Fanola Oro Therapy Brochure

VOLUMIZING

LONG-LASTING

Consumers are increasingly active in searching for information before choosing and purchasing products. Through the analysis of the most searched claims and keywords through the web in recent months, it emerges a great attention to professional products with brightening action and eco-friendly packaging.

FOR SENSITIVE SCALP

ILLUMINATING

HYDRATING

The size of the bubble indicates the percentage of claim search in the time period under consideration.

Source

BOTANICAL/ HERBAL

SULFATE-FREE

TIME/SPEED

ANTIOXIDANT

ORGANIC

ECO-FRIENDLY PACK

EASE OF USE

PARABEN-FREE ANTI-AGING

To identify the reasons that lead consumers to do this type of research, we need to take a look at the trends of the moment that come from fashion shows around the world and from social media.

GLASS HAIR LIQUID HAIR

Sinuous hair so brilliant that seems to reflect the light like a mirror. No matter if natural or colored, Glass Hair is a trend capable of enhancing all types of hair, maximizing the brightness of the color, through a skillful play of refraction and reflection of the light.

Hair so shiny that looks almost wet. The “almost” is a must, since the trend deviates from the wet look: the hair in fact remains full-bodied and soft to the touch. Why are they defined “liquid hair,” then? It all depends on their shine, which reflects the light with dynamism, just as it does with water, especially when moved by the waves of the sea or of a lake.

An improvement of the OroTherapy line to meet new consumer needs through:

NEW FORMULATIONS with a minimum of 85% NATURALITY and BIODEGRADABILITY

NEW PACK made with at least 50% RECYCLED PLASTIC

NEW FRAGRANCE warmer and more sensual

The treatment line for lengths and ends which ILLUMINATES hair making it extraordinarily SILKY and SHINY.

BRIGHTNESS, VITALITY AND THE ALLURE OF A NEW FRAGRANCE

To ensure the illuminating performance of the range, all products are enriched with

24K COLLOIDAL GOLD

A solution composed of very fine metal particles and very pure liquid. To obtain it, the metal particles are broken down into very small parts and electromagnetically suspended in water. Used since ancient times in the Japanese tradition of “fixing with gold,” it is an ancient craft technique that allows the recovery of shattered jars using gold between the cracks. The object thus regains its former glory, embellished further by the golden veins. Following the same principle, the Orotherapy consists of the art of “repairing the shine” of all types of hair through micro particles of colloidal gold which fill in the dull areas of the hair, giving immediate shine.

ROSE EXTRACT

An extraordinary mix composed of Gallic Rose Extract and Damask Rose Extract which constitute a rich source of vitamins and nutrients including Vitamin E, Ascorbic Acid, Beta-carotene and Vitamin D with antioxidant and restorative properties to keep the hair healthy and vital.

NEW FRAGRANCE

A new exclusive fragrance for the line of treatments called FLUID characterized by a fresh citrus opening which then develops with floral notes and ends with warm scents of woody and amber.

HEADNOTES

Fresh Citrus

Mandarin • Begamot

Lemon • Green Notes

BODY NOTE

Aromatic Floral

Cardamom • Water Flowers

Jasmine

BASE NOTE

Woody Amber

Cedarwood

• Sandalwood

Amber Notes

GOLD SHAMPOO GOLD MASK

ILLUMINATING SHAMPOO, provides softness and combability to the hair, leaving it silky, soft and shiny thanks to the use of mild surfactants that allow an effective cleansing and a high treatment power.

ILLUMINATING MASK, formulation enriched with emollients and nutrients which detangles, softens and nourishes the hair, making it silky, shiny and vital. The compact texture allows easy application and permeation into the hair promoting the reduction of frizz.

IDEAL FOR all hair types

ACTION cleansing and illuminating

RESULTS vital and radiant hair

USE apply to wet hair, massage, then rinse LEAVE-IN TIME instant action with no leave-in time needed

IDEAL FOR all hair types

ACTION detangling, softening and brightening, ideal for reducing frizz

RESULTS extremely soft and silky hair

USE apply to wet hair on lengths and ends, leave in, then rinse LEAVE-IN TIME 3-5 minutes

GOLD SERUM GOLD BI-PHASE

ILLUMINATING FLUID, the silicone formula helps eliminate split ends and frizz, aligning the cuticles while giving a healthy and shiny look to the hair. Hair will result silky and soft to the touch.

