Pro Hair x hob July/August 24

Page 1

X HOB IS CROWNED EDUCATION SALON OF THE YEAR AT THE SALON BUSINESS AWARDS! JULY/AUGUST 2024

Welcome to our first issue of our collaborative digital magazine in partnership with Pro Hair. We are thrilled to be collaborating together, bringing you the latest updates and insights from the world of hairdressing.

In this monthly publication, you can expect a curated blend of need-to-know news, ensuring you stay informed about all things HOB. From exciting salon developments to exclusive interviews with our talented stylists and external salon apprentices, we’re committed to keeping you in the know.

And that’s not all! Each issue will also feature Pro Hair Magazine’s monthly mag, providing valuable industry insights and trends to keep you ahead of the curve.

Delivered straight to your inbox, our magazine offers a convenient way to stay connected and engaged. Discover who our apprentices of the month are, celebrate our company wins, and explore past and future collections to keep you inspired. With each issue packed full of engaging content, there’s something for everyone to enjoy.

CLICK HERE TO BE TAKEN STRAIGHT TO HOB NEWS

MIA

HAIR I GO AGAIN

PROFESSIONAL HAIRDRESSER JULY/AUGUST 2024
MAMMA
!

REGULARS

7FIRST WORD

8HEADLINES

10PRO HAIR AWARDS

14HOW TO FAIL

Phil Smith interviews Akin Konizi

16SALON SECRETS SOS

Everyday working problems

18STYLE MEMO

19COLOUR MEMO

20SUSTAINABLE MEMO

21BUSINESS MEMO

62BOOKED..!

Luke Benson’s diary

64VISIT

Goldsworthy’s Swindon

665 MINUTES WITH…

Inanch Emir

BUSINESS

22THE LONG AND THE SHORT OF IT!

With Inanch Emir

24THE LIFESTYLE BOSS

With Sheona Will

25THE LESSONS I’VE LEARNT

With Tracey Ann Smith

27HELP ME HAYLEY!

With Hayley Jepson

SPECIAL

28KEEP IT UP MOTHERS!

PORTFOLIO

40 EMY ROCCABELLA

46 MELISSA TIMPERLEY

50 SABRINA DIJKMAN

FREELANCE FORUM

52 Lacey Hunter-Felton

53 Sheila Abrahams MBE

54 Ruth Lundstrom

56VOICE OF THE MONTH...

Liam Dawson

PRODUCTS

58SHOP THE DROP! Latest products

60PRODUCT SPOTLIGHT

Beauty Works X Maya Jama

61Colour Close-Up

Schwarzkopf Professional

10 14 18 64 66
61 CONTENTS

YOU’VE GOT THIS LADIES!

The challenges working mums face are plentiful, with the potential to impact on physical and mental health. The long school summer holidays can exacerbate the situation, adding to the ‘mum guilt’ pressure. There is no such thing as the perfect balance, so cut yourself some slack sisters, take a beat and read our timely Motherhood Special on page 28. We address everything from pregnancy and postpartum to mat leave and menopause for you and your clients.

Coincidentally, this issue has turned out to be a celebration of successful women in our industry! We have a new roster of contributors taking over our business section for the next few issues, all who happen to be women who are experts in their fields: Welcome to Inanch Emir, Sheona Will, Tracey Ann Smith and Hayley Jepson. Plus, two hugely creative women, Melissa Timperley and Emy Roccabella, showcase their stunning work in our fashion section.

Enjoy the issue!

PS. Only a week to go until we announce our Pro Hair Awards Finalists 2024. Keep an eye on our socials to discover who’s made the cut.

@PROHAIRMAG Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK

HAIR: MELISSA TIMPERLEY

PHOTOGRAPHY:MICHAEL YOUNG

Editorial Director

Nicola Shannon nshannon@hamerville.co.uk

Assistant Editor

Tabitha Shannon tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Designer

Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell

Commercial Manager

Laura Jowsey ljowsey@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

Subscriptions to Professional Hairdresser are available at the following rates: UK: 1 year –£30 post paid Europe and Overseas: 1 year –£50 post paid Airmail: 1 year –£80 post paid. To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk.

©2024 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

MAMMA MIA! HAIR I GO AGAIN
07

HEADLINES

A ROYAL VISIT FOR ASTON & FINCHER

Aston & Fincher has announced its pivotal role in the successful launch of the new Hair and Beauty salon at the Anchor Point community centre in Birmingham. In collaboration with the Betel charity that works to support people with addiction, Aston & Fincher has provided an extensive range of hair and beauty products, luxury furniture and product training. A highlight of the salon’s opening was a visit from His Royal Highness Prince William, who took the time to tour the premise and engage with staff and supporters about what the salon means to them.

HAPPY 10TH BIRTHDAY H4H!

2024 sees Haircuts4Homeless (H4H) celebrate its 10th year. Since being established in 2014 by founder, Stewart Roberts, the charity has opened more than 80 projects across the UK and Ireland, recruited 600 volunteers and given over 60,000 free haircuts. As a registered charity, H4H has built a community of skilled hairdressing volunteers who give their time free of charge to provide haircuts for homeless people.

To find out more about becoming an ambassador or volunteer, visit: www.rdr.link/HAZ001

SEAN HANNA LENDS A HAND

Sean Hanna, Founder of the seanhanna salon group, has launched a consultancy service for entrepreneurs. With an aim of sharing his own extensive experience and business acumen with fellow salon owners and managers, the service will cover everything from workable strategies, marketing plans and vital commercial decisions. For more information, visit: www.rdr.link/HAZ000

JANET MAITLAND HAIR EXCELLENCE CELEBRATES 45 YEARS

Founded by the late Janet Maitland, Janet Maitland Hair Excellence is celebrating its 45th anniversary. Originally called Raffles, the first salon opened in 1979 after Janet returned to Durham after a stint as a stylist on a Greek cruise line. Peter McDermott, Director at Janet Maitland, says, “All I can do is reflect on what a brilliant woman I was lucky enough to meet and who was daft enough to marry me. The last 45 years in business? I think Janet would have said ‘Strap yourself in, it’s going to be one hell of a ride!’”

@PROHAIRMAG Q @PROHAIRMAG WWW.PROFESSIONALHAIRDRESSER.CO.UK

REVLON GO GLOBAL

Revlon Professional recently held its annual Front Row Summit at the Lisbon Congress Centre in Portugal’s capital. The

THE HUB SOARS FOR A SEVENTH YEAR

Kao Salon Division recently welcomed nearly 100 salon partners to the city of Edinburgh for its seventh HUB Network 2024 –an exclusive annual opportunity for salon partners to fuel their growth, make lasting connections with other business owners and ignite their success. The enriching two-day event featured inspirational business presentations, insights and advice from expert speakers, a luxury overnight stay and incredible entertainment.

THE FAMILY GROWS FOR THE NHBF

The National Hair & Beauty Federation (NHBF) has announced the successful candidates of the 2024 Board Member Elections. The newest board additions are: Debbie Digby, CEO of Passion4hair; Louise Fordham, Salon Owner of Bespoke Hairdressing; Richard Marshall, Founder of Pall Mall Barbers. NHBF CEO, Caroline Larissey, states, “I am delighted to welcome the new board members. Each brings a wealth of experience and expertise that will undoubtedly strengthen our mission of promoting safe, legal and profitable salon businesses.”

PRESTIGIOUS WIN FOR REMI CACHET

Remi Cachet has won the Marie Claire Hair Award for the Best Weft Hair Extensions with its Nano Weft. The brand’s founder, Victoria Lynch, shares her excitement for the win, “When launching the Nano Weft, we knew it would be a huge hit with our extensionists around the world. Having it recognised by Marie Claire and their esteemed panel of judges, including some of the best names in our hair industry, is amazing for us.”

09

GET YOUR

Accessible • Affordable • Sustainable
R AWARDS Tickets on sale 14 th July 2024 CLICK HERE FOR TICKETS –www.professionalhairdresser.co.uk/awards

THE VENUE

Join us at The London
Showclub, Piccadilly
Reign

Come and experience a world of opulence and glamour located in the heart of London.

This historic address began over 100 years ago as one of London’s first cinemas, so what better place to host the first ever Pro Hair Awards Live Final!

This super-stylish art deco venue provides the perfect backdrop for a night of decadence, dancing and dazzling hair.

Celebrate with us at the Pro Hair Awards Live Final and we will bring you the full LondonReign experience. You can expect a first-class service with spectacular surprises on the night, complimentary drinks, delicious food and an after-party to remember!

To avoid some serious fomo, here are some important dates: Tickets on Sale – 14th July 2024

Awards Live Final Night – 16th September 2024

Keep an eye on all of our socials to find out more! @prohairmag

PHIL SMITH TALKS ONE-ON-ONE TO SUCCESSFUL HAIRDRESSERS ABOUT THE PIVOTAL MOMENTS IN BUSINESS THAT HAVE MADE THEM STRONGER. FROM CAREER SETBACKS TO CRISES OF CONFIDENCE, PHIL FINDS OUT THE THINGS THAT HAVE GONE ‘WRONG’ AND THE LESSONS THESE SETBACKS HAVE TAUGHT HIS GUESTS ABOUT HOW TO DO THINGS RIGHT.

TO FAIL HOW

THIS ISSUE, PHIL SITS DOWN WITH FOUR-TIMES BRITISH HAIRDRESSER OF THE YEAR, AKIN KONIZI. ONE OF THE FOUNDERS OF HOB SALONS – ALONGSIDE CLIVE COLLINS AND PAUL SIMBLER – THE TRIO HAVE 17 SALONS ACROSS LONDON AND HERTFORDSHIRE, AS WELL AS AN ACADEMY THAT ATTRACTS STUDENTS FROM AROUND THE WORLD.

AKIN, IT’S GREAT TO FINALLY SIT DOWN TOGETHER! I’M GOING TO ASK THE QUESTION I ASK ALL MY INTERVIEWEES – WHAT HAS BEEN YOUR BIGGEST CAREER CHALLENGE OR ‘FAILURE’ SO FAR?

When you asked me to do this interview, my first reaction was actually no, because I don’t really understand ‘failure’. After reading some of your past interviews, however, I was really inspired, so I’m confident and hopeful that I can pass something on to other hairdressers.

I think my biggest challenge was being a very ambitious and impatient 23-year-old opening my own salon. My objectives were misplaced; everything I did came from an inexperienced understanding of what it really meant to own a salon. Without experience – and without understanding your true target – how do you know if you’ve really succeeded or not?

I thought having my own salon at that age was an achievement in itself, but I didn’t understand the impact it would have on an inexperienced businessperson. I thought that me being a busy stylist meant my salon would be successful; what I didn’t realise was that having a salon is more about

making sure your team are happy and busy too. This should have led me to training my team more, motivating them, marketing them and leading them to success – unfortunately, that isn’t what happened. Four years on and I was the busiest stylist around, but I was working in an empty salon.

DO YOU THINK IT’S GOOD FOR PEOPLE TO LEARN THE GOOD AND BAD SIDES OF BUSINESS?

The challenges should definitely be discussed, so as not to paint a rosy picture for everyone, but the mindset should be that any failures are just part of the journey to success. Anything that is worth having is worth trying for. Every award I have won has taken at least three attempts. Were the first two failures? No, they were practice runs to reach the standard I believed was worthy of a win.

SUCCESS IS OBVIOUSLY DIFFERENT TO EVERYONE, BUT WHAT DOES IT LOOK LIKE TO YOU?

I could be quite psychological about the definition of success, but it is driven by having financial reward as well as career reward. I don’t want to be a poor, successful hairdresser, I’d rather be well off

and comfortable so I can concentrate on being creative. Money doesn’t always make you happy, but it certainly helps... a lot!

HOW DOES SOMEONE CREATE SUCCESS IN THEIR CAREER?

It takes either being really good at something or working towards being really good at something and practising it over and over.

WHAT WOULD YOU SAY ARE THE BIGGEST LESSONS YOU HAVE LEARNT FROM YOUR SUCCESS?

I learnt that you should focus on what you are best at. I am a creative that doesn’t mind dabbling in business, not the other way around.

HOW HAS YOUR EXPERIENCE HELPED YOU MAKE BETTER DECISIONS IN THE FUTURE?

Where you’ve been very involved in the business AND creative side of things, Phil, I’ve been really lucky to have two incredible partners who love doing the things that I don’t have time for, or don’t enjoy as much. I’ve focused on the creative side of the business, and Paul and Clive have supported me

in that profile-leading role. Together, we work as a team and that has allowed me to thrive in the things I do best.

IF YOU COULD START ALL OVER AGAIN, WHAT WOULD YOU DO DIFFERENTLY?

I wouldn’t do anything differently. After my apprenticeship, I changed many jobs to gain as much experience and understanding of the industry as I could. After I met Clive and Paul, I actually decided to open my own business, but then I chose to go back and join them.

IT’S AMAZING WHAT YOU’VE ACHIEVED IN THE PAST 40 YEARS, WHAT CHARACTER TRAITS HAVE GOT YOU THROUGH THE UPS AND DOWNS?

My biggest character traits are to be obsessive, manic and extremely passionate.I’ve learnt that everything changes; it doesn’t necessarily always go from good to bad, or bad to good, but nothing remains the same. There will be difficult times, and if you work harder, you’ll do better. Hard work is not as favoured as it used to be, but I believe you can work harder and smarter, without just depending on smarter.

DO YOU EVER DOUBT YOURSELF? HOW DO YOU OVERCOME THOSE FEELINGS?

It’s important to be focused and confident, and to know that you’ll get through it. If you’re not your own biggest believer, why would anyone else be? “I don’t think I can do this” crosses my mind all the time, but at the end of the day, if I want to, then I can!

