THE CENTURION'S MISSION: SALES MAGAZINE JAN/FEB 2022 CENTURION SHOW PREVIEW BOOK

KEY TRENDS TO ACT ON

SOCIAL MEDIA

SELLING

MANAGING YOUR SELLERS

2022 CENTURION JEWELRY SHOW

PREVIEW SECTION STARTS ON PAGE 16!

DA R E TO B E

HOWARD HAUBEN, CENTURION

GREAT ACCOMPLISHMENTS SPUR

GREATER ACCOMPLISHMENTS

Holiday 2021 is now in the rear view mirror. Everyone deserves to congratulate themselves for a job well done.

The odds were stacked against the fine jewelry industry heading into 2021, but despite COVID and other issues, retailers teamed up with their designers and manufacturers to make 2021 a year of incredible success. And we learned that many consumers truly love fine jewelry, making it one of their top shopping choices of the past year.

As we move into 2022, it's clear that the trend is very likely to continue for some time as COVID will continue to be part of our lives.

We Devote this Issue to Looking Forward

We thus devote this, the first MISSION: SALES issue for 2022, to looking forward and focusing on even greater sales accomplishments in the year ahead.

We have a wonderful editorial package for you. It includes a full preview of the upcoming sold-out Centurion Jewelry Show, taking place at the beautiful Arizona Biltmore, a Waldorf Astoria Resort on January 30, 31 and February 1, 2022. Exhibitors, Schedule, Special Events and more are detailed as better retailers prepare to work on their inventory plans for the coming year.

Then we have a full package of fantastic Sales, Sales Advice and Trends articles to help you set the stage for big sales achievements ahead.

We would as always be grateful if you would patronize our advertisers by responding to their beautiful ads in this magazine and visiting them at the upcoming Centurion Jewelry Show and other events throughout the year.

We at MISSION: SALES Magazine look forward to celebrating your unfolding 2022 Sales Successes with you and your team!

Howard Hauben

Publisher, The Centurion CEO, The Centurion Jewelry Show

CENTURION

SALON F-110

ALPHABETICAL ORDER

KEY: F:Frank Lloyd Wright Ballroom M:MacArthur Ballroom MR: Meeting Room Bold Text=NEW

EXHIBITORS

SALON

EXHIBITORS SALON

SALON F-114

ALPHABETICAL ORDER, CONTINUED FROM PAGE 16

KEY: F:Frank Lloyd Wright Ballroom M:MacArthur Ballroom MR: Meeting Room Bold Text=NEW

EXHIBITORS

EXHIBITORS SALON

SERVICE SPONSORS TABLE

EXHIBITOR LIST

LOCATION ORDER

SALON EXHIBITOR

FRANK LLOYD WRIGHT BALLROOM

F-2-3 Roman + Jules

F-6 Zydo Italy

F-7 Shimansky USA LLC

F-8 David Weisz

F-9 F-10 Diabella

F-11 Sell My Diamond Inc.

F-12 Brilliant Elements

F-13 Varsha Diamonds

F-14 Mercury Ring

F-15 Facets of Fire Diamonds

F-16 Smiling Rocks Inc.

F-100 Grandview Klein Diamonds

F-101 Roberto Coin

F-102 Tara Pearls

F-103 Shy Creation

F-104 DA Gold

F-106 House of Baguettes

F-108 Aresa New York

F-108 RIU Jewels

F-109 Jewels By Jacob

F-110 Steven Royce

F-112 H.J. Namdar

F-112A ParlÉ Jewelry Designs

F-113 Asher Jewelry

F-114 Willow Diamonds

F-115 RDI Diamonds

F-117 Allison-Kaufman Co.

F-200 Simon G. Jewelry

F-201 Fred Leighton

F-201 Kwiat

F-202 Charles Krypell

F-203 FOPE

F-204 GN Diamond

F-205 Spark

F-206 Imagine Bridal

F-207 Le Vian

F-208 Frederic Sage

F-209 Doves By Doron Paloma

F-210 David Kord by A&D Gem

F-211 MK Luxury Group

F-212 Odelia Jewelry Ltd.

F-213 Fana

F-214 Dilamani

F-215 Afarin

F-216 Gems One Trading

F-300 JB Star

F-301 Jack KelegÉ & Co.

F-302 Uneek

F-303 A.Jaffe INC.

F-304 Gabriel & Co

F-305 A. Link Jewelry

F-305 Luminous Diamonds

SALON EXHIBITOR

F-307 Rahaminov Diamonds

F-308 Bellarri

F-309 Precision Set

F-310 Coast Diamond

F-311 Nader Kash

F-312 Martin Flyer

F-314 Paramount Gems

F-4-5 Christopher Designs

F-400 CrownRing Bridal House

F-401-500 AJD Platinum Inc.

F-402 Midas Chain

F-403 Divine

F-405 Heera Moti-New York

F-406 Eli Jewels

F-407 Royal Jewelry / Marco Moore / Diamonds Forever

F-408 Brevani

F-409 Facet Barcelona

F-410 Pluczenik

F-411 Julius Klein Diamonds

F-414 Norman Silverman Diamonds

F-416 Jye’s International Inc.

F-501 Yael Designs

F-502 Maidi Corp.

F-503 IDD USA LLC

F-504 Pe Jay Creations

F-505 Bassali Jewelry

F-506 Benchmark Wedding Rings

F-507 Kattan Diamonds & Jewelry

F-508 Artistry Ltd.

F-509 Tane Mexico 1942

F-510 Vdora

F-511 Golden Stone USA, Inc.

F-513 HRA Group

F-515 SDC Creations

F-516 Venetti

F-517 ASHI Couture

MACARTHUR BALLROOM

M-101 Gumuchian

M-102 Syna

M-103 Lisa Nik

M-104 Antonio Papini SRL

M-105 Michael Bondanza

M-106 Goshwara

M-107 Pasquale Bruni

M-200 Gurhan

M-200 John Varvatos Jewelry

M-201 Marco Bicego

M-202 Platinum Born

M-202 Suna Bros.

M-203 Beny Sofer

The best-selling designs. The superior craftsmanship. The solid integrity.

Everything a jeweler wishes for in a supplier can be found at Pompos Jewelry.

We’re a high-quality, high-end jewelry designer and manufacturer.

You’ve probably never heard of us.

We’d like to introduce ourselves.

We’ve been in the industry for 48+ years, often producing private-label jewelry for big brands.

Now, our design expertise and cost savings are available to jewelers directly. We offer unparalleled quality at great prices. Visit us at Centurion to meet us and to tour our line.

MacArthur Ballroom Salon 512

606 South Hill St. Suite 309 Los Angeles, CA 90014 213.624.1441

www.pomposjewelry.com

quality@pomposjewelry.com

Jewelry, like life, is about creating beautiful moments that remain forever.

EXHIBITOR LIST

LOCATION ORDER, CONTINUED FROM PAGE 22

SALON EXHIBITOR

MACARTHUR BALLROOM

M-203 Roberto Demeglio

M-204 Monica Rich Kosann

M-205 Hulchi Belluni

M-206 Oscar Heyman

M-207 Piero Milano

M-300 Penny Preville

M-301 Vincent Peach Fine Jewelry

M-302 Picchiotti

M-303 Mazza Co., The

M-304 King Baby Studio

M-305 Kabana

M-306 Cuervo 7 Sobrinos

M-306 Provenance Gems LLC

M-307 Armenta

M-400 LIka Behar Collection

M-401 Omi PrivÉ

M-402 William Henry

M-403 Vivaan

M-404 Madison L

M-405 Luca Gems Busatti Milano

M-406 Judith Ripka

M-407 Serafino Consoli

M-408 Hasbani

M-500 Marika Desert Gold Ltd.

M-501 Beverley K

M-502 S.T. Dupont

M-502 Visconti

M-503 Miseno

M-504 Meira T. Designs

M-505 My Story by Jackie Cohen

M-506 Samuel B.

M-507 Konstantino

M-508 Raymond Mazza Co.

M-509 Pippo Perez

M-510 Elite Designs

M-511 Sobe Luxury Services LLC

M-512 Pompos Jewelry

M-513 M-515 Graziela LLC

M-514 Anzie

M-516 Sethi Couture

M-517 M-519 Stephen Webster

M-518 Piranesi

M-521 M-523 Cirari By Color Jewels

M-525 Gems of Note

SALON EXHIBITOR

MEETING ROOMS

CAMERON-MR-7 De Beers Forevermark

CANYON-MR-2 Tacori

GRAND-MR-1 Mikimoto

KAIBAB-MR-8 Messika Paris

KINGMAN-MR-6 Hasenfeld-Stein

PAPAGO-MR-5 Premier Gem Corporation

SEDONA-MR-3 Chow Tai Fook North America

SEDONA-MR-3 Hearts On Fire

SEDONA-MR-3 MÉmoire

TABLE SERVICE SPONSORS

MEETING ROOM

Prescott-Mr-4 Natural DiaMoND couNcil

FRANK LLOYD WRIGHT BALLROOM

F-t1 Gcal

F-t2 iJB Wexler

F-t3 JeWelers Mutual

F-t4 aMericaN GeM society/aGs laBs

F-t5-6 BottoM liNe MarketiNG

F-t7 Gia

F-t8 the eDGe

F-t9 PuNchMark

F-t10 PoDiuM

F-t11 i-shoWcase

F-t12 PGi

F-t13 artco GrouP

F-t15 Virtual DiaMoND Boutique

F-t16 luxury DisPlay GrouP

F-T18 UNI LUxURY GROUp USA INc.

MAcARTHUR BALLROOM

M-t1 sMart aGe solutioNs

M-t2 uNiteD PMr

M-t3 oakGeM

M-t9 JeWel-craFt, iNc.

M-t10 leslie McGWire & ass. iNterior DesiGN

M-t11 arMs

M-t12 FruchtMaN MarketiNG

ARIZONA BILTMORE BALLROOM

taB 3 JFc

taB 4 sMart aGe solutioNs

taB 5 GorDoN coMPaNy, the

taB 6 NatioNal rarities

TAB 7 cLIENTBOOK

TAB 8 GUILD+FAcET

taB 9 ZillioN iNsuraNce serVices

TAB10 ScS GLOBAL SERVIcES

taB11 thiNksPace

SCAN & VIEW THE FULL AGENDA!

