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A taste of things to come

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Key trends among this year’s EIBTM exhibitors show that food is back on the menu The days of conference and event catering amounting to little more than a selection of dog-eared sandwiches, are well and truly in the past as today’s caterers are cooking up a storm for delegates. And they’re winning awards in the process; from Melbourne Convention and Exhibition Centre’s acclaimed vanilla yoghurt to Kuala Lumpur Convention Centre taking home the inaugural Chaîne des Rôtisseurs Malaysia Chapter’s Dato Lau Foo Sun Excellence in Dining Award.

continued on page 07 The heavy downpour on the first day hasn’t dampened meeting professionals’ desire to do business at EIBTM. Entering the show at 10:10h on Wednesday morning and seeing people still flooding in really drives this home, and proves that despite the tough economic backdrop people are still here to do business. “Without doubt, this has been a hugely successful show,” said Graeme Barnett, EIBTM Event Director. “We’ve delivered our biggest Hosted Buyer Programme ever with over 4,200 members, which is a real testament to the strength of EIBTM. But on top of that, the business climate means that our exhibitors are being more creative and aggressive in their own marketing around the show and this is helping to attract even more visitors.” An expanded reach This year, apart from celebrating its 25th anniversary, the show

launched a number of new initiatives that have been well received. “We’ve had great feedback on the EIBTM Forum, and this will grow to be an established part of the show for 2013 and beyond. On top of this, we have launched our first hybrid event, and the Future Events Experience has showcased some amazing new technologies, from augmented reality through to virtual projections. We feel this is something that sets us apart in the industry, and something we will be developing for future editions,” added Graeme. Commenting on this new hybrid side to EIBTM, Mandy Torrens, Head of Marketing and Buyer Programmes across the

Reed Meetings and Events Portfolio, said: “We’re really pleased with how the hybrid part of the show has gone. We’ve created a blend of keynote panel discussions and educational seminars that have had great feedback from our online (and physical) audience. We had over 200 people registered for the online part of the event and we’ve seen good levels of online interaction.” The results were just as impressive on the social media front. “We are particularly proud of the Twitter activity with over 26,800 accounts reached with #EIBTMhybrid and over 71,000 impressions. This is even more than the main EIBTM hashtag,” added Mandy.

The hybrid side of presentations were coordinated by the show’s virtual MC Ewan MacLeod who made the introductions to the online audience as well as feeding through questions to the live speakers. Virtual delegates also received access to extra content with Ewan conducting speaker interviews after their presentations. All the content was made available on-demand around 30 minutes after it was streamed. So this looks set to become a regular part of the show moving forward. But of course, it’s the virtual audience’s opinion that matters… “Technically, it has worked really well, and the virtual audience have said it looked great,” added Mandy.

A focus on the future “Our vision for this show is not one of standing still, and we have a duty to meet the rapidly changing needs of our customers,” continued Graeme. “Looking ahead to next year from another perspective, the show layout will be changed with a new floor plan being introduced and the entrance to the show will be reduced to one point. This will give the show a really new feel.” Hola Barcelona! The organisers of EIBTM, Reed Travel Exhibitions has also signed an agreement with Barcelona Turisme and Fira Gran Via, confirming that they will continue to host the show in the Catalan capital until 2106. On a closing note, if we can make one wish, let’s hope for a return to the type of weather we’re used to from this wonderful city that has been such a part of EIBTM for so long. See you all in 2013 and hasta pronto!


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Host an event where ancient scenery inspires new thinking

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THERE’S NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENT. PLAN NOW, VISIT BUSINESSEVENTS.AUSTRALIA.COM

Thursday November 29th


FROM THE ORGANISERS

AIBTM will rotate between GIBTM 2013 sets key Chicago and Orlando focus on Asia starting in 2013

Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12 showdaily@eventoplus.com www.grupoeventoplus.com

Director: Eric Mottard

To find out more about how to get involved with AIBTM 2013, please visit www.aibtm.com

BOOK YOUR STAND FOR 2013 Exhibitors can take advantage of the Advance Booking Price for individual stands during the show and until Friday, December 14th. EIBTM 2013 will be the first edition using the new event layout and floorplan. It will also see the introduction of a new innovative value-led pricing initiative. For more information, either speak to your EIBTM appointed stand contact or visit the Reed Travel Exhibitions sales lounge (N800)

If you are operating in the Middle East, China, Americas or Australia, we also encourage you to come along to the IBTM Events stand and find out more about the IBTM Portfolio of Events and how we can help you achieve your business objectives. All the team at Reed Travel Exhibitions wishes you a successful EIBTM 2012 and we look forward to seeing you again next year.