YOU’RE VERY LUCKY TO HAVE SUCH A POSITIVE ATTITUDE!

I don’t think I am a positive or negative person. I like to think I am a realist.

WHAT WAS THE HARDEST PROFESSIONAL DECISION YOU EVER HAD TO MAKE?

Everything I do is based on facts and research, so the right thing always makes sense in the end. Sure, there have been difficult occasions over the years, but I have no regrets about anything.

WHAT HAS BEEN YOUR MOST SUCCESSFUL MOMENT RECENTLY?

I am very proud that HOB is growing in the apprentice education arena, our plan is to become one of the biggest apprentice providers in the UK. Having invested so much over the years into our own apprentices, we are happy to be offering that to the industry. It’s going really well!

THAT’S GREAT, WE ALL KNOW THERE’S A REAL ISSUE WITH APPRENTICES AND RECRUITMENT; THERE’S NOT MANY SALONS WHO AREN’T TOUCHED BY THIS.

For me, it seems like the government is doing everything it can to close down our industry. Apprentices are vital to our future, and we need to make them affordable, productive and available to all salons. That means prioritising education and inspiring them to have a fantastic career.

100% I AGREE. MY NEXT QUESTION: AKIN, ARE YOU A PERSON WHO TAKES RISKS?

Yes, but very calculated ones! I’m not a gambling sort, and I never understand why you wouldn’t do your research and calculations first.

DO YOU HAVE A PARTICULAR MINDSET THAT MAKES YOU SUCCESSFUL?

I think my main mindset is to inspire my team and the people around me. I’m energised by people that want to learn and want to be successful, and I am

forever giving as much advice as I can. As an educator, inspiration is the key.

I WOULD ALSO SAY YOU ARE VERY DRIVEN – LOOK WHAT YOU HAVE ACHIEVED IN THE PAST 40 YEARS!

I wouldn’t say driven; I would say expectant. Failure was never an option. Every day is a success if it is moving forward and developing, even in small steps. The one thing I cannot handle is standing still or, God forbid, going backwards. Every day has to be a gaining of experience and goals.

WHAT THREE PIECES OF ADVICE WOULD YOU GIVE TO ANYONE AT THE START OF THEIR CAREER?

● Really important – don’t just end up at the nearest salon because it’s convenient. Go to the salon that is the most inspirational for you.

● Don’t be money driven in the first five years of your career; get knowledge and skill and be career driven.

● Go to as many hair events as possible. Speak to different hairdressers and understand your industry.

interview 15

SALON SECRETS SOS

In a new series, we ask a selection of stylists, managers and salon owners to answer some of the most common questions that salons around the country are facing today...

“CLIENT CANCELLATIONS ARE CAUSING A REAL ISSUE FOR MY BUSINESS. WHAT DO I DO WHEN PEOPLE CANCEL THEIR APPOINTMENTS LAST MINUTE AND HOW DO I DEAL WITH REPEAT OFFENDERS?”

Katie AllAn, Mayfive for L’Oréal Professionnel

You should have a strong cancellation policy in place for all clients, and this should be made clear throughout the whole booking system to avoid misunderstandings in communication.

It’s important to address the clients that aren’t complying with the policy frequently, explaining to them the effect their actions can have on the business. If this is happening on a regular basis, I recommend the manager has a calm, upfront conversation with the client directly.

You may also want to reconsider allowing this client to book so far in advance; perhaps they would be better suited to only booking within a two-day period?

The most important thing is to remain calm and stick with your policy. If the client respects you and your business, they should be able to appreciate the financial loss they are causing. If they don’t, do you really even want them as a client?

“The most important thing is to remain calm and stick with your policy. If the client respects you and your business, they should be able to appreciate the financial loss they are causing. If they don’t, do you really even want them as a client?”

“It’s important to bear in mind that your cancellation policy is to use at your discretion – if a good client doesn’t adhere to it for a particular reason, then of course you’re going to make an exception.”

Hellen Ward, Richard Ward Hair & Metrospa for L’Oréal Professionnel

If someone hasn’t got a proper cancellation policy in place, they really should have. I went to the dentist the other day and had to pay in full for my check-up appointment two weeks before I actually had it – not just a deposit, but a payment in full! It’s become so normal in other areas of our society – dentists, private doctors, hotels, restaurants – so why should hairdressing be any different? I think salons should definitely have a policy where it’s three strikes and you’re out.

It’s important to bear in mind, however, that your cancellation policy is to use at your discretion – if a good client doesn’t adhere to it for a particular reason, for example, then of course you’re going to make an exception. Likewise, for clients who cancel at the last minute, but they’re moving their appointment –I would move the deposit with them. But again, use your discretion and try to train them not to do it again. Like anything, a rule is only a rule if you enforce it, and many salons don’t.

For the serial offenders, however, you almost always have to charge them. In many cases, it’s only when they have to actually pay the cancellation fee that they will stop offending. You have to use a bit of tough love! I recommend also using the notes facility on your software to keep a track of how many times you’ve given clients a warning. Also, if you’re introducing a cancellation policy for the first time and you’re a bit unsure about how to do it, why not promote that you’ll donate a percentage of the cancellation fee to an industry charity of your choice!

A few years ago, we had a technician that had her own very clever cancellation policy: if any of her clients were late for their appointment, she would do what she could in the time, but they’d be paying the full bill (regardless of what she was able to finish). As a result, her column ran like clockwork! No one would dare be late for an appointment with her because she wouldn’t tolerate it, and I think that’s a really good lesson.

SEAN HANNA, SEAN HANNA CONSULTANCY

In today’s super competitive climate, dealing with late cancellations needs to be done tactfully. The goal is to keep the client, but still limit their ‘no shows’. In my experience, a staged approach can be a good way to do this. So, if a client does a ‘no show’ more than twice in a year, here’s what I recommend:

Have an honest conversation.

“We

love looking after you and don’t want to damage our relationship, but when you ‘no show’ our stylist loses their commission. Please can we agree that you will give us a minimum of 24 hours’ notice if you need to change or cancel in the future?”

If the client persists, then introducing a deposit for every booking is a completely fair way forward. Or, if a client cannot be persuaded to stop, it may be worth banning the client from making advance appointments. Maybe they can only book an appointment 24 hours in advance using a deposit to secure the booking, or if they want to book further in advance, you only accept the booking if they pay 100% of the bill upfront?

If your salon is running at near full capacity, there is definitely a strong argument to have a deposit policy. However, if you rely on a steady stream of new clients, then absorbing ‘no shows’ may be less costly than having a deposit policy that reduces new clients making their appointments. In many instances, if a client cancels last minute and wants to move to another time, it could be worth allowing them to transfer the booking because enforcing a strict policy can often result in losing the client. However, if a client is persistent in their cancellations, then losing them may be the best option.

17 business
STEP 2: STEP1:

AN ICONIC COLLABORATION

Industry legend Anthony Mascolo has partnered with Frank Brormann to create the debut collection for Calligraphy Cut, presenting three ontrend looks tailored for every hair length.

GET

THE

LOOK WITH DANIELE DE ANGELIS

● The haircut was worked as a traditional blunt bob, rounding the shape slightly through the front.

● I then introduced gentle internal layers throughout, allowing me more versatility for the styling process.

● Next, I applied LABEL.M Volume Foam to the hair and blow-dried it smooth with a styling brush. I then

bent the edges of the hair inwards to enhance the shape.

● Once blow-dried, I took a medium-sized tong and used it to emphasise the shape through the front. Using the Ultimate Fashion Edition Hairspray, I combed to lift the front area and push the fringe to the side creating a more editorial feel.

Need to Brush up on Your Bobs?

This summer, Sassoon is offering hair professionals the opportunity to master its eponymous bob at the Sassoon Academy in London. The two-day course aims to develop the skills required for the creation of exquisite bobs in all their classic line, graduation and layered variations. All learners will be expected to possess current knowledge of client care, as well as a basic cutting/finishing ability.

Location: House of Sassoon 16-17 Greek St, London W1D 4DR

Date: 11th August 2024

Duration: 2 days

Price: £655 (inc. VAT)

memo

For more information, contact edservices@sassoonglobal.com

TOGETHER WITH MY FRIEND, FRANK BRORMANN, THE GENIUS BEHIND CALLIGRAPHY CUT, I HAD THE PLEASURE OF DESIGNING A COLLECTION THAT SPEAKS TO BOTH OUR HEARTS. AMIDST THE CREATIVE PULSE OF LONDON, SURROUNDED BY A TEAM FULL OF ENERGY AND INSPIRING MODELS, WE HAVE BROUGHT TO LIFE THREE UNIQUE LOOKS THAT CELEBRATE THE TRUE ESSENCE OF OUR CRAFT. ANTHONY MASCOLO

Colour Crushin’

This summer, Wella Professionals has teamed up with the Pantone Color Institute, a globally recognised source of colour expertise, to bring you the Colour Crush collection. Set to be one of the season’s hottest trends, the collection has been created by Wella icons James Earnshaw and Jordanna Cobella. The looks feature the brand’s rich colour portfolio and a carefully curated palette of shades from its Koleston Perfect, Color Touch, Shinefinity and Illumina Color ranges.

The collection takes inspiration from two key trends: Peach Blush and Strawberry Glaze. The colours have an earth-like character, with tones celebrating desert and the fruits and flowers of the season, in combination with the ‘natural’ colours of hair. Finally, the collection also draws on strawberry girl make-up with an emphasis on strawberrytoned flushed cheeks.

www.rdr.link/HAZ002

ICY BLONDES IN HOT DEMAND?

Introducing the new Blonde Life SilverLight Lightening Powder from JOICO. Featuring a charcoalinfused formula to lift and prime the hair, the lightener works to offset brassy tones to prepare the hair for the ultimate on-trend, cool blondes. Crafted to create cool, grey, ash or silver-toned blonde hair, the product offers up to 9+ levels of lift whilst still ensuring the hair fibres are protected, strengthened and more resistant to breakage.

www.rdr.link/HAZ003

PINK

JUST GOT PROMOTED! ONE OF MY FAVOURITE CHIC, FEMININE COLOUR TRENDS RIGHT NOW IS ‘ROSE GOLD HAIR’. CENTRED ON THE COLOUR PINK, THIS TREND INVOLVES BLENDING SOFT PINK, PEACH AND ROSE QUARTZ TONES TOGETHER TO CREATE A LUXURIOUS AND ELEGANT HUE THAT COMPLEMENTS VARIOUS SKIN TONES. JUST IMAGINE THE DELICATE BLUSH OF A ROSE PETAL INFUSED WITH SHIMMERING GOLDEN HIGHLIGHTS FLOWING THROUGH YOUR HAIR – THAT’S HOW I WANT MY CLIENTS TO FEEL! DANILO GIANGRECO, ARTISTIC AMBASSADOR FOR REVLON PROFESSIONAL

memo

SWEDISH SAVIOURS

JUST SAY NO!

Green Salon Collective (GSC)’s latest industry report has discovered that a staggering 25% of chemicals used in hairdressing salons annually end up in landfills or down the drain.

Since many of the chemicals used in hairdressing are hazardous to marine life, it is crucial that they are prevented from entering the water system. Whist salon wastewater goes through treatment, not all the chemicals are effectively filtered – instead, they end up being discharged into waterways, such as rivers and oceans, as wastewater. Even when diluted by large bodies of water, these chemicals can accumulate and harm marine life.

GSC’s solution to this issue is simple yet effective: prevent chemical waste from becoming waste in the first place.

The brand’s waste collection data reveals that, on average, 1.9 kilograms of chemicals are wasted every month by salon members, equating to approximately 26% of all chemicals used. This includes both colour and any mixers or activators used, such as bleach.

Data from SmartMix also reveals that salons waste an average of 20% of colour, with some exceeding 50% before intervention, primarily due to overmixing or excessive product usage.

To combat this crisis, GSC encourages salons to take proactive measures. Salon owners are urged to measure the amount of chemical waste generated over a few weeks by collecting it in designated chemical-specific bins. At the end of this period, the waste can be weighed and the financial cost of the wasted chemicals calculated. By understanding the financial and environmental toll of chemical waste, salons can take informed action to reduce their impact.

SALONS WASTE AN AVERAGE OF 20% OF COLOUR... PRIMARILY DUE TO OVERMIXING OR EXCESSIVE PRODUCT USAGE.

For a detailed breakdown of the report’s findings and actionable insights for salon owners, click here: www.rdr.link/HAZ005

Dedicated to enhancing natural beauty through innovative and sustainable products, REF Stockholm has recently relaunched in the UK.Originating in 2004, the globally renowned haircare brand offers a professional assortment of Vegan products with Swedish values. With a diverse range of products tailored to meet every haircare need, the brand’s offerings are deeply rooted in principles of sustainability, featuring formulas that are vegan, cruelty-free and free from sulphates and parabens.

As part of its sustainable ethos, REF has introduced a collaboration with Treedom (a treeplanting organisation) to plant the REF forest. Through encouraging CO2 and biodiversity in this way, the initiative represents the brand’s commitment to climate compensation. Learn more about the brand here: www.rdr.link/HAZ004

HOW TO MAKE COLOUR MORE SUSTAINABLE I ROAR

As colour experts who care, Roar Hair and Beauty have taken significant steps to make their colour services more environmentally friendly without compromising on quality or creativity:

1

The ordering process: Each salon has a dedicated inventory manager who uses their CRM system to predict what is needed on a fortnightly basis. By moving from weekly to fortnightly orders, they have reduced the number of deliveries, thereby decreasing their carbon emissions.

2

Brand partnership: The salon is proud to partner with Goldwell, a company that shares their commitment to sustainability. All tubes used are from Topchic Zero, which features 100% recycled packaging to save 7.8 tons of tree wood each year.

