THE CENTURION 2025 JEWELRY-STORE DESIGN GUIDE AND CENTURION GREENBRIER SUMMER SHOW PREVIEW by H2EVENTS

2025 ANNUAL DESIGN GUIDE JEWELRY STORE

BIG CENTURION GREENBRIER PREVIEW SECTION FOR AUGUST 17 - 19 SHOW: EXHIBITORS, FLOORPLAN, SCHEDULE, SPONSORS. RETAILERS REGISTER VIA QR CODE BELOW

EXPERT ADVICE FROM THE CENTURION COLUMNIST AND JEWELRY STORE

INTERIOR DESIGNER LESLIE MCGWIRE

DESIGN GUIDE ARTICLES

JEWELRY STORE INTERIOR DESIGN: FUNDAMENTALS EVERY STORE NEEDS

38 A Q&A ABOUT THE REMODELING PROCESS WITH BAXTER’S FINE JEWELRY

50 HOW THE PANTONE COLOR OF THE YEAR INFLUENCES MARKETING, RETAIL AND JEWELRY STORE TRENDS

54 THE IMPORTANCE OF IMPACTFUL SIGNAGE FOR JEWELRY STORES

JEWELRY STORE INTERIOR DESIGN RISES TO THE CHALLENGE OF CURRENT CUSTOMER NEEDS

NEW TECH TRENDS FOR JEWELRY STORE INTERIOR DESIGN 80

JEWELRY STORE INTERIOR DESIGN ADVICE 82

COMMON JEWELRY STORE DESIGN MISTAKES AND HOW TO AVOID THEM 88 JEWELRY STORE DESIGN STRATEGIES HOW TO IMPROVE THE CUSTOMER EXPERIENCE

A BRIEF UNDERSTANDING OF NEW CONSTRUCTION VERSUS REMODELING FOR JEWELRY STORES

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PERFECT JEWELRY STORE DESIGN HOW-TO, PLUS EVERYTHING YOU NEED TO GET READY FOR CENTURION'S GREENBRIER RESORT SUMMER SHOW

Dear Centurion Retailers,

The Centurion Columnist Leslie McGwire has created an amazing Jewelry Store Design Guide to assist you in developing an effective future plan for your store.

Our 2025 ANNUAL JEWELRY STORE DESIGN GUIDE presents these great articles to read and share with your team: JEWELRY STORE INTERIOR DESIGN FUNDAMENTALS; BAXTER’S FINE JEWELRY REMODELING Q&A; HOW THE PANTONE COLOR OF THE YEAR INFLUENCES JEWELRY STORE TRENDS; THE IMPORTANCE OF IMPACTFUL SIGNAGE FOR JEWELRY STORES; JEWELRY STORE INTERIOR DESIGN RISES TO THE CHALLENGE OF CURRENT CUSTOMER NEEDS; NEW TECH TRENDS FOR JEWELRY STORE INTERIOR DESIGN; JEWELRY STORE INTERIOR DESIGN ADVICE; COMMON JEWELRY STORE DESIGN MISTAKES; A BRIEF UNDERSTANDING OF NEW CONSTRUCTION VERSUS REMODELING; JEWELRY STORE DESIGN STRATEGIES: HOW TO IMPROVE THE CUSTOMER EXPERIENCE.

Also in this issue--jump into the world of 2025 CENTURION at the GREENBRIER, our exciting summer jewelry show taking place August 17-19 at The Greenbrier Resort, White Sulphur Springs, WV, with a complete section on pages 66-74 detailing our 80+ Exhibitors, Major Sponsors, Full Schedule and Floor Plan. Exhibit space is sold out and space for retailers is extremely limited at this writing, so if you are an interested retailer, submit a registration form today at https://centurionjewelry.com/summer/.

The Centurion 2019 Park Avenue, Merrick, NY 11566 516-377-5909

news.centurionjewelry.com

About the Author:

Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.

JEWELRY STORE INTERIOR DESIGN:

FUNDAMENTALS EVERY STORE NEEDS

Jewelry stores have a lot of jobs to do and customers to please. A brick-and-mortar store must include space to display and store merchandise, room for customers to view, experience and evaluate different goods, and commerce zones where store staff can answer customers’ questions and complete transactions.

Interior design is the process of ensuring that the space is up to the challenge. Wellplanned and executed retail interior designs increase stores’ operational efficiency, customer satisfaction, and ultimately, revenue. The space designers have the

knowledge and expertise to maximize the use of available space without sacriﬁcing customer experience. In this jewelry store design guide, learn about some fundamental areas of the store environment and where the advice of an interior design expert can help optimize your store.

What is interior design?

Jewelry interior design is a specialized area of spatial design concerned with building and optimizing spaces for retail uses. The interior design of these spaces involves making decisions such as where to place

walls and other permanent ﬁxtures as well as how to outﬁt and decorate the structure.

Jewelry store designers and design companies are familiar with the unique needs of customer-facing spaces that offer goods or services for sale and can design interiors that are functional and enhance the customer’s experience.

A jewelry interior design company may plan the design and layout for big stores or help upgrade one section of a large store. Jewelry boutiques and small spaces use the service of interior designers, too. Jewelry store designers and architectural ﬁrms

Photo credit: AJ_Watt

A jewelry store’s interior design must

• Align with and represent the brand’s personality and values.

• Support marketing and sales activities and facilitate commercial transactions.

• Enable customers to view merchandise and inspect its fit, feel and function, and consult with in-store experts.

• Provide a positive environment for customers and staff

The beneﬁts of investing in a quality jewelry store interior design (or redesign) and build out:

First, a well-planned retail interior encourages more customers to visit your store and to stay longer. Your store’s graphic design and other visual elements also reinforce your brand’s image, making a memorable impression and increasing brand awareness. Next, smart design choices maximize space and revenue per square

are also involved in the planning and construction of multi-tenant spaces such as shopping malls or mixed-use retail centers.

What makes jewelry interior design distinct from other interior design ﬁelds?

There are many commonalities across different interior design specialties. Every interior design professional understands similar fundamental concepts such as effective use of space, the visual impact of different materials and colors and the importance of creating inclusive person-ﬁrst environments. Jewelry store designers complement that general expertise with an understanding of the jobs needed to be done by the space, taking into consideration the needs of both shoppers and staff.

that encourage them to want to be in the space.

• Facilitate efficient workflows and enhance productivity.

• Display merchandise effectively and accessibly.

• Ensure the safety and security of workers, customers, and merchandise.

• Afford adequate space for merchandise storage and non-customer-facing staff activities.

foot, reduce maintenance and repair or back-office costs, and increase operational efficiencies. Additionally, providing a positive environment for employees improves staff retention rates and productivity. Finally, good jewelry store designs reduce friction and prevent negative experiences that can affect a store’s performance. Even minor factors such as inadequate signage or uncomfortable furnishings can reduce customers' willingness to stay and shop or become repeat customers.

Your jewelry store design guide

Like any design project, planning the structure and appearance of a jewelry store involves considering several aspects and how they work together. The best jewelry interior designers are cohesive plans that meet the needs of every owner and accomplish the space’s ultimate job to be done–making a proﬁt. in Midland, TX, which I designed, to incorporate local pictures into their store. The Yucca Theater is a historic theatre in Texas.

CENTURION GREENBRIER

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When developing your store’s design, consider each of the following areas:

The structural design of the space, its layout or floor plan

Planning a jewelry store’s build out and floor plan includes determining how much space to allocate for various purposes such as storage, staff facilities, administrative offices, point-of-sale counters, and merchandise displays. The arrangement of permanent and moveable walls, display pieces, counters and other parts of the store affect how people move through it. A jewelry store must facilitate smooth traffic flows while also encouraging shoppers to stop and look. Good sight lines for employees and easy access to pointof-sale terminals are also important factors to consider. Your jewelry store’s design will also need to provide room for its hidden but critical infrastructure, including framing for lighting, security cameras and other devices, as well as electrical and data lines. Modern customers expect full connectivity even when shopping in-person. Modern jewelry stores need the infrastructure to support sophisticated displays,

self-service kiosks, and even augmented in the future virtual reality experiences. Non-structural components including color choices, graphic designs, and 3-dimensional display or decorative elements. The graphic design of a store’s walls, display units and signage, along with its color scheme and other visual components, have a significant impact on the space’s overall message and how people experience it. For example, jewelry and accessories may communicate its style using casual, street-inspired motifs. In contrast, a luxury wedding ring area and luxury brands will present customers with a space that evokes a sense of elegance and indulgence. Thoughtful selection and coordination of these pieces is an essential part of the process of jewelry interior design.

The jewelry store’s fixtures and merchandising display areas.

