MISSION: SALES MAY-JUNE 2024-LAS VEGAS PREVIEW BOOK

LUXURY Booth LUX1000A

CENTURION EXHIBITORS

AT THE VEGAS SHOWS!

EDITOR’S LETTER

It’s time to prepare for the big Las Vegas shows beginning right after Memorial Day Weekend!

PREPARE FOR VEGAS WITH MISSION: SALES

If there’s one thing this magazine does well it is to help you find and meet with your CENTURION Vendors exhibiting at Luxury, Couture and JCK. Many retailers are planning follow-up meetings with their vendors to springboard off great appointments they had with them at CENTURION. For your convenience You will find the alphabetical and booth number listing pages in the first part of the magazine.

HOT SELLERS SECTION FILLED WITH GREAT PRODUCT

Also be sure to check out the MISSION: SALES Hot Sellers section following the listings. Everyone always asks, “what are your best sellers?” and this special section answers that question.

TIMELY FEATURE STORIES TO HELP YOU SELL MORE

After the Hot Sellers section are great feature articles that cover many key sales areas of your business. This is all here to help you sell more of the great jewelry you will buy in Vegas this year!

We truly hope you enjoy the magazine and pass it on digitally or in hard copy to your team.

Warmest regards,

Howard Hauben, Editor & Publisher

LUXURY Booth LUX213

SPONSORED CONTENT

ASHI’s story begins with a name that means a lot to us: “Asha.” This name, belonging to our grandmother, stands for hope and dreams. It’s what inspired her sons to start their own jewelry business. Unlike many jewelry companies that start in India, ASHI took a different path and began in New York. This unique start has helped shape who we are as a company, making us INNOVATIVE AND STRONG.

Our journey has always been about striving for the best and finding new ways to stand out in the jewelry world. We’ve been pioneers, always on the lookout for new ideas. Our focus on trying new ways of making jewelry has even led us to get several patents, showing our commitment to doing things differently.

FROM THE VERY BEGINNING, ASHI was all about top-notch craftsmanship and creating jewelry that’s not just beautiful but also art. This foundation led to the birth of ASHI Couture, a luxury jewelry brand that takes everything a step further. ASHI Couture is about making exceptional art pieces without holding back on quality or details.

For forty years, ASHI Jewelry has gained international recognition for blending great craftsmanship with stunning designs to create jewelry that’s truly art. ASHI Couture came from this legacy, focusing on using the best materials without worrying about the cost. Made with 18-karat gold, platinum, and the finest diamonds and gemstones, ASHI Couture’s jewelry is about luxury and making a statement.

ASHI Couture stands out for its exquisite design and luxury, aiming to impress the most refined customers. We value our relationships with independent jewelers around the world, seeing ourselves as a partner in luxury.

AS WE CELEBRATE 40 YEARS IN THE BUSINESS, we’re ready to make it memorable with new designs and exciting offerings at the Luxury show in Las Vegas. This anniversary is more than just a celebration of our success; it’s a tribute to our history and everyone who’s been a part of ASHI’s journey. We’re looking forward to honoring our past and moving forward with innovative designs that will redefine luxury jewelry.

The future in diamond traceability

Tracr® is the world’s leading digital platform for the traceability of natural diamonds. Named by Forbes as one of the top 50 blockchain solutions in the world, in 2020, 2022 and 2023, it offers the possibility to explore the provenance, authenticity and history of diamonds.

Creates a digital record, enabling you to see your diamonds journey

Display to your client the amazing transformation of a natural diamond from its rough form all the way through to the final polished diamond

Transfer ownership of the digital asset that holds the Tracr data to your clients and allow them to carry on their own story

Empowers you to tell broader stories around natural diamonds and connect with todays consumer who has an increased focus on origin and digital assurance

Allows you to speak in more detail and with increased confidence about the positive impact of natural diamonds

