How to share your Girl Scout Story with media
Every interview is a chance for Girl Scouts to deliver the messages they feel are important. When you do an interview, you need to beprepared with two or three messages that tell your story.
Try using the ATM Method!
• TRANSITION • RESPOND
Let’s say the question is: “Why did your troop choose this project?”
Answer: “Our troop wanted to do something meaningful for our community.”
Transition: “After researching different needs, we saw an opportunity to help preserve local history.”
Message: “Earning the Silver Award teaches us leadership, problem-solving, and teamwork while making a real difference.”
Be yourself! Be positive and don’t buy into any potentially negative questions. Smile, breathe deeply, and relax.
Be confident. You know more about your story than the reporter does!
Support your answers with personal examples and stories. Be brief, enthusiastic, and clear.
Use quotable language, active verbs (e.g., “setting goals,” “communicating with others,” “learning business skills”), full sentences, and positive phrases.
Don’t use Girl Scout jargon (such as “Service Unit”), but try to reference Girl Scouts in your answers frequently.
If you make a mistake, it’s okay! It happens to everyone—just keep going with the interview.
If you’re unsure about something, don’t be afraid to say, “I’m not sure.”
If a reporter asks about a sensitive issue or something that makes you uncomfortable, direct them to the GSEOK Communications team (news@gseok.org).