Along with the store’s layout, the type and placement of its fixtures deter-

mines how customers move through the store and how much merchandise can be presented in the space. Your store’s cabinetry will have a significant impact. An attractive display at the front of a store can entice passersby to come inside. Catching a glimpse of an engaging display toward the back of your store can encourage people to explore your entire space. The ability to feel the textures of an item, try it on or test it out is something virtual shopping environments can’t replicate. Store fixtures that make in-store interactions with merchandise accessible and enjoyable leverage this advantage. Lighting types and placement, and the materials you’ll use for floors and ceilings. The lighting and floor and ceiling materials you select for a retail space contribute to its functionality and style. These components must be durable and safe. They can also guide customers and highlight store merchandise. A custom-lit jewelry alcove puts the spotlight on the store’s selections, almost compelling customers to reach out and touch them.

Photo credit: microgen

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Seating, VIP rooms, other furnishings and amenities for customers.

When is a bench not just a bench? Whether they are necessary features or added amenities, the furnishings of your jewelry store speak for you, too. Spaces such as VIP rooms must be designed to be accessible and secure. While other amenities such as a lounge area should support the store’s theme, add value for shoppers, and be durable. Think about how often your staff may clean frequently the use of the space and furnishings and the costs of replacing them while making design decisions. Jewelry design companies can help you identify the best materials for high-traffic areas to achieve your goals for both form and function.

Wayfinding and signage.

Navigational signals are a must-have for every retail environment. These may take the form of signs, floor and wall graphics, or interactive self-help

displays. Different jewelry store environments employ signs and other directional tools differently. For example, some jewelry stores selling exclusive or high-end products do not display prices or other signs. These stores place great importance on creating an ambiance of personal service and luxury. Asking customers to gather information by reading passive displays is not part of the brand experience. Whether a jewelry store environment uses lots of graphics to inform and engage or few, all stores need to use some wayfinding devices to ensure customers’ safety and enhance their experience. A jewelry interior design expert should ensure that a store’s way-finding system is compliant with local building codes and safety rules and supports your store’s objectives.

Audio or other sensory enhancements or installations.

Multi-sensory experiences in the jewelry environment are not new. Stores release fragrances and play music to

increase shopper’s dwell time and put them in a spending mood. Many jewelers even have signature scents or sounds associated with their brands. When you build or remodel a jewelry environment, owners need to decide if sound and scent will be part of the landscape. If so, your design will need to incorporate the infrastructure to deliver both. As part of the planning process, experiment with different scents and sounds and discuss with your designer how to compartmentalize these effects throughout the space.

Today’s customers have more shopping choices (both online and off) than ever before. Creating the ideal environment to encourage consumers to visit, purchase from, return to and recommend your store is critical to maintaining a profitable business. Designing jewelry interiors that drive foot traffic and sales involves many interconnected decisions. Understanding the fundamentals of jewelry interior design is just the beginning.

CENTURION GREENBRIER

A Q&A ABOUT THE REMODELING PROCESS WITH BAXTER’S FINE JEWELRY

Questions and answers with Paul Messerlian, owner of Baxter’s Fine Jewelry in Warwick, RI.

1. What are two most important steps you can take before the remodel begins?

You need a well-planned out design to follow that has all your objectives clearly laid out and goals of your remodel. Are you remodeling to create a new environment, or are you looking to increase space and improve functionality? Once this is established you need to set a realistic budget and timeframe to accomplish this project. If you are moving to a new location, it's easier than trying to remodel your current location and stay open during the process. This will not only be challenging for your staff but will create security concerns which need to be addressed.

Another important step is picking the right contractor. Research must be done to make sure they have a solid reputation, good reviews, and get recommendations from companies or people who have worked with them. Verify their credentials to make sure they are fully licensed, insured, and bonded. Try to get estimates from multiple contractors not only for pricing but materials used, timeframe to accomplish

the project, and a written agreement that is clear and outlines all aspects of your project not only including payment schedules but start and completion dates.

2. How important is it to have a great architect, interior designer, and GC for your store's remodel?

We have all done projects without the use of a GC, architect or an interior de-

signer and they all have come out respectable but having these professionals involved in your store's remodel is essential for creating a cohesive, functional, and aesthetically pleasing space that will help you meet your business goals and will enhance your customer’s experience.

The use of an architect is necessary to make sure that any structural changes or layouts are safe and comply with

Paul Messerlian, president, owner of Baxter's, Warwick, RI

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local building codes not only protecting the owner but also staff and customers. They also give you technical knowledge and can provide creative solutions for structural elements.

One of the most important partners to use for a store remodel is an interior designer. The reason for this is simple, they are better at it. They focus on the aesthetics and functionally of the space and with the direction of the owner or project manager will help create a look and feel that reflects your brand’s identity that will enhance your customer’s experience. They also provide insight into the latest trends and have access to a large assortment of materials and finishes that will ensure your store is visually appealing and functional. An interior design will help you with where to allocate your budget effectively, prioritizing key areas which will result in avoiding costly mistakes.

Depending on the size of your project the use of a general contractor can help tremendously. They manage the execution of the design, ensuring that the construction meets the specified standards and timeline of your project. They also coordinate the construction process, from hiring subcontractors and making sure their work was done properly to helping source materials and that the project runs smoothly.

By using these professionals in your project, you will create an efficient team that will work together to streamline communication preventing delays. Each team member will manage their aspect of the project resulting in staying on schedule and within budget.

The investment you make in these professional will ensure that the remodel not only looks good but also stands the test of time, adding long-term value to your store.

3. Would you ever want to be your own GC and why?

On smaller projects the use of a GC might not be necessary. If you have a relationship with a plumber, painter, handy man etc. you can call them and get the job done. I believe the use of a GC comes in when the scale of the project is greater, and your time is better not spent on scheduling contractors but more focused on growing your business.

4. Where do you think most of the budget in remodeling should go into: Interior designer services, Cabinetry, Flooring, Lighting, Architects, General Contractors etc?

The GC manages the entire construc-

tion process, and the Architect is crucial for structural layouts, meeting building codes and regulations. Although these are important the bulk of the money for a store remodel should go into the visual appearance and branding of your store. The experience you give your customers and the feelings they get when walking into your store will give you great long-term rewards. I believe the bulk of the projects budget should be spent on lighting, not only above the showcase but the lights inside as well, flooring, showcases and let not forget our jewelry displays. Either rewrap your existing displays or buy new ones. This will help all your old jewelry look new again.

5. How important is it to have an interior designer work through the design process with you?

When starting a project, we think we can do it all ourselves. We have been around a long time, and we know where to buy or can research where to purchase all the materials needed. We even know the contractors who can do the work. What we lack is the knowledge and experience in putting it all together.

Having an interior designer involved in a project was the best decision I made. The attention to detail, understanding

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the design principles and the thought that goes into creating a functional working space is not as easy as it sounds. Working with a designer can be highly beneficial and will significantly enhance the success of your project. Designers can foresee potential issues

and provide creatives solutions, ensuring the remodel process goes smoothly. I knew what I wanted and with the help and guidance of a designer I was able to translate my vision into a reality that met all my specific needs.

BEFORE

Designers can introduce unique ideas and elements you might not have considered adding a uniqueness to your project while being cost efficient. They have access to a wide network of suppliers and resources often at discounted rates which will save money and help

Baxter’s Fine Jewelry before the remodeling. Photo credit: Baxter’s Fine Jewelry

Baxter’s Fine Jewelry ﬂoral accessories on the furniture table in front of POS.

Photo credit: Baxter’s Fine Jewelry

Continued from page 44

stay in budget. Their expertise and the value they add to the project often make it a worthwhile investment, leading to a more successful, less stressful and satisfying remodel.

6. How important is the floor plan to your overall completed store? Traffic Flow.

The floor plan is the foundation to overall success of your store. It impacts customers experience, sales, operational effectiveness, and brand perception. Investing time and resources into developing an optimal floor plan can play a significant dividend in the long run.

7. What did you like during the remodeling process?

I liked seeing the progress of growth and creating something new and making everything more efficient.

8. What did you not like during the remodeling process?

There are so many things I didn’t like about the remodel process but mostly the daily mess and noise we had to work through and the early morning start times especially on Saturdays and Sundays.

9. Were you overall happy with the interior design services?

Please elaborate for example from the Floor Plan Design Process, many specific Selections chosen, and the Specifications of all finishes needed for your store.

The interior designer is very patient and was extremely helpful through this process not only for her design capabilities but also her guidance and friendship. We talked about our brand and what I wanted the new store to feel like and she said I will send you a few things to look at. Next thing I know I am getting packages in the mail with a whole design board of potential options on what we could use with a layout of where everything was so supposed to go. It made the process very easy and efficient. The interior designer helped with our floor plans, cases design and finishes and brought it all together with exceptional showroom lighting, colors and furnishing to create not only an eye pleasing cohesive design but one that is that is very efficient for daily activities and events.