SCHEDULE

GET THE FULL SCHEDULE & FLOOR PLAN!

USE THE QR CODES

SCAN & VIEW: SCHEDULE & FLOOR PLAN!

AT RIGHT TO VIEW HE COMPLETE CENTURION

2022 SCHEDULE & FLOOR PLAN

ON YOUR PHONE OR FOLLOW

https://centurionjewelry.com/agenda/

FLOOR PLAN GET THE FULL SCHEDULE & FLOOR PLAN!

FLOOR PLAN

THE URLS BELOW EACH QR CODE TO ACCESS

USE THE QR CODES AT RIGHT TO VIEW THE COMPLETE CENTURION 2022 SCHEDULE & FLOOR PLAN ON YOUR PHONE OR FOLLOW THE URLS BELOW EACH QR CODE TO ACCESS

https://www.expocad.com/host/fx/h2/az22/exfx.html

https://www.expocad.com/ host/fx/h2/az22/exfx.html

SCAN & VIEW THE FULL AGENDA!

GET THE FULL SCHEDULE & FLOOR PLAN!

USE THE QR CODES AT RIGHT TO VIEW THE COMPLETE CENTURION

2022 SCHEDULE & FLOOR PLAN

ON YOUR PHONE OR FOLLOW

THE URLS BELOW EACH QR CODE TO ACCESS

https://centurionjewelry. com/agenda/

SCHEDULE

SCHEDULE

https://centurionjewelry.com/agenda/

FLOOR PLAN

https://www.expocad.com/host/fx/h2/az22/exfx.html

FRIDAY, JANUARY 28, 2022

Here's What's Happening On Friday

Noon - 1:00 am Next Day

Shuttle Buses from Phoenix Sky Harbor Airport to the Arizona Biltmore Resort for early arrivals. Upon arrival into Phoenix Sky Harbor International Airport, please proceed down the escalators to the baggage claim area. After claiming luggage, please proceed to the following door numbers in your respective arrival terminal and look for staff holding Centurion signage. DO NOT go outside the terminal. Should you have trouble locating staff, please call Destination & Conference Services at 520-820-4402. Shuttles run about every half hour:

Terminal 4-Inside Door #1

Terminal 3-Inside Door #9

4:00 pm - 8:00 pm

Come to Registration and Badge Pick-Up in the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time. Badge Lanyards and Show Bags are sponsored by Smart Age Solutions, M-T1 (front of Macarthur Ballroom) and TAB4 (front of Arizona Biltmore Ballroom).

Here's What's Happening On Saturday

7:30 am - 3:00 pm

Golf Tournament (warmups and Continental Breakfast 7:30-8:30, shotgun tee off at 8:30AM) at the Arizona Biltmore Golf Club, just across the road from the hotel's front drive. Lunch will also be served. Scramble-style tournament includes prizes for Men's and Ladies' Longest Drive, Closest to Pin and Winning Team.

8:00 am - 8:00 pm

Come to Registration and Badge Pick-Up in the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time. Badge Lanyards and Show Bags are sponsored by Smart Age Solutions, M-T1 (front of Macarthur Ballroom) and TAB4 (front of Arizona Biltmore Ballroom).

8:00 am - 1:00 am Next Day

Shuttle Buses from Phoenix Sky Harbor Airport to the Arizona Biltmore Resort for early arrivals. Upon arrival into Phoenix Sky Harbor International Airport, please proceed down the escalators to the baggage claim area. After claiming luggage, please proceed to the following door numbers in your respective arrival terminal and look for staff holding Centurion signage. DO NOT go outside the terminal. Should you have trouble locating staff, please call Destination & Conference Services at 520-820-4402. Shuttles run about every half hour:

Terminal 4-Inside Door #1

Terminal 3-Inside Door #9

All Day

Download our Official Show App sponsored by NATURAL DIAMOND COUNCIL (NDC). NDC will also lead a special "Influencer" effort to cover products and happenings at Centurion 2022 and broadcast many posts to NDC's (and our influencers') wide consumer audiences! Featured Influencers for Centurion 2022 are: Severine Ferrari, Engagement 101; Benjamin Guttery, Third Coast Gems; Jennifer Heebner, JenniferHeebner.com; and Kyle Roderick, Forbes.com. NDC will be in the Prescott Room, adjacent to both Centurion's Meeting Room Exhibitors and the Arizona Biltmore Ballroom, site of all Centurion meals.

10:00 am - 6:00 pm

Exhibitor Set-Up

1:00 - 3:00 pm

Tennis Tournament at the Arizona Biltmore Tennis Courts. Snacks, drinks, racquets (if needed) and balls will be provided. Prizes for Winners.

6:00 - 7:00 pm AND 9:00 - 11:00 pm

Open Bar, Spire Lawn

Open Bars are sponsored by Bottom Line Marketing, F-T5-6, Frank Lloyd Wright Ballroom. Access with proper show badge.

SALON F-14

Here's What's Happening on Sunday

7:00 am - 7:00 pm

Come to Registration and Badge Pick-Up in the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time. Badge Lanyards and Show Bags are sponsored by Smart Age Solutions, M-T1 (front of Macarthur Ballroom) and TAB4 (front of Arizona Biltmore Ballroom).

7:30 am - 9:30 am

Exhibitor-Set-Up

8:00 am - 9:30 am

Exhibitor Breakfast: Arizona Biltmore Ballroom, (with Retailer Breakfast)

8:00 am - 9:30 am

Retailer Breakfast: Arizona Biltmore Ballroom. BREAKFAST EDUCATION TODAY from 8:00-8:45 am--We bring back Centurion's much-loved Roundtable Discussion Groups. Visit centurionjewelry.com for Table Topics and Table Leaders, TBA soon. Special Presentation in the Arizona Biltmore Ballroom from 8:45-9:45 am by Milton Pedraza, CEO, The Luxury Institute entitled: Can Your Jewelry Business Thrive Under Uncertainty and Risk in 2022 and Beyond?

DESCRIPTION: The U.S. economy was experiencing one of the longest periods of economic growth since 2009. Then COVID-19 struck. 2021 was a snapback year from 2020. Today, the U.S. economy is experiencing unprecedented growth. Can it last? Can your business thrive if economic growth moderates, or slows significantly? Milton Pedraza, CEO of the Luxury Institute, will provide insights into the current state of the luxury market, review economic projections for 2022, and recommend a high-per formance plan to execute brilliantly under any market conditions. Natural Diamond Council will open the speaker session with its newest "Sizzle Reel."

All Day

Download our Official Show App sponsored by NATURAL DIAMOND COUNCIL (NDC). NDC will also lead a very special at-show "Influencer" effort to editorially cover products and happenings at Centurion 2022. See Page 36 for more on this program.

10:00 am - 6:00 pm

Show Hours

11:00 am - 5:00 pm

Coffee & Cappuccino Service. Enjoy a delicious cup of coffee or cappuccino. Stations will be located in all exhibit areas. Sponsored by Luxury Display Group, F-T16, front of Frank Lloyd Wright Ballroom.

12:30 pm - 2:00 pm

Lunch: Arizona Biltmore Ballroom

7:30 pm - 9:00 pm

Opening Dinner & Design Awards Entries Presentation: Arizona Biltmore Ballroom. Tonight's opening dinner brings a fresh, new approach to Centurion's high-participation Annual Design Awards. Over a delicious Arizona Biltmore dinner, our sponsor, Jewelers Mutual Group, F-T3, Frank Lloyd Wright Ballroom, will present all of the beautiful entries by category in this "blind" competition. Retailers and judges will be able cast their votes for their favorite designs through lunchtime on Tuesday, February 1, 2022 (last day of the show) right at the "live" Centurion Design Awards Cases inside our fashion-forward Macarthur Ballroom exhibit area. Retailer Buyer Personnel each receive a $10 Gift Card when they stop to cast their vote! After voting closes, Winners Will Be Announced via a special notification message to all show participants on our Official Show App.

9:00 pm - 10:30 pm

Open Bar after Dinner, Gold Room, Open Bars are sponsored by Bottom Line Marketing, F-T5-6, Frank Lloyd Wright Ballroom. Access with proper show badge.

Here's What's Happening On Monday

7:00 am - 6:00 pm

Come to Registration and Badge Pick-Up in the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time. Badge Lanyards and Show Bags are sponsored by Smart Age Solutions, M-T1 (front of Macarthur Ballroom) and TAB4 (front of Arizona Biltmore Ballroom).

7:30 am - 9:30 am

Exhibitor-Set-Up

8:00 - 9:30 am

Exhibitor Breakfast: Arizona Biltmore Ballroom with Retailer Breakfast

8:00 am - 9:30 am

Retailer Breakfast: Arizona Biltmore Ballroom. From 7:20-8:00 am, we bring back Centurion's muchloved Roundtable Discussion Groups. Visit centurionjewelry.com for Table Topics and Table Leaders, TBA soon. Coffee will be available at the start of the Roundtables and the Breakfast Buffet will be open from 8:00-9:30 am.

iSHOWCASE is Sponsor for Centurion's special, 90-minute Luxury Consumer Experience Education Program from 8:25-9:55 am in the Arizona Biltmore Ballroom, following Roundtables.

An expert from The Ritz Carlton Leadership Center will share advice from the luxury experience leader on Creating Brand Advocates in your business. You will review how to anticipate customer needs through their service journey, including how to stay-in-the-moment to increase perception, customer relationship management best practices, and how to leverage surprise and delight techniques.

All Day

Download our Official Show App sponsored by NATURAL DIAMOND COUNCIL (NDC). NDC will also lead a very special at-show "Influencer" effort to editorially cover products and happenings at Centurion 2022. See Page 36 for more on this program.

