Professional Hairdresser July/August 2025

SURREAL COLOUR

REGULARS

6First Word

7Guest Word

Hooker & Young

8Headlines

10Out Out

Wella Professionals

14Meet the Winner

Professional Textured Hair Stylist of the Year

18Just the Two of Us

Hooker & Young

22Sustainable Memo

60You Saw Them Here First!

Danny Malone

62BOOKED

Luke Benson’s diary

64The Design Edit.

Palette & Bristle

66What’s..?

Fergal Doyle

BUSINESS

23Together We Will

Louis Byrne

24Under the Influence

Jaymz Rigby-Marsters

25Get a Head In Annamarie Freeman

26Salon Strong in Tough Times

Debbie Digby

SPECIAL

30We’re All in This Together

Client Relationships

COLLECTIONS

42Hooker & Young

50Fergal Doyle

FREELANCE FORUM

55Space Age

Williams & Hirst

56Bossin’ It

Maddi Cook

57Let’s Talk!

Sheila Abrahams MBE

PRODUCTS

58The Launchpad Latest products

59Product Spotlight

JOICO

A BOND BOTH WAYS

In an increasingly digital world, with AI at every turn, the relationship between hairdresser and client is one that remains profoundly human and beautifully resilient.

As hairdressers, you hold a unique place in people’s lives, which is something AI cannot compete with. It’s a relationship built on physical touch – fingers in hair, hands on shoulders, eye contact in the mirror – it’s intimacy without intrusion.

And for many of your long-standing clients, it’s about the trust. Over the years, you have been their confidant, their therapist, a shoulder to cry on and a keeper of secrets. There is an honesty and a connection as they sit in your chair, and from that, a deep loyalty born out of familiarity and mutual respect.

So, for a nice summer read, this issue we asked hairdressers to share stories of their favourite clients and the relationships they have with them. Turn to page 30 to soak up these emotive vignettes which all prove that your work is so much more than a cut and colour.

Enjoy the read and the summer!

DATES FOR YOUR DIARY

21st July –Pro Hair Awards tickets on sale 15th September –Pro Hair Awards LIVE Final at STEREO in London

AWARDS

@PROHAIRMAG Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK

Editorial Director

Nicola Shannon

nshannon@hamerville.co.uk

Deputy Editor/Digital Editor

Tabitha Shannon

tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

HAIR: WELLA PROFESSIONALS

Designer Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell

Commercial Manager

Laura Jowsey ljowsey@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

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©2025 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

GuestLetter From...

HOOKER & YOUNG

PROFESSIONAL

HAIRDRESSER

OF THE YEAR 2024

A YEAR TO REMEMBER

As our incredible year as Professional Hairdresser of the Year 2024 draws to a close, we find ourselves reflecting on what has been one of the most fulfilling years of our career. To receive such an honour in an industry we’ve devoted our lives to is something we’ll never take for granted. It’s a title that carries so much meaning - not just for us personally, but for our team, our clients and everyone who has supported Hooker & Young over the years.

What made the moment even more special was the timing - receiving this award as we entered our 30th year in business felt even more special. It was the perfect way to kick-start our anniversary celebrations and a great reminder of why we began this journey in the first place. To still feel the same passion and pride three decades later is a privilege, and being named Professional Hairdresser of the Year 2024 in this landmark year felt like a full-circle moment.

What an amazing industry we are privileged to be part of. Hairdressing is so much more than hair; it’s about connection, creativity and community. It’s about making people feel good, inside and out. It’s about constantly evolving, learning, sharing and pushing the boundaries of what’s possible. This past year has reinforced our love for what we do and the people within it.

Of course, we can’t reflect on this past year without acknowledging the challenges our industry continues to face. The impact of the UK budget and wider economic pressures has made it increasingly difficult for salon owners to run sustainable, profitable businesses. Rising costs, recruitment struggles and a lack of government support have created real pressure points for many of us.

And yet, as always, the resilience of the hairdressing community shines through. Salon owners across the country are showing incredible strength and resourcefulness to keep their doors open and their teams motivated. This grit and determination are what hold our industry together, and we need it now more than ever.

It’s also never been more vital to keep the artistry and creativity alive – it’s the lifeblood of British hairdressing and what sets us apart globally. We are renowned across the world for our innovation and creative vision, and we must continue to protect and nurture that legacy.

To mark our 30th year, we created ‘Postcard From Marrakesh’, a collection that celebrates our journey in hair, the evolution of our brand and the incredible people who’ve shared it with us. It was a moment to reflect, but also to look ahead, with the same drive and love for the hairdressing industry that brought us here.

At the core of everything we do is our team. Their passion, loyalty and creativity continue to inspire us every single day. No award means anything without the people who help bring your vision to life.

Thank you to this amazing industry we’re proud to be a part of, and a heartfelt thank you to Professional Hairdresser for this wonderful recognition. We can’t wait to see where the next chapter leads!

Love and gratitude,

Gary

& Michael Hooker & Young

HEADLINES

Medusa Celebrates GRIT, Growth and Greatness

Medusa, the award-winning salon group founded and led by Managing Director, Colin McAndrew, recently celebrated the achievements of its team at the annual Medusa Team Awards. This year’s awards were built around the powerful theme of GRIT, a reflection of the values that shape Medusa’s continued growth and success. From newcomers to long-standing legends, the evening honoured individual brilliance and collective achievement, reminding all in attendance that Medusa’s true strength lies in its people. ‘Every style, every smile, every client experience –that’s the Medusa magic,’ said Colin. ‘And tonight is

Award Win for Hair Loss Experts

Dense Hair Experts and creative agency, Kiss Branding, have won the prestigious Diamond Award for Best Visual Identity from the Lifestyle & Wellbeing Sector at the Transform Awards. The accolade recognises their bold and thoughtful approach to tackling the stigma surrounding hair loss through an empowering and authoritative brand identity. Aasim Hashmi, Co-Founder of Dense, said, “For us, this isn’t really about awards; it’s about recognising that the work we’re doing matters. Hair loss is something that affects so many people, but the conversation around it has always been awkward or brushed off. We set out to change that.”

The Industry Remains Resilient Amidst Rising Costs

The National Hair & Beauty Federation’s (NHBF) latest State of the Industry survey reveals a personal care sector that remains determined and adaptable, despite mounting financial and recruitment challenges. The latest report, based on responses from over 430 businesses across the UK, underscores the need for targeted Government support.

While 40% of businesses are still managing to turn a profit and a further 39% are breaking even, signs of pressure are increasing. More businesses are reporting losses (21%, up from 17% in January) and turnover expectations have worsened (with 30% expecting a decline over the next three months). Nevertheless, many businesses continue to adapt by raising prices (74%, the highest recorded to date), managing costs and finding ways to remain competitive.

Happy 20th Birthday to Inanch London

In 2005, Inanch and her business partner, Joe Emir, opened their salon, Inanch London, in Portland Street. 20 years later, it is now a Mecca for celebrities and clients looking for subtle, beautiful hair. Inanch is one of the country’s most respected hair extensionists; not only is she on speed dial for clients including Maya Jama, Maura

Here Come the Brides at Rainbow Room International!

Scotland’s largest salon group, Rainbow Room International, has launched a new offering exclusive to their Royal Exchange Square salon – a dedicated wedding floor that provides a central, private space for bridal parties to get ready in one place. Set within a beautifully styled, serene space, the private floor is designed to offer a luxurious, stress-free experience for wedding parties of up to 14 guests. The ‘Exclusive Bridal Package’ combines hair, makeup and pre-wedding treatments for a unique, full-service experience.

Schwarzkopf Professional Bosses the Baftas

Schwarzkopf Professional was proud to return as the Official Hair Partner for the 2025 BAFTA Television Awards with P&O Cruises. The event saw a team of eight accomplished hairstylists transform the looks of numerous high-profile guests – including Ellie Simmonds, Will Best and Ben Miller – using the brand’s OSiS styling range.

This year’s team included: Philipp Haug (Haug London Haus), Nikos Dikas (Haug London Haus), Unity Rhodes (Unity Rhodes Bridal), Jamie Hadleigh (Aspire Creative), Emma Brown (Emma Brown Hair), Dolly Williams (Cream Hair), Nicole Storer (Emma Brown Hair) and Lucas Ragelis (Seckington’s).

Have You Checked Your Employment Status?

HM Revenue and Customs (HMRC) has recently published new guidance to help people working in the hair and beauty industry determine their employment status for tax purposes. Developed in collaboration with industry stakeholders, the guidance includes easy-to-follow information about common working practices and how they relate to employment status. It explains how HMRC’s Check Employment Status for Tax (CEST) tool can help determine whether an individual is employed or self-employed for tax purposes. Find out more here: www.rdr.link/HBI001

out out...

Rise & Thrive

WELLA PROFESSIONALS IGNITES A NEW ERA OF INDUSTRY EXCELLENCE AT DESTINATION 2025, AND PRO HAIR’S EDITORIAL DIRECTOR, NICOLA SHANNON, WAS THERE TO EXPERIENCE THIS STUNNING GLOBAL EXPERIENCE.

Wella Professionals brought the global hairdressing community together for an unforgettable three-day event at Destination 2025, uniting over 1,000 hairdressers, press and ambassadors from 52 countries in Malta to celebrate the craft, creativity and future of the salon industry.

Against the picturesque Mediterranean coastline as a backdrop, Destination 2025 delivered a dynamic programme of mainstage artistry, hands-on education, brand experiences and bold trend-reveals. This was all anchored in Wella Professionals’ commitment to R.I.S.E. with Wella: a global platform dedicated to advancing Relationships, Inspiration, Science and Education.

Delegates from Wella’s RED club in the UK & Ireland joined the global gathering and were welcomed to Malta by Wella Company General Manager UK & Ireland, Max Amen, who hosted a spectacular gala dinner at Malta’s iconic La Valette Hall to officially open the event. “RED is about joining together and sharing ideas. By doing so, we will learn and move forward. This week, there will be a lot of education and craft from different global artists; it will be an extraordinary opportunity for us all to gain knowledge and grow,” he said.

A sunset drinks reception and gala dinner was followed by an outstanding hair show by HOB Academy. The show was headed up by HOB International Creative Director, Akin Konizi, alongside Nestor Sanchez and Elijah Hourrides, who collectively delivered the perfect balance of trendsetting colour and superb cutting techniques, wrapped up with business advice and insights from HOB Salons CEO, Natasha Grossman.

The main Destination event was hosted by Patrick Cameron and, over the course of the three days, guests were treated to immersive education sessions, brand booth explorations and the unveiling of Wella Professionals’ new global campaign, ‘Make It You’. Celebrating the idea of hair

as identity, the campaign empowers professionals to create transformations through personal expression.