10. What are your thoughts about the General & Advance Lighting Design and the Selection of Decorative Lighting Fixtures?

One of my main concerns during this remodel was lighting. The lighting plays a crucial role in creating an inviting atmosphere that will enhance the shopping experience and potentially influence customers shopping behavior. It’s important to create a uniform level of brightness throughout the store to create a comfortable environment. Depending on your needs you might want to create different environments within your store by using different color tones of light but overall select high quality material and finishes that complement the stores interior design but are durable and easy to maintain.

11. What are your feedback suggestions on working with the team on visualizing the overall design concept?

Working with a strong team helps tremendously on a larger scale project like a remodel of a store. Working with visual aids leave very little to the imagination and with the use of design boards, photos of previous projects, detailed elevations of cases and duratrans it is extremely helpful in building confidence that you are making the right decisions as you move forward with the different stages of your project.

HOW THE PANTONE COLOR OF THE YEAR INFLUENCES MARKETING, RETAIL AND JEWELRY STORE TRENDS

The Pantone Color Institute studies color trends throughout the year to decide on the next Pantone Colors of the Year. They take into consideration all aspects of society: fashion, marketing, and social media. The hue chosen as Color of the Year has become increasingly inﬂuential in the vast world of design and brand marketing.

The ﬁrst Color of the Year was selected back in 1999, but it was not until 2007 that the color trend forecasting took on a life of its own. Nowadays, when a new color is announced, Pantone offers color lovers different inspirational products and color combination palettes designed especially with the corresponding color in mind of the customers.

Hundreds of brands take on the task of designing products with the Colors of the Year. This reinforces the importance of how the Pantone color trend forecast is important and inﬂuential. In the last few years, the announcement of the new Colors of the Year has had plenty of media coverage. Bloggers have written articles about how to use the color; how color created products to sell; graphic designers have created social media templates... and that just skims the surface.

Pantone just released its Fashion Colors Trend Report for 2025 this week, and it is all about embracing your personal style. Pantone's Color of the Year is important because it's a carefully selected shade that reﬂects the current culture, emerging

trends, and customer psychology. It is a powerful tool for marketers and retailers to inﬂuence brand perception, engagement, and sales. The company’s Color Institute curated and forecasted different colors that will rule the runway and the jewelry industry—when the new year rolls around. In addition to these colors, Pantone also released a tasteful collection of ﬁve seasonless shades that will be introduced to the world of jewelry and fashion. Earlier this year, the company announced its color of the years Peach Fuzz, describing the pinkish-coral shade as “a compassionate and nurturing soft peach shade conveying a heartfelt kindness for 2024.” And while trends often go in and out of style, next year’s fashion report predicts a timeless set of colors that are rooted

Photo credit: Asia Tsyhankova

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yet dynamic, reﬂecting your desire for authenticity and the spirit of joyful individualism and optimism.

To be better prepared for the year ahead, consider introducing these cool, warm, and neutral colors to your retail space— with a few of the favorite picks. It is important to keep up with the Colors of the Years in selling your beautiful gems stone to your clients.

Colors of the Years in selling your beautiful gems stone to your clients. In a world recovering from upheaval and uncertainty, this rich brown seeks to embody a return to simple pleasures. PANTONE 17-1230 Mocha Mousse, the Color of the Year for 2025, builds on the themes of comfort and connection introduced by Pantone’s 2024 Color of the Year, Peach Fuzz, while advancing a narrative of quiet luxury. Mocha Mousse isn’t just a color— it’s an emotional experience. Inspired by cacao and chocolate desserts, the shade evokes indulgence, warmth, and nourishment. Its earthy tones also ground it in nature, highlighting themes of sustainability and the organic world.

Mocha Mousse represents a natural progression from the lighter, peachy tones of recent years toward richer, deeper neutrals. It embodies the trend of favoring subtle sophistication over ostentation. This shift aligns with a broader cultural movement toward values like sustainability, mindfulness, and a deeper connection to the earth. Interior designers and brands are already embracing earth tones like this in fashion and retail décor. Mocha Mousse is already making waves in design. From runway collections to interior spaces, this grounding shade is shaping the way we use color to tell stories and create comfort. See how Mocha Moose is used at Pearce Jewelers which I designed.

The colors forecasters analyzed global movements in design, technology, travel, and culture to uncover a growing affinity for warm neutrals. With its launch, Mocha Mousse is poised to influence a range of industries—from fashion and interior design to technology and branding—serving as a versatile foundation for creativity. As an adaptable shade, Mocha Mousse enhances interior design jewelry spaces that are both luxurious and inviting. Whether used for an accent wall, upholstery, or flooring, its sensorial warmth makes it ideal for cultivating cozy, harmonious environments. With its connotations of comfort and richness, Mocha Mousse is poised to feature prominently in branding campaigns designed to evoke trust and indulgence. Its understated elegance

makes it a modern alternative to traditional neutrals like gray and beige.

The Pantone Colors of the Year is a color trend forecast for the consumer, which means that it is intended to be used for consumers and jewelry products and designs created for clients. Some creative brands renew their look every year according to the new color in reference to the gem color wheel. Therefore, these Color of the Year is meant to be used for marketing and product creation, not necessarily a rebranding. This means that you can create ads with the new color, just don’t change your logo or brand colors.

PANTONE 17-1230 Mocha Mousse, the Pantone Color of the Year for 2025

Pearce Jewelers. Photo credit: Pearce Jewelers

THE IMPORTANCE OF IMPACTFUL SIGNAGE FOR JEWELRY STORES

It is important for stores to have impactful signage as it helps customers navigate the store easily and use fewer mental resources to ﬁnd jewelry. It also signiﬁcantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively.

Imagine walking into a store, eager to purchase a specific jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising. A recent study by GlobalData and One Door revealed that U.S. retailers lost $125 billion in sales

over the past 12 months due to ineffective visual merchandising, accounting for over 3% of the entire physical retail market. Mid-market stores experienced the highest losses at $54.1 billion, however, luxury retail stores and retailers experience the same consumer trends and frustrations.

Photo credit: winhorse

Continued from page 54

Wall Signage.Photo credit: Leslie McGwire

Photo credit: DKart

Glass Window Signage for Business

Windows are an essential signage area for your space because it provides a portal to the inside. First impressions are formed within a fraction of a second, making a positive impression vitally important. Put your brand front and center with our diverse range of window signage solutions, from sleek office window to vibrant business window signage. Transform your windows into advertising canvases with our glass window signage or make a bold statement with our store front window signage, designed to draw in customers and create lasting impressions.

There is a suggestion for the one-waywindow for privacy with a view or enhance your space with custom frosted vinyl for a touch of elegance. The vinyl window signage products are perfect for longterm branding, along with the window signage stickers and window ﬁlm signage products. Whatever your window signage needs are, there is a solution to make your windows come to life.

Wall Signage for Unique Environments

Interior store walls provide the best opportunities for great signage. The application used depends on the type of surface (painted dry wall, wallpaper covered or the method of affixing the signs (hang, stick or heat). Ideally, brands and jewelry store owners should designate the wall space behind product showcases and shelves to display signage.

Duratrans Transparency Film

Duratrans Transparency Film can be used in any lightbox that illuminates the graphic from behind. The backlit transparency media can be printed up to 86” in width with unlimited length in a single sheet. Duratrans Transparencies can be customized to fit the jewelry store’s needs, whether large or small. The back-lit film is a premium, highquality media intended for maximum image performance. The 8 mil, front-print, polyester transparency film has an ultraabsorbent coating that is designed to produce the best black density and color vibrancy. The ink absorption capabilities for this transparency media offer a color-saturated visual experience that is vibrant. When you work with Duratrans Transparency Film, I immediately notice a tangible difference in the intensity, aesthetics, and vibrancy of the displays.

Backlit Display Lightboxes

Duratran Transparencies need to be backlit in a lightbox. The Thin LED Panel Light Boxes give duratrans their bright high-definition appearance using LED panel lighting. Build each lightbox to order meaning that can manufacture to your exact size needs. With lightweight, less than an inch thick design, light boxes can be wall mounted, ceiling suspended or mounted within a wall cavity for a flush appearance. These boxes give Duratran prints a solid structure and the right tension to enhance your image. The framing on the lightboxes is available in gloss black, flat black, chrome, satin aluminum, or brushed aluminum. The lighting is all LED, which are rated to last 100,000 hours and usually carry a 2-3-year warranty. Light up customers’ attention by bringing your brand images to life with Duratrans and Thin LED light boxes

JEWELRY STORE INTERIOR DESIGN

RISES TO THE CHALLENGE OF CURRENT CUSTOMER NEEDS

Whether owners are building out a new interior or updating an existing one, a primary function of jewelry store design is to co nvey y our brand image and optimize the customer experience. As an owner the design must be attractive, engaging and on-brand, while meeting the expectations of today’s customers.

