2021 Family Cookie Guide

Girl Scout Cookie Program

Family Guide

2021

Badgerland Cookie Hotline: info@gsbadgerland.org | 800.236.2710 1

info@gsbadgerland.org 1 1

Note: Photos throughout this guide without face coverings were taken prior to the pandemic last year. All safety protocols will be observed and masks are required for inperson and booth sales this year.

Send your Cookie photos to communications@ gsbadgerland.org.

DATE

WHAT TO DO

PAGE

FEBRUARY Attend a Badgerland-led Family Cookie Meeting and your troop's Cookie meeting.

5

March 7-12

Attend The Cookie Buzz - Virtual trainings and events for girls, families & volunteers

22

Saturday, March 13

Cookie Program Begins! Girls start taking orders.

6-8

Thursday, April 1

Let your troop leader know if you need more cookies or have extras to return.

13

Sunday, April 18

Cookie sale ends. Keep selling until your inventory is at 0.

6-8

Early February MARCH

APRIL

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FAMILY COOKIE GUIDE

Online Resources Smart Cookies (by ABC Bakers) www.abcsmartcookies.com

JUNE Early-Mid June

Cookie Types..................................................4 Family Meetings............................................5 Ways to Sell Cookies.................................6-8 Host Your Own Booth...................................9 Cookie Share..................................................11 Troop Rewards..............................................15 Girl Rewards............................................16-18 Cookie Program Pins & Badges..................19 Cookie Merch..............................................20 Activities for Girls..................................21-22

Badgerland's Website www.gsbadgerland.org/cookies

Troop leaders distribute Girl Rewards; Badgerland Bucks and Adventure Point Certificates mailed to girls.

16-18

Badgerland's Customer Care Team info@gsbadgerland.org 800.236.2710

About The Cookie Program When your girl sells Girl Scout Cookies, she’s doing more than helping her customers stock up on delicious treats - she’s earning new and amazing experiences for herself and her troop!

Whether that’s taking a trip to an unforgettable place, coding her own computer program or attending Girl Scout Camp next summer...selling cookies can help get her there!

THE 5 SKILLS

This year's Cookie Mascot, the bee, is encouraging girls to be their best, truest selves as they build their cookie business this year.

Check out the bee-themed girl rewards options on page 17.

Did you know the Girl Scout Cookie Program is the LARGEST girl-led business in the world? Along with earning those unique experiences, running her own cookie business will help her explore and understand skills she’ll use for a lifetime.

Goal Setting Setting cookie goals and making a plan to reach them.

Decision Making

SAFE. INNOVATIVE. IMPACTFUL.

Choosing how her troop will spend their cookie proceeds.

With a later start date, more daylight hours, new ways of selling and thoughtful safety precautions in place, the 2021 Spring Cookie Sale offers lots of opportunity for creativity and innovation!

Money Management

How will your Girl Scout be selling this year? Choose whatever your family is comfortable with.

Making a budget, taking orders and handling money from her business

Business Ethics

1. Contactless: Online Sales - Direct Ship Only 2. Minimal Contact: Online Sales w/ Girl Delivery Enabled

Girl Scouts need to be honest and responsible every step of the way.

3. Most Contact: Direct Sales & In-Person Booths

People Skills

y y y y

Talking to new people and listening to customers while selling cookies.

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THE 2021 COOKIE PROGRAM:

OTHER THINGS...NEW IN 2021!

Rewards Structure (pg. 15-18) Events, Contests & Patch Program for Girls (pg. 21-22) Subsidized Shipping Costs for Customers (pg. 6) In-Person Booth Safety Guidelines (pg. 8)

All your favorites are back — plus a NEW Cookie!

FINAL YEAR!

Girl Scout Toast-yay!™

S’mores ®

French Toast-inspired cookies dipped in delicious icing and full of flavor in every bite. Yay!

Crispy graham cookies double-dipped in creme icing and coated in delicious fudge.

Lemonades ® Savory slices of shortbread with a refreshingly tangy lemon flavored icing.

Peanut Butter Thin Mints ®

Shortbread ® Traditional shortbread cookies.

Crispy chocolate wafers dipped in a mint chocolaty coating.

Peanut Butter

Patties ® Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating.

Caramel

Peanut

PF Free

Caramel deLites ®

Sandwich

Chocolate Chip ®

Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes.

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FAMILY COOKIE GUIDE

Crisp and crunchy oatmeal cookies with creamy peanut butter filling.

Rich caramel, semi-sweet chocolate chips, and a hint of sea salt in a chewy, gluten-free cookie.*

The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to GIRL SCOUT COOKIES®, THIN MINTS®, GIRL SCOUT S’MORES®, TOAST-YAY!™, Girl Scout Cookie Program®, and the Trefoil Design, are owned by Girl Scouts of the USA.

*Limited availability

Prepping For The Cookie Program ATTEND A BADGERLAND-LED COOKIE FAMILY MEETING There's a lot going on with the Cookie Program this year, so we want to make it as easy as possible for your Girl Scout to reach her goals this year. Badgerland is hosting family cookie meetings at each Girl Scout level in early February. We'll answer all the questions and reinforce the safety measures.

