LAS VEGAS PREVIEW BOOK/MISSION: SALES MAGAZINE MAY/JUNE 2023

ENJOY THIS ISSUE OF MISSION: SALES

EDITOR’S LETTER

It’s time to prepare for the big Las Vegas shows beginning right after Memorial Day Weekend!

The economic environment has taken on a different hue in recent months. But for most of the better jewelers who attend CENTURION in the winter, business continues to be strong albeit with a bit more caution than in the past two years.

This is healthy as better retailers have their inventories under better control now than in many, many years. Keeping it that way is paramount for the mutual success of both the retailers and their vendors.

PREPARE FOR VEGAS WITH MISSION: SALES

If there’s one thing this magazine does well it is to help you find and meet with your CENTURION vendors at Luxury, Couture and JCK. Many retailers are planning follow-up meetings with their vendors to springboard off great appointments they had with them at CENTURION. For your convenience You will find the alphabetical and booth number listing pages in the first part of the magazine.

HOT SELLERS SECTION A DRAW

Also be sure to check out the MISSION: SALES Hot Sellers section following the listings. Everyone always asks, “what are your best sellers?” and this special section answers that question.

10 GREAT FEATURE STORIES

Following the Hot Sellers section are 10 great feature articles that cover everything from sustainability to digital strategy to the value of your business to solid sales strategy advice. This is all here to help you sell more of the great things you will buy in Vegas this year.

Enjoy the read!

Warmest regards,

Howard Hauben, Editor & Publisher

The Centurion

2019 Park Avenue, Merrick, NY 11566 516-377-5909

news.centurionjewelry.com

Award winning designs and unparalleled luxury

JCK LAS VEGAS BOOTH #12089

MISSION: SALES

ARTICLES

2 24

36 LAS VEGAS SHOWS HAPPENINGS

40 80

WELCOME LETTER EXHIBITOR LISTINGS HOT SELLERS ADVERTISERS INDEX

58 60 62 64 66 68 70 74 76 78

Why Sustainability Is The New Frontier for the Jewelry Industry

10 Expert Strategies for Boosting Retail Sales with Visual Merchandising

Mastering Retail Personalization in 2023 - A Comprehensive Analysis

Revamp Retail Social Media Strategies for Maximum Impact

Thriving in an Economic Downturn: 4 Retail Growth Tips

Facing ‘The Great Resignation’: Techniques to Boost Employee Engagement in Retail

6 Ways to Increase your Jewelry Website Conversion Rate

What Is Your Business Really Worth?

Advice from Sales Trainer Jimmy Degroot

Phillip Bosen Named Sales Director at Coffin And Trout Jewelers

CENTURION EXHIBITOR LISTINGS

LUXURY SHOW BY COMPANY (ADVERTISERS ARE HIGHLIGHTED)

AFARIN / LUX501

A LINK / LUX223

A.JAFFE / LUX1026

ALLISON KAUFMAN COMPANY / LUX1023

AMERICAN GEM SOCIETY (AGS) / LUX700A

AMERICAN JEWELRY DESIGNS / AJD

PLATINUM / LUX101

ARTISTRY / LUX605

ASHER JEWELRY / LUX1027

ASHI COUTURE / LUX1227

BASSALI JEWELRY / LUX1129

BENY SOFER / SOFER JEWELRY / LUX1013

ROBERTO DEMEGLIO / LUX1013

BREUNING / LUX1230

CHARLES KRYPELL / LUX913

CHRISTOPHER DESIGNS / LUX1123

COAST DIAMOND / LUX217

CROWNRING BRIDAL HOUSE / LUX1207

DA GOLD / LUX313

DAMASO / LUX1101

DAVID KORD / LUX1228

DAVID WEISZ / LUX901A

DIABELLA / LUX1037

DILAMANI / LUX505

DIVINE / LUX1201

DOVES BY DORON PALOMA / LUX823

ELITE DESIGNS / LUX545

EPOQUE NEW YORK / LUX937

FACET BARCELONA / LUX113

FANA JEWELS / LUX703

FREDERIC SAGE / LUX813

NOTES

GABRIEL & CO. / VER2504-05

GEMS ONE / LUX333, VER2404

GN DIAMOND / LUX1217

GORDON COMPANY (THE) / LUXL111

GRANDVIEW KLEIN DIAMOND GROUP / LUX515

H.J. NAMDAR / LUX531

HASENFELD-STEIN / BASS2701

HEARTS ON FIRE / LUX324, TITAN2301-AB

HEINZ MAYER / LUX629

AVAYGRAY DESIGNS / / LUX200A HENDERSON LEGAC

HOUSE OF BAGUETTES / LUX123

HRA GROUP/ DIALOG / / TITAN-2202 CLARITY DIAMONDS

I-SHOWCASE / LUXL103

IMAGINE BRIDAL / LUX1117

JACK ABRAHAM / LUX213

JB STAR / LUX415

JEWELS BY JACOB / LUX1105

JULIUS KLEIN GROUP / LUX117

JYE LUXURY COLLECTION / LUX303

KC DESIGNS / LUX537

LIKA BEHAR COLLECTION / LUX201

LUXURY DISPLAY GROUP / LUX1237

MAIDI CORP. / LUX312

MARIKA DESERT GOLD / LUX826

MARTIN FLYER / LUX717

MEIRA T DESIGNS / LUX731

NADER KASH / LUX631

NAVADEE FOR AOD JEWELRY / LUX1113

NIGAAM / LUX926

NORMAN SILVERMAN DIAMONDS / LUX323

ODELIA JEWELRY / LUX923

OMI PRIVÉ / LUX702

PE JAY CREATIONS / LUX812

PENNY PREVILLE / LUX917

PLUCZENIK / LUX432

POMPOS JEWELRY / LUX1031

PRECISION SET / LUX402

RAHAMINOV DIAMONDS / LUX622

RAYMOND MAZZA / LUX1034

RF JEWELS / LUX535

ROMAN + JULES / LUX231

SHY CREATION / LUX129

SIMON G. JEWELRY / LUX423

SMART AGE SOLUTIONS / LUXL107

SPARK CREATIONS / LUX 523

STEVEN ROYCE DESIGNS / LUX1001

TARA PEARLS / LUX901

MAZZA COMPANY (THE) / LUX413

UNEEK / LUX1221

VENETTI / LUX831

VIBHOR / LUX1103

VIVAAN / LUX931

VLORA / LUX830

WILLOW DIAMONDS / LUX628

YAEL DESIGNS / LUX412

ZILLION / LUX100B

ZYDO / LUX904

CENTURION EXHIBITOR LISTINGS

LUXURY SHOW BY BOOTH NUMBER (ADVERTISERS ARE HIGHLIGHTED)

BASS2701 / HASENFELD-STEIN

LUX100B / ZILLION

LUX101 / AMERICAN JEWELRY DESIGNS/ AJD

LUX113 / FACET BARCELONA

LUX117 / JULIUS KLEIN GROUP

LUX123 / HOUSE OF BAGUETTES

LUX129 / SHY CREATION

LUX200A / AVAYGRAY DESIGNS / HENDERSON LEGACY

LUX201 / LIKA BEHAR COLLECTION

LUX213 / JACK ABRAHAM

LUX217 / COAST DIAMOND

LUX223 / A LINK

LUX231 / ROMAN + JULES

LUX303 / JYE LUXURY COLLECTION

LUX312 / MAIDI CORP.