ILLUMINATING BI-PHASE CONDITIONER, a leave-in formula which consists of 2 phases; a watery phase rich in conditioners to detangle, nourish and deeply moisturize revitalizing the hair and an “oily” phase with a silicone base to give brightness to the hair which creates a protective film around it in order to protect it from humidity.

IDEAL FOR all hair types

ACTION sealing, brightening and silking

RESULTS shiny and soft hair

USE apply a few drops to damp, towel-dried hair and proceed to blow-dry or, for a faster effect apply directly on dry hair. Do not rinse

LEAVE-IN TIME immediate effect with no leave-in time needed

IDEAL FOR all hair types

ACTION detangling, nourishing, brightening and protective

RESULTS shiny and soft hair

USE after shampooing, spray into towel-dried hair on lengths and ends. Massage and comb through, without rinsing. SHAKE BEFORE USE

LEAVE-IN TIME immediate effect with no leave-in time needed

GOLD FLUID GOLD MIST

LEAVE IN FLUID, a milky and creamy texture that allows quick and effective application. Ideal for sealing cuticles and giving combability to the hair while facilitating blow-drying thanks to the presence of silicones in the formula.

FRAGRANT PROTECTIVE SPRAY, light no-gas formula enriched with Sodium Gluconate to protect hair from external agents such as smog, fine dust and heavy metals.

IDEAL FOR all hair types

ACTION sealing, detangling

RESULTS shiny, soft hair

USE apply on towel-dried hair before blow-drying to give body and texture while accelerating the styling. Apply on dry hair to give definition to strands without weighing them down, obtening an extraordinary shine and softness

LEAVE-IN TIME immediate effect with no leave-in time needed

IDEAL FOR all hair types

ACTION protective

RESULTS shiny, soft and fragrant hair

USE spray after styling or any time of day (on dry hair)

LEAVE-IN TIME immediate effect with no leave-in time needed

GOLD HAND CREAM

NOURISHING HAND CREAM, a light formula that offers long-lasting protection. Deeply nourishes and moisturizes.

IDEAL FOR all hair types

ACTION nourishing and moisturizing

RESULTS soft and supple skin

USE apply and massage. Absorbs quickly LEAVE-IN TIME immediate effect with no leave-in time needed

A complete range of technical products which covers the professional needs leaving hair healthy, vital and shiny.

COLORING CREAM for hair without ammonia

a SPECIAL cream ACTIVATOR specifically for Color Keratin

BLUE BLEACHING POWDER suitable for all bleaching techniques

PERM SYSTEM for waves and perms

COLOR KERATIN

Ammonia-free professional coloring cream enriched with Keratin, Gold and Argan Oil that ensures maximum coverage of white hair making it extraordinarily shiny, soft, moisturized and protected

The range consists of 70 shades that can all be mixed together.

GOLD ACTIVATOR

A special activator specifically for Color Keratin that ensures a perfect blend thanks to its cream formulation and maximum cosmetic action in the color result.

PLUS

• Extreme color brightness and uniformity

• Long-lasting reflection with high pigment retention

• SS lightening up to 4/5 tones

• Delicate fragrance

• MIX 1:1,5

• MIX SS 1:2

DE-COLOR KERATIN PERM SYSTEM

Blue compact bleaching powder with Keratin and Argan Oil suitable for all bleaching techniques.

A complete system consisting of a unique perm for all hair types and a neutralizer for waving and perming.

UNIQUE PERM

Ammonia-free multifunctional waving lotion to volumize, support and create permanent elastic, flexible and well-defined waves.

NEUTRALIZER

Neutralizing stabilizer, fixes and stabilizes the new shape of the hair by rebalancing its physiological ph.

IDEAL FOR all hair types for highlights and intensive bleaching suitable for all lightening techniques

RESULTS lightened, toned and vital hair

USE MIX 1:2 with Gold Activator 10-20-30-40 vol

LEAVE-IN TIME up to a maximum of 45 minutes

IDEAL FOR all hair types

USE wash hair with Gold Shampoo. With damp hair, apply rollers and then Unique Perm

LEAVE-IN TIME 5-15 minutes (depending on hair type)

IDEAL FOR all hair types

USE Apply the neutralizer directly onto the rollers. Rinse thoroughly and remove the rollers

LEAVE-IN TIME 10 minutes, in case of very long hair, increase the laying time by 5 minutes

COLOR KERATIN

Nuances Range