One of the event highlights was the Trend Reveal Show, where Wella’s top artists debuted Surreal Color, the brand’s Autumn/Winter 2025 trend inspired by artificial intelligence and the tension between reality and fantasy. Global Ambassadors, including Renya Xydis, Yuya Nara, Romeu Felipe and James Earnshaw, showcased cutting-edge colour and care transformations using Koleston Perfect, Ultimate Repair and more.

Sebastian Professional, the iconic cult haircare and styling line also took to the stage, delivering session styling at its finest. Sebastian’s Global Ambassadors, Anthony Cole and Shay Dempsey, were joined by Creative Director, Pedro Saldana, and Sebastian Ambassadors, Angelo Vallillo and Bekki Delehedy, who wowed delegates with their super creative styling skills.

As well as being engrossed in the very latest haircare trends, techniques and launches, there was time for UK & Ireland delegates to embark on a burst of mind-blowing business inspiration in a session with AI futurist, Richard van Hooijdonk. This was balanced with time to network and enjoy the stunning surroundings in Malta. Highlights included an incredible vineyard tour and wine tasting, as well as a day sailing on a beautiful boat around the Mediterranean Sea.

The event honoured the winners of the International TrendVision Award from 2023 and 2024, culminating with the Make it You show (named after the new campaign), which featured amazing hair creations from Global Ambassadors, Nikki Lee, Romeu Felipe and James Earnshaw.

Spotlighting some of the best creative talent from around the globe, Destination 2025 proved that when professionals come together, they don’t just grow, they rise.

SAVE THE

21st July 2025

MEET THE WINNER

THROUGHOUT THIS YEAR, WE HAVE BEEN CATCHING UP WITH ALL OF OUR WINNERS FROM THE FIRST-EVER PRO HAIR AWARDS. SAY HELLO TO OUR FINAL ONE…

PROFESSIONAL TEXTURED HAIR STYLIST OF THE YEAR 2024: RIANNA HENRY SPONSORED BY

Rianna Henry, also known as The Blowdry Artist, is an award-winning freelance hair stylist and educator based in London, specialising in textured hair. With over a decade of experience, Rianna has become renowned for her signature flawless blow-dries, bridal styling and expert finish work that celebrates natural texture. In addition to her freelance work, she is also a ghd educator, sharing her expertise across the UK. Her dedication to elevating textured hair education and empowering clients and fellow stylists led her to win Professional Textured Hair Stylist of the Year at the inaugural 2024 Pro Hair Awards.

Rianna’s career is deeply rooted in her passion for hair artistry, community and education. Whether working behind the chair, backstage or on stage, she brings authenticity, creativity and care to everything she does, gracefully balancing her career and motherhood with resilience and love.

What made you want to enter the first-ever Pro Hair Awards?

As they say, if you’re not in it, you can’t win it! I thought, why not give it a go? What’s the worst that could happen? I figured I’d take a chance… and I’m so glad I did!

How did you feel when your name was announced as the winner of Professional Textured Hair Stylist of the Year 2024? It was such a mix of emotions – I screamed so loud I’m sure the whole of Piccadilly heard me! I was genuinely shaking and couldn’t believe it was my name, but I also felt incredibly proud of myself. As a freelance stylist, it’s easy to constantly hustle and forget to pause and celebrate. This moment reminded me just how far I’ve come.

What does it mean to you to be the first

What advice would you give to anyone wanting to enter the Pro Hair Awards next year?

Just enter! Don’t overthink it or second guess yourself; just go for it. I kept asking myself if I was even good enough to apply, and when I finally decided to do it, I was on holiday! I had to submit my entry the morning I flew out, so if I can do it, so can you.

How has winning Professional Textured Hair Stylist of the Year 2024 impacted your business and your clients?

Let’s just say I’m booked and busy! I’ve been doing a lot of education, which I love, and working with so many beautiful textured hair brides. The win has also been amazing for PR, especially when talking to new clients or networking at events. I was even booked to lead the hair on a fashion

Lastly… where have you put your trophy?!

It’s proudly sitting on a high shelf in our family room at home, mainly so my son can’t keep hiding it in his toy box! He keeps saying “we won,” which is adorable, but also dangerous for the trophy’s survival! It’s lovely to have it somewhere visible for friends and family to see when they come over.

IN THIS SERIES, WE DELVE INTO THE DYNAMICS BEHIND SOME OF HAIRDRESSING’S MOST SUCCESSFUL PARTNERSHIPS. WHY ARE THE PROFESSIONAL AND PERSONAL ASPECTS OF THEIR RELATIONSHIP SO STRONG, AND WHAT ARE THE DAY-TO-DAY SECRETS THAT HAVE MADE THESE POWERFUL DUOS LAST THE DISTANCE...?

JUST THE 2 OF US

Michael on Gary It was kind of by chance how we met. Gary is 12 years older than me, and he was already very established in the industry. We were both working for Saks, and they used to send young stylists to other salons within the group to experience working with another team. The weekend before, I was going to the Newcastle salon, and I had gone out to this nightclub with friends. I remember my eyes kept locking with this guy; every time I looked at him, he was staring at me. I didn’t know at the time, but it was Gary! When I walked into the staff room on the Monday, there was Gary with his back to me. The team were asking him what he’d been up to at the weekend, and he’s gone, “Oh, there was a gorgeous new lad out on Saturday night.” And then somebody (I swear to God, this is true!) said, “Hi Michael” and he turned around and looked at me!

The first night we went out, we drove to Durham River, and we sat and chatted and watched the sun come up. I knew in

GARY HOOKER andMICHAEL YOUNG

that moment that I had met the person I was going to spend the rest of my life with, and here we are, 34 years later.

We like the same things, we have the same eye and we have the same aesthetic. I think what we offer together creatively in that capacity is quite unique. I’ve got a lot of patience, so if I have an idea, I’ll immerse myself in it. Gary is a great ideas person, but he doesn’t enjoy seeing it through to the end as much as I do.

With the business, I naturally gravitated towards the development of people, and I love training and mentoring. The financial side of the business has always been very much Gary, but in terms of us working together creatively, if Gary and I are doing a show or a shoot, it’s 50/50. We’re not precious about our own ideas – we both compromise. I mean, you naturally want to be right, but neither one of us would shut an idea down just for the sake of having the final say.

Gary is a natural leader and, because of

that, he always wants to be front and centre and he always wants to be right. Although, he will admit when he isn’t! He’s a motivator and he’s one of those people who everybody gravitates to. He has the ability to make people feel really good.

Gary breeds and shows dogs. He’s the most successful Great Dane breeder in the world. He’s done it for the entirety of our relationship, and he’s just as passionate about that as he is about hairdressing. He never wants to settle for second best, and I love that about him. It’s no surprise that he has achieved what he has because he’s like a dog with a bone (excuse the pun!).

I’d say what makes us work so well as a partnership is being able to compromise. Understanding and respect for one another is also so important, and we’ve got that in shedloads. No matter what we do or where we are, I think we always try to bring a bit of happiness and fun into things. You want to be as professional as you can, but that doesn’t mean you’ve got to be completely serious – you can still wrap that all up in a happy, fun environment!

Gary on Michael

The first day that Michael had to shadow me, I couldn’t speak to him or look at him. I was quite rude! I ignored him most of the day and after he left, I rang up my friend who ran Michael’s salon to find out more about him. She invited me out with them all that Thursday night. I turned up and Michael was there, and that’s how we eventually got together. Literally from that night, that was it.

to mine. I hate confrontation. I’m absolutely hopeless at it, while Michael’s more forthright. We also have a rule (which doesn’t always work!) that once we get home on an evening, we can talk about work up to a point, then after that, it stops.

We’d been together around two years when we went on holiday to Africa. We each had our individual salons and Michael asked me how Iwould feel if we opened a salon together with his name above the door too. I’ve got to be honest, I thought, ‘God, you’re forward!’ At first, we thought the name Hooker & Young sounded like solicitors, but then we stuck with it. It came to a point where we just said, right, everything we do is going to be us together –Hooker & Young. We became like the Ant & Dec of hairdressing!

We’re both very much integrated in every aspect of the business, and as the years have gone on, we’ve naturally fallen into certain areas that we each deal with. I’m the one paying the bills and Michael took on the majority role of training and the development of people. We both get involved with the artistic side.

Michael is very much a doer. He takes control of a situation and he’s very good with the team. If I had to name one thing we’re most likely to disagree on or fall out over, it would be staff. Sometimes, if there’s an issue with the salon, Michael’s way of dealing with it might be different

I’m so proud of Michael, seeing how he’s taken his creativity and turned it into something really special. When he decided to move into hair photography, it just felt so him. Honestly, I had no doubt he’d make something amazing of it. Seeing how far he’s come, how passionate he is and how much his work has inspired our team and so many other hairdressers is just incredible. He’s built something that truly reflects who he is.

We’re so proud of the Hooker & Young brand, and when we do naturally step back, we don’t want the salon to fizzle away into obscurity. We started putting plans in place last summer to future proof, so that the brand can continue for another 30 years with or without us. I would say the secret to longevity in this business is to stay positive, never stand still and always be open to change!

QUICK-FIRE QUESTIONS:

Who’s the bigger perfectionist?

Michael.

Who’s the chattiest?

Gary.

Who takes longer to get ready for a night out?

Michael.

Describe your partnership in three words…

Gary: Funny, loving, trusting.

Michael: Strong, unbreakable, happy.

Are there any other hairdressing partnerships you admire?

Michael: We’ve always been massive fans of Jason and India Miller as a duo, and we’ve become such great friends with them. We love Sally and Jamie Brooks too, and Alan and Linda Stewart – they’ve got an amazing business and an incredible team.

Gary: My heroes when I first started hairdressing were Irvine and Rita Rusk.

If you two weren’t in the hair industry, what’s another job you could imagine doing together?

Maybe running a little boutique hotel or bed and breakfast in Spain. Or, what would be a great concept would be a weekend retreat for people who live in flats and can’t have dogs. They would get to come and live in our house and look after the dogs for the weekend!

SUSTAINABLE memo

How Can You Profit by Going Green?

This month, we spoke to three Green Libertines from the Green Salon Collective to find out how sustainability practices can also boost your business.

“Since sharing my journey towards sustainability, I have hugely increased my client list. Promoting my eco tips and solutions not only brings in new clients, but new clients that actually align with my values. Because of this, I have been able to increase my profitability whilst still keeping to my sustainability mission.” - Hayley Penny (@hayleypennyhairstylist)

“At En Route, we’ve been running a sustainable salon for well over five years, and going green has definitely helped improve the salon profits. Winning awards for sustainable practices has attracted new clients who have purposely sought us out because of our environmental ethos.” - Melenie Tudor (@enroutehair)

“Not only have our green practises helped us attract new clients who prioritise sustainability, but it has also allowed us to demonstrate our commitment to environmental responsibility through our £1 green tax. This fee not only funds the collection box that enables us to recycle 90% of our salon waste, but it also brings in a profit whilst setting us apart as a truly eco-conscious business.” - Chris Grimley (@fusionhairco)

Ask the Eco Warrior: Joe Hill

In an exclusive interview, we sat down with Aveda’s International Technical Capability Manager, Joe Hill, to uncover the sustainability secrets behind the B-Corp certified brand.