Ask your trusted supplier

For any information, register and contact us tracr.com/contact

Ask an active DTC Sightholder participant

Search for Tracr® ID on major inventory platforms

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LUXURY

ALPHABETICAL ORDER

EXHIBITOR / BOOTH

AFARIN / LUX501

A LINK / LUX223

A. JAFFE / LUX817

ALLISON KAUFMAN COMPANY / LUX1023

AMERICAN GEM SOCIETY (AGS) / LUX700A

AMERICAN JEWELRY DESIGNS / AJD PLATINUM / LUX101

AMPTIVE / LUXL108

ARTCO GROUP / LUXL221

ARTISTRY / LUX605

ASHER JEWELRY / LUX1027

ASHI COUTURE / LUX1227

BARAKA / LUX1012

BASSALI JEWELRY / LUX1026

BELLARRI / LUX723

BENY SOFER / SOFER JEWELRY / LUX1013

BREUNING / LUX1230

CHARLES KRYPELL / LUX913

CHIMENTO / LUX1012

CHRISTOPHER DESIGNS / LUX1123

COAST BY CLASSIQUE CREATIONS / LUX333

CROWNRING BRIDAL HOUSE / LUX1207

CRYSTAL / LUX701A

DA GOLD / LUX313

DAMASO / LUX1101

DAVID KORD / LUX1228

DAVID WEISZ / LUX901A

DIABELLA / LUX1037

DILAMANI / LUX505

DIVINE / LUX1201

DOVES BY DORON PALOMA / LUX823

ELITE DESIGNS / LUX545

EPOQUE NEW YORK / LUX937

FACET BARCELONA / LUX113

EXHIBITOR / BOOTH

FREDERIC SAGE / LUX813

GABRIEL & CO. / VER2504-05

GEMS ONE / VER2404-05

GN DIAMOND / LUX1217

GORDON COMPANY (THE) / LUXL102

GRANDVIEW KLEIN

DIAMOND GROUP / LUX515

H. J. NAMDAR / LUX531

HASENFELD-STEIN / BASS2604

HEARTS ON FIRE / TITIAN2301-AB

HENDERSON LEGACY / AVAYGRAY DESIGNS / LUX200A

HOUSE OF BAGUETTES / LUX123

HRA GROUP / DIALOG / CLARITY

DIAMONDS / TITIAN-2203

IFE LUX GROUP / LUX1012

IMAGINE BRIDAL / LUX1117

JACK ABRAHAM / LUX213

JB STAR / LUX415

JEWELERS MUTUAL / LUXL100

JEWELRY SALES ACADEMY / LUXL106

JEWELS BY JACOB / LUX1105

JULIUS KLEIN GROUP / LUX217

JYE LUXURY COLLECTION / LUX303

KC DESIGNS / LUX537

LE VIAN / VER2403, VERONESE-1

LIKA BEHAR COLLECTION / LUX201

LUXURY DISPLAY GROUP / LUX1237

MAIDI CORP. / LUX312

MARCHESA BY V&A LUXURY / LUX1128

MARIKA DESERT GOLD / LUX826

MARTIN FLYER / LUX717

MEIRA T DESIGNS / LUX731

MÉMOIRE / TITIAN2301-AB

NADER KASH / LUX117

EXHIBITOR / BOOTH

NAVADEE FOR AOD JEWELRY / LUX1113

NIGA AM / LUX926

NORMAN SILVERMAN DIAMONDS / LUX323

ODELIA JEWELRY / LUX923

OMI PRIVÉ / LUX702

OFER MIZRAHI DIAMONDS / VER2506

PARLÉ / LUX730

PE JAY CREATIONS / LUX812

PENNY PREVILLE / LUX917

PLUCZENIK / LUX631

PREMIER GEM CORP. / TITIAN-2204

RAHAMINOV DIAMONDS / LUX622

RAYMOND MAZZA / LUX1034

ROBERTO DEMEGLIO / LUX1013

ROMAN + JULES / LUX231

ROYAL PEARL / LUX1200

SHY CREATION / TITIAN-2304-03

SIMON G. JEWELRY / LUX423

SMART AGE SOLUTIONS / LUXL220

SPARK CREATIONS / LUX 523

STEVEN ROYCE DESIGNS / LUX1001

THE MAZZA COMPANY / LUX413

UNEEK / LUX1221

VENETTI / LUX831

VIBHOR / LUX129

VLORA / LUX1133

WILLOW DIAMONDS / LUX1000A

YAEL DESIGNS / LUX412

YERUSHALMI BROS. / TITIAN-2302

ZEGHANI / LUX433

ZYDO / LUX904

FANA JEWELS / LUX703

FIND YOUR FAVORITE CENTURION EXHIBITORS

LUXURY BOOTH ORDER

BOOTH / EXHIBITOR

LUX101 / AMERICAN JEWELRY DESIGNS / AJD PLATINUM

LUX113 / FACET BARCELONA

LUX117 / NADER KASH

LUX123 / HOUSE OF BAGUETTES

LUX129 / VIBHOR

LUX200A / HENDERSON LEGACY / AVAYGRAY DESIGNS

LUX201 / LIKA BEHAR COLLECTION

LUX213 / JACK ABRAHAM

LUX217 / JULIUS KLEIN GROUP

LUX223 / A LINK

LUX231 / ROMAN + JULES

LUX303 / JYE LUXURY COLLECTION

LUX312 / MAIDI CORP.

LUX313 / DA GOLD

LUX323 / NORMAN SILVERMAN DIAMONDS

LUX333 / COAST BY CLASSIQUE CREATIONS

LUX412 / YAEL DESIGNS

LUX413 / THE MAZZA COMPANY

LUX415 / JB STAR

LUX423 / SIMON G. JEWELRY

LUX433 / ZEGHANI

LUX501 / AFARIN

LUX505 / DILAMANI

LUX515 / GRANDVIEW KLEIN DIAMOND GROUP

LUX523 / SPARK CREATIONS

LUX531 / H. J. NAMDAR

LUX537 / KC DESIGNS

LUX545 / ELITE DESIGNS

LUX605 / ARTISTRY

LUX622 / RAHAMINOV DIAMONDS

LUX631 / PLUCZENIK

LUX700A / AMERICAN GEM SOCIETY (AGS)

LUX701A / CRYSTAL

BOOTH / EXHIBITOR

LUX702 / OMI PRIVÉ

LUX703 / FANA JEWELS

LUX717 / MARTIN FLYER

LUX723 / BELLARRI

LUX730 / PARLÉ

LUX731 / MEIRA T DESIGNS

LUX812 / PE JAY CREATIONS

LUX813 / FREDERIC SAGE

LUX817 / A .JAFFE

LUX823 / DOVES BY DORON PALOMA

LUX826 / MARIKA DESERT GOLD

LUX831 / VENETTI

LUX901A / DAVID WEISZ

LUX904 / ZYDO

LUX913 / CHARLES KRYPELL

LUX917 / PENNY PREVILLE

LUX923 / ODELIA JEWELRY

LUX926 / NIGAAM

LUX937 / EPOQUE NEW YORK

LUX1000A / WILLOW DIAMONDS

LUX1001 / STEVEN ROYCE DESIGNS

LUX1012 / BARAKA

LUX1012 / CHIMENTO

LUX1012 / IFE LUX GROUP

LUX1013 / BENY SOFER / SOFER JEWELRY

LUX1013 / ROBERTO DEMEGLIO

LUX1023 / ALLISON KAUFMAN COMPANY

LUX1026 / BASSALI JEWELRY

LUX1027 / ASHER JEWELRY

LUX1034 / RAYMOND MAZZA

LUX1037 / DIABELLA

LUX1101 / DAMASO

LUX1105 / JEWELS BY JACOB

BOOTH / EXHIBITOR

LUX1113 / NAVADEE FOR AOD JEWELRY

LUX1117 / IMAGINE BRIDAL

LUX1123 / CHRISTOPHER DESIGNS

LUX1128 / MARCHESA BY V&A LUXURY

LUX1133 / VLORA

LUX1200 / ROYAL PEARL

LUX1201 / DIVINE

LUX1207 / CROWNRING BRIDAL HOUSE

LUX1217 / GN DIAMOND

LUX1221 / UNEEK

LUX1227 / ASHI COUTURE

LUX1228 / DAVID KORD

LUX1230 / BREUNING

LUX1237 / LUXURY DISPLAY GROUP

LUXL100 / JEWELERS MUTUAL

LUXL102 / GORDON COMPANY (THE)

LUXL106 / JEWELRY SALES ACADEMY

LUXL108 / AMPTIVE

LUXL220 / SMART AGE SOLUTIONS

LUXL221 / ARTCO GROUP

BASS2604 / HASENFELD-STEIN

TITIAN-2203 / HRA GROUP / DIALOG / CLARITY DIAMONDS

TITIAN2301-AB / HEARTS ON FIRE

TITIAN2301-AB / MÉMOIRE

TITIAN-2204 / PREMIER GEM CORP.

TITIAN-2302 / YERUSHALMI BROS.

TITIAN-2304-03 / SHY CREATION

VER2403, VERONESE-1 / LE VIAN

VER2404-05 / GEMS ONE

VER2504-05 / GABRIEL & CO.

VER2506 / OFER MIZRAHI DIAMONDS

FIND

FAVORITE CENTURION EXHIBITORS AT COUTURE ALPHABETICAL ORDER

EXHIBITOR / BOOTH

ANZIE / 702

ARMENTA / MEURSAULT (MUMM)

CHANTECLER CAPRI / 229

CICADA / 222

CLIORO / 929

COLES OF LONDON / 535

FOPE / 305

FRED LEIGHTON / WYNN ESPLANADE

GEM PLATINUM / 233

GEMMA COUTURE / 435

GOSHWARA / 200

GUMUCHIAN / 226

GURHAN / FLEURIE

HULCHI BELLUNI / 135

ISABELLEFA / 725

JACK KELÉGE / 533

JEWELERS MUTUAL GROUP / SPONSOR

JOHN VARVATOS / FLEURIE

KABANA / RUINART

KAHN HIGH JEWELLERY / 832

KING BABY STUDIO / 326

KWIAT / WYNN ESPLANADE

LEO PIZZO / 127

LISA NIK / 201

MARCO BICEGO / AVIGNON2

MARK HENRY JEWELRY / 337

MATTHIA'S & CLAIRE / 918

MESSIKA PARIS / CASTILLON

MICHAEL M / VILLA 210

MICHELE / 815

MIKIMOTO / VILLA 207-208

MISANI / 728

BOOTH / EXHIBITOR

MISENO / 819

MONTAGNE / 540

MONICA RICH KOSANN / 517

NANIS ITALIAN JEWELS / 227

NATURAL DIAMOND COUNCIL / SPONSOR

OSCAR HEYMAN / 120

PAPINI GIOIELLI / 234

PASQUALE BRUNI / 204

PICCHIOTTI / 219

PIERO MILANO / 211

PIRANESI / 123

PLATINUM BORN / 331

PLATINUM GUILD INTERNATIONAL USA / SPONSOR

PRECISION SET / 335

ROBERTO COIN / AVIGNON1

ROBERTO DEMEGLIO / 546

SCOTT WEST NATURAL COLOR DIAMONDS / 218

SERAFINO CONSOLI / 828

SETHI COUTURE / 530

SINGLE STONE / 505

S.T. DUPONT / 535

SUNA BROS. / 102

SWAROVSKI / ROEDERER SYNA / 718

TACORI / MEURSAULT1

VALANI ATELIER / 729

VERRAGIO / MUSIGNY 1

VHERNIER / VILLA 209

VINCENT PEACH / 446

WILLIAM HENRY / 835

WILLIAM LEVINE FINE JEWELS / 538

ZODIAC / 833

FIND

CENTURION EXHIBITORS AT COUTURE BY BOOTH ORDER

BOOTH / EXHIBITOR

102 / SUNA BROS.

