THE CENTURION, MISSION: SALES JAN-FEB 2023

OH, WHAT A SHOW!

Dear CENTURION 2023 Attendees and Invitees,

Welcome to our SHOW PREVIEW BOOK and MISSION: SALES January/February 2023!

The stage is set and the CENTURION Team and the many support personnel who make this show possible are busy polishing up their collective work, to be presented to you (for the 22nd consecutive year) January 29, 30 and 31 at the beautiful ARIZONA BILTMORE, A Waldorf Astoria Resort.

This magazine gives you a complete and up to date list of our incredible Exhibitors (in alpha and location order) in our three exhibit areas, all of which are separate but very close together. They include the Arizona Biltmore Conference Center (28 Great Exhibitors in our main breakfast and lunch location); McArthur Ballroom, CENTURION’S fashion-forward center (66 Wonderful Exhibitors); and the Frank Lloyd Wright Ballroom, our high-end diamond, bridal, gem and mainstream hall with 105 more Amazing Exhibitors). Check out the floor plan at the link below and FAMILIARIZE yourself with where everyone you need and want to see is located. Plan your time by area if at all possible.

FLOOR PLAN LINK: https://www.expocad.com/host/fx/h2/az23/exfx.html

Next, the SCHEDULE tells you what is happening when and where. Keep in mind Shuttles will move between the Arizona Biltmore and our two overflow hotels (AC By Marriott and Hampton Inn Phoenix Biltmore, each about a mile from the resort) on a regular basis from Friday afternoon through Tuesday night. Shuttles will also transport you to and from the Airport, Inbound on Friday, 1/27 and Saturday 1/28 and Outbound only on Wednesday, 2/1. There will also be a bus to Tucson on Wednesday morning.

THE LETTER CONTINUES ON PAGE 83

MISSION: SALES JAN/FEB 2023

Centurion 2019 Park Avenue, Merrick, NY 11566 516-377-5909 888-427-4697 info@centurionjewelry.com centurionjewelry.com news.centurionjewelry.com

EXHIBITOR & SERVICE SPONSORS

A.JAFFE F-303

AFARIN F-215

AJD PLATINUMAMERICAN JEWELRY DESIGNS F-401-500

ALINK F-305

ALLISON- KAUFMAN F-117

AMERICAN GEM SOCIETY F-T4

ANTONIO PAPINI M-104

ANZIE M-514

ARESA NY F-108

ARMENTA M-307

ARTCO GROUP F-T14

ARTISTRY LTD. F-503

ASHER JEWELRY F-113

ASHI COUTURE F-501

AVAGRAY DESIGNS AZBF12

BASSALI JEWELRY CO. F-112

BELLARRI F-308

BENCHMARK F-506

BENY SOFER/ ROBERTO DEMEGLIO M-203

BEVERLEY K M-501

BOSS LOGICS M-T7

BOTTOM LINE MARKETING F-T5-6

BREUNING F-11

BREVANI F-408

BRILLIANT ELEMENTS F-510

CHARLES KRYPELL F-202

CHRISTOPHER DESIGNS F-4-5

CIRARI BY COLOR JEWELS M-521 M-523

CLIENTBOOK ML-T2

COAST DIAMOND F-310

CROWNRING BRIDAL HOUSE F-400

CRYSTAL INVENTORY TAB6

DA GOLD F-104

DAVID KORD F-210

DAVID WEISZ F-8

DE BEERS CAMERON-MR-7

DIABELLA F-504A

DIAMONDS DO GOOD F-T15

DIALOG RIMROCK-MR-9

DILAMANI F-213

DIVINE LLC F-403

DOVES DORON PALOMA F-209

ELI JEWELS F-406

ELITE DESIGNS AZBF7A

EPOQUE JEWELRY AZBF4

FACET BARCELONA F-409

FACETS OF FIRE DIAMONDS F-9-10

FANA F-211

FOPE USA F-203

FRED LEIGHTON F-201

FREDERIC SAGE F-208

FREIDA ROTHMAN M-102

FRUCHTMAN MARKETING M-T12

F in Salon # Means Exhibitor is in Frank Lloyd Wright Ballroom; M in Salon # Means Exhibitor is in McArthur Ballroom; MR with Salon # Means Exhibitor is in a Meeting Room in Conference Center (Area of Arizona Biltmore Ballroom); Bold Text Means Company is a NEW Exhibitor; T in Salon # Means Exhibitor is a Tabletop Sponsor; TAB in Salon # Means Company is a Tabletop Sponsor in the Arizona Biltmore Ballroom Foyer. Salon #’s with AZBF are Exhibitors in Arizona Biltmore Ballroom Foyer.

GABRIEL & CO F-304

GCAL F-T1

GEM PLATINUM AZBF8

GEMMA COUTURE AZBF3

GEMS OF NOTE M-525

GEMS ONE TRADING F-216

GIA TAB10

GN DIAMOND F-204

GOLDEN STONE USA F-507

GORDON COMPANY, THE TAB5 GOSHWARA M-108

GRANDVIEW KLEIN DIAMONDS F-100

GRAYMOOR LANE DESIGNS F-503

GRAZIELA LLC M-513 M-515

GUILD+FACET ML-T3

GUMUCHIAN M-101

GURHAN M-200

HJ NAMDAR F-114

HASBANI GIOIELLI M-408

HASENFELD-STEIN M-404

HEARTS ON FIRE SEDONA-MR-3

HEAVY STONE RINGS AZBF2

HEERA MOTI F-214

HENDERSON LEGACY AZBF12

HOUSE OF BAGUETTES F-106

HRA GROUP RIMROCK-MR-9

HULCHI BELLUNI M-205

I- SHOWCASE F-T11

IDD USA LLC F-7

IJB WEXLER F-T2

IMAGINE BRIDAL F-206

ITALIAN TRADE AGENCY M-T5

JACK KELÉGE & CO. F-301

JB STAR F-300

JEWEL-CRAFT, INC. M-T4

JEWELERS MUTUAL GROUP F-T3

JEWELS BY JACOB F-109

JFC F-T7

JOHN ATENCIO F-15

JOHN VARVATOS M-200

JUDITH RIPKA M-406

JULIUS KLEIN DIAMONDS F-405

JYE’S INTERNATIONAL F-416

KABANA M-305

KC DESIGNS AZBF7

KING BABY M-304

KWIAT F-201

LE VIAN F-207

LESLIE MCGWIRE & ASSOCIATES

INTERIOR DESIGN COMPANY F-T10

LIKA BEHAR COLLECTION M-400

LISA NIK M-103

LUCA GEMS - BUSATTI MILANO M-517 M-519

EXHIBITOR & SERVICE SPONSORS

F in Salon # Means Exhibitor is in Frank Lloyd Wright Ballroom; M in Salon # Means Exhibitor is in McArthur Ballroom; MR with Salon # Means Exhibitor is in a Meeting Room in Conference Center (Area of Arizona Biltmore Ballroom); Bold Text Means Company is a NEW Exhibitor; T in Salon # Means Exhibitor is a Tabletop Sponsor; TAB in Salon # Means Company is a Tabletop Sponsor in the Arizona Biltmore Ballroom Foyer. Salon #’s with AZBF are Exhibitors in Arizona Biltmore Ballroom Foyer.