However, those expectations are very different than they were just a few years ago.

The pandemic accelerated the transition from in-person to online shopping and many consumers say they will continue making online

purchases because of the selection and convenience digital channels offer. But not everyone wants to make their purchases of jewelry by clicking a link or tapping on a screen. Jewelry store shopping remains a social activity for many consumers. Plus, the online shopping experience is no substitute

Hingham Jewelers, photo credit: Hingham Jewelers

for being able to touch, feel and try out a product before making a purchase decision.

Brick and mortar jewelry stores are still an important part of many consumers’ experiences. Some physical stores have even seen a resurgence in traffic as people look for reasons to step outside and seek local jewelry stores for in-person service. That is not to say that the old way of presenting jewelry merchandise is enough to convince modern shoppers to pay your store a visit. More than ever effective interior design drives traffic and sales by embracing four major trends that define the modern shopping experience. Here a review at those trends and why they motivate shoppers to head out to the store.

Prioritizing Customer Convenience

Today’s customers are accustomed to finding what they want when they want it. In the new, on-demand economy, customers go online and order jewelry, and it's delivered to their door. But not everyone wants to wait for a delivery. In recent years, brick and mortar jewelry locations have stepped up to offer customer convenience by improving the store interior design and in the form of buy online.

Innovative Technology to Bridge the Gap Between the Digital and Physical Experience

Full integration of the digital and physical jewelry store experience does even more. The latest jewelry store interior

design upgrades include connected video features that allow customers to share their shopping experience with friends online and kiosks that allow them to search for jewelry in-store. The fusion of technology and interior design is shaping the future of a paradigm shift for jewelry stores. Interactive Smart Jewelry Kiosks with RFID (Radio Frequency Identification) technology and their placements in the store are critical to ROI. Another essential technological trend is the Smart Mirrors which displays the customers an immersive jewelry shopping experience. The placement of a Smart Mirror in a jewelry store should be carefully identified by an interior designer. By integrating these technologies, owners can create a modern, engaging environment that attracts tech-savvy customers and enhances overall satisfaction.

Hingham Jewelers, photo credit: Hingham Jewelers

Creating Interactive Brand Experiences: Only Happen in a Physical Store

In-person shopping is a multi-sensory experience. Customers visit jewelry physical stores because they want to see, touch, and try the items which they are considering before the purchase. They may also want the advice of expert sales staff or wish to compare in a side-by-side selling setting. New interior designs that add space for product use and demonstrations, VR interactions that give customers a reason to visit their local jewelry stores. Modern showroom designs place the jewelry in their natural setting. Because of these non-traditional technological experiential jewelry approaches are gaining momentum as stores evolve from mere transactional spaces to destinations for unique experiences. Modern jewelry store interiors that can draw traffic and increase sales by offering physical interactions that a traditional storefront cannot.

Leveraging Temporary Redesigns in a New Customer Experience

A hot new interior design trend is to install a temporary kiosk in the store. These areas may last for a season and transform (holidays) a space into a new, exciting experience for customers. A kiosk activation or “storewithin-a-store” enables an owner to build a temporary space to highlight a particular product or promote a specific brand.

Many owners update parts of their interior on a rotating basis. Every six to twelve months, they partition a portion of their floor space and modify the display layout, change fixtures, and add or replace walls or other elements. Color changes, new flooring or lighting fixtures can add a whole new look to a space. This allows the brand to continue operations and gives customers something new to explore at regular intervals.

In other instances, a complete overhaul is in order. A store’s layout may not be suitable for its current inven-

tory, foot traffic or priorities. Others are incorporating the store-within-a-store concept, offering customers more convenience by bringing additional brands into their jewelry store space.

Full remodels may also happen when a location has not been updated for many years or the brand is going through a company-wide rebranding of the store area. A full-scale remodel is usually executed in stages so a jeweler can remain open during most of the renovations. Please view Hingham Jewelers before and after pictures of a complete renovation.

Not every jewelry brand will follow the same timetable. The decision to make a change should be a strategic one that considers the location’s performance, the owners’ available resources, how much disruption the changes will cause, and whether your current retail design is meeting your customers’ expectations.