Hi Joe, how would you describe Aveda’s sustainability mission, and how does that translate into the development of your colour products?

Joe: So, Aveda was very much one of the first brands to really think about sustainability within hair colour. It’s important to bear in mind that formulating sustainable hair colour is really difficult,

Great Lengths X Blue Tit

As a fellow B-Corp, Blue Tit has joined forces with Great Lengths, whose ethical sourcing ensures hair is traceable and collected responsibly. With customisable options in length, volume and colour, its new extension

and everything needs to be meticulously researched. This means that everything from research and development to sourcing ingredients and product testing need to always be conducted in an ecoconscious manner. With our manufacturing, for example, the plant where we make our products only uses recyclable solar energy and wind energy.

What are some of the biggest technical challenges when creating high-performing hair colour that’s also eco-conscious?

Joe: Great question! Aveda colour uses 96% naturally derived ingredients, which is a huge thing for us. Every single ingredient comes from a responsible source that can be precisely tracked. The initial caveat we found with this, however, was that it can be very difficult to get a natural product to perform in the same way.

services allow clients to achieve their dream look without compromising on sustainability standards. Maintaining Blue Tit’s commitment to providing beautiful hair for everyone, the new extension services are available for clients with all hair types and textures, meeting the needs of its growing clientele while honouring individuality and self-expression.

Through our impressive Research and Development teams though, we were able to tackle this problem through making plant-derived ingredients that actually mimic man-made, synthetic ingredients. When you look into the nitty gritty science, it’s literally incredible what they’ve managed to create!

How do you educate hairdressers around sustainability and more eco-friendly ways of working?

Joe: First of all, I think each new generation of hairdressers is more educated on sustainability practices than the last. We find that it’s actually the longer-standing, older salons that potentially struggle more with getting to grips with an eco-conscious mindset. We need to make people understand that now is the time to look after the planet and now is the time to be sustainable. Mother Earth is here to be cared for and there is no planet B!

YOU CAN’T POUR FROM AN EMPTY BOWL

TOGETHER WE WILL

LOUIS BYRNE IS AN INTERNATIONAL HAIRDRESSER, SESSION ARTIST AND MINDFUL COACH. HIS RESET AND WELLBEING PLAN, ‘I CAN, I AM AND I WILL’, ENCOURAGES PEOPLE TOWARDS GROWTH, POSITIVITY AND MINDFUL LIVING. THROUGHOUT THIS SERIES, LOUIS EXPLORES WHY INNER WELLNESS IS THE INNER FOUNDATION OF HAIRDRESSING EXCELLENCE. THIS MONTH, HE EXPLAINS WHY HAIRDRESSERS NEED A DAILY RESET ROUTINE JUST AS MUCH AS CLIENTS…

As hairdressers, we show up for people – day in, day out. We make them feel beautiful, lighter, brighter and better. We hold space. We listen. We lift. We give our energy, our care, our creativity, and we love it. For most of us, hairdressing isn’t just a job; it’s who we are.

However, here’s the thing nobody really teaches us at college or on the salon floor: if you’re always pouring out, at some point, you will run dry…

“You can’t pour from an empty bowl.” It’s a saying we’ve all heard, but in our industry, it hits different. This is a job where the energy exchange is constant. Where you can be carrying your own stresses – bills, health, relationships, family stuff –and still be expected to show up with a smile and a full cup for everyone else.It’s no wonder burnout is one of the biggest unspoken issues in our trade.

The high-energy, high-output nature of hairdressing is what makes it such a beautiful, powerful craft, but it’s also why so many of us hit a wall after years of not checking in with ourselves properly. We tell our clients to take time for themselves, but how often do we actually do it? In a world where the pace is always ‘go, go, go!’, taking a minute to check in with your own head and heart can feel like a luxury. However, we need to remind ourselves this is not a luxury; it’s essential.

“Here’s the thing nobody really teaches us at college or on the salon floor: if you’re always pouring out, at some point, you will run dry…”

HOW TO SPOT WHEN YOU’RE RUNNING ON EMPTY: SIGNS IT’S TIME TO PAUSE, CHECK IN AND RECHARGE

• Snapping at people for no reason – little things wind you up way more than they should.

• Feeling knackered, even after a good sleep – like you’re dragging yourself through the day.

• Struggling to concentrate – feeling foggy, forgetful and zoning out mid-conversation.

• That heavy feeling in your chest – a tight knot of stress you can’t shake off.

• Dreading going into work – even though you love what you do, it starts feeling like a mountain to climb.

• No time or energy for the things you normally enjoy – everything feels like hard work, even outside the salon.

• Headaches, tight shoulders, aches and pains – your body carrying the tension for you.

• Feeling tearful or emotional out of nowhere – or, on the flip side, feeling numb, like you don’t care either way.

• Running on caffeine, sugar and fumes just to keep going.

• The voice in your head getting nasty – telling you you’re not good enough, not doing enough or not coping.

is your body and your brain waving a red flag. It’s not weakness; it’s wisdom. It’s your cue to pause, reset and refill your bowl before you burn out.

When we check in with ourselves regularly –even just for five minutes – we’re not just protecting our mental health, but we’re improving the way we show up for our clients, our colleagues and our craft. We’re building resilience, not just pushing through until we break.

Remember these three things:

1. You deserve the same care you give so freely to others.

2. Your wellbeing is just as important as your work. 3. You can’t pour from an empty bowl, but you can refill it.

It’s time to take control for yourself – not just for your clients, not just for the business, but for you. You’re worth that.

Burnout

HOW TO KEEP IT REAL ON SOCIAL MEDIA

UNDER THE INFLUENCE

IN AN INDUSTRY INCREASINGLY POWERED BY THE SHARING OF ONLINE CONTENT AND ATTRACTING CLIENTS THROUGH SOCIAL MEDIA, WHAT DOES IT REALLY MEAN TO BE A HAIRDRESSING INFLUENCER? CAN THIS DIGITAL WORLD REALLY SERVE TO BOOST YOUR BUSINESS? CONTINUING OUR NEW SERIES, JAYMZ RIGBY-MARSTERS, OWNER OF THE WATT IN DOWNHAM MARKET, EXPLAINS HOW TO STAY TRUE TO YOURSELF WHILST

Let’s face it – if you’re a hairdresser, social media isn’t optional; it’s essential. When I first started sharing my work on Instagram and Facebook back in 2013, there were hardly any stylists on Instagram, especially those working in colour. So, I figured, why not? I started posting raw, unfiltered creative colour. Sometimes they were a bit too rough around the edges, looking back, but it was real! No frills, just honest work. It was that authenticity that really hit different, mainly because no one else was really doing it.

Fast forward to now and social media is packed with polished posts and everyone’s out there chasing the ‘winning formula’ like it’s a rare Pokémon. Here’s my take though –there is no magic trick (no matter how hard you hunt for a shiny Charizard!), you just have to keep it real.

When you’re building your presence online, it can be easy to get caught up in the pressure of likes, views and engagement. Trust me, I’ve been there. My secret? I just post my real clients – not models, not content creators, just the people who actually sit in my chair.

The way I stay creative is by listening to their ideas, that’s what sparks something new. I’m not chasing likes or a digital number that means nothing in the real world; I’m here to educate, inspire and – most importantly – connect with clients, both existing and future.

Every now and then, sure, we’ll shoot something for content, but 99% of the time, the people you see on my grid are walking around with that hair. Social media should be a celebration of your clients, including their personalities, their choices and their trust in you.

Let’s be real, loads of people say they want a ‘social presence’, but what does that even mean? Is it for brand deals? For clients? For ego? If you don’t know why you’re posting, you’re already a bit lost. Figure that out first. The rest will follow.

One of the biggest mistakes I see stylists and salons making is copying what everyone else is doing. One stylist posts a consultation reel, and suddenly it’s everywhere. It gets boring, fast.

“Post because you want to share your work, not because you need validation. Focus on creating connections, not just collecting followers.

And what’s even worse than that? Posting content that doesn’t reflect what’s happening in your salon. If you’re sharing vibrant, wild colours, but your salon is all about natural blondes, there’s a disconnect. The key is consistency. Your online presence should align with what you’re really doing in your salon. Don’t be tempted to live two separate lives – one for social and one in the salon – you’ve got to bring them together. If someone finds you on Insta and then walks into your salon, the connection should feel seamless.

Here are my five top tips for creating an authentic brand on social media:

Be Real:

It sounds simple, but don’t put on a show. Post what feels true to you, not what you think people want to see.

Don’t Obsess Over the Numbers: Post because you want to share your work, not because you need validation. Focus on creating connections, not just collecting followers.

Follow Trends, but Don’t Copy: Trends are fun, but always put your own twist on them. Don’t just hop on the bandwagon, make it your own.

Get Your Face Out There:

People buy into you, not just your haircuts. Show up, be yourself and let people get to know the person behind the chair.

Post for Your Future Clients:

Remember, you’re posting for people who could sit in your chair, not other stylists. Make content that speaks to the clients you want to attract.

Social media has changed the game for hairdressers. It’s not about likes or going viral; it’s about connecting with your audience. Stay true to your brand and focus on your clients, and the rest will follow. Don’t chase numbers; just do what you love, and everything else will fall into place.

GET A HEAD IN...

Marketing

CHECK OUT OUR EXCLUSIVE ‘TIPS FROM THE TOP’, AS WE SPEAK TO LEADING BRAND DIRECTORS ACROSS THE INDUSTRY – IN EVERYTHING FROM MARKETING AND SALES TO CUSTOMER SERVICE AND HR. IN THIS SERIES, WE FIND OUT HOW THEIR SPECIALISED KNOWLEDGE AND EXPERIENCE CAN BE APPLIED TO YOUR SALON BUSINESS.

This month, Annamarie Freeman, Head of Marketing UK and Ireland for Schwarzkopf Professional uses her background and experience to explain exactly how to market your salon business.

I know that for many salon owners, marketing can feel like one more thing on an already-packed to-do list, but it doesn’t have to be overwhelming. At its heart, good marketing is simply about telling your story, connecting with your community and creating a memorable experience. So, whether you’re just starting out or looking to fine-tune your approach, here are seven practical tips to help you show up confidently and consistently in your marketing.

1

Know Your Brand and Live It

4

Retail Starts With Confidence, Not Sales Tactics

Salon retail has changed. Today’s clients are savvy, but they will respond to genuine, knowledgeable advice. Make sure your team feels confident recommending products that support the client’s hair goals, not just what’s on promotion. Always lead with the benefits, not the features: “This will help your colour last longer” beats “It’s sulphate-free” every time.