LUXURY DISPLAY GROUP

F-T17

MADISON L F-517

MAIDI CORP. F-411

MALAKAN DIAMOND COMPANY F-407

MALO BANDS F-12

MARCO BICEGO M-201

MARIKA DESERT GOLD M-505 M-507

MARK HENRY M-500

MARTIN FLYER JEWELRY F-312

MAZZA COMPANY, THE M-301

MEIRA T. DESIGNS M-504

MÉMOIRE   SEDONA-MR-3

MERCURY RING F-511

MESSIKA KAIBAB-MR-8

MICHAEL BONDANZA M-105

MICHELE M-303

MIDAS CHAIN F-402

MIKIMOTO GRAND-MR-1

MISANI AZBF5

MISENO M-106

MONICA RICH KOSANN M-204

MY STORY FINE JEWELRY M-503

NADER KASH F-311

NATIONAL RARITIES ML-T1

NATURAL DIAMOND COUNCIL PRESCOTT-MR-4

NIGAAM AZBF11

NORMAN SILVERMAN DIAMONDS F-414

ODELIA JEWELRY F-212

OFER MIZRAHI DIAMONDS F-16

OMI PRIVÉ M-401

OSCAR HEYMAN M-206

PARAGON COUTURE AZBF7B

PARAMOUNT GEMS F-314

PARLÉ JEWELRY DESIGNS M-403

PASQUALE BRUNI M-107

PE JAY CREATIONS F-502

PENNY PREVILLE M-300

PICCHIOTTI M-302

PICUP MEDIA M-T3

PIERO MILANO M-207

PIPPO PEREZ M-509

PIRANESI M-520 M-522

PLATINUM BORN M-202

PLATINUM GUILD INTERNATIONAL F-T12

PLUCZENIK F-410

PODIUM M-T11

POMPOS JEWELRY M-512

PRECISION SET F-309

PREMIER GEM CORP. PAPAGO-MR-5

PUNCHMARK F-T9

RAHAMINOV DIAMONDS F-307

RAYMOND MAZZA CO. INC. M-506 M-508

RDI DIAMONDS F-115

ROBERTO COIN F-101

ROBERTO DEMEGLIO M-203

ROMAN & JULES F-2-3

ROYAL JEWELRY/MARCO MOORE/ DIAMONDS FOREVER USA F-509

RIU JEWELS F-108

S.T. DUPONT PARIS M-502

SABRINA DESIGNS CO. AZBF1

SAMUEL B. M-527 M-529

SARINE M-T8

SCS GLOBAL SERVICES TAB8

SDC CREATIONS F-515

SELL MY DIAMOND F-504

SERAFINO CONSOLI M-407

SETHI COUTURE M-516 M-518

SHAH LUXURY AZBF9

SHEFI DIAMONDS AZBF6

SHIMANSKY USA F-14

SHY CREATION F-103

SIMON G. F-200

SMART AGE SOLUTIONS M-T1 TAB4

SMILING ROCKS F-505

SOFER JEWELRY M-203

SPARK CREATIONS F-205

STEPHEN DWECK M-405

STEVEN ROYCE DESIGNS F-110

SUNA M-202 SYNA M-100

TACORI CANYON-MR-2

TARA PEARLS F-102

TECHFORM MT-6

THE EDGE F-T8

THINKSPACE F-T13

UNEEK JEWELRY F-302

UNI LUXURY GROUP F-T18

UNITED PRECIOUS METALS REFINING M-T2

VALANI F-17

VARSHA DIAMONDS F-13

VDORA F-516

VENDORAFA M-511

VENETTI CORP. F-513

VERRAGIO KINGMAN-MR-6

VHERNIER M-510

VIBHOR F-519

VINCENT PEACH M-306

VIRTUAL DIAMOND BOUTIQUE F-T16

VIVAAN F-508

WILLIAM HENRY M-402

WILLIAM LEVINE AZBF10

WILLOW DIAMONDS F-116

ZILLION INSURANCE SERVICES TAB9

ZODIAC M-303

ZYDO F-6

MISSION: SALES JAN/FEB 2023

SPONSORS

SABRINA DESIGNS CO. AZBF1

HEAVY STONE RINGS AZBF2

GEMMA COUTURE AZBF3

EPOQUE JEWELRY AZBF4

MISANI AZBF5

SHEFI DIAMONDS AZBF6

KC DESIGNS AZBF7

ELITE DESIGNS AZBF7A

PARAGON COUTURE AZBF7B

GEM PLATINUM AZBF8

SHAH LUXURY AZBF9

WILLIAM LEVINE AZBF10

NIGAAM AZBF11

HENDERSON LEGACY AZBF12

AVAGRAY DESIGNS  AZBF12

DE BEERS CAMERON-MR-7

TACORI CANYON-MR-2

ROMAN & JULES F-2-3

CHRISTOPHER DESIGNS F-4-5

ZYDO F-6

IDD USA LLC F-7

DAVID WEISZ F-8

FACETS OF FIRE DIAMONDS F-9-10

BREUNING F-11

MALO BANDS F-12

VARSHA DIAMONDS F-13

SHIMANSKY USA F-14

JOHN ATENCIO F-15

OFER MIZRAHI DIAMONDS F-16

VALANI F-17

GRANDVIEW KLEIN DIAMONDS F-100

ROBERTO COIN F-101

TARA PEARLS F-102

SHY CREATION F-103

DA GOLD F-104

HOUSE OF BAGUETTES F-106

ARESA NY F-108

RIU JEWELS F-108

JEWELS BY JACOB F-109

STEVEN ROYCE DESIGNS F-110

BASSALI JEWELRY CO. F-112

ASHER JEWELRY F-113

HJ NAMDAR F-114

RDI DIAMONDS F-115

WILLOW DIAMONDS F-116

ALLISON- KAUFMAN F-117

SIMON G. F-200

KWIAT F-201

FRED LEIGHTON F-201

CHARLES KRYPELL F-202

FOPE USA F-203

GN DIAMOND F-204

SPARK CREATIONS F-205

IMAGINE BRIDAL F-206

LE VIAN F-207

FREDERIC SAGE F-208

F in Salon # Means Exhibitor is in Frank Lloyd Wright Ballroom; M in Salon # Means Exhibitor is in McArthur Ballroom; MR with Salon # Means Exhibitor is in a Meeting Room in Conference Center (Area of Arizona Biltmore Ballroom); Bold Text Means Company is a NEW Exhibitor; T in Salon # Means Exhibitor is a Tabletop Sponsor; TAB in Salon # Means Company is a Tabletop Sponsor in the Arizona Biltmore Ballroom Foyer. Salon #’s with AZBF are Exhibitors in Arizona Biltmore Ballroom Foyer.

DOVES DORON PALOMA

F-209

DAVID KORD F-210 FANA F-211

ODELIA JEWELRY F-212 DILAMANI F-213 HEERA MOTI F-214

AFARIN F-215 GEMS ONE TRADING F-216 JB STAR F-300 JACK KELÉGE & CO. F-301 UNEEK JEWELRY F-302 A.JAFFE F-303 GABRIEL & CO F-304 ALINK F-305 RAHAMINOV DIAMONDS F-307 BELLARRI F-308 PRECISION SET F-309 COAST DIAMOND F-310 NADER KASH F-311 MARTIN FLYER JEWELRY F-312 PARAMOUNT GEMS F-314 CROWNRING BRIDAL HOUSE F-400 AJD PLATINUMAMERICAN JEWELRY DESIGNS F-401-500

MIDAS CHAIN F-402 DIVINE LLC F-403 JULIUS KLEIN DIAMONDS F-405 ELI JEWELS F-406 MALAKAN DIAMOND COMPANY F-407 BREVANI F-408 FACET BARCELONA F-409 PLUCZENIK F-410 MAIDI CORP. F-411 NORMAN SILVERMAN DIAMONDS F-414 JYE’S INTERNATIONAL F-416 ASHI COUTURE F-501 PE JAY CREATIONS F-502 ARTISTRY LTD. F-503 GRAYMOOR LANE DESIGNS F-503 SELL MY DIAMOND F-504 DIABELLA F-504A SMILING ROCKS F-505 BENCHMARK F-506 GOLDEN STONE USA F-507 VIVAAN F-508

ROYAL JEWELRY/MARCO MOORE/ DIAMONDS FOREVER USA F-509

BRILLIANT ELEMENTS F-510 MERCURY RING F-511 VENETTI CORP. F-513 SDC CREATIONS F-515

VDORA F-516 MADISON L F-517 VIBHOR F-519 GCAL F-T1

EXHIBITOR & SERVICE SPONSORS

LOCATION ORDER

IJB WEXLER

F-T2

JEWELERS MUTUAL GROUP F-T3

AMERICAN GEM SOCIETY F-T4

BOTTOM LINE MARKETING F-T5-6

JFC F-T7

THE EDGE F-T8 PUNCHMARK F-T9

LESLIE MCGWIRE & ASSOCIATES

INTERIOR DESIGN COMPANY F-T10

I- SHOWCASE F-T11

PLATINUM GUILD INTERNATIONAL F-T12

THINKSPACE F-T13

ARTCO GROUP F-T14

DIAMONDS DO GOOD F-T15

VIRTUAL DIAMOND BOUTIQUE F-T16

LUXURY DISPLAY GROUP F-T17

UNI LUXURY GROUP F-T18

MIKIMOTO GRAND-MR-1

MESSIKA KAIBAB-MR-8

VERRAGIO    KINGMAN-MR-6

SYNA M-100

GUMUCHIAN M-101

FREIDA ROTHMAN M-102

LISA NIK M-103

ANTONIO PAPINI M-104

MICHAEL BONDANZA M-105

MISENO M-106

PASQUALE BRUNI M-107

GOSHWARA M-108

GURHAN M-200

JOHN VARVATOS M-200

MARCO BICEGO M-201

PLATINUM BORN M-202

SUNA BROS. M-202

BENY SOFER M-203

ROBERTO DEMEGLIO M-203

SOFER JEWELRY M-203

MONICA RICH KOSANN M-204

HULCHI BELLUNI M-205

OSCAR HEYMAN M-206

PIERO MILANO M-207

PENNY PREVILLE M-300

MAZZA COMPANY, THE M-301

PICCHIOTTI M-302

MICHELE M-303

ZODIAC M-303

KING BABY M-304

KABANA M-305

VINCENT PEACH M-306

ARMENTA M-307

LIKA BEHAR COLLECTION M-400

OMI PRIVÉ M-401

F in Salon # Means Exhibitor is in Frank Lloyd Wright Ballroom; M in Salon # Means Exhibitor is in McArthur Ballroom; MR with Salon # Means Exhibitor is in a Meeting Room in Conference Center (Area of Arizona Biltmore Ballroom); Bold Text Means Company is a NEW Exhibitor; T in Salon # Means Exhibitor is a Tabletop Sponsor; TAB in Salon # Means Company is a Tabletop Sponsor in the Arizona Biltmore Ballroom Foyer. Salon #’s with AZBF are Exhibitors in Arizona Biltmore Ballroom Foyer.