EXHIBITORS: ALPHABETICAL ORDER

EXHIBITOR/BOOTHEXHIBITOR/BOOTH

A.JAFFE / BOOTH 103

ADA JEWELRY / BOOTH 403

AFARIN/ BOOTH 109

ALLIED CREATIONS / BOOTH 410

ALMOR DESIGNS / BOOTH 401

ARHIA JEWELS / BOOTH 400 & 402

ARTISTRY LTD. / BOOTH 305

ASHI COUTURE / BOOTH 114 & 116

BASSALI JEWELRY CO. / BOOTH 112

BAVNA / BOOTH 101

BIG / BOOTH T6

BLEAU NEW YORK / BOOTH 303

BREUNING / BOOTH 415

BRILLIANT ELEMENTS / BOOTH 215

CHRISTOPHER DESIGNS / BOOTH 216 & 218

COSTAR IMPORTS / BOOTH 204

CROWNRING BRIDAL HOUSE / BOOTH 311 & 313

DA GOLD / BOOTH 417

DAVID KORD / BOOTH 309

DHARM INTERNATIONAL / BOOTH 312

DIABELLA / BOOTH 212

DILAMANI / BOOTH 306

DOVES BY DORON PALOMA / BOOTH 110

EPOQUE NEW YORK / BOOTH 407

EVERSPARK BRIDAL - SAMUEL B. / BOOTH 118

FACET BARCELONA / BOOTH 414

FACETS OF FIRE DIAMONDS / BOOTH 315

FANA JEWELS / BOOTH 209 & 211

FREDERIC SAGE / BOOTH 120

GEMMA COUTURE / BOOTH 317

GEMS ONE / BOOTH 111 & 210

GIA / BOOTH T11

GN DIAMOND / BOOTH 119

GRANDVIEW KLEIN DIAMONDS / BOOTH 319

H.J. NAMDAR / BOOTH 206

HEAVY STONE RINGS / BOOTH 314

HEERA MOTI / BOOTH CHESAPEAKE 40

IDD LUXE / BOOTH 115 & 117

IMAGINE BRIDAL / BOOTH 304

JEWELERS MUTUAL / BOOTH T7

JEWELRY SALES ACADEMY / BOOTH T3

JEWELS BY JACOB / BOOTH 205 & 207

JOCALIO GROUP / BOOTH 301

KABANA / BOOTH 308

KAHN HIGH JEWELLERY / BOOTH 412

LASHBROOK / BOOTH 104

LE VIAN / BOOTH 219

LOUDR AGENCY / BOOTH T9

LUCA NEW YORK / BOOTH 113

LUXURY DISPLAY GROUP / BOOTH T2

MALO BANDS / BOOTH 213

MARK HENRY CORP. / BOOTH 310

MERCURY RING / BOOTH 418

MICHAEL BONDANZA / BOOTH 202

MIDAS CHAIN / BOOTH CHESAPEAKE 30

NAMDAR DIAMONDS / BOOTH 203

NATIONAL RARITIES / BOOTH T1

NAVA DEE. / BOOTH 404

NEON GEMS / BOOTH 413

OSCAR HEYMAN / BOOTH 106

PANCIS GEMS / BOOTH 405

PARAMOUNT GEMS / BOOTH 100 & 102

PARLÉ / BOOTH 307

PICUP MEDIA (GEMLIGHTBOX) / BOOTH T8

PODIUM / BOOTH T4

RDI DIAMONDS / BOOTH 217

ROMAN+JULES / BOOTH 208

RUCHI NEW YORK / BOOTH 408

SABRINA DESIGNS / BOOTH 421

SELL MY DIAMOND / BOOTH 214

SHAH LUXURY / BOOTH 316

SHY CREATION / BOOTH CHESAPEAKE 20

SIMON G. JEWELRY / BOOTH 318

SMILING ROCKS / BOOTH 411

STEVEN ROYCE DESIGNS / BOOTH 107

UNEEK / BOOTH 200

V&A LUXURY / BOOTH 416

VIVID JEWELS / BOOTH 300 & 302

VLORA / BOOTH 406

WELLS FARGO / BOOTH T10

WILLOW DIAMONDS/ BOOTH 201

XL DIAMONDS / BOOTH 105

YOURLINE JEWELRY / BOOTH 419

ZILLION INSURANCE SERVICES / BOOTH T5

EXHIBITORS: BOOTH # ORDER

EXHIBITOR/BOOTHEXHIBITOR/BOOTH

PARAMOUNT GEMS / BOOTH 100 & 102

BAVNA / BOOTH 101

A.JAFFE / BOOTH 103

LASHBROOK / BOOTH 104

XL DIAMONDS / BOOTH 105

OSCAR HEYMAN / BOOTH 106

STEVEN ROYCE DESIGNS / BOOTH 107

AFARIN/ BOOTH 109

DOVES BY DORON PALOMA / BOOTH 110

GEMS ONE / BOOTH 111 & 210

BASSALI JEWELRY CO. / BOOTH 112

LUCA NEW YORK / BOOTH 113

ASHI COUTURE / BOOTH 114 & 116

IDD LUXE / BOOTH 115 & 117

EVERSPARK BRIDAL - SAMUEL B. / BOOTH 118

GN DIAMOND / BOOTH 119

FREDERIC SAGE / BOOTH 120

UNEEK / BOOTH 200

WILLOW DIAMONDS/ BOOTH 201

MICHAEL BONDANZA / BOOTH 202

NAMDAR DIAMONDS / BOOTH 203

COSTAR IMPORTS / BOOTH 204

JEWELS BY JACOB / BOOTH 205 & 207

H.J. NAMDAR / BOOTH 206

ROMAN+JULES / BOOTH 208

FANA JEWELS / BOOTH 209 & 211

DIABELLA / BOOTH 212

MALO BANDS / BOOTH 213

SELL MY DIAMOND / BOOTH 214

BRILLIANT ELEMENTS / BOOTH 215

CHRISTOPHER DESIGNS / BOOTH 216 & 218

RDI DIAMONDS / BOOTH 217

LE VIAN / BOOTH 219

VIVID JEWELS / BOOTH 300 & 302

JOCALIO GROUP / BOOTH 301

BLEAU NEW YORK / BOOTH 303

IMAGINE BRIDAL / BOOTH 304

ARTISTRY LTD. / BOOTH 305

DILAMANI / BOOTH 306

PARLÉ / BOOTH 307

KABANA / BOOTH 308

DAVID KORD / BOOTH 309

MARK HENRY CORP. / BOOTH 310

CROWNRING BRIDAL HOUSE / BOOTH 311 & 313

DHARM INTERNATIONAL / BOOTH 312

HEAVY STONE RINGS / BOOTH 314

FACETS OF FIRE DIAMONDS / BOOTH 315

SHAH LUXURY / BOOTH 316

GEMMA COUTURE / BOOTH 317

SIMON G. JEWELRY / BOOTH 318

GRANDVIEW KLEIN DIAMONDS / BOOTH 319

ARHIA JEWELS / BOOTH 400 & 402

ALMOR DESIGNS / BOOTH 401

ADA JEWELRY / BOOTH 403

NAVA DEE. / BOOTH 404

PANCIS GEMS / BOOTH 405

VLORA / BOOTH 406

EPOQUE NEW YORK / BOOTH 407

RUCHI NEW YORK / BOOTH 408

ALLIED CREATIONS / BOOTH 410

SMILING ROCKS / BOOTH 411

KAHN HIGH JEWELLERY / BOOTH 412

NEON GEMS / BOOTH 413

FACET BARCELONA / BOOTH 414

BREUNING / BOOTH 415

V&A LUXURY / BOOTH 416

DA GOLD / BOOTH 417

MERCURY RING / BOOTH 418

YOURLINE JEWELRY / BOOTH 419

SABRINA DESIGNS / BOOTH 421

SHY CREATION / BOOTH CHESAPEAKE 20

MIDAS CHAIN / BOOTH CHESAPEAKE 30

HEERA MOTI / BOOTH CHESAPEAKE 40

NATIONAL RARITIES / BOOTH T1

LUXURY DISPLAY GROUP / BOOTH T2

JEWELRY SALES ACADEMY / BOOTH T3

PODIUM / BOOTH T4

ZILLION INSURANCE SERVICES / BOOTH T5

BIG / BOOTH T6

JEWELERS MUTUAL / BOOTH T7

PICUP MEDIA (GEMLIGHTBOX) / BOOTH T8

LOUDR AGENCY / BOOTH T9

WELLS FARGO / BOOTH T10

GIA / BOOTH T11

FLOORPLAN

SCHEDULE

FRIDAY

AUGUST 15, 2025

ALL DAY

Arrivals Start for Retailers and Exhibitors.

This will be for those coming in early to play in the Golf and Tennis Tournaments on Saturday. Note: rooms are not included for Friday Night, but we do include golf at two per retailer and one per gem/jewelry exhibitor and tennis/pickleball for all players. RECOMMENDED IF NOT DRIVING YOUR OWN VEHICLE: UBER or CAR RENTAL from ROANOKE, VA Airport (ROA). Greenbrier is about a 90 minute ride from the airport. You are coming to The Greenbrier Resort, 101 W Main St, White Sulphur Springs, WV 24986, (844) 837-2466. It may also be possible to ﬂy in and out of Greenbrier Valley Airport (LWB). Also call The Greenbrier at (844) 837-2466 if you would like to book Airport Shuttle Transportation (fees apply).

SATURDAY AUGUST 16, 2025

ALL DAY

Arrivals Continue

(For hosted rooms, this is likely your ﬁrst included night). RECOMMENDED IF NOT DRIVING YOUR OWN VEHICLE: UBER or CAR RENTAL from ROANOKE, VA Airport (ROA). Greenbrier is about a 90-minute ride from the airport. You are coming to The Greenbrier Resort, 101 W Main St, White Sulphur Springs, WV 24986, (844) 837-2466. It may also be possible to ﬂy in and out of Greenbrier Valley Airport (LWB). Also call The Greenbrier at (844) 837-2466 if you would like to book Airport Shuttle Transportation (fees apply).

7:30 AM-1:30 PM Golf Tournament

Championship White Course on Greenbrier property (see your Golf Confirmation Email) (Light Morning Fare, Lunch and Prizes). Rentals not included. Pairings to be emailed to golfers in August. Ask the Golf Staff to be sure your clubs will be returned to the hotel for you.

SCHEDULE

SATURDAY AUGUST 16, 2025

ALL DAY

Resort Leisure time

10:00 AM-6:00 PM

Exhibitor Setup

10:00 AM-6:00 PM

Badge Pick-Up

Registration Desk, Garden Room. Note–have your business card and government issued photo ID ready when picking up your badge, and also be prepared to show your photo ID to security when entering the show (to ensure everyone’s safety). Thank you.

6:30-7:30 PM

Saturday Opening Reception

Location TBA. Sponsored by:

7:30 PM ONWARD Saturday Dinner On Your Own

SUNDAY AUGUST 17, 2025

8:00 AM-6:00 PM

Badge Pick-Up

8:00-9:30 AM

Exhibitor Breakfast served in Chesapeake Room

8:00-10:00 AM

Sunday Morning Retailer Breakfast & Education Session.

Breakfast 8:00 - 9:00 AM, Presentation 9:00 - 10:00 AM, Served in the Crystal Room.

This morning’s speaker, Dillan Dove, Head of Retail, Podium, presenting “Smarter Selling with AI: What Every Jeweler Should Know”

Session Description: Artiﬁcial intelligence is no longer just a buzzword—it’s becoming an everyday part of how businesses operate. For jewelers, AI has the potential to reshape how you engage with customers, manage operations, and grow your business. But what does that really mean in practice? This session offers a clear, accessible introduction to how AI is transforming the sales environment—from the basics to real-world applications tailored to retail jewelers.

SCHEDULE

MONDAY AUGUST 18, 2025

8:00 AM-6:00 PM Badge Pick-Up

8:00-9:30 AM

Exhibitor Breakfast served in Chesapeake Room

8:00-10:00 AM

Monday Morning Retailer Breakfast & Education Session.

Breakfast 8:00 - 9:00 AM, Presentation 9:00 - 10:00 AM, Served in the Crystal Room.

This morning’s speaker, Gus Garcia, Chief Growth Ofﬁcer, LOUDR., presenting “Cutting Through the Noise: AI Marketing Tools That Help You Stand Out”A curated workshop on leveraging AI to elevate luxury marketing, clientele insights, and performance.

Session Description: In the world of fine jewelry, standing out requires more than exquisite product—it demands precision, insight, and timing. This immersive session introduces highend retailers to a suite of cutting-edge AI tools that reveal nuanced customer behaviors, optimize marketing strategies, and refine retail operations. This workshop delivers practical, accessible applications of AI that enhance decision-making, elevate brand presence, and drive affluent foot traffic

10:00 AM-6:00 PM

Show Hours, Colonial Hall and Chesapeake Room

12:30-2:00 PM

Monday Lunch

(Buffet and seating in Chesapeake Room, with additional Patio seating).