Family Meeting Dates - Choose Yours!

Sunday, January 31 at 1 p.m. | All Families Sunday, January 31 at 6:30 p.m. | All Families Monday, February 1 at 6:30 p.m. | Daisy Families Tuesday, February 2 at 6:30 p.m. | Brownie Families Wednesday, February 3 at 6:30 p.m. |Junior Families Thursday, February 4 at 6:30 p.m. | Cadette Families

Friday, February 5 at 10 a.m. | All Families Friday, February 5 at 6 p.m. | All Families Saturday, February 6 at 10 a.m. | Senior & Ambassadors Saturday, February 6 at 1 p.m. | All Families Saturday, February 6 at 6:30 p.m. | All Families

ATTEND YOUR TROOP'S COOKIE FAMILY MEETING IN EARLY FEBRUARY In addition to the Badgerland-led family meetings, we recommend holding a Cookie Meeting with your troop to discuss your plans for the Cookie Program.

You'll decide what type(s) of selling methods girls/families are comfortable with, as well as set troop and individual sales goals, choose a Cookie Share partner, and talk about money collection processes and deadlines. At this meeting you'll also turn in your parent permission form and submit her reward(s) choices. Troop leaders must submit their initial cookie order by February 15, so you'll want to hold your meeting before then.

Activity: Decision Making

Being the boss of your own business during the Girl Scout Cookie sale there are lots of decisions that you will need to make. The biggest decision you will need to make this year is how much contact do you and your family choose to have with your customers. This is a decision your family will need to make together and what your family thinks is safe. No matter your family’s decision there are lots of great ways to still sell Girl Scout cookies!

1. No Contact (sell online through emails, videos, facebook live events, phone calls) 2. Minimal Contact (sell virtually, do porch drop offs/ pick ups, facebook live events, etc) 3. Most Contact (booth sales, drive through sales, door to door sales etc.)

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Did You Know?

90%

of Badgerland Girl Scouts say their favorite part of the Cookie Program is spending more time with family.

4 Ways To Sell Cookies It's up to the troops and individual families to determine their comfort level with participating in the Cookie Program. Here are ways to safely conduct a successful cookie program this year.

Online Sale

NEW: Shipping Subsidies

Through Smart Cookies (powered by ABC Bakers), girls can set up an online store to run their cookie business. Throughout Cookie Season (March 13 - April 18) girls can send eCards inviting family and friends to purchase cookies. She'll also get a web link to her online store that can be shared via text, email, social media, etc. With that link, cookie customers can place their cookie order, pay with a credit or debit card and choose from two delivery options.

1. Direct Ship (Contactless)

Let those long-distance friends & family know! Badgerland is subsidizing shipping costs this year for its Direct-Ship cookie customers. For every dozen boxes they purchase, they'll save an additional $6 in shipping.

The customer's order is shipped directly to the customer in 10-14 business days from the ABC Bakers fulfillment center. Girls never have cookies on-hand. Shipping subsidies are available in 2021!

2021 Direct Ship Shipping Rates # Packages Purchased

Shipping Fee

2. Girl Delivery (Minimal contact)

1-5

$12

Enabling the girl-delivery option in Smart Cookies allows customers who live nearby to save on shipping by requesting that the Girl Scout deliver their cookies. The family has up to 5 days to approve the Girl Delivery order (parents can reject orders that might not be within driving/delivery distance) and the customer's card is charged. The girl/family then reaches out to the customer to arrange a contactless/porch delivery.

Once the family approves the order the customer's credit card is charged. (Families can reject an order if it's not within driving/delivery distance.) The girl/family then reaches out to the customer to arrange a contactless/porch delivery.

6-12

$6

13-17

$18

18-24

$12

25-29

$24

30-36

$18

37-41

$30

42-48

$24

49-53

$36

54-60

$30

TIP: Girls can pass out business cards and/or door hangers that include the URL link or QR code to her unique online store. (A QR code can be created easily and for free online. Customers scan the code with their smartphone camera and are automatically taken to her online Smart Cookies store to place and pay for an order.)

How To Set Up Your Girl's Smart Cookies Account

Girls who send 15+ eCards through Smart Cookies earn this patch.

1. Registered Girl Scouts will get an email invitation the first week of March that includes a link to register her Smart Cookies account. The email will come from 'noreply@abcsmartcookies.com'.

2. Once registered, another email will be sent to the caregiver's email address confirming the username and password.

3. Girls can login, setup their dashboards, add contacts, create upload sales pitch and thank-you videos...then get started building their online business!

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4. The family will need to enable the "Girl Delivery" feature when setting up her account if she plans to offer that option to her customers.

4 Ways To Sell Cookies Direct Sale (Door-to-Door) If your family feels comfortable going door-to-door in the neighborhood or happens to be visiting family, they can sell cookies from their inventory. Girls collect money and hand off the cookies at the time of the sale. (TIP: You can use the Smart Cookies app to enter the customer's order and accept a credit card payment. Just hand over the cookies!)