Editor: Lynn Wong Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Pete Roythorne Art director: Maria Leone Communication: Eva Da Pozzo Events: Maite Arambarri Inés Solanilla Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita Bárbara Gómez Isabel Levy Pilar Lafuente Carmen Sánchez Coordination: Esperanza Iglesias Administration: Noemí Ordóñez Nabila Katira

EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable. While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

FROM THE ORGANISERS

Michael J Lyons, AIBTM’s new Exhibition Director commented, “The move and rotation of AIBTM will offer all stakeholders access to new business opportunities in two key gateway cities that are themselves major hubs of the meeting industry. The core brand values of AIBTM will remain the same: business and education will continue to serve as the key drivers and will be supplemented by peer to peer networking events over a threeday period.” “We have a range of new initiatives which we will be announcing on the run up to the show and look forward to a very exciting year ahead for AIBTM,” Lyons added.

land, Malaysia, Turkey, Sri Lanka, Maldives and Japan being specified as top destinations to place future business.” Reed Travel Exhibitions confirmed a 17 per cent increase in exhibitors participating in last years GIBTM, as well as a rise in high-quality senior buyers with more than 270 Hosted Buyers from across the globe, who attended 7,672 pre-scheduled appointments which took place (8 per cent increase from 2011). Delighted with attendance figures, Lois Hall, GIBTM Exhibitions Manager, commented: “The positive feedback from exhibitors, Hosted Buyers and trade visitors has been incredible. The Middle East has recognised the potential in attracting meetings and events to the region and the successful two and a half days of GIBTM illustrates that there is a hunger for the meetings sector to develop at a swift pace. “We are very happy to hear that exhibitors and buyers had high-quality meetings and appointments and found their participation in GIBTM to be invaluable for the development of their business – that’s what the show is all about.”

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AIBTM, the award-winning Americas Incentive, Business Travel & Meetings Exhibition, has announced that starting in 2013 the show’s location will rotate between the cities of Chicago, Illinois and Orlando, Florida. Choose Chicago will host AIBTM from June 11th through June 13th 2013, at McCormick Place. In 2014, AIBTM will move to Orlando, Florida and the Orange County Convention Center (OCCC) from June 10th through June 12th 2014. In announcing these changes Craig Moyes, Portfolio Director of the IBTM Global Events Portfolio for Reed Travel Exhibitions said, “Following the lead of many associations in the US that move their events to a different place each year, we will now have the flexibility to maximise the enormous potential delivered to AIBTM by both Chicago and Orlando.”

As a direct result of post show feedback following GIBTM 2012 (www.gibtm.com), the show will deliver a specialist exhibitor pavilion in March next year, providing a dedicated area for exhibitors from the Asia Pacific region. GIBTM is also set to launch the very first Market Focus on Asia Networking Event giving Asian destinations the exclusive opportunity to network with Hosted Buyers from the Middle East and globally who have expressed an interest in placing business in Asia. Lois Hall, GIBTM Exhibitions Manager commented, “The incorporation of the Asia Pavilion and networking event into GIBTM is a logical extension to the current show profile and as the outbound business to the region continues to grow – Qatar and Etihad Airlines now also offer airline routes in and out of Asia, delivering a direct link between the MENA region and China, Malaysia and Thailand. “Things are also looking very positive for next year with 65 per cent of MENA buyers from our survey reporting an increase in events placed over the next 12 months with Thai-


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INDUSTRY & TRENDS

How do you choose exactly where to hold your event? The most important factor for organisers planning an event is the geographical location of a destination and its accessibility, according to a recent report conducted by the Prague Convention Bureau. More than 70 per cent of respondents placed these factors at the top of the list, above price (68 per cent) and attractiveness (57 per cent). Understandably, price featured much more highly when it came to venue selection, with 83 per cent stating it as their key criteria. Flexibility of space and logistics (55 per cent) and size and adequacy of space (54 per cent) were the next most important factors. And with a growing indicator of the importance of, and reliance on, good on-site communications technology, 50 per cent of respondents stated that free Wi-Fi for delegates was very important. For association meeting planners, this was even higher at 79 per cent. The survey also asked the group of 261 planners from the UK, USA, Germany, Benelux and France, where they got their

