Side-by-Side Jewelry Cases

Showcases that Save Space and Build Trust

When I start new interior design projects many of my clients ask what jewelry cases give a selling advantage and save space. This is a big decision for jewelry store owners, and I often recommend side-by-side jewelry case design, since it gives many advantages.

Side-by-side jewelry cases allow the salesperson and customers to interact more comfortably and casually, compared with the traditional behind-the-counter selling method. The biggest difference between traditional jewelry cases and side-by-side case designs is selling behind the jewelry cases, which creates a barrier between the client and the jeweler. Side-by-side cases allow both parties to establish trust and agreement with a mutual goal to buy jewelry. See the picture, lower right, from Kelley Jewelers, Weatherford, OK, of the side-by-side jewelry case layout I designed.

The use of side-by-side jewelry cases can create trust within your customers, which can lead to more sales. See the picture of Buchkosky Jewelers, Roseville, WI, top right, of the side-by-side jewelry case layout I designed that provided the advantage of increased openness because the buyer and seller stand close to each other.

Another advantage to side-by-side cases is they can save you space in your store. I like to use both styles in the store. Using side-by-side cases can save your store three additional feet when they are up against the wall. According to the standard American Disability Act (ADA), a traditional jewelry space plan requires three feet behind the case so the staff can stand behind it. See another picture of Buchkosky Jewelers with side-by-side jewelry cases below.