WILLIAM HENRY M-402

PARLÉ JEWELRY DESIGNS M-403

HASENFELD-STEIN M-404

STEPHEN DWECK M-405

JUDITH RIPKA M-406

SERAFINO CONSOLI M-407

HASBANI GIOIELLI M-408

MARK HENRY M-500

BEVERLEY K M-501

S.T. DUPONT PARIS M-502

MY STORY FINE JEWELRY M-503

MEIRA T. DESIGNS M-504

MARIKA DESERT GOLD M-505 M-507

RAYMOND MAZZA CO. INC. M-506 M-508

PIPPO PEREZ M-509

VHERNIER M-510

VENDORAFA M-511

POMPOS JEWELRY M-512

GRAZIELA LLC M-513 M-515

ANZIE M-514

SETHI COUTURE M-516 M-518

LUCA GEMS - BUSATTI MILANO M-517 M-519

PIRANESI M-520 M-522

CIRARI BY COLOR JEWELS M-521 M-523

GEMS OF NOTE M-525

SAMUEL B. M-527 M-529

SMART AGE SOLUTIONS M-T1 TAB4

UNITED PRECIOUS METALS REFINING M-T2

PICUP MEDIA M-T3

JEWEL-CRAFT, INC. M-T4

ITALIAN TRADE AGENCY M-T5

BOSS LOGICS M-T7

SARINE M-T8

PODIUM M-T11 FRUCHTMAN MARKETING M-T12 NATIONAL RARITIES ML-T1 CLIENTBOOK ML-T2 GUILD+FACET ML-T3 TECHFORM MT-6 PREMIER GEM CORP. PAPAGO-MR-5 NATURAL DIAMOND COUNCIL PRESCOTT-MR-4

HRA GROUP RIMROCK-MR-9 DIALOG RIMROCK-MR-9 HEARTS ON FIRE SEDONA-MR-3 MÉMOIRE   SEDONA-MR-3 GORDON COMPANY, THE TAB5

CRYSTAL INVENTORY  TAB6

SCS GLOBAL SERVICES TAB8

ZILLION INSURANCE SERVICES TAB9 GIA TAB10

handmade in Israel with love

SCHEDULE:

27, 2023 And Official Overflow Hotels

Shuttle Buses from Phoenix Sky Harbor Airport to Arizona Biltmore Resort And Official Overflow Hotels

Noon - 1:00 am Next Day

Upon arrival into Phoenix Sky Harbor International Airport, please proceed down the escalators to the baggage claim area. After claiming luggage, please proceed to the following door numbers in your respective arrival terminal and look for staff holding Centurion signage. DO NOT go outside the terminal. Should you have trouble locating staff, please call Destination & Conference Services at 520-820-4402. Shuttles run about every half hour:

Terminal 4-Inside Door #1

Terminal 3-Inside Door #9

Registration & Badge Pick-Up

4:00 pm - 8:00 pm

Come to the Aztec Room just off the entrance lobby of the Arizona Biltmore for touchless badge pick-up via QR Code sent to all attendees in advance of the show by email. Be sure you have your QR Code email ready on your phone when you arrive to save time.

MISSION: SALES JAN/FEB 2023

Golf Tournament

7:30 am - 3:00 pm

Arizona Biltmore Golf Club

Warmups and Continental Breakfast 7:30-8:30, shotgun tee off at 8:30 at the Arizona Biltmore Golf Club, just across the road from the hotel’s front drive. Lunch will also be served. Scramble-style tournament includes prizes for Men’s and Ladies’ Longest Drive, Closest to Pin and Winning Team. This year the tournament will be played on the tougher of the two courses!

Registration & Badge Pick-Up

8:00 am - 8:00 pm

Aztec Room

Shuttle

Buses

8:00 am - 1:00 am Next Day

Upon arrival into Phoenix Sky Harbor International Airport, please proceed down the escalators to the baggage claim area. After claiming luggage, please proceed to the following door numbers in your respective arrival terminal and look for staff holding Centurion signage. DO NOT go outside the terminal. Should you have trouble locating staff, please call Destination & Conference Services at 520-8204402. Shuttles run about every half hour:

SCHEDULE: SATURDAY, JANUARY 28, 2023

Exhibitor Set-Up

10:00 am - 6:00 pm

Respective Exhibit Areas

Tennis Tournament

1:00 pm - 3:00 pm

Arizona Biltmore Tennis Courts

Join our fun Tennis Tournament today for some great exercise and socializing! Tennis Racquets, Tennis Balls, Snacks, Refreshments provided.

Open Bars

6:00 pm - 7:00 pm

9:00 pm - 11:00 pm

Gold Room & Patio

MISSION: SALES JAN/FEB 2023

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, mother of four, and an entrepreneur. Inspired by the legacy of four grandparents - all Holocaust survivors - Freida’s Sterling Silver designs honor strength, hope and resiliency through elevated pieces that reflect her native Brooklyn. For Freida, the city symbolizes a second chance for her family who arrived with overwhelming hope for a better tomorrow. Each jewelry piece is designed to empower.

FREIDA ROTHMAN is thrilled to be back at Centurion, showcasing empowering jewelry that elevates Brooklyn grit into wearable glamour. This year, FREIDA ROTHMAN formed a multi-year partnership with the Ladies Professional Golf Association (LPGA), becoming an LPGA Official Marketing & Licensing Partner. This exciting partnership celebrates the power and strength of women by sharing inspirational stories of female

athletes through the prestigious nominations of Women of Strength 2023.

Freida looks forward to an empowering year ahead, with the celebration of the brand’s 10 year anniversary and groundbreaking fine jewelry capsule collection. Join FREIDA ROTHMAN in honoring a dynamic decade and follow along on a journey of strength and hope. From perennial positivity in her Spring collection, Armour of Hope and iconic Signature Collection, to meaningful charity partnerships such as Nachas Health and Family Network and ABCD: After Breast Cancer Diagnosis, each campaign rings true to Freida Rothman’s core values of heritage, craftsmanship, glamour, and inspiration.

SALON #M-102

FINELY CRAFTED STERLING SILVER

“I only see the beauty of Brooklyn and love taking all of its grit and creating something beautiful.”

- FREIDA ROTHMAN

SCHEDULE: SUNDAY, JANUARY 29, 2023

Registration & Badge Pick-Up

7:00 am - 7:00 pm

Aztec Room

Exhibitor-Set-Up

7:30 am - 9:30 am

In respective Exhibit areas

Exhibitor Breakfast

8:00 am - 9:30 am In respective Exhibit areas

Retailer Breakfast

8:00 am - 9:30 am

Arizona Biltmore Ballroom

See today’s Educational Details on the adjacent Sunday RapidFire and Speaker pages

Show Open Hours

10:00 am - 6:00 pm

Design Awards Retailer Voting, Front of McArthur Ballroom

10:00 am - 6:00 pm

Retailers get a $10 Starbucks Gift Card when You Vote!

SUNDAY RAPIDFIRE SESSION

Kevin

Coffee & Cappuccino Service

11:00 am - 5:00 pm

Stations in All Exhibit Areas

Enjoy a delicious cup of coffee or cappuccino.

Lunch

12:30 pm - 2:00 pm Arizona Biltmore Ballroom with ‘Grab & Go’ Lunches offered for those in a hurry in/adjacent to the Frank Lloyd Wright and McArthur Ballrooms

Open Bar

6:00 pm - 7:30 pm Spire Lawn

Dinner On Your Own

7:30 pm - 9:00 pm Visit Schedule at centurionjewelry.com for favorite local restaurant information

Open Bar

9:00 pm - Midnight Spire Lawn

10:00 pm - Midnight with DJ/Dancing Grand Ballroom (just off Spire Lawn)

Topic: 10 Powerful Strategies to Conquer a Changing Economy

Speaker: Tom Shay, Owner, Profits Plus Solutions, Inc.