120 / OSCAR HEYMAN

123 / PIRANESI

127 / LEO PIZZO

135 / HULCHI BELLUNI

200 / GOSHWARA

201 / LISA NIK

204 / PASQUALE BRUNI

211 / PIERO MILANO

218 / SCOTT WEST NATURAL COLOR DIAMONDS

219 / PICCHIOTTI

222 / CICADA

226 / GUMUCHIAN

227 / NANIS ITALIAN JEWELS

229 / CHANTECLER CAPRI

233 / GEM PLATINUM

234 / PAPINI GIOIELLI

305 / FOPE

326 / KING BABY STUDIO

331 / PLATINUM BORN

335 / PRECISION SET

337 / MARK HENRY JEWELRY

435 / GEMMA COUTURE

446 / VINCENT PEACH

505 / SINGLE STONE

517 / MONICA RICH KOSANN

530 / SETHI COUTURE

533 / JACK KELÉGE

535 / COLES OF LONDON

535 / S.T. DUPONT

538 / WILLIAM LEVINE FINE JEWELS

540 / MONTAGNE

BOOTH / EXHIBITOR

546 / ROBERTO DEMEGLIO

702 / ANZIE

718 / SYNA

725 / ISABELLEFA

728 / MISANI

729 / VALANI ATELIER

815 / MICHELE

819 / MISENO

828 / SERAFINO CONSOLI

832 / KAHN HIGH JEWELLERY

833 / ZODIAC

835 / WILLIAM HENRY

918 / MATTHIA'S & CLAIRE

929 / CLIORO

AVIGNON1 / ROBERTO COIN

AVIGNON2 / MARCO BICEGO

CASTILLON / MESSIKA PARIS

FLEURIE / GURHAN

FLEURIE / JOHN VARVATOS

MEURSAULT (MUMM) / ARMENTA

MEURSAULT1 / TACORI

MUSIGNY 1 / VERRAGIO

ROEDERER / SWAROVSKI

RUINART / KABANA

SPONSOR / JEWELERS MUTUAL GROUP

SPONSOR / NATURAL DIAMOND COUNCIL

SPONSOR / PLATINUM GUILD INTERNATIONAL USA

VILLA 207-208 / MIKIMOTO

VILLA 209 / VHERNIER

VILLA 210 / MICHAEL M

WYNN ESPLANADE / FRED LEIGHTON

WYNN ESPLANADE / KWIAT

INVENTORY REINVENTED

EXHIBITOR / BOOTH

ALPHABETICAL ORDER

AG COLOR / AGTA A33043

ANAN JEWELS / 8055

ARESA NEW YORK / 10113

ARIHA JEWELS / 22087

BENCHMARK / PC-800

BENILEVI DESIGNS / 18127

BEVERLEY K / 9071

BREVANI/ COLOR MERCHANTS / PC-120

BRILLIANT ELEMENTS / 15056

BRITECO JEWELRY INSURANCE / L312

CARDONE FINTECH / 54125

CIRARI BY COLOR JEWELS / PC-830

CLIENTBOOK / 53118

DE BEERS GROUP / 14109

DHARM INTERNATIONAL / 5075

EVERSPARK BRIDAL / SAMUEL B. / PC-850

FACETS OF FIRE / PC-410

FREIDA ROTHMAN / 13141

FRUCHTMAN MARKETING / 54112

GCAL BY SARINE / 15039

GIA / 15031, 52083

HASBANI GIOIELLI / 20008

HEAVY STONE RINGS / 11039

HEERA MOTI / 20087

IDD LUXE / PC-810

IGI (INTERNATIONAL GEMOLOGICAL INSTITUTE) / 11065

ITALGOLD VALENZA 1967 / 19023

JEWEL 360 POINT OF SALE / 53125

JEWEL-CRAFT, INC. / 53103

JEWELERS FOR CHILDREN / 15001

JEWELERS SECURITY ALLIANCE / L114

JJEWELS MILANO / 21019

JM INSURANCE AGENCY PARTNERS / L200

JOHN ATENCIO DESIGNER JEWELRY / 15030

EXHIBITOR / BOOTH

JORGE REVILLA SPAIN / 13037

K DI KUORE / 20028

LASHBROOK / 15065

LOUDR, A BOTTOM LINE AGENCY / 15048

MADISON L / 23103

MALAKAN / 19111

MALO CREATIONS / 9055

MERCURY RING / 46124

MIDAS CHAIN / 12089

NATIONAL RARITIES / L213

PARAGON COUTURE / 21093

PARAMOUNT GEMS / 11079

PICUP MEDIA / 53077

PODIUM / 53111

PUNCHMARK / 53112

RDI DIAMONDS / 10075

ROYAL INDIA / 10113

ROYAL JEWELRY / MARCO MOORE / 17109

SABRINA DESIGNS / 10055

SAMUEL B. / EVERSPARK BRIDAL / PC-850

SDC DESIGNS / PC-730

SHAH LUXURY / PC-870

SHEFI DIAMONDS / PC-740

SMILING ROCKS / 5123

THE EDGE BY ABBOTT JEWELRY SYSTEMS / 52107

THINKSPACE / 54118

TRESOR COLLECTION / 13031

UNI LUXURY USA INC. / 14047

UNITED PMR / 53091

VARSHA & FIREWORKS DIAMONDS / 14069

VIRTUAL DIAMOND BOUTIQUE / 15051

WELLS FARGO RETAIL SERVICES / L201

XL DIAMONDS / 5099

FIND YOUR FAVORITE CENTURION EXHIBITORS AT JCK BY BOOTH ORDER

BOOTH / EXHIBITOR

5075 / DHARM INTERNATIONAL

5099 / XL DIAMONDS

5123 / SMILING ROCKS

8055 / ANAN JEWELS

9055 / MALO CREATIONS

9071 / BEVERLEY K

10055 / SABRINA DESIGNS

10075 / RDI DIAMONDS

10113 / ARESA NEW YORK

10113 / ROYAL INDIA

11039 / HEAVY STONE RINGS

11065 / IGI (INTERNATIONAL GEMOLOGICAL INSTITUTE)

11079 / PARAMOUNT GEMS

12089 / MIDAS CHAIN

13031 / TRESOR COLLECTION

13037 / JORGE REVILLA SPAIN

13141 / FREIDA ROTHMAN

14047 / UNI LUXURY USA INC.

14069 / VARSHA & FIREWORKS DIAMONDS

14109 / DE BEERS GROUP

15001 / JEWELERS FOR CHILDREN

15030 / JOHN ATENCIO DESIGNER JEWELRY

15031, 52083 / GIA

15039 / GCAL BY SARINE

15048 / LOUDR, A BOTTOM LINE AGENCY

15051 / VIRTUAL DIAMOND BOUTIQUE

15056 / BRILLIANT ELEMENTS

15065 / LASHBROOK

17109 / ROYAL JEWELRY / MARCO MOORE

18127 / BENILEVI DESIGNS

19023 / ITALGOLD VALENZA 1967

19111 / MALAKAN

20008 / HASBANI GIOIELLI

20028 / K DI KUORE

BOOTH / EXHIBITOR

20087 / HEERA MOTI

21019 / JJEWELS MILANO

21093 / PARAGON COUTURE

22087 / ARIHA JEWELS

23103 / MADISON L

46124 / MERCURY RING

52107 / THE EDGE BY ABBOTT JEWELRY SYSTEMS

53077 / PICUP MEDIA

53091 / UNITED PMR

53103 / JEWEL-CRAFT, INC.