6:15-7:15 PM Monday Cocktails

Location TBA. Sponsored by:

7:15 PM ONWARD Monday Dinner On Your Own

8:00 AM-6:00 PM Badge Pick-Up

8:00-9:30 AM

Exhibitor Breakfast served in Chesapeake Room

TUESDAY AUGUST 19, 2025

8:00-10:00 AM

Tuesday Morning Retailer Breakfast & Education Session TBA

Breakfast 8:00 - 9:00 AM, Presentation 9:0010:00 AM, Served in the Cameo Ballroom.

10:00 AM-6:00 PM

Show Hours, Colonial Hall and Chesapeake Room

12:30-2:00 PM Tuesday Lunch

(Buffet and seating in Chesapeake Room, with additional Patio seating.)

6:00-7:30 PM

Tuesday Outdoor Farewell Cocktail Party , Location TBA

SEE YOU NEXT YEAR!

2026 CENTURION ARIZONA, ARIZONA BILTMORE,

PHOENIX, ARIZONA

ARRIVALS FRIDAY AND SATURDAY, January 30 and 31, 2026; SHOW DAYS: Sunday, Monday and Tuesday, February 1, 2 and 3, 2026.

DEPARTURES: Wednesday, February 4, 2026.

2026 JEWELLERY GENEVA, April 13-19, 2026

2026 SUMMER SHOW, August dates and venue TBA

NEW TECH TRENDS FOR JEWELRY STORE INTERIOR DESIGN

In the competitive world of retail and interior design, the ambiance of a jewelry store can signiﬁcantly inﬂuence customer behavior and overall sales. New innovative design trends are set to revolutionize jewelry interior store spaces, enhancing the shopping

experience, and driving business success.

The key interior design strategies that can elevate jewelry stores, creating inviting and dynamic environments that captivate consumers and boost profitability. By understanding and

The Traditional Jewelry Sales Approach

In a typical jewelry sales environment, customers can view jewelry on display within the glass cabinetry and displays. Generally, to try on jewelry, learn more about pricing and other features of the jewelry, a customer must approach a sales associate. The sales associate may then determine the needs of the customer. The needs or

wishes of a customer may include speciﬁc types of jewelry interested in, if there is a special occasion related to the potential jewelry purchase. If there is a purchase for the customer or for another individual(s), the owner has a sense of the budget for the purchase, and personal taste.

implementing these few technological design trends, jewelers can not only attract more customers but also foster loyalty, encouraging shoppers to return time and time. A thoughtful interior design floor plan can transform the jewelry environments and create memorable experiences.

There are a variety of issues that the sales associate or owner may develop from a customer. For example, if the associate develops a relationship with the customer, the sales associate may ﬁnd that the customer is interested in a speciﬁc piece of jewelry, yet different issues may arise, which not limited to the following:

1) Above their budget.

2) Are indecisive in their product tastes.

3) May even become uncomfortable with the sales process.

4) If the jewelry is intended as a gift, the sales associate may determine that a customer does not know the jewelry tastes of the intended potential customer.

5) There are also times when a customer feels uncomfortable even approaching a sales associate.

6) The customer may be concerned with being judged by a sales associate based on their own personal appearance, available budget, and the like.

7) The customer may even be apprehensive about being pressured into a purchase.

8) Also, similar concerns may arise beyond jewelry sales as owners know.

9) Most significantly with the traditional jewelry sales process, a customer may come in and out of a store without leaving behind any personal information for subsequent contact from the store.

10) A sales associate may have helped the customer narrow down options in a potential jewelry item, but the customer may have to quickly leave to attend to other personal matters (e.g., childcare, work, meetings, etc.).

11) Most importantly, without the customer’s information, a sales associate may be unable to follow-up with the customer to further or complete a sales transaction by having contact information for the client. Sometimes an intended recipient of a jewelry gift purchase wants to visit a jewelry store to gain a better

Interior Design with New Integrating Technologies Trends

The fusion of technology and interior design is shaping the future of a paradigm shift for jewelry stores. Interactive Smart Jewelry Kiosks with RFID (Radio Frequency Identiﬁcation) technology and their placements in the store are critical to ROI. The location of kiosks is an important factor for interior design/ﬂoor plans of the placement in the store. This is where the Interactive Smart Jewelry Kiosks are because of the frequency of Gen X, Gen Y, Gen Z, Millennials, Baby Boomers, and younger couples visit often. These are Smart Jewelry Kiosks which can provide an interactive

experience for the customer without relying on developing a relationship with a sales associate in an appropriate place of the store. What is needed is a way for a customer to comfortably physically and/or virtually try on and learn about jewelry interest without needing to interact with a sales associate.

What is needed is a unique way for an owner to gather customer information to determine the needs of the customer more quickly to provide a comfortable environment for the customer and increasing the chance of a sale. This is

understanding of their own tastes and preferences Millennials are 216% more likely to be influenced by in-store Smart Jewelry kiosk touch screen displays.

12) The customer may feel uncomfortable approaching a sales associate and trying out different jewelry items as no purchase is intended to be made.

13) Additionally, there may be no record left of what the customer’s personal tastes are after trying on different pieces of jewelry. The customer may then have to directly share his or her favorite jewelry items with the potential customer and thus spoiling a potential surprise, raising a conversation about budget, or both.

14) As an alternative, a sales associate may have to document an intended recipient’s tastes which not only takes additional time but may then create an awkward conversation with the potential customer (e.g., gift giver).

a way for a jewelry store owner to gather customer information to allow future contact with the customer and using the gathered data for market analysis. The approach is an unconventional jewelry sales approach to establishing a relationship between a potential customer and a sales associate at a store without having to initially interact face-to-face (see picture of a small jewelry kiosk with the customer comparing several ring choices). The design look of the Smart Jewelry Kiosk Base can be designed to ﬁt the overall image and feel of the showroom.

For instance, Interactive Jewelry Smart Kiosk can allow customers:

1) To visualize how jewelry pieces will look in their hands, etc. with view on computer monitor.

2) The present kiosk which may be able to provide an interactive experience by providing the tech interface portion in communication with a graphic interface portion (i.e., computer monitor) that are able to display and relay information regarding jewelry to the sales associate.

3) A tech interface portion may be able to display jewelry in a temporary removable manner to allow a customer to remove and try on the accessories.

4) The tech interface portion can detect

removal of one or more jewelry pieces and may initiate one or more graphic interface portions to display information on the monitor related to removed jewelry pieces to a customer.

5) Therefore, the Smart Jewelry Kiosk may be able to collect and transmit information related to a customer so a jewelers may be able to gather customer information, determine a customer’s needs, contact a customer after they leave the jeweler or sales associate, or any combination thereof. The interior design placement is essential for the kiosk to be successful to provide an unconventional approach to establishing a relationship between a sales

associate and a customer by first allowing a customer to interact with the jewelry displayed on the kiosk to determine a user’s needs (e.g., budget, tastes, items of interest) without having to interact face-toface with a sales associate.

6) Thus, by the time customer is ready to interact with a sales associate, the kiosk has facilitated establishing a relationship by having the sales associate already informed of the customer’s needs without having the customer feel uncomfortable which displays on the sale associate phone, I-PAD, or computer.based on their own personal appearance, available budget, and the like.

Photo credit: Wengen Ling

Another essential technological trend is the Smart Mirrors which displays the customers an immersive jewelry shopping experience. The placement of a Smart Mirror in a jewelry store should be carefully identiﬁed by an interior designer to maximize ROI. By integrating these technologies, owners can create a modern, engaging environment that attracts tech-savvy customers and enhances overall satisfaction (See picture of a

Smart Mirror with a female freely choosing different necklaces on).

Additionally, incorporating digital signage can streamline the shopping experience by providing real-time information on promotions and product availability (See picture of a female in the digital signage). The interior design placement of this digital signage is essential in the store even with the limits of wall space. This design

placement is critical to provide comfortable tone to the store. Jewelry owners can also use these technologies to gather data on customer preferences and behavior, enabling them to personalize marketing efforts and improve inventory management. This seamless integration of interior design with technology, not only enhances the customers experience, but also provides valuable insights for optimizing jewelry store designs and operations.