Areas Tom will cover: Do not put your trust in the media; Watch your competition to see where they are missing opportunities; Spend your marketing budget to retain customers first and attain new customers second; Advertising should be measured; Today’s focus is on having the inventory to sell and not item/price; Changing times require radical thinking; What is not producing likely needs to go; What is your “gut feeling” about the jewelry business telling you now?; Expense monitoring and achieving margin are imperative; Create your own budget and cashflow projections!

Tom Shay is a fourth-generation small business owner. He teaches how to improve the operation and profitability of the business. Tom has authored thirteen books on small business management and a college textbook on small business accounting and business planning; written 400 columns in 75 trade publications and nominated three times for the Jesse H. Neal award for editorial excellence in business media; earned the Certified Speaking Professional distinction - attained by 8 percent of speakers. www.profitsplus.org

Registration & Badge Pick-Up

7:00 am - 6:00 pm

Aztec Room

Exhibitor-Set-Up

7:30 am - 9:30 am

In respective Exhibit areas

Exhibitor Breakfast

8:00 am - 9:30 am In respective Exhibit areas

Retailer Breakfast

8:00 am - 9:30 am Arizona Biltmore Ballroom

See today’s Educational Details on the adjacent Monday RapidFire and Speaker pages

Show Open Hours

10:00 am - 6:00 pm

Design Awards Retailer Voting, Front of McArthur Ballroom

10:00 am - 5:00 pm

Retailers get a $10 Starbucks Gift Card when You Vote!

DISCOVER THE WORLD OF DE BEERS

MONDAY

SCHEDULE: MONDAY, JANUARY 30, 2023

Coffee & Cappuccino Service

11:00 am - 5:00 pm

Stations in All Exhibit Areas

Lunch

12:30 pm - 2:00 pm

Arizona Biltmore Ballroom with ‘Grab & Go’ Lunches offered for those in a hurry in/adjacent to the Frank Lloyd Wright and McArthur Ballrooms

Open

Bar

6:00 pm - 7:00 pm

McArthur Patio (outside of exhibit area)

Gala Dinner & Design Awards Winners

7:30 pm - 9:00 pm

Spire Lawn

See full details on this exciting event on the adjacent Design Awards evening page.

Open Bar

9:00 pm - 11:00 pm

Spire Lawn

SALON M-T2

Topic: Building More Profitable Relationships Between Vendor and Retailer MONDAY SPEAKER

Speaker: Mark Pimental, Owner, MP Business Consulting

Areas Mark will cover: SYNERGY – The Art of Working Together Profitably; The Act of Balancing Profit and Relationship; Eliminate discounting; Shorten S/O time; Granular Tracking of Special Orders; System to adjust to metal price increases; Repairs and Remakes; Shelf stock programs; Co-op dollars; Quality control- QC rejection rate; Real-time special-order pricing; Sticky training for the sales teams on the product and company.

Mark Pimental is a Business Improvement Specialist mainly focusing on Independent Jewelers in the United States, Canada, and Australia. He specializes in helping businesses with Strategic Planning, Building Infrastructure, Leadership Development, Sales Training, New Hire and Coaching Assessments. Prior to opening his consulting business, he was Vice President of Stores for Robbins Brothers The Engagement Ring Stores. Robbins Brothers is a 15-store regional chain which operates in four states. He spent 30 years at Robbins Brothers helping them grow from a 14-store mall chain doing 11 million dollars to a 15 super store chain doing 120 million in revenue. www.consultpimental.com

MISSION: SALES JAN/FEB 2023

SPONSORED BY:

SCHEDULE: TUESDAY, JANUARY 31, 2023

Registration & Badge Pick-Up

7:00 am - 6:00 pm Aztec Room

Exhibitor-Set-Up

7:30 am - 9:30 am In respective Exhibit areas

Exhibitor Breakfast

8:00 am - 9:30 am In respective Exhibit areas

Retailer Breakfast

8:00 am - 9:30 am Arizona Biltmore Ballroom

See today’s Educational Details on the adjacent Tuesday RapidFire and Speaker pages

Show Open Hours

10:00 am - 6:00 pm

Coffee & Cappuccino Service

11:00 am - 5:00 pm Stations in All Exhibit Areas

MISSION: SALES JAN/FEB 2023

TUESDAY RAPIDFIRE SESSION

BEGINS AT 8:30 AM

ARIZONA BILTMORE BALLROOM, CONFERENCE CENTER

FAILURE IS AND OPTION

Tanya Nisguretsy, Virtual Diamond Boutique

Shane O’Neill, Fruchtman

Sherry Smith, The Edge Retail Academy

YOUR COMPANY’S VALUE PROPOSITION

Teresa Frye, TechForm

THE CHANGING FOCUS ON DIAMONDS

Steve Feldman, GCAL

CONNECTING CURIOUS CONSUMERS WITH THE NATURAL DIAMOND STORY

Madison

SCHEDULE: TUESDAY, JANUARY 31, 2023

Lunch

12:30 pm - 2:00 pm

Arizona Biltmore Ballroom with ‘Grab & Go’ Lunches offered for those in a hurry in/adjacent to the Frank Lloyd Wright and MacArthur Ballrooms

Exhibitor Move-Out Hours

6:00 pm - 8:00 pm

Open Bar

7:00 pm - 8:00 pm Spire Lawn

Grand Finale Dinner

7:00 pm - 9:00 pm Spire Lawn

Grand Finale Dinner is Immediately Followed by Centurion’s 2023 HEADLINE

Entertainment, JAY LENO!

9:30 - 10:30 pm

Arizona Biltmore Ballroom See adjacent JAY LENO Entertainment page for full details

TUESDAY SPEAKER

Topic: Us Vs. Them!

Tuesday, January 31, 2023, 9:00-10:00 AM, Arizona Biltmore Ballroom, Conference Center

Speaker: Jeff Havens

Jeff bills this session as “The Funniest, Most Informative Generational Keynote Ever!” You be the judge.

Partial List of Takeaways: Learn to replace the complicated four-generation model with a workable dichotomy between older, more experienced workers and their younger, less-experienced counterparts; Understand the key cultural, technological, and social changes that have conspired to create a disconnect between team members from these generations; Walk away with several immediately applicable strategies to address and eliminate problems caused by the disconnect mentioned above; Inspire a healthier, more robust work ethic in your younger employees (and your older ones, too); Inspire a healthier, more robust attitude toward change in your older employees (and your younger ones, too).

Jeff Havens is not your typical business growth expert. His uncanny ability to provide actionable answers to today’s business challenges in an undeniably entertaining and impactful way has put him in front of over 1,000 eager audiences across North America and Asia. Delivering well-researched and relevant business insight is something a lot of keynote speakers do but combining that with the entertainment value of a comedy show is not. Engaging, charismatic, and full of energy, Jeff Havens is the only business growth expert who provides serious solutions in a seriously funny way.

CENTURION ENTERTAINMENT, TUESDAY, JANUARY 31, 2023, ARIZONA BILTMORE BALLROOM, 9:30 PM

JAY LENO

Acclaimed TV late night show host, admired stand-up comedian, best-selling children’s book author, muchin-demand corporate speaker, TV and movie voice-over artist, pioneering car builder, and mechanic, and philanthropist. Jay Leno is widely characterized as “the hardest-working man in show business”

FEATURED

MISSION: SALES JAN/FEB 2023

SCHEDULE: Wednesday, February 1, 2023

Shuttles to Phoenix Sky Harbor Airport

4:00 am - 2:00 pm Front Drive of Hotel from Arizona Biltmore Front Drive

Bus to Tucson Courtesy of CENTURION and AGTA 8:00 am

We are pleased to offer you a Bus Ride to (and from) Tucson to the Gem Shows provided courtesy CENTURION in partnership with AGTA. The bus will leave the Arizona Biltmore at 8:00 am and head to the AGTA Show in Tucson and will return from its drop-off point at 6:30 pm the same day.

Hope You Enjoyed CENTURION 2023, Our 22nd Anniversary Show!

www.paragoncouture.com Rodney Kamali @paragoncouture (516)510-3699 Rodney@paragoncouture.com /paragoncouture

Smart Age Solutions is the show sponsor for

Badge Lanyards and Show Bags

Get yours at registration!

Make sure you bring your QR code for easy, touchless registration in the Aztec Room.

Natural Diamond Council is the show sponsor for the official show App and Social Media Posting Program

This program covers product and happenings during Centurion 2023.