Managing a Direct Sale y Determine how many boxes she plans to sell and let her Troop Cookie Coordinator leader know in early February. y Pick up cookies from your Troop Cookie Coordinator the week leading up to the sale. y Throughout the Cookie Program (March 13 - April 18) take cookie orders, collect payments and hand over the Cookies at the time of the transaction. y If you need more cookies, just let your Troop Cookie Coordinator know. They can help you get more throughout the sale. Turn in money weekly and any time you pick up cookies. y Troops may return a limited number of cased of clean, unopened cases of cookies April 6 & 7. Be sure to let your Troop Cookie Coordinator know right away if you're holding too many cookies. y After the cookie sale ends, girls can continue to sell out their inventory to 0.

Take Payments Using the Smart Cookies App

Order-Taking Sale

If selling cookies in-person, a girl can use her Smart Cookies App to take a virtual payment from her customer to allow for an almost contactless sale.

Order-taking is similar to Direct Sales, but instead of handing off cookies at the time of the sale, girls use an order card to record all orders and collects money throughout the sale. Then mid-sale, you'll place an order for exactly how many boxes she needs to fulfill her orders from the season. You'll pick up the cookies from your Troop Cookie Coordinator, prep them for delivery and then make porch/no-contact drop-offs to customers.

IS THIS YOUR FIRST COOKIE SALE? We suggest doing an order-taking sale (rather than Direct Sales). Here's why: taking orders and delivering later means there's no guesswork in figuring out how many boxes each girl in the troop will sell. It also means families don't have to bear the financial risk by pre-ordering cookies for each girl to sell individually. P.S. First-Year Troops can also do online sales and a few Cookie Booths...whatever they're comfortable with.

Managing an Order-Taking Sale y Get her order card and money envelope from her Troop Cookie Coordinator the week of March 8. y Throughout the Cookie Program (March 13 - April 18) girls take cookie orders using their order card and collect payment for the cookies. y Submit her order card and money collected to her Troop Cookie Coordinator by April 5 so they order your cookies. y Cookies will be available to pick up the weekend of April 17-18. All cookies should be delivered by girls by April 25.

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4 Ways To Sell Cookies Booth Sales Most troops hold several booth sales throughout the year where girls work together to achieve troop and individual goals while practicing their financial literacy and communication skills (oh, and having a BLAST!). At a Cookie Booth, girls sell to the general public in places such as grocery stores, local businesses, and convenient drive-through spaces. Traditional booths will be allowed this year, but with special safety requirements. Additionally, we're Girls who participate in a Cookie Booth earn this patch! encouraging families and smaller groups of Girl Scouts to hold their own socially-distanced cookie booths. Let's get innovative this year!

Safety Guidelines: Cookie Booths During COVID Follow these important booth safety guidelines when participating in a booth sale.

For indoor booths, no more than 2 Girl Scouts and 2 adults/volunteers per shift will be permitted at a time to allow for proper social distancing. We suggest breaking your 3-4 hour booth into shifts so all girls get a chance to participate. y All participants (girls and adults) must wear face coverings/masks during booths to protect themselves and others. y Troops/families are responsible for bringing their own table, chairs, signage and safety supplies. This includes hand sanitizer, gloves, and extra face masks. y Clean and disinfect frequently-touched surfaces and wash/sanitize hands often while staffing the booth. y Wear gloves when handling cash. y Girls must limit close contact with others and maintain proper distancing from customers. y Encourage touchless payment methods to minimize cash handling. You can display the girl/troop Smart Cookies store link to promote touchless transactions at your regular booths. Customers can scan the QR code with their smartphone camera and be taken instantly to the Smart Cookies store.

Cookie Booth Etiquette y Before setting up the booth, check in with the store manager. After the booth, give a thank you card that the girls have already prepared and signed. y Some stores have solicitation policies that don’t allow girls to ask customers to purchase cookies until they approach the booth. Clarify the policies at your location before selling. y A Girl Scout always is courteous and says thank you even when someone chooses not to purchase cookies. y Leave the area cleaner than you found it and remove all empty boxes. y When transitioning booth shifts, allow the first troop to complete their time before beginning to set up. y Sell only Girl Scout cookies at your Girl Scout cookie booth. y Girl Scouts should always be in uniform when selling Cookies.

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FAMILY COOKIE GUIDE

Booth Sale Packing List Safety Supplies (see Guidelines) Money Bag or Box $20 Cash for Change Mostly dollar bills with a few fives.

Decorated Posters and fun marketing signage Ideas: cookie types, Cookie Share info, what the troop profits will be used for; business cards/posters with a QR code linking to the girl or troop's Smart Cookies store. HINT: Find cute bee-themed graphics and marketing materials on Smart Cookies.

Card table, tablecloth and chairs A prepared thank-you note for the store manager A copy of this Cookie Guide for reference Girl Scout Cookies!

Host Your Own Booth!

