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Industry News
MOVERS & SHAKERS New chief for country food trust
Rutland men’s coat £244.95, breeks £129.95, shooting waistcoat £179.95 and cap £49.95
Axford men’s field coat £329.95 And Kexby men’s waistcoat £139.95
Berwick ladies waistcoat £94.95
Alan Paine announces new range With a raft of new products and tweeds, Alan Paine’s country wear collection is greatly expanded for Autumn/Winter 2022. Highlights include new colourways and styles, new storm-ready performance wear, ultra-lightweight insulating recycled polyester quilted jackets and gilets, a must-have base layer range, plus new accessories from ties to ladies’ silk scarves. The expansion of the brand’s next generation performance outerwear sees the addition of a men’s coat plus a versatile new season colour hopsack, which is also carried through to the ladies Fernley range. Hot on the heels of their best-selling Dunswell waterproof range comes the Milwood collection of robust Combrook men’s field coat £434.95 And Fernley ladies field coat £284.95
Pont Sorona thermal filling. With a water repellent outer, and offered in classic navy, olive and dark brown, the ladies’ versions feature a detachable faux fur trimmed hood. In tweed there’s new colourways hawthorn and heath in the men’s and ladies perennially popular Combrook range and vibrant, contemporary colourways, plus new tailored styles introduced in the Surrey tweed offering. There’s a new, fully functional Combrook waterproof coat for men and mid-length coat for ladies. New colourways seaweed and pine are offered in Alan Paine’s men’s and ladies Rutland tweed, a carefully crafted wool blend for extra dura-
The Country Food Trust, the charity which provides meals to people in poverty and need, will be welcoming a new CEO to the table this year. S J Hunt, the CEO and company secretary of the Parity Trust Group, a regulated mortgage lender group of companies and the only FCA regulated charity in the country, has been appointed to the key role. SJ has had several voluntary board roles with the Solent Local Enterprise Partnership, the Partnership Foundation and the D-Day Story museum. She is the co-founder of a confectionery SME, a Goldman Sachs 10,000 SB alumna, a 2020 inspirational Woman in Social Enterprise (WISE) recipient, and Entrepreneur in Residence at University of Portsmouth. SJ has a BSc in Government and Politics and an MSc in Medicinal Chemistry. She is also a qualified chef, sommelier, sports nutritionist and keen rifle shot.
“Alan Paine’s country wear
collection is greatly expanded for Autumn/Winter 2022 ”
Milwood men’s coat £329.95
all-weather protection staples designed to provide the wearer with enduring comfort while they are enjoying all manner of outdoor pursuits. Using their many years of experience creating luxury knitwear, Alan Paine launches a collection of essential base layers crafted in Merino wool. Nature’s wonder fibre helps regulate body temperatures and wicks moisture away from the skin. The warming range includes long and short sleeve crew necks, long pants, hat and snood. Ultra-lightweight insulation is provided by the new recycled polyester men’s and ladies Calsall quilted jacket and gilet containing renewably sourced Du-
bility which doesn’t compromise at all on the softness of handle. A warming boiled wool jacket and waistcoat are added to the brand’s versatile men’s and ladies’ midlayer ranges. These cosy layers feature a water repellent outer and can be machine washed. New colours are introduced to the Aylsham fleece ranges together with an extensive shirt offering including a new men’s flannel button down shirt and new ladies’ prints. Last, but certainly not least, added to the wool felt fedora range is a new ladies’ hat boasting an eyecatching feather band and offered in striking shades including pink, blue and mink.
Pulsar signs up for The Game Fair 2022 The Game Fair has announced that Pulsar, exclusively distributed by Thomas Jacks, are sponsoring Gunmakers Row at The Game Fair 2022, which is to be held from Friday 29 to Sunday 31 July at Ragley Hall, Warwickshire. Thomas Jack’s Head of Marketing, Lee Adams, commented: “We’re thrilled to be returning to The Game Fair and sponsoring Gunmakers Row as it provides us with an excellent opportunity to get the full range of Pulsar products into customers’ hands for them to compare side by side. And, just as importantly, for us to get feedback directly from Pulsar users. The Game Fair remains a fantastic opportunity to engage with people who share a passion for the countryside and its future.” From its humble beginnings back in 1991 as a group of engineers with a vision of seeing beyond the visible, working to produce spotting scopes in their
basement, the Pulsar brand evolved and was first introduced in its current form in 2008. Since then, Pulsar has gone on to become the global leader of night vision and thermal optics for outdoor sports and security markets. “We are thrilled to welcome Pulsar (Thomas Jacks) as a major sponsor this year,” said Lee Hurst, Head of Gunmakers Row. “As well as showcasing such a fabulous range of products, the venture will support many retailers who stock these products and who are exhibitors. This is such a forward-thinking and proactive business, and we are delighted to be working with them once again.” The move sees Pulsar continue its aggressive spend on sponsorship as it battles to maintain top spot in the hotly contested night vision and thermal optics sector, following on from its announcement of its sponsorship of the Great British Shooting Awards.
The Digex C50 is Pulsar’s next step for the Digex Series, incorporating a more powerful 1928x1088 FHD CMOS sensor