The Iberian Business Travel Association (IBTA, Asociación Ibérica de Viajes de Negocio), has released a report on the Spanish Travel Managers community, which the company will share with us in a session today. Here are a few key facts from the ‘Travel Report Manager 2012 Observatory’ by IBTA-Star Alliance. • Travel Managers in Spain are mainly women. The vast majority hold an academic degree. • They are in intermediary positions. Over half are not subject to procurement despite working in multinationals. • Measuring their work / ROI is mainly based on customer satisfaction and costs. • To improve efficiency, almost 100 per cent focus on preferred suppliers. The second most popular method is using travel-management IT tools. • Half of them handle budgets between €500,000 and €1 million. Only 6.7 per cent have a budget of over €30 million euros.

• Nearly half of those surveyed claim to take CSR into account in their work. The report also puts forward a few key considerations for the future: • Technology will become an even more important part of the travel manager’s job. • From simply being a travel planner, their activity will move towards much more of a management role and will see most becoming travel consultants. • They will manage their activity increasingly with clear performance indicators, in order to be more accurate, both in quantitative and qualitative terms.

• They will increase the automation of administrative processes in order to contain and reduce operating costs. • They will increasingly involve users/customers in the creation and production of services, mostly through technology-based tools. • They will design and implement cross-travel policy, which facilitates the integration of business travel policies and strategies of the organisation. Hector Duarte Masip, “Observatory Alliance IBTASTAR Travel Manager 2012”, February 2102, IBTA, Star Alliance.

Event organisers continue to put faith in social media Social marketing tops the agenda for raising awareness of events again

information on destinations from. Specialist platforms such as Cvent, I&MI, Starcite, Travel-42, Venuefinder and ConventionPlanit topped the list with 48 per cent of the vote, while search engines (mainly Google and Yahoo) and online resources (like MeetingtheWorld.com) were second with 47 per cent. Meanwhile, convention bureaux were highlighted as a key resource by 43 per cent. CVBs, however, ranked much more highly when

it came to finding out who planners would contact first in a destination for venues (52 per cent) and suppliers (92 per cent). Finally, when asked what would convince them to bring a meeting to a destination, 52 per cent stated support from the local hosts, 48 per cent said a creative and high-quality social programme and 45 per cent pointed to financial support from the host city. Stand K800

As if we really need any convincing, it appears social media is still one of the most important marketing tools for the event organisers. The most frequently used social channels being Facebook with 84 per cent, followed by the micro-blogging site Twitter with 61 per cent and XING with 46 per cent. The figures come as part of a report published by Amiando that took in the view of over 1,000 event organisers worldwide. The survey also highlights the fact that the most important goals for social media activities are raising awareness for individual

events (70 per cent) and for the brand as a whole (70 per cent). Furthermore, it appears that trust in social media is growing, with three-quarters of respondents planning on extending their social media activities in the future. According to Amiando, several of the event organisers who indicated plans in last year’s report to increase their social media marketing activities have taken steps to do so and appear satisfied with the results this year. The full report can be downloaded at http://info.amiando. com/social-media-report-2012 Stand O195

INDUSTRY & TRENDS

Steven Hacker, former president of the International Association of Exhibitions and Events (IAEE), has been unveiled as the recipient of the Joint Meetings Industry Council’s 2012 Profile and Power Award. The award was made in recognition of Hacker’s work over a number of years in effectively communicating the value of the exhibition sector and the obstacles to be overcome in order to ensure its ongoing growth and development, particularly to local economies.

“We have said for many years that the key to generating meaningful support for the industry is in successfully communicating the values that are generated at both national levels where policy decisions are being made and at a local level where the real impacts and benefits are being felt in an immediate way,” said Philippe Fournier, JMIC President. “Through his work in advocating with members of the US Congress and the Departments of State and Homeland Security, as well as his driving research to document the economic consequences of visa restrictions on participation in the exhibition industry overall, Steven has successfully addressed both of these key areas and left a legacy of understanding that will support the industry for years to come.”