53111 / PODIUM

53112 / PUNCHMARK

53118 / CLIENTBOOK

53125 / JEWEL 360 POINT OF SALE

54112 / FRUCHTMAN MARKETING

54118 / THINKSPACE

54125 / CARDONE FINTECH

AGTA A33043 / AG COLOR

L114 / JEWELERS SECURITY ALLIANCE

L200 / JM INSURANCE AGENCY PARTNERS

L201 / WELLS FARGO RETAIL SERVICES

L213 / NATIONAL RARITIES

L312 / BRITECO JEWELRY INSURANCE

PC-120 / BREVANI / COLOR MERCHANTS

PC-410 / FACETS OF FIRE

PC-730 / SDC DESIGNS

PC-740 / SHEFI DIAMONDS

PC-800 / BENCHMARK

PC-810 / IDD LUXE

PC-830 / CIRARI BY COLOR JEWELS

PC-850 / EVERSPARK BRIDAL / SAMUEL B

PC-850 / SAMUEL B. / EVERSPARK BRIDAL

PC-870 / SHAH LUXURY

LUXURY & JCK HAPPENINGS

WEDNESDAY, MAY 29, 2024

Exhibitor Breakfast (Leading into Keynote Breakfast)

San Polo Room (Level 3)

07:30 AM - 09:30 AM

Hosted by Luxury

Luxury Keynote Breakfast

San Polo Room (Level 3)

Featuring Speaker Kyle Scheele

08:00 AM - 09:30 AM (KEYNOTE STARTS 8:30 AM.)

Sponsored by Natural Diamond Council

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms (Level 2)

09:30 AM - 6:00 PM

Luxury Lunch, Bellini Ballroom, The Venetian (Level 2)

12:00 PM – 02:00 PM; Afternoon Snack, Luxury Show Floor & Private Ballrooms (Level 2), 3:00-4:00 PM; Afternoon Cocktail Hour, Luxury Show Floor & Private Ballrooms (Level 2), 4:00-5:00 PM; Luxury Happy Hour, Luxury Lobby Bar, The Venetian (Level 2), 6:00-7:30 PM; Luxury Dine Out, Select Venetian and Palazzo Restaurants, 6:30-9:30 PM.

THURSDAY, MAY 30, 2024

Rings of Strength

Doge’s Palace (Entrance)

05:30 AM - 07:30 AM

Hosted by Jewelers for Children

Luxury Exhibitor & Keynote Breakfast

San Polo Room (Level 3)

Featuring Speaker Henry Winkler

07:30 AM - 09:30 AM (SPEAKER STARTS 8:30 AM)

Sponsored by De Beers Group

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2

09:00 AM - 05:00 PM

JCK GEMS Floor Opens

The Venetian Expo, Level 2

09:30 AM - 6:00 PM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms (Level 2)

09:30 AM – 6:00 PM

Hong Kong Pavilion Open Level 1 Ballrooms

09:30 AM – 6:00 PM

8 JCK Talks Educational Sessions Room 101

Consumer Education, 10:00 AM; Business Snapshot, 11:00 AM; Sales Education, 12:00 PM; Visual Merchandising, 1:00 PM; Security, 2:00 PM; Sustainability, 3:00 PM; Colored Gemstones, 4:00 PM; Business Resources, 5:00 PM

Luxury Lunch, Bellini Ballroom, The Venetian (Level 2) 12:00 PM – 02:00 PM; Afternoon Snack, Luxury Show Floor & Private Ballrooms (Level 2), 3:00-4:00 PM; Afternoon Cocktail Hour, Luxury Show Floor & Private Ballrooms (Level 2), 4:00-5:00 PM; Luxury Happy Hour, Luxury Lobby Bar, The Venetian (Level 2), 6:00-7:30 PM; Luxury Late Night, Electra Cocktail Club, 9:00-11:59 PM.

Diamonds Do Good Awards

San Polo Room (Level 3)

6:00– 9:00 PM

Hosted by: Diamonds Do Good

LUXURY & JCK HAPPENINGS

FRIDAY, MAY 31, 2024

Spotlight on De Beers Breakfast

San Polo Ballroom, The Venetian, Level 3

08:00 AM - 10:30 AM

Speakers: Al Cook, Richard Lawson, Sandrine Conseiller

Hosted by De Beers

WJA Generating Community Impact

Breakfast: Disability Inclusion in the Jewelry & Watch Industry

San Polo Ballroom, The Venetian, Level 3

08:00 AM - 09:30 AM

Sponsored by Women’s Jewelry Association

JCK & Luxury Show Floors Open

The Venetian Expo, Levels 1 & 2

09:30 AM - 6:00 PM

JCK Talks & Other Educational Sessions

Showcase Stage (SH) and Social Stage (SO), The Venetian Expo, Level 2

Natural Diamond Update, 10:00 AM, SH; Recruiting, 11:00 AM, SH; Social Media, 11:30 AM, SO; Wedding Jewelry, 12:00 PM, SH; Crafting Captions, 12:30 PM, SO; Sales Track, 1:00 PM, SH; Community Engagement, 1:30 PM, SO; Navigating Changing AI Landscape, 2:00 PM, SH; 10 Most Popular Jewelry Content Trends, 2:30 PM, SO; Sustainability & Ethics, 3:00 PM, SH; Russia Diamond Sanctions, 3:00 PM, TBA; Branding & Story Telling, 3:30 PM, SO; Engineering the Ideal Workplace, 4:00 PM, SH; Influencer Collaborations, 4:30 PM, SO; Marketing Tools, 5:00 PM, SH

SATURDAY, JUNE 1, 2024

JCK Keynote: The Power to Win

San Polo Ballroom, The Venetian, Level 3

Featuring Speaker Sugar Ray Leonard 08:00 AM - 09:30 AM

Hosted by Platinum Guild International

JCK & Luxury Show Floors Open

The Venetian Expo, Levels 1 & 2 09:30 AM - 6:00 PM

JCK Talks & Other Educational Sessions

Showcase Stage (SH) and Social Stage (SO), The Venetian Expo, Level 2

Lab Grown Market Update, 10:00 AM, SH; ADA Compliance, 11:00 AM, TBA; Business Management, 11:00 AM, SH; Social Media: Dive In, Dig Deep or Ditch It, 11:30 AM, SO; Data & Analytics, 11:30 AM, SO; Consumer Trends, 12:00 PM, SH; Digital Analytics, 12:30 PM, SO; Organic Social Growth, 12:30 PM, SO; Selling Across demographics, 1:00 PM, SH; The Future of Digital Advertising, 1:30 PM, SO; Innovative AI Tools, 2:00 PM, SH; Ethical Sourcing, 3:00 PM, SH; Editorial Mindset, 3:30 PM, SO; Trusting Your Team, 4:00 PM, SH; How Creative Impacts Growth, 4:30 PM, SH; Marketing Track, 5:00 PM, SH; Integrating Offline and Online, 5:00 PM, SO.

The Plumb Club Gala Evening (By Invite Only) Brera Osteria and Canaletto Restaurants – The Venetian St. Marks Square 6:10 PM - 11:00 PM

LUXURY & JCK HAPPENINGS

SUNDAY, JUNE 2, 2024

JCK & Luxury Show Floors Open

The Venetian Expo, Levels 1 & 2

09:30 AM - 6:00 PM

JCK Talks & Other Educational Sessions

Showcase Stage (SH) and Social Stage (SO), The Venetian Expo, Level 2

Colored Gemstone Market Update, 10:00 AM, SH; Secret to Scaling Faster, 11:00 AM, SH; User Generated Content, 11:30 AM, SO; Trends from The Floor, 12:00 PM, SH; Optimizing with SEO, 12:30 PM, SO; Has The Customer Changed or Have We?, 1:00 PM, SH; Leveraging Social Media Ads, 1:30 PM, SO; Future Jewelry Tech Tools, 2:00 PM, SH; Targeting Generations on Social, 2:30 PM, SO; Mine to Market, Traceability & Transparency, 3:00 PM, SH; TikTok Trends, 3:30 PM, SO; Nailing Your Elevator Pitch, 4:00 PM, SH; Digital World—What’s Next, 4:30 PM, SO; Selling Through Experiences, 5:00 PM, SH

Le Vian 25 th Red Carpet Revue

Lido Ballroom, The Venetian, Level 3 4:00-7:00 PM

Facets, An Evening Benefiting Jewelers for Children

San Polo Ballroom, Level 3 6:30-9:00 PM

JCK Rocks at TAO with Flo Rida

Tao Beach & Tao Nightclub 9:00-11:59 PM

MONDAY, JUNE 3, 2024

JCK & Luxury Show Floors Open

The Venetian Expo, Levels 1 & 2 09:30 AM - 4:00 PM

COUTURE HAPPENINGS

WEDNESDAY, MAY 29, 2024

6:00-8:30 PM

SHOW FLOOR OPENS FOR PREVIEW EVENT

Raise a glass with friends and colleagues and get a sneak peek of our show floor in advance of our official opening day! Our Preview Event is open to ALL COUTURE badge holders.

