Shopping Experience

fives senses to look, touch and feel the jewelry are all essential to close the emotional purchase through the updated interior design elements.

Create a bridal area, and special placement for your brands. With subtle zones, you will encourage customers to browse and discover everything you have to offer. See Lucido Fine Jewelry Rochester, Michigan for the floor plan, right, I designed (long and narrow store).

The Lucido family wanted to feature brands and price point in groupings. Review the floor plan so higher-priced jewelry is in different areas than the lesser–priced items such as fashion jewelry. Create the traffic flow so it is easy for the customers to shop and see everything.

Also, keep in mind that most customers naturally turn right as they enter a retail space. Think carefully about what merchandise you position there. See the Lucido Fine Jewelry picture below where the entrance on the right side is the Rolex brand and a waiting area with other brands located throughout the store.