Spanish travel managers make move from travel processors to travel consultants

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JMIC Profile and Power award winner announced


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CEOs explore confidence and happiness as key drivers for business FROM THE SHOW FLOOR This is my first time at EIBTM and the show has been excellent. I am a corporate client from Austria, and I would definitely come again as I got so many contacts and all the information I needed.

Wanna Binder European Event and Marcom Manager CEE Region Allied Telsis EMENA GMBH

The key reasons I come to EIBTM are to get more information and make new contacts. Of course, it´s always a good opportunity to meet up with my old clients and contacts, like those in China and Hong Kong. I think a lot of people are coming for this reason.

Karl-Heinz Jende Sales Manager Jende Special Tours

INDUSTRY & TRENDS

This premise provided a fascinating backdrop for the traditional EIBTM CEO Summit, as more than 40 top leaders from the industry gathered to learn, analyse trends and share ideas. Economist Dominic Swords guided those present through the current situation. In an economy heavily subject to a lack of confidence in Europe and North

need to rethink our businesses so we all can make people’s lives better. In the era of Happinomics, happiness is translating into a better way of measuring success and successful companies will take this into account in their business plans. With more interactive discussion time this year, significant debates among delegates and a fruitful Q&A with the speakers made sure that the CEO Forum was, as always, a great meeting of minds.

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In a highly challenging world where the economy is still fragile, and where, as Jeremy Garbett recalled, more content was created last year than in the 5,000 previous years, and social networks have transformed the world of human relations, it is more important than ever to take a step back and really think about where we are all headed.

America, businesses have money but are not prepared to invest. Stimulation has helped in the US and the obsession with austerity in Europe is restricting its recovery. But overall, Dominic’s scenario is positive, seeing a slow growth in the coming years, as “big problems are being managed”. Though the risk are there, not only in Europe but also in the possible US fiscal cliff and a China hard landing, we should still escape them all. Futurist Anne-Lise Kjaer presented several key trends especially two seemingly contradictory ones: our obsession with connectivity and efficiency, and our quest for happiness and meaning. How does this translate into our companies, our events and the experiences we deliver? Only five per cent of brands in the UK and US are perceived to have a notable impact on our sense of quality of life. This means we

...continued from page 01 Higher quality F&B One possible downside to this is that our fascination with food now means that the humble F&B provision is almost under as much scrutiny as the content of the conference or event itself. And this would seem to be reflected in the recent Road to Recovery survey by the International Association of Congress Centres (AIPC), which reported that 51 per cent of respondents said their clients were demanding higher quality food and beverage. Indeed some would argue that food and content are inextricably linked; serve the right food and you empower your delegates to concentrate and engage with the content and make the most of the experience… serve the wrong food and you’re devaluing your event by sending your delegates to sleep for the afternoon.

The Fairmont Chateau Whistler

A balanced diet, and sustainable too! Meeting food has become so much of a big issue over the past few years that even English celebrity chef Jamie Oliver is in on the act. The culinary crusader has been working with the Scandic Hotel Group since 2009, creating conference menus that help people – as the group puts it – “stay sharp throughout the day” by giving them “meetings packed with great food, inspiration and energy”. “We can’t guarantee that all business meetings held in our hotels will deliver great results, but we can promise that the food served to them is the best around,” announces the Scandic website. Naturally, food is heavily linked to sustainability. It’s not just about great tasting food,

Disneyland Paris Business Solutions

it’s about where that great tasting food has come from. This has inspired a number of venues around the world to introduce innovative farm-to-table programmes to ensure the provenance of their produce supply. However, some venues are taking things further by integrating the produce into the whole venue experience. For example, Langham Place in Hong Kong has launched an Organic Herb Garden – that uses 100 per cent organic pesticides – in its Backyard bar area. The garden contains over 40 types of herbs and guests are encouraged to pick their own aromatic herbs to add to the dishes or cocktails of their choice.

Food that transmits messages The Business Solutions team in Disneyland Paris has taken a new approach to culinary offerings where food can become the centerpiece of an event and deliciously deliver the event’s message with organic, vegetarian or other dietary selection. All food trays and containers used for group events are recyclable and 100 per cent biodegradable. Beyond the kitchen, the venue also offers exclusive, one-ofa-kind event options to delight meeting attendees. Skilled onsite catering chefs are available to share their expertise and host culinary workshops. Disneyland Paris’ certified sommeliers can also pair the best wines to any menu, and expert florists will create beautiful décor to complement any event theme.