The many posts will be brodcast to NDC’s (and Centurion influencers’) wide consumer audiences!

Look for App instructions at the Show get closer! Details at centurionjewelry.com

MISSION: SALES JAN/FEB 2023

Over a delicious Arizona Biltmore Dinner, Jewelers Mutual’s John Fierst, Vice President, Global Risk Services and Analytics, will present all of the winners by category in this “blind” Competition.

Retailers will be able to cast their votes for their favorite designs through 5:00 PM on Monday, January 30, 2023 right at the “live” Centurion Excellence In Design Awards cases in the front of our fashion-forward McArthur Ballroom exhibit area. Retailer Buyer personnel each receive a $10 gift card when they stop to cast their votes in all contest categories

ARMENTA

Signature Crivelli Hoop Earrings

18k Yellow Gold and Blackened Sterling Silver

Round 35mm Side Hoop Earrings with White Diamonds. Sustainably Made by Female Artisans in USA. Best-selling hoop earrings that pair well with any occasion and are perfect for an everyday, casual-lux style. Style 18396

MSRP: $1590 www.armentacollection.com

HOT SELLERS

ARMENTA

Paperclip Link Chain Necklace

18k Yellow Gold and Grey Sterling Silver 17” Pave Paperclip Link Necklace with Champagne Diamonds. Toggle closure, adjustable at 15”, 16” and 17”. Sustainably Made by Female Artisans in USA. Best-selling necklace that adds texture and can be worn alone or layered for an easy, casual-lux style. Style 19626

MSRP: $1990 www.armentacollection.com

BENCHMARK

The New Brook & Branch Collection

Introducing the newest collection, Brook & Branch, which features designs created for the avid outdoor enthusiast. The Arrowhead style features Grey Tantalum milgrain edges with a Grey and Black Titanium arrowhead pattern in the center. It is also available in multiple metal and color options

MSRP $710 www.benchmarkrings.com

ASHI COUTURE

The Duchess Baguette Diamond Band

The Duchess Collection

AC34006JERBDWG

The diamond band combines the timelessness and clean lines of the centered emerald cut diamonds, with the classic aesthetic of pavé halo diamond accents bands for a regal and sophisticated essential jewelry item. Its low-profile settings make a subtle display of luxury, while catching the light from multiple angles from its varying cuts and all-encompassing design: A true statement of timeless beauty. Crafted in 18k white gold with 2.26 carat baguette emerald cut diamonds and 1.07 carats round cut diamond accents.

MSRP $18,000

www.ashicouture.com

ASHI COUTURE

The Duchess Emerald Diamond Band

The Duchess Collection

AC34010FERBDWG

In a statement of understated luxury through superior craftsmanship, the Duchess Emerald Diamond Band features an array of expertly crafted emerald cut and baguette diamonds painstakingly cut from the highest-quality diamond baguettes. In total, 2.40 carats of these regal emerald diamonds are displayed in a timeless diamond band to add to your diamond essentials. Crafted in 18k white gold.

MSRP $11,870

www.ashicouture.com

BENCHMARK

A Little Bit Country

The Spur is a twist on some of the best-selling script styles. Featuring a hint of the country lifestyle, this new pattern from the Brook & Branch collection has become a quick hit! It is available in multiple metal and color configurations, including thin Gold edges and a contrasting Grey and Black Titanium center.

MSRP: $1,430 www.benchmarkrings.com

MISSION: SALES JAN/FEB 2023

BELLARRI

The Queen Bee Collection by BELLARRI is majestic and feminine with sophisticated details. The channel set color gemstones pop throughout the design to create an illusion that the bee is in flight. Set in 14kt rose or yellow gold with diamond accents.

MSRP $3,790.00 www.bellarri.com

HOT SELLERS

BELLARRI

The Malibu Wave collection by BELLARRI represents “chic day to night” fashion. This collection is fun, flirty, and easy to layer with any outfit. Featuring an artistic graduation of Swiss and London Blue Topaz to reflect the peaceful hues of the ocean meeting the horizon. Set in 14kt white gold with diamond accents.

MSRP 4,650.00 www.bellarri.com

CLARITY DIAMOND

Set yourself apart with Clarity Diamond™, a new generation of luxury in the lab-grown market. Contact us at sales@claritydiamond.com to become an exclusive partner.

www.claritydiamond.com

CLARITY DIAMOND

A Clarity Diamond™ is unique and unparalleled for three reasons: 100% American Grown, Single Growth, and As Grown. Our Single Growth process allows us to grow larger, brighter, more beautiful diamonds free from any postgrowth treatment and visible growth lines. The lack of obstructions within each diamond and superior cutting allow for maximum light performance.

www.claritydiamond.com

MISSION: SALES JAN/FEB 2023

CROWNRING RYL-230YBD10

14k yellow gold Bleu Royale wedding band from the all new Geometric collection. This ring is set with 192 AAA black diamonds with a TCW of 0.91ct. The elevated etched detailing in yellow gold is topped with a rhodium plating.

MSRP: $8,919 www.crownring.com

CROWNRING D03-OVYM-025

14K yellow gold full eternity diamond band from the all new Noam Carver Glow collection. This ring is set with 14 oval diamonds with a TCW of 3.5ct and a milgrain detailing with a brushed finish.

MSRP: $19,119 www.crownring.com

DA GOLD

B8693

This remarkable 18K yellow and white gold Italian bangle is enhanced with 1.20ct. of round diamonds . Classy, sophisticated and elegant.

MSRP: $ 4,950. www.dagoldproducts.com

HOT SELLERS

DA GOLD

B8605

This 18K Italian yellow gold bangle is enhanced with 1.00CT. of round diamonds. Delicate and alluring….

MSRP: $ 3,950 www.dagoldproducts.com

FREIDA ROTHMAN

This iconic pendant, inspired by streets of Brooklyn, features Freida Rothman’s double-sided design for a two-in-one style. Drawing inspiration from the grit of the crisscrossed train tracks and manhole covers, this unique enhancer suspends from a black rhodium double chain, adorned with sparkling pavé stones and signature matte gold.

MSRP $395 www.freidarothman.com

FANA

With a diamond-studded band and a bold cushion shaped halo, this engagement ring amplifies the impact of your center stone. Available in platinum, 18KT & 14KT yellow, rose and white gold.

MSRP starting at $5,750 (center stone not included).

www.fanajewelry.com

FANA

The shared prong setting of the diamonds along this band, creates a clean, elegant and overall contemporary look. Available in platinum, 18KT & 14KT yellow, rose and white gold.

MSRP starting at $2,375 (center stone not included). www.fanajewelry.com

FREIDA ROTHMAN

Freida Rothman’s STRENGTH bracelet reminds each woman of their inner strength and positivity. This bracelet is an heirloom-quality hinged bangle designed in two signature finishes for an iconic look. The textured dark rhodium finish symbolizes grit and resilience, while handset pavé stones illuminate from within for grit and glamour.

MSRP $395 www.freidarothman.com

MISSION: SALES JAN/FEB 2023

14K

GABRIEL

White and Yellow Gold Bujukan Wrap Ring with Teardrop Diamonds

Wrapped like a corkscrew around the finger, this diamond ring makes a serious statement all on its own. The band is designed in 14K yellow gold and comprised of petite round beads. Two pear shaped diamond clusters are stationed at either end of the ring, lending 0.45cts of sparkle.

MSRP: $ 2175 www.gabrielny.com

HOT SELLERS

GABRIEL

14K White Gold Diamond Double Huggie

Earrings

Love the layered look but only have one piercing? These clever double huggies create two-in-one style. The larger hoop secures with a traditional post and hinged back, while the smaller secondary hoop is open at the top like a cuff. Collectively, these 14K white gold earrings sport 0.70cts of diamonds.

MSRP: $ 2550 www.gabrielny.com

HEAVY STONE RINGS

MEN’S ZIRCONIUM BAND WITH 14 KARAT ROSE GOLD ROPE EDGE

The majesty of nature accents this elegant band from Heavy Stone Rings. Two 14 karat yellow gold inlays border a natural strip of Purpleheart wood. Our gold is SCS certified and 100% recycled. The band is 8MM wide and easily customized for different widths and materials.

