The Importance of Mirrors

from THE CENTURION 2022-23 ANNUAL JEWELRY STORE DESIGN GUIDE

Shopping Experience

Increase Visual Size / Add More Light / Help the Sale / More!

Today more than ever, jewelry stores need to excel in visual jewelry merchandising. Using mirrors in the showroom can be an effective and low cost tool to create a visual experience for your customers. Mirrors not only enhance your interior design décor, but play a big role in overall experience for your customers. Here are a few reasons why mirrors are so important:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Mirrors can visually increase the size of your jewelry store. If your store is really tight for space, you can easily install a wall-mounted mirror along the length of one of the walls and place a jewelry case below it to display your jewelry. This mirror dynamic still provides the same effect of spaciousness.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Mirrors reflect light back into the space, providing more light in your store. Whether you use small, medium, large or a combination of mirrors in your store, this will bring in extra light and will create a pleasant experience for customers. See the Laskers Jewelers, Rochester, MN showroom below, which I designed with a small mirror over the beverage cart that also reflects on the jewelry cases.

Mirrors can help the sale. Place mirrors in strategic locations in your store to allow the customers to view how the jewelry looks on them. Customers who have chosen to come to the brick and mortar store (instead of shopping online) most likely to prefer to try on the jewelry before they make the purchase. Mirrors are key in these situations. See the concept picture right of two oversized gold-framed mirrors that are placed in the waiting area, giving clients space to walk up and see themselves with their jewelry on.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Adding a mirror to your space makes your store interactive. See the concept picture on the following page, where customers can walk up and see their entire body in the mirror, which is placed near the POS area.