Learning from the experts And to cap off our culinary curiosities, food is even starting to play a key role in breakout sessions and activities at venues. Fairmont Hotels & Resorts, for example, is tapping into the skills of its AAA Five Diamond and Michelin-starred chefs, inhouse beekeepers and many food experts to create memorable gastronomic activities from culinary competitions to chefhosted, pick-your-own garden tours into their events. Theo Randall, Chef Patron of the InterContinental London Park lane is launching a new private cooking and dining experience for corporate events and meetings. The sessions offer delegates the chance to learn how to cook rustic Italian cuisine: an engaging cooking demonstration, tips from the Chef, and the pleasure of tasting the dishes prepared during the demonstration with paired wine. So it appears that with our airwaves full of cooking shows and travelogues dedicated to finding the best food in the world, our meetings and events are now following suit.


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Experience the joie de vivre of Montréal, the only city in the world to embrace North American efficiency and a laid-back European mindset. In Montréal, we’ve got all the nuts and bolts to help you plan a successful event—like our ultramodern convention centre, the Palais des congrès (with more than 50,000 m2 of meeting space), over 26,500 downtown hotel rooms and Team Montréal, always on hand to make sure your event runs flawlessly. We’ll bring artfully creative, customized solutions to craft that extra touch of magic your attendees will never forget. tourisme-montreal.org/meet

THERE’S

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SOMETHING

different

ABOUT

MONTRÉAL.


BRIEFS

Russian DMC Russkie Prostori now offers day tours by hydrofoil to the little known country, the Republic of Abkhazia. Located near the Caucasian mountain range in the north-east side of the Black Sea, it has a population of around 300,000 and is “full of charm, mystique”, according to Ola Kastensson, Managing Director of the DMC. The DMC has also recently opened new offices in Sochi to service the international meetings market. Stand E335 Some awards are not given to honour the winners but to draw attention to the harm they have done. The Spanish association for DMCs, SpainDMCs, has created the new ‘MELON’ award to be given to those professionals, companies or businesses whose actions and management have hurt the DMC sector. The award will be presented together with the Spain DMC Awards at EIBTM this year. It’s vital for businesses in upcoming destination to prove their worth in the global marketplace, and Argentinean DMC Azeta Viaggi Incentives has done just that by gaining accreditation to the international standard ISO 9001 2008. The standard certifies the company as having robust quality management systems in place, along with a programme for continual improvement. Stand B300

DESTINATIONS The Mexico Tourism Board opens a new office in Brussels in December 2012 to support European conference and congress planners. Mexico City has moved up the ICCA destination ranking to number 20 in 2011. Stand D350

This year has seen the Kuala Lumpur Convention Centre host one of the largest events in its seven-year history. The 25th World Gas Conference 2012 (WGC 2012) in June drew over 8,000 delegates to the city, filling the centre’s entire 22,659sqm of function space, including a new 2,600sqm marquee known as Hall 6, which was built specifically for the event. This year has also seen the venue win ‘Best Convention Centre in Asia’ at the MICE Report Awards and Gold for ‘Best Print Advertising Campaign’ in the Meetings Industry Marketing Awards (MIMA) for the Centre’s Batik Sarong Tie-Up Campaign. Stand D550 CMI - Congress and Exhibition Centre Innsbruck has been reaping the benefits of its upgrade and refurbishment programme. The entire site is now set on one ground-floor level with a new entry area and additional hall space. Offering 60,000sqm of floor space in 24 halls, the venue has hosted around 500 events in the past year, with a total of more than 450,000 visitors. CMI currently generates up to 10 per cent of all bednights in Innsbruck, making it the biggest operator in the Austrian meetings and events industry outside Vienna, and a key contributor to the local and regional economy. Stand i250 ICS International Congress Center Stuttgart played host to 4,500 medical experts between October 19th and 23rd this year at the annual conference of the German, Austrian and Swiss Associations for Haematology and Oncology. This was the first time the event had been held in Stuttgart and was organised by a scientific executive committee comprising three centres: Stuttgart; Tübingen; and Ulm. Stand J100 Marriott International Paris will be showcasing its expanding portfolio of venues in the French capital at this year’s EIBTM, which includes a choice of three Marriott brands: Renaissance Hotels; Marriott Hotels & Resorts; and Courtyard by Marriott. In total the group offers 2,738 rooms and suites, 133 meeting rooms and a total area of 9,286sqm of conference spaces spread over 12 different venues across the city. It can also handle incentive programmes for up to 1,200 participants or gala dinners of up to 2,000 guests. Stand E300 The Hotel Adlon Kempinski Berlin walked away with three major accolades at the 2012 World Travel Awards in October. The so-called “Oscars of the Travel Industry” saw Kempinski’s flagship