THURSDAY, MAY 30, 2024

9:00 AM-6:00 PM SHOW HOURS

7:00 PM PARTY BY THE POOL

Join us for our Party by the Pool on Sunset Terrace. White resort wear is encouraged! Our Party by the Pool is open only to exhibiting COUTURE designers and brands, Cornerstone retailers, sponsors and press.

FRIDAY, MAY 31, 2024

9:00 AM-6:00 PM SHOW HOURS

SATURDAY, JUNE 1, 2024

9:00 AM-6:00 PM SHOW HOURS

6:30 PM COUTURE DESIGN AWARDS

Join your friends and colleagues in the Encore Theater as we announce this year’s winners of the COUTURE Design Awards! This internationally recognized design competition pays tribute to the highest level of design achievement. The COUTURE Design Awards is open to ALL COUTURE badge holders.

SUNDAY, JUNE 2, 2024

9:00 AM-4:00 PM SHOW HOURS

MSRP $1,115

HOT SELLERS

BENCHMARK

THE HARVEST CF378003GTAY

The Harvest is a new take on one of our best-selling rings, The Primor. It features Grey Tantalum edges and 14k Gold designed center.

benchmarkrings.com

MSRP $605

BENCHMARK

THE DUCK CAMO CF687157GTA

The Duck Camo ring comes in a variety of metal/color combinations and features a vintage duck camo pattern created in multiple shades of Tantalum.

benchmarkrings.com

MSRP $5,220

BRILLIANT ELEMENTS

BEST SELLER #1

RZCO179AFW310

Elegant 14K Bridal-Set featuring round diamonds in shared prong setting with a dazzling 2Ct Oval center. Perfect to showcase eternal love. Center stone not included.

brilliantelementsusa.com

MSRP $5,250

BRILLIANT

ELEMENTS

BEST SELLER #2

FE905GFY090

A beautifully crafted hoop earring in 14K with 0.90 ctw Pear shaped natural diamonds for everyday wear to be paired with matching band and bracelet.

brilliantelementsusa.com

DHARM

NATURAL DIAMOND HALO STUD EARRINGS 18 K WHITE GOLD DERS05318W

CTW : 0.5 – 3 cts. This Hot Sellling evergreen Classic Halo Stud Earrings in 18K White Gold is meticulously designed and made with expert craftsmanship in the USA. Because of our global network, we are able to support transparency with reliability.

dharmfj.com MSRP $3,999 – 79,999

$11,999 – 39,999

DHARM

NATURAL DIAMOND TENNIS BRACELETS 18 K YELLOW GOLD DBRY51218Y

5 – 12 cts. Our extensive collection of classic line bracelets is unique and timeless. Offered in a multitude of sizes, shapes, cuts, settings and metal colors, these timeless beauties create a singular statement or an opportunity to layer, mix and match and hence is a all time Hot Seller item.

dharmfj.com

MSRP $849

HOT SELLERS

FLEXIE

FSBG5000

Elevate your style with this stunning 14K yellow gold bangle adorned with 13 round diamonds totaling 0.20 ct. iddjewelry.com

MSRP $320,000

JACK ABRAHAM

RUBY RING

R1635

Magnificent Vivid Red Brilliant Crystal 6.12ct Emerald Cut Ruby (H) in a classic Platinum/18k Diamond (2.04) Three Stone Ring.

jackabraham.com

MSRP $7,500

IDD LUXE

SKYSET

SSBT0060Y

Indulge in luxury with this 14K yellow gold Diamond Fashion Bracelet featuring 76 lab-grown round diamonds totaling 8 ct. Set in the innovative Skysetting, these dazzling stones radiate brilliance. iddjewelry.com

MSRP $360,000

JACK ABRAHAM

SAPPHIRE RING S1097

Outstanding Royal Blue (91.5 Gub.) Burma Sapphire (N) and Diamond Ring S=9.04 D=1.40 in a classic Platinum three Stone Ring.

jackabraham.com

MSRP $6,000

JEWELS BY JACOB

RUBY PENDANT P2056-YGR

This pendant features a stunning, natural Burmese ruby with an intense, vivid red color. At its center is a 0.87-carat Oval with a diamond surround making it a substantial and impressive piece of fine jewelry. jbjacob.com

MSRP $6,000

JEWELS BY JACOB

SAPPHIRE AND DIAMOND RING R5630-HWGS

Crafted for everyday wear, this sapphire and diamond ring is set in 14k white gold, to enhance the contrast and sustain its timelessness. The band is delicately set allowing the stunning stones to take center stage.

jbjacob.com

HOT SELLERS

KING BABY

10K GOLD LARGE INFINITY LINK BRACELET W/ PAVE DIAMONDS

The Infinity Link Bracelet is born out of hand-carved links cast in King Baby’s proprietary 10K gold.  Always solid, the links are then hand assembled and interlocked together. The bracelet is pave set with 982 diamonds with a total of 8.48 carat weight.

kingbabystudio.com

KING BABY

SKULL RING WITH CHOSEN CROSS DETAIL DIAMOND EYES (20TH ANNIVERSARY EDITION)

The Chosen skull ring is a King baby core Classic for 20 years. We have relaunched it with 1.25cts diamonds in each eye, breathing new life into our classic ring.

kingbabystudio.com

MSRP $2,200

MARIKA DESERT GOLD

DIAMOND AND BLUE

SAPPHIRE FLOWER PENDANT 9177

.19cttw diamond and .12cttw blue sapphire flower pendant set in the Marika style. Handcrafted with a soft sandblasted finish.

marikadesertgold.com

MSRP $1,900

MARIKA DESERT GOLD

DIAMOND AND GREEN

TOURMALINE FLOWER PENDANT 9163

.12cttw diamond and natural green Brazilian tourmaline surrounded in a bouquet of flowers with our classic Marika finish.

marikadesertgold.com

MSRP $1,775

MALO BANDS

MARDINI COLLECTION

MRDTI-015-9AYBD

This 9mm comfort-fit band features a sleek & modern design, blending durable materials such as titanium, tantalum, carbon fiber, and 14K gold. malobands.com

MSRP $1,825

MALO BANDS

MARDINI COLLECTION

MRDTN-052-7Y

This 7mm comfort-fit band, crafted from 14K gold, showcases a modern design with a laser-engraved tantalum center.

malobands.com

MSRP $725

HOT SELLERS

MERCURY RING

STUNNING TWO STONE PEAR & ROUND DIAMOND PENDANT

LGD-JOP3061-GY3

A stunning pendant totaling 1.13 carats features two labgrown diamonds: a pear-shaped diamond and a roundshaped diamond, both set in 14 K yellow gold. The larger teardrop-shaped diamond gracefully contrasts with the smaller round diamond above it. The pendant hangs from a delicate gold chain, emphasizing its lustrous quality. mercuryring.com