8Z101:YPHEARTY

MSRP: $ 1,329 www.heavystonerings.com

GUMUCHIAN

“The multi color head turning nutmeg cuff”

Details: Multi Color Sapphire cuff set in 18kt yellow gold with 13 round blue, pink, yellow and orange sapphires totalling in 14.33ct

MSRP: $50,000 www.gumuchian.com

GUMUCHIAN

“The ring that makes a splash”

Details: 18kt Yellow gold with 2 square cushion blue sapphires totalling in 2.88ct and 40 round diamonds totalling in 0.29ct

MSRP: $10,000 www.gumuchian.com

HEAVY STONE RINGS

MEN’S 14 KARAT YELLOW GOLD DIAMOND “WINDOW” ETERNITY BAND

Inviting gents to take part in the elevated style of the classic eternity band, this sophisticated 14 karat yellow gold band made of 100% recycled, SCS certified gold from Heavy Stone is perfect for either wedding or high fashion. The band is 8MM wide with five, 0.06 carat G/VS diamonds for 0.30 CTW of shine. Band is available in any metal and perfect for further customization.

814KY198:D5

MSRP: $3,959 www.heavystonerings.com

MISSION: SALES JAN/FEB 2023

DIALOG

It’s time to free your business from sourcing, purchasing and inventory management. Imagine all this without the capital investment in costly inventory. Wondering how?

Let’s Dialog. Reach out to us at info@dialogvault.com to learn more about our risk-free trial.

www.dialogvault.com

HOT SELLERS

DIALOG

Dialog owns all of its inventory and makes it available for its retail subscription base. The diamonds are kept at the retail location, in the jeweller’s show case, ready to be purchased. No call stones, no overnight delivery, no waiting. Contact us at info@dialogvault.com to learn more.

www.dialogvault.com

KING BABY

Small Infinity Link Bracelet

The Infinity Link Bracelet is born out of two hand-carved links and hand assembled, which begins the transformation from individual part to pattern of a whole. Their cohesive connection creates a smooth flowing motion that is boundless with unity. This bracelet comes to life during a time when the energy of strength, renewal, and connectedness is something we value most.

MSRP $500.00

www.kingbabystudio.com

KING BABY

Leather Bracelet with Small 10K Gold Dragon Clasp

King Baby’s 10K yellow gold collection has been an overwhelmingly successful addition to the King Baby catalog. Well received due to its rich color and substantial feel, our unique proprietary alloy allows us to maintain the substance our brand is known for, and at a realistic and sellable price point. As always, our 10K yellow gold dragon bite bracelet is handcrafted in the USA.

MSRP $2,850 www.kingbabystudio.com

MISSION: SALES JAN/FEB 2023

JACK ABRAHAM

Magnificent, Pigeon’s Blood, Oval Mozambique Ruby 4.03cts. (H) framed by two Diamond Shields .77ct in a classic Plat. and 18K three stone ring

MSRP: $70,000 www.jackabraham.com

HOT SELLERS

JACK ABRAHAM

Superb 7.24ct Royal Blue Ceylon Sapphire (H), mounted in a classic Platinum and Diamond three stone ring, framed by two Diamond Shields 1.20cts

MSRP: $ 80,000 www.jackabraham.com

JEWELS BY JACOB

A mesmerizing pair of earrings featuring 2 pear-shape sapphires weighing at 10.58 carats total weight. These royal blue sapphires are accented with marquise and pear-shape colorless diamonds; Set in 18K white gold for timeless and formal wear.

MSRP: $ 120,000 www.jbjacob.com

LIKA BEHAR

BUBS-N-101-22GD

22K GOLD “SPARKLY BUBBLES” CHAIN, 18 KARAT WHITE GOLD & 22 KARAT GOLD OVAL DIAMOND LINKS(3), 18 KARAT YELLOW GOLD DIAMOND LOBSTER CLAW, 36 INCHES.

MSRP: $27,460 www.likabehar.com

JEWELS BY JACOB

A spectacular ring built around a vibrant 3.52 carat natural unheated ruby. This beauty is accompanied by 2 flawless oval diamonds. Handcrafted in platinum to astound any audience.

MSRP PRICE $ 99,000 www.jbjacob.com

LIKA BEHAR

POM-R-846-GSILDMAB

24 KARAT FUSION GOLD & STERLING SILVER

OVAL MABE PEARL POMPEI RING WITH DIAMONDS, EAST/WEST ORIENTATION, 12X17 mm mabe, approx 18x23x10 mm.

MSRP PRICE $3,810 www.likabehar.com

MARIKA

Butterfly earrings handcrafted in a beautiful unique graving traditional technique set with 0.08cttw white diamonds.

MSRP: $ 850 www.marikadesertgold.com

HOT SELLERS

MARIKA

Moon & Star hammered gold pendant in a satin matte finish set with 0.17cttw.

MSRP: $ 990 www.marikadesertgold.com

MERCURY RING

This stunning three-stone pear-shaped lab-grown diamond ring with a 2.50 ct pearshaped center lab and 2 pear-shaped side stones is definitely going to make her smile. Set in 18K WG F, VS1 totaling to a 4.00 cttw, this three-stone engagement ring is going to be your lucky charm.

MSRP: $7,000 www.mercuryring.com

Martin Flyer

DERHT01XLRD-12.0RDA

Martin Flyer Classic three stone diamond halo ring in platinum featuring a round sapphire center & match pair bullet side stones. Sapphire 8.9ct AIGS Certified, Fancy Bullet 1.09ct H SI1, Dia 1.75ct

MSRP: $77,000 www.martinflyer.com

Martin Flyer

DERMH83XLOV-10.9x8.2OVB

Martin Flyer Classic shared prong diamond halo ring in platinum featuring an oval ruby center. Ruby 3.07ct GIA CERTIFIED Dia 1.56cttw

MSRP $50,000 www.martinflyer.com

MERCURY RING

This beautiful three-stone lab-grown diamond engagement ring comprising of a 5 ct Emerald Lab Grown Diamond as the center stone with Half Moon sides in 18K White Gold, F, VS1+ with a 5.70 cttw is sure to steal her heart.

MSRP: $19,500 www.mercuryring.com

MISSION: SALES JAN/FEB 2023

MIDAS

TM023306-14Y, MF037792-14Y

Lock and Chains Necklace

You’re in the designer’s seat with our 14k Yellow Gold Lock Collection. Our 5.10mm Paper Clip Split Chain is paired with our hardware inspired carabiner screw lock. Our clients love to add charms to their fuss free special pieces.

MSRP: $649, $1695 www.midaschain.com

MIDAS

TM023089-14Y

Forever and Bold Bangle

Our clients come back again and again for our classic eternity diamond and gold stacking bangle with hinge lock. Our 14k yellow gold bangle is adorned with 1/6ct diamonds spaced all around. Wear it with our matching earrings and rings.

MSRP: $2775 www.midaschain.com

NORMAN SILVERMAN

Signature Diamond Huggies

Oval-cut diamonds in 18k white gold 3.84 carat total weight

MSRP: $16,000

Emerald-cut diamonds in 18k white gold 4.02 carat total weight MSRP: $15,000

Radiant-cut diamonds in 18k white gold 4.07 carat total weight MSRP: $16,000

www.normansilverman.com

NORMAN SILVERMAN

Fancy Shape Diamonds in Platinum Bracelet

Mixed of certified fancy shape diamonds in platinum 4-prong bracelet.

17.27 carat total weight

MSRP: $260,000 www.normansilverman.com

POMPOS

Snug Diamond Ring

This Platinum mounting has a beautiful presence and is very comfortable to wear. If you are looking for a non-halo design, this will be a great choice. Ideal for 3ct center or bigger.

www.pomposjewelry.com

POMPOS Bridal in style

Our Platinum solitaire type diamond ring is a perfect engagement ring because it is a classic made with the finest craftsmanship and it allows a band to fit snug up against it.

www.pomposjewelry.com

SAMUEL B

Our new Sterling Silver Pavé Swirl design bolo “Twirl Bracelet” with Blue Topaz is one of our current best selling products. Combining Samuel B.’s expert craftsmanship of award winning bracelets along with our exquisite selection of genuine gemstones, this piece of art is sure to fly off your shelves as well! It’s also available in all of the birthstone gemstones and colors.

MSRP: $ 299 www.samuelb.com

HOT SELLERS

SAMUEL B

The Newest addition to our Best-Selling Sterling Silver Birthstone Collection is this Micro-Setting “Aflora Necklace.” Crafted in a Sterling Silver flower shape with micro-set pavé, the Amethyst ones are one of our hottest items. This pendant has matching earrings and a ring, all available in each Birthstone Gemstone and color.

MSRP: $ 249 www.samuelb.com

Smiling Rocks

Linking Love Necklace is studded in EFG lab grown diamonds in 14K Yellow Gold. Inspired by the trendy Links design, we have a 3.11ctw diamonds necklace for everyday wear.

MSRP: $7249 www.smilingrocks.com

Smiling Rocks

Newly launched Toi et Moi Engagement Ring studded in Pear and Oval lab grown diamond EF 14K gold, a total of 2cts. This stunning engagement ring is perfect for two persons starting a beautiful journey together.

