Fanola Fiber Fix Brochure

COLOR MARKET INSIGHTS

In the world 75% of women color their hair.

85% of women color their hair at least once every eight weeks.

Hair color services are the second service largest in the hair industry after cuts.

and constitutes 17% of the revenues of the hair salon sector.

BLEACHING MARKET INSIGHTS

“No hair color has the same transformative force of blond: magnetic, sexy and refined. History shows this with unforgettable platinum icons and the present confirms it: there is always a desire to lighten”

48% OF WOMEN WITH DARK HAIR THEY HAVE THE DESIRE TO BE BLOND *

*Source: Mintel

DAMAGED HAIR

The problems of damage and breakage of the hair are very frequent, especially among those who use colors or other chemical treatments.

The main causes are:

Hair condition not optimal

Aggressiveness of technical products (ph, other substances in the formulation)

Improper application

Given the great diffusion in the world of people who benefit from technical services (colour, discoloration, permanent, ironing) to change your own look, opens a great market opportunities to go to meeting these needs of protection and hair restoration.

FIBER FIX

PROFESSIONAL PROTOCOL

The fundamental ally for the hairdresser to perform all technical services in safe and performing way preserving the health and structure of the hair.

MAINTENANCE PROTOCOL

The necessary products for proper maintenance at home of treated hair.

TECHNOLOGY

A high concentration protein complex that STRENGTHENS and IMPROVES the condition of damaged hair. This chemical composition allows penetrate the hair cuticle building strength from the inside, thanks to its low molecular weight, and improving endurance through training of a film on the outside that gives the hair extreme glossiness.

PLUS +

Increases the resistance of the hair to breakage

Increases the hydration of the hair for maximum elasticity and shine

Fast and easy to use

Suitable for all types of hair colored, bleached and treated

PROTOCOL PROFESSIONAL

PRE-TREATMENT RECONSTRUCTOR SPRAY

Ideal before technical services on hair very treated and sensitized, restores the structure of the hair giving strength and structure

Use: Spray before technical service on most damaged areas, leave on 2/3 minutes. Do not rinse and proceed with the next step.

PROTECTIVE TREATMENTS FOR TECHNICAL SERVICES

It has a protective and restorative action of the fiber of the hair during technical services (mixed with color, bleach, perm and straightening cream). The special protein complex penetrates into the hair during the chemical process, protects and restructures the fiber from the inside. The hair looks regenerated, extraordinarily shiny, strong and vital

SEALING CREAM

POST TECHNICAL SERVICES

Rich acid pH formulation, fixes the color by sealing the scales of the hair.

It has an effective protective and emollient action for a brighter, intense and long-lastingcolor.

Ideal for colored hair, bleached, and as a complement and stabilisation for perm and straightening services.

Use: apply to towel dried hair on lengths and ends and comb. Leave on for 5 minutes and rinse.

FINALIZER SHAMPOO

PH 4.3-4.7

Fix the cosmetic color by sealing the scales, plays an effective protective action for a color more brilliant, intense and long-lasting. Ideal for colored and bleached hair, both as post-coloring treatment that bleaching

Use: to fix and stabilize, apply on hair wet after rinsing the colour or bleach, massage and leave on for 2 minutes, then rinse thoroughly.

+

PROTOCOL COLOR

STEP 1

Spray on the hair, leave in 2/3 minutes, do not rinse

+

30 g color peroxyde3,5 ml bond fixer

STEP 2

Increasing the amount of color you increases proportionally the amount of bond fixer

STEP 3 STEP 4

After rinsing the color, apply N.2 Bond Connector to stabilize the color and seal the cuticle. Massage and comb. Leave on for 5 minutes, then rinse thoroughly with water

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly with water

N.0 PRE BOND FIXER

N.1 BOND FIXER

N.2 BOND CONNECTOR

N.3 FIBER SHAMPOO

PROTOCOL BLEACHING

STEP 1

Spray on the hair, leave in 2/3 minutes, do not rinse

+

+

30 g bleaching peroxyde7 ml bond fixer

STEP 2

Increasing the amount of bleach proportionally increases the amount of bond fixer