LUX313 / DA GOLD

LUX323 / NORMAN SILVERMAN DIAMONDS

LUX324, TITAN2301-AB / HEARTS ON FIRE

LUX333, VER2404 / GEMS ONE

LUX402 / PRECISION SET

LUX412 / YAEL DESIGNS

LUX413 / MAZZA COMPANY (THE)

LUX415 / JB STAR

LUX423 / SIMON G. JEWELRY

LUX432 / PLUCZENIK

LUX501 / AFARIN

LUX505 / DILAMANI

LUX515 / GRANDVIEW KLEIN DIAMOND GROUP

LUX523 / SPARK CREATIONS

LUX531 / H.J. NAMDAR

LUX535 / RF JEWELS

NOTES

LUX537 / KC DESIGNS

LUX545 / ELITE DESIGNS

LUX605 / ARTISTRY

LUX622 / RAHAMINOV DIAMONDS

LUX628 / WILLOW DIAMONDS

LUX629 / HEINZ MAYER

LUX631 / NADER KASH

LUX700A / AMERICAN GEM SOCIETY (AGS)

LUX702 / OMI PRIVÉ

LUX703 / FANA JEWELS

LUX717 / MARTIN FLYER

LUX723 / BELLARRI

LUX731 / MEIRA T DESIGNS

LUX812 / PE JAY CREATIONS

LUX813 / FREDERIC SAGE

LUX823 / DOVES BY DORON PALOMA

LUX826 / MARIKA DESERT GOLD

LUX830 / VLORA

LUX831 / VENETTI

LUX901 / TARA PEARLS

LUX901A / DAVID WEISZ

LUX904 / ZYDO

LUX913 / CHARLES KRYPELL

LUX917 / PENNY PREVILLE

LUX923 / ODELIA JEWELRY

LUX926 / NIGAAM

LUX931 / VIVAAN

LUX937 / EPOQUE NEW YORK

LUX1001 / STEVEN ROYCE DESIGNS

LUX1013 / BENY SOFER/SOFER JEWELRY

LUX1013 / ROBERTO DEMEGLIO

LUX1026 / A.JAFFE

LUX1027 / ASHER JEWELRY

LUX1031 / POMPOS JEWELRY

LUX1034 / RAYMOND MAZZA

LUX1037 / DIABELLA

LUX1101 / DAMASO

LUX1103 / VIBHOR

LUX1105 / JEWELS BY JACOB

LUX1113 / NAVADEE FOR AOD JEWELRY

LUX1117 / IMAGINE BRIDAL

LUX1123 / CHRISTOPHER DESIGNS

LUX1129 / BASSALI JEWELRY

LUX1201 / DIVINE

LUX1207 / CROWNRING BRIDAL HOUSE

LUX1217 / GN DIAMOND

LUX1221 / UNEEK

LUX1227 / ASHI COUTURE

LUX1228 / DAVID KORD

LUX1230 / BREUNING

LUX1237 / LUXURY DISPLAY GROUP

LUXL103 / I-SHOWCASE

LUXL107 / SMART AGE SOLUTIONS

LUXL111 / GORDON COMPANY (THE)

TITAN-2202 / HRA GROUP / DIALOG / CLARITY DIAMONDS

VER2504-05 / GABRIEL & CO.

LUX1023 / ALLISON KAUFMAN COMPANY

CENTURION EXHIBITOR LISTINGS

COUTURE SHOW BY COMPANY (ADVERTISERS ARE HIGHLIGHTED)

COMPANY NAME

ANTONIO PAPINI GIOIELLI

ANZIE

ARMENTA

COLES OF LONDON

FOPE

FRED LEIGHTON

GEM PLATINUM

GEMMA COUTURE

GOSHWARA

GRAZIELA

GUMUCHIAN 6

GURHAN

HULCHI BELLUNI

ISABELLEFA

ITALIAN TRADE AGENCY

JEWELERS MUTUAL GROUP / 939

JOHN VARVATOS

KABANA

KING BABY STUDIO

KWIAT

LISA NIK

ALETTO BROS 138 / 234 / 201

MARCO BICEGO

MARK HENRY JEWELRY

MICHELE / 815

MARK HENRY JEWELRY

MESSIKA PARIS

MIKIMOTO MISANI

NOTES

MONICA RICH KOSANN

NATURAL DIAMOND COUNCIL

OSCAR HEYMAN

PASQUALE BRUNI

PICCHIOTTI

PIERO MILANO / 219

PIPPO PEREZ

PIRANESI

PLATINUM BORN

PLATINUM GUILD INTERNATIONAL USA

ROBERTO COIN

SERAFINO CONSOLI

SETHI COUTURE

STEPHEN DWECK

SUNA BROS.

SYNA

/ 718

TACORI

UNITED PMR

VALANI ATELIER

VENDORAFA

VERRAGIO

VH ERNIER

VINCENT PEACH

WEXLER INSURANCE

WILLIAM LEVINE FINE JEWELS

ZODIAC

NANIS ITALIAN JEWELS / 227 / 123 / VILLA 209 / 446 / 815

CENTURION EXHIBITOR LISTINGS

COUTURE SHOW BY BOOTH NUMBER (ADVERTISERS ARE HIGHLIGHTED)

ROBERTO

MARCO

MESSIKA

GURHAN

JOHN

VERRAGIO

KABANA

JEWELERS

ITALIAN

PLATINUM

UNITED

WEXLER

NATURAL

VHERNIER

FRED

CENTURION EXHIBITOR LISTINGS

JCK SHOW BY COMPANY (ADVERTISERS ARE HIGHLIGHTED)

COMPANY NAME

ARTCO GROUP

BENCHMARK

BEVERLEY K

BOTTOM LINE MARKETING

BREVANI/ COLOR MERCHANTS

BRILLIANT ELEMENTS

CIRARI BY COLOR JEWELS

CLIENTBOOK

DE BEERS GROUP

DIAMSPARK

FRUCHTMAN MARKETING

GCAL

GIA

GIOVANNI FERRARIS

GOLDEN STONE USA

HASBANI GIOIELLI

HEAVY STONE RINGS

HEERA MOTI

IDD LUXE

ITALIAN TRADE AGENCY (ITA)

JEWEL-CRAFT, INC.

JEWELERS FOR CHILDREN

JEWELERS SECURITY ALLIANCE / L114

JOHN ATENCIO DESIGNER JEWELRY

K DI KUORE

LASHBROOK

LE VIAN

LUCA B

MADISON L

MALAKAN

NOTES

MALO CREATIONS

MIDAS CHAIN

MY STORY FINE JEWELRY

NATIONAL RARITIES

NATURAL DIAMOND COUNCIL

OFER MIZRAHI DIAMONDS

OSIYAN

PARAGON COUTURE

PARAMOUNT GEMS

PICUP MEDIA

PODIUM

PREMIER GEM CORP.

PUNCHMARK

RAHMANIM'S IMPORTS / RI DIAMONDS

RDI DIAMONDS

ROYAL JEWELRY / MARCO MOORE / DIAMONDS FOREVER USA

ROYAL INDIA 10113

SABRINA DESIGNS

SAMUEL B.

SDC DESIGNS

SHAH LUXURY

SHEFI DIAMONDS

SMILING ROCKS

THE EDGE BY ABBOTT JEWELRY SYSTEM

THINKSPACE

UNI LUXURY USA INC.

UNITED PRECIOUS METALS REFINING

VARSHA & FIREWORKS DIAMONDS

VIRTUAL DIAMOND BOUTIQUE

WEXLER INSURANCE AGENCY INC. / IJB

ZANCAN

ARESA NEW YORK

CENTURION EXHIBITOR LISTINGS

JCK SHOW BY BOOTH NUMBER (ADVERTISERS ARE HIGHLIGHTED)

5113 / DIAMSPARK

5123 / SMILING ROCKS

6042 / RAHMANIM'S IMPORTS / RI DIAMONDS

9055 / MALO CREATIONS

9071 / BEVERLEY K

10055 / SABRINA DESIGNS

10113 / ARESA NEW YORK

10113 / ROYAL INDIA

11079 / PARAMOUNT GEMS

12075 / HEAVY STONE RINGS

12089 / MIDAS CHAIN

13058 / VARSHA & FIREWORKS DIAMONDS

14047 / UNI LUXURY USA INC.