property win “Europe’s Leading Business Hotel”, “Germany’s Leading Hotel” and “Germany’s Leading Conference Hotel”. The iconic hotel is located in the very heart of Berlin, right next to the famous Brandenburg Gate, and offers 304 guest rooms, 78 suites and two restaurants, as well as a spa and wellness area. Since reopening in August 1997, the hotel’s international reputation has steadily grown and this latest run of successes positions it as one of Europe’s leading hotels. Stand G700 Spanish hotel chain Fiesta Hotel Group has rebranded to Palladium Hotel Group. The change comes as the company moves into its fifth decade in business and sits comfortably as Spain’s sixth most important hotel group in terms of properties and room inventory. Palladium Hotel Group will now replace Fiesta Hotel Group as the holding company for the Ayre Hoteles, The Royal suites By Palladium, Ushuaïa Ibiza Beach Hotel, Mallorca Rocks Hotel, Grand Palladium Hotels & Resorts and Sa Talaia Boutique Villa brands which are currently part of Palladium. Stand M650 Edinburgh International Conference Centre (EICC) has started the six-month countdown to the opening of its new 2,000sqm Lennox Suite expansion space. Over 200 prospective clients and specialist press visitors have already taken hardhat tours of the new facility, now in its final fit out stage. Also donning protective gear in the countdown to opening will be the brigade of chefs and the catering front of house team at EICC as they map out optimal service plans for the new Lennox Suite in tiered banqueting set up for 750 or for 2,000 guests in flatfloored formation. The venue will be reopening with bang with its first event being the International Investigative Dermatology from May 8th to 11th 2013. Stand G300b

TECHNOLOGY Marina Bay Sands Singapore’s new Pocket Concierge app allows quick and easy access to information, directions, offers and virtual tours of the property at the touch of a screen. By simply downloading the app onto their mobile device, visitors can now breeze through the Marina Bay Sands using virtual maps or take a virtual tour to preview some of the venue’s hottest attractions. Stand E850

Reflecting the rising demand for audiovisual and webstreaming services in the hotel and conference centre sector in France, global supplier PSAV has opened a new branch office and equipment warehouse in Alfortville. Working alongside the company’s facilities in London and Munich, the new operation will serve as a hub for European events where event technology equipment will be stored. The new facility will also allow PSAV to expand its services from only providing on-site storage, in which AV equipment is stored at the hotel and managed by a team of location-based technicians, to offering “drop-off” or day event service. Stand N250 Creator Meeting Support is celebrating 25 years of service. The company, which produces badges, lanyards, bags, USB sticks, notepads and whatever else makes event planners’ lives easier, has launched a Smart Return Policy. This allows unused standard products to be returned to the company with a guaranteed full refund. The company believes this will help events generate less waste, as well as offering a more flexibility, cost-effective and stress-free planning process. Stand O210 Brain&Heart by Giumelli is a web performance improvement platform, able to manage the professional performance of business targets, through a dynamic and interactive communication channel. The platform consists of two main modules: “Brain”, which allows the organiser to process the data directly received from the company’s CRM; and “Heart”, which is able to animate and enrich the web page of the event through interactive videos, motivational or training courses, a dedicated web TV channel and also online games. Stand N210