STEP 3

After rinsing the bleaching, apply N.2 Bond Connector to stabilize the color and seal the cuticle. Massage and comb. Leave on for 5 minutes, then rinse thoroughly with water

STEP 4

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly with water

N.0 PRE BOND FIXER

N.1 BOND FIXER

N.2 BOND CONNECTOR

N.3 FIBER SHAMPOO

+

PROTOCOL PERM

STEP 1

Spray on the hair, leave in 2/3 minutes, do not rinse

STEP 2

After the exposure time rinse thoroughly. Proceed with the application of the neutralizer. At the end of the devolution time, carry out the curlers and rinse abundantly. Increasing the amount of perm solution the amount of bond fixer is proportionally increased

30 g perm solution 3,5 ml bond fixer

STEP 3

Apply N.2 Bond Connector on hair damp to stabilize the waves and seal the cuticle. Leave on for 5 minutes, then rinse thoroughly with water

STEP 4

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly with water

N.0 PRE BOND FIXER

N.1 BOND FIXER

N.2 BOND CONNECTOR

N.3 FIBER SHAMPOO

PROTOCOL STRAIGHTENING

+

STEP 1

Spray on the hair, leave in 2/3 minutes, do not rinse

STEP 2

After the exposure time rinse thoroughly. Proceed with the application of the neutralizer. At the end of the devolution time rinse thoroughly. Increasing the amount of straightening cream increases in proportionally the amount of bond fixer

30 g straightening cream7 ml bond fixer

7 ml bond fixer cream

STEP 3

Apply N.2 Bond Connector on hair damp to stabilize the straightening and seal the cuticle. Leave on for 5 minutes, then rinse thoroughly with water

STEP 4

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly with water

N.0 PRE BOND FIXER

N.1 BOND FIXER

N.2 BOND CONNECTOR

N.3 FIBER SHAMPOO

LAMINATING BOOSTER

STEP 1

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly

STEP 2

Spray on the hair, leave in 2/3 minutes, do not rinse

20 ml bond fixer

STEP 3 : STEP 4

Mix 6 scoops of Bond Fixer with 80 ml of water using the bottle, apply on towel dried hair, leave on 5/10 minutes with the use of a headset. Do not rinse

Apply N.2 Bond Connector on damp hair. Leave on for 5 minutes, then rinse thoroughly

N.0 PRE BOND FIXER

N.1 BOND FIXER

N.2 BOND CONNECTOR

N.3 FIBER SHAMPOO

3,5 ml bond fixer

PROTEIC BOOSTER

STEP 1

Spray on the hair, leave in 2/3 minutes, do not rinse

+

STEP 2

Mix 3.5 ml of Bond Fixer with 15/20 gr Bond Connector. Apply to dry hair and leave on for 5 minutes, rinse

STEP 3

Apply Fiber Shampoo on wet hair, massage and leave on for 2 minutes, then rinse thoroughly

N.0 PRE BOND FIXER

N.1 BOND FIXER + N.2 BOND CONNECTOR

N.3 FIBER SHAMPO

PROTOCOL MAINTENANCE

MAINTENANCE SHAMPOO

Gently cleanses treated hair with an intense revitalizing action. Gives instant hydration, softness and shine without weighing it down.

Use: apply to wet hair, massage gently, then rinse

MAINTENANCE MASK

Ideal for treated hair, effectively nourishes, giving back body, elasticity and softness

Leaves the hair extraordinarily silky and bright.

Use: apply to damp hair, leave for 5 minutes, comb and rinse.

LEAVE IN SEALING CONDITIONER

It wraps the stem with a protective film and protects the hair giving body, shine extreme and prolonged in time. Effectively detangles the hair. It does not grease or weigh.

Ideal for eliminating frizz.

Use: apply a small amount of product to damp or dry hair and proceed styling. Without rinsing.