2 minute read
Neoprivée
salon feature NEOPRIVÉE
Abackyard space with its own garden and large terrace, NEOPRIVÉE in Berlin, Germany is a private, quiet, undisturbed and luxurious atmosphere – you wouldn’t guess that it is also located at one of the busiest intersections in Berlin!
An incredible space that has an apartment feel to it, the salon stretches across 6 rooms, giving each space its own character, but coming together in one luxurious, relaxing and harmonious space that allows clients to rest and enjoy their service.
The second salon for owner Anja Meister, Anja opened salon Neo Berlin on Schönhauser Alle in Berlin (Prenzlauer Berg) in 2006. Schönhauser Alle is one of the most popular and beautiful shopping streets in Berlin, lined with boutiques, cafes and restaurants, furniture stores focussed on artful design to inspire creativity and market stalls throughout the year.
After many successful years at Neo Berlin, Anja’s landlord gave her the chance to convert another 200m2 commercial unit however she saw fit – and NEOPRIVÉE was born!
Anja drives ethical practices and ensures her teams are ecologically minded in both of her salons, infusing joy and passion into their creations. Sustainability is a large focus, and Anja also brings the exceptional garden space at NEOPRIVÉE into the salon.
Powered by green electricity, salon cleaning is done only with ecological cleaning products, and all customer drinks are organic and eco-certified.
Vegan hair products are used, and as many natural ingredients as possible. That’s why an alignment with Evo was so fitting for Anja and her team – Hue-verse being a complete colour system, where everything is kept simple without over-complicated systems.
Anja and her team love that the Evo range does what they should, and that the assortment is manageable.
The Hue-verse formulation speaks to the heart of the NEOPRIVÉE ethos: Honest products that respect people and the planet, through vegan, ammonia-free colour and demi-permanent gloss that provides out-ofthis-world performance without compromise.
Having a salon that gives back to the environment is important, but having a happy, successful and balanced team is also vital to the success of NEOPRIVÉE: with above award-wages, flexible working hours and 3-5 working days per week, Anja also makes sure that the team receive continuous training to support, grow and nurture their skills just like the environment around them.