SUSTAINABILITY The four-star Icelandair Hotel Reykjavik Natura has received a Certificate of Registration for the Environmental Management System ISO 14001, an environmental policy that seeks to use resources responsibly, reduce waste and increase recycling, while finding effective ways to prevent and reduce pollution. The hotel also says that it chooses environmentally friendly commodities and services to help with its emphasis on using local products and Icelandic ingredients. Stand J650 Copenhagen, renowned as one of the most environmentally friendly capital cities in the world, with a record breaking 64 per cent of all hotel rooms in the city holding

official eco-certificates, is now also a world leader in terms of its green economy according to the 2012 Global Green Economy Index (GGEI). The survey, which is conducted by international consultants, Dual Citizen Inc, ranks perceptions of green performance in the main cities of 27 nations. The Danish capital has also been named European Green Capital 2014 – an initiative created by the European Commission – an unsurprising accolade given that the city hosted the majority of meetings related to the world’s first eco-certified European Union presidency, as well as achieving the ISO 20121 certification for the 2012 EU Presidency. Stand i425 A new born star for international meetings This is what Sinan Inan, Director of the Antalya Convention Bureau (ACB) sees his city as. Apart from its rich cultural heritage and a great climate facility, it has more than 550,000 beds and 150,000 meeting seat capacity. Host to ABTA (British Travel Agencies Association) Congress in October, it will also host the ICCA World Congress in 2014 and the Expo Children and Flower in 2016. Stand L400

BRIEFS

This year Saleslink Marketing celebrates 10 years of success increasing revenues for DMCs from the outbound Iberian markets. The company operates in Spain and Portugal under two distinct brands: Saleslink Marketing – Outgoing Spain and Saleslink Marketing – Outgoing Portugal, both of which specialise in connecting the company’s worldwide DMC network to MICE organisers in both countries. Following the success built up over the past decade, the company has produced a record amount of confirmed worldwide MICE business in 2012, despite smaller lead times, smaller group numbers and challenging budgets. Stand J710

HOTELS & VENUES

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SERVICES

Melville Data Services and EIBTM have developed a new application which allows exhibitors to know more about their visitors and increase their return of investment in the tradeshow. The new technology collects real time sales leads through scanning visitors badges as they attend the stand. Through this instrument, exhibitors get visitor data, while entering information about the contact and their requirements, and the application is available offline, anywhere on the show floor. “The tool encaourages exhibitors to take the information they require to follow up leads quickly and accurately and improve their conversion”, said Clair Ray, Exhibitor Services Manager, Melville Data Services. Stand i220

See online EIBTM Show Daily www.eibtm.com/ showdaily


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THE CZECH REPUBLIC PROVIDES AN EXCELLENT EXAMPLE OF EUROPEAN DIVERSITY: in one small area, a number of completely diverse regions come together, all easily within reach of one another. In Prague, as well as other Czech cities, you will find a quiet and safe destination, excellent accessibility thanks to 5 international airports and international rail connections, and many luxury hotels and conference centres that meet international standards as regards quality and capacity.

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The Czech Republic

A Stunningly

Different Destination

THE CZECH CONVENTION BUREAU provides all events organisers with a variety of complimentary services and tools tailored to suit all your needs.

MEET US AT THE STAND K800 CONTACT DETAILS: CzechTourism – Czech Convention Bureau, Vinohradska 46, 120 41 Prague 2, Czech Republic Phone: +420 221 580 111, Fax: +420 221 580 463 czechconvention@czechtourism.cz or visit www.czechconvention.com and www.czechtourism.com


SERVICES

the Spanish meetings and events industry. To that end, the Forum recently presented a document to the headquarters of the Spanish Confederation of Business Organisations (CEOE) in Madrid. Their goal is to be a high-level voice for the industry as well as helping refine and develop the guidelines set by the various associations to achieve growth.

Air Charter Travel celebrates 20 with EIBTM

UK-based Air Charter Travel is celebrating 20 years of collaboration with Reed Travel Exhibitions this November when it provides its 20th Hosted Buyer flight to EIBTM. The company first teamed up with Reed Travel Exhibitions in May 1992 when it transported 30 senior buyers on a day-return flight from Biggin Hill to Geneva on board a Crossair Saab 340 turboprop. Since then the Hosted Buyer flight has evolved into an integral part of the exhibition and this year, Air Charter Travel will be arranging transport for over 160 UK-based Buyers on a Thomas Cook Airbus 321.