Booths are usually scheduled by the troop, but this year, we're encouraging families to take the lead and organize their own booths or drive-through pick-ups too! REMINDER that booth sales, and door-to-door sales, must be within the confines of Badgerland Council's membership area. Not sure? Ask us: info@gsbadgerland.org Booths can be held at retail stores, grocery stores, hair salons, churches, parking lots (with safety protocols) or other places with lots of foot traffic. Reach out to the store or property management ahead of time and request to set up a time for your family to sell Girl Scout Cookies. Be sure to let your Troop Cookie Coordinator know when and where you'll be hosting a public booth so they can it listed in the Cookie Finder app. Check the list of councilsecured booth locations on our website to make sure you're not contacting these businesses. Troops will be able to sign up for these locations through ABC Smart Cookies ONLY.

Creative Booth Ideas for 2021 Drive-Through Booths Secure a convenient and public location (such as a local business, park or library) to host the drive-through booth.

In the days leading up to the sale, the girl/troop promotes their sale via email, social media, door hangers, yard signs and other creative ways. (Hint: Include a QR code that customers can scan with their smartphone camera to be taken directly to the girl/troop's online store.) Encourage customers to place their order in advance, pay by credit card and enjoy curbside pickup. On the day of the event, customers drive to the booth location, provide their name and the girls help load their Cookie order into their vehicle.

Community Walkabouts Hang flyers and door hangers around the community to let your neighbors know that Girl Scout Cookies are back and how girls are planning to sell. Set up a cookie stand in a central location in the neighborhood and invite neighbors to drop by. Share your "open times' with the community and on social media.

Zoom-A-Thon The troop or individual girl schedules a social media event or livestream to reach potential customers. When it's time, the girl "goes live" on Facebook or Instagram (with proper supervision) and drives business to their online Smart Cookies store.

Virtual Booth A troop-secured booth that you hold online for local delivery of cookies to customers OR create a location for pickup. You can even create a "virtual" booth along side an in-person booth to take "preorders" from customers so they can drop by your in person booth and simply pick up their cookies already ordered. Entering a Virtual booth in Smart cookies is exactly like a troop-secured booth except that you also click the "virtual booth" box during set up.

& GIRL SCOUT COOKIES! A New Partnership Girl Scouts is excited to partner with GrubHub...in Badgerland and around the country! This year, some customers will be able to have their Girl Scout Cookies delivered right to their front door. Details on how it works are on our website.

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Payment Types Accepted Money is collected from customers at the time of the order. Parents are financially responsible for all cookies received until they turn it in to their Troop Cookie Coordinator (weekly) and get a copy of their signed receipt.

CREDIT CARD - Contactless! Plus, sales are stronger when customers have the option to use a credit card. y Smart Cookies App y Online Sales: Customer can also use girl's unique Smart Cookies store link to place and pay for their order with a credit card and select whether they want girl delivery (new in 2021), or pay to have the cookies shipped directly to them. y For in-person sales: girls and troops can take payments using their Smart Cookies app. The customer simply selects Girl Delivery and she hands over the cookies. Simple as that. Badgerland covers all credit card fees for transactions through Smart Cookies, saving the troop some money. y For booth sales, the booth must be listed in the Smart Cookies Booth Scheduler in order to take payment using Smart Cookies. y Square Reader or PayPal Account y Troops can take credit cards out in the field or at booth sales using a Square device, PayPal account. y Credit card readers are not provided by Badgerland. Troops are responsible for all transactional fees charged by the company. y For more information on these choices, contact our Customer Care team: info@gsbadgerland.org or 800.236.2710.

CASH - Wear gloves and use hand sanitizer when handling cash CHECK - Checks must be written out to the troop or Girl Scouts of WI - Badgerland (not to the parent or girl)

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FAMILY COOKIE GUIDE

What Is Cookie Share?

Participating in Cookie Share is a great way for girls to experience the power of giving back to their community while boosting their sales.

Plus, it gives cookie customers who cannot or choose not to eat Cookies the chance to still support Girl Scouts.

HOW IT WORKS: Before the cookie sale begins, the troop agrees on a local nonprofit organization they want to give cookies to. A customer purchases these cookies, but instead of receiving them, the girl/troop sets them aside and donates them to their organization after the sale.

Customers can donate to a girl's Cookie Share while Girls who participate in ordering online, too. Cookie Share cookies ordered Cookie Share earn this patch! online benefit the council's Cookie Share program and cookies needed to fill those orders will come out of the Council's supply - not your troop/family's. Cookie Share cookies are included in the girl's total and will count toward her rewards.

Activity: Money Management Understanding money and knowing what it looks like and how it all adds up is the first step to running a successful cookies business.

How Many Do You Have?

Type of Coin PENNY (1¢)

X

1. With an adult’s permission, open your piggy bank to count the money that you have. If you don’t have any money saved, ask an adult for some money.

NICKEL (5¢)

X

DIME (10¢)

X

QUARTER (25¢)

X

2. Sort the money into piles that are alike.

$1 DOLLAR BILL

$5 DOLLAR BILL

$10 DOLLAR BILL

$20 DOLLAR BILL

X

3. Count it up! Count how many of each type you have, then write the $ Amount in the last column.

4. Then, add up the last column to find your grand total.

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Add these together to get your grand total.

X X X

$ Amount

= = = = = = = =

$ Grand Total 11

Activity: People Skills Talking to customers is a very important skill to learn not only during the Girl Scout Cookie program but also in life. A person will not buy a box of Girl Scout Cookies unless they are asked. This means that you will need to talk (virtually or in person).