14109 / DE BEERS GROUP

15026 / OSIYAN

15030 / JOHN ATENCIO DESIGNER JEWELRY

15031, 52093 / GIA

15048 / BOTTOM LINE MARKETING

15051 / VIRTUAL DIAMOND BOUTIQUE

15056 / BRILLIANT ELEMENTS

15065 / LASHBROOK

17127 / REMBRANDT CHARMS

18029 / LUCA B

19023 / ITALIAN TRADE AGENCY (ITA)

20000 / ZANCAN

20008 / HASBANI GIOIELLI

20011 / GIOVANNI FERRARIS

20028 / K DI KUORE

20087 / HEERA MOTI

23103 / MADISON L

23127 / ROYAL JEWELRY / MARCO MOORE / DIAMONDS FOREVER USA

24092 / PARAGON COUTURE

49077 / GOLDEN STONE USA

50055 / MALAKAN

53048 / UNITED PRECIOUS METALS REFINING

54043 / FRUCHTMAN MARKETING

54077 / ARTCO GROUP

54087 / JEWEL-CRAFT, INC.

55039 / THINKSPACE

55076 / PICUP MEDIA

58052 / PODIUM

58059 / CLIENTBOOK

59052 / THE EDGE BY ABBOTT JEWELRY SYSTEMS

60057 / PUNCHMARK

BASS2604 / NATURAL DIAMOND COUNCIL

D128 / MY STORY FINE JEWELRY

L2-04 / GCAL

L2-11 / JEWELERS FOR CHILDREN

L114 / JEWELERS SECURITY ALLIANCE

L200 / WEXLER INSURANCE AGENCY INC./ IJB

L213 / NATIONAL RARITIES

PC-120 / BREVANI/ COLOR MERCHANTS

PC-530 / CIRARI BY COLOR JEWELS

PC-730 / SDC DESIGNS

PC-740 / SHEFI DIAMONDS

PC-800 / BENCHMARK

PC-810 / IDD LUXE

PC-860 / SAMUEL B.

PC-870 / SHAH LUXURY

TITIAN-2203 / PREMIER GEM CORP.

VER2506 / OFER MIZRAHI DIAMONDS

VERONESE-1 / LE VIAN

BOOTH NUMBER / COMPANY NAME

BOOTH NUMBER / COMPANY NAME

LUXURY & JCK

MAJOR LISTED HAPPENINGS

WEDNESDAY, MAY 31, 2023

Exhibitor Breakfast

Luxury Show Floor & Private Ballrooms, Level 2 & Palazzo Ballroom, Level 5

07:30 AM - 09:30 AM

Luxury Keynote Breakfast: Dream Big, Never Quit

Rudy Ruettiger, Angelo Palmieri, David

Block

Luxury Show Floor & Private Ballrooms, Level 2 & Palazzo Ballroom, Level 5 08:00 AM - 09:30 AM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms, Level 2 - 09:30 AM - 06:00 PM

Luxury Lunch

Bellini Ballroom, The Venetian, Level 2

12:00 PM - 02:00 PM

Luxury Networking Happy Hour

Luxury Lobby Bar, The Venetian, Level 2 06:00 PM - 07:30 PM

Dine Out *All Access Guests Only*

Select Venetian & Palazzo Restaurants

06:30 PM - 09:30 PM

THURSDAY, JUNE 1, 2023

Rings of Strength

Doge’s Palace (Entrance)

05:30 AM - 07:30 AM

Hosted by Jewelers for Children

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2

09:00 AM - 05:00 PM

JCK GEMS Floor Opens

The Venetian Expo, Level 2 09:30 AM - 06:00 PM

FRIDAY, JUNE 2, 2023

Generating Community Impact

Breakfast: Disability Inclusion in the Jewelry & Watch Industry

San Polo Ballroom, The Venetian, Level 3

08:00 AM - 09:30 AM

Hosted by Women’s Jewelry Association

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2 - 09:00 AM - 05:00 PM

JCK Show Floor Opens

The Venetian Expo, Level 2

09:30 AM - 06:00 PM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms, Level 2 - 09:30 AM - 06:00 PM

SATURDAY, JUNE 3, 2023

JCK Keynote: Creating Customer Obsession & Memorable Experiences with Limited Resources

Johnny Cupcakes, Angelo Palmieri, David Block

Palazzo Ballroom, The Venetian, Level 5

08:00 AM - 09:00 AM

In partnership with Sarine Technologies

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2 - 09:00 AM - 05:00 PM

JCK Show Floor Opens

The Venetian Expo, Level 2 09:30 AM - 06:00 PM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms, Level 2 - 09:30 AM - 06:00 PM

SUNDAY, JUNE 4, 2023

Rapaport Breakfast

Martin Rapaport

Palazzo Ballroom, The Venetian, Level 5

08:00 AM - 10:00 AM

Hosted by Rapaport

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2 - 09:00 AM - 05:00 PM

JCK Show Floor Opens

The Venetian Expo, Level 2

09:30 AM - 06:00 PM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms, Level 2 09:30 AM - 06:00 PM

MONDAY, JUNE 5, 2023

GIA Show Service Laboratory

Bassano 2805 & 2806, The Venetian, Level 2 - 09:00 AM - 12:00 PM

JCK Show Floor Opens

The Venetian Expo, Level 2

09:30 AM - 04:00 PM

Luxury Show Floor Open

Luxury Show Floor & Private Ballrooms, Level 2 - 09:30 AM - 04:00 PM

The Luxury Café - Open to JCK & Luxury

Bellini Ballroom, The Venetian, Level 2 12:00 PM - 02:00 PM

Luxury Afternoon Cocktail Hour

Luxury Show Floor & Private Ballrooms, Level 2 - 03:00 PM - 04:00 PM

JCK

COUTURE MAJOR LISTED HAPPENINGS

WEDNESDAY, MAY 31, 2023

5:30-8:30 PM--PREVIEW EVENT

Raise a glass with friends and colleagues and get a sneak peek of our show floor in advance of our official opening day! Our Preview Event is open to ALL COUTURE badge holders.

THURSDAY, JUNE 1, 2023

9:00 AM-6:00 PM—SHOW HOURS

7:00 PM—OPENING NIGHT EVENT

Opening Night Event is open only to exhibiting COUTURE designers and brands, Cornerstone retailers and press.

FRIDAY, JUNE 2, 2023

9:00 AM-6:00 PM—SHOW HOURS

SATURDAY, JUNE 3, 2023

9:00 AM-6:00 PM—SHOW HOURS

6:30 PM—COUTURE DESIGN AWARDS

Join your friends and colleagues in the Encore Theater as we announce this year’s winners of the COUTURE Design Awards! This internationally recognized design competition pays tribute to the highest level of design achievement. The COUTURE Design Awards is open to ALL COUTURE badge holders.

SUNDAY, JUNE 4, 2023

9:00 AM-6:00 PM—SHOW HOURS

HOT SELLERS

BENCHMARK

The New Brook & Branch Collection

Introducing the newest collection, Brook & Branch, which features designs created for the avid outdoor enthusiast. The Arrowhead style features Grey Tantalum milgrain edges with a 14k Yellow Gold arrowhead pattern in the center. It is also available in other metal/color options.

MARIKA DESERT GOLD

PINK TOURMALINES & DIAMONDS RING

14kt Handmade Pink Tourmalines & diamonds ring with elegant flower details, the ring is made in beautiful hammered texture and matte satin finish.

GUMUCHIAN A VERSATILE POP OF COLOR

Little would you know by looking at these beautiful earrings that you can transform them into 4 different ways! Our “Carousel” Earrings are made in 18kt yellow gold with 2 Oval Emeralds totalling in 4.81ct, 2 Oval Fancy Intense Yellow Diamonds totalling in 0.55ct with 117 Round Diamonds totalling in 1.70ct.

BENCHMARK UNDER THE SEA

The New Brook & Branch Collection

The Coral features an intricately designed Grey/Black Titanium pattern found in coral reefs all around the world. This style is available with Tantalum, White, Rose, or Yellow Gold edges.