MSRP: $5325 www.smilingrocks.com

UNEEK

“Uneek Timeless Straight Emerald Cut Diamond Engagement Ring and Matching Wedding Band”

18K White Gold

This astonishing 18k white gold Engagement Matching Set is an all-time classic set with its dazzling, diamond filled, solitaire band; not taking away from its emerald center, making this ring and matching set, the perfect timeless pair for you and your timeless love.

MSRP: $15,920 www.uneekjewelry.com

UNEEK

“Uneek Alexandria Bezel emerald Diamond Engagement Ring and Matching Wedding Bands”

18K Yellow Gold

This 18k yellow gold Engagement Matching Set absolutely stupefies and compliments the ‘in’ look today. With yellow gold becoming more desired, this set’s simple yet elevating and expensive look is the perfect match for that longed-for fashion forward appearance.

MSRP: $5,315 www.uneekjewelry.com

MISSION: SALES JAN/FEB 2023

VALANI

Pendant in 18K White Gold set with 2 Emerald cut Emerald (3.29 cts), 8 round cut Emerald (1.21 cts), 8 marquise cut Diamond (1.58 cts) and 84 brilliant-cut round Diamond (0.32 cts) PDG0098 www.valani.com

VALANI

Ring in 18K white Gold set with an emerald cut Emerald (5.94 ct), 10 pear-shaped Diamond (1.92 ct), and 198 brilliant cut round Diamond (0.74 ct) R1705 www.valani.com

THE GORDON COMPANY

www.gordonco.com

WILLOW DIAMONDS

WILLOW DIAMONDS

THE GORDON COMPANY

www.gordonco.com

OH, WHAT A SHOW!

CONTINUES FROM PAGE 22.

Be sure to enjoy JAY LENO’s performance in the Arizona Biltmore Ballroom on Tuesday, January 31 at 9:30 PM (see page 64).

We are proud to say we have 30 fantastic advertisers supporting this issue. Thank you very much to them for making this magazine possible! Please check out both their gorgeous ads and the HOT SELLERS section starting on Page 73 with many of their key items!

To wrap it all up, the MISSION: SALES JANUARY/FEBRUARY 2023 Section begins on Page 84 with a package of super-informative sales and marketing articles that you are sure to benefit from reading through.

Please enjoy our magazine and we can’t wait to see you in Phoenix at CENTURION 2023!!!

Warmest regards,

Howard Hauben President & Publisher

NOTES

MISSION: SALES JAN/FEB 2023

MISSION: SALES SECTION

Coaching Your Salespeople Made Easy

By Jimmy DeGroot, JewelryStoreTraining.com

Little Chute, WI--So you want to train your staff to sell better. Well, if we want something to change, we know we need to focus on it. We can do this all through positive coaching. Easier said than done. Who has time to stand out on the sales floor, listen in on sales presentations and then meet with folks afterward to help them through what they could’ve done better? We have diamonds to grade and vendors to call.

But when you think about it in terms of ROI, what could you possibly do in your business that would have a better ROI than spending time coaching your people? Just look at any NFL sideline There are coaches there working with players during every game. They’re out there on game day. That’s crucial to the scalability and success of your business that the leader, (owner/manager) work with people daily to help them grow.

My favorite way of coaching is just being out on the sales floor, helping out and being aware of how things are going. Then when the customer has left and my salesperson has gotten things put away and written up, we chat about how it went, in a constructive conversation.

Often a few people that are free, join in on the conversation so there is a teaching moment for everyone. Another salesperson might say, “I should’ve come over with the matching earrings” or something to have made the sale go better. And in a lot of cases, I’ll simply give positive feedback like “I loved how you asked about her mother’s cancer treatment.”

Coaching isn’t just about what could have done better, it’s the positive feedback I love giving to reinforce our store ideals. Not only is it hugely effective to help train your people but it’s integral when you need to put a stethoscope on your business to find issues.

For example, Steve is selling 12% below the store’s average ticket. You can meet with Steve and say “Steve, I just need you to get your average sale up to the store’s average. Can you do that for me?” That feedback is completely useless to Steve! But how about “Steve, in that presentation this afternoon, I noticed when Kate asked to see the eternity band, you brought it out but you really seemed to focus on the traditional anniversary band, even though she was giving all sorts of buying signals when she had the eternity band on.”

NOW Steve has very specific ideas of what he needs to work on. All he has to do is recall that moment, understand what he was feeling and thinking that made him emphasize the traditional band rather than the obvious. Then you might say something like, “Here’s what I would have done. When she put that ring on and her face lit up, that’s when I knew that was her ring. Then she touched it a lot and kept twirling it and looking at it in the mirror. Those are buying signs.” Now that’s effective coaching. It was presentation specific and Steve can now easily make adjustments. What are the chances of his average sale going up now?

Maybe you need to schedule it or make it a regular part of every day. But you have to go into coaching purposefully and with the intent that you are going to uplift and grow the team. But just think for one minute what regular coaching of your team would do for your business. Now get out on the floor!

See the video version here: tinyurl.com/DeGrootCoaching

MISSION: SALES SECTION

How Can Retail Employees Improve Performance?

Jimmy DeGroot, JewelryStoreTraining.com

Little Chute, WI--How can retail employees improve performance? It all starts with leadership whether that’s owners and/or managers. A team of people isn’t going to just get better by themselves. It takes leadership to have a plan for growth and more importantly the tenacity to stick to the plan and pay attention to details.

Start with baseline metrics such as closing ratios, top line sales, number of add-on dollars and outreach activities, and then, start training in the areas that need improvement and most importantly, measure your progress.

Meet with your team individually and regularly to discuss their progress and then offer them rewards for achieving their goals. Yes,

there will be people that are amazing all the time, and frankly all you need to do is encourage them. But to raise the entire team, you need a plan and the tenacity to stick to the plan.

I’m often asked by retailers how they can improve the performance of the employees, or their management, or the entire store. And often when we look at a problem or an opportunity, we can get overwhelmed by the 20 steps we need to take to fix tardiness, low closing ratios, motivation, communication, lack of outreach. It can be daunting.

My advice is always this. Pick the ONE SINGLE biggest issue or opportunity you see RIGHT NOW. I need my employees to offer the complete set and not

just sell the one item. They’re leaving customers disappointed after the sale and also leaving a lot of money on the table.

Work on THAT. Train on it. Research it. Be tenacious about it and conquer that ONE single issue. And then and ONLY then, move on to the next one. It’s sad, but I see so many retailers not even start because trying to fix everything seems too daunting. Just pick your biggest issue today and work on that, and do not move on until you’ve accomplished that one thing.

See the video version here: tinyurl.com/DeGrootPerformance

MISSION: SALES JAN/FEB 2023

MISSION: SALES SECTION

Expert Backed Strategies to Drive In-store Traffic to Your Retail Store

London, United Kingdom--The retail industry is an ever-changing landscape, and with that comes the need to keep up with the best strategies for driving in-store traffic, which is especially true for brick-and-mortar stores.

An article highlights expert-backed tips to increase foot traffic to your retail store. Here are some tips as mentioned in the article:

1. Highlight positive experiences

Try and highlight positive experiences that your current customers are having on social media. Take candid shots of your customers shopping in your store and post them on your social media pages. This will highlight the positive experience of in-store shopping compared to online shopping. Businesses benefit a great deal when they can echo meaningful real-life interactions in their stores on social media.

Encourage your customers to share their positive experiences at your store on Facebook, Twitter, or Trace. This will create a positive buzz about your store/business amongst your customers’ social graphs.

If your windows are blanked out, you are missing out on the one set of people who at this moment while they are passing by would find your store more convenient than the Internet.

--John Z Wetmore, Producer of ‘Perils for Pedestrians’ Television – @jzwetmore

3.

Create An Excellent Instore Experience

Create an in-store experience – from story-telling to service excellence. Online retailers offer fast service, styles, sizes, availability etc. but they can’t offer a memorable experience or immediate gratification. Retailers can capitalize on creating an immersion ambiance that appeals to all senses, today’s mobile savvy culture and values the customer’s time. Offering entertainment, next-gen digital signage/interactivity, in-queue merchandising and sleek, elegant queue management will go a long way in bringing in customers and retaining them.

--Keith Carpentier, Senior Business Development Manager at Tensator, Inc. – @tensator

4. Run Memorable Promotions

--Ryan

Stevens, Co-Founder & CEO of Trace (TraceApp.com)

2. Make room for attractive window displays

Have attractive window displays to catch the interest of pedestrians passing by. If you are fortunate enough to have a storefront facing a sidewalk with pedestrian traffic, give them something to look at that shows them what you have to offer. And if your old display is coated in dust and faded from sunlight, it’s time to rejuvenate the display and your image.