10:00 am - 6:00 pm

Show Hours

TUESDAY, FEBRUARY 1, 2022

Here's What's Happening On Tuesday

Tuesday, February 1, 2022

7:00 am - 6:00 pm

Come to Registration and Badge Pick-Up in the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time. Badge Lanyards and Show Bags are sponsored by Smart Age Solutions, M-T1 (front of Macarthur Ballroom) and TAB4 (front of Arizona Biltmore Ballroom).

7:30 am - 9:30 am

Exhibitor-Set-Up

8:00 - 9:30 am

Exhibitor Breakfast: Arizona Biltmore Ballroom, with Retailer Breakfast

8:00 am - 9:30 am

Retailer Breakfast: Arizona Biltmore Ballroom. BREAKFAST EDUCATION. TODAY starting at 8:00 AM-Roundtable Discussion Groups. Visit centurionjewelry.com for Table Topics and Table Leaders, TBA soon. Morning Speaker from 9:00-9:45 am, following Roundtables TBA soon.

All Day

Download our Official Show App sponsored by NATURAL DIAMOND COUNCIL (NDC). NDC will also lead a very special at-show "Influencer" effort to editorially cover products and happenings at Centurion 2022. See Page 36 for more on this program.

10:00 am - 6:00 pm

Show Hours

11:00 am - 5:00 pm

Coffee & Cappuccino Service: Enjoy a delicious cup of coffee or cappuccino. Stations will be located in all exhibit areas. Sponsored by Luxury Display Group, F-T16, front of Frank Lloyd Wright Ballroom.

12:30 pm - 2:00 pm

Lunch: Arizona Biltmore Ballroom

Monday Happenings, Continued

Continued from Page 40

11:00 am - 5:00 pm

Coffee & Cappuccino Service: Enjoy a delicious cup of coffee or cappuccino. Stations will be located in all exhibit areas. Sponsored by Luxury Display Group, F-T16, front of Frank Lloyd Wright Ballroom.

12:30 pm - 2:00 pm

Lunch: Arizona Biltmore Ballroom

6:00 - 7:00 pm

Open Bar, Macarthur Patio: Open Bars are sponsored by Bottom Line Marketing, F-T5-6, Frank Lloyd Wright Ballroom. Access with proper show badge.

7:30 pm to 9:00 pm

Dinner On Your Own

Search Google for top 10 restaurants near the Arizona Biltmore Resort to check out top, close-by area Restaurants for Dinner On Your Own Tonight.

9:00 pm - 11:00 pm

Open Bar, Cottage Lawn Complex. Open Bars are sponsored by Bottom Line Marketing, F-T5-6, Frank Lloyd Wright Ballroom. Access with proper show badge.

Tuesday Happenings, Continued

Continued from Page 42

6:00 pm - 8:00 pm

Exhibitor Move-Out Hours

7:00 - 8:00 pm

Open Bar on Spire Lawn. Prior to Dinner starting at 8:00 PM in Arizona Biltmore Ballroom. Open Bars are sponsored by Bottom Line Marketing, F-T5-6, Frank Lloyd Wright Ballroom. Access with proper show badge.

8:00 - 9:30 pm

Grand Finale Dinner Arizona Biltmore Ballroom, Immediately Followed by Centurion's 2022 Major Entertainment TBA in the Arizona Biltmore Ballroom

Enjoy a wonderful, wind-down dinner and drinks together with your many industry friends and then... Centurion's 2022 Featured Entertainment TBA!

Here's What's Happening On Wednesday

Wednesday, February 2, 2022

4:00 am - 2:00 pm

Shuttles to Phoenix Sky Harbor Airport

Check with Centurion registration for details on where the buses depart.

8:00 am

Bus to Tucson

We are pleased to bring back the Bus to (and from) Tucson, provided courtesy of AGTA.

The bus will leave the Arizona Biltmore at 8:00 am and head to the AGTA Show in Tucson and will return from its drop-off point at 6:30 pm the same day.

You can of course bring your bags and stay on in Tucson if you wish.

Check with Centurion Registration for details on exact pick-up and drop-off points and any time changes.

LOCATION 2023

Mark Your Calendar NOW for 2023!

Hope You Enjoyed Centurion 2022, Our 21st Anniversary Show!

We look forward to seeing you back here next year at our annual home, The Arizona Biltmore Resort.

ARRIVALS

Friday and Saturday, January 27 and 28, 2023

SHOW DAYS:

Sunday, Monday and Tuesday, January 29, 30 and 31

DEPARTURES

Wednesday, February 1, 2023

SPECIAL SPONSORS

ALL DAYS STARTING AT 4PM FRIDAY

Smart Age Solutions is the show sponsor for Badge Lanyards and Show Bags for the 2022 Centurion Show. Get yours at registration.

Make sure you bring your QR code for easy, touchless registration in the Aztec Room.

SALON CANYON-MR-2

The Founder’s Collection. Featuring a new diamond-studded crescent signature and hidden diamond bloom. To view our extensive line and to reserve your appointment with one of our Tacori Specialists, email claudia@tacori.com

SPECIAL SPONSORS

NATURAL DIAMOND COUNCIL

ALL DAYS STARTING FRIDAY

Natural Diamond Council is the show sponsor for The Official Show APP and High Consumer Exposure Social Media Posting Program.

This program covers product and happenings during Centurion 2022.

The many posts will be broadcast to NDC’s (and Centurion influencers’) wide consumer audiences!

Look for App instructions as the Show gets closer! Details at centurionjewelry.com

CENTURION 2022

SALON F-402

SPECIAL SPONSORS

ALL DAYS STARTING

SATURDAY EVENING

Bottom Line Marketing is the show sponsor for Open Bars at Centurion 2022. Cheers!

Open Bar Schedule Access With Proper Show Badge/ID

SATURDAY 6:00-7:00 pm

Spire Lawn

SATURDAY 9:00-11:00 pm

Spire Lawn

SUNDAY 9:00-10:30 pm

Gold Room

MONDAY 6:00-7:00 pm

MacArthur Patio

MONDAY 9:00-11:00 pm

Cottage Lawn Complex

TUESDAY 7:00-8:00 pm

Spire Lawn

OPENING DINNER SUNDAY VOTING ALL DAYS

Jewelers Mutual Group is the show sponsor for the Centurion Annual Design Awards

Opening Dinner & Design Awards Entries Presentation, Arizona Biltmore Ballroom

Sunday January 30, 7:30-9:00 pm

Over a delicious Arizona Biltmore dinner, our sponsor will present all of the beautiful entries by category in this “blind” competition.

Retailers and judges will be able cast their votes for their favorite designs through lunchtime on Tuesday, February 1, 2022 (last day of the show) right at the “live” Centurion Design Awards Cases inside our fashion-forward Macarthur Ballroom exhibit area. Retailer Buyer Personnel each receive a $10 Gift Card when they stop to cast their vote!

After voting closes, Winners Will Be Announced via a special notification message to all show participants on our Official Show App.

SPECIAL SPONSORS

ALL SHOW DAYS STARTING MONDAY

AM

Luxury Display Group LLC is the show sponsor for Coffee and Cappuccino on all show days throughout the show.

SPECIAL BREAKFAST PRESENTATION MONDAY

iShowcase is the sponsor for Centurion's special, 90-minute Luxury Consumer Experience Eduation Program from 8:15-9:45am, following roundtables in the Arizona Biltmore Ballroom.

An expert from The Ritz Carlton Leadership Center will share advice from the luxury experience leader on Creating Brand Advocates in your business. You will review how to anticipate customer needs through their service journey, including how to stay-in-the-moment to increase perception, customer relationship management best practices, and how to leverage surprise and delight techniques.

What do you do to stand out?

INVENT OR Y REINVENTED

BOOTH F-513

HEDDA SCHUPAK, EDITOR,

Dress Like A Princess!

How Kate And Meghan Style Diana’s Favorite Pieces, And You Can Too

London, UK—The Duchesses of Cambridge and Sussex—aka Kate Middleton and Meghan Markle— have often been seen wearing jewelry that belonged to the late Princess Diana, the iconic mother-in-law they never got to meet.

Both women are fashion icons themselves. Fashion webzine Who What Wear took a look at how they styled some of Diana’s favorite jewelry pieces, and offered a few similar options available to us commoners. While Who What Wear’s lookalike picks are mostly fashion jewelry, there is no shortage of similar fine jewelry for the princess in all your customers. Here are a few:

Butterfly earrings: Both Princess Diana and the Duchess of Sussex wore them in a way that was trend-appropriate for their time: Diana dressed them up with a coordinating butterfly necklace on an omega chain; the Duchess of Sussex dressed them down, skipping the matchy-matchy look and casually wearing them in lieu of a diamond stud.

Half-bezel diamond tennis bracelet, 7.60 ctw, above left, A. Link. “Popcorn” bracelet is a modern take on the three-strand pearl bracelet, above right, Mastoloni.

Right, 14.0 mm South Sea cultured pearl earrings with 5.46 ctw diamond set in platinum and 18k white gold; by Angela Cummings for Assael.

Of course, Diana’s sapphire-and-diamond ring, presented by Prince William to Kate Middleton, is undoubtedly the most famous engagement ring in the world. But the late Diana also loved to wear matching earrings, and so does Duchess Kate (image, Getty via Who What Wear).

Diana, above right, and Meghan Markle, Duchess of Sussex, above left, in the same butterfly earrings. Both images, Getty via Who What Wear. Gold, enamel and diamond butterfly earrings, Aaron Basha.

Princess Diana was a fan of classic pearls and diamonds, particularly a diamond tennis bracelet and a multi-strand pearl bracelet, along with numerous pairs of pearl earrings (top image).

Finally, Meghan Markle flashed Diana’s favorite aquamarine ring at her wedding reception following her marriage to Prince Harry. (Image, Getty via Who What Wear).

Both the Duchess of Cambridge and the Duchess of Sussex often wear the same looks.

Above, a pair from Oscar Heyman, featuring 2 oval sapphires, 13.22 ctw, and four round diamonds, 2.56 ctw, set in platinum.

Your customers can look like royalty too with this 18k white gold ribbon ring from Suna Bros. below, featuring a 5.04-ct aquamarine and 0.60 ctw of diamonds.