MSRP $1,975

MERCURY RING

OVAL CUT DIAMOND HALO ENGAGEMENT RING

LGD-TXR07022-GY3

At the heart of this 3.50 cttw masterpiece lies a breathtaking 3.00-carat oval stone, meticulously set to capture and reflect light from every angle, ensuring an unmissable sparkle with every gesture. The center stone is gracefully adorned in 14K Yellow Gold, a testament to timeless beauty and unparalleled sophistication. The band, encrusted with an array of meticulously arranged smaller diamonds, offers a dazzling harmony of sparkle. mercuryring.com

MSRP $1,278

MIDAS CHAIN

PUFF TEARDROP SNAKE CHAIN NECKLACE

Our best-selling Snake chain featuring a Puff Teardrop is everything you need and more. This hollow necklace is made in 14K gold and secures with a lobster lock.

midaschain.com

MSRP $3,123

MIDAS CHAIN

RECTANGULAR POLISHED LINK BANGLE BRACELET

Geometrically inspired, this bangle offers endless style possibilities. It’s made in 14K gold and secures with a box lock. This bangle bracelet is nothing short of contemporary and trend-forward.

midaschain.com

HOT SELLERS

SMILING ROCKS

SWIRL MARQUISE RING

SRR04141WHT_WYG

Smiling Rocks modern engagement ring studded in 2ct marquise lab grown diamonds 14K yellow gold. This is a perfect enagegemtn ring for the new brides.

smilingrocks.com

2024 JCK JEWELERS’ CHOICE AWARD WINNER

BK249WTPT

Awarded Best Bracelet Design –over $10,000, this exquisite piece harmoniously blends elegance, rarity, and craftmanship. Crafted in 18k white gold, it features 35.87ctw Tanzanite, 18.22ctw Pink Tourmaline, and 5.29ctw Diamonds.

stevenroyce.com

SMILING ROCKS

PEAR STACKED BRIDAL RING

SRR04032WHT_YG

Smiling Rocks stacked bridal ring studded in 2ct pear lab grown diamonds and crafted in 14K. It is a statement ring for any jewelry lover! smilingrocks.com

AWARD FINALIST

BK241WAL

Recognized as a finalist for Best Statement Piece –Over $100,000, this bracelet elegantly combines the allure of 29.46ctw Brazilian Alexandrite –shifting from bluish-green to purplish-red –with the celestial sparkle of 15.00ctw of Diamonds, all set in 18k white gold.

stevenroyce.com

UNEEK

HALO EMERALD-CUT RUBY ENGAGEMENT RING

R051EMRU_278590

Admire this beautiful halo emerald-cut ruby engagement ring from Uneek’s Precious Collection. Perfectly displaying 136 round diamonds (1.46 CTW), and 3 emerald-cut rubies (7.61 CTW) in a flashy platinum setting.

uneekjewelry.com

UNEEK

EMERALD GREEN TOURMALINE ENGAGEMENT RING

R090ECGT_274196

A showstopping three-stone emerald-cut green tourmaline engagement ring from Uneek’s Precious Collection. 194 round diamonds (1.52 CTW), 2 cadillac diamonds (1.14 CTW), 1 emerald-cut green (6.34 CTW) in 18KW setting.

uneekjewelry.com

HOT SELLERS

V&A LUXURY

WILLOW

REDEFINING RESPONSIBILITY

Located in Alden, NY, all of our products are Made in America with 100% recycled gold, silver, platinum & palladium from jewelry scrap & manufacturing byproducts. We are certified by the SCS GLOBAL SERVICES for 100% Recycled Gold, Silver, Platinum & Palladium. We are certified as a Conformant Smelter by the RESPONSIBLE MINERALS INITIATIVE. Our gold is COMEX APPROVED. We are a certified member of the RESPONSIBLE JEWELRY COUNCIL.

unitedpmr.com

UPMR

REDEFINING INNOVATION

When it comes to quality, we set the standard for jewelry products. Offering a wide variety from jewelry alloys to karated grain, cadmium-free solders to sheet & plate, wire & sizing stock to bullion, our products can be found in the largest jewelry manufacturing facilities around the world.

A global supplier, with customers & distributions in over 22 countries, for the manufacturing of Gold, Silver, Platinum & Palladium products.

unitedpmr.com

SIGNATURE ANNIVERSARY RING

RB051U

From Uneek’s Signature Collection, this 3-Row Anniversary Ring will undoubtly have you staring in awe. 26 Round Diamonds (1.40CTW), and 10 Emerald Cut Diamonds (4.00CTW), all perfectly set in Platinum.

vandaluxury.com

V&A LUXURY

BOUQUET FASHION RING

RB4016

The perfect Fashion Ring that tops any outfit. From Uneek’s Bouquet Collection, this Multi-Row Fashion Ring is curated with 163 Round Diamonds (2.15CTW), all beautifully set in 18K Yellow Gold.

vandaluxury.com

DIVINA

18K Gold Natural Diamond Necklace by Jacquie Earle. 18K Yellow Gold TDW: 1.91 (USA).

willowdiamonds.com

WILLOW

SUNRISE

Artisan 18K Gold Natural Diamond Earrings by Jacquie Earle (USA).

willowdiamonds.com

Jimmy DeGroot: HOW TO KEEP EMPLOYEES HAPPY

Insights from National Retailer Magazine and Harvard Business Review

Green Bay, WI--We all fully understand that our success relies heavily on our employees’ satisfaction and engagement. Happy employees not only deliver better customer service but also contribute to higher sales and a positive brand image. Here are some ways you can achieve a happier workplace:

RECOGNITION AND APPRECIATION

- Employees often face challenging situations and high-pressure scenarios. Acknowledge their efforts, whether through verbal praise, small rewards, or formal recognition programs. This will boost morale and job satisfaction.

Harvard Business Review (HBR) supports this notion, suggesting that managers should foster a culture of gratitude. Employees who feel appreciated for their contributions are more likely to be engaged and motivated to perform at their best.

CLEAR COMMUNICATION & TRANSPARENCY

Effective communication plays a crucial role in keeping happy employees. National Retailer Magazine recommends maintaining open channels of regular communication between management and staff. When employees understand the company’s goals, strategies and even challenges, and understand their role in achieving them, they’re more likely to feel valued and connected.

TRANSPARENCY IN DECISION-MAKING PROCESSES

Changes often occur. Leadership should be upfront about changes in policies, procedures, or work schedules. Transparent communication helps to build trust, reduce anxiety, and increase job satisfaction.

WORK-LIFE BALANCE - A

healthy work-life balance is essential to prevent burnout. National Retailer Magazine emphasizes the need for flexible scheduling options, when possible, to accommodate employees’ personal commitments. Offering paid time off and ensuring reasonable working hours can go a long way to keeping employees happy. When they feel they have control over their work schedules and time off, they are more likely to stay motivated and committed.

EMPLOYEE DEVELOPMENT AND GROWTH

- Both National Retailer Magazine and Harvard Business Review emphasize the importance of investing in employee development and career growth. Providing training opportunities, career advancement paths, and mentorship programs can keep employees engaged and motivated to improve their skills. Stores should create a learning culture where the team, whether new or seasoned, are encouraged to acquire new skills and knowledge. Those that see a future within the organization are more likely to stay committed and motivated.

WELLBEING -

Taking care of wellbeing is crucial for happiness. Offer whatever benefits you can afford like healthcare, wellness programs, and access to mental health resources. Additionally, providing a safe and comfortable work environment as well as personal space to work securely goes a long way.

Let’s face it, the acquisition cost and learning curve for great people is tremendous. Let’s do everything we can to keep them with us and happy for many years to come.

is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191

Jimmy DeGroot: HOW SHARP IS YOUR TEAM FOR 2024?

By James (Jimmy) DeGroot

Green Bay, WI--Your car requires maintenance like oil changes, tire rotation and coolant flushes. You’ve learned from previous cars that if not maintained to run efficiently, eventually it costs you a heck of a lot of money. The same goes for you and your employees. Well, not you as much because you read the trade magazines and all these wonderful articles that keep you up to snuff in the industry.