Run fun, crazy and/or creative promotions around one deeply discounted item. The item acts as a “loss leader” and, if the merchant does a great job of making the promotion memorable the one-two punch of fun in-store happening and deep discount will drive TONS of traffic.

--Bob Negen, Retail Expert and Owner of WhizBang! Training – @bobnegen

Read more of these tips in the original article: tinyurl.com/CenturionTrafficStrategies

Why Businesses Should Consider Partnering with Their Rivals

Dallas, TX--Collaboration is a practical approach for businesses to branch out and fill gaps in their process, right from acquiring goods to delivering products. And while it might be common to reach out to other businesses and team up, not many think of joining hands with their competition.

“Instead of just going head-tohead as foaming-at-the-mouth competitors, think of ways you can partner,” Josh Linkner, four-time tech entrepreneur, New York Times best-selling author and keynote speaker, said in a report. “There are countless opportunities to partner with people or businesses

you previously considered your competition.” Linkner notes that it’s important to grow together as competitors by “elevating one another” and the industry.

The article highlighted some key strategies through which businesses could collaborate with their competitors. Sharing resources is one way to achieve that. For example, Del, HP, and Emerson agreed on using Intel processors for their machines, helping create a standard in the industry. Similarly, KLM and Northwest Airlines teamed up to share routes in the 1990s and create a joint-operated flight to boost profitability.

The article discussed the im-

portance for smaller businesses to leverage a partnership to compete with a more extensive inventory, such as buying inventory together in bulk. Collaborating with competitors can also pave the way to attracting prominent clients.

The article highlights how trade shows are another example of a great collaboration.

Read more on collaborating with rivals here: tinyurl.com/CenturionWinWin

Sales Strategy vs. Marketing Strategy: Know the Difference

New York, NY--Marketing and sales are integral to any business strategy. But it can be easy to forget one while pursuing another. To avoid that, it is essential to know the difference between the two.

A blog post highlights some key differences between marketing and sales strategy, stating why it’s crucial to tell them apart so you can implement them correctly.

The article notes that marketing strategy focuses on developing and implementing plans to deliver customer value. Sales strategy, on the other hand, is about creating a demand for the product or service by engaging potential buyers.

The article discusses what marketing strategies include — creating a good brand image, developing targeted campaigns for marketing, and developing product features that work for customers. Sales strategy, meanwhile, involves understanding customers’ desires and

needs and building long-term relationships with the buyers. According to the article, one of the most significant differences is that marketing strategies are longer-term oriented than sales strategies focusing on short-term results. While marketing strategies aim to create customer focus and value over time, sales strategy looks at specific outcomes within a measurable time frame.

Interested in learning more about these two?

Check out the entire article: tinyurl.com/CenturionSalesVMarketing

How a New York Jeweler Made Her Family Business a Hit on the Internet

New York, NY--Alexis Jae’s family had been selling jewelry for over 75 years. When it was her time to take the reins of the business, she couldn’t help but notice the potential in e-commerce.

This was when she decided to take matters into her own hands.

The first step was establishing a Shopify store. The move allowed her company to reach a much larger audience and let Jae adopt various business practices and policies that set her business apart.

“Once we launched our website on Shopify and began using their analytics tools, we discovered that our jewelry not only resonates with urban women but also with men from less densely populated areas who are shopping for gifts, and who want beautiful and high-quality jewelry, as opposed to name-brand jewelry,” she revealed in an interview.

“Early on, using the analytics tools provided by Shopify and Google, we learned a lot about who comprised our customer base and then began focusing on ways to market to this expanded group of people,” the entrepreneur added.

Jae has some tips for those who want to adopt

the online business model. Instead of meddling with things and features that could slow down her website, Jae decided to hire a web developer. “This was a more costly option, but I found it was a great investment,” she revealed in the interview.

Jae opened up about the importance of good product photography on the site.

“Having crystal-clear, professional-looking product photography is not just important, it’s essential, and it’s something we continue to work on since we’re selling high-end jewelry products and it’s essential that our product photography nicely showcases each product in a classy way that conveys its beauty and value,” she noted in the interview.

“We have a professional product photographer on call who photographs every new jewelry piece for the website, as well as a different photographer who creates the lifestyle images used throughout the website,” Jae added.

Are you interested in learning more about Jae’s journey to revamping her family business?

Access the entire interview: tinyurl.com/CenturionFamilyBusiness

Creating Instagram Pages That Work for Your Jewelry Business

Melbourne, Australia--Instagram can be a great way to grow your jewelry business owing to its highly visual appeal.

Using Instagram as a primary social media source to display jewelry catalogs has been a successful process that Gen Z and millennials have quickly caught up to. For example, in 2017, Gen Z and millennials accounted for around 60% of entire jewelry sales in the US — a period when demand for jewelry continued to grow.

For jewelers still struggling to figure out the best way to sell jewelry on Instagram, a guide details some steps they can follow to make this happen.

An essential point that the article mentions is committing to a brand image. Brands can utilize the same logos and profile pictures across social media platforms to maintain a consistent tone and voice. They could also use a specific color scheme while creating infographics to highlight their value.

The article mentions the importance of developing an aesthetic, which helps you sell the lifestyle and vision behind the product. Giving the example of lifestyle brand Mejuri, the article notes that the company does a great job of mixing routine shots and closeups of their

products to make them look appealing and cohesive.

Another critical point in the article to enhance your Instagram presence is using high-quality images, as jewelry carats won’t matter much if viewers can’t make out much from the pictures.

Some other points mentioned in the article are writing creative and fun captions, posting Instagram stories, and staying active within the online community.

Read the entire article for more details: tinyurl.com/CenturionInstagramPages

You Might Have Built an Omnichannel Strategy, Now It’s Time To Improve It

St. Louis, MO--You might have created an omnichannel strategy, which includes setting up a website for your retail store and even uploading products on your Facebook catalog. But that’s the basics. Improving your omnichannel approach can drastically improve your customer experience to boost your revenue.

What’s at stake? Companies that have a sound omnichannel approach in place manage to retain an average of 89% of customers compared to 33% for those that do not give much heed to it.

A blog post highlights key strategies to ensure your omnichannel strategy meets the market’s expectations.

Offer BOPIS to customers

BOPIS (Buy Online Pick Up in Store) is a great way to convince customers to purchase as it can avoid long pickup delays in busy shopping seasons. This offers customers a flexible brand experience where they can skip long delivery times for their product.

You can roll out automated emails that tell a customer that their order is ready for pickup or even call them to notify them of their order’s availability.

Introduce a virtual shopping experience

A virtual shopping experience allows customers to shop a product as they’d do in-store, albeit digitally. When visiting your website, this method ensures that your customers have a sales representative to talk to as they’d have in a brick-and-mortar store.

Introducing Augmented Reality (AR) to let customers try products, along with leveraging other technologies and features such as live chat and product companies, can also help establish that much-needed trust in your omnichannel approach.

Sync your inventory data points

Having poorly synced inventory can be annoying for customers. Imagine adding a product to your cart and applying a discount only to realize that the item is unavailable. Make sure you are managing your inventory in real-time in your online store, going as far as denoting when the out-of-stock items would be available again — notifying interested customers of the availability.

Are you interested in learning more about improving your omnichannel approach?

Read this article for more: tinyurl.com/CenturionOmnichannel

ARMENTA PAGE 35

ASHI PAGES 14-15

BENCHMARK BACK COVER

BELLARRI PAGE 27

CLARITY DIAMOND PAGE 49

CROWNRING PAGES 8-9

DA GOLD PAGE 31

DEBEERS PAGE 53

FANA PAGES 16-17

FREDIA ROTHMAN PAGE 39

GABRIEL & CO PAGE 37

GEM PLATINUM PAGE 47

GUMUCHIAN PAGES 4-5

HEAVY STONE PAGE 41 HRA DIALOG PAGE 51

JEWELS BY JACOB

INSIDE FRONT COVER

JACK ABRAHAM PAGE 1

KING BABY PAGES 20-21

LIKA BEHAR PAGE 23 MARIKA PAGE 33

MARTIN FLYER PAGES 12-13 MERCURY RING PAGE 55

MIDAS PAGES 42- 43

NORMAN SILVERMAN PAGES 18-19 POMPOS PAGES 10-11 SMILING ROCKS PAGES 44- 45

THE GORDON CO. PAGE 29

UNITED PMR PAGE 57 UNEEK PAGES 2-3 VALANI PAGE 25 WILLOW PAGES 6-7

MISSION: SALES JAN/FEB 2023