HEDDA SCHUPAK, EDITOR, THE CENTURION

Who What Wear: 8 Outdated Trends Adjust Your Merchandise

New York, NY—It’s always interesting to see consumer fashion editors’ take on jewelry trends. After all, those are the magazines your customers are reading. While the major glossies often show only a smattering of jewelry store brands, the online fashion webzine Who What Wear tends to show much more accessible jewelry in its trend stories. Image: Natural Diamond Council 2020 holiday trend report.

A recent article titled “8 Outdated Jewelry Trends We’re Phasing Out” featured an interesting perspective on the ins and outs of jewelry design. Author Anna LaPlaca acknowledges that jewelry design trends have a longer shelf life than seasonal clothing trends. As we say in the industry, “evolution, not revolution.”

For fine jewelry, however, it’s better to add in some of the new trends but think carefully and check your sales reports before ditching an older trend. Sometimes there’s an easy way to style them so they look more current. Here’s LaPlaca’s take and our thoughts on each.

She says: Chunky rings are in, delicate rings are phasing out.

We say: Add some chunky rings to your mix but don’t ditch the delicate rings just yet. Update them by showing them in a stack for a bigger look. Rahaminov.

She says: DIY, camp-inspired jewelry is out, timeless classics are in.

We say: You can never go wrong with timeless classics. A. Link.

She says: Ear cuffs are out, unusual pearl earrings are in. We say: Ear cuffs weren’t a big finejewelry category to begin with, but artistic and distinctive pearl earrings are well worth adding. Yoko London.

She says: Rainbow [of] stones are out, simpler pieces are in. We say: People who love color love it, no matter what’s “in” or “out.” But you also can’t go wrong with simple diamond classics. Mémoire.

She says: Drop earrings are out, unconventional hoops are in.

We say: Hoops are always in and it’s absolutely worthwhile to add a few unusual ones to your showcase. But don’t write off drops anytime soon, especially versatile sizes. Pesavento.

She says: Phasing out gold jewelry, excited about silver jewelry. We say: Not so fast. The fashion pendulum always swings, so it’s worthwhile to add some more silver/white options, but it’s still very much a yellow-gold fashion cycle. Charles Garnier Paris.

She says: Saturated shades are out, clear pieces are in.We say: Happy, bright, whimsical enameland-diamond pieces (top image) are still on-trend. But there’s always room for other neutral stones. Ray Griffiths.

She says: Nameplate jewelry is out, birthstone jewelry is in.

We say: Birthstone jewelry is always a safe bet, but like drop earrings, don’t write off the nameplate just yet.

HEDDA SCHUPAK, EDITOR, THE CENTURION

Vogue Says This Engagement Style Is Big New, Now Trend

New York, NY—Celebrity engagements make news because, well, they’re celebrities. But something that’s also generating buzz is how many of them are choosing oval diamonds for their engagement rings. Image: yellow gold oval halo ring, Precision Set.

This article in Vogue says the oval is shape is generating buzz not only among the celebrity set, but also among jewelers and consumers. According to Google Trends, “oval engagement rings” was the top-searched ring cut over the past five (!) years, says the article.

There’s a reason why: ovals typically look larger than rounds of the same carat weight, plus the elongated shape is very feminine and flattering to most fingers. The shape became popular among ordinary consumers in 1957 after Lazare Kaplan created an oval cut that could be mass produced easily, but several famous historic diamonds also are ovals.

The most famous is the Koh-i-Noor, an Indian Golconda diamond presented to Britain’s Queen Victoria in 1870. It later was set into the coronation crown of Queen Elizabeth, the Queen Mother (of current reigning monarch Elizabeth II), and now is on display with other British crown jewels at the Tower of London.

Another famous oval is the blue Wittelsbach-Graff which, like the Koh-i-Noor, is a Golconda. Originally a cushion cut, the stone passed through various European royal families, ending up with the Bavarian Wittelsbach family in 1722. Famed jeweler Laurence Graff acquired it in 2008, controversially re-cutting it to enhance its color and clarity and eliminate some flaws. It was subsequently renamed the Wittelsbach-Graff.

Of more recent origin, the Pink Star, also called the Steinmetz Pink, was found in Botswana in 1999 and now belongs to renowned Hong Kong jeweler Chow Tai Fook, which owns the Hearts On Fire and Mémoire brands in the United States.

Here are a few oval engagement ring options:

Oval halo ring, Imagine Bridal.

Oval halo ring, Coast Diamond

Crisscross band with oval center, Uneek.

Oval with baguette side accents, Rahaminov.

GeoArts oval eternity band, Mémoire.

IRA BERGMAN, THE GORDON CO.

Level Up Your Attitude Think Strategically

Ft. Lauderdale, FL—The irony about the last 18 months is that most retail jewelers have benefitted significantly from the pandemic. We all know how travel restrictions and a “stay at home” mentality have become the jeweler’s best friend. Less store traffic for sure, but serious shoppers have created higher average retail sales and unexpected growth since last Spring. It’s been a kind of jewelry buying frenzy that we haven’t seen for many years.

Some retailers still can’t believe their recent success. Many worry how long it will last, while others think the good times will continue to roll. Go ahead and ride the wave as long as you can, but I’ve been around for more decades than I care to recall. One thing I know, things can’t continue to go up without an eventual correction. This is precisely why my message to all jewelers is to think strategically as you close out the year, and especially as you make plans for 2022.

So let’s talk strategy. What should you be doing as you close out the year and consider alternatives for the next 12 months?

You need product. Supply chain issues abound. We all know this. Some suppliers cut off orders back in early September because they couldn’t guarantee delivery by December. You need to make sure that you have what you need right now.

Consider the uniqueness of the time. This could well be a “once in a lifetime” holiday season, so it’s no time to be conservative. I could make an argument that you should be “doubling down” on your advertising and driving traffic like never before, and perhaps even having a major sale event to take advantage of a very favorable economic opportunity.

You need people. I know. It’s been very hard to attract and retain good people. It’s a problem not just in our trade, but

for every business enterprise. Recruiting and retention is no longer a “once in a while thing.” It’s an ongoing effort, to the point of recruiting even if you don’t have a position to fill. And on retention, people don’t leave companies. They leave bad owners, bad managers, toxic cultures, negative co-workers, and the like.

You need perspective. Think long and hard about what is going to make your business stronger in 2022. What are your ideas for the store? What are your plans for yourself? How much longer will you be in business? Do you have a succession plan? Have you considered a business transition? Is an exit strategy in your sight? Where do you go from here?

You need a plan. Alternatives for next steps are often confusing, even debilitating, if not strongly considered. My experience is seeing jewelers procrastinate and fail to make decisions that could drive traffic, lower inventory levels, create cash flow, reduce debt, and increase profitability. Jewelers continue to do what they’ve always done and somehow believe that things will change. They seldom do unless you have a plan and work that plan to change the way you think. How you think determines what will come next.

You need a friend. Seeking advice is one of the smartest things you can do. It reveals strength, not weakness. Intelligence, not incompetence. Humility, not arrogance. If you need help, seek it out. My company offers free advice to anyone who calls. We aren’t the only ones. There are plenty of quality consultants and experts in our field who love our industry and want to help jewelers compete and thrive. Reach out to them.

To recap, the current pace of business will change at some point. You must be strategic in your thinking and planning. Consider all your options and be decisive. Don’t wait until it’s too late to address any of the issues above. Find the right balance between caution and assertiveness. These are interesting times, unprecedented times. Let’s all make the most of them. If we can help, contact us or ask for our free Case Study book.

SALON M-205

Customers Who Invest

Help Watch Clients Become Wise Collectors With These Investment Tips

Singapore—Jewelers can help budding watch enthusiasts become knowledgeable collectors with a few tips for buying investment-quality watches. While we’re always a little nervous about connecting the word “investment” to jewelry, gems, or watches, the fact is some watches have appreciated in value as much as 57% in the last three years. And there definitely are buyers who will look at the investment value of a watch first, vs. a collector who is fascinated by the watch’s features. Images Instagram via Harper's Bazaar, Singapore, Edition.

An article from the Singapore edition of Harpers Bazaar offers some tips to guide your watch customers toward timepieces that are likely to be a good investment. To excerpt:

1. If investment is the primary goal, pick one or two brands, and start with proven brands rather than obscure ones. Rolex and Patek Philippe are good choices, says the article. So are Cartier, Omega, Breitling, Audemars-Piguet, IWC, Jaeger-LeCoultre, and Panerai.

2. Do your research. What type of watches are you focusing on?

At auctions, "focus had been on contemporary watches, but tastes have changed and there is recognition that vintage watches are more collectable," Thomas Perazzi, Head of Watches Phillips Asia said.

3. Look for something unique, such as limited-editions or collaborations.

4. Focus on mechanical watches rather than quartz, and maintain the watch properly.

5. Accept that your watch might not sell when you want it to, so buy it with the idea of wearing it and enjoying it.

6. Have patience if you're selling.

Be willing to wait it out or even accept that it won't sell. You should enjoy buying a luxury watch and wearing it, with the understanding that getting a return on your investment is not guaranteed.

THOUGHTS FOR SUCCESS

BILL BOYAJIAN, BILL BOYIJIAN ASSOCIATES

Tips for Boosting Success

Carlsbad, CA—Recently, I was thinking out loud about some of the intangibles that help drive success, and I came up with this list of 11 important points. Keep these in mind as we get into the heart of the holiday selling season:

1. We rarely get what we don’t ask for.

2. The most successful people today excel at remote innovation.

3. Sometimes we have to fail in order to succeed. It’s best to fail fast.

4. The mark of successful people is that others are talking about them.

5. People often don’t know what they want, or even need, until they see or hear about it from others.

6. Rid yourself of clients and customers who are unpleasant to work with. The same goes for employees and bosses.

7. You don’t necessarily need to be a contrarian, but you should always be provocative.

8. Complexity is over-rated. The simpler you can make something, the more elegant it will be.

9. If you want to change peoples’ behavior, you need to appeal to their self-interest.

10, If you really want to sell something, first sell yourself. The rest will come.