MARIKA DESERT GOLD

DIAMONDS CUFF

14kt Handmade diamonds Cuff, The Elegant cuff is made in traditional artisan method to receive beautiful hammered texture. The Diamond cuff is very comfortable and with lots of presence.

GUMUCHIAN

THE MOST ROMANTIC EXPRESSION OF LOVE

The “Toi et Moi” or “You and Me” ring is one of our most popular jewelry designs for our most romantic couples. Each ring in our “Spectrum” collection is one of a kind. Our Custom 18kt Yellow Gold rings has a 2.03ct Pear Shape Yellow Diamond with a 1.82ct Pear Shape White Diamond.

MSRP $1,285

MSRP $1,365

MSRP $96,000

MSRP $64,000

HOT SELLERS

VLORA

DIAMOND AND BLUE SAPPHIRE ADELLA CLUSTER STATEMENT RING

VR60054S-WG

Diamond and blue sapphire cluster statement ring in 14KT white goldfrom the Adella collection. A sophisticated jewelry wardrobe classic that highlights moments big and small.

VLORA

DIAMOND AND GOLD OPEN DOUBLE MIRAVEL TRINITY HUGGIE EARRINGS

VER60768-YG

Diamond and 14KT yellow gold open double trinity huggie earrings from the Miravel collection. Through the triangle shape, Miravel brings together the mind, body, and spirit, inspiring a woman’s very own unique self-expression.

JACK ABRAHAM

RAVISHING RUBY RING

Magnificent Gem 10.87ct Cushion Mozambique Ruby (H) with an entourage of Rd. Diamonds =3.87 Cts

UPMR

REDEFINING RESPONSABILITY

Located in Alden, NY, all of our products are Made in America with 100% recycled gold, silver, platinum & palladium from jewelry scrap & manufacturing byproducts. We are certified by the SCS GLOBAL SERVICES for 100% Recycled Gold, Silver, Platinum & Palladium. We are certified as a Conformant Smelter by the RESPONSIBLE MINERALS INITIATIVE. Our gold is COMEX APPROVED. We are a certified member of the RESPONSIBLE JEWELRY COUNCIL.

UPMR REDEFINING INNOVATION

When it comes to quality, we set the standard for jewelry products. Offering a wide variety from jewelry alloys to karated grain, cadmium-free solders to sheet & plate, wire & sizing stock to bullion, our products can be found in the largest jewelry manufacturing facilities around the world. A global supplier, with customers & distributions in over 22 countries, for the manufacturing of Gold, Silver, Platinum & Palladium products.

JACK ABRAHAM

SAPPHIRE SPLENDOR

Superb EC Madagascar Sapphire 6.16ct(N)

Mounted in a classic ring with Tapered Bag. Dias.=..88ct

MSRP $3,800 MSRP $1,550

MSRP $100,000

HOT SELLERS

MSRP $139

MSRP $2,790

SAMUEL B.

FADHALAN EARING 63423E.SLPAU

Sterling Silver abalone drop earrings

MIDAS

FLUTED HINGE BANGLE

14 Karat Yellow Gold

POMPOS

“BIG BLUE” BY BECKY STONE

2022 Spectrum Award Winner dubbed “Big Blue” by Becky Stone, is featuring a 6.29ct Ceylon Sapphire (H) and is made in platinum - Inquire for price.

www.pomposjewelry.com

MSRP $299

MSRP $3,585

SAMUEL B.

SANUR BANGLE 60580BA.SLLAB

Sterling Silver Oval labradorite woven hinged bangle.

Also available in different gemstones.

MIDAS

PAVE MARINER ROLO CHAIN NECKLACE

14 Karat Yellow Gold

POMPOS

BURMA RUBY RING

At the center stage of this design is a stunning 2.11ct Burma Ruby “Pigeon Blood” color. Made in Platinum & 18K Rose - Inquire for price.

www.pomposjewelry.com

HOT SELLERS

MSRP $9,000

JEWELS BY JACOB

DIAMOND RING

R619-WGR1

A Classy work of art made in pure Platinum featuring a GIA certified Diamond at its core; Meticulously built with 0.49 Carats of Rubies at its perimeter.

VALANI

WHITE GOLD PENDANT

Pendant in 18K White Gold set with 2 Emerald cut Emerald (3.29 cts), 8 round cut Emerald (1.21 cts), 8 marquise cut Diamond (1.58 cts) and 84 brilliant-cut round Diamond (0.32 cts).

MSRP $7,500

JEWELS BY JACOB

SAPPHIRE STUDS

E9081-WGS

This Spectacular pair of Sapphire studs are the perfect earring for every-day wear. These Royal Blue Sapphires are set in 18K White Gold and are accompanied by 24 flawless diamonds to truly steal the spotlight and stun your audience.

VALANI

WHITE GOLD RING

Ring in 18K white Gold set with an emerald cut Emerald (5.94 ct), 10 pear-shaped Diamond (1.92 ct), and 198 brilliant cut round Diamond (0.74 ct).

MSRP $32,650

STEVEN ROYCE

GIA CERTIFIED PARAIBA TOURMALINE RING

A vibrant engagement ring with a neon green-blue Paraiba Tourmaline. Set in 18k white gold, this 2.26ct Paraiba is complimented by 1.09cts of diamonds, providing a must have for the rare, collectible gemstone connoisseur. Ref.:

RT958WPAR-1

MSRP $8,700

STEVEN ROYCE

FANCY PINK SAPPHIRE HALO RING

A classic gemstone ring with a modern twist. The 18k rose gold and 1.14cts of diamonds accentuate the 2.02ct Pink Sapphire in this halo ring. Ref.: RT326RPS-3

HOT SELLERS

ALLISON KAUFMAN

TEXTURED GOLD MEDALLION

N8388

14k Yellow Textured Gold Medallion Necklace. Featuring Baguette and brilliant diamonds. (.23ct tdw)

WILLOW

CALYPSO

18K White Gold + Platinum Handmade Swivel Earrings + Laser-Pierced Diamonds TDW: 0.64 by Designer Jacquie Earle (USA

LIKA BEHAR

“NIGHTFALL” PENDANT

24K Gold & Oxidized Silver Labradorite Pendant, diamonds -double bail-Gold or two tone chain sold separately24x44 mm lab.-ONE OF A KIND-

44.38 ctw lab., 0.71 ctw d. (OOK)

ALLISON KAUFMAN

STUNNING GARNET

D5910

Stunning red garnet fashion ring set in 14k yellow gold and accented by diamonds and milgrain detailing. (1.56 tgw)

WILLOW

EMERALD CASCADE

18K White Gold + Platinum Pavé Earrings + Laser-Pierced Natural Round Diamonds + Zambian Emeralds. TDW: 1.95 Em 1.27 byDesigner Jacquie Earle (USA)

LIKA BEHAR

“JELLYBONBON” RING

22K yellow gold cushion cabochon London blue Topaz ring, Satin finish, 10mm lbt.

5.39 ct lbt.(R)(LE) LIMITED EDITION

HOT SELLERS

SMILING ROCKS

AMORE BRIDAL RING

Smiling Rocks’ new Hidden Bridal Amore ring set in white gold lab grown diamonds with 2ct round center stone.

www.gordonco.com

KING BABY

SMALL INFINITY LINK BRACELET

The Infinity Link Bracelet is born out of two hand-carved links and hand assembled, which begins the transformation from individual part to pattern of a whole. Their cohesive connection creates a smooth flowing motion that is boundless with unity. The bracelet comes to life durnig a time when the energy of strength, renewal, and connectedness is something we value most.

SMILING ROCKS

FRAME EARRINGS

Smiling Rocks’ newly launched Frame Earrings in lab grown diamonds and 14K 1.00ctw Yellow gold.

KING BABY

LEATHER BRACELET WITH SMALL 10K GOLD DRAGON CLASP

King Baby’s 10K yellow gold collection has been an overwhelmingly successful addition to the King Baby catalog. Well received due to its rich color and substantial feel, our unique proprietary alloy allows us to maintain the substance our brand is known for, and at realistic and sellable price point. As always, our 10K yellow gold dragon bite bracelet is handcrafted in the USA.