But what about your staff? How much sales training and industry knowledge are they getting? According to a report by Forbes, 87% of consumers expect sales associates to be knowledgeable about the products they are selling (Forbes, 2019). When employees can confidently provide information and answer customer questions, it instills trust and confidence in shoppers, increasing the likelihood of making a sale.

A good training program where everyone is regularly engaged in a productive discussion works several wonders for your store.

1. It improves the customer experience. Research shows that 59% of consumers believe that a positive customer experience influences their shopping decisions. Are you having regular discussions about wins and losses at your store and what you can do to get more wins?

2. It builds confidence. The Harvard Business Review points out that employees who receive proper training feel more confident in their roles, leading to higher job satisfaction and performance (Harvard Business Review, 2020). Confident employees are more likely to approach customers, initiate conversations, and close more sales effectively.

3. It reduces employee turnover. According to a study by the National Retail Federation, employees who receive ongoing training are more likely to stay with their employers (National Retail Federation, 2020).

4. It allows your team to adapt to changing trends. The independent jeweler retail landscape is constantly evolving, with new technologies and consumer

preferences shaping the industry. Sales training ensures that employees stay up to date with these changes.

5. It boosts morale. Sales training programs often include recognition and rewards for top-performing employees. This not only motivates the workforce but also boosts morale. A motivated and engaged workforce is more likely to go the extra mile to provide exceptional service and drive sales.

It’s always a good time to evaluate your training, both for your veterans to keep them fresh and for your newer people. Make sure whatever you do is weekly, engaging and creates healthy discussions among your team. Just like your car, if you ignore it, eventually it will cost you a bundle.

JEWELERS RESPOND TO GROWING CONSUMER CALLS FOR GUIDANCE AMID BUDGET CONSTRAINTS

New York, NY--Faced with budget constraints, shoppers increasingly seek advice from jewelers on allocating their budgets for luxury items, especially diamonds.

According to an article in Pymnts, Signet Jewelers, the parent company of Kay, Zales, and Jared, has observed a significant uptick in customers requesting guidance from their jewelry experts.

According to CEO Virginia Drosos, this trend reflects a shift toward prioritizing budget considerations over mere value for money, especially when choosing between natural and labgrown diamonds.

The economic environment has led to a noticeable decrease in consumer spending on luxury items, as evidenced by Signet’s report of a 6.3% drop in total sales and a 9.6% decline in samestore sales. The article cites a broader study titled “New Reality Check: The Paycheck-to-Paycheck Report,” highlighting that 60% of Americans are reducing their spending on non-essential items.

However, despite these cutbacks, there is a persistent interest in value-driven purchases during key gifting seasons.

Interestingly, even high earners are not immune to financial

pressures, with a significant number acknowledging that non-essential spending contributes to their financial strain. Yet, the popularity of luxury jewelry, particularly diamonds, remains strong.

For many, these purchases represent significant long-term investments, often facilitated by flexible payment plans such as Buy Now, Pay Later (BNPL) schemes.

These plans are becoming increasingly popular for clothing and accessories, showing consumers keen to acquire desired luxury items even with tighter budgets.

Learn more in the article on Pymnts at https://www.pymnts. com/news/retail/2024/consumers-demand-more-guidance-from-jewelers-amid-budgetary-pressures/

ESSENTIAL GUIDE TO ENHANCING SALES with Jewelry Gift Recommendations

Barrington, IL--Gift guides can be your customers’ compass, leading them to the ideal present among your top-tier jewelry offerings. Such guides become crucial when shoppers hunt for that special something for holidays and special occasions.

To construct a guide that resonates with your audience, an article in Pink Town highlights the following:

Understand Your Customer Base: Dive into the demographics of your clientele. Consider their age, style preferences, and spending capacity to tailor your guide.

Organize Your Offerings: Categorize your products based on occasions or themes. This organization simplifies the shopping process and aids customers in their search.

Narrate the Story Behind Each Collection: Adding narratives to your sections enriches the shopping experience, making each item more than just a product but a tale to be told.

Cover a Spectrum of Prices: Cater to all by including luxury items and more budget-friendly yet fashionable alternatives.

Personalize the Experience: Introduce your store’s brand’s story and the passion that fuels your jewelry offerings, fostering a genuine connection with your customers.

STRATEGIES FOR MARKETING YOUR GIFT GUIDE

The promotion of your gift guide is crucial. Here are some strategies mentioned in the article to get your guide into the hands of eager shoppers:

Maximize Social Media Presence: Use platforms like Instagram, Facebook, and Pinterest to share parts of your guide. Engaging captions and visuals can draw attention.

Engage with Influencers: Collaborate with influencers whose style mirrors that of your jewelry store. Their genuine endorsements can be a powerful tool, especially during festive seasons.

Implement Email Marketing: Craft attention-grabbing newsletters featuring your guide. Entice your subscribers with sneak peeks and easy navigation to your website and online store.

Introduce Timely Sales: Drive urgency and sales by offering limited-time promotions or early-bird discounts by holiday or occasion.

Optimize Your Online Presence: Ensure your website is user-friendly and your gift guide is front and center. Clear headlines and strong gift guide positioning on your website can guide visitors toward purchasing, enhancing the overall shopping experience.

PROMOTION TACTICS TO INCREASE CUSTOMER ENGAGEMENT

Couple your marketing efforts with promotions that entice and reward, as mentioned in the article:

Bundle Offers: Pair complementary items at a discounted rate, increasing transaction value and simplifying shopping.

Gifts With Purchase: Offer a free item with minimum spending, enhancing the perceived value in the interest of moving inventory.

Flash Sales: Generate excitement with time-sensitive offers, especially effective during peak shopping times.

Loyalty Rewards: Encourage repeat business with a points system, rewarding loyal customers and ensuring continuous engagement.

Learn more in the entire article in Pink Town at https://www.pinktownusa.com/blog/post/ a-jewelry-and-accessory-retailers-handbook-for-gift-guides

RETAIL REVENUE

Strategies for Enhancing Sales per Square Foot

San Francisco, CA--Sales per square foot is a critical indicator of a retail store’s efficiency and success. This metric sheds light on the effectiveness of various factors, including store layout, product positioning, customer loyalty, and marketing initiatives.

An article on Beambox dives into calculating this vital metric and explores how it can inform your business strategies to optimize retail space and improve revenue.

CALCULATING THE METRIC

Per the article, the calculation of sales per square foot is a simple yet revealing process:

1. Calculate your total sales over a specified period (e.g., monthly or annual).

2. Measure the total area of your sales space in square feet.

3. Divide the total sales by the square footage.

For instance, if your yearly sales amount to $3,00,000 and your store’s area is 1,500 square feet, your sales per square foot would be $2,000. This calculation, combined with other analytics like customer lifetime value and marketing metrics, offers invaluable insights into your retail performance and potential areas for optimization.

RETAIL SALES BENCHMARKS

Recognizing the average sales per square foot across different retail sectors can provide a benchmark for your store’s performance. Retail categories and locations vary significantly, with luxury retailers reporting higher figures than general merchandise stores due to product value and customer traffic differences.

For perspective, industry giants like Apple, Tiffany, and Costco report averages of $5,500, $3,000, and $1,638 per square foot, respectively. While your figures may differ, these benchmarks

help set realistic goals and adapt to evolving market trends, especially with the growing impact of online sales.

KEY FACTORS AFFECTING SALES PER SQUARE FOOT

Per the article, several elements influence the performance of retail space:

- Store Layout: The design and organization of your store are paramount in enhancing the customer shopping experience, akin to website optimization.

- Location: The placement of your store affects foot traffic and sales. Prime, accessible locations often yield better sales but come with higher costs.

- Product Placement: The visibility and arrangement of products can drive impulse purchases and increase revenue per visit.