11. There are three stages of selling. The first is the original sale. The second is the add-on sale. The third is a referral.

Words Sabotaging Your Sales?

New York, NY—No matter how intuitive you are at sensing customer needs, how knowledgeable about your product, or how skilled at turning features into benefits, certain speech patterns can undermine your entire sales presentation, leading to an “I’ll think about it,” instead of an “I’ll take it.”

Top image: Pixabay

An article on CNBC.com says psychologists, linguists, recruiters and CEOs have identified 11 commonly-used words and phrases that undercut your ability to project confidence. Whether in sales, an interview, a routine meeting, or any other communication where confidence is important, swap these out for stronger phrases to sound more professional and capable, says the article. Here are just a few examples:

Don’t say: “Does that make sense?” Do say: “What are your thoughts?”

Don’t say: I think Do say: I believe.

Don’t say: I’m not sure, but Do say: Whatever comes after “but,” minus the disclaimer.

Don’t say: I just wanted to Do say: I wanted to (without “just”).

Don’t say: For what it’s worth Do say: whatever you were going to say, without the FWIW.

For more words to avoid and why these and other phrases weaken your presentation, visit: https://tinyurl.com/2p96xvfe.

SALON F-407

THOUGHTS

ABE SHERMAN, BIG-BUYERS INTELLIGENCE GROUP

Food for Thought! I Had Turnover All Wrong!

Napa, CA—For decades, we taught turnover to thousands of people throughout the country, showing example after example of high turns, low turns and what we thought was the ideal range for inventory turns. Whether on Webinars, one-on-ones, trade-show presentations, Plexus group meetings – the conversation about turnover was the same, how to improve turn.

Recently, however, I came to the conclusion that I had it all wrong.

As I was preparing a presentation, titled Don’t Waste a Good Crisis, for the recent AGS Conclave, I began outlining how to fuel growth in this very unusual year. With sales being up so much over 2020 and inventories, for the most part, being much leaner than in past years, the current situation was different. So much so that for the first time I saw turnover itself very differently. Because of this, I asked myself the question:

What is turnover?

And then I asked the Conclave audience. The answers were similar to: It is the relationship between Cost of Goods Sold & Inventory, or a goal to hit. And yes, that’s what we have all accepted as turnover but I came to realize that those things are really not what turn is all about.

Turnover is not a number. Turnover is not a goal. Turnover is an analysis!

Turnover is an analysis because the number, or the goal, changes each and every time you dig a little deeper into the data. Below is the example I used for the AGS presentation.

This is a single store doing over $5 Million with a 1.59 turnover. Most people would be very happy with this result, but since we were talking about how to fuel growth, we need to drill into each category, vendor and price point. As I started drilling into the data, it hit me up-top the side of the head. I had been thinking about the goal all wrong. The goal isn’t to improve turnover.

The goal is to improve sales!

Continued on P. 78--->>

TABLE TAB-7

ABE SHERMAN, BIG-BUYERS INTELLIGENCE GROUP

I Had Turnover All Wrong, Continued

Continued from Page 76

I selected four of this store’s top performing categories by turnover. As you can see above, nearly 25% of this store’s sales came from just these four categories, each with between 2.5x & nearly 5x inventory turns. You know by now that this isn’t the end of the is story and more analysis needs to take place, so I drilled into each category by price point.

Beginning with Diamond Pendants, the next level down is a Price-Point analysis. Fueling growth in a rapidly increasing sales environment that most everyone is experiencing this year is about identifying where exactly you need to feed your inventory. Where to step on the accelerator if you will.

For those of you who have been reading my newsletters for the past 20 years, this is not new information, so what’s different? What changed for me was how I think about the process. So many people get caught up in achieving their turn goals (or GMROI goals), with those things being the end of the conversation. But I now believe we need to evolve the thought process itself.

Sure, the goal is about how to grow sales, and it always has been, but I wanted to make this point specifically, that chasing the number is not how we should be thinking about this. Yet we are often asked the question, ‘what should turn be?’ How do you feed the areas of rapid sales increases? By knowing where to increase your merchandise assortments and feed the machine, especially when sales are booming. Turnover is not a number or a goal – turnover is an analysis.

Beginning with the company and diving into ever more granular layers of your business; by vendor, category, price-point and style, your job isn’t to hit a turn goal – your job is to analyze it. Don’t wait another day, As always, I look forward to your comments.

TABLE M-T2

KEVIN SAW, PICUP MEDIA/GEM LIGHTBOX

From Writing to Selling

How To Write Earring Product Descriptions

Hong Kong--When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?

Unlike creative fiction, writing a jewelry product description demands a different set of targets, but just because you’re not aiming for literary awards doesn’t mean you don’t have to be creative. When it involves texts, it means you’re playing with the imagination of your audience.

This all boils down to BALANCE. Be creative with your words but at the same time, business-focused. After all, your ultimate goal here is to SELL.

In the world of digital shopping, you’re relying more on visual components online—your jewelry photos, videos, texts. Hence, more factors are added to the mix. You have SEO, discoverability, tag and title relevancy, and product listing quality, just to name a few. Your core guide here is to write a well-structured, compelling, and SEO-friendly product description for earrings to increase your chance of discoverability in search engine results and persuade potential buyers to buy.

So, how do you do that? Let’s take a look!

Write Vivid Product Descriptions for Earrings in 5, 4, 3, 2….!

1. Know your earrings

You can’t describe what you don’t know. Take a look at your pair of earrings and examine them the way your buyer would. There are different types of earrings and earring backs. Learning to identify the type of earrings you’re selling makes this part easier for you and for buyers that are looking for specific types of earrings. I have listed a few of the popular ones below.

Different Types of Earrings

1. Stud earrings

2. Drop earrings

3. Dangle earrings

4. Hoop earrings

5. Huggie

Images courtesy of PicUp Media. Once you’ve identified the type of earrings you’re selling, you must be able to describe the type of earring backs as some buyers are looking for a specific type that they believe best hold the earrings securely on their ears.

The most common earring backs are: Post backs

Hinge backs

Lever backs

Shepherd hook backs

2. Talk to your buyer

Talk to your buyer when writing product descriptions for earrings. The same rule applies when writing product descriptions for earrings or other jewelry pieces. Focus on your target buyer alone.

Further, it’s easy to come up with the right words if you know who you’re talking to. Who did you have in mind when you designed those earrings? Are they ideal gifts for moms? Would the pair be a perfect piece of bridal jewelry?

Find out who they are and what they are like. Then, use words that they would commonly use and would resonate best with them. Talk and relate to them directly.

3. Use sensory details when describing your earrings

Use sensory details when describing earrings. When you write using sensory details, you write descriptive sentences that employ the sense of touch, sight, sound, smell, and taste. And this is what makes them powerful and memorable as they make your target buyers feel, see, hear, smell, and taste your words. Unlike ordinary texts, sensory language lights up different areas of your buyers’ brains; thereby, captivating their attention.

Below are a few descriptive words that appeal to one’s senses.

Sight – dazzling, glistening, bright, sparkle

Touch (talk about texture) – engraved, angular, carved, cottony, coated, enamelled, encrusted, embossed, feathery, layered Hearing – clinking like a chandelier, squeaky

Taste and Smell – delicate, buttery, tantalizing, fresh, whiff Motion – swaying, cascading, sashaying, strutting

As you look at your jewelry, use your imagination and you’ll surely come up with more descriptive words that accurately describe your design.

Sensory words are powerful enough to boost your sales, especially online where buyers cannot touch your product.

Continued from Page 80

Instead, they rely on your words to give them that experience. Use these words to allow them to imagine themselves holding your jewelry products. Employ the right language to increase their desire.

4. When writing product descriptions for earrings, persuade using connotative language. Connotative language persuades as

Earring Product Descriptions, Continued

Continued from P.80

it carries meanings and emotional associations that could impact your audience and influence them to purchase.

Choosing the right words when using connotative adjectives is critical as inappropriate synonyms may confuse your buyers. For instance, if you say, “wear something different this season” when you want to say “unique” may put you at a disadvantage, especially if you’re selling a unique piece of earrings. Here, unique means unusual—a design that had never been created before, whereas, “different” could mean something other than the earrings they already have, but not necessarily unique.

Think about vivid writing. Vivid writing uses descriptive language that paints a clear picture—sort of a mental image that sticks in your target buyer’s mind; thus, making you memorable. It allows them to see clearly what you have envisioned your product to be. Drop overused words like “beautiful” or “gorgeous.” Instead, be precise. Say “Exquisite” when describing a pair of diamond chandelier earrings. Call it “glistening” or “lustrous” just like a real chandelier. Give impact to your word choices to help your potential buyers envision the product that you want them to see.

Always remember that jewelry purchases are emotional purchases. More than a piece of product, you’re selling emotions here and by using vivid language, you satisfy their emotional needs.

5. Be rational

If emotional descriptions persuade, rational descriptions inform. After tickling your buyer’s fancy, supplement it with rational

earring product descriptions to satisfy their material needs. This is where you have to be straightforward and factual to avoid product returns and complaints later on. Inaccurate rational description can lead to conflict with buyers for sending them items not as described, which could hurt your reputation.

Rational product descriptions include the product price, materials used, the 4Cs of diamonds, measurement, and o ther pertinent details. Be as detailed and precise as possible. Make it concise, about 50-100 words. When you get this right, you save both your time and your buyer’s time as it would reduce the amount of time you’d spend exchanging messages with the buyers just to answer their material-related questions. Use your product description box in such a way that your buyer will not feel that their time was wasted.

Finally, combine your emotional and material product descriptions to seal the deal. Here’s an example of how you can properly combine both. See image below.

In conclusion, writing product descriptions for earrings s houldn’t have to be difficult. Ask yourself, “what am I trying to say? What words would best express it?” Find the right words and put them down.

This reminds me of the artist Dongchun Lee who states that jewelry requires exchanges of emotional and sometimes intellectual thoughts between the artist and the wearer.

So go ahead, connect with your buyers and let them live your story through your words.