Photo credit: SerhiiBobyk

Creating Experiential Zones with the Floor Plan

Because of these non-traditional technological experiential jewelry approaches are gaining momentum as stores evolve from mere transactional spaces to destinations for unique experiences. Designating special areas for these product demonstrations, and tech-savvy approaches, can draw customers in and encourage deeper engagement with the brands. These experiential tech zones provide opportunities for customers to

interact with jewelry meaningfully, fostering brand loyalty and encouraging wordof-mouth promotion. The more enjoyable and fun experiences allow customers to gain hands-on experience with the jewelry, increasing the likelihood of purchase. By creating memorable experiences, jewelers can differentiate themselves from competitors and build stronger connections with their customers.

Prioritizing Comfort and Convenience

These comfortable technological trends have changed the environment can signiﬁcantly enhance customer experiences. Thoughtful interior design elements such as seating, clear signage, and spacious aisles make shopping more enjoyable and accessible around the Smart Jewelry Kiosks, Smart Jewelry Mirrors and digital signage. Additionally, incorporating convenient features like charging stations and Wi-Fi can keep customers in the store longer, increasing the likelihood of purchases.

Jewelers can prioritize comfort and convenience, and they are likely to see im-

proved customer satisfaction and higher sales. For example, strategically placed these technological approaches need to be in areas provide spots for the customer, while well-lit, clearly marked paths guide them effortlessly through the store. Furthermore, a thoughtful interior design layout will minimize congestion and optimizes traffic ﬂow can reduce stress and create a more relaxing jewelry environment. By addressing these comfort and convenience design factors, owners can create an inviting atmosphere that encourages customers explore more from jewelry interior designers specializing with these technologies in the ﬂoor plan process.

JEWELRY STORE INTERIOR DESIGN ADVICE

The jewelry interior design ideas listed below are cutting-edge approaches to improve customer engagement with your business design. These techniques are not the only recommended methods, though. The advice given below for interior design is tested and true.

Contemporary Mobile Checkout.

In contrast to the decades-long dominance of checkout counters at a POS is now decreasing in size of the overall space plan design in jewelry stores. The trends are the use of mobile POS systems and card readers that are assisting jewelry store businesses in modernizing their checkout process and accepting payments anywhere in the store.

The last opportunity you must make a good impression on customers is at the checkout, and how they feel about their experience may determine whether they decide to buy at your store again. Four out of ﬁve customers say they’d be less likely to shop from that store again if they had a bad checkout experience. Unfortunately, data suggest that 88 percent of consumers say a negative checkout experience hurts how they perceive a jewelry store. Retailers have come up with a lot of cre-

ative ways to streamline and speed up the checkout process. The checkout process should be quick and easy, regardless of whether a customer decides to use Apple Pay, a digital gift card they purchased online, or buy online and pick up instore.

If the jewelry owner is debating whether to abandon having clients check out at a large POS, think about how changing from that conventional design would af-

fect your customers’ experience. On the other hand, if as an owner the preference to prepared to start looking into accessible ways to modernize your checkout experience, consider how any changes you make might affect how customers move through your retail space and modify the layout of your store to make room for any new services or technologies you introduce.

Photo credit: JLco - Julia Amaral

Interior Designing with Store Windows

If you are fortunate enough to have front windows, natural lighting has a favorable influence on consumer behavior in the jewelry businesses, according to numerous research. Natural lighting can raise the productivity and enjoyment

of your retail personnel. In addition to emphasizing the color of your store, enhancing customer behavior and creating a more comfortable shopping atmosphere. Examine the impact of natural lighting on your retail design. Consider

eliminating any displays that obstruct light if your store has windows. See picture of Saint Laurent, which shows very large windows in front of the store.

Photo credit: jan van der Wolf

COMMON JEWELRY STORE

DESIGN MISTAKES AND HOW TO AVOID THEM

Effective jewelry store design plays a crucial role in attracting customers, creating a memorable shopping experience, and driving sales. However, there are common design mistakes that jewelry store often makes, which can hinder their success.

Let’s talk about these common jewelry store design mistakes and provide actionable tips on how to avoid them. By being aware of these pitfalls and implementing the suggested solutions, owners can create a well-designed and customer-friendly retail space that maximizes your business's potential.

Cluttered Store Layout

One of the most prevalent jewelry store

design mistakes is a cluttered store layout. Overcrowded displays and excessive merchandise can overwhelm customers, making it difficult for them to navigate the space and find what they need. To avoid this, focus on creating a clean and organized store layout. Utilize strategic product placement, prioritize key items, and allow sufficient space for customers to move around comfortably. Regularly declutter and streamline your displays to maintain a visually appealing and easy-to-shop environment.

Poor Lighting

Inadequate or poorly executed lighting can significantly impact the ambiance and overall shopping experience. Dimly lit areas

can make it challenging for customers to examine jewelry, while overly bright lighting can create an unwelcoming atmosphere. To avoid these pitfalls, ensure your store has a balance of ambient, task, and accent lighting. Use lighting fixtures strategically to highlight key areas, such as over jewelry cases and displays and choose lighting that complements your brand image. Regularly assess and adjust your lighting scheme to create an inviting and visually appealing environment.

Lack of Visual Hierarchy

A common mistake in jewelry store design is the absence of a visual hierarchy. Without clear visual cues, customers may feel

Photo credit: onurdongel

overwhelmed and confused about where to focus their attention. To avoid this, establish a clear hierarchy in your store design. Place high-demand or featured products at eye level, use discrete signage and displays to guide customers through different sections, and create focal points that draw attention. By guiding customers' visual flow, you can enhance their shopping experience and encourage them to explore your store further.

Inconsistent Branding

Inconsistent branding can dilute your brand's message and make it difficult for customers to connect with your store. This mistake often manifests in inconsistent use of colors, fonts, and logos throughout the

store. To prevent this, develop and adhere to a cohesive branding strategy. Ensure that your brand elements are consistently applied across all touchpoints, including signage,

Neglecting the Customer Experience

Focusing solely on aesthetics and product displays while neglecting the customer experience is a critical retail design mistake. Customers seek an engaging and enjoyable shopping experience that goes beyond the products themselves. To avoid this oversight, consider the customer journey from entrance to checkout and beyond. Create comfortable seating areas, provide interactive displays or digital elements,

displays, packaging, and online platforms. This consistency will create a strong brand identity and reinforce customer recognition and loyalty.

and offer convenient amenities like VIP rooms and drink areas. For example, I designed Koerber’s Jewelers using the owner’s quote at their drink area. See picture below. Invest in training your staff to provide exceptional customer service. By prioritizing the customer experience, you can differentiate your jewelry store and build long-lasting relationships with your customers.

Avoiding common jewelry store design mistakes is essential for creating a successful and customer-centric store environment. By addressing issues such as cluttered layouts, poor lighting, lack of visual hierarchy, inconsistent branding, and neglecting the customer experience, you can enhance the overall shopping experience, attract more customers, and drive sales.

Keep these tips in mind when designing or revamping your jewelry store space, and regularly evaluate and adapt your design to meet changing customer expectations. With a thoughtful and well-executed jewelry store design strategy, you can set the business up for success in today's competitive jewelry store landscape.

Koerber's Fine Jewelers coffee bar. Photo credit: Koerber's Fine Jewelers

VERSUS

To plan a jewelry store new construction or remodeling is the ﬁrst step understand the budget. This is crucial to the business’s ability to generate revenue, even though many jewelry owners do not pay enough attention to the budget.

It does not matter if the business is physical or online, it’s important to think about how customers would view the store. The jewelry store layout will determine if a prospect will be a long-term customer or not. Brilliant jewelry store designs can

Choose the Layout that is Right for Your Business

There are many decisions involved in creating a jewelry store space plan. When designing a jewelry store, there are many factors you should consider. These include the industry of the jewelry,

available space, jewelry sold and any competition. There are many jewelry store layouts that businesses can choose from. There are several common layouts for jewelry stores that businesses can adapt to:

Get a Picture of What the Store Would Look Like

Next comes architecture and interior design. This stage is also known as the pre-implementation phase. It must include all the essential features that the jewelry store owners will have and wish. The template and elevations must show what the store will look when it is completed.

Decide How the Products Will Be Arranged

The next step is jewelry placement. Plan how jewelry will be displayed in

the store. It is crucial because product mapping determines many things. This includes whether customers will be able to ﬁnd the jewelry they are looking for, interact with them and ultimately get them to purchase. It is also a key factor in generating constant revenue. Jewelry businesses need to think creatively about the arrangement of their jewelry. This can be done by making the most popular jewelry prominent. One example of this is displaying limited stock or jewelry for sale.

Consider Fixtures and Other Accessories

The business owner then decides

be both functional and beautiful. This is why it is important to consult a specialist in jewelry store interior designer. These steps will help any business owner design the perfect store layout.

• Mixed - AJewelry boutiques and traditional stand behind jewelry cases.

• Angular - The angular jewelry store layouts are becoming more popular.

