurtures a sense of belonging. By fostering an environment that supports collaboration and connection, sensory design enhances our physical spaces and helps us develop healthier lifestyles and stronger interpersonal bonds.
Discover The Sensory Home at www.rdr.link/KBE035
In Part 2, we’ll explore how sensory design can transform bathrooms and provide practical strategies for creating inclusive, future-proof homes.
web stories
What has been driving KBN’s website traffic?
Here are the top three stories with the biggest hits in December 2024 on www.kandbnews.co.uk
RAK CERAMICS
As RAK Ceramics UK prepares to celebrate its 25th anniversary in 2025, the company has streamlined its distribution strategy to deliver “enhanced” service levels to retailers. In response to customer feedback, and following a review of its distribution approach, RAK Ceramics will reduce its number of distribution partners. RAK will continue to work with Ideal Bathrooms and offer direct distribution of its products. View the story atwww.rdr.link/KBE036
KOHLER MIRA
Shower manufacturer Kohler Mira “Mira Showers” has won a High Court ruling against Norcros Group, parent company of the Triton Showers brand. The Court ruled Triton had infringed on the patent of Mira Showers’s dual outlet electric shower technology, with its DuElec range of showers. Commercial director at Triton Showers Phil Viner said: “We find the Intellectual Property Enterprise Court’s decision both surprising and disappointing and will be seeking permission from the Court to appeal the judgment early in the new year. Read the entire story at www.rdr.link/KBE037
PANTONE
Global colour authority Pantone took over the London Eye to unveil Mocha Mousse as its colour of 2025 and to celebrate the 26thanniversary of Colour of the Year. A warming rich brown hue, experts state Mocha Mousse appeals to a desire for comfort. Executive director of Pantone Colour Institute Leatrice Eiseman commented: “Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence.” See more on this at www.rdr.link/KBE038
ADVERTISEMENT INDEX
Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.