3

Sustainable colour bars: ROAR have invested in eco-conscious kitchen units that feature easy-access cupboards and drawers that don’t slam, ensuring that their products are well-organised and easily accessible.

4

Client transparency: Through choosing to mix their colours in plain sight of the clients – and sometimes even inviting them to participate! –ROAR maintain a high level of openness about their colour usage.

5

Education: The team are committed to exploring new ways to make their services more sustainable, constantly educating clients on the importance of eco-friendly practices.

THE DATA DORK: ARE YOUR SALON REVIEWS FUTURE

PROOF?

The data dork is back! Adam Thomas, Co-founder of pioneering reviews platform, salonspy, shares how salons can ensure their reviews are actually visible.

Whilst software systems enable salons to run their business smoothly, the reviews can often be hidden and difficult for customers to actually see –in turn limiting the opportunity to attract new clients.

In my experience, it’s always worth exploring other trusted platforms to make sure your reviews are seen. One function that works well for our customers, for example, is the automatic integration with review sites such as Google Reviews. They like this as it provides maximum visibility.

helping your salon to rank higher on local lists.

Think about your client demographics and their accessibility to the review process. For example, to be able to leave a review directly on Google Reviews, the client would need to have a Google account.

Who Owns Your Reviews?

You might have hundreds of reviews stored away in your salon software system, but what happens when you want to change supplier?

Your salon’s valuable feedback shouldn’t be held within a system. Through utilising or integrating with a third-party platform, you are free to change your software whenever it suits you. Using an autonomous review management system also ensures your reviews are publicly visible to everyone at all times, no matter what system you use.

Statistics show that reviews are now one of the most important sales tools and convertors for both existing and new customers. I believe that investing in a smart system that protects and provides longevity is a great way to future proof your customer reviews.

NHBF LAUNCHES MANIFESTO 2024

The National Hair & Beauty Federation (NHBF) has recently unveiled its ‘Manifesto 2024’ at a parliamentary event hosted by Caroline Nokes MP.

THE MANIFESTO HIGHLIGHTS THE VITAL ROLE THE HAIR AND BEAUTY SECTOR PLAYS IN CREATING JOBS, SUPPORTING COMMUNITIES AND PROMOTING WELLBEING. WITH 49,000 HAIR AND BEAUTY BUSINESSES ACROSS THE UK GENERATING A COMBINED TURNOVER OF £4.6 BILLION IN 2023, AND CONSUMER SPENDING ACROSS THE INDUSTRY TOTALLING £24.5 BILLION, THE SECTOR CONTRIBUTES BILLIONS ANNUALLY TO THE ECONOMY.

● Health and wellbeing: Toencourage social prescribing, enabling GPs, nurses and other primary care professionals to refer people to a range of local, non-clinical services to support their health and wellbeing.

● Value of the sector to the UK economy: With barbers, nail bars and beauty salons growing, but the number of hairdressers in decline, the NHBF calls for VAT reform, business rates reform, restraint on rising wages, positive high street policies and investment, further targeted support on energy and a crackdown on tax-evading businesses.

LEADING SALON GROUP INTRODUCES SILENT

HAIR APPOINTMENTS

Samantha Cusick London has announced the introduction of ‘silent appointments’, an initiative aimed at enhancing the mental wellness aspect of the salon experience.

In today’s fast-paced world, Samantha Cusick London prides itself on empowering clients to prioritise their self-care journey. Recognising that a salon visit is not just about physical transformation but also mental rejuvenation, the salon group has introduced silent appointments as a gesture to honour clients’ need for personal space and tranquility.

Following a poll on social media where 78% of respondents expressed interest in such a service, clients can now request silent appointments when booking their salon sessions. During these appointments, stylists refrain from engaging in small talk, fostering an environment of serenity and introspection for clients.

To ensure seamless implementation, Samantha Cusick London has devised a discreet method to indicate when a stylist is conducting a silent appointment – a small vase placed on the workstation serves as a subtle signal for the rest of the team to adjust their approach accordingly.

● Employment, skills and apprenticeships: As a significant employer of young people, the NHBF calls for more effective redistribution of levy funding, flexi-apprenticeships, joint promotion of the Beauty T-level, modernised careers advice and improved DfE liaison with schools.

● Sustainability:

To showcase the many positive initiatives in the sector, including guidance on achieving net zero targets, and call for further green incentives to support business.

memo
KEY
IN THE MANIFESTO 2024 INCLUDE: A full copy of the Manifesto is available here: www.rdr.link/HAZ006
PRIORITIES OUTLINED

THE LONGand theSHORT OF IT!

A DEFINITIVE GUIDE TO HAIR EXTENSIONS

Extensionist to the stars and Co-owner of an award-winning London salon, Inanch Emir is proof that hair extensions are a lucrative service to add to your menu. But whilst becoming a specialist can be a great potential revenue earner, it certainly pays to know your micro rings from your clip-ins.

This month, Inanch offers her expert insight into the abundance of different hair extension methods:

PRE-BONDED KERATIN (POLYMER) HAIR EXTENSIONS:

As they are attached to the hair using a hot or cold fusion application machine, these extensions are a big commitment. The polymer hair strands feature a keratin tip which is melted around the client’s own hair, creating a very strong bond. Whilst this technique isn’t as popular as it used to be, it certainly offers a secure application.

Why your clients will love them:

In my experience, this application offers the most natural-looking results. With the right professional care and maintenance, they can last for up to five months.

What your clients need to know:

This is a more expensive option as the extensions can only be used once. To avoid damage to their own hair and scalp, the client will need to return to have these professionally removed.

MICRO RINGS/LOOPS:

Micro Rings are a great way to introduce clients to extensions as they don’t involve the same level of commitment as fusion methods. Instead, these extensions are attached to the hair using small beads or rings and clamped shut with a closing tool.

Why your clients will love them:

These extensions can be reused, so they offer a more cost-effective option to the client. The attachment method is also kinder to the existing hair and less likely to cause damage if maintained carefully.

What your clients need to know:

There is some risk of the rings getting caught in hairbrushes and combs as the natural hair grows. While the extensions can be reused, they still require regular salon appointments every six weeks for repositioning.

MICRO WEFTS:

As a full set of Micro Wefts can be applied in less than an hour, these are a great revenue source for extension specialists. Plus, they’re an ideal option for clients who have less time to spend in your chair. This method consists of taped wefts that are applied back-to-back with the client’s hair sandwiched in between them.

Why your clients will love them:

Micro Wefts are very quick and easy to apply – a full set can be applied in less than 60 minutes, including cutting and styling. The hair can also be reused, so they are more cost-effective. Finally, most Micro Wefts are virtually non-detectable, offering natural-looking results.

What your clients need to know:

These extensions are particularly high maintenance for the client. The wefts will need to be re-applied every six weeks. The glue used to form the attachment also needs to be dissolved using the correct removal solutions by a professional, otherwise damage to the hair is inevitable.

CLIP-IN HAIR EXTENSIONS:

Clip-ins usually come in five-piece wefts or a single full-head piece that simply clips onto the client’s own hair.

Why your clients will love them:

Clip-ins offer a commitment-free option for clients who just want to experiment with a new look without the need for aftercare or frequent trips to the salon.

What your clients need to know:

Clip-ins aren’t right for everyone – they can occasionally cause irritation to the hair and scalp when used frequently. Also, they may not always offer the most natural finish.

CUSTOMISED VOLUMISERS/HAIR MESH:

This is an excellent service to offer clients who suffer from very fine or thinning hair around the crown and front hairline area (meaning they are unable to carry the weight of other hair extensions). The Volumiser is made of a silk and lace base and can be applied with a micro-beading technique.

Why your clients will love them:

This method offers an effective solution for clients who have previously been unable to use extensions. The Volumiser is colour and texture matched for seamless blending.

What your clients need to know:

Because this is a bespoke service that requires the skills of an extensions specialist, it is the most expensive method of hair enhancement. Clients will also need to return every 4-6 weeks to have the extensions adjusted.

business

THE LIFESTYLE BOSS

WHERE IT ALL BEGAN...

It’s always been business first for Sheona Will. From starting her career at 15 as a Saturday girl to running a group of three thriving salons, Sheona’s astute commercial head has seen her climb the ladder of success. In her new, exclusive series, Sheona will be sharing her insights into how to run your salon like a boss. To kick things off, she takes a look back at how she came to be where she is today…

My pathway into hairdressing was similar to many; I began at 15 years old as a Saturday assistant and completed my training with a Youth Training Scheme (YTS). My strong social connections with people and my ability to have a keen interest in others are probably the main reasons for my success as a hairdresser. However, for reasons that I’m not sure about now, I took a real interest in the business side from early on. I was always interested in the numbers and sales side of things, and I was really switched on to the component parts of growth.

SET FOR SUCCESS

Aberdeen. Bloom Aberdeen opened with two weeks trading before the second lockdown hit. This was, of course, a very challenging period – I had two salons now going through the economic challenges of Covid (what was I thinking!).

However, this was a period of deep reflection for me; I used the time to think about what would change in my new world, both in terms of visual representation and also the guest experience during an appointment. On reopening, both salons started the rebuild process and the recovery began.

“Knowing what you are and what you are not is importantsuper for growing a business.”

I went back to college in my early twenties, deciding that I wanted to understand more about business. I completed part-time courses to gain access to university, before graduating at the age of 30 with a business degree. I was still a hairdresser full time throughout that time. Later the same year, I opened my first salon in partnership with two other hairdressers. Within the first five years, we’d grown organically to a team of around 30 and moved from the original location into a much bigger salon.

BACK TO SCRATCH

I gave up being a stylist and implemented business systems to ensure profitability. In 2008, we expanded with another sizeable operation. By then, our total team in both locations was 70-80 staff. It was also at this time that I taught an Aveda Business Programme to other salon owners, focusing on profitability, leadership and team engagement. By 2016 we had expanded again, but after 20 years together and three locations, we decided to go our separate ways. I left the Aberdeen businesses with my partners and relaunched the Glasgow location on my own as ‘Bloom’.

TIME TO BLOOM

Within a month or two of relaunching Bloom, Covid hit, and well, most people can relate to the rest! It was at this time that I also decided to expand and reopen my own salon in

SET FOR THE CITY

In early 2022, I was approached to be the salon within the Keune Flagship salon and academy in London. The House of Keune by Bloom opened in October 2022, and this London salon has brought a lot to the Bloom brand. It has also elevated my thinking around the type of business I wanted to own and run.

Most recently, a move in Glasgow was spurred on by a need to refresh the business and structural issues with the building we were in – so we opened a new Glasgow salon in April 2024. Right now, I’m back to three businesses, but this time it’s in three different cities stretching the UK.

As I progress through my career, I love my work and my ‘job’ more and more each year. That said, I understand that my business can only be sustainable beyond me by engaging my team and stakeholders. I’ve always been more about the business naturally, so I offset that by having ‘hair passion’ elsewhere in the leadership team.

Knowing what you are and what you are not is super important for growing a business. I’m looking forward to sharing how my highs and lows can help you thrive and grow!

Over the next few issues, Sheona will be tackling business topics such as demographics and drive, behaviours affecting the hair industry, businesses within business and why marketing to your team is the layer of engagement YOU might be missing.

THE LESSONS I’veLEARNT...

ABOUT HOW TO MENTOR A TEAM

Tracey Ann Smith is the Global Ambassador for haircare brand ASP. Over her 35-year career, she has scooped multiple awards, built two busy salons in Scotland, mentored countless up-and-coming hairdressers and created some of the most iconic photographic collections of the last three decades. In the first of our new series, we tap into Tracey’s wealth of knowledge to discover the lessons she has learnt about mentoring a team.

MY FIRST HARSH LESSON IN BUSINESS…

It was 1996 when I opened my first salon, and honestly, I didn’t have a clue! I was 26 and for the first few years I got by on talent because I was a good hairdresser, but that can only get you so far. As the business grew and my profile grew, it got scary, and I felt completely out of my depth. My team were with me because they loved working with me, but there was going to come a point when they needed more. The stress crept up on me. I had some issues with my accountant and didn’t get the right advice, resulting in a huge VAT bill that I really struggled to pay. It was my fault; I took my eye off the business and, as a result, I thought I would have to close it down. Thankfully, I managed to sort the situation out, but it was a huge wake-up call.

THIS EXPERIENCE TAUGHT ME THAT:

1

You have to be serious about your business in order for it to grow. I contacted a very respected business coach and began to truly understand how to run a business. He tore the business apart and we rebuilt it together. He worked with me for two years, helping me understand everything from average bills to retail and training. This is how I got to grips with every single element of the business.

2

Know when it’s time to leave. I loved every minute of growing my salons, but by 2014 (after 18 years!) I knew the time had come for me to sell Angels. I wasn’t in the business as much and I wasn’t the person to keep growing it. By that point, I was also very tired and my life had changed significantly. It was time to go.

3

Building a team is completely different to building a business. You can have a cart full of apples, but if one is rotting, it’s going to disrupt the rest. Building a great team starts with ensuring those around you have the same vision, but remember, no one will have the same level of passion for your business as you do; don’t assume that everyone shares the same goal.

4

You can teach skills, but not an attitude. Choose your team carefully. Differences are fine – and it’s good to have a lot of different skills and diversity! – but the core

The biggest lesson I have learnt about building a team is that you have to be humble; you have to accept that you are just a step on someone else’s career journey. You can’t hold people back and take it personally when they move on. In the early days, I used to get so upset when good staff moved on, but I realised over time that it wasn’t about me and what I could or couldn’t offer them, it was their journey.