What will you say to them though? Come up with your sales pitch (or sales video) telling your customer about your Girl Scout Cookie business. Come up with your own or fill in the template below.

MY COOKIE SALES PITCH Hi! My name is ________________. I love selling GIrl Scout Cookies! My favorite type is ____________________, but most of my customers like the ________________ best. My goal this year is to sell _______ boxes of Girl Scout Cookies. My ways I plan to meet my goal are by __________________, having a booth sale at _______________, and selling to my family and friends.

Would you like to buy some Girl Scout Cookies?

Cookie Program Safety Tips 1. Partner With Adults. Adults must accompany Girl Scouts when they're taking orders, selling cookies, or delivering cookies - including cookie booths.

2. Be COVID Safe. Follow local health safety guidelines, including wearing a mask and social distancing. See our Cookie Booth Safety Guidelines on page 8.

3. Girls should not give their phone number, address or last name to customers.

4. Girls should not carry large sums of cash. All money needs to be turned in promptly and frequently by a responsible adult.

5. Show You're A Girl Scout. Wear your Girl Scout sash/ vest or other Girl Scout clothing to identify yourself as a Girl Scout when selling cookies.

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FAMILY COOKIE GUIDE

Cookies on Social Media Policy Families (and Girl Scouts over age 13 with parent permission) can advertise their sale on their personal social media sites, including Facebook, Instagram, Twitter and YouTube.

Girl Scout Cookies may not be advertised or sold on online auction or sales websites including eBay, Craigslist, community buy/sell/trade sites and Facebook Marketplace. A good rule of thumb: only people who know the girl or her family personally should see her cookie sale information.

Cookie Returns There are many factors involved in the sale (such as inclement weather or illness) that can influence how many cookies Girl Scouts can sell.

That's why, near the end of the sale, we offer troops the option to return 1/2 case (6 boxes) of cookies for each girl registered to the troop.

Parents may return unopened, clean cases of cookies to their troop before April 1, but if you know you'll have too many cookies left over let your Troop Cookie Coordinator know ahead of time so they can shuffle them around to other families.

Activity: Business Ethics Talk together about what it means to be honest during the Girl Scout cookie sale. Some examples you can talk about are: • A customer gives you too much money for the number of boxes, but doesn’t realize it. What would you do?

• You are signed up to go to a booth sale but you don’t want to go?

• You set a goal with your troop to each sell a certain number of cookies and then you decide to hang out with your friends versus selling.

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How The Cookie Crumbles Troop Proceeds $0.63-0.75

Girl & Troop Rewards $0.21

Pay the Baker: Cookie Box Cost - $1.05

Girl Scout and Volunteer Services $1.99-$2.11

After paying the baker for the cookies, 100 percent of the money that Badgerland troops raise through the Girl Scout Cookie Program stays in Badgerland. *The cost breakdown is different for Girl Scouts not in a troop and selling as Juliettes. See Juliette-specific info for details.

Troop Proceeds All troops earn at least 63¢ per box on cookies sales. The higher the troop's per-girl-selling average, the more the troop earns.

How to Calculate Your Per-Girl-Selling Average: Divide the number of boxes your troop sells (or hopes to sell) by the number of girls in the troop who are participating in the Cookie Program this year (even if they only sell a few boxes).

Per-Girl-Selling Average

Troop Proceeds

1-203 Boxes

63¢ per box

204-299 Boxes

69¢ per box

300+ Boxes

75¢ per box

NOTE: The breakdown is different for Juliettes (individually registered Girl Scouts). Badgerland will be connecting with those families separately.

Troop proceeds belong to the Girl Scout troop and not to the individual members of the troop. Decisions about spending troop proceeds must reflect the wishes and interests of all the girls. This is their girl-led business!

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FAMILY COOKIE GUIDE

Troop Rewards We've revamped troops rewards for 2021! Troops with a 100+ boxes per-girl-selling average (PGSA) will get access to an expert-led program that aligns with one of the themes below. The higher PGSA in your troop, the more add-ons and goodies you earn that align with the theme. You'll receive one kit per girl selling at the level and theme the troop chooses. We encourage you to enjoy these activities together as a troop, although all can be done on-her-own. Talk about which theme and reward the troop wants to work toward at your Family meeting in February so everyone knows what to strive for.

For Troops with 2+ girls selling

For Juliettes & Troops With Only 1 Girl Selling

Per-Girl-Selling Average

Per-Girl-Selling Average

Level 1

100-174 boxes

124-198 boxes

Level 2

175-249 boxes

199-273 boxes

Level 3

250-324 boxes

274-348 boxes

Level 4

325-407 boxes

349-431 boxes

Troop Rewards Are Based on Per-Girl-Selling Average To find your PGSA, divide the number of boxes your troop sold by the number of girls who participated in the Cookie Program this year (even if they only sold a few boxes).