MSRP $6,075

MSRP $500

MSRP $2,249

MSRP $2,850

HOT SELLERS

AG COLOR

TANZANITE AND DIAMOND

TENNIS BRACELET BRE39207

This Exceptional Tanzanite And Diamond Tennis Bracelet, Featuring 13 Fine Quality Oval Shaped (9X7mm) Tanzanite Gemstones of 25.16cts, Which is Perfectly Blended With 13 Baguette (1.1cts) And 286 Round (3.11cts) Diamonds. This Bracelet Is Crafted In 18K White Gold That Hugs The Wrist perfectly.

GOSHWARA

2 STONE BLUE TOPAZ AND PERIDOT EARRINGS

JE0576-BTPEY

2 Stone Blue Topaz and Peridot Earrings with Diamonds in 18K Yellow Gold, from ‘Gossip’ Collection. Stone Size: 10 x 8 & 7 x 5 mm. Approx. Stone Wt: (Blue Topaz) 7.89 Carats, (Peridot) 1.96 Carats, (Diamonds) 0.41 Carats

MERCURY RING

ROUND HIDDEN HALO ENGAGEMENT RING

LGD-TXR02190-GW3

The Classic Hidden Halo Round Brilliant Lab-Grown Diamond Engagement Ring made in14 KT yellow gold with a 2 carat center stone where the halo is placed within four curved prongs making it look bigger and giving you the luminary effect and shining from all sides.

www.mercuryring.com

AG COLOR

PRONG SET OVAL SHAPED AQUAMARINE RING

R3671

An Elegant Prong Set Oval shaped (17x11.5x8.5mm) Aquamarine (9.05cts) Ring. This Classic Ring is Accompanied By 2 Oval Shaped Sparkling Diamonds of (1.39cts) Alongside And 28 Round Diamonds (0.10cts) on the shank. This beautiful ring is Perfectly set in luxurious 14k White Gold for the complete look.

GOSHWARA

3 STONE BLUE TOPAZ AND PERIDOT EMERALD CUT RING

JR0299-BT-PE-Y

3 Stone Blue Topaz and Peridot Emerald Cut Ring with Diamonds in 18K Yellow Gold, from ‘Gossip’ Collection. Stone Size: 10 x 8 - 7 x 5 mm.

MERCURY RING

THE CLASSIC STRAIGHT LINE

TENNIS BRACELET

LGD-TXBR00769-GW4

This beautiful 12 cttw single line labgrown diamond tennis bracelet made in 14KT yellow gold is light, flexible and easy to wear but still has the punch of a heavyweight.

www.mercuryring.com

MSRP $1,999

MSRP $4,200

MSRP $3,450

MSRP $9,330

MSRP $17,650

MSRP $5,499

MSRP $4,950

MSRP $ 18,553

EPOQUE JEWELRY

YELLOW GOLD DIAMOND FLEXIBLE BRACELET

Yellow gold diamond flexible bracelet, 1.14 ct

BLEAU NY

BEAUTIFUL FANCY EMERALD RING

18023

Beautiful Fancy Emerald Ring, with a 3.30ct Oval emerald, two trapezoid diamonds, and surrounded by round diamonds (0.91ct) on 18k white gold. Ring is GIA certified, Emerald is AAA Quality. Contact us at 212.704.2000, or BleauNyllc@gmail.com for more details.

UNEEK ESMERAUDE EMPRESS

BR3002ECEM – PLATINUM

Look no further, Uneek’s platinum Emerald Bracelet is perfect for all your royal desires; rendered in gleaming platinum, the 10 emerald cut Emeralds (9.22CTW), and 10 interspaced emerald cut White Diamonds (3.15CTW) are each engulfed with a rectangular halo of 358 Round Diamonds (2.43CTW) that’ll make anyone awe in its presence.

EPOQUE JEWELRY

PLATINUM OVAL DIAMOND ETERNITY BAND

Platinum oval diamond eternity band, 3.50 cts

BLEAU NY

BEAUTIFUL SAPPHIRE EARRINGS

18152

Beautiful Sapphire earrings, with 5.45ct Oval Sapphires, 1.56ct round diamonds on 18k white gold. Sapphire is AAA Quality. Contact us at 212.704.2000, or BleauNyllc@gmail. com for more details.

UNEEK CHERISHED CHARTREUSE

Evoke feelings of joy and excitement from a mere glance of this 18K Yellow Gold/Platinum Ring. The 92 Round Brilliant Diamonds (0.51 CTW), and 100 Fancy Yellow Rounds Diamonds (0.64 CTW), perfectly complement each other as well as radiantly enhance the 2 center stones. The Pear Shape Green Emerald (1.98CTW) and Pear Shape

Fancy Light Yellow VS-1 GIA certified (2.39 CTW) diamond pulls this whole design together. Giving it an overall fresh yet rich vibe.that’ll make anyone awe in its presence.

MSRP $15,900

MSRP $ 27,785

HOT SELLERS

DILAMANI

CONFETTI DIAMOND RINGS

Our signature collection features playful pops of diamonds scattered in bold gold. These flush set bands are available in 14k yellow, white, rose and black satin finish. Celebrate with Confetti!

KABANA

THE ART DECO COLLECTION

Paying homage to the Roaring 20’s, celebrating glamour and luxury, with its timeless appeal our Art Deco Collection is a true showstopper! This stunning ring features 14k yellow gold inlaid with Australian Crystal Opal and finished with .21 cts of bright beautiful full-cut diamonds, all handcrafted in the USA.

BRILLIANT ELEMENTS

CLASSIC BRIDAL SET

Classic Bridal set in 18K gold featuring emerald & round diamonds totaling 3.15cttw. It adorns a 2 ct emerald as a center. SKU# RBCE182-345 brilliantelementsusa.com

DILAMANI

AURORA OPAL EARRING

Luxuriate in our captivating black opal designs in diamond halos. Let our iridescent colors spark your inner fire. Unique and original styles for the opal lover.

KABANA

THE ANCHOR COLLECTION

A true symbol of hope, love, and stability, this gorgeous pendant is handcrafted in the USA. It features 14K yellow gold, the finest of Lapis Lazuli, and is accented with .25 cts of scintillating full-cut diamonds for the anchor in your life.

BRILLIANT ELEMENTS

ETERNITY BAND SET

SKU#EBEO03-500-650-25

A timeless Eternity band set with 5 ct of Emeralds and Ovals in 18K White Gold. Pick your style for the day to suit your outfit, mood and occasion. The freedom to choose from 3 different styles all in one band. brilliantelementsusa.com

WHY SUSTAINABILITY IS THE NEW FRONTIER FOR THE JEWELRY INDUSTRY

New York, NY--As consumer demand for ethical practices grows, the jewelry industry faces mounting pressure to embrace sustainability. Long plagued by associations with environmental destruction, child labor, and conflict minerals, the industry must now adapt to changing consumer preferences.

According to a report from Toppan Digital Language, a specialist in enabling multi-language sales, research indicates that over 80% of consumers value a retailer’s ethical standards, and more than a third are willing to pay extra for ethically-produced products.

MILLENNIALS VALUE EXPERIENCES

Millennials, known for valuing experiences over possessions and prioritizing sustainability, pose a unique challenge to the jewelry industry. These young consumers are less like-

ly to invest in luxury items, especially if their production involves dubious ethical standards. In response, the industry has begun to explore lab-grown stones as a more sustainable and cost-effective alternative to traditional mining.

However, implementing ethical standards across complex supply chains poses a significant challenge. Brands must navigate cultural and language barriers, ensure supplier compliance, and meet the expectations of consumers, governments, and NGOs. Certification schemes and legal frameworks have emerged to address these issues, but their effectiveness varies, and smaller brands face additional hurdles.

