Adding Appeal: Greenery & Nature

Creating the Best Possible Envirnoment for Shoppers--And Staff!

Jewelry retail is all about the customer experience. From the moment a customer walks through your store’s front door, he or she should be immersed in the shopping experience that encourages return visits and reflects your brand. A particularly interesting and effective approach that’s becoming more common is to use “green” design to create the best possible environment for shoppers.

Growing Trend: Sustainable Living Green Walls

The growing trend in retail design, including jewelry stores is sustainable living green walls. The “green” space may not be in the cards for every retail jewelry store. However, as a commercial interior designer, I like to bring nature inside if this approach fits with the owner's vision of their store.

The popular “green retail space” refers to the design trend of incorporating plants, living walls, and other greenery into the space, as well as natural features like wood and stone.

See picture at left of Occasions Fine Jewelry, Midland, Texas, where I designed the green wall for their retail space.

What explains the shift?

Different studies have shown that employees are happier, and more productive when they are surrounded by nature. Experts believe that “green” experiences can help customers feel more relaxed and enhance their mood while shopping for a variety of different jewelry. Therefore, when customers are shopping in a space that utilizes green elements, the positive emotions they experience will translate into more receptiveness and increased sales.

This happens because the customers associate visually appealing green spaces with higher quality and thus higher product value. See picture on this page of Oaks Jewelry & Boutique, Novi Michigan.