Painting Party

Save The Bees

Virtual Program with Space Center Houston

Virtual Program with Temple Lipizanns

Virtual Program with PaintingParties.com

Virtual Program with The Bee and Butterfly Habitat Fund

• Virtual Program Above • Basic Activity Book • Horseshoe Craft w/ Stickers

LEVEL 2

I Love Horses

• Virtual Program Above • Basic Activity Book • Astronaut Ice Cream

LEVEL 3

Space Explorer

• Virtual Program Above • Intermediate Activity Book • Astronaut Ice Cream • Night Sky Projection Kit

• Virtual Program Above • Intermediate Activity Book • Horseshoe Craft w/ Stickers • White Horse Diamond Art Kit

• Virtual Program Above • Intermediate Activity Book • Paper & Watercolor Set • Paper, Brushes & Paints

• Virtual Program Above • Intermediate Activity Book • Marigold Seeds • Honey Straws • Donation to the Bee & Butterfly Habitat Fund

LEVEL 4

LEVEL 1

Each Girl In The Troop Gets One!

• Virtual Program Above • Immersive Activity Book • Astronaut Ice Cream w/ Dried Fruit • Glow Mini Stars • Discovery Launch Propulsion Rocket

• Virtual Program Above • Immersive Activity Book • Horseshoe Craft w/ Stickers • Tack and Grooming Lesson at Local Stable w/ Pony Ride • Bag of Treats for your Pony!

• Virtual Program Above • Immersive Activity Book • Painting Party Kit (includes 3 canvasses, brushes, paints & 1 easel)

• Virtual Program Above • Immersive Activity Book • Marigold Seeds • Donation to the Bee & Butterfly Habitat Fund • Honey Straws • Solitary Bee Habitat • Virtual Spa-Themed Bee Program w/ Supplies

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• Virtual Program Above • Basic Activity Book • Paper & Watercolor Set

• Virtual Program Above • Basic Activity Book • Marigold Seeds • Donation to the Bee & Butterfly Habitat Fund

How Girl Rewards Work Girl Scouts earn rewards based on the number of cookie boxes she sells, including Cookie Share cookies, digital cookie sales and booth sales.

Before the sale begins, girls choose one item at each earning level that she would like as her reward. After the sale, she'll earn the reward she chose at whatever selling level (number of boxes) she achieved. These rewards are not cumulative.

SPECIAL REWARDS Badgerland Bucks These come in the form of a gift card and can be used on items in our shops, or to cover memberships, program and camp fees.

Philanthropy Reward Instead of choosing a traditional reward item, girls can make a donation to the Bee & Butterfly Habitat Fund, an organization that establishes pollinator habitats to ensure the honey bee and monarch butterfly populations thrive. Girls who choose the Philanthropy Reward earn a free patch.

Activity: Goal Setting

Girls! It’s time to think about the goals that you want to set this Girl Scout Cookie Season. A goal is a measurable result that you work toward in a set amount of time.

Set your Cookie Season goals here.

REWARDS ITEM(S) I WANT TO EARN THIS YEAR:

16

MY COOKIE GOAL:

Boxes

MY STRETCH GOAL:

Boxes

FAMILY COOKIE GUIDE

NUMBER OF BOOTHS SALES I WANT TO DO (VIRTUAL OR IN-PERSON): NUMBER OF ECARDS I WANT TO SEND: NUMBER OF PHONE CALLS I WANT TO MAKE:

COOKIE PROGRAM 2021

CHOOSE ONE ITEM FROM YOUR FINAL EARNING LEVEL: Example: Sell 300 boxes and choose one item from Level 3.

Level 1 100-174 Boxes

$5 Badgerland Bucks

$5 Philanthropy Donation

Be Amazing Sunglasses

Cloud Slime

Level 2

Be Amazing Sunglasses & Small Stuffed Bee

175-249 Boxes

$10 Badgerland Bucks

$10 Philanthropy Donation

Bee String Lights

Level 3 250-324 Boxes

$15 Philanthropy Donation $15 Badgerland Bucks

Lunar Light Show

Be Amazing Sunglasses & Flower Pillow & Journal With Gel Pens

Level 4 325-407 Boxes

2021-22 Girl Scout Membership

2 Tickets to Kalahari $10 Badgerland Bucks Waterpark & Large Bee Plush Sell more than 407 boxes? Great! You've officially earned Adventure Points!

Choose something from Level 4 PLUS your Adventure Points on the other page! $20 Philanthropy Donation

INSTANT REWARDS Get these from your troop leader as soon as you sell 24 and 60 boxes.

SELL 24 BOXES Be Amazing 2021 Patch 17

SELL 60 BOXES Stress-Relieving Squishy Bee

EARNED PATCHES Earn these bee-themed patches.

Achievement Bar (100 box increments)

Participate in a Cookie Booth

Send 15+ eCards through Smart Cookies.

Participate in Cookie Share

Girls who sell 408+ boxes earn Adventure Points in addition to one Level 4 Reward on the Girl Rewards page. HOW ADVENTURE POINTS WORK: Girls earn the number of APs at their final earning level, but they can be mixed and matched from multiple AP levels. For example, if a girl earns 16 Adventure Points, she could choose 1 thing from the 16 AP level; OR 2 Weeks of Summer Camp (13 APs) AND $75 Badgerland Bucks (2 APs) AND a Wisconsin State Parks Pass (1 AP); they all add up to 16 APs. Girls who sell 408-599 boxes should let her troop leader know which item from the 1 AP level she chooses. Girls who sell 600+ boxes (2 AP or higher) will be contacted by Badgerland after the sale to choose how she wants to spend her Adventure Points.