EMMANUEL RAHEB, SMART AGE SOLUTIONS

Managing Your Store's Social Media Account

New York, NY--Today’s customers rely more and more on social media to help them make purchasing decisions. If you’re not engaging on social media, then you’re not reaching new customers.

Here are 5 tips to help you manage your jewelry store’s social media accounts effectively to increase your sales:

1. Work with a digital marketing agency.

Dealing with customers, ordering inventory, managing a jewelry store and running your social media accounts can be overwhelming. Take some of the pressure off yourself and hire a digital marketing agency. An agency will take responsibility for your success and allow you to focus on what you do best.

2. Manage your social media profiles.

Social media is often the first place new customers encounter your business. Ensure that you make a good first impression by auditing your social media profiles. The three most important areas to review are your profile picture, biography and company’s selling points.

With your profile, you’ll want to make sure that your logo is your current one and isn’t out-dated. You’ll also want to replace any photos that are no longer relevant. How do you want your jewelry business to be perceived? Build trust and credibility with your social media profiles and make it count.

Another area to review and update is your biography. This tells your customers all about your jewelry store’s history and is the perfect chance to humanize your business. People like to deal with people they know. Don’t be afraid to tell your personal story! There’s a reason why you got into the jewelry business.

And, of course, always make sure that the basics of your company are covered: address, telephone, and open hours. That’s obvious!

The last area you need to manage are your company’s selling points. This isn’t to be confused with a biography (although you may include some of your selling points as part of it). What’s important is letting your customer’s know what makes your

jewelry store special. Customers have unlimited choices of where to purchase an engagement ring or gift for a loved-one. Why should they buy from you?

3. Boost your visuals.

Customers expect it. Go through your photos and social media timelines to see which jewelry styles have performed best. Take these styles and re-shoot your photos and videos with an upcoming Holiday in mind. Use decorations, colors and themes to spread the festive cheer! Stand-out in Instagram and Facebook and get people excited about shopping in your store, whether online or in person.

4. Engage with your followers.

The holidays are all about friends and family. ommunity is a strong selling-point on social media. When someone comments on your post, make sure you reply. Always answer any direct messages you receive (preferably the same day). A fast response can mean the difference between making a sale or not.

Also, since your social media pages are public, other people can see that you’re responding and this becomes powerful proof that you’re a business that listens to its customers and cares. The goal here is to be accessible to your audience and the more you engage with them, the more they’ll engage with you!

5. Schedule your content in advance.

Don’t leave things to the last minute. It may take you longer than expected to create the amount and variety of content you’ll need. Always go for quality over quantity and create social media visuals that you’ll be proud to share. By getting your content done early and pre-scheduling your posts, this gives you more time to spend on other areas of your business. Use this to your advantage and start at least 3 to 4 months ahead of time.

In closing, social media is a powerful marketing channel but only if you maximize your results. What you put into your digital marketing is what you’ll get out of it. Don’t be afraid to get started on your own or ask for help. Do what you can with the resources you have and use your current sales to fuel your future growth. If done correctly, social media should easily pay for itself!

JAMES (JIMMY) DEGROOT, JEWELRYSTORETRAINING.COM

Can't We All Just Get Along? Cooperation is Key

So what we’re gonna do is all write our names on a piece of paper and write down when we are the happiest, the most content.”

So now in this scenario, everyone is showing their true motivation. Sue might put down, “I’m happiest when I have all my work done and checked off my list.” Darren might write, “I’m happiest when I’m working with a customer.” Phil might write, “I’m happiest when I’m covering all the details of a custom piece.” And finally you may write, “I’m happiest when I’m left alone to do my work.”

Green Bay, WI--How much better or profitable could your store be without all the petty bickering and negative talk?

I mean, if we just put all that negative energy into getting along and working as a team, how great would that be? In my experience as trainer and consultant there have been so many times I just wanted to grab people by the arm, put ‘em in a room together and tell them, “Whatever this is, work it out right here and now or you’re both outta here!” And I even felt that way about some owners! I know that sounds extreme.

We waste SOOOO much money and time in unhappiness and if we just got along and built respect for one another, life would be exponentially better.

OK so here’s how to do it. You get your team together with some great coffee and donuts and say these words. “Hey folks, I think it’s no secret that we have some animosity in this store and it’s affecting all of us. I don’t know about you but I’d like to come work to a place that I actually look forward to coming to and the only way that happens is if we all get along and build respect for one another. How does that sound?

OK the way we do this is to first understand that we are all individuals and are motivated differently.

Usually we don't get along is because we don’t know what each other’s motivations are and we make assumptions that others motivations are the same as ours. That’s where we get into judgement and assumptions.

Can you see how understanding this can really help folks get along and understand each other better? It’s when we DON’T know their motivations that we rush to judgement, condemnation and accusations. Firing people isn’t going to fix it. And I think you’ll agree it definitely needs to be fixed.

So have this simple session with your people. It will be a huge step to better store harmony, your store culture and yes it’s true….

Profitability.

Follow the link below to watch this article: https://news.centurionjewelry.com/sales-strategy/detail/canwe-all-just-get-along

JAMES (JIMMY) DEGROOT, JEWELRYSTORETRAINING.COM

Stop Discounting Regularly Level Up Your Sales

This took some time but we eventually got it done and we learned that it was REALLY easy with new customers.

This is just the way we did it. But I discovered that the one thing we really weren’t doing through all this discounting was adding VALUE. We learned how to add value to all of our merchandise by finding out from the customer what was important to them in this purchase and then leaning IN to THAT reason to add value.

Green Bay, WI--Discounting is a mindset, and oftentimes a bad one.

Discounting your product tells your customers several things; We don’t know how to properly price our products. We wanted to see if we could get you to pay this price first. This price here? That’s for suckers… new people that walk in, that we don’t know. We really need your business so I’ll take a price dive to get you into this today. This product isn’t really WORTH this price.

Now… I ask you, are these good messages to be sending your customers? Let’s face it, if you’re discounting on a regular basis, you’re desperate for sales and any one of these assumptions can be made by your customers. You may think you're creating friends, but all you’re doing is training them to get the lowest price.

I used to be caught in this fear aspect of discounting. I was apologizing for the price and trying to build a customer base by doing them a favor. Then I met a few consultants who told me to quit it. I was giving away the store, causing cash flow problems, profitability problems and sending out all these signals I mentioned.

I also hired a few salespeople who we trained to NOT discount. And once I saw how easy they made it and how much our customers still loved us, I never went back. We had trained our customers to expect a discount and we had to retrain them to know that the price on the ticket was the price.

An easy example is Karen and Mark coming into the store for an engagement ring. After some discovery questions we learn that Karen HAS to have a pear-shaped diamond and that she’s a physical therapist. The important thing to Karen was that she has a ring that she doesn’t have to take off at work. Armed with that knowledge, you can see that there’s no need for discounting.

We simply design a ring with a good solid, safe setting in palladium or platinum with a proper V prong or even full bezel set. There’s no discounting there. It’s what SHE wants. How would it look if I designed exactly what she wanted including casting and mounting and then took off 20%? It wouldn’t make sense. If we KNOW the customer’s reason for the purchase and why it’s important to them, price becomes no object. So we set about with this new mindset and enjoyed wonderful sales from then on.

NOW when it’s really time to discount for legitimate reasons such as close out or dating, then we can simply state the honest truth. And with that, there are none of those assumptive or imagined reasons I mentioned earlier. Honesty about discounting lends credibility to your organization and can build your relationships. So, don’t apologize to your customers through regular discounts. Learn to sell them on the reasons that are important to THEM and you’ll be a much happier jeweler.

Follow the link below to watch this article:

https://news.centurionjewelry.com/sales-strategy/detail/jewelry-discounting-chokes-revenue-and-profits-kills-customer-trust

MANAGING

YOUR SELLERS

3 Things We Should Be Doing Right Now Just Do It!

Green Bay, WI--Here’s what your focus should be for the future, especially when/if you are busy.

Yes, customers will be coming in and sales will likely be easier than ever and we can easily fall into order taking and clerking mode while the selling is good. But we need to continue our amazing customer experience even when we get busy. One way to really capitalize on all of this traffic is to make sure we are capturing customer information.

Really we need to be doing it all the time, but we can easily jump to a lot of assumptions and miss things when business gets hectic. But it's this information that is key to us creating an ongoing relational customer. So let's make sure all employees are taking the time they need to capture our customers' information and enter it into our systems for future marketing and follow up.

Next, let's remember to have our daily huddles every single day before the store opens. This is especially crucial now so we can have great communication about where our shop is at, goals for the day, employee lunch schedule, or anything that may affect the customer experience that day.

As soon as we stop communicating effectively, assumptions happen and mistakes occur and the result is typically a negative customer experience.

And lastly, now is the time to do individual clienteling with 5 people per day. Each staff member communicates with 5

people per day. We invite them to shop early while the selection is the biggest. We invite them to shop early when it's not as busy and we can give them our undivided attention. We invite them to shop early and take advantage of our shop's custom ability and especially we invite them to shop early because ordering products now can often have delays.

These three things are what your store should be focusing on right now for the next few weeks. Being amazing at capturing customer information, have your morning Huddle 15 minutes before the store opens. and contacting five people per day per salesperson to invite them in to shop early. Work on these three things and I promise you'll be a very happy Jeweler.

BEST SELLERS

ARMENTA | ASHI COUTURE | BENCHMARK WEDDING RINGS

ARMENTA

Armenta Best Selling Hoop Earrings That Elevate Everyday Style. 18K Yellow Gold with Grey Sterling Silver 35MM Hoop Earrings with Alternating Sleeping Beauty Turquoise/ White Quartz Doublets and Champagne Diamond Crivellis (0.60 TCW) Style: E17350 MSRP $1690 Armenta.com

ARMENTA

Armenta Pearl Statement Ring: 18K Yellow Gold and Blackened Sterling Silver Featuring One 11MM Round Pearl with White Freshwater, Cultured Pearls, White and Champagne Round Brilliant-Cut Diamonds. (0.45 TCW) Style: R18759 MSRP $2590 Armenta.com

ASHI COUTURE

Diamond Baguette Band; Eternal Collection A timeless classic, our baguette and diamond band is as timeless as love itself. 3.33ct of colorless to near colorless diamonds are set in 18-karat white gold.