• Loop - The loop space plan is ideal for the customer to flow comfortability throughout the space.

what additions will best complement the store. These are the additions that define the store’s functionality and aesthetics. These items can be divided into accessories and fixtures. Fixtures can be wall displays and jewelry cases. Accessories on the other side are removable. For example, these accessories include tables and chairs. When choosing accessories and fixtures, there are a few things you should consider. Fixtures should convey the business message and image while accessories should highlight the jewelry displayed. See picture of Baxter’s Fine Jewelry floral accessories on the furniture table in front of POS on the next page.

Make a Strategic Place for Purchasing

The layout of a store determines how customers enter and exit the store. The best place to put the checkout point is at the back of the store. This method is used by many jewelry stores, but it’s not the only one. Currently, jewelers’ preference is to be able to make a transaction on an iPad anywhere in the jewelry stores. Please see picture below of Kelley Jewelers workstation at check-out.

Customer Behavior Can Be Used as a Guide

Before doing anything, most businesses conduct extensive market research. You can also study the competitors to ﬁnd out how customers behave. New jewelry stores can learn from the interactions of customers

Kelley Jewelers. Photo credit: Kelley Jewelers

Baxter’s Fine Jewelry ﬂoral accessories on the furniture table in front of POS.

Photo credit: Baxter’s Fine Jewelry

with similar stores to help them structure their stores better. These are some common shopping habits that customers share:

• They should turn right when they enter a shop. Jewelry businesses strive to maximize their right side.

• Walk down the aisle. Customers like spacious aisles so they feel comfortable looking at both side of the aisle.

The jewelry businesses should consider the needs of people with disabilities when designing a jewelry store layout. No matter what disability a customer may have, the store should be easy for them to navigate.

The Americans with Disabilities Act (ADA) provides a checklist jewelry store must

adhere to enforce this. These are some of the requirements to make sure that a retail shop is ADA-compliant. See picture below of Baxter’s Fine Jewelry wide ADA accessible aisles.

• Space: The store must have sufficient space between fixtures, and aisles that are sufficiently wide.

• Accessible rooms: VIP rooms and bathrooms must be accessible for people with disabilities.

• Parking lots: Jewelry stores should have disabled-friendly parking lots. You must make them easy to find

Customer experience is a key factor in whether customers return to a jewelry

store. Customers will remember the store if there is great customer service. A store will ﬁnd comfortable seating, lounge areas, and clean bathrooms. It is important that these amenities meet the needs of customers. These details are essential to ensure customer satisfaction.

A well-designed jewelry store layout can make a positive impact on a jewelry company’s image. This improves the chances of a business making more money and leaving a lasting impression with customers. Customers might be more loyal and may even refer others to the jewelry business because of their overall design and layout.

Baxter’s Fine Jewelry wide ADA accessible aisles. Photo credit: Baxter’s Fine Jewelry

JEWELRY STORE DESIGN STRATEGIES HOW TO IMPROVE THE CUSTOMER EXPERIENCE

Whether individuals are opening a new jewelry store or changing some aspects in the current one, there is a need to learn the best strategies to attract customers. Customers have different preferences, but most of them, if not all, will appreci-

ate an appealing and comfortable jewelry store design.

Maintaining old customers and attracting new ones requires effective strategies, and one of the best strategies is improving customer experience through store

interior design. While store merchandising reset involves reorganizing a store for better jewelry display and more sales. It includes space allotment, categories, other compartmentalized sections, and brands within the jewelry store.

Photo credit: Mindklongdan

How do you redesign a store?

If you are looking to redesign your store completely, there are some guidelines you should consider. My recommendation would be to hire an interior design company which specializes in retail and jewelry stores.

Choose the right layout

The type of layout or floor plan you choose will help you better manage customer supply and traffic. Ensure the selection of a design that fits the items that fits the cases and displays, the size of the store, and the potential customers. Good questions that should be reviewed are:

How many linear feet of jewelry cases do you have in the store now?

How many linear feet of jewelry cases do you want in the store in the future?

This is very important in the space planning stage.

Do you want wall mounted jewelry displays?

How many brands do you currently have? There company names and requirements.

Are you going to add any additional brands to the new store? If so, what are their names and requirements?

A good layout can increase sales and give customers a great experience. Store design layout or strategy should not just be about winning. As much as sales are essential, creating a great customer experience and improving the customer relationships are part of the big picture. Try to reach out to customers by evoking their deeper emotions, such as happiness. This might encourage customers to make a purchase even when they did not intend to.

Use the appropriate quantity of jewelry for cases & displays

Sometimes, there is a need to display just a percentage of speciﬁc jewelry cases (bridal, luxury, brands) and dedicate a space to keep other lines in jewelry cases for side selling approach (private labels). Therefore, the quantity of jewelry cases needed will depend on the type and quantity of jewelry sold in the store and the brands. Create enough space for all the linear square footage of jewelry needed in the cases to give customers ample open space for moving around while shopping. Too many similar pieces of jewelry in one place reduces the chances of sales due to crowds. The decompression zone is the area just after the front entrance. This area is not the best space for displaying too many luxury or valuable jewelry as customers tend to miss them when entering the store. Put fewer and less valuable jewelry in this area but more visuals and

graphics that integrate the environment outside the store.

Apply the cross-merchandising strategy

With the right jewelry store ﬂoorplan design, you can increase sales by using the block placement or cross merchandise strategy. This strategy involves displaying complementary or related items with accessories. Create enough space for all the jewelry in your store to give customers ample open space for shopping around and comfortable seating with a

Emigh Fine Jewelry Photo credit: Emigh Fine Jewelry

nice checkout area (POS). Good questions that should be reviewed are:

How many staff members and computers do you want at your main POS at one time? Do you want a POS or maybe a furniture piece with 2 chairs in front of the desk? This is a high-end boutique feel.

Do you need a separate area for wrapping gifts? Do you want to wrap the gifts in front of your client or in the back area that they cannot see it being done?

We can also build a custom bar that your staff members could stand behind & serv drinks..

How many bar stools to you see at the bar at one time. You do not need any stools if you wish?

Do you like curve jewelry cases or straight jewelry cases best? Or a combination of both?

Invest in good lightning

The lightning of your jewelry store is not only meant to help customers see the jewelry; it should create a contrast with the outside environment for better graphics/light boxes to improve the customer’s mood. A jewelry store owner can use different Kelvins of lighting for different areas depending on what the type of luxury jewelry wants attention on. See Pearce Jewelry Store that I designed for an excellent example of ceiling and lighting design.

Good questions that should be reviewed are:

Is the ceiling the same height in the entire space?

Ceiling height for showroom; ceiling height for back offices when completed?

What ceiling style will be in the showroom? (drywall) or 2 x 2 tiles?

What rooms in the back office will have a tile system with grids (2 x 2)?

Would you like to have a small drop-down ceiling around some of the jewelry cases and POS?

While the need to keep updating the merchandise display, design and color elements regularly to keep your customers hooked. The designs get stale with time, hence the need for regular changes.

Use clear signage.

It is essential to add readable and pictural signage, logo and light boxes in your store to increase purchases. See Baxter’s Fine Jewelry Store for excellent logo placement that I designed. These are well-positioned graphic elements informing the buyer of speciﬁc brands merchandise, promotions, or new arrivals. Signage can also serve as clear directional signs that help customers navigate the store easily. Most customers will enter a store based on what they saw from the outside.

Good questions that should be reviewed are:

What are your logo colors?

Do you want to incorporate the colors of your logo into the interior?

Are you going to change the logo or keep it currently?

How many light boxes do you need? And additional signage?

A good window display will grab attention and attract customers’ ﬂow into your store. Thus, as a jewelry store owner there should be a combination of the best visual effects, proper lightning, and high-end looking jewelry display in the windows. No matter what type of jewelry store you

Pearce Jewelers

Photo credit: Pearce Jewelers

are operating, having the right interior

How many jewelry benches would you like in your new space?

Appropriately how big would you like the jewelry benches to be?

Please send me measurements of the equipment that goes into the room so we can figure out how many cabinets with storage above and if you need a dirty room that is a separate room? Please see Occasions Fine Jewelry Shop area the I designed.

Would like one VIP room?

It can be completely closed, or it can be partially open but still feel private.

Glass walls and doors are very popular.

What configuration would be best for the store: 4 chairs, a table or a desk, or 3 chairs in the room?

For all the quantity of jewelry pieces in the store, implementing these interior design strategies can increase customer traffic, relationships and encourage purchases.

Occasions Fine Jewelry. Photo credit: Occasions Fine Jewelry

Baxter’s Fine Jewelry

Photo credit: Baxter’s Fine Jewelry

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APRIL 13-19, 2026