1 ADVENTURE POINT: 408 BOXES y 2021-22 Girl Scout Membership y Govee LED Lights y 2021 Wisconsin State Parks Pass y Experience Package:* Trampoline Park Tickets for 2

2 ADVENTURE POINTS: 600 BOXES y $75 Badgerland Bucks y Pool Package: Inner tube, Be Amazing towel & tote bag y Art Package: Deluxe Art Set & Two Sketch Pads y Experience Package:* Horseback Trail Ride for 2 y BONUS: Top Cookie Seller Status - Girls selling 600+ boxes will be recognized at the Top Cookie Seller Ceremony on Sunday, May 23, 2021.

3 ADVENTURE POINTS: 804 BOXES y $125 Badgerland Bucks y Elephas Mini Movie Projector y Aria QR+ Full Face Snorkel Mask y Experience Package:* Medieval Times Show for 2 (transportation included)

5 ADVENTURE POINTS: 1008 BOXES y $200 Badgerland Bucks y Razor Electric Drift Rider Cycle y Unicorn Summer Party Island y Experience Package:* Milwaukee Shoreline Cruise for 2 (transportation and lunch included)

7 ADVENTURE POINTS: 1212 BOXES y $300 Badgerland Bucks y Sky Scout Personal Planetarium y Vlogging/YouTube Tech Package (tripod, backdrop, mic, lights, case) y Experience Package:* Trip for 2 to Mall of America & Sea Life (includes transportation & 2 nights in hotel)

10 ADVENTURE POINTS: 1416 BOXES y $400 Badgerland Bucks y Camping Package (Tent, Cot, Sleeping Bag, Mess Kit, Lantern, Pillow) y Room Makeover Shopping Spree at 'At Home' in Madison with virtual Interior Designer Workshop y Experience Package:* Trip to St. Louis for 2 (includes City Museum, Aquarium and Arch passes) 3 days/2 nights; includes transportation & hotel)

13 ADVENTURE POINTS: 1620 BOXES y $500 Badgerland Bucks y Summer Camp Sessions of Your Choice (10 nights max) y Computer Package (Laptop, Bluetooth Headphones, Carrying Case, Keyboard & Mouse) y Experience Package:* Trip for 2 to Chicago (3 days/2 nights); Includes transportation, hotel & tickets to Adler Planetarium, iFly, Navy Pier and shopping)

16 ADVENTURE POINTS: 1824 BOXES y Extended Camp Stay Experience in 2021 y Water Fun in WI Package (family floating island, Aria full face snorkel mask, waterproof speaker, air pump, WI State Park Pass, 2 collapsible oars, personalized water bottle, beach bag and towel) y Experience Package:* Trip for 2 to Hershey, PA (4 days/3 nights; Includes flight, hotel & excursions)

19 ADVENTURE POINTS: 2021 BOXES y Unlimited Badgerland Camp Experiences in Summer 2021 y Experience Package:* Trip to Key West for 2 (5 days/4 nights; includes flight, hotel & excursions)

For every 96 boxes she sells above 2,021 she'll earn one additional AP.

*Experience Packages are group trips organized by Badgerland exclusively for our high-achieving Cookie Sellers and their adult. Trips include lodging, transportation and excursions (one-day events include only bus transportation). Package dates for all experiences, including camp, will be posted by March 1. If the date of a specific experience does not work for your familiy, please choose a different item.

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FAMILY COOKIE GUIDE

earn Cookie Business and Financial Literacy badges and Cookie Entrepreneur Family pins for every year they participate in the Girl Scout Cookie Program.

Cookie Program Pins & Badges Daisies

Brownies

Juniors

Cadettes

Seniors

Cookie Business and Financial Literary Badges

Cookie Entrepreneur Family Pins

For more on cookie badges and pins girls can earn, visit: girlscouts.org/cookiebadges

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Ambassadors

R U O Y T GE !

H C R E M E I K O O C AVAILABLE AT BADGERLAND SHOPS. Badgerland Shops have tons of items to bling up your cookie sale!

Call our customer care team to place your order: info@gsbadgerland.org or 800.236.2710. BONUS: We're offering free shipping on orders $25+ placed this spring. Don't wait too long...limited quantities are available for items shown.

THANK YOU CARDS CUSTOMIZABLE 20-PACK DOOR SIGN $12 $11.50

TABLECLOTH - 72"x108" $15.99

CUSTOMIZABLE CAR MAGNET $4.50

COOKIE APRON - ADULT COOKIE BABY BIB $14.95 $12

FUN PATCHES $1.00 EA

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FAMILY COOKIE GUIDE

YARD SIGN $7 EA

ZIPPER MONEY POUCH $5

WEARABLE MONEY POUCH $6.99

NEW: Cookie Contests for Girls!