SUSTAINABILITY NEED CANNOT BE IGNORED

Despite the difficulties, jewelry brands cannot ignore the need for increased

sustainability and ethical practices. Technological advancements, such as lab-grown stones, provide new opportunities for change, while smaller brands leverage their close supplier relationships to ensure compliance. The jewelry industry must adapt to this new reality or risk losing its appeal to future generations of consumers.

Learn more in this report at the link below.

https://toppandigital.com/translation-blog/jewellery-industry-embracing-sustainability/

BO OSTING RE T SELASLIA

10 EXPERT STRATEGIES FOR BOOSTING RETAIL SALES WITH VISUAL MERCHANDISING

San Francisco, CA-- For retail business owners, crafting captivating product displays in-store or at events can be both enjoyable and challenging. Attention to detail, like signage and price tags, can significantly impact your sales.

A recent article from Shopify discusses ten visual merchandising tips to optimize retail space or an event setup.

1. IDENTIFY YOUR TARGET AUDIENCE

First, determine the demographic you’re targeting with your display. Understand their age range, income, interests, and reasons for visiting your store or event. Tailor your visual merchandising accordingly.

2. EMPHASIZE SIMPLICITY AND ORGANIZATION

Maintain a clean, tidy, and straightforward presentation for your display, allowing your products to shine without distraction.

3. UTILIZE STRATEGIC LIGHTING

Employ lighting to create visual interest and highlight focal points in your display. Accentuate key items and showcase areas with well-placed lights.

4. DEVELOP A COHESIVE THEME

Choose a theme that resonates with your target audience and showcases your products effectively. Ensure your display conveys a unified story or visual message.

5. ACHIEVE A BALANCED PRESENTATION

Strike a balance between attention-grabbing and accent pieces in your display. Use the rule of three to create symmetry and visually appealing arrangements.

6. DISPLAY PRICES CLEARLY

Avoid making customers guess the cost of your products. Use clear and attractive price tags, ensuring they’re easily visible and removable.

7. INJECT CREATIVITY INTO YOUR DISPLAY

Add unique and innovative elements to your visual merchandising to capture customer interest and make the setup process more engaging.

8. MAP OUT YOUR DISPLAY WITH A PLANOGRAM

Utilize a planogram to outline the placement of products in your display, maximizing sales and reinforcing your visual message. Consider using a software or creating your own with pen and paper.

9. ARRIVE WELL-PREPARED

Bring additional inventory to replenish your stock and avoid empty displays. Ensure that extra merchandise is stored out of sight and doesn’t obstruct customer movement.

10. ENGAGE WITH YOUR CUSTOMERS

Be approachable and interact with customers as they browse your display. Foster a welcoming atmosphere by stepping away from the checkout counter or event table and initiating conversations.

Read more about these points in the entire article. https://www.shopify.com/retail/10-visual-merchandising-tips-for-increasing-event-sales

MASTERING RETAIL PERSONALIZATION IN 2023 A COMPREHENSIVE ANALYSIS

New York, NY-- As retail personalization continues dominating the industry, an in-depth report by Shyam Ravishankar, digital marketing manager of Vue.ai, highlights its implementation’s challenges and successes.

According to Instapage, 74% of customers feel frustrated when website content isn’t personalized, while PWC states that shoppers are willing to pay up to 16% more for personalized shopping experiences.

PERSONALIZATION MAKES IT ‘UNIQUE’

Retail personalization aims to offer a unique experience for each shopper, improving their overall shopping journey. However, Smart Insights reports that 63% of consumers will stop purchasing from brands that use poor personalization tactics.

A common mistake made by retailers is to confuse segmentation with personalization. Segmentation groups people with similar tastes and interests but doesn’t cater to individual preferences. Forrester Research reveals that 68% of shoppers

are unlikely to return to a website or store that doesn’t provide a satisfactory customer experience.

To achieve true personalization, retailers must embrace 1:1 personalization, which involves creating a unique shopper profile for every customer. This can be accomplished by utilizing AI-powered retail personalization, which delivers a different experience for each shopper based on their preferences and shopping behavior.

GOOD RETAIL DATA REQUIRED

However, AI-driven personalization relies on good data. Retailers need to focus on data creation, management, and deployment, ensuring the information used is accurate and precise. AI-powered retail automation can help create data, such as automated product tagging and collating customer preferences.

Shopper profiles are critical to retail personalization, capturing each individual’s visual and non-visual affinities. These profiles inform visual merchandising, styling decisions,

and inventory management for future seasons.

FLUCTUATIONS MUST BE FOLLOWED

Despite its potential, AI-based retail personalization engines face challenges balancing data-driven algorithms with real-time contextual events. Retailers must ensure their personalization engines remain sensitive to fluctuations in browsing and spending patterns due to life events, such as pregnancies or job changes, and work towards understanding the true intent of each shopper.

Retail personalization is crucial for success in the industry, and retailers need to invest in AI and automation to create unique, personalized experiences for their customers. However, this requires accurate data and a deep understanding of shopper intent to achieve effective personalization.

Learn more about this in the entire article at the link below.

https://vue.ai/blog/vuecommerce/retail-personalization-in-2021/

REVAMP RETAIL SOCIAL MEDIA STRATEGIES FOR MAXIMUM IMPACT

New York, NY-- Competition in retail social media is fierce, with millions of businesses vying for consumer attention. A robust retail social media strategy is essential for success.

A recent report from Digital Agency Network (DAN) states that studies show that 23% of social media users follow brands they already do business with, while 21.5% follow brands they are considering purchasing from.

Businesses increasingly leverage social media to expand their reach, build brand awareness, and boost sales. Differentiating a retail business in such a crowded market can be challenging, but several effective social media strategies can help a store gain the attention it deserves. Social media’s power in retail marketing provides benefits such as increased brand awareness, targeted advertising, and higher engagement.

Here are five essential social media strategies for retailers to consider, as per the report:

ESTABLISH A CONSISTENT BRAND IMAGE

Create a recognizable logo, color scheme, and overall aesthetic to maintain a cohesive look across all social media platforms, making the store more memorable.

COLLABORATE WITH SOCIAL MEDIA INFLUENCERS

Partner with influencers with a large following on platforms like Instagram and YouTube to promote products to their audience.

HOST GIVEAWAYS

Generate buzz about the brand by offering a desirable prize and promoting the giveaway on social media.

UTILIZE USER-GENERATED CONTENT

Encourage followers to share their photos and videos using a branded hashtag, boosting engagement and promoting products.

ENGAGE WITH FOLLOWERS

Respond to comments and mes-

sages, answer questions, and thank followers for their support, building relationships and showing appreciation for their opinions.

Looking to successful social media campaigns in the retail industry can provide inspiration and creative ideas.

Examples include Target’s “Target Takes On,” which shares simpler, more affordable ways of doing everyday tasks; Marks & Spencer’s “M&S FOOD,” featuring delicious recipes and new food products; and Walmart’s “#DealGuesser” TikTok campaign, a game that generated significant buzz and engagement.

Implementing these tips and getting creative with social media marketing can help attract customers, boost sales, and establish a strong online presence.

Learn more about this in the entire article at the link below.

https://digitalagencynetwork.com/ social-media-for-retail-industry/

THRIVING IN AN ECONOMIC DOWNTURN RETAIL GROWTH TIPS

4

Philadelphia, PA-- Recent reports from the National Federation of Independent Businesses show a decrease in small business owners’ optimism, indicating a need for strategic and thoughtful business management in the face of economic uncertainty.

Despite challenging circumstances, growth remains possible during economic downturns.

Drawing from the experiences of 21 million small businesses, and article provides four tips to help retailers do more with less:

1 2

FOCUS ON EXISTING CUSTOMERS

With limited resources, prioritize current customers, as acquiring new customers can cost up to ten times more. Building long-lasting relationships and brand loyalty with existing customers can save money and benefit businesses once the economy stabilizes.

CONNECT PHYSICAL AND DIGITAL PLATFORMS

Encourage brick-and-mortar customers to engage with digital platforms by offering incentives, such as discounts for signing up for email/SMS alerts or social media giveaways. Interaction across multiple touchpoints

can lead to increased exposure and sales transactions.