5 Your Team Is Your Best Marketing Asset

Your brand isn’t just your logo or your salon name; it’s the feeling people get when they walk through the door or scroll your Instagram. A strong salon brand should reflect your values, your team’s personality and the experience you offer. Start by asking yourself: What makes us different? What do we want to be known for? Then make sure that message runs through everything – from your pricing and social posts to your decor and client consultations.

2 Consistency Is Everything

One of the biggest challenges I see is inconsistency, especially on social media. It’s better to post twice a week with a clear message than to post every day with no direction. Use a content calendar to plan ahead, and don’t be afraid to repeat key messages.

3 Think Local and Act Like a Neighbour

Even in the age of social media, your best clients are often just around the corner. Local marketing should still play a key role in your strategy. Partner with nearby businesses, sponsor school and charity events or host a community evening in the salon. Small acts of visibility in your area can drive big loyalty.

“Local marketing should still play a key role in your Partnerstrategy.with nearby businesses, schoolsponsorand charity events or host a eveningcommunity in the salon. Small acts of visibility in your area can drive big loyalty.”

When your team feels valued, supported and clear on the vision, that enthusiasm spreads. Get them involved in your marketing, whether that’s creating tutorials, sharing content or helping promote in-salon events. People connect with people, and your stylists are often the reason clients keep coming back.

6

Make It Easy for Loyal Clients

It’s more cost-effective to keep a client than to gain a new one. So, think about how you reward loyalty. Whether it’s a simple rebooking discount, a VIP client night or a refer-a-friend scheme, loyalty marketing helps you build a steady, sustainable business. Also, don’t underestimate the power of a well-timed follow-up message, especially after a colour appointment. It shows you care, and it keeps you front of mind.

7

Keep Learning and Stay Curious

Marketing trends change quickly – what worked two years ago might not work now and that’s okay! The most successful salon owners I meet are the ones who stay curious. Whether it’s attending business events, following marketing podcasts or joining professional groups, make sure you make time to keep learning. As a brand, Schwarzkopf Professional is passionate about supporting salon owners with the education, inspiration and tools they need to thrive, and I believe that mindset is key to long-term success.

BUILDING STYLISTS AND COLUMNS FOR GROWTH

SALON STRONG IN TOUGH TIMES

DEBBIE DIGBY IS THE CEO OF PASSION4HAIR AND THE FOUNDER OF THE FEATHERS SALON GROUP. ALSO SERVING AS A BOARD DIRECTOR FOR THE NHBF AND COMMITTEE MEMBER OF THE HAIRDRESSING COUNCIL, HER JOURNEY IS MARKED BY HER DEDICATION TO ELEVATING INDUSTRY STANDARDS. IN THIS SERIES, DEBBIE UNCOVERS THE TRIED-AND-TESTED STRATEGIES FOR SALON SUCCESS.

Abbie Jackson opened The Strand Hair Salon in Hull in 2023. With 20 years of experience, including managing a salon for TONI&GUY and previous salon ownership, Abbie launched her new salon with a robust growth plan. Drawing on her experience and focusing on building her team, Abbie has grown the business to include six busy stylists in just two years. Here’s how she did it…

“I have learnt that a one-dimensional approach to building and growing a stylist is no longer enough. As an employer, I have to be a great mentor in order to lead successfully,” Abbie explains. “Because each team member is unique and at different points in their career and life, I have found that they need to be supported, coached and mentored accordingly; there is no ‘one size fits all’.”

Abbie understands that the requirements of a business owner have changed over the last few years. She has kept up to date with these changes and adapted as an employer. She attends at least one training session, whether online or in person, each month to keep her ‘tyres pumped up,’ and has recently completed the ‘Help to Grow’ management course at Hull University.

“What worked in the 2010s no longer works. I have surrounded myself with others who are more successful and mature in their business than I am. My Passion4hair peer group inspires me hugely – we regularly meet at the Passion4hair Academy in Milton Keynes for business training, where I gain new ideas and insights. Sharing with like-minded people helps me to understand that the challenges I face are universal; I’m not alone.”

Abbie keeps the team focused on progress, celebrating wins and discussing areas for improvement. She uses a colour-coded scorecard, allowing the team to identify which areas need more improvement. Weekly check-ins with all her stylists, either via voice note or in person, ensure that issues are not left unaddressed, and a monthly one-to-one provides guidance to stay on track. Abbie believes the team want to improve and do well, “I don’t think someone comes to work to do a poor job. Sometimes they just need a nudge.”

“As a creative, business training was not necessarily something that I had a great handle on, but investing in myself has helped hugely. I get up, show up and do the best I can,” Abbie concludes. “I have

TOP TIP!

“I’ve had to develop a thick skin after seeing stylists I’ve helped nurture move on, sometimes even taking the client base we worked hard to build together,” Abbie continues. Despite this issue, however, she remains focused on creating a culture where people believe in the salon’s mission, vision and values. Her focus now is on retaining the team for longer. “If I am investing in them, I want them to stay with me as long as possible,” she says.

A ‘Beat the Week’ chart on display in the salon is a great way to showcase each stylist’s best performance. Those who surpass their personal best each week can receive a reward.

Abbie’s Top Takeaways:

✔ Every team member is unique.

✔ Surround yourself with successful, inspiring people.

✔ Always be adapting, both yourself and your business.

✔ Build a culture your team can believe in.

✔ Always focus on progress.

We’re All in This Together!

It can be easy to get bogged down in the economic doom and gloom we’ve all been facing recently. So, this month, we want to remind you just how uplifting, inspiring and heartwarming our industry really is. The special power that lies in the relationship between hairdresser and loyal client should never be forgotten, and here are some reasons why...

Emma Dixon, Denman Creative

“This is a picture of my client Marie celebrating the end of her chemotherapy with a new haircut and colour. I’ve been doing Marie’s hair for years and, before she received her diagnosis, we had been playing around with various tinted conditioners to try out colours she had always wanted but never felt brave enough to have permanently.

Ahead of Marie’s six months of breast cancer treatment, I was able to offer a ‘caring cut’ with advice and support to help guide her through the upcoming hair loss journey. This was only possible through the training, knowledge and experience I gained from taking a course and volunteering with the charity Cancer Hair Care.

Our appointments paused during the six months of her treatment for breast cancer, but I still checked in and updated

Tell us about one of your favourite clients... what makes them special?

Thankfully, the day came when Marie completed her treatment and her hair began to grow back. When it was time to colour her hair, we had already shared so many inspo pictures and ideas – every step of that appointment was so exciting and fun!

Marie’s reaction to her new cut and colour was an unforgettable moment! She immediately came to life, grew in confidence and even strutted the length of the salon catwalk style to show off her new look!

It’s a privilege to have a job that is so empowering, emotive and impactful to us and to those who join us in our chairs. The moments that move us, make us!”

Chris Grimley, Owner of Fusion Hair Co.

“This is Muriel. She’s been sitting in my chair for nearly 20 years, and she celebrated her 100th birthday in March. She swears she’s only 92, but she was happy to let her family throw the big party anyway! Working with clients like Muriel is a reminder that hairdressing is about so much more than cuts and colour; it’s about the relationships we build over time, the trust and the moments we share together.”

“Salon Couture has been running for eight years. We really appreciate the clients that have been with us from the start, following our journey and contributing to our success. One of these wonderful clients is Mandy. Not only have we changed the length and colour of her hair multiple times over the last eight years, but we have also trialled new approaches like grey blending.

Beyond her monthly hair appointments, we were pleased to support Mandy on two key events – her 50th birthday celebrations and her brother’s wedding. Not only has Mandy been a great client over the years, we have got to know her family and friends, some of which are also now our clients too.”

Catherine Walker, Salon Couture

Brian ‘Leo’ McCallum, Owner of ROAR Hair & Beauty

“This is Fiona. She travels all the way from Fife to Glasgow to get her hair done, and she’s been a loyal client of mine for years. As well as a regular in the salon, she also comes to support me when I perform in my drag show, and she never arrives without a box of homemade treats (she is the Mary Berry of the East Coast!). Every visit is full of laughter, stories and a reminder of how special the bond between stylist and client can be. It’s relationships like this that make the job truly rewarding.”

“Corinne has been a devoted Sassoon client for over 40 years. Her career has taken her around the world, and wherever she’s been, she’s always been able to rely on Sassoon to maintain her signature style. I’ve had the pleasure of cutting her hair for over 15 of those years and, during that time, we’ve not only built a strong professional relationship, but a genuine friendship too. She’s been with me on my journey, both personally and professionally.

Corinne’s timeless style was featured in a Sassoon collection, and her image proudly appears in the front window of House of Sassoon in London – something we are both incredibly proud of. The bond between client and hairdresser goes far beyond technique; it shapes how we look, feel, and express ourselves every day.”

“As hairdressers, we’re lucky to build some incredible relationships with our clients, and for me, that’s definitely true of my ‘Friday Ladies’. Some of them have been with me for over 25 years! Right from my early days as a junior, they have followed me everywhere, and I still look forward to seeing them every week.

During lockdown, when the salon was closed, I kept our Friday routine going with phone calls. We’d still check in, have a laugh and talk about hair, life, everything. It was a lifeline for us all. One of my regulars, Julie, always had her appointment at 12.30pm, like clockwork. She once said she still gets excited for her weekly ‘transformation’, even after all these years, and honestly, that means the world to me.

Helen Stilwell, Salon Manager of KH Hair Arnold

“One of my absolute favourite clients is Jane, though to me, she’ll always be Janey. She is the most beautiful person inside

and out, radiating kindness, warmth and a sense of humour that lights up the salon.

Our conversations go beyond the usual catch-up about the week. Jane is someone I can turn to with anything – she listens, she gives advice and she just knows when I’m not feeling my best. Always putting my wellbeing first, she’s even insisted I take a break or go home when I’m not myself. There have actually been times when she’s said, “Leave it this week, someone else can look after me,” just to make sure I take care of myself.

We’ve shared sad times and funny times (mostly funny!), and with Jane, I can always be my true self. Every Friday afternoon, she walks in with her big heart and even bigger energy, and suddenly, the whole salon feels brighter. It’s not just me who adores her; every stylist here loves her just as much.

And, of course, no appointment is complete without our ritual of a hug when she arrives and another when she leaves! Jane isn’t just a client, she’s a friend, a confidante and truly one of a kind.”

They’re not just clients; they’re part of the furniture, part of the family. It’s not just about the hair (though of course we always make sure they look fabulous!), it’s the chats, the support, the shared stories over the years. I’ve seen them through weddings, losses and grandchildren being born, and they’ve been there for me through every stage of my career.