SKU: AC34006JERBDWG MSRP: $18,550 AshiCouture.com

ASHI COUTURE

Diamond Three Row Band ; Eternal Collection: An elegant and evergreen three row diamond band. This classic design is set with 8 carats of colorless diamonds are set in 18-karat yellow gold.

SKU: AC32063EEVBDWG MSRP: $9,200 AshiCouture.com

BENCHMARK WEDDING RINGS

Our best-selling metal combination of Gold and Tantalum is featured on this beautifuWall Fracture ring. With white, yellow, or rose gold in the center, surrounded by sleek Tantalum edges, this ring will get noticed! Style CF978633GTAY MSRP: $850 BenchmarkRings.com

BENCHMARK WEDDING RINGS

Luxurious Dragon Scale: Our most-popular luxury ring is the Diamond Dragon Scale band. This ring features 1 carat of edge-set diamonds surrounding a raised and textured continuous pattern. Available in white, rose, or yellow gold. Style CFBP889857Y MSRP: $4,250 BenchmarkRings.com

BEST SELLERS

BEVERLEY K | CROWNRING BRIDAL HOUSE | GORDON CO., THE | DA GOLD

BEVERLEY K

18 karat white gold diamnd and sapphire Art Deco inspired ring set with a 9x7 oval center with milgrain edges.

Style: 8WR11203(A)-D,S,OP MSRP: $3,575 BeverleyK.com

BEVERLEY K

14k white gold diamond and sapphire Art Deco inspired pendant set with a 9x7mm oval opal center with milgrain edges. Pendant has 18" chain with a jumpring at 16".

Style: 4WC11203(B)-D,S,OP MSRP: $3,245 BeverleyK.com

CROWNRING BRIDAL HOUSE

Oval Twist Engagement Ring: This classic Noam Carver solitaire with a modern ‘twist’ is made to accommodate an oval center stone in a 6-prong setting in 18k yellow gold.

Style: semi-mount B167-01YA

MSRP $1,045 CrownRing.com

CROWNRING BRIDAL HOUSE

This classic yet elegant Bleu Royale wedding band has an increased thickness allowing it to truly stand the test of time. With a brushed inlay and high polish edges, this wedding band shines in 18k yellow gold.

Style: RYL-039Y65 MSRP $2,430 CrownRing.com

GORDON CO., THE

The Gordon Company provides strategicallydesigned owner transitions, cash raising events, store closings, retirement sales and going out of business sales for retailer jewelers. Ask for our Case Study Book to learn how we can serve you. GordonCo.com

DA GOLD

DA GOLD

Style---B8657

Feminine, elegant and handcrafted with style this bangle is sure to catch attention! 18K yellow and white gold Italian made bangle is enhanced with 0.80ct. of round diamonds. MSRP: $3,250 DAGoldProducts.com

DA GOLD

Style B8673

Stunning and stackable this 18K yellow and white gold bangle is handcrafted in Italy and adorned with 0.35ct. of round diamonds. Stack few of them and make a striking impression. MSRP: $2,750 DAGoldProducts.com

GOSHWARA

Queen Collection: Rock Crystal Emerald Cut Ring. Our Queen Collection was inspired by royalty, with a modern twist. The feeling of luxury is what we’re aiming for, but at a price point that you can’tresist. Style JR0281 MSRP: $2,200 Goshwara.com

GOSHWARA | GUMUCHIAN | HULCHI BELLUNI

GOSHWARA

Queen Collection: The combination of enamel and precious stones represents power, richness and passion of a true Queen. Sapphire Stud Earrings, MSRP: $2,200 Emerald Stud Earrings, MSRP: $2,200 Diamond Stud Earrings, MSRP: $3,200 Goshwara.com

GUMUCHIAN LOL Charm

18kt Yellow Gold Diamond a nd Sapphires Lucky Life Startaing MSRP: $4,000 Gumuchian.com

GUMUCHIAN

Life is charming…with our latest Lucky Life Charms. Create your own life story with one of 20 designs. 18kt Yellow Gold Bracelet with 5 charms featuring My Life Story, Mountain Ski Slope, Painter’s Palette, Evil Eye and Martini Glass. Starting MSRP: $2,800 Gumuchian.com

HULCHI BELLUNI

The Tresore collection is all about nifty stretch bracelets that are easy to mix & match. The collection is a true Hulchi Belluni favourite and an all-time bestseller. Starting MSRP: $3,245 HulchiBelluni.com

HULCHI BELLUNI

Hulchi Belluni's Tresore Collection is all about nifty stretch bracelets that are easy to mix & match. This bracelet in particular features a paperclip link chain that is ever so popular yet at the same time, also timeless. MSRP: $3,089 HulchiBelluni.com

BEST SELLERS

JACK ABRAHAM | JEWELS BY JACOB | LIKA BEHAR COLLECTION

JACK ABRAHAM

RAVISHING, RICH, RED

Magnificent Oval Thai Ruby 6.35ct (H) framed with 2 Trap Diamonds and Split Shank Pave Diamonds classically mounted in Platinum. Style R1694 Pricing upon request. JackAbraham.com

JACK ABRAHAM

SUPERB, SEDUCTIVE, SAPPHIRE

Royal Blue, Velvety, Oval Madagascar Sapphire 7.24cts (H) Beautifully Mounted with 4.62 cts of Round Diamonds in a multi-leveled Setting in Platinum and 18k. Style: S1115 JackAbraham.com

JEWELS BY JACOB

An exceptional bracelet comprised of 22 perfectly matched vivid rubies weighing over 6 Carats, each surrounded by 10 white diamonds. Available in different sizes and set in 14K white or yellow gold.

Style: BR6097-WGSR

MSRP: $8,000 JBJacob.com

JEWELS BY JACOB

This luxurious pair of sapphire halo earrings will turn heads and dazzle the eyes of many. Each 7x5MM sapphire is calibrated to perfection and is protected by 12 breathtaking round diamonds. Available in 18K white and yellow gold. Style: E9081-WGS

MSRP: $4,000 JBJacob.com

LIKA BEHAR COLLECTION

24K and oxidized silver “Kami” ring with rectangular cabochon labradorite onyx doublet with diamonds. When labradorite is set in a 24K bezel with diamonds, it looks divine. Stellar color-play and sparkle at an attainable value.Style: KAMI-R-102-GXDLABONYX MRSP: $880 LikaBehar.com

LIKA BEHAR COLLECTION

24K and oxidized silver adjustable "Bubbles" multichain necklace with 24K gold asymmetric circles and a toggle clasp. Designed with versatility in mind, this necklace is a best seller due to the variety of ways it can be worn.

Style BUB-N-111-GOX MSRP: $3,480 LikaBehar.com

MARIKA DESERT GOLD | MARTIN FLYER | MERCURY RING

MARIKA DESERT GOLD

Feather Earrings

Hand made 14kt &18kt gold feather earrings. With special hand graving texture and white diamonds. MarikaDesertGold.com

MARIKA DESERT GOLD

Desert Sapphires & Diamonds Ring

14kt &18kt beautiful hand made ring. Combination of white diamonds and pink sapphires to create a rich look. Handmade hammered texture with matte finish and shiny edges. MarikaDesertGold.com

MARTIN FLYER

Martin Flyer classic platinum eternity band set with 15 oval diamonds totaling 7.35cttw (G-H VS2/SI1). Eternity rings are a classic style and made with the Martin Flyer quality, it's a guarantee best seller. Style SPWBAFOV MSRP $50,000 MartinFlyer.com

MARTIN FLYER

Martin Flyer Color Stone Classic platinum three stone cutdown micropavé ring set with 3.03ct blue sapphire oval center flanked with1.02ct half-moon diamond side stones (G-H-VS). This ring features a one-of-a-kind sapphire. Style: Style CT06LHMR-9.5X7OVA

MSRP $16,999 MartinFlyer.com

MERCURY RING

Badgley Mischka Ophelia Ring

This stunning 3.27 ctw Lab-Grown Diamond Engagement Ring, boasts of a 3 carat Oval as its center stone. Mounted in an 18k White Gold mounting with GH/VS quality lab-grown diamonds. Elegance and class at its best.

MSRP: $8,999 MercuryRing.com

MERCURY RING

Badgley Mischka Carla Ring

This classic 2.00ctw Lab-Grown Diamond Anniversary Band, elegantly holds five oval diamonds in a classic four prong setting. Mounted in a 14k White Gold mounting with GH/SI + quality lab-grown diamonds

MRSP: $1,199. MercuryRing.com

BEST SELLERS

MIDAS CHAIN | NATIONAL RARITIES | POMPOS JEWELRY | PRECISION SET

MIDAS CHAIN

Make your style shine with our dazzling Next Gen paper clip earrings. It's a new twist on our modern and elegant collection, perfect for a night on the town.