I still get messages today from people who were with me in the 90s to say I was the best boss they every had! I am proud of that – I started knowing nothing and I’ve learnt everything to get where I am today.

25
business

HELP ME HAYLEY!

Combining her successful careers as a hairdresser and a psychotherapist, Hayley Jepson is a coach on a mission. Her coaching business, The Resilient Hairdresser, has helped thousands of salon owners, stylists and freelance hairdressers navigate the fast-paced and ever-changing working environment. Here, Hayley is on hand to answer your questions.

Dear Hayley,

I feel like a complete failure right now. I’ve recently gone back to work after maternity leave with my second child, and I’m honestly just exhausted. Pretty much all my clients have come back to me, so I’m lucky in that way, but I feel like I never have a minute to myself and my husband keeps getting annoyed because I fall asleep whenever we watch something together. He recently got a promotion and he earns much more than I do, so I feel like he thinks my job isn’t important or hard. I feel like I’m drowning and it’s making me wonder whether I should give up my job to keep on top of everything else. How can I get my husband to see that my job is important to me? I want him to see that I love it and that I just need more help...

Vicky M

Hey Vicky, this sounds really tough. I feel for you, and I’ll be honest, you sound really burnt out to me.

It sometimes surprises people that burnout isn’t always caused by work. I often see hairdressers burning out from their responsibilities at home being too much for them – particularly after a new baby –leaving them with very little energy to bring to work. This can feel especially stressful in a job like ours.

It sounds like your responsibilities have just been growing and growing over the last few years, and now you’ve reached a breaking point. You can’t keep up with everything on your plate, and that’s no surprise as you are doing A LOT.

One thing you are very clear about is that you love your job and that it matters to you a lot – this is lovely to hear. The thing to remember is that sometimes work isn’t about money; it’s about your sanity (or doing something that makes you feel good about yourself!).

So, it seems to me that you don’t really want to leave your job, you just want some things taken off your plate.

I think the best place to start would be a conversation with your husband. I like to call this a ‘renegotiation of responsibilities.’ I understand that discussions like this can feel hard, but it’s important to get your needs met in order to escape the burnout. How you are currently living is not sustainable.

Explain to your husband that you have too many responsibilities to properly manage anymore, but giving up your career isn’t a solution as it brings you a lot of joy and it’s important for your mental health. Be very clear about what elements feel too much and about what solutions you see.

It’s evident that what you want is some help. So, it seems to me that there are two options: 1. Your husband picks up some of the responsibilities or 2. You make a decision to outsource to paid help. It’s for the two of you to decide what is best for your family.

However, let me just say, I’ve never known anyone that regretted getting a cleaner, haha!

Good luck Vicky, I wish you well.

27 business

With over 86% of our industry being female, it’s crucial we remember not to overlook the overwhelming impact motherhood takes on both our workforce and our clients. From navigating the finances of maternity leave and supporting staff with perinatal depression to coping with ‘mum guilt’ and teaching clients postpartum haircare, we investigate exactly what it means to be a mother in our industry…

KEEP IT UP MOTHERS!

UNDERSTANDING MATERNITY LEAVE

Recognising Your Maternity Rights | Elena Lavagni, Owner of Neville Hair & Beauty for L’Oréal Professionnel

Pregnancy can be a challenging time for women, both physically and emotionally, so it’s imperative for managers to support the wellbeing of their team members.

Legally, all employers must adhere to applicable employment laws related to pregnancy and maternity leave. With all pregnant employees entitled to maternity leave, job protection and other accommodations, salon owners should familiarise themselves with the relevant laws and ensure that they are in compliance.

It is important for managers to communicate openly and transparently with their pregnant team members about their rights, benefits and any accommodations that will be made during their pregnancy and after the birth of their child. This can help to ensure a positive and supportive work environment for everyone involved.

Here are some ways you can accommodate the needs of new and expecting mothers:

● Offer Wellbeing Support: Provide support for the physical and emotional wellbeing of new mothers, including things like comfortable seating and regular breaks.

● Communicate Openly: Regular check-ins with new mothers can help address any challenges they may be facing and ensure that appropriate support is provided.

● Educate on Legal Rights: Ensure that new mothers are aware of their legal rights regarding pregnancy, maternity leave and any accommodations they are entitled to under the law.

● Provide Maternity Leave: Ensuring that all new mothers have the opportunity to take the time off that they need to recover from childbirth and bond with their babies is paramount.

Overcoming the Fear of Maternity Leave | Siobhán Jones, Global

Ambassador for L’Oréal Professionnel

● What were your biggest concerns about going on maternity leave?

My biggest concern was being forgotten about. The industry is so fast moving and it will continue to evolve even when you are not there – the clientele you have built up may start to visit someone else and the jobs and connections you have put energy and time into building will be given to other people. There is no security that your job will be the same as it was when you left, which can feel very scary. Financials are also a big factor. If you are a freelancer, maternity pay can be pretty low, if not non-existent.

● How can hairdressers juggle maternity leave without being stressed, especially as a freelancer?

Personally, I would much prefer to take less time off and do a staggered return than have to dive back into full-time work. This is mainly because juggling children and work can be tiring and overwhelming, so staggering your return can give you time to adjust and ensure the hours and number of days you are working are right for you.

● Where were you in your career when you had your first child compared to now?

When I had my first child, I owned a salon and had just started my role of Global Ambassador for L’Oréal Professionnel. However, it was when Covid struck, so work was pretty slow for almost the first year.

On return, I quickly realised I had a lot on my plate and needed to focus on the most important parts of my job.

Now that I have swapped the salon for a smaller, more intimate studio space, my global ambassador role has taken off. I made my salon space more manageable to allow me to be closer to my family, in turn creating a healthier work-life balance.

● How did you find working with a brand while you were having a baby?

Planning and communication are essential. Personally, I like to be contactable while I’m off –this avoids a swamp of emails on return. My job is also part of who I am, so keeping my toe in helps to ensure I don’t lose confidence during a time when life can feel very alien. A lot of people complain about losing themselves after having children, which I can totally relate to. My job is part of what makes me, so I don’t like to completely step back from it to avoid feeling this way as much as possible.

Financial Planning for Maternity Leave

Maddi Cook, Owner of Boss Your Salon

All too often, I see new mothers returning to work just a few weeks after giving birth because they can’t afford to take any longer off. Then, they feel stuck between a rock and a hard place, racked with ‘mum guilt’ for going back to work so quickly, and lying awake at night, worrying about bills being paid.

I strongly encourage any mums-to-be to look at their pricing and cash flow as early as possible.

Don’t bury your head when it comes to pricing and your numbers! Get your ducks in a row as soon as you know what date you’ll be aiming to start your maternity leave. This will allow you to focus on what really matters, whilst knowing that you’ll be able to comfortably afford the time off you deserve.

29

CARING FOR PREGNANCY HAIR

Hair vs Hormones

Holly Rudge, Denman Creative

With hormonal changes being a natural part of every woman’s life cycle, it’s important to understand how we, as stylists, can help to counteract some of the negative effects these changes have on our hair.

Pregnancy hair loss is totally normal due to fluctuating hormones, particularly the surge of oestrogen and progesterone that can cause hair to become brittle and feel weak. Iron deficiency is also common during this period, so encouraging clients to take appropriate vitamins is crucial to avoid the hair becoming thin. A diet rich in vitamins, minerals and supplements like Biotin, will ensure the hair stays healthy and shiny during pregnancy.

During this fragile stage of hormonal imbalance, encourage clients not to tug or pull on the hair when wet (this is when it’s in its most fragile stage). Instead, I recommend a detangling brush such as the Denman D38 or Denman D90L and a conditioning leave-in spray – the Davines All In One Milk is a game changer. Take gentle care to properly section the hair when brushing, tackling tangles at the ends before moving up to the roots.

I also often advise clients use a scalp massage brush like the Denman D6 brush while the conditioner is in, this helps stimulate the scalp for extra hair growth.

3-6

MONTHS: THE TIME IT TAKES FOR OESTROGEN LEVELS TO RETURN TO NORMAL AFTER BIRTH.

Can You Wear Hair Extensions During Pregnancy? Inanch Emir, Inanch London

Can you wear extensions during pregnancy?

Yes, you can wear hair extensions during pregnancy. Any method of attachment that doesn’t touch your scalp won’t cause any health issues to the client or their baby. However, it’s still best to steer clear of strong chemical smells, like chemically-applied hair treatments, for example.

Can extensions be worn postpartum? When should extensions be put back into the hair?

It depends on the severity of the postpartum hair, but you should always explain to your client that they may experience more hair shedding during this period. I would usually carry out a ‘pull test’ on the client’s hair to see how strong it is before applying extensions.

Are there any dos and don’ts extensionists should follow during this time?

I recommend that all pregnant clients return to the salon for monthly check-ups. Also, avoid applying any heavy extensions, as this can cause the client’s own hair to break (‘heavy’ meaning bonds or strands that are larger in density than their own hair).

How should clients care for their hair extensions during pregnancy and postpartum?

Encourage clients to brush their hair on a regular basis to avoid the extensions getting tangled. Advise they use shampoos and conditioners specific for hair extensions, and always put the hair into a ponytail or plait before going to bed.

How Will Pregnancy Affect My Hair?

During pregnancy, most women would agree that their hair tends to feel thicker, healthier and fuller. This is largely because of the increased level of oestrogen in the body during the first trimester, causing the hair follicles to produce less sebum (oil) and the hair to appear brighter and bouncier.

Whilst many women will find this reduction of oil allows them to wash their hair less during pregnancy, people with finer hair may find the lack of sebum can instead cause the hair to become dry and unmanageable.

Moving onto the second and third trimester, where the increased hormone levels cause the hair to grow quicker and thicker, resulting in significantly less hair fall.

After birth, however, these oestrogen levels return to normal after 3-6 months, in turn readjusting the growth cycle of the hair. As a result, hair that was sitting in the growth stage during pregnancy will suddenly shift in the shedding phase, causing the excess hair to fall out. Whilst most women might be alarmed by this, it’s important to remember that this is totally normal as the hair returns to its regular cycle after birth.

One thing to note, particularly during the postpartum period, is that the skin can become more permeable, meaning substances applied to the skin, including the scalp, can be absorbed into the bloodstream. This is why it’s crucial to choose haircare products with safe ingredients that won’t introduce harmful chemicals into the mother’s system.

Pieces of Haircare Advice for Pregnant Clients

Samantha Stewart MIT, Consultant Trichologist

‘Hair is always better during pregnancy’, is one of the common hair myths I hear all the time. It can be, of course, but it’s not always the case. All women are different and there is no ‘normal’ hair reaction to pregnancy. While some may enjoy thicker, more luscious hair, others might struggle with hair thinning or changes in hair texture. Here are my five tips for adjusting the haircare routine accordingly:

1

Nutrition plays a significant role in hair and scalp health, particularly during pregnancy. Important nutrients include Vitamin D, Vitamin E, Iron, Omega-3 fatty acids and Zinc, so look to include foods that contain these into your diet. Additionally, prenatal vitamins prescribed by a healthcare provider will also contain essential nutrients for pregnancy.

2

Scalp care is just as important as haircare, especially when navigating the hormonal shifts of pregnancy. A healthy scalp fosters the right environment for healthy hair. Gentle exfoliation can help remove build-up and promote circulation, but be wary of overdoing it. Natural, soothing ingredients can be beneficial for maintaining scalp health, particularly water-based treatments without harsh chemicals.

3

Stress management techniques such as yoga, meditation or regular scalp massages can improve blood circulation and promote healthier hair. This can even be done at home with a good quality scalp massager –I like the Hair Gain Scalp Massager as it features silicone precision tips to ensure deeper diffusion of the products you are using.

4

Avoiding chemical treatments during pregnancy is advisable. Chemicals in hair dyes, perms and relaxers can be harsh on the scalp. Although there’s limited evidence of their effects on foetal health, it’s often recommended to err on the side of caution.

5

Lastly, gentle hairstyling can help prevent unnecessary stress on the hair and scalp. It’s important to avoid tight hairstyles that pull on the scalp or excessive heat styling that can damage the hair. Opt for loose, comfortable styles that minimise tension and avoid high heat settings on hair dryers and styling tools.

31 special
5

NAVIGATING POSTPARTUM STRUGGLES

How to Recognise Perinatal Depression in Your Staff | Heffy Wheeler, Owner of Hx Hair

With 1 in 4 women suffering from perinatal depression, it’s so important to treat this topic sensitively and ensure we can understand and recognise the warning signs to look out for.

Unfortunately, there’s still a huge stigma surrounding perinatal depression. Considering that our industry is predominately made up of women, it’s essential that we have the skills and knowledge available to support our staff members through this journey. As salon managers, it’s your responsibility to spot the warning signs and support your employees through this difficult time.

Prompt recognition of mental health issues during the perinatal period is crucial for ensuring the health and safety of both mother and child. Early signs of perinatal depression can include persistent low moods, irritability or agitation, sleep disturbances, loss of interest in daily activities, difficulty bonding with the baby, anxiety and thoughts of self-harm or suicide.

Offering support to a member of your team starts with the simplest of questions: ‘How are you feeling?’ As managers, the best thing we can do is encourage people to seek professional help. There is so much support out there, and sometimes people just need the extra push towards it.

At Hx Hair, we have a list of numbers on our reception desk that we use to refer clients or team members to medical professionals. Saying something as simple as ‘I know you’re doing a great job, but it seems like you’re really struggling, and this might benefit you’ can potentially be lifesaving. After this first step, you need to consider exactly how you can begin to support the person at work too – can you slow down their workload, give them more breaks or allow more time for client appointments? Remember, what works for one person won’t work for everyone.