3 4

BOOST TRANSACTION VALUE

Employ subtle strategies to prompt customers to spend more, such as incorporating a “Recommended Products” widget on websites, adjusting shipping thresholds, or offering discounts on bundled products for instore purchases.

OFFER VALUE TO LOYAL CUSTOMERS

Address the fact that many customers feel unappreciated by their favorite brands. Consider implementing a loyalty rewards program, special discounts, or other long-term benefits to retain customers and foster a positive shopping environment.

By prioritizing loyal customers, delivering long-term value, and leveraging multiple platforms for increased exposure, retail businesses can weather economic fluctuations and continue to grow.

Learn more in this report: https://www.mytotalretail.com/article/4-tips-for-growing-your-retail-business-during-a-recession/

FACING ‘THE GREAT RESIGNATION’

TECHNIQUES TO BOOST EMPLOYEE ENGAGEMENT IN RETAIL

New York, NY-- The retail industry is grappling with recruitment and retention issues due to low employee engagement, burnout, and feelings of underappreciation. To create a supportive and inspiring work environment, an article published recently by Recognition and Rewards platform Gusto, points out strategies to enhance employee engagement in the retail sector:

Optimize your onboarding process:

To maximize engagement, ensure your onboarding process sets new hires up for success and fosters excitement about working with your company. Implement buddy systems, make onboarding more engaging, and outline potential growth paths for new employees.

Instill a sense of purpose:

Boost employee engagement by providing a clear purpose. Improve transparency, set individual and team goals, and emphasize your company’s core values to create a shared purpose throughout your team.

Encourage learning and development:

Offer professional development courses, training, and opportunities for employees to take on new responsibilities to promote growth and development. This will help you attract more

talent and motivate your staff.

Prioritize team-building:

Organize social events, sports, and team-building activities to strengthen team connections and improve employee engagement. Make time for team-building activities, even in smaller groups, to maintain a strong sense of community.

Promote wellness:

Focus on physical and mental wellness by implementing wellness challenges, team sports events, and providing mental health support. Offer flexible health plans and additional training for managers to help employees cope with stress and mental health issues.

Recognize and reward employees:

Implement recognition programs to improve morale and foster collaboration among staff. Use recognition strategically to encourage development and growth, enhancing productivity, retention, and job satisfaction.

Learn more about these points and more in the entire article, link below.

https://www.linkedin.com/pulse/7-ways-improve-employee-engagement-retail-guustogifts-inc/

6 WAYS TO INCREASE YOUR JEWELRY WEBSITE CONVERSION RATE

BY EMMANUEL RAHEB

New York, NY-- Your jewelry website’s conversion rate is your most important metric.  If no one converts, then it doesn’t matter how many visitors you have.  Having eyeballs for the sake of eyeballs is a vanity metric which doesn’t best serve your business.  You won’t grow.

A “conversion” is simply the goal for your campaign.  It’s making a direct sale to a consumer, but it could also be getting someone to sign-up to your email list, book an appointment, download an ebook, or refer a friend or family member.  Your “conversion rate” is the percentage of site visitors who complete your desired action – whatever your aim.  It’s how you measure the success of your marketing campaign and determines how well you achieved your goals.

The most successful jewelers are fanatical about optimizing every opportunity to improve their success.  Here are 6 proven ways you can increase your website conversion rate:

1. USE LIMITED-TIME DEALS

Having a limited-time deal or special

offer is always a great way to motivate action.  Offering a limited quantity of a unique jewelry style or highlighting the amount people will save when they “buy now” always helps to close more deals.  Everyone loves to feel like they’re getting something special just for them.  Reward the people who follow you on social media or on your email list with an incredible offer they can’t refuse.

2. BUILD TRUST

Because jewelry is a high-ticket item, trust becomes one of the most important deciding factors when making a purchase.  The more trust you can build with your audience, the more sales you’ll make.  You build trust slowly over time through your reputation, but you can also grow trust quickly if you start with a solid foundation.  Displaying security options and trust seals are a given, but also showing real testimonials from actual customers can go a long way.  And, don’t be afraid to show negative reviews, they add to your credibility.  You can’t erase everything.

People understand that not everyone’s experience will be five stars,

but it’s how you reply to these negative reviews where your customers will take notice.  If you’ve done everything you can to “make it right” and people see that, then they’ll respect you.  Remember, if you service your customers well and go the extra mile you won’t have to worry when someone gives feedback.

3. TRACK YOUR WEBSITE VISITORS

You can’t improve your conversion rate unless you know how your visitors are using and interacting with your site.  What pages do they land on when they arrive?  How do they navigate your menu?  What jewelry styles and categories do they click on?  How long do they stay on your website?  And, what page do they exit from?  These are all questions you need to answer if you want to optimize your conversion rate.  Using tools such as heat maps and session cameras are an ideal way to uncover where improvements can be made.

4. USE LIVE CHAT

People hate to wait.  If someone is on your website and they have a question, then most likely they’ll email

you.  But, many people won’t. They’ll simply move on.  Impatience has lost many sales.  Don’t repeat this mistake.

Use live chat on your website and have someone available (at least during business hours) to answer your customers.  During off-peak hours you can use AI chatbots to capture the lead (for you to answer later), or you can even hire an outside service to cover during hours you’re closed.

According to a recent study by If By Phone, 59% of customers are more likely to purchase when brands answer their inquiries in less than a minute.  This applies to the phone as well as live chat.

Another study by the Aberdeen Group found that with live chat you have a 34% increase in customer satisfaction.  With results like these, live chat is a no-brainer.

5. CAPTURE ABANDONED ORDERS

Every item that’s added into the shopping cart is a potential sale.  But, many people who have good intentions to complete their purchase never do.  They get distracted or life gets in the way.  They meant to

come back and finish the order – but simply forgot.

It’s been stated that up to 70% of abandoned carts are never completed.  That’s easy money.  Use an abandoned cart tool to follow-up and email these customers and watch your conversion rates soar.  A simple reminder of “you left something in your cart” prompts action.  Combining this with a special offer or discount is pure gold!

By creating an effective email marketing campaign to target customers who abandon their cart, you not only maximize your sales but you show your customers that you care.  Remember, they wouldn’t have added the jewelry into their cart if they weren’t interested.

6. OPTIMIZE YOUR PRICE AND PAYMENT OPTIONS

The average price of your jewelry should always align with your audience.  If you sell high-end jewelry but your customers are middle-class, then they won’t have much discretionary income leftover to buy.  Remember, jewelry is a luxury purchase.  People don’t have to buy it.

Make sure that the jewelry you offer is something that the majority

of your audience can afford.  You can have a few high-end pieces, but don’t make that your entire showcase if those aren’t the type of customers you aren’t going after.

If you do want to offer a few expensive pieces, then break those payments down and give people choices of payment methods and multiple ways to pay.  There are options such as Klarna or Affirm which can offer payment plans to your customers.  You can make a seemingly “expensive” purchase an easily affordable one.

In summary, you should always be optimizing your website’s conversion rate.  Every day and every tactic brings you new ways to be more successful.  If done right, you’ll never be finished improving your website.  There’s always a better way to do things and a better way to make more sales.  Start with these tips and see how big your jewelry business grows.

ABOUT EMMANUEL RAHEB

Emmanuel Raheb is the Founder and CEO of  Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands.

WHAT IS YOUR BUSINESS REALLY WORTH?

BY BILL BOYAJIAN

Carlsbad, CA-- With retirement on the mind of many business owners today, most want to know what their business is worth. Unfortunately, many feel the value is more than what is reasonable.

A true test is to understand what your business is worth to a prospective buyer.  Frankly, that’s the only thing that really matters. Another test would be to ask yourself what you would be willing to pay for your business in order to keep it or take it over. This may be an even better test to get to a realistic figure.