One of my ‘Friday Ladies’, Pauline, has been with me since I was just starting out. She came every week, even during chemotherapy, and I looked after her wigs just like I’d do her natural hair. She once told me that keeping that Friday routine gave her a sense of normality through the hardest time of her life, and that’s something I’ll never forget. It reminds me just how powerful our role can be, far beyond what happens in the mirror.

As long as they want their hair done, I’ll be there, scissors in hand and ready for the Friday gossip. They’ve supported me throughout my journey, and I feel incredibly lucky to have built something that’s not just a salon, but a true community.”

Tim Scott-Wright, Owner of The Hair Surgery

Geri Padalino, General Manager of House of Sassoon

“I first met Sally nearly 20 years ago. I still remember her sitting in my chair for the first time – no nonsense, straight-talking and with that unmistakable air of being the one who holds everything together. What started as a routine appointment quickly became something much more meaningful over time.

Over the years, she’s shared her life with me – the highs, the lows and all the in-between moments. I’ve heard about her nephews growing from babies into young adults, shared in the heartbreak of losing loved ones and family pets, and listened as she’s navigated the challenges of her demanding role in the NHS, where she leads surgical and theatre teams. She’s taken on responsibilities far beyond the scope of her job, becoming a guardian figure for her brother’s children after they were placed in care. She’s carried that weight with incredible resilience and quiet grace, though she’d never describe herself that way.

Beneath Sally’s no-nonsense exterior

“Honestly, I’ve got so many amazing clients. I feel genuinely so lucky to have built such great relationships with them all. One of my absolute favourites though is Jan! I’ve been doing her hair for just over 10 years now and we’ve shared so many laughs over the years. She’s one of those clients I can fully be myself with – no filter, just pure giggles from start to finish. Since she moved out of the local area, I now pick her up every six weeks on my way to the salon. It’s become a proper tradition and it means we get extra time to catch up (and laugh even more!). Honestly, every appointment with her feels more like hanging out with a mate than being at work.”

is someone deeply caring, fiercely loyal and always putting others before herself. There’s something really special about being someone’s constant – that safe space to share, to offload and to just be. That’s the real beauty of long-term client relationships; they become woven into the story of your life.”

“Meet Molly: Molly has been a client of mine since I fully qualified five years ago. She is a trained dancer and travels a lot with work on cruise ships, but she never lets anyone touch her beautiful blonde hair until she gets back in my chair (sometimes she’s away for nine months at a time!). Molly’s loyalty never goes unnoticed, and I love sending her away with gifted travel haircare packs to ensure she can keep her hair in great condition on her travels.”

They’re not just clients; they’re part of the furniture, part of the family. It’s not just about the hair (though of course we always make sure they look fabulous!), it’s the chats, the support, the shared stories over the years.

Tim Scott-Wright, Owner of The Hair Surgery

“When I was asked about my favourite client and what makes them so special, so many different people came to mind, but as I thought a little deeper, one person really stood out –Sammy. I started doing Sammy’s hair near the end of my apprenticeship and I’ve been doing it ever since – almost 25 years now!

It doesn’t matter what kind of day I’m having, whenever I see their name in the appointment book, I feel an instant lift in my mood. There’s something about their energy that always brightens my day.

Over the years, I’ve come to feel like part of their family. It’s not just a business relationship; it’s something more. I’ve been invited to all the major life events; it feels like I’ve watched their family grow through the years. Knowing that I’m more than just their hairdresser and that I’m involved in their life in a meaningful way, makes

the relationship so much more rewarding. It’s those connections that remind me of why I love my job. It’s about so much more than just the hair; it’s about building relationships and being a small part of people’s lives over time.”

Victoria Clancey, Master Stylist at The Hair Movement Salon

Justin Mackland, Freelance Hair Stylist

Safy Burton, Owner of Safy B’s Hair Salon

Paul Paterson, Salon Partner, Medusa

Tell us about one of your favourite clients... what makes them special?

“As a stylist, there’s something incredibly special about building a genuine connection with a client. It’s not just about the hair; it’s about seeing them leave the chair feeling more confident and taking that energy into their everyday life. My client Anne has always been open to new styles and products, which is why I knew she’d be up for trying GLOWWA. Watching and I’m really happy to see how it’s made a

Holly Fairley, Owner of Rio Hair

“Rachel, my client of 15 years, is actually now a really good friend. It all started as a client relationship, but quickly became so much more. We’ve spent years trauma dumping on each other and bonding over tears! I’ve been there through some of the toughest moments in her life –losing a parent, supporting another parent through chemo, IVF, having babies –you name it, I’ve done her hair through it all! We see each other more regularly than most friends, and that’s how this amazing friendship grew. We’ve shared so many life moments together, and that’s what makes the bond so special. Rachel isn’t just a client, she’s like part of my circle, and I just love having her in my life!”

“When I was asked to choose a favourite client, it was so hard to narrow it down to just one. Janet Horsfield just takes the crown though!

Not only have I been doing her hair for 15 years, but I began working for her make-up team after I graduated as a colour specialist. I worked on building character looks with her for Sheridan

Smith, Toni Collette and Zawe Ashton. I then started experimenting with grey blending techniques on Janet and she has been a pivotal part of my career and education.

She shows up for me whenever I need a model, once travelling to Leeds after a gruelling night shift on set. She also recently helped me create menopause awareness with Cloud Nine x GenM for a reel on Instagram which attracted huge engagement.

She was also one of the first people I told when my dad died. I was supposed to be working on a set with her the morning I got called into the hospital, and the support she gave me after this, I will never forget.

She even got me to play a walk-on part in the series Kidnapped (blink and you’ll miss me working hard on the salon floor!).

Whether we are talking about our favourite crisps, past failed relationship choices or laughing at our quirks, I will forever be grateful for everything Janet has brought to my life.”

“I have so many favourite clients for all different reasons, but I have to give it to Helen Bunch, who has been a client of mine for around five years. Helen is very special – she’s a social media influencer who sits in my chair every four weeks to have her hair colour done, and oh my god do we laugh! Because her job is social media, we take so much content throughout the whole appointment, and usually at least half of it is just us laughing!

Even though she’s renowned for her pearly ash-white bob, she’s always up

Jack Mead, GLOWWA Ambassador

Brooke Evans, Owner of The Grid Collective

Nancy Stripe, Owner of Stripe Colour Studio

IT’S NOT AI. IT’S WELLA PROFESSIONALS

SURREAL OR REAL?

With social media platforms flooded with AI images flaunting ‘ultra perfect’ colour and styles, clients often interpret these images as reality, therefore tasking you, their hairdresser, with impossible creations.

This quest for digital perfection is setting unrealistic hair goals, putting pressure on you to deliver unachievable results.

WELLA PROFESSIONALS IS HERE TO HELP…

Let Wella Professionals help you manage these unrealistic expectations by showing you how to understand the anatomy of an AI image and how to spot the differences between a real image and a computer-generated one.

Knowledge is power, and impressing your clients in consultation and managing their expectations will only elevate you as their go-to hairdresser.

Wella Professionals seasonal SURREAL COLOUR trend focuses on digital duality and the integration of digital influences within hairdressing. The new Surreal Colour service educates you on how to use specialised colour placement and styling techniques to create flawless colour results for your clients. Wella Professionals has introduced some great new shades to help you achieve your Surreal Colour creations, as well as top tips on working with existing shades you may already have.

Wow your clients with this new AI-inspired seasonal capsule collection and service created by Wella Professionals. You will be able to deliver strategic placement, as well as lifts and shadows using the existing shades. Plus, there’s some exciting new additions across Koleston Perfect, Color Touch and Shinefinity. There’s everything you need to give your clients a seasonal colour refresh whilst positioning yourself as an authority in colour.

With clients increasingly bringing in AI-generated hair inspiration, how do you navigate these requests with realistic, high-performing results?

“AI hair can look stunning,but it’s often not realistic when it comes to real-life texture,tone or maintenance. I use the inspiration as a starting point and translate it into something bespoke using Wella Professionals colour. I usually start with BlondorPlex for clean blonding that keeps the hair strong and healthy,then layer in Illumina or Shinefinity to recreate that AI shine and light reflection. I also think it’s really important to have open,honest conversations with our clients,I always point out where an image might have been enhanced or filtered. It helps clients understand what’s achievable and from there,we create something even more beautiful,made just for them.Healthy,highperforming colour that still gives them that dreamy,surreal vibe.”

Nikki Clifford

ARE YOUR CLIENTS SHOWING YOU INSPIRATION IMAGES THAT LOOK TOO GOOD TO BE TRUE?

Let Wella Professionals empower you to use AI to your advantage by showing you exactly how to decode the anatomy of an AI image.

HOW CAN YOU SPOT AN AI IMAGE?

As AI images become more sophisticated and no longer look like avatars, it can be tricky to distinguish between digital and reality – so, here are a few things to look out for:

LIGHTING

Unnatural lighting that hits very unevenly across the hair and face.

DEFINITION

The skin appears ‘ultra smooth’ and the hair can lack definition from strand to strand.

PERFECT IMPERFECTION

Hair that looks textured and fluffy but still maintains a high shine finish.

CREATED BY AI CREATED BY PROFESSIONALS

IDENTIFYING AI HAIR COLOUR.

Remember...

AI creates images based on real-life images – think of it as picking up the best bits from multiple images:

1 2 3

CREATED BY AI

HOW TO GET THE AI LOOK

AI COLOUR

1.Use a mixture of natural and precision lightening techniques to create surreal lighting effects.

2.Use multiple shades to create shine lines.

3.Choose a light reflective colour brand like Shinefinity.

CREATED BY PROFESSIONALS

AI STYLING

1.Prepare the hair with a smoothing care regime.

2.Use a natural bristle brush to encourage shine.

3.Layer your products throughout the styling process.

4.Finish by moulding the hair with your hands and perfecting the edge with a small brush.

GET THE COVERLOOK...

IT’S ALL IN THE PLACEMENT

The new Surreal Colour ‘What’s Hot’ technique allows you to create the perfect colour, care and styling in reality for your clients.

1. SURREAL

From precision to diffused.

2. SURREAL SHADOW

MINIMAL SHADOWING MAXIMUM SHADOWING

Without shadowing, the hair can look one dimensional and lack volume.

3. SURREAL GLAZE+TONE

Layering with Shinefinity provides silky shine and iridescent results, while Color Touch offers a more intense layer.

With added shadowing, the lighter areas stand out, framing the face.

2. Diffused lightening

What are your go-to quick colour techniques? And how would you use these to bring the Surreal trend to life? “ One of my favourite express techniques is using Shinefinity for a tonal refresh.It’s perfect for melting surreal inspired pastels or soft pearlescent tones onto pre-lightened hair. In the salon,we offer a Glass Hair Blowdry service using Shinefinity and it’s honestly one of our most popular upsells. Clients love how their hair looks and feels,super shiny,toned and healthy in under an hour.It’s a great way to enhance their existing blonde with a surreal touch,whether it’s a soft pink blush,a pearly glaze or a cool smoky melt.