Coping with Postpartum Hair Loss

Nicole Petty, Hair Expert at Milk + Blush

With over 90% of women experiencing postpartum hair loss, it’s essential to reassure your pregnant clients with what they can expect during this period.

What is postpartum hair loss and how long will it last?

During pregnancy, large volumes of oestrogen and progesterone flood the system as part of the body’s natural response. Whilst this surge in hormones sustains the pregnancy, there is a sudden drop in oestrogen after birth that often results in sudden and excessive hair loss. This is known as postpartum alopecia, which has been found to occur around two to five months after birth.

Is postpartum hair loss preventable and manageable?

Unfortunately, many experts suggest there is no definitive way to wholly prevent or treat postpartum hair loss. However, there are a number of practical ways to avoid making the issue worse.

Here are a few tips to help clients combat the issue:

● Be gentle on your hair: Try and limit your use of heat styling tools such as straighteners or hairdryers. A regular use of hair dye should also be avoided to prevent follicles from thinning or falling out further.

● Chop it: As many mums know, babies love to pull and tug on already-fragile postpartum hair. Not only does shortening your hair add thickness and reduce weight, cropped hairstyles also hide the appearance of sparse areas.

● Nourish from within: After birth, it’s so important to make sure you’re getting enough nutrients, especially if breastfeeding. Not only is this crucial for your ability to nourish your baby, but poor nutrition can also contribute to further hair loss. Ensure you eat plenty of protein and iron-rich foods like red meat, spinach

and pumpkin seeds. In addition, by consuming biotin-rich foods – egg yolk, nuts, bananas, cauliflower, mushrooms – you can improve your keratin infrastructure.

● Try to squeeze in some light exercise: Whilst it may not be possible to fit in long gym sessions, taking your baby for strolls in the pram is a perfect way to aid hair loss and growth. Your blood flow and circulation increase when exercising, resulting in more oxygen reaching your scalp, which hair needs to grow.

● Be kind to yourself: Lastly, try to remember that whilst your baby needs all the care in the world – so do you. High stress levels, combined with a sudden change in hormones, can result in Telogen Effluvium – a form of hair loss characterised by hair thinning and an increase in hair shedding.

WOMEN SUFFER FROM PERINATAL DEPRESSION. 1-4

Making the Postpartum Transition Easier for Clients

How would you describe hair during pregnancy, what can the mother expect?

● Increased thickness: Many pregnant women notice that their hair becomes thicker and fuller during pregnancy. This is often due to higher levels of oestrogen, which can prolong the growth phase of the hair cycle.

● Changes in texture: Hormonal shifts can also alter the texture of the hair. Some women find that their hair becomes wavier or curlier during pregnancy, while others may experience straightening.

● Reduced shedding: Typically, hair goes through a natural shedding process, but during pregnancy, the increased oestrogen levels can prolong the growth phase of the hair cycle, resulting in less hair shedding.

● Potential for increased oiliness: Some pregnant women may find that their scalp becomes oilier than usual. This is due to hormonal changes that can increase sebum production.

What happens to hair postpartum?

Postpartum, women commonly experience a phenomenon known as postpartum hair shedding or Telogen Effluvium. The duration and severity of postpartum shedding can vary from person to person and is normally more noticeable in the temporal areas. Typically, it peaks around three to four months postpartum, gradually resolving within several months as hormone levels stabilise. Most women will regain their pre-pregnancy hair density within six to twelve months after giving birth. If postpartum shedding is severe or persists for an extended period, it’s advisable for women to consult with a trichologist or healthcare provider.

What can hairdressers do to make the transition easier for clients?

Reassurance is key. Informing clients about the changes they can expect to see in their hair will alleviate feelings of panic when they first notice any differences. Tailoring your haircuts or colours to complement the changes can also give your female clients a feel-good boost whilst they navigate these changes. Haircare advice is essential, and there are a range of products out there to help plump, thicken or add volume to hair with excess shedding – some of my favourites include the Kerastase Densifique and Genesis ranges which both use anti-fall technology.

OF WOMEN EXPERIENCE POSTPARTUM

HAIR LOSS

Postnatal Treatment Options | Katy Grimshaw, Founder of Spectrum One Hair Restoration Clinic

In my opinion, the best thing you can offer to postpartum clients are the more advanced treatment options –things like Scalp PRP, Calecim Advanced Hair Systems, Microneedling and Hair and Scalp Booster Injectables. You must evaluate which treatment is right on a case-by-case basis, considering how much clients want to invest financially and how much time they have.

Aside from those treatments, I ensure my team are always recommending the best aftercare for the client too. As well as the usual shampoo, conditioner and mask options, I also like to promote professional hair supplements, such as Glowwa – not many salons carry retail products in this category, but I find it’s transformative for clients affected by hair loss.

As we also specialise in extensions, I like to use this knowledge to help our postpartum clients even further. It’s common for new mums to find shedding taking place around the front of the hairline, so I often advise adding some face-framing extensions for thickness and volume too.

It’s important to remember that hair is so much more than cutting and colouring, and hair loss often seems to be forgotten when it comes to training and education! There are so many ways you can help your clients when it comes to hair loss, but my main recommendation is being trained and up to date with education across ALL of your services.

33
special
90%

ADVICE FOR WORKING MOTHERS

The Unspoken Sacrifice of Having it All Nancy Stripe, Stripe Colour Studio

Mother is one of the oldest words in the human language, originating right back to the Sanskrit word ‘matr’ to mean ‘mother’ or ‘the one who has true knowledge’. With this in mind, I can’t help but be reminded of the word ‘martyr’, and the unspoken sacrifice you have to make to succeed as both a mother and a business owner.

If I’m quite honest, I’m almostthree years into owning my own business and I’m only just figuring it out! What I have realised, however, is that you can’t have it all; in order to be great in your business and win at motherhood, something has to give. I truly believe that sacrifice plays a big part in success.

Whilst I don’t see much of a social life these days, I do strongly prioritise self-care. For me, self-care looks like getting enough sleep, eating well, having regular sports physio massages and doing regular exercise. To others, it may be letting your hair down on the weekend or dancing your heart out – you’ve got to do whatever you need for that self-care!

Another thing I’ve recently learnt is the

Struggling

importance of scheduling flexibility into your column. I used to have to turn down a lot of opportunities as I was often fully booked three months in advance, so now I’ve devised a system where I future plan and have days already booked out to allow me to say yes to new things. Game changer!

A huge part of self-care is instilling boundaries, both with your colleagues and with your clients. I actively remind my staff: “don’t work those extra hours if it doesn’t serve you!” Family first, always.

I have found that working with mothers has so many perks, and I’d honestly recommend it to anyone. We are extremely hard-working, reliable and efficient workers (essentially because we have no other choice!)

Mothers have a deep level of understanding about the juggling act of running a busy column and being a good parent. It’s not easy, but we are empowered by being with each other on this journey.

to Fit Back Into Your Team? | Elena Lavagni, Owner of Neville Hair & Beauty for L’Oréal Professionnel

Returning to work after maternity leave can be challenging, especially in environments like a hairdressing salon where team bonding often involves social activities like going out for drinks. Here are some of the best ways I believe new mothers can fit back into their salon teams:

Communicate Your Needs: Be open and honest with your colleagues about your situation and how you’re feeling. Let them know if you’re not comfortable going out drinking or if you feel left out.

Look for Connections: Look for other new parents or colleagues who may have experienced similar feelings or challenges. They can offer support, understanding and camaraderie during this transition period.

Find Common Ground: Look for ways to connect with your colleagues that don’t revolve around drinking or late-night

socialising. Suggest alternative activities like lunch outings, coffee breaks or team-building tasks that are accommodating to everyone’s preferences.

Focus on Work Relationships: Focus on building strong professional relationships with your colleagues based on mutual respect, collaboration and support in the salon environment.

Set Boundaries: Don’t feel pressured to participate in activities that don’t align with your priorities as a new parent. Set boundaries and prioritise your wellbeing and family responsibilities.

Seek Management Support: If you’re feeling isolated, don’t hesitate to reach out to salon management or HR for assistance. They may be able to provide additional support or facilitate conversations with your colleagues to address any concerns.

Dispelling the Myth of the Work/Life Balance

What is the hardest thing for a new mother going back to work?

The hardest thing I found about going back to work was the MUM GUILT – it’s a real thing! I loved being with my babies, but I equally loved my career and I missed some of the challenges my work offered. I felt that my own identity was missing whilst I was on maternity leave, but I also felt guilty for not wanting to be a full-time mum. Twelve years later, I’ve realised the mum guilt never fades! I try to give myself a new perspective on being a working mother, and that means focusing on the example I’m setting to my children as a hard-working woman.

Do you think mothers ever get the work/life balance right?

What makes something right?

Everyone has completely different wants and needs – I go from weeks where I feel like I’m nailing everything

to other weeks where life just feels like eat, sleep, work, repeat! Even when I feel like I’m doing the best I can for my kids, my own self-care can be forgotten. However, I have an unbelievable husband who is so supportive of my career, and each morning I dedicate an hour to myself in the gym –that’s my own self-care.

From a business owner’s POV, how can salon owners ensure that employing working mothers can be a success for both parties?

I love being at the top of my game as a mother with two children, and I believe I’m a good example to show that having a career and a family is possible. However, this has all only been made possible by Akin Konizi, Clive Collins and Paul Simbler, who have given me the flexibility and trust to get the job done.

This whole experience has taught

What to do with ‘Mum Guilt’?
Jordan Gourley

and Charlotte Fishwick, Super Stylists for Remi Cachet

Balancing motherhood and running a business is bittersweet. We love that we are showing our children that a good life isn’t free, but on the other hand, we work very long hours. Some days we miss bedtime and they are already asleep before we get home –that’s where the ‘mum guilt’ kicks in!

Our ‘mum guilt’ used to be SO bad! Particularly when attempting to juggle all of our clients out of fear they might go elsewhere if we didn’t find time for them. Over the last few years, we have both agreed to stick to our daily hours – if we can’t fit someone in, that’s that! We have also changed our online booking system, allowing clients to see what appointments we have available without contacting us directly. These changes have really allowed us to juggle our work/life balance in a much healthier way.

Our advice to any other mums suffering with ‘mum guilt’ would be:

me that flexible working is absolutely necessary if you want to have great people as part of your business. At HOB, we allow mothers to start later and finish earlier if they need to collect children from school. We will always find a compromise to make things work for our staff, even if it means taking someone on part time instead of full time – remember, some cake is better than no cake!

What would be your tips for juggling your work/life balance?

Be kinder to yourself. I put such a huge pressure on myself to be the best I can be, but sometimes it’s OK to take a step back and let others step up. More importantly, take all the help and support that is available to you. I could not do what I do without the support of my amazing team and family – they say it takes a village and it really does!

“THE HARDEST THING I FOUND ABOUT GOING BACK TO WORK WAS THE MUM GUILT – IT’S A REAL THING! I LOVED BEING WITH MY BABIES, BUT I EQUALLY LOVED MY CAREER AND I MISSED SOME OF THE CHALLENGES MY WORK OFFERED.“

● Do not compare your life and your business to others. Some women on social media may not have children and may have a lot more spare time than you! Remember, we all like to make it look like we have it all together, but the reality is very different.

● Concentrate on one goal at a time, don’t wear yourself out trying to keep up with everyone and everything.

● Don’t worry about maternity leave, you will never get that special time back with your baby. You mean more to your children than you do to your clients, they will still be there when you feel ready to return.

● Don’t get too wrapped up in earning a living if you don’t have time to live the life. What’s the point?

35

MENOPAUSAL CLIENT CARE

Caring for Menopause Hair

How would you describe menopause hair?

During menopause, women can experience increased shedding and a dryer hair and scalp environment. This can cause the hair to feel thinner, more brittle and less full of life.

What are the best colour techniques and treatments for this type of hair?

Showing that you prioritise the quality of the hair over everything else will help those experiencing signs of menopause in their hair. I recommend focusing on gentle colouring processes, careful heat styling, regular trims and scalp treatments. On top of this, it’s important the client knows the simple things they can do at home, such as focusing on a healthy, balanced diet, drinking plenty of water and considering supplementation. In extreme cases, I refer my clients to a medical professional who can do bloodwork, look at their hormonal levels and see if there are other options within the medical realm.

What are the top pieces of advice for caring for this type of hair?

● Avoid overheating when styling your hair. If you HAVE to use heat, ensure you’re using a really high-quality heat protecting product such as the evo icon welder.

● Maintain a balanced diet and drink plenty of water to remain hydrated.

● Menopausal hair can feel drier and brittle, so focusing on haircare that leaves the hair softer, silkier and more flexible is a valuable tool.

Top

5 Ways to Ensure Your Salon Supports Menopause | Easydry

Easydry has recently partnered with two leading industry experts to help navigate menopause and support women’s wellbeing. These included Loretta Dignam, Founder and CEO of The Menopause Hub, and Bridgeen King, a multi award-winning hairdresser and leading trichologist.

According to Loretta, it is estimated that by 2030 there will be 1.1 billion menopausal women in the world – this will equate to 12.5% of the global population!

In September 2023, The Menopause Hub conducted research among 3,044 peri/menopausal women in Ireland to discover that:

● 70% of women are unprepared for peri/menopause.

● 79% of women believe that peri/menopause is still taboo.

● 80% of women will experience symptoms.

● One third of women will experience severe/debilitating symptoms.

With over 20 years’ experience, Bridgeen offers heradvice for how stylists can create a supportive environment for menopausal clients:

● Personalised Consultations: Offering personalised consultations allows stylists to understand each individual’s specific concerns – whether it’s hair thinning, scalp dryness or changes in hair texture.