ACCURATE NUMBERS BASED ON PERFORMANCE

Regardless of what you think your business is worth, there are professional valuation experts who are trained to provide very accurate numbers based on your company’s past and present performance.  They don’t do a valuation on the back of a napkin. It is a rigorous process based on a lot of training and experience.

The true value is what the business is worth today, not what it could potentially be worth in the future. And if a business has dropped revenue and profit in recent years due to continued underperformance, chances are its value to a prospective buyer has dropped, too.

One owner wanted to sell his business to a long-time employee for $500,000.  That’s what he wanted and what he felt his business was worth.  His employee had her CPA evaluate the business and it came to $385,000.  The owner was upset at this and ultimately conducted a Retirement Sale which netted him the $500,000 he was hoping for.  This required a lot more work on his part, but he felt it was worth it.  Ultimately, his employee took

over the location and purchased the furniture, fixtures, and equipment for a modest amount, and began to put her taste and vision into her new business.

MAY NOT ALL BE PLEASANT

Every disagreement about value doesn’t end as pleasantly.  Often, the best way to exit a jewelry store is to allow it to be taken over by a family member or longtime employee.  They usually know the business well and are best equipped to carry it on.  But as in the example above, it isn’t always easy because when you get into the details of a transaction and money is involved, issues can emerge.

Occasionally outside help is needed to sort through these details and encourage a positive outcome for the retiree and the new owner.  Keeping communication open, clear, and direct is always needed, and maintaining good relationships at each step in the process is essential.  If you need help in business transition, I encourage you to seek wise counsel.

ABOUT BILL BOYAJIAN

Bill Boyajian is head of Bill Boyajian & Assiociates, which assists jewelry industry companies in such areas as Succession Planning, Developing the Mind of a Leader and more. Bill served in leadership roles at GIA for more than 30 years before founding Bill Boyajian & Associates. He is Arguably one of the most influential, knowledgeable and sought-after leaders in the gem and jewelry industry. To contact Bill email bill@billboyajianassociates.com

ADVICE FROM SALES TRAINER JIMMY DEGROOT

BY JAMES (JIMMY) DEGROOT

Green Bay, WI— Below are several recent sales advice column ideas and related video URL’s from Sales Trainer Jimmy DeGroot of Train Retail.

GREETING THE CUSTOMER

According to DeGroot, there is nothing more important than greeting the customer. He says that in chain stores today there is an effort to duplicate and scale and that this finds its way unfortunately to canned customer greetings. But he reminds that it is “so important” not to say the same thing to everyone and not to put your greeting in a “can” and to truly make it genuine for that customer that day.

The video accompanying this important piece of greeting advice also touches on not ever simply saying to a customer “can I help you” as part of your greeting as that leads 99% of the time to “no, I’m just looking.” Watch the quick video at https://www.youtube.com/ watch?v=8DwUtnZTN0k

THE POWER OF THE THIRD VOICE

Here, Jimmy advises that using a “third voice” will help an indecisive customer to make a purchase. He suggests that in the discussion with the customer is their voice and your voice as the salesperson. But to break the logjam of indecision and the customer going home to “think about it” should often be the introduction of a “Third Voice”.

The Third Voice could be the voice of another salesperson or other store “expert” who has recently taken care of a customer who took the same approach as your customer is considering with great results. This Third Voice could give your customer just the extra confidence they need to make a decision to buy that custom piece for his or her loved one. Watch the quick video at https://www.youtube.com/watch?v=dQI1QNTtxSM

SETTING PERFORMANCE GOALS

Jimmy and retail training expert, Brad Huisken, say performance pay should be based on both individual performance and overall store sales. This piece of advice gets into the concept of strategies like split-commission turnovers, where the two salespeople are far better off with half of something than all of nothing at all.

They of course agree that salespeople need individual goals, commissions and bonuses. Watch the quick video at https://youtu.be/gkJlAIEIwTc

WATCH OUT FOR SALES-KILLING EGOS

Jimmy and Brad feel that one of the biggest sales deterrents is the ego of individual salespeople getting in the way of a successful Turnover sale. Imagine you are doing a great job and then the sale you are working on goes off the rails. You are hurt and frustrated and trying not to show it in a very professional manner. But you will be darned if you are going to have another “better” salesperson come to the rescue. Right? Wrong!

Watch the quick video at https://youtu.be/Pjx6b4wSzvc

ABOUT JIMMY DEGROOT

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191.

PHILLIP BOSEN NAMED SALES DIRECTOR AT COFFIN AND TROUT JEWELERS

Chandler, AZ-- Phillip Bosen, known as “The Jeweler’s Coach,” will transition from an industry consultant to Sales Director at Coffin and Trout Jewelers in Chandler, beginning in May. He replaces Dean Reiter, a longtime employee of the retail jeweler who recently announced his retirement.

Bosen met with a founder of the retail jeweler, Randy Coffin, and senior gemologist, Catherine Fitzgibbon, at the Tucson Gem Show. When Coffin mentioned that Dean Reiter, the sales manager, would be retiring after 25 years, Bosen was asked if he would consider moving to Arizona and leading the team.

IN FOURTH JEWELRY DECADE

Bosen is in his fourth decade in various aspects of the jewelry indus-

try beginning in his family’s jewelry store at the age of 12. He says mentoring, teaching and coaching others is his passion, which moved him into a variety of business, economic development initiatives and volunteer opportunities.

Bosen has a bachelor’s degree from Brigham Young University in sociology and business, a Graduate Gemologist degree from the Gemological Institute of America and is a Certified Gemologist Appraiser from the American Gem Society. He is an active, long-time member of the American Gem Society and recipient of the Sallie Morton Award. He has continued to study and complete MBA level coursework in leadership from Northwestern University’s Kellogg School of Business and Harvard Business School.

‘PHD’ IN JEWELRY RETAIL

In his role as “The Jeweler’s Coach” Bosen served many retailers. “I feel as if I have earned a PhD in jewelry retail as I’ve really gotten to know the intricacies of so many esteemed jewelers. It’s very exciting to return to retail at such a high level as Coffin and Trout Jewellers.”

Ryan Coffin, president of Coffin and Trout added, “We are grateful for the contributions that Dean Reiter has made to our company over the past 25 years. We wish him all the best in his well-deserved retirement and we are confident that Phillip Bosen will bring fresh ideas and perspectives to our sales team.”

ADVERTISERS INDEX

AG COLOR..........................................................................................................PAGES 16 - 17

ASHI COUTURE .............................................................................................PAGES 10 - 11

ALLISON KAUFMAN...................................................................................PAGE 45

BENCHMARK WEDDING RINGS......................................................BACK COVER

BLEAU NY.............................................................................................................PAGE 39

BRILLIANT ELEMENTS................................................................................PAGES 18 - 19

DILAMANI............................................................................................................PAGE 49

EPOQUE................................................................................................................PAGE 37

THE GORDON COMPANY.....................................................................PAGE 33

GUMUCHIAN....................................................................................................PAGES 6 - 7

GOSHWARA.....................................................................................................PAGE 41

JACK ABRAHAM..........................................................................................PAGE 3

JEWELS BY JACOB.....................................................................................INSIDE FRONT COVER / PAGE 1

KABANA...............................................................................................................PAGE 47

KING BABY.........................................................................................................PAGE 29

LIKA BEHAR.......................................................................................................PAGE 25

MARIKA DESERT GOLD...........................................................................PAGE 35

MERCURY RING.............................................................................................PAGE 51

MIDAS.....................................................................................................................PAGES 20 - 21

POMPOS JEWELRY.....................................................................................PAGES 12 - 13

SAMUEL B............................................................................................................INSIDE BACK COVER

SMILING ROCKS, INC...............................................................................PAGES 14 - 15

STEVEN ROYCE..............................................................................................PAGE 27

UNEEK.....................................................................................................................PAGES 4 - 5

UNITED PMR......................................................................................................PAGE 53

VALANI..................................................................................................................PAGE 31

VLORA....................................................................................................................PAGE 23

WILLOW................................................................................................................PAGES 8 - 9