These techniques work perfectly for clients in between full colour services and are a great introduction to the Surreal trend without a full transformation.

Nikki Clifford

1. Precision lightening with small sections and foil around facial features.

in background areas.

09/39 09/61 09/36 00/56 08/8 00/89

What are your top tips, techniques and shades to achieve the Surreal Blonde and Surreal Pastel looks?

“Surreal Blonde is all about softness,dimension and that luminous,highend finish.I always start by lifting cleanly with BlondorPlex,then tone with Illumina 10/69,10/36,to give that pearlescent,diffused glow.

For pastel work,I like to keep it soft and luxe.I’ll sometimes use Shinefinity to layer in lilac or blush tones –09/65 is a favourite alongside the boosters 00/89 or 00/56 or create a custom mix using Clear to create more of a pastel finish.The key is working on a super clean base and keeping the tone wearable,so it still feels elevated,playful and expensive.” Nikki Clifford

7/39 06/6 00/00 00/89 07/0 07/97 09/39 07/39

SO,

ON YOUR NEXT VISIT

TO THE WHOLESALERS OR WHEN YOU CLICK ON THE WELLASTORE...

WHAT SHOULD YOU BE LOOKING OUT FOR?

What are the core shades that you could use to bring to life any trend?

“ There are a few shades I always find myself coming back to especially when I want to add softness,depth or a luxe reflect.6/97 and 7/89 (from Color Touch) are great for smoky root melts or adding lowlights that break up a blonde beautifully.

For blonde toning,I’m a big fan of 9/97 and 10/6 they give that high shine,pearly finish that just elevates a blonde instantly.I’ll choose between Illumina, Color Touch, or Koleston Perfect depending on the canvas and what I’m trying to achieve.

These shades are so versatile and work across everything from soft lived-in blondes to Platinum,perfect for adapting to any trend while still keeping the colour feeling premium and wearable.”

Nikki Clifford

NEW LIMITED EDITION SHADES

WHAT SHOULD YOU BUY?

BLONDORPLEX

Most of the looks start with a lightening application. BlondorPlex provides up to 9 levels of lift with 97% less breakage.*

KOLESTON PERFECT

Ideal for when coverage is needed with NEW LIMITED EDITION SHADES.

COLOR TOUCH

Rich Demi Permanent colour with up to 70% grey blending and TRY THE NEW LIMITED EDITION SURREAL SHADES.

SHINEFINITY

Sheer Demi Permanent colour with ZERO lift and ZERO damage with NEW LIMITED EDITION SHADES

GET THE SUMMER LOOK

FABULOUS HAIR NEEDS JUST THE RIGHT CARE, AND WELLA PROFESSIONALS HAS THE PERFECT FINISHERS FOR YOUR FLAWLESS COLOUR CREATIONS:

Ultimate Repair is the most luxurious line to repair the hair inside and out. AHA rebuilds bonds inside and Omega-9 replenishes the hair outside.

Ultimate Smooth is the most luxurious line for smoother, shinier hair with less frizz. It deeply nourishes the hair inside and out, leaving it visibly smoother and shinier.

What are the benefits to your client of using professional ranges such as Wella Professionals Ultimate for home care?

“When you’ve invested in colour,home care really matters.I always recommend Wella Ultimate Repair or Ultimate Smooth depending on the hair type.Both are brilliant for maintaining the condition of lightened hair locking in shine,protecting the tone and helping that fresh from the salon feel last longer.It’s about keeping the hair healthy so the colour looks its best between appointments.”

Nikki Clifford

AI STYLING MUST HAVES

Ultimate Repair Miracle Hair Rescue repairs hair damage in 90 seconds, making it a must have pre-styling treatment.

Ultimate Smooth Miracle Oil Serum provides both UV & heat protection and is perfect for a smooth, glass hair finish.

Nikki Clifford is a Wella Guest Artist,salon owner and luxury blonding specialist known for her high-gloss finishes and trend-led colour work. Based at her award-winning salon,NJUK Hair & Beauty,Nikki is also an educator passionate about mentoring the next generation of hairdressers.

POSTCARD FROM MARRAKESH by

HAIR: HOOKER & YOUNG STYLING: Clare Frith MODELS: Deeann Shotton & Nina Stoddart

PHOTOGRAPHY: Michael Young PRODUCTS: Schwarzkopf Professional SHOOT LOCATION: @shambhala.marrakech (Instagram)

HOOKER & YOUNG

“Postcard From Marrakesh celebrates 30 years of HOOKER & YOUNG. Set in the beautiful city of Marrakesh, the images reflect our love for hairdressing and the journey we’ve shared. This shoot is a tribute to the amazing team behind us and the brand we’re so proud of.

Marrakesh - a city of vibrant contrasts and timeless allure. Where golden light dances through the arches of ancient streets and the scent of jasmine warms the air. The enchanting hum of the medina transports you deep into magical history, where every corner whispers stories of oldworld glamour. Hand-woven rugs and weathered terracotta walls create a dreamlike backdrop, elevating every shot into something unforgettable.

A love letter to light, colour and quiet elegance.”

“Postcard From Marrakesh is a special anniversary shoot celebrating 30 incredible years of HOOKER & YOUNG. Shot in the stunning surroundings of Marrakesh, the collection reflects our passion for hairdressing and the pride we have in the brand we’ve built together. It’s a celebration of creativity, teamwork and the people who make it all possible.

A huge thank you to Clare Frith for the incredible fashion direction, and to Sophie Lenton and Georgina Bradshaw for being such an important part of this amazing project. And a very special thank you to our brand partners, Schwarzkopf Professional, for their continued support and belief in everything we do.

And finally, to our two incredible models, Deeann and Nina, who brought our story and vision to life with such beauty and spirit — we love you girls.”

Anachronism

Fergal Doyle

“Anachronism is inspired by the whimsical and timeless aesthetic of Wes Anderson’s style. The looks feature striking contrasts: sleek, futuristic platinum-blonde bobs alongside 80s-inspired voluminous pink hair, and textured surfer mullets meeting ethereal, curly styles. Each hairstyle embodies a unique blend of vintage and modern, reflecting the eclectic and narrative-rich world of Anderson’s films. With backgrounds alternating between rich forest green and vibrant carnation pink, the visual narrative is dynamic and captivating.”

HAIR: Fergal Doyle MAKE-UP: Maddie Austin STYLING: Anna Latham PHOTOGRAPHY: Jack Eames

BECOME BLOW-DRY ROYALTY

Elevate your styling services with the new Hairarchy Blow Dry Spray from Remi Cachet.

Introducing Remi Cachet’s new Hairarchy Blow Dry Spray, a multipurpose, high-performance and extra-strength styling product. Complete with an innovative formula and advanced ingredients, the styling spray works by blocking out environmental moisture for frizz-free results every time.

Both a kit bag and salon essential, the lightweight mist deeply conditions and nourishes the hair, resulting in smoother, shinier strands. Specifically designed with Remi Cachet's human hair extensions in mind, Hairarchy Blow Dry Spray use on, and will help extend the longevity of, all hair extensions whilst also nurturing the natural hair.

To use, spray liberally over damp, sectioned hair, before blow-drying with tension to reveal smooth, shiny results.

“This product has been a long time in the making, and I’m so excited it has finally launched! People have been blown away by how well it performs – it eliminates frizz, protects from humidity and leaves the hair with a polished gloss every time. It’s the perfect product for stylists to elevate their blow-dry game, prepare clients’ hair for daily wear and extend their retail offering.”

WHY YOU’LL L❤VE IT:

Extends the life of your blow-dry, providing results that last for up to

The spray works to eliminate frizz and act as a barrier from humidity, creating sleek and shiny hair whatever the weather.

Deeply conditioning: This is due to its unique formula that hydrates and nourishes the hair, improving its texture for soft and easy-to-style

The product also defends the hair against damage from the high temperatures

Victoria Lynch, Remi Cachet Founder

SPACE AGE

HOW TO STAY INSPIRED AS AN INDEPENDENT STYLIST

WHEN JACK AND ROSS WILLIAMS-HIRST OPENED THEIR CO-WORKING SPACE, WILLIAMS & HIRST, IN THE HEART OF SOHO, THEIR GOAL WAS TO CREATE A SPACE THAT SUPPORTS AND CELEBRATES THIS NEW ERA OF THE INDEPENDENT HAIRDRESSER THAT WE FIND OURSELVES IN.   IN THE LAST OF THEIR SERIES FOR PRO HAIR SKILFUL SOLO STYLISTS AND BUSINESS ENTREPRENEURS. THIS MONTH, THEY DISCUSS THE POWER OF ONGOING EDUCATION.

At Williams & Hirst, we’re constantly inspired by the independent stylists we work alongside, and one thing we’ve all learnt is how important it is to keep growing. As a freelancer or self-employed stylist, your development is completely in your hands. However, whilst that freedom is amazing, it also means it’s completely up to you to keep things fresh, exciting and moving forward.

1

Don’t Fall Into a Creative Rut

When you’ve been working for yourself for a while, it’s easy to fall into a routine – especially when clients keep coming back for the same styles – but that’s exactly when it’s time to shake things up. Continuing your education not only keeps you motivated, but it also stops your work from going stale.

Learning new techniques, exploring different trends or even just brushing up on the basics helps keep your work modern and relevant. It reignites your passion and gives your clients something new to get excited about.

2

Training = More Services = More Revenue

Education isn’t just about creativity; it’s also a smart business move. Every new skill you learn can become a new service you offer – that might mean branching into extensions, mastering advanced colour correction or offering the latest hair health treatments.

Even something as simple as learning a quicker or more efficient way of doing something you already offer can make a huge difference to your day-to-day. More services means more options for your clients and more opportunities for you to grow your income.

3 Make Learning Part of Your Routine

You don’t need to sign up for a huge course every month to stay inspired. Sometimes, watching an online tutorial, attending a one-day workshop or going to an industry event is all it takes to give you a boost.

At Williams & Hirst, we often share courses and training opportunities between stylists. Being part of a co-working community means you’re surrounded by other passionate professionals who are always trying new things, and that alone can be incredibly motivating.

Freelance forum...

“Sometimes,

watching an online tutorial, attending a one-day workshop or going to an industry event is all it takes to give you a boost.”

4

Show Your Clients You’re Evolving

Clients love to know their stylist is ahead of the game. When you’ve just completed a new course or learnt a new technique, talk about it! Share it on your social media, chat about it during appointments and let clients know when something new is on the menu. It shows that you’re invested in your work and invested in giving them the best service possible.