- Marketing Efforts: Effective marketing can increase store traffic and sales, especially during peak seasons.

STRATEGIES FOR IMPROVING SALES PER SQUARE FOOT

To maximize your store’s profitability, the article notes these approaches:

- Rethink Store Layout: Enhance customer flow and product visibility. Create focal points for popular items.

- Leverage Technology: Use data analytics for customer insights and effective marketing.

- Refine Retail Operations: Enhance the shopping experience through better customer service and interactive displays.

- Optimize Product Assortment: Tailor your inventory to customer preferences and local trends.

- Implement Cross-Merchandising: Position complementary products together to encourage additional purchases.

- Use Effective Signage: Direct customer attention with clear, attractive physical or digital signage.

Learn more from the entire article on Beambox at https:// beambox.com/townsquare/sales-per-square-foot

PSYCHOLOGICAL PRICING TECHNIQUES TO IMPROVE SALES AND PROFIT MARGINS

Istanbul, Turkey--Research states that 87% of online shoppers rank price as a crucial determinant in their buying decisions. Thus, striking the right balance in pricing is pivotal: Overpricing may alienate potential customers, while underpricing can erode your profits. The art lies in compellingly pricing products, so customers feel they’re making a smart purchase.

Pricing is not just about numbers; it’s also about psychology, and an article published in Prisync suggests just that.

UNDERSTANDING PSYCHOLOGICAL PRICING

Psychological pricing is not a mere tactic; it’s a nuanced approach that taps into the cognitive processes of consumers. It’s been a staple in traditional retail and is now a significant game-changer in the digital marketplace. By addressing the subconscious decision-making level, psychological pricing strategies can significantly enhance sales volume and profit margins.

The article investigates the following pricing strategies.

TOP PSYCHOLOGICAL PRICING STRATEGIES FOR E-COMMERCE SUCCESS

The Magic of Number ‘9’: The number ‘9’ might seem ordinary, but it holds exceptional pricing sway. Tagging a price as $0.99 rather than rounding it up can make a substantial difference. The ‘left-digit effect’ suggests consumers focus on the first digit, making $399.99 feel substantially closer to $300 than $400. This phenomenon, used by major e-commerce platforms, can make prices seem more appealing, driving up sales.

Strategic Price Visualization: The brain’s perception of numbers and sizes can be leveraged in pricing display. Smaller font sizes can make prices seem smaller because visual and numerical magnitudes are processed similarly. Additionally, eliminating commas from prices, like $1299 instead of $1,299, reduces the phonetic length and, consequently, the perceived magnitude of the price.

Perceived Quality Through Higher Pricing: Higher prices often translate to perceived superior quality. Prestige pricing, or high prices, can align your product with notions of luxury and quality. This strategy is particularly potent in markets where consumers equate price with value, making it essential not to undermine your product’s perceived quality by pricing it too low.

Maximizing the Comparison Pricing Strategy: Shoppers instinctively compare prices before purchasing. Businesses can effectively highlight the superior product’s value by strategically positioning a high-value product alongside a more modestly priced counterpart, encouraging consumers to opt for the higher-price option.

The Advantages of Bundle Pricing: Offering products in a bundle can significantly boost sales. This strategy plays on the customer’s perception of getting more value for money, simplifying the decision-making process, and often increasing the perceived value of the primary product.

Learn more in the article on Prisync at https://prisync.com/ blog/psychological-pricing-strategies-to-boost-sales-and-revenue/

A CASE STUDY AND GUIDE TO HOW TO SURVEY JEWELRY BUYERS

Syracuse, NY--Many factors, such as social status, sentimental reasons, and personal expression, influence jewelry shopping. This diversity in buying reasons challenges marketers to craft messages that resonate across the board.

Market research firm Drive Research’s recent collaboration with a global jewelry brand provides a practical example of navigating these challenges through targeted consumer surveys, according to the research company.

THE IMPORTANCE OF JEWELRY BUYER SURVEYS

Surveying those who purchase jewelry is pivotal for grasping market dynamics and consumer preferences. It sheds light on preferred styles, materials, and pricing, which is invaluable for manufacturers and retailers.

Beyond guiding product development and pricing strategies, surveys foster customer satisfaction and loyalty by incorporating feedback into business operations.

CONDUCTING EFFECTIVE JEWELRY BUYER SURVEYS

Gaining insights into the jewelry market requires a structured approach to surveying. Here’s a breakdown per an article on Drive Research:

Define Clear Objectives: Start by specifying what the survey aims to uncover, such as purchasing motivations, product preferences, or customer satisfaction levels.

Identify Your Audience: Determine your desired respondents’ demographic and psychographic profile to ensure the survey results are relevant.

Select the Right Method: Choose a survey format that suits your audience, whether online, in-person, or a mix, to ensure ease of participation.

Design Meaningful Questions: Questions should be concise, unbiased, and aligned with your objectives. Incorporate both closed and open-ended questions to collect comprehensive data.

Deploy the Survey: Launch your survey with clear instructions and a user-friendly design to encourage participation.

Analyze the Data: Use statistical tools to examine the responses for trends and insights that inform business strategies.

CASE STUDY: SEGMENTING JEWELRY BUYERS

A prominent jewelry and lifestyle brand sought to pinpoint growth opportunities within the U.S. jewelry market. In partnership with Drive Research, the brand embarked on a research project with three main goals: to segment the jewelry market, understand the brand’s position within these segments, and identify key growth opportunities.

The project culminated in strategic recommendations for targeting growth segments, informing the brand’s marketing and communication strategy for the upcoming year. While the detailed results remain proprietary, the process exemplified how targeted research can illuminate the path to reaching new customers and enhancing market positioning.

Learn more from the entire article on Drive Research at https://www.driveresearch.com/market-research-company-blog/survey-jewelry-buyers/

HERE’S WHEN CREATIVITY IS MOST IMPACTFUL IN ADVERTISING

Brighton, MA--Creativity is often seen as crucial for effective advertising. However, its actual impact on sales has been debatable.

A study of 437 TV ad campaigns for consumer goods in Germany, as highlighted in an article in Harvard Business Review, provides concrete evidence that creative advertising does influence consumer behavior and sales, but not all creative dimensions are equally effective.

‘ELABORATION’ CAN BOOST PURCHASING

The research found that while creativity enhances campaign effectiveness, the impact varies across creative dimensions. Elaboration, involving detailed and extended ad ideas, significantly influences purchasing decisions. Synthesis, the combination of unrelated elements, has the least impact on consumer buying behavior. This demonstrates that the components of creativity need strategic selection to boost sales effectively.

The study also uncovered that certain combinations of creative dimensions lead to better sales outcomes. When combined with elaboration or artistic value, originality notably increases a campaign's effectiveness. This highlights the necessity of a strategic approach to employing creativity in advertising.

The effectiveness of creative advertising also differs by product category. Categories like sodas and coffee are more receptive to creative ads than functional products like shampoos

or detergents. This indicates that the impact of creativity is context-dependent, with the potential for significant sales improvements in traditionally less creative sectors.

ENHANCED CREATIVE FOR JEWELRY?

In jewelry retail, for example, creative advertising's effectiveness could increase significantly across product categories, similar to the varied receptiveness seen in sectors like beverages versus functional goods.

This variation suggests that jewelry brands can significantly enhance sales by leveraging creativity strategically, especially in a market not traditionally known for inventive advertising. Understanding this context-dependence allows jewelry retailers to tailor their advertising strategies effectively, tapping into the potential for creativity to drive substantial sales increases.

This research provides actionable insights for advertisers and brands. Companies can enhance engagement and drive sales by tailoring ad campaigns to leverage the most impactful creative dimensions. Investing in creativity leads to higher returns, suggesting a shift towards innovative advertising strategies is beneficial.

Learn more from this seminal article in the Harvard Business Review here: https://hbr.org/2013/06/creativity-in-advertising-when-itworks-and-when-it-doesnt

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