● Comfortable Environment: Menopause can bring about various physical symptoms, including hot flushes and temperature sensitivity. Prioritise comfort in your salon by ensuring the room temperature is adjustable or consider providing amenities such as individual fans to help alleviate discomfort.

● Accessible Facilities: Menopause can also lead to increased urinary urgency and frequency for some women. With this in mind, ensure that the salon has easily accessible bathroom facilities.

● Gentle Products and Treatments: Choose hair and skincare products that are gentle and suitable for menopausal clients. Easydry Towels are a great option for menopausal clients as they are made from natural fibres and are kinder to the skin and hair cuticle.

● Education and Empowerment: Educate salon staff about menopause and its potential impact on hair and skin health. By increasing awareness and understanding, stylists can better support menopausal clients and provide personalised advice and recommendations.

Caviar Anti-Aging Clinical Densifying, ALTERNA

79%

OF WOMEN

BELIEVE THAT PERI/MENOPAUSE IS STILL TABOO.

Understanding that hair loss and thinning is incredibly common during pregnancy and postpartum, it is essential to use products that are formulated to address these specific concerns. The Caviar Anti-Aging Clinical Densifying collection from ALTERNA –comprising of a Shampoo, Foam Conditioner, Scalp Treatment and Styling Mousse – works to prevent breakage and shedding to provide the hair with body, movement and a thicker appearance.

www.rdr.link/HAZ007

Pregnancy Support Gummies, Known Nutrition

Designed specifically for expectant mothers throughout their pregnancy journey, the Pregnancy Support Gummies from Known Nutrition have been crafted to support both mother and baby’s health. The Raspberry-flavoured gummies are enriched with 400g of Folic Acid per serving – a nutrient that is crucial for reducing the risk of neural tube defects during the early stages of foetal development.

www.rdr.link/HAZ008

ON OUR RADAR

Diaboost Hair Thickening Xtrafusion

Treatment, Nioxin

Promoting thicker, fuller-looking hair after just one use, the Diaboost Hair Thickening Xtrafusion Treatment from Nioxin uses HTX technology to thicken the appearance of each strand’s diameter. According to the brand, the treatment creates the look of up to 11,000 more hair strands.

www.rdr.link/HAZ009

PLUMPING WASH, KEVIN.MURPHY

With long-term hair thinning often cited as the most profound effect of menopause, the KEVIN.MURPHY PLUMPING WASH was created to transform thinning hair into stronger, fuller-looking locks. Made with strengthening Ginger Root and Aloe Vera leaf extract, the product works to stimulate circulation in the scalp to nourish the hair follicles.

www.rdr.link/HAZ010

Rejuvenate, WeKind

Introducing Rejuvenate, an innovative new perimenopause collection from WeKind Featuring a shampoo and conditioner specifically formulated to target the visible changes women experience with their hair during each stage of the menopausal journey, the unique formulation is designed to help stimulate new growth and increase density, empowering those going through the menopause.

www.rdr.link/HAZ011

37

OMING CLEAN

The truth about clean beauty.

Schwarzkopf Professional investigates the importance of clean beauty in haircare... and it’s about more than just products.

More and more consumers are jumping on the clean beauty bandwagon that promises cleaner products and an even cleaner conscience.

As the clean beauty movement continues to gain momentum, Schwarzkopf Professional emphasises that clean haircare is not just about using the right products –it’s a philosophy that goes beyond labels. The Schwarzkopf Professional approach to clean beauty revolves around simplicity, sustainability and transparency, showcasing that clean, free-from haircare doesn’t mean compromising on performance.

CLEAN VALUES

Consumers today are increasingly conscious of what they put on their bodies, and haircare is no exception.

Clients want to know what they are using on their hair and scalp; they are looking for ingredient transparency and good-for-you formulas.

Clean beauty is about choosing products that are free from harmful chemicals and made with a commitment to sustainability.

This movement is reshaping the hairdressing industry, driving demand for products that deliver excellent results without the need for harsh

THE MEANING OF CLEAN

There is no single definition of clean beauty. What makes a product ‘clean’ varies widely, and its meaning can be crafted accordingly. So how do clients cut through the noise? Schwarzkopf Professional can help…

It’s important to clear up common misconceptions surrounding clean beauty. Being ‘clean’ doesn’t necessarily mean vegan, natural or green –although these categories often overlap.

Here’s what sets them apart:

Clean: Focuses on simplicity, avoiding unnecessary chemicals like sulphates and mineral oils.

Vegan: Excludes animal-derived ingredients, but may still contain synthetic chemicals.

Natural: Uses plant, animal or mineral-based ingredients, but isn’t necessarily eco-friendly.

Green: Emphasises environmental sustainability throughout a product’s lifecycle.

While these terms can have distinct meanings, clean beauty, at its core, is about using simple, essential ingredients that are kind to your hair and the environment.

CLEAN HAIRCARE: FREE FROM COMPROMISE, FULL OF PROMISE

Schwarzkopf Professional’s Bonacure Clean Performance range embodies the brand’s commitment to clean beauty. Schwarzkopf Professional believes that a clean approach to haircare leads to better hair health and a more sustainable future.

Here’s why Bonacure Clean Performance ticks all the boxes:

Less Build-Up, Better Texture: Bonacure Clean Performance formulas avoid heavy silicones and waxes, reducing product build-up and enhancing the hair’s natural texture and volume.

Reduced Risk of Allergies: The elimination of sulphates, artificial colourants and other harsh chemicals makes Clean Performance ideal for those with sensitive scalps or prone to allergies.

Long-Lasting Hair Health: Clean haircare promotes healthier hair in the long run, with fewer additives that can lead to dependency.

Sustainability and Environmental Responsibility: By choosing clean beauty, you’re making a choice that benefits both your hair and the planet.

Schwarzkopf Professional invites hair professionals and clients to embrace the clean beauty movement. With the Bonacure Clean Performance range, the brand is committed to offering haircare solutions that are both clean and high-performance. Visit www.rdr.link/HAZ012

Explore the full brand story, professional product portfolio, the power of Vegan Keratin and skincare-inspired ingredients – plus so much more – on the Schwarzkopf Professional website: schwarzkopfpro.com/bonacure

39 advertorial
Emy
Renewal
Roccabella
Hair: Emy Roccabella Make-up: Grace Hayward Photography: Chris Bulezuik Timperley Melissa Hair: Melissa Timperley & Sara Williams Make-up: Bianca Murray Photography: Michael Young Art Direction: Sabrina Dijkman Make-up: Lauren Walsh Styling: Lewis Robert Cameron Products: Alterna, Zascha Hair Photography: Desmond Murray SABRINA DIJKMAN

Freelance forum...

Dear Lacey...

Welcome to another instalment of our monthly Q&A sessions with LACEY HUNTER-FELTON, the pioneering founder of the co-working and freelance community: Hunter Collective.

Dear Lacey, how do I balance salon life and motherhood after maternity leave?

Hi Clarisse. This is such an important question, so thank you for that. For me personally, when contemplating the ultimate juggle of work and parenthood, my thoughts always settle on how I define motherhood. Ultimately, I believe that motherhood is what we make it, and you can choose exactly how it looks like to you. The most important thing is to create a balance that is true to who you are. As hairdressers, we’re in a lucky position as we can structure our lives in a way that accommodates space both for our work and our time to be a mother.

Here are some ways I have redefined motherhood to work for me, my family and my business:

● Creating space and boundaries: Being focused and productive in short bursts of time allows me to work solely on my business, in turn giving me time for my family without distraction. It’s a cliché, but it really is about working smarter, not harder. When discussing this subject with a fellow business owner who recently returned to work from maternity leave, she mentioned that she employs a very strict cancellation policy – she simply doesn’t have time for the added stress or uncertainty now that she is balancing work and motherhood.

Fornelli, Colour Specialist and Entrepreneur.

● Communicating with a healthy support network: As hairdressers, we excel at multitasking; we find juggling five tasks at once a breeze! However, I personally found this incredibly challenging as a new mother. I quickly decided to reduce my task list and be open about the challenges I was facing. Over time, I rebuilt my energy and stamina, and my clients supported me along the way.

● Embracing the new me: When I reflect on the times I returned back to work after my children were born, I remember questioning how the lines can blur between being a mother and remaining your own person. I personally found that my work empowered me to embrace the evolving person I saw in the mirror. It reassured me that my children would be proud of their multitasking mother.

● Broadening my outlook:Lastly, I feel passionately that it’s important to share that my experience of redefining motherhood is one that is still in motion. I experienced two very different styles of pregnancy that have changed me as a person and as a business owner forever. It is a powerful thing to know that we can decide how motherhood works for us as individuals.

Good luck with the rest of your journey Clarisse. Remember, only focus on what works for YOU!

Have any freelancing questions you’d like to find out for yourself? Send your questions to Lacey right here:

www.rdr.link/HAZ013

The Hidden Value of Knowledge

FHA Founder, SHEILA ABRAHAMS MBE, discusses empowering freelance hairdressers through knowledge.

As a freelance hairdresser, your clients are not only paying for your services, but for the extensive knowledge that you bring to the table. Often, we can overlook the importance of sharing this expertise with our clients, yet doing so can significantly enhance their experience and satisfaction. Here’s how you can leverage your knowledge to benefit your clients and grow your business...

The Art of Shampooing and Conditioning

Think about the last time you explained to a client how to shampoo their hair properly... it’s likely been a while. Many people’s first encounter with shampooing is as a toddler – with a haphazard splash of water and soap! – and they carry those habits into adulthood. By educating clients on the correct amount and type of shampoo to use for their hair type, you can transform their haircare routine immensely.

“The key is to start small, be genuine and let your expertise shine through.”

Conditioners are often misunderstood too. Clients frequently believe that conditioners make their hair greasy, not realising they may be using the wrong type for their hair. Explain the differences between lightweight leave-in conditioners and heavier treatment conditioners. When you demystify these products, clients are more likely to see the benefits and use them correctly.

Styling Products: The Right Choice for Every Hair Type

When it comes to styling products, many clients are clueless. As professionals, we instinctively know whether to use a wax or serum, but our clients don’t. Take time during appointments to explain what products you’re using, why you chose them and how they should be applied. This not only educates your clients but subtly promotes the products you trust and sell.

Selling Without Selling

Many hairdressers dislike the idea of selling products, but when you educate your clients about what they need and why, you’re not selling — you’re informing. Discuss the importance of the right products, and clients will naturally want to purchase them from you. For example, when a client asks for a shampoo recommendation because they’re overwhelmed by choices in the supermarket, you have an opportunity to guide them towards the products you use and trust.

Observing and Understanding Clients

When you greet a client, you instantly assess their hair’s condition, colour and style. This rapid analysis is a skill honed over years and it’s crucial in providing personalised services. Encourage clients to come to appointments with their hair as they typically wear it – this will give you insight into their daily hair habits and allow you to make more tailored recommendations.

Building Your Stock as a New Freelancer

Starting off as a freelancer can be daunting, especially when faced with a

plethora of products at wholesalers. Begin with the brands and products you are familiar with from your training. As you gain more experience, you can then expand your range based on recommendations from peers and your own trials. Confidence in your tools is vital, and starting with what you know helps build that confidence.

Essential Products for Your Kit

Any well-rounded starter kit should include:

● A colour-safe shampoo and conditioner.

● A moisturising shampoo for regular use.

● Volumising products for clients needing extra lift.

● A clarifying shampoo for deep cleaning, especially useful before treatments like perming.

● When it comes to colours, purchase what you need based on consultations. Start small and expand as you get to know your clients’ preferences.

Networking and Finding New Clients

To grow your business, tap into local groups and communities. Women’s Institutes, parent-teacher associations and local clubs are always on the lookout for speakers.

During these talks, demonstrate simple yet impactful techniques – how to re-style someone’s hair with a simple change in parting, for instance. Such demonstrations not only showcase your expertise but also builds trust with potential clients.

Leveraging Local Resources

Look for opportunities to speak at local events advertised on social media, parish magazines or community newspapers –even casual conversations with other parents at your child’s school can lead to new client connections! The key is to start small, be genuine and let your expertise shine through.

Remember, your expertise is your strongest asset – use it wisely and your clients will keep coming back, eager to learn more and benefit from your skills.

53 freelance forum

Opportunity in Struggle

app, believes in the benefits of business positivity.

It’s no secret that TV and media often drive consumer behaviour, and with the past few years being particularly unsteady and unpredictable, it’s natural to get drawn into worrying about the ever-looming recession.

It’s easy to listen to the evening news and feel like your business is completely doomed after having one slow month. However, the truth is that (particularly in times of struggle) there are always going to be opportunities to grow and to thrive.

I know that sounds ridiculous, but hear me out!

During times of struggle, humans like to find things to help pick them up; we want to find more ways to get our dopamine hits. At the end of the day, we are emotional and reactionary creatures; we like to feel good!

I recently learnt about a phenomenon known as the Lipstick Effect. It explains how, during times of economic setbacks, people will still choose to purchase luxury items to treat themselves in order to feel better. But rather than buying the ‘handbag’, they’ll just buy the ‘lipstick’ – same great dopamine hit, much less money.

So, how can you apply this to your business?

If clients are cutting back on their big spending, you need to find ways for them to spend less, but more often. People tend to always justify these small ‘allowable’ treats (they’re also usually not doing the maths when it comes to big items versus small!).

Remember, it’s not necessarily the big-ticket items that produce the most revenue over the year. A client that comes in once a month and spends £60 on a scalp treatment and blow-dry is actually worth more to your business than someone that comes in once a year for a £300 service.

By realising that humans will always seek out dopamine hits in times of financial hardship (and that dopamine is addictive, hello sugar addictions!), you can ensure you’re offering your clients something that they can’t resist coming back to.

So, how do you do that?