5

Keep the Passion Alive

The best stylists are the ones who never stop learning. When you’re passionate about what you do, it shows in every cut, colour and conversation. Staying inspired through education helps you stay connected to why you started this journey in the first place.

BOSSIN’ IT

TURNING YOUR ‘DISADVANTAGE’ INTO YOUR USP

As someone who specialises in pricing, I wish I had a quid for every time a stylist told me, “I’d love to charge more, but…” and then followed it up with a reason why they have to stay cheap.

These are usually things like: “I’ve only been doing hair for a year”, “I just rent a chair, I don’t have my own salon” or “I work mobile, so people expect me to charge less.” Sound familiar? Maybe you have your own version of this sentence? If you do, I’d love for you to read on because believing these things will keep you stuck.

“I’ve only been doing hair for a year.”

OWNER OF BOSS YOUR SALON, A COACHING PLATFORM THAT SUPPORTS THE INDUSTRY THROUGH BUSINESS EDUCATION, MASTERCLASSES AND THE RENOWNED PRICING CALCULATOR, MADDI COOK SEES BUSINESS THROUGH THE EYES OF THE HAIRDRESSER. AN ALLY, CONFIDANTE, TEACHER AND FRIEND, HER APPROACHABLE MANNER AND STRAIGHT-TALKING SKILLS ARE EMPOWERING A GENERATION. SHE’S HERE TO HELP PRO HAIR READERS WITH HER EXCLUSIVE SERIES…

With the greatest of respect, your clients don’t care. I don’t walk into a salon asking how many years my stylist has been qualified. I care about how my hair looks when I walk out. The truth? Some stylists with decades of experience haven’t updated their skills since the early 2000s. (We all know a stylist who loves to remind you she’s done hair for 20 years, but is still convinced Balayage is a fad and hasn’t ever touched a bond builder!) Meanwhile, many newer stylists are investing in training, learning the latest techniques and bringing fresh creativity to the industry.

chair; you run a business. Second, having a salon doesn’tautomatically mean higher prices (some of the most expensive stylists in the world don’t own salons!). Your clients aren’t paying for square footage; they’re paying for your skill, experience and expertise. If you rent a chair, focus on what makes you different:

• 1:1 attention (no back-to-back clients and rushing between basins).

• A personalised experience (you choose your products, techniques and vibe).

• The ability to set your own hours (hello, work/life balance!).

“Do you think Chris Appleton is rocking up to Kim Kardashian’s hotel suite and charging £50 for a full colour because he’s ‘mobile’? Absolutely not.”

“I work mobile, so people expect me to charge less.”

Oh no, no, no. Let’s bin this one immediately! Think about celebrity stylists. Do you think Chris Appleton is rocking up to Kim Kardashian’s hotel suite and charging £50 for a full colour because he’s ‘mobile’? Absolutely not. Being mobile is actually a luxury. Clients don’t have to fight for parking, sit in a waiting area or take half a day off work to get their hair done. You bring the service to them and that’s worth a premium.

So, let your ‘new-ness’be your edge. Get obsessed with education, learn from the best and show up with fresh energy. Clients don’t care about your ‘years in’; they care about results.

“I just rent a chair, I don’t have my own salon.”

First things first, cut the “just” out of your vocabulary. You don’t just rent a

If anything, mobile stylists should be charging more. Your time, travel and flexibility are all valuable. If a client expects a bargain because you come to them? They are not your people.

It’s time to learn how to reframe and articulate the value you bring to the table. Every perceived disadvantage you think you have? It’s actually your magic. For the right ‘Rockstar Client’, your way of working is exactly what they want. It’s time to own it and charge accordingly.

Freelance forum...

Sheila: Hi Sarah. Tell us a bit about your journey to launching Rebel Rebel Hair Studio. Where did it all begin?

Sarah: I actually set up Rebel Rebel as a co-working space from the start. Before that, I worked from my home salon as a freelance stylist after many years of being employed. I loved the freedom that freelancing gave me, but over time, I started to feel quite isolated. I missed being around other hairdressers and having that day-to-day connection. I wanted to create something that gave freelancers independence, but also the sense of community I’d been missing.

Sheila: What prompted the shift? Was it a lifestyle decision or were there financial or policy factors at play?

Sarah: I was just craving a working environment that felt inspiring, flexible and welcoming. I figured if I was looking for that, other freelancers probably were too. I wanted to build a space they could feel proud to bring their clients to, one that supported them without trying to control how they worked. Sustainability was a big part of my thinking, too. I wanted the studio to reflect my own values and offer something genuinely different.

Once the idea for Rebel Rebel came together, I just went for it. Of course, there was a lot of planning and budgeting behind the scenes, but I believed in the concept and trusted that there was a need for it.

Sheila: And now that you’re up and running, what are the realities of managing a co-working space?

Sarah: The biggest learning curve has been finding the right mix of people. Everyone is running their own business, so you need stylists who respect each other and work well side by side. It’s important to build a culture that’s kind, relaxed and collaborative.

That being said, managing has also been one of the most rewarding parts too. I learn so much from being around other freelancers. Everyone has their own way of doing things, and seeing that up close is so inspiring.

LET’S TALK!

REDEFINING THE SALON SPACE

SHEILA ABRAHAMSMBE, FOUNDER OF THE FREELANCE HAIRDRESSERS ASSOCIATION (FHA), SITS DOWN WITH CO-WORKING SPACE OWNER, SARAH DAGLISH. REFLECTING ON THE IMPORTANCE OF COMMUNITY AND THE VALUE OF MUTUAL RESPECT AMONG FREELANCERS, SARAH’S STORY IS A POWERFUL EXAMPLE OF HOW INDEPENDENCE AND CONNECTION CAN GO HAND IN HAND.

Sheila: It sounds like community is at the heart of what you’ve created. Did you have any support when you first went freelance?

Sarah: Yes, and it made a huge difference! When I first went freelance, I felt a bit lost, but I went looking for a community and soon came across the FHA. Sheila, you and the whole group were incredible. It felt like I’d found my people! I’m still a member now, and just because I run a co-working space doesn’t mean I don’t need those benefits.

Sheila: What advice would you give to someone thinking of opening a co-working space?

Sarah: Think like a freelance stylist, not like a salon owner. This isn’t about managing staff; it’s about creating a space where independent professionals can run their own businesses confidently. I see the freelancers at Rebel Rebel as my customers, and it’s my job to provide a space they enjoy being in –one that’s calm, professional and easy to work from. If I look after them, they can focus on looking after their clients. That’s what makes it all work.

THE LAUNCHPAD

THE POWER OF PLANTS

Joining the extensive line-up of Aveda’s Botanical Repair collection, say hello to the brand’s new Botanical Repair Bond-Building Pre-Shampoo Treatment. Crafted to restore strength and provide intensive repairing power to the hair, the new treatment uses Aveda’s plant-derived, bond-building molecule to penetrate deep within the cortex, resulting in hair that is stronger and more resilient. The macro green blend of Green Tea Seed, Avocado Oil and certified organic Sacha Inchi smooths and seals the hair cuticle without silicones.

BEAT THE CLOCK

Created for time-strapped stylists, the new Quif magi:tone is an intelligent lightening and toning system that lets you lift, tone and condition all in a single step. Aiming to transform the way colourists lighten by depositing tone at the same time as lifting, the new system works to give professionals full creative control whilst using fewer steps and fewer products to save time and cut costs.

TIME TO GLOW UP!

Introducing GLOWWA Collagen Creamer, a new supplement designed to stimulate collagen production and deliver visible results to skin and hair health in 30 days. Carefully formulated to support overall wellbeing –from boosting energy levels and supporting bone, joint and gut health, to helping slow age-related hair loss and reducing fine lines and wrinkles – the product aims to support beauty from the inside out.

BLONDE, BRIGHT AND BEAUTIFUL

Beauty Works has announced the relaunch of its iconic collaboration with influencer and entrepreneur, Molly-Mae Hague. The new High Altitude Blondes collection debuts with two exclusive blonde shades in all Beauty Works extensions methods, curated by Molly-Mae herself, alongside a luxurious soft bristle brush designed specifically for effortless extensions styling.

SUMMER LOVIN’

Say hello to the new ‘Dolce Vita’ Limited Edition Fingerbrush Collection from Olivia Garden. Crafted with a flexible design and a feather-light feel with professionals in mind, each new shade – available in Pink Granita, Orange Spritz, Blue Sky and Green Pistachio – is a technicolour tribute to a Mediterranean summer.

TOO COOL FOR SCHOOL Wahl (UK) has expanded its powerful styling collection with the addition of the Cool Blue Vanquish Dryer. Created with a FlowControl system to deliver consistent heat and dry the hair evenly from root to tip, as well as a SmoothTone motor system to remove uncomfortable sound frequencies to keep styling noises to a minimum, stylists and barbers can now experience the Vanquish in a refreshing new colourway.

THE SCALP

saviours

STEP INTO SCALP HEALTH WITH THE NEW SCALP VITALITY RANGE FROM JOICO.

Inspired by the rising trend of skinification in haircare, JOICO’s new SCALP VITALITY range features clinically tested formulas that preserve the scalp barrier’s delicate balance, ensuring optimal scalp and hair health.

SAY IT WITH SCIENCE!

The scalp’s first line of defence is its microbiome – this is a protective barrier that shields the scalp from environmental aggressors like pollutants and irritants. As a result, the scalp is kept healthy and balanced.

However, a disrupted barrier can result in unfavourable scalp conditions, such as dryness, flaking, oiliness, itching and irritation, all of which can impact hair growth.

MEET THE PLAYERS:

JOICO Scalp Vitality Refreshing Shampoo

Leaves your scalp feeling replenished and calm as it cleanses the scalp gently (yet thoroughly!) with a rich lather and a cool refreshing sensation.

JOICO Scalp Vitality Exfoliating Foaming Scrub

Like skincare that does a double cleanse, this dual-action exfoliant turns into a luscious foam to gently exfoliate the scalp. It leaves the hair beautifully clean and feeling fresh and soothed.

JOICO Scalp Vitality Replenishing Essence

This microbiome-friendly formula goes right to the roots to hydrate and nourish the scalp, leaving it feeling calm, replenished and comfortable.

KEY BENEFITS:

✔ Hydrates and nourishes the roots to rebalance a dry scalp.

✔ Leaves the scalp feeling clean, replenished and soothed.

✔ Reduces scalp itchiness and leaves the scalp feeling nourished and comfortable.

YOU SAWTHEM HERE first!

AT PRO HAIR, OUR RADAR IS ALWAYS ON THE LOOKOUT FOR THE HOTTEST, UP-AND-COMING TALENT. IN THIS SERIES, WE DISCOVER THE STYLISTS WHO ARE SHAKING THINGS UP IN THE WORLD OF HAIR AND UNCOVER EXACTLY WHAT’S ON THE MINDS OF THESE FUTURE HAIRDRESSING STARS.