Submit entries on Facebook or use a free file transfer app to send a link to communications@gsbadgerland.org. Contest photos may be used publicly for marketing purposes.

Create Your Best Sales Pitch (for girls and troops) January 16 - March 8 Conduct a contest for girls/troop to entice customers to purchase cookies. 3 best pitches receive some Cookie sale bling to help their sale. Videos should include an introduction from the girl/ troop, their goals, how they are planning to reach the goal, and incorporate the theme ‘Be Amazing’. We will announce winners leading up to the beginning of the sale on February 13. Troops/girl rewards will include items to help promote their sale, etc. or gift cards to our Council shops.

Bling Your Mask February 8 - March 8 Every year you get to bling your booth but how about blinging your mask this year! Decorate a mask with Girl Scout cookies, bees or anything Girl Scout related for a fun creative mask design competition. Most creative and blinged out masks will win.

Winners will be announced at the Cookie Countdown Party the evening of March 12.

Most Creative & Unique Sales Ideas March 13 - April 1 Unique times calls for creative measures. What is the most creative way or place that you have ever sold Girl Scout Cookies?

Share your creative ideas with us for a fun competition. Designed a Girl Scout cookie vending machine, sold at a dog park, hosted a drive through event? There are so many creative ways to sell Girl Scout Cookies and we want to hear about them! Photos of all the unique ideas will be shared on our website after the competition.

Order a Cookie Bling PARTY PACK Party Packs have has everything she needs to get blinged out and prepped for cookie season! It includes an activity guide + supplies specific for her GS level, a lanyard, a Cookie Activity Pin and the 2021 Cookie Program fun patch.

Kits can be ordered for an individual girl or for the whole troop. Each kit costs $10 per girl and are available for pick-up through February at our Badgerland service centers (Madison, La Crosse, Janesville or Platteville). Shipping available; fees apply.

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You can reserve this Cookie Trailer for your booth! Located in Madison. Email info@gsbadgerland.org for more info.

GIRLS. Get Geared Up For Cookies!

The Cookie Buzz via Zoom Saturday, March 6 | Sessions All Day Grades K-12 & Adults | $5 per participant What’s the buzz all about!? Girl Scout cookies of course! Kick off the 2021 Girl Scout Cookie season with a fun-filled day complete with online workshops, trainings, hands-on activities and exciting bee-themed programming. Choose which workshops you want to join us for, or join us all day! Don’t worry, there will be lots of active breaks and snack times. The full schedule of events will be posted February 8.

(Note: The Cookie Buzz will replace the Cookie Carnival that was planned for in-person on this date. That event has been canceled to keep our members safe and healthy. We can't wait to see our Girl Scout sisters in person again soon!)

Continuing That Week This fun-filled day kicks off a week of exciting programming and activities that also incorporate the Cookie Rookie and Cookie Boss events. The week will conclude with our Cookie Countdown party on Friday.

Cookie Countdown Party via Zoom

Friday, March 12 | 7-7:45 p.m.

The week ends with a Cookie Season kickoff that Friday - complete with a milk & cookies dunk countdown. The cookie sale begins the next day!

Busy Bees - Patch Program March 7 - May 31 Cost: $10 per participant Get a fun passport and travel from flower to flower as you complete fun bee themed activities, learn more about bees, meet bee experts, sample honey, plant flowers and help Badgerland save the local bee colonies. All participants will get a fun bee-themed activity kit, honey samples, seeds to plant and a fun patch. $1 of each registration will go to our philanthropy partner, the Bee & Butterfly Habitat Fund.

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FAMILY COOKIE GUIDE

ABC Smart Cookies

SMART COOKIES: www.abcsmartcookies.com

Your Cookie Management Site A Note To Cookie Volunteers & Parents The Girl Scout Cookie program is a core experience for all Girl Scouts; it’s the launchpad for her financial and entrepreneurship future. During this time of uncertainty, girls need “normal” experiences to return to, such as the Cookie Program. Thank you for sticking with it and being flexible this year, and for showing your Girl Scout just how resilient you are!

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Smart Cookies is where Girl Scouts run their online cookie business. With parent permission, they can: y Send eCard invitations to family and friends inviting them to shop their online store y Create a shareable social media ‘shop now’ link y Take cookie orders on-the-go (for nearly contactless sales) y Upload a video introduction and thank-you y Track customer orders for girl delivery y Track sales goals y View rewards and achievements y Interact with her troop y Access artwork, marketing tools and bee-themed activities

See How to Set Up Her Account on Page 6.

Nonprofit Organization US Postage PAID Madison WI Permit No. 2127

131 W Wilson St, 4th Floor Madison, WI 53703

CONTACT US 800.236.2710 gsbadgerland.org info@gsbadgerland.org FOLLOW US

FAMILIES:

Here’s how you can support her sale: 1. Attend your troop’s cookie meeting.

2. Return the permission slip before selling.

3. Help her set goals and track progress.

4. Help her create a Smart Cookies account.

5. Volunteer to help: set up a cookie booth, chaperone, or pick up cookies.

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Did You Know?

76%

of girls are interested in starting their own company someday.

-Girl Scout Research Institute