No matter how small the service you’re offering, make sure it’s big on the ‘all about them’- ness. Give clients the Ritz-Carlton customer service, even if it’s just a fringe trim! When they step into your space, it’s all about THEM. The salon needs to be flooded with sensory treats –

think scented candles, brewing coffee and relaxing music. You want clients to feel like they’ve stepped into another dimension for the time they’re with you.

Rather than blame the economy, look at how your clients are starting to behave and work out how to tailor your services to that. Recessions are the time to go back to basics and get to know your business again. Who are you? Who are your ideal clients? What are they looking for from you?

During a recession, you have only two choices: complain and blame or adapt and grow. If you choose to adjust and evolve, you’ll always have the tools to weather any economic storm – that is the difference between the businesses that last a decade and the businesses that are passed down through generations.

It’s not survival of the fittest, it’s survival of the most adaptable.

“Remember, it’s not necessarily the big-ticket items that produce the most revenue over the year. A client that comes in once a month and spends £60 on a scalp treatment and blow-dry is actually worth more to your business than someone that comes in once a year for a £300 service.”

freelance forum
In a new, exclusive series, we take a look inside a host of different Revlon Professional salons up and down the country, finding out exactly what made them choose Revlon and why they love working with the brand. First up, we have Andrew Jose, Editorial Ambassador for Revlon Professional…

ANDREW, TELL US A BIT ABOUT YOUR SALON.

Andrew Jose has been in the heart of London on Charlotte Street for over 35 years. We’re fortunate to look after lots of fascinating, inspiring and loyal people, and many of our clients have been coming to us throughout the whole journey. Whilst we’re situated in a bustling location, our salon interior is spacious, bright and calm. We have the best of both worlds! We always maintain the highest standards of professionalism, ensuring our clients feel confident and comfortable in our environment.

Come on OVER!

DESCRIBE THE PARTNERSHIP YOU HAVE WITH REVLON.

As an Ambassador for Revlon Professional, my role allows me to offer insights into my extensive experience of running a salon in the centre of London. Plus, having taught hairdressers my whole career, I am able to frequently share my ideas on education and communication with the brand.

WHY DID YOU CHOOSE REVLON IN THE FIRST PLACE AND WHAT MAKES YOU CONTINUE TO WORK WITH THEM?

I like high-performing products that look beautiful, smell great and appeal to both my team and my clients alike. Revlon also has great user-friendly systems, which keeps things really streamlined. Whether it’s by iPad, online or on the phone, the team don’t mind how they receive an order! All of our orders are dealt with swiftly and accurately, which suits my team as everyone has a different way they like to communicate.

WHAT DO YOU FEEL ABOUT REVLON PROFESSIONAL AS A BRAND WHEN IT COMES TO RETAILING?

It looks good, it’s well presented and, quite simply, it delivers! The Eksperience treatment system is only sold in salons, which gives it a serious level of prestige. As a result, the treatment menu we can offer our clients is superb.

Everyone knows that reliable products are at the heart of every successful salon…

WHAT ARE YOUR HERO PRODUCTS? WHICH DO YOU LOVE AS A STYLIST AND WHICH DO YOUR CLIENTS PARTICULARLY LIKE?

The Eksperience backwash treatments are unbeatable in their performance and the system of delivery. Plus, it’s great to know that we have something that truly delivers client benefits. My two favourite styling products are:

1. The Revlon Professional Re/Start Volume Lift-Up Body Foam – it does the job effortlessly and it’s like the non-sticky formula just disappears!

2. The new Revlon Professional UniqueOne All in One Curls Treatment – it’s a hybrid formula that treats every kind of curl in just one step.

55 advertorial

VOICE OF THE MONTH

“I’m a freelancer and...”
... these are the 3 pillars of my business.

1

EDUCATION

Being part of a registered body and having a community to back you up is vital. I am a member of the Freelance Hairdressers Association (FHA) and it’s been invaluable to me. As a freelancer, having support and knowing there are professionals to turn to for advice is vital. I find that people in our industry are so generous with their time, as well as sharing information and giving genuine advice. We are always learning, and it’s important to reach out and take advice from others (particularly when you don’t work in a salon!).

Liam Dawson is a freelance hairdresser based in Kent. His time is spent running a part-time column and doing session work, often creating the hair at exciting consumer-facing events around the UK. With such a busy schedule, there are three elements to his business that he couldn’t live without. This month, he reveals it all...

3

Colourstart

Having to skin test as a freelancer is a nightmare! It’s logistically challenging, and it really annoys clients in general. I just don’t think people can be bothered with traditional skin tests anymore! Colourstart, however, offers an easy solution that my clients genuinely love. There’s a one-off cost of £15, but – in my experience – people are more than happy to pay for the convenience. I simply explain to my clients that this is what I’m doing now, and if they want me to colour their hair then that’s what they need to do. The whole process is really simple too – I just send them a link from my website that directs to Colourstart’s Colourscreen.me site where they order their test.

2

MY ONLINE BOOKING SYSTEM

This is honestly the backbone of my business – it does everything for me! I believe online booking is so important in 2024; not only does it give me the client details that I need, but I can do all my marketing through it and manage my appointments too. I also get such positive feedback on this from clients – they always say how my booking system is so professional and they love the fact that they get a reminder too.

Another reason the system is so useful is because it allows me to run reports that show what my weekly payments have been, how much I’ve taken and how many colours I’ve done – it basically gives me a full breakdown of my business. I am so passionate about keeping up with the times and not being left behind, and this software allows me to do just that! As a freelancer, I strive to be just as professional as any leading group salon.

My key communities are:

The Freelance Hairdressers Association. There’s a lot of support and they are always there to help with any queries. They appreciate that our jobs are not 9-5 and are fantastic at responding when you need them. I would recommend this organisation to anyone.

Directing clients in this way is great because it means I don’t have to carry any stock, which is another major advantage for me as a freelancer particularly. The industry is changing so quickly and this is definitely the future!

Wella Professionals Global Hair Community. This is a Facebook group and it’s amazing. I love looking at the work that other hairdressers share; it is so inspiring! There’s a real sense of community in this group too. How to Cut It. I love this community. It’s very inclusive and very engaging. I definitely recommend listening to the podcasts and becoming part of the online groups.

freelance forum
forum...
Freelance
Accessible • Affordable • Sustainable AWARDS CLICK HERE FOR TICKETS –www.professionalhairdresser.co.uk/awards Tickets on sale 14 th July 2024 GET YOUR

SHOP THE DROP!

CODE YELLOW

Working to repair and revive dull, yellowed blondes with an ultra-hydrating and toning formula, R+Co Bleu has recently launched the Blonded Brightening Shampoo and Masque. The two new products use Lilac Flower Stem Cells to provide buildable toning, neutralise existing yellow undertones and counteract future discolouring, as well as Shea Butter to deliver moisture and hydration to dry, coloured hair.

www.rdr.link/HAZ015

CALL ME CLEAN!

Introducing AirWash by K18, a reinvention of dry shampoo powered by newly patented K18 biotechnology – odorBIND. Changing the way malodours are addressed in personal care products, AirWash uses odorBIND to recognise, suspend and clinically eliminate odour. With translucent microbeads working to sponge up oil without leaving behind excess build-up, the product improves hair manageability for an instant, weightless and long-lasting clean.

www.rdr.link/HAZ017

THE GLOW GETTER

Authentic Beauty Concept has unveiled a Glow Spray Serum, the latest addition to the brand’s range for coloured hair. Crafted to protect the hair’s colour and vibrance, the serum combines ingredients that nourish and protect as well as a UV Protection Booster to combat the harmful effects of UV exposure, all leaving the hair healthy, strong and shiny. Taking the sensory experience a step further, the serum offers a unique scent profile to elevate the haircare routine into a moment of pure indulgence.

www.rdr.link/HAZ014

KEEP IT UNDER CONTROL!

The new Instant Rescue from SVVY has been designed to promote manageability and protection to the hair structure. Offering the optimum level of moisture for even the finest hair, the conditioning spray contains JoJoba Oil rich in nourishing vitamins C, B and E, Copper and Zinc.

www.rdr.link/HAZ016

A HEATLESS HERO

Oribe is expanding its Hair Alchemy Collection with the addition of the new Hair Alchemy Heatless Styling Balm. This lightweight balm offers low-maintenance style while simultaneously nourishing and treating hair from the inside out. Formulated for fine-to-medium strands, the product works to strengthen fragile hair whilst defining heatless styles and air-dried waves alike.

www.rdr.link/HAZ018

A PUFF OF MAGIC

Setting out to redefine a haircare hero, Hair Gain has developed the Peptide Puff: a dry shampoo with a difference. Challenging the assumption that dry shampoo is bad for your follicles, the kind-to-scalp formula is infused with peptide and vitamin technology designed to care for the hair in between washes and provide an instant boost of volume. The unique padded applicator allows the dry shampoo to target specific areas where it’s most required, resulting in precise control and less overall wastage. www.rdr.link/HAZ019

LUXURIOUSLY LIGHT

Created to bring nature and luxury together, Original & Mineral has added a Detox Conditioner to its portfolio of hair colour, care and styling products. With a gentle formula to provide hydration and softness without weighing the hair down, this lightweight conditioner contains Peppermint Oil and Ginger Root to help soothe and refresh the scalp. All O&M products are colour safe, PETA certified, vegan and cruelty free.

www.rdr.link/HAZ020

TWO STEPS AHEAD

Introducing the new Color Care Smoothing Shampoo/Conditioner Duo Kit from Keratin Complex. Suitable for all hair types – including those with dry, damaged, colour-treated or Keratin-treated hair – the travel-friendly set works to combat frizz and achieve optimum smoothness for colour.

www.rdr.link/HAZ021

Leave it to the Pros!

Nicky Clarke, the iconic British celebrity hairstylist, keeps his finger on the styling pulse with the launch of the innovative new Infrared Pro range. Consisting of the Infrared Pro Straightener and Infrared Pro Hair Dryer, the professional-grade product range utilises infrared technology to reduce styling damage and improve hair health. Both tools have been crafted to help reduce drying time by up to 50%, as well as multiple heat settings to suit all hair types, ensuring a convenient and luxurious styling experience for clients.

www.rdr.link/HAZ022

59

Brownie Batter

“I wanted a partnership that felt authentic, so collaborating with a brand I already use was important to me. I’ve been familiar with Beauty Works’ range of hair extensions for quite some time and have had their professional extensions fitted by stylists too.”

READY TO WEAR: CLIP-IN CONVENIENCE

Providing a lucrative in-salon retailing opportunity, the ready-to-wear line features ultra-lightweight clip-in wefts that ensure a bump-free, comfortable fit.

FRINGE BENEFITS: A TOUCH OF TREND

Adding to the versatility of the collection is the innovative clip-in fringe, allowing clients to experiment with bangs without cutting their hair. This ready-to-wear fringe is crafted from silky Remy human hair and integrates seamlessly with the natural hairline.

Celebrity Status

Beauty Works has recently launched a captivating new collaboration with television star Maya Jama. The exclusive capsule collection, designed to embody the chic versatility of Maya’s signature style, strives to revolutionise the way clients wear hair extensions.

From soft, caramel hues to rich, dark tones, the five limited-edition shades have been meticulously crafted to enhance natural beauty, offering seamless blending and a high-shine finish thanks to the use of 100% Remy human hair.

Butterscotch

Jama

Toffee Crunch

PROFESSIONAL:

THE XXS WEFT

Designed for clients looking for flawless hair daily, the XXS Weft provides a featherlight, low-maintenance option that lies flat against the scalp for a natural look. Available exclusively for professional application, this weft offers optimum comfort and longevity.

product spotlight
Hot Fudge Cookies and Cream
FOR MORE INFORMATION, VISIT: WWW.RDR.LINK/HAZ023

THE YEAR OF LIVED-IN BLONDE

Schwarzkopf Professional has announced that 2024 is the year of LIVED-IN BLONDE! With new Global Schwarzkopf ambassador, the talented actress and producer, Sofia Vergara, now proudly wearing this on-trend colour service.

Sofia has reinvented her hair story with enthusiasm, transitioning from her iconic brunette look to a new, natural-looking, custom LIVED-IN BLONDE, expertly crafted to brighten her mid-lengths and ends. As the Global Schwarzkopf Ambassador, Sofia will inspire its global community of hairdressers and consumers to embrace their unique hair stories, celebrating the processes behind them and revealing their true selves.

Charged with creating Sofia’s stunning LIVED-IN BLONDE look was celebrity stylist and new Global Schwarzkopf Colour Ambassador, Chris Appleton, renowned for his expertise in crafting transformative blonde hair looks for Hollywood’s elite.

Sofia Vergara and Chris Appleton make the perfect team to ignite attention, awareness and inspiration within the global community. Together, they have crafted a LIVED-IN BLONDE look for Sofia that perfectly complements her natural base, exuding a premium, seamlessly blended finish.

“There’s something about blonde that just catches people’s eye, and I think there’s a blonde in there for everyone. It’s just about using the right products and the right technique and getting that perfect colour.”

“There’s something about blonde that just catches people’s eye, and I think there’s a blonde in there for everyone. It’s just about using the right products and the right technique and getting that perfect colour.”

As one of the biggest colour trends of 2024, LIVED-IN BLONDE is an important educational offering for Schwarzkopf Professional. Through its ASK educational platform, it gives a comprehensive approach to mastering this trend, from initial consultation to personalised customisation for each client. The educational assets cater to a diverse range of learners, offering inspiration through social media, engaging video tutorials, self-paced learning on the eAcademy and hands-on seminars.