WATCH THIS SPACE – YOU SAW THEM HERE FIRST!

DANNY MALONE

Hi Danny, can you tell us a bit about your background? How did you get into hairdressing?

I took a bit of a winding road to get into hairdressing, arriving in the industry a little later than most, but that delay only fuelled my passion! I was always the one glued to the front row at hair shows, soaking in the creativity and innovation. It was like watching magic unfold. After years of nurturing that interest, I finally took the plunge and dove headfirst into the world of hairdressing over 13 years ago. It’s been an exhilarating journey ever since!

What’s been your biggest career highlight so far?

Without a doubt, winning BHA Northern Ireland Hairdresser of the Year – not just once, but twice! It still feels surreal to think about it. Standing on that stage surrounded by the best in the industry, it was a moment of pure joy and validation. It’s a reminder that dreams can come true, and it motivates me to keep pushing boundaries and exploring new horizons in hairdressing.

What’s your ambition? Do you have an area of hairdressing you’d like to be known for?

I’d like to be known as the guy who never gives up, and someone who pours out his heart and soul. I want to be recognised for my dedication to making every client feel beautiful and confident. I aspire to inspire others and prove that, with determination, anything is possible.

Who are your mentors and what have they taught you?

I have been fortunate to encounter a multitude of mentors who have shaped my path, but two individuals definitely stand out: Mark Leeson and Richard Darby. Mark, with his unparalleled passion for the craft, taught me the importance of

authenticity and creativity in my work. His belief in my potential encouraged me to embrace my unique style and express myself. Mark’s mentorship was not just about honing technical skills; it was about giving me a mindset of confidence and resilience.

Then there’s Richard, who has an extraordinary ability to see the best in people. He instilled in me the belief that I could achieve greatness, and he pushed me to step outside my comfort zone and pursue opportunities I once thought were beyond my reach. It was Richard who inspired me to aim for the BHAs, strive for excellence and to never settle for mediocrity.

Together, Mark and Richard have instilled in me the values of perseverance, self-belief and the importance of pursuing your passions. Their mentorship has guided me through challenges, and they’ve been there to celebrate my successes. Their impact on my life is immeasurable, and I am eternally grateful for their influence.

What does the hairdressing industry look like to you today? What are the most exciting parts?

Education in the hairdressing industry has evolved, with a focus on continuous learning. Online courses, workshops and masterclasses are more accessible than ever, allowing stylists to refine their skills and stay ahead of trends. This culture of learning empowers stylists to push boundaries, experiment with new techniques and ultimately elevate the client experience.

Is hairdressing what you thought it would be? And if not, why not?

“I’d like to be known as the guy who never gives up, and someone who pours out his heart and soul. I want to be recognised for my dedication to making every client feel beautiful and confident. I aspire to inspire others and prove that, with anythingdetermination, possible.”is

technique that sets you apart?

My signature style revolves around micro fringes and edgy, bold haircuts that push boundaries. I developed this look by blending classic techniques with a modern twist, experimenting with textures and shapes to create something uniquely striking. It’s all about confidence and a bit of rebellion - perfect for those who dare to stand out!

When I was in school, the thought of becoming a hairdresser never crossed my mind. I had my sights set on a completely different path –I imagined myself on TV! However, life has a funny way of leading us down unexpected paths, and when I discovered the world of hairdressing, it was a revelation. Hairdressing is so much more than I ever anticipated. It’s not just about styling hair; it’s about building relationships, understanding individual needs and expressing creativity. Each day brings new challenges and rewards, and I enjoy it all. Do you have a signature style or

How do you think social media is changing the hairdressing industry? It has revolutionised the industry! Platforms like Instagram and TikTok have transformed hairstylists into digital influencers, allowing them to showcase their creativity and skills to a global audience. I love the way stylists can share tips, collaborate on projects and engage with clients. Clients can also discover new styles, book appointments and share their own hair journeys more easily than ever before.

What advice would you give to someone just starting out in hairdressing today?

Believe in yourself and your unique talents. Embrace every opportunity to learn by taking as many courses as you can; continuous education is key in this ever-evolving industry. Remember, perseverance is essential – challenges will arise, but staying committed to your passion will lead you to success. Surround yourself with supportive mentors and

peers, and always strive to refine your skills. Your journey in hairdressing is just beginning, so approach it with enthusiasm and an open mind!

Are there any particular products, tools or technologies you’re obsessed with right now?

I’m currently obsessed with Cloud Nine tools and Schwarzkopf Professional styling products. Cloud Nine straighteners and wands are a game changer for creating sleek styles or beautiful waves, and Schwarzkopf Professional’s styling products are my go-to for adding that finishing touch – they provide the perfect balance of hold and flexibility.

What do you think makes a great hairdresser stand out from the rest?

A blend of passion, artistry and exceptional people skills. A great hairdresser approaches each appointment as an opportunity to create a masterpiece. You also need a genuine desire to connect with clients, ensuring that every single one feels valued and understood.

Where do you see yourself in 10 years’ time?

I’d love to be seen as a mentor, inspiring the next generation of stylists. My dream would be to share my knowledge and experiences, helping others to master their craft. If not, maybe you’ll still see me on TV one day!

GIVING US EXCLUSIVE MONTHLY ACCESS TO HIS STYLISH, SWAMPED AND STAR-STUDDED SCHEDULE, CELEBRITY HAIRDRESSER, SESSION STYLIST AND SALON OWNER, LUKE BENSON, SHOWS US WHAT HE’S BEEN UP TO…

Check out more of Luke’s hair happenings at @lukebensoncreative and @lukebensonsalon

BO OK ED

Content Videos

I’ve recently been making some new ‘How To’ content videos for social media. I really love the still of this one, so I thought I would share it! The videos will be drip-fed out over the coming weeks – keep an eye out and enjoy!

Tom Grennan Music Video

I went to Paris to do Tom Grennan’s hair and grooming for the music video for his new single, Full Attention. We had such a great time! Music videos are always crazy long days, but the vibe was great and the video is really cool. I hope everyone likes the end result!

Vodafone

I was back in a Winnebago for another Vodafone campaign this month! I love working with this team – it’s been a two-year relationship now and it’s always a pleasure. They pick some of the best production and creative teams to work alongside, and I’m always super impressed with the results. This was for their big summer campaign, so keep your eyes peeled for the TV advert coming soon!

You About? Podcast

There are not many things better than working with one of your mates… unless it’s working with two of them! This is a really big moment for these two, and a great achievement for all management and creative parties involved. I love the stills, and there are more to come too, which I can’t wait for. Have a listen to the podcast, it’s great!

Global Campaign Shoot

I was honoured to be asked to create the imagery for the new Keune Global Campaign, launching across the world in September. It’s my third global campaign for the brand, and every time it fills me with so much pride to be able to create beautiful imagery alongside the global creatives. Thank you to everyone involved!

Roman and Martin Kemp x McVitie’s

This month, I worked with Martin and

Private Client

When time allows, I sometimes still have call-outs to look after private clients. This month, I went to the Ham Yard hotel to look after someone – a pretty lovely location for a haircut!

The Design Edit.

DAVID CASSIDY SHOWS US AROUND HIS BEAUTIFULLY CURATED STUDIO, PALETTE & BRISTLE, IN CENTRAL HOVE.

1. Salon Furniture? Ayala.

2. Product brand? Kérastase / Shu Uemura / Living Proof.

3. Software? Phorest and Treatwell.

4. Other services offered? Extensions.

5. Number of stations? Four (but we are in construction to add two more stations and a private 1-on-1 space too).

How would you describe the design of your salon?

It’s a warm, minimalist space with lots of natural texture and neutral tones. We’ve worked hard to make it feel homely despite its size (it’s over 1,000 square feet!), and I think we’ve struck a good balance between stylish and relaxing. It’s got that ‘private members club’ feel, rather than a typical salon vibe. We’ve stripped away anything that felt too ‘salon cliché’ and focused on the detail and a nice, considered design.

Do you have any curated pieces or special features in the salon?

There’s definitely an attention to detail throughout. The Bauwerk limewash paint on the walls adds a beautiful natural texture, and we’ve used soft, floating curtains to divide the space so that each area feels personal and peaceful. The furnishings were carefully chosen with input from clients of mine –Suzanne Peterson helped with the soft furnishings and Sophie Corbett gave styling input. We’ve also got a few pieces from Rockett St George that add that little something extra.

How have you embraced sustainability within your design? Sustainability was part of the thinking, but not the headline. We made considered choices like using Bauwerk’s non-toxic, breathable paint and a poured resin floor that wears well and doesn’t need replacing often. We didn’t go over the top shouting about eco credentials, but we’ve taken thoughtful steps to reduce waste and chosen materials that last.

Do you have a dress code for your team?

It’s relaxed, but consistent. Everyone dresses in a way that reflects the space; it’s about looking polished without being overly styled.

What’s the reason you fell in love with hairdressing?

My childhood hairdresser, Angela! I was OBSESSED with her. Every time I saw her, she had different hair and trendy clothes – she was my style inspo! She definitely started my love of hairdressing.

What’s the most treasured item in your kitbag?

Doyle Oil! We sell our own brand of products, and the oil is genuinely incredible. It smells like a posh hotel and is the most luxurious hair oil. We use it on every client, no

WHAT’S..?

Fergal Doyle

on PROTEIN MEALS, PROSECCO and PATRICK CAMERON

What’s your drink of choice at the bar?

Prosecco! My partner Adam and I got nicknamed

What’s the most memorable moment in your career so far?

Presenting Wella Professionals TrendVision Award for the first time with my friend and hero, Patrick Cameron! I had all of his books as a teen.

What’s your go-to hair product right now?

The Nioxin Anti-Hair Loss Shampoo and Serum. I lost a lot of hair during Covid due to stress, and using Nioxin saved it.

What’s the favourite look you have created?

I love the guest artist collections I’ve created for Wella Professionals with my fellow hairdressers. My favourite is probably the Illumina Color brand shoot I shot with Sarah Mason and Nikki Clifford.

What’s your go-to takeaway order?

If I’m paying for someone to cook for me, I prefer to eat out! There are literally hundreds of amazing restaurants where I live in Bristol, but my favourite is a local Michelin Guide Italian restaurant called COR.

What’s the last thing you bought?

Prosecco... Oh and I impulse purchased a new pair of Tom Ford sunglasses when I was drinking said prosecco... Let’s hope they suit me!?

What’s your top binge-watch recommendation?

TikTok recipes! I could scroll for hours! My PT and I exchange high-protein gym prep meal ideas.

What’s your go-to karaoke song?

Michael Bublé, Cry Me a River. Nobody expects me to be able to belt one out, and I love the look of surprise when I let it rip on a microphone!