Jewelry Store Layout Affects The

Store Design + Customer Flow = Better Sales

My clients ask me during the interior design consultation process, “How important is correct traffic flow and space planning for the jewelry store?” It is important for store owners to look at their stores from a customer’s viewpoint. With jewelry stores having to compete against big box jewelry stores and the Internet, it’s more important than ever to examine the jewelry store layout and create an EXPERIENCE that wows the customers and makes them want to return again and again.

Jewelry store case placement is extremely important in helping the store increase its bottom line sales. The overall presentation of the entire store layout affects the customer’s desire to purchase jewelry during their visit. It often takes a few essential interior design changes or updates to start increasing sales.

As an owner, the goal is to use every square foot of sales space to its best advantage. You want to choose a floor plan that fits your store’s size, shape, and matches your merchandise. As you create the layout and display options, think about these ways that you could design your store:

• Straight

• Diagonal

• Geometric, including islands

• Angular

• Pullout/Side-Selling jewelry cases

Be sure to choose each design element in your store carefully. This includes choosing the color of cases, wall colors, flooring, lighting product and correct traffic flow placement. All these interior design perspectives contribute to a comfortable buying experience. When a customer enters into the store it’s nice to have a special table, museum case, or a different style case for the “WOW” factor.

The store image should have the interior design elements that cause customers to feel an emotional need to buy. As you all know, giving clients the ability to use more of their