To enhance your skills and elevate your blonde service offerings by creating bespoke LIVED-IN BLONDE looks, visit: WWW.RDR.LINK/HAZ024

Global Schwarzkopf Colour Ambassador, Chris Appleton

Global Schwarzkopf Colour Ambassador, Chris Appleton

61 colour close-up

This month, I spent two days on location in and around Manchester for a secret project with Winnebago that will be out soon. I really enjoy location shoots and these RVs are fully kitted out, so they’re a great place to escape for hair touch-ups between shots and locations. I’ve got lots

Booked..!

CELEBRITY HAIRDRESSER, GROOMER AND SALON OWNER, LUKE BENSON, SHARES HIS LATEST SESSION SNAPS WITH US –YOU CAN FIND LUKE’S DIARY HIGHLIGHTS HERE WITH US EVERY MONTH IN

SHERIDAN SMITH X VARIETY CLUB AWARDS

I was back with Sheridan for another awards ceremony, this time for the Variety Club where she was receiving a Lifetime Honour Award for her services to film and television. We went for a very structured, sleek-but-simple updo to make sure there was no distraction from her styling. The look definitely had an edginess about it, complete with bold accents to complement the lines of the suit.

WINNEBAGO LIFE
@lukebensoncreative
@lukebensoncreative
Follow Luke Benson @lukebensoncreative
@lukebensoncreative
@lukebensoncreative

KEUNE DUBLIN SHOW

Since Keune UK has joined forces with the Irish market to become Keune UK&I, I was invited to do my own hair show at the launch event in Dublin. I took five models with me, showcasing an array of different textures and lengths with haircuts live on stage. The event was a huge success – I look forward to visiting Ireland more in the future to boost the education and creativity on the Emerald Isle!

KEUNE HQ - TRAIN THE TRAINER

Train the Trainer is when all the Global Education Managers descend on the Keune Haircosmetics HQ in the Netherlands for a week of intense training and education. I was honoured to take the creative session for everyone, showcasing some haircuts, product knowledge and insights into a very exciting imminent launch.

SALON CLIENTS

I’ve spent a fair bit of time in the salon too recently, looking after my clients and focusing on the business side of my world…the growth of my team, appraisals, figures, client feedback, etc. It’s non-stop!

@lukebensoncreative @lukebensoncreative 63 @lukebensoncreative @lukebensoncreative @lukebensoncreative

How did you decide on the style of your salon interior?  We wanted to create a calming area that was adaptable to change. We knew we also wanted to use wood and iron, so we worked our whole design around using various versions of these materials.

Where did you find the inspiration for your design?

We collected pictures and took photos in all sorts of places to get our inspiration – including a lot of airport lounges and restaurants! When we saw something that we liked, we would add the photo to our moodboard, which then became a launching pad for the design.

Did you use an interior designer?

We did the design ourselves. We knew exactly what we wanted to change, so it was a very organic process dealing with one area at a time. Some parts weren’t planned for until they happened, so it was about developing and adapting along the journey. By doing the refurbishment over the weekends, we were able to live with the new spaces before making decisions on the next stage. This meant we could adapt to the choices before we committed to them.

Describe the vibe created by your interior. A calming, welcoming and luxurious open space full of natural materials. As we have a very diverse clientele and a wide range of functions (the salon is not only used as a regular salon space, but a training academy and studio too), it was important to create an adaptable space to suit any occasion.

visit Goldsworthy’s Swindon

“We collected pictures and took photos in all sorts of places to get our inspiration –including a lot of airport lounges and restaurants! When we saw something that we liked, we would add the photo to our moodboard, which then became a launching pad for the design.”

Josh and Sophie-Rose Goldsworthy show us around their newly refurbished salon, Goldsworthy’s Swindon.

What do you hope are your clients’ first impressions when they walk in?

We hope they are wowed by the changes in front of them and delighted by how big and open the salon feels. As we did the renovations without closing, many of the clients have actually watched the refit unfold week by week!

Do you have any curated pieces or special features in the salon?

We couldn’t quite find what we wanted for our dressing tables, so we designed and made all of these ourselves. We also needed to have some dressing tables that were mobile for when the salon is needed for training or photography – these took some serious innovation to design, but we are thrilled with what we created. One of the most talked about areas is the Trophy Wall, which acts as a room divider giving privacy to clients relaxing in the development area. This was also designed and built by us. Another feature is the private room for Steven Goldsworthy’s trichology and hair replacement clients – it was important to avoid the room feeling like a solid barrier, so we created a wall of Birch ply slats and added blinds. Clients feel very special in this private space.

What are the key elements of your salon design?

We have used a lot of birch plywood – not only do we love how sustainable it is, but also its beautiful colour and how cheap and practical it can be. To add impact to the light wood, we also used black metal as a framework and soundproofing Slatwall backed onto the black to tie the two materials together.

“One of the most talked about areas is the Trophy Wall, which acts as a room divider giving privacy to clients relaxing in the development area. This was also designed and built by us.”

How have you embraced sustainability within the design?

Due to our vigorous planning, we used sustainable materials throughout and had very little waste. We repurposed the reception desk by resizing it to fit its new home, we spent money refurbishing the stone floor rather than replacing it and we repurposed the old retail cupboards into the new coffee bar and retail stands. We also changed our old boilers and water system for a new energy efficient heat cylinder, as well as changing all the lighting to new low-voltage LED lighting.

What salon furniture have you chosen?

We custom made the dressing tables ourselves, but we used REM for our chairs and basins.

Do you have a dress code/uniform for your team?  Black and smart.

What salon software do you use and what feature of it do you find most useful?

We use Salon IQ – it’s great because it allows us to access all the salons remotely.

65 salon profile

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND YOUR LATEST COLLECTION?

I’m always inspired by long and luscious hair. Currently, I’m working on a new shoot to showcase the different natural textures we offer in our Gold Class hair extensions range.

quick fire favourites

Everything I do is for my family, so I’m in my happy place whenever I’m spending time with them. My husband and I are so lucky that our two daughters are now part of the business; it means we get to see them every day!

5minutes with INANCH EMIR

Inanch Emir, Celebrity Extensionist and Co-owner of Inanch London, talks Louis Vuitton, The Londoner and Long Walks in the Countryside

WHAT’S YOUR FAVOURITE THING TO DO IN YOUR FREE TIME?

If the weather is warm and dry, I like to go out for long walks in the countryside for some fresh air, but when it’s cold I prefer to just stay indoors and watch old movies! I also like to play around with my wigs and hair pieces to experiment with creating something new and unique – I know it’s my job, but I just can’t help doing it in my free time too!

TO EAT: THE IVY AND THE LONDONER ARE MY FAVOURITE PLACES TO EAT INSIDE, BUT FOR A TAKEAWAY IT HAS TO BE A GOOD OLD CURRY.

TO VISIT: I RECENTLY WENT TO THE LOUIS VUITTON EXHIBITION WHICH WAS JUST AMAZING.

TO LISTEN: ANY MUSIC FROM THE 90S.

TO WATCH: DIRTY DANCING ON REPEAT!

5

TO WEAR: ALWAYS BLACK, AND SMART OVER CASUAL ALL DAY LONG.

TO READ: ANY BOOK BY STEPHEN KING.

TO USE: PHILIP KINGSLEY ELASTICIZER

1 2 3 4 6 8 7

TO LOOK UP TO: EUGENE SOULEIMAN

CAN YOU SHARE WITH US ONE OF YOUR PROUDEST HAIRDRESSING MOMENTS?

Definitely winning the Hair Extensionist of the Year three years in a row and entering the Hair Awards Hall of Fame.

HOB HEADLINE NEWS

WE ARE THRILLED TO ANNOUNCE THAT WE HAVE BEEN NAMED AS THE WINNER FOR EDUCATION SALON OF THE YEAR AT THE SALON BUSINESS AWARDS

At HOB Academy, we truly believe that education is key to a successful hairdressing business. We empower our teams through a winning culture of education and learning, ensuring they are constantly progressing and developing their craft. Our commitment to education has enabled us to evolve into a 17-strong salon group, but more importantly, it’s allowed us to ensure the people within it have the personal and professional tools they need to succeed. The dynamic delivery of our creative and business education is imperative to the continued growth of not just our own business and people, but crucially the industry at large. A huge well done to our worldrenowned education team.

HOB TEMPLE FORTUNE HOSTS WHISKY EVENING FOR AIMS2CURE CHARITY NIGHT

Management duo Simon and Laura of HOB Salons Temple Fortune opened their doors to host a whisky tasting evening in collaboration with The Really Good Whisky Company and raised over £15,000 for Aims2cure charity. Supporting charities and building relationships with our local community is something we have always focused on from when opened our first salon in Mill Hill back in 1983. 41 years later and we’re just as passionate about raising money for charities as we are in building life-long relationships with our team and clients. Well done Simon and Laura!

EXTERNAL OPEN EVENING EVENT

It was a pleasure to welcome external salon owners/managers into our home at our HOB Academy for our external apprentice open evening. The evening allowed us to share our vision, which is to have a company and an industry full of future stars. We are proud to support salons to help produce the next generation of hairdressers to the highest of standards and are excited about our growth and development over the forthcoming months. Watch this space!

Franchisee HOB Salons Cockfosters’s

EDUCATOR & FRANCHISE SALON OF THE YEAR FINALISTS AT BHBA’S

We are so proud to be selected as finalists at the 2024 British Hairdressing Business Awards in the categories for Educator of the Year & Franchisee of The Year. The awards are taking place on 1st July and we’re thrilled to be amongst such good company. Wishing all the finalists the best of luck, and a big well done to our HOB education team and franchisee Tony Kalli of HOB Salons Cockfosters.

Antony Kalli

BECOME A MASTER OF YOUR OWN CRAFT WITH HOB EDUCATION

INTERNAL GRADUATE PROGRAMME

Our 6 month ‘finishing school’ programme is designed as the next step after completing the Level 2 Diploma for Hair Professionals. The programme aims to transition salon apprentices into confident hairdressers, equipped with the skills to build a busy clientele. Focused on fundamental cutting and colouring techniques, our finishing school ensures each individual becomes a master of their own craft.

EXTERNAL GRADUATE PROGRAMME

Due to increased demand, we are now opening up our internal graduate programme to external salon apprentices. If you feel that

your apprentices would benefit from additional education after completing their Level 2 Diploma for Hair Professionals, we have designed our programme to accommodate your salon requirements in 3 different booking formats:

1. SESSION BY SESSION

2. 24 SESSIONS

3. 48 SESSIONS

We offer preferred rates to our salon partners and their external apprentices. To find out more please email Elle@hobsalons.com.

LEVEL 3 DIPLOMA FOR ADVANCED & CREATIVE HAIR PROFESSIONALS

We believe that ongoing education is key to long-term success and are delighted to offer Level 3 Diploma for Advanced and Creative Hair Professionals to internal and external students. This apprenticeship is typically 15 months (13 months of an on programme qualification and 2 months preparation for EPA)

The apprentice will learn the following modules:

• Creatively restyle hair using a combination of techniques

• Creatively style and dress hair

• Creative hair colour correction services

• Provide client consultation services

• Smoothing and straightening systems

• Use fashion forward trends in hair to create a collection of hair style looks

When a hairdresser completes their level 3 diploma, they have the ability to build their clientele more efficiently by being able to offer

both cutting and colouring services, as well as increasing their earning capacity. If you are interested in understanding more about the Level 3 diploma please email Lisa.f@hobsalons.com.

HOB HAIRSPO

With trends constantly evolving its important as hairdressers that we evolve with them and are able to offer the latest styles to our clients to keep them coming back time and time again. Watch out for this page each month to get insight into what we believe are the latest trends.

CHERRY COLA

Thanks to the return of 90’s nostalgia in fashion, red hair trends like Rihanna’s ‘’fire engine red’’ were due for a comeback. But this time round, as the Cherry Cola name suggests, this

trend is all about the deeper red and rich purple tones than what we’ve previously seen in the 90’s and 00’s. Think a more luxe and moody finish - nodding strongly towards quiet luxury. It offers a unique

OLD MONEY BOB

2023’s most popular haircut isn’t going anywhere this autumn winter - THE BOB. Each season there are minor or major tweaks that propel the bob to new highs. This season is all about the ‘old-money’ aesthetic — think Chanel or Ralph Lauren. Keep your bob a tad longer to enable the ends to be blow dried under or flicked out and remember not too much volume at the roots. The bob will always be a classic.

twist on traditional darker shades, adding depth and dimension to give it that extra WOW factor.

HOB TEAM TRIUMPHS

Nothing gives us greater pleasure than recognising all of the hard-working team members that make up the HOB Family. Each issue we will feature key individuals that have gone the extra mile and hopefully you can look forward to finding out if you or your salon has made the cut! First up we have...

INTERNAL APPRENTICE OF THE MONTH:

Olivia Lewzey HOB Salons Northwood

EXTERNAL APPRENTICE OF THE MONTH:

Bonnie Burgess Jo Hansford

SALON TEAM OF THE MONTH:

HOB Salons Cockfosters

Well done team Cockfosters for being our Salon Team of the Month. You are a committed team that attend the Academy regularly to deliver an exceptional standard of hairdressing and service. This is shining through in your individual turnover and high colour sales. Well done everyone and keep up the great work!

TEAM MEMBERS OF THE MONTH:

N oel HOB Salons Temple Fortune

For going above and beyond and being a great team player, which has resulted in him being promoted to Senior Stylist.

Kiah HOB Salons Epping

For leading by example and being promoted to Assistant Manager.

Donna HOB Salons Stanmore

For consistently delivering exceptional quality hairdressing and client care and being the number 1 colour technician week in, week out.

Tara HOB Salons Gerrards Cross

For her commitment to providing 5* quality hairdressing and for being the shining star when it comes to using Vish and demonstrating how effective the system is.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.