Style: MF038279_14Y MSRP: $1,100 MidasChain.com

MIDAS CHAIN

A style that’s twice as nice; enjoy not just one remarkable chain but two! All in one perfect piece featuring our paper clip and rolo chains built as a 5a0/50 bracelet. Your wrist will have a party of its own in sparkling 14K gold. Style: MF037943_14Y - 7.50 MSRP: $1,800 MidasChain.com

NATIONAL RARITIES NationalRarities.com

POMPOS JEWELRY

Royalty Jewel–This Sapphire and Diamond ring, handmade in platinum, is one of our best sellers. The setting makes the Sapphire center look larger and the combination of color is perfectly balanced. Perfect for daily wear or to a special event. Style: HM-80SP PomposJewelry.com

POMPOS JEWELRY

Timeless Elegance–This custom handmade ring in Platinum won’t last long in your showcase. The ratios and proportions of our center diamonds makes this timeless design a stunner! 2ct center is the top seller with 1.50ct center right behind it. Style: J-242SP PomposJewelry.com

PRECISION SET

At Precision Set Fine Jewelry Works we partner with retailers to accomplish the customer’s requests while providing design security. This ring is pictured with a 3.5 carat cushion in 18k yellow gold. Style 2950. MSRP: $1,310 PrecisionSet.com

PRECISION SET

Our Modern Classic engagement ring provides a simplified profile that fits the modern bride’s tastes. With a 18ky shank and platinum head, G/VS diamonds, is pictured with a 2.02ct oval. Style 2247. Suggested MSRP: $2,110 PrecisionSet.com

Our Modern Classic engagement ring provides a simplified profile that fits the modern bride’s tastes. We have created variations of diamond gallery profiles to keep up with customer requests. Style 2247 with a 18ky shank and platinum head, G/VS diamonds, pictured with a 2.02ct oval. Suggested MSRP: $2110

MISSION: SALES

RAHAMINOV DIAMONDS | SAMUEL B | SDC CREATIONS

RAHAMINOV DIAMONDS

Rahaminov Diamonds Flower Studs Available in 18k white, yellow and rose gold. Starting at MSRP: $6,000 Rahaminov.com

RAHAMINOV DIAMONDS

Rahaminov Diamonds Movál Cluster Dangle Earrings. Available in 18k white, yellow and rose gold Rahaminov.com

SAMUEL B

Ubud Bracelet: Our Sterling Silver 18k solid Gold black spinel pave bracelet was handcrafted in Bali. Our signature collection, Royal Bali™ features designs handcrafted using sterling silver, solid 18k gold accents and genuine gemstones. 59012B.BLKSP6.75

MSRP: $459 wholesale.SamuelB.com

SAMUEL B

Glow Necklace: Our Sterling Silver 7mm round amethyst pendant on chain is from our signature collection, Royal Bali™. The February birthstone,Amethyst, is said to strengthen relationships and give its wearer courage. Style: 59672P.SLA+CH

MSRP: $99 wholesale.SamuelB.com

SDC CREATIONS

Trendy 14K Hidden Halo Valina Engagement Ring: This 1/4ctw 14k yellow gold engagement ring features a hidden halo white gold diamond head, adding greater visual intrigue. The ring fits a 1ctw round center but is fully customizable. SKU: R9918Y MSRP: $1,455 SDCCreations.com

SDC CREATIONS

Vivid trilliant and hexagonal green quartz gemstones (1.20ct Gem) accent this bold 1/3ctw 14K white gold geometric diamond pendant. A larger bezel-set diamond separates the main pendant from its hidden diamond bail. SKU: CGP179W-DGQ

MSRP: $1,480 SDCCreations.com

SMILING ROCKS INC. | STEVEN ROYCE | SYNA

SMILING ROCKS INC.

Hot seller Oval Halo lab-grown diamond

Split Shank engagement ring is from the Smiling Brides' Collection. Two pink and blue diamonds on the inside of the shank, as a brand mark, symbolizes two individual’s journey together. MSRP (GH 1ct) $3,149. SmilingRocks.com

SMILING ROCKS INC.

Smiling Rocks has launched a charismatic Men’s Solitaire Ring collection perfect as an Engagement ring or fashion ring. The Sparkle Ring with round lab grown diamond in 14K white gold is our signature mark with the sparkle motif. MSRP: (GH 1ct) $5,699. SmilingRocks.com

STEVEN ROYCE

Marvelous Royal Purple Sapphire! Rich royal purple sapphire weighing 4.02ct with 0.58ct of round pink sapphires and 0.43ct of diamonds mounted on 18k rose gold. Style: RT902RPUR MSRP: $19,000 StevenRoyce.com

STEVEN ROYCE

Eye Popping Tanzanite

One-of-a-kind spectacular bracelet with 53.53ct of tanzanites in assorted shapes and sizes, accented by 4.50ct of round diamonds mounted in 18k white gold. Style: BK207WT MSRP: $55,000 StevenRoyce.com

SYNA

Chakra Rainbow Sapphire Lotus Pendant

Representing the seven chakras, the energy centers throughout the body, this conversation-starting pendant feature a rainbow of color in a variety of sapphires. The warm 18K yellow lotus gold background perfectly complements the vibrant colors.

MSRP: $2850 SynaJewels.com

SYNA

Jardin Satin Flower Bunch Ring

Meticulously crafted in 18K yellow gold, this botanically-inspired style is perfect to wear for casual and cheerful everyday style. The understated satin finish places emphasis on the champagne diamond at the center of and beside each blossom. MSRP: $2950 SynaJewels.com

TACORI

Deluxe details and expert craftsmanship come to life in the Classic Crescent RoyalT Collection. This eternity band boasts over 2 carats of brilliant diamonds. Pear shaped stones dance around a bold band with pavé set diamonds along the inner face of the ring. Style: HT2642PK65 Tacori.com

BEST SELLERS

TACORI | TARA PEARLS | UNEEK

TACORI

From the Founder’s Collection, this 3 stone design is truly sophisticated elegance. Two half-moon side stones embrace a statement-making round center, while a hidden bloom and a new diamond-studded crescent signature add a uniquely Tacori touch. Style: HT2691 Tacori.com

TARA PEARLS

This 18k white gold pendant showcases a 12x13mm Tahitian Pearl with 15-18" 18k adjustable chain. Diamonds: 27-0.18cttw. Original wholesale: $745 Now $372.50 Style: PT1700W81213B. TaraPearls.com

These 14 karat white gold earrings feature a 10x11mm Tahitian pearl. Diamonds: 82-0.26cttw. Original wholesale price $1045 Now $522.50. Style: ER1675W41011B. TaraPearls.com

UNEEK

Crafted with an extraordinary amount of life that captivates with its 7 round diamonds, 7 oval diamonds (combined approximate weight of 1.54ct round diamonds, 2.83ct oval diamonds) in a best-selling design.

Style: LVBE169OVRD-4CT MSRP: $15,595 UneekJewelry.com

UNEEK

This best-selling Petals engagement ring in 14k rose gold stuns any onlooker. It razzle-dazzles observers with its 32 round diamonds with combined approx. weight of 0.32ct, and round center of 6.0mm in a bewitching finish. Style # SWS232DSWR-6.5RD MSRP: $2,045.00 UneekJewelry.com

TARA PEARLS

BEST SELLERS

UNITED PMR | VDORA | VINCENT PEACH FINE JEWELRY | WILLOW DIAMONDS

UNITED PMR

Responsibly Sourcing 100% Recycled Gold and Silver from Materials such as Jewelry Scrap & Byproducts from Jewelry Manufacturers, Retailers, Repair Shops and Pawnshops. United Precious Metal Refining, Inc. (UPMR) is the Largest US-Owned Full Service Primary Refiner in the Nation. UnitedPMR.com

VDORA

Karina Love Bracelet

Spectacular Diamond Baguette Love Bracelet. Set with 4.50 cts of sparkling diamonds available in White, Yellow or Rose Gold. Style: VBB60107 Vdora.com

VDORA

Estrella Diamond Kiss Pendant Playful and Elegant Yellow Gold Necklace set with scintillating diamonds with a chic paperclip chain. Style: VN60832. Vdora.com

VINCENT PEACH FINE JEWELRY

The Vincent Peach Signature Trojan Icon set in 14kt Yellow Gold. Whether an avid Equestrian or everyday fashionista, these classic earrings will complementany outfit for any occasion. Style: EQ2036 MSRP: $3,675 VincentPeach.com

VINCENT PEACH FINE JEWELRY

With the Le’ Michelle Toggle Necklace, we’re taking your everyday gold chain up a notch with a toggle full of diamonds. Featuring 1.4 Carats of Diamonds set in 14kt Yellow Gold Bit with a Signature 14kt Yellow Gold 17" Chain. MSRP: $28,990 VincentPeach.com

WILLOW DIAMONDS

Jazz Hoops Sing! Strike up the band! These hoop earrings dance and swing with natural diamonds that have been laser-pierced and set to move freely on handmade oval hoops of solid 18K gold and platinum. MSRP: $6,900 WillowDiamonds.com

WILLOW DIAMONDS

The Cascade earrings are a shower of fire and light! The lively jewelry of designer Jacquie Earle is mesmerizing and sensual. Her CASCADE earrings are irresistible set on handmade tapered spearhooks of 18K gold and platinum. MSRP: $5,800 WillowDiamonds.com

VIEW BEST SELLERS FROM THESE COMPANIES ON THE PRECEDING PAGES!

COMPANY LOCATION, PAGE

Armenta

M-307, Page 29

Ashi Couture F-517, Pages 34-35

Benchmark Wedding Rings F-506, Back Cover

Beverley K M-501, Page 43

Bottom Line Marketing F-T5-6, Pages 50-51

CBG Page 81

Clientbook Table TAB-7, Page 77

CrownRing Bridal House F-400, Pages 6-7

DA Gold F-104, Page 53

Gordon Co., The Table Tab-5, Page 39

Goshwara M-106, Pages 100-101

Gumuchian M-101, Page 47

HRA Group/Dialog F-513, Pages 62-63

Hulchi Belluni M-205, Page 69

Jack Abraham Inside Front Cover

Jewel-Craft, Inc. M-T9, Page 65

Jewels By Jacob F-109, Pages 4-5, 8-9

Lika Behar Collection M-400, Page 13

Malakan Page 75

Marika Desert Gold Ltd. M-500, Page 31

COMPANY LOCATION, PAGE

Martin Flyer F-312, Page 1

Mercury Ring F-14, Page 37

Midas Chain F-402, Pages 54-55

National Rarities Table Tab-6, Page 71

Pompos Jewelry M-512, Pages 26-27

Precision Set F-309, Pages 24-25

Rahaminov Diamonds F-307, Page 17

Samuel B. M-506, Page 21

SDC Creations F-515, Pages 72-73

Smiling Rocks Inc. F-16, Pages 58-59

Steven Royce F-110, Pages 14-15

Syna M-102, Page 33

Tacori

CANYON-MR-2, Page 49

Tara Pearls F-102, Page 23

Uneek F-302, Page 2-3

United PMR M-T2, Page 79

Vdora F-510, Page 41

Vincent Peach Fine Jewelry M-301, Page 11

Willow Diamonds F-114, Page 18-19