Passengers experience the full benefits of flying by private charter with dedicated check-in desks bearing the EIBTM logo speeding them through the departure process. Once on board the buyers are treated to a traditional in-flight service with complimentary bucks fizz, newspapers and a full English breakfast. A show brochure is available on each seat enabling buyers to forward plan their time at the show. On arrival at Barcelona, buyers are taken directly to the exhibition, where often within an hour of touch down, they can begin their appointment schedule. Stand G805

Earlier this year, Olé Special Events was faced with the task of taking Basel Tourismus Marketing & Communications and its guests – all of whom were well travelled people with a big interest in culture, art and gastronomy – on a 36-hour tour of Madrid.

The main idea was to build a programme that could show the 140-strong group as much as possible of Madrid without tiring them. Throughout the tour the organisers had to keep in mind the average age of the group and the luxury nature of the trip. On arrival, buses and guides were ready to welcome the guests, and the first day’s programme included a walking tour of the Madrid’s old town, a private tapas lunch and Flamenco Show followed by a guided visit to the Prado and Thyssen Bornemisza Museum. During lunch, luggage was brought to the hotel and delivered to the guests’

rooms. After a short rest at the hotel, the group was transferred to the Casino de Madrid for a Gala dinner at the Royal room served by the prestigious chef Paco Roncero. Every guest received a set of olive oils in their rooms as a pillow gift. The second day was dedicated to the amazing city of Toledo, and guests were guided through the city, which dates back to the Middle Ages, visiting the Cathedral and the Synagogue before having lunch at Hosteria del Cardenal. After lunch, guests were transferred by coach directly to airport. Stand G660

SERVICES

OPC Spain, AFE, APCE, Spain DMC, MPI, ICCA and SITE Spain have joined forces to represent the interests of a market characterised which contributed €5 billion to the domestic economy in 2011, according to the Spain Convention Bureau. The Forum of Spanish Meetings and Events Industry Associations aims to develop a strategic plan for the development of

Olé stages whistle-stop tour of Madrid

Self-drive tours in India Self-driving tours in India can be challenging and are few and far between, mostly owing to the technicalities difficulties involved in setting them up. However, Indebo India recently took a group of driving enthusiasts on a driving tour. Driving for about six hours every day, the group of six vehicles reached the banks of the Sutlej, after passing through Narkanda and a mandatory halt at Reckong Peo, and stopped for two nights at Kalpa. The next stop was at Nako monastery in the tiny town of Nako – another small but symbolically relevant stop in this part of the Himalayas. The road from here went further higher up towards Kaza –

ON THE MEETINGS INDUSTRY: In terms of air travel, international capacity growth is the headline for China in 2013, with carriers focusing on expanding their global footprints. Rob Davidson, IBTM Trends Report 2012

a route that is lined with famous monasteries like the Tabo monastery and the Dhankar Gompa. The Banjara Retreat at Kaza gave the eager drivers some time to unwind, before embarking on the road to Jispa which goes through the Kunzum pass with the road reaching an altitude of 4,555 metres before descending to about 3,142 metres at Jispa. There is the option of taking a slight detour to Chandra Tal – the celebrated lake, famous for its still reflections of the moon on a full moon night. At the Padma Lodge at Jispa, the group took a day off to enjoy the local scenery and experience life in the nearby villages. Taking to the road once again, the entourage headed straight

The number of meetings in the US and Canada will rise by 2.8% and 3.3% respectively in 2013. But budgets will only increase 1% and 0.1% respectively. MPI’s Business Barometer forecast In the US, increased demand + tight supply = suppliers holding their ground when negotiating contract terms… But organisations with centralised sourcing and contracting practices manage to secure more favorable terms than those working with a property on an ad hoc basis. CWT Travel Price Forecast

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A forum with seven Spanish associations

for Leh via Sarchu. The journey opened up a number of stimulating ideas – self driving allows a degree of freedom that other forms of travel don’t. Since regulations on self-driving in India require specific marked vehicles which are only available in Delhi, Bombay and Bangalore, Indebo India has decided to open up all these regions to exciting selfdrive options. Stand D500

If the worst fears of the euro collapsing or a significant Chinese slowdown have not come true by end 2012, growth in business travel and meetings will resume in 2013 as corporations realise they must keep traveling to expand their businesses. Advito Industry Forecast Cost per attendee per day will increase 4-5% in the US; returning demand for meetings at upscale properties is expected to result in inflation of up to 5.5%. CWT Travel Price Forecast Meeting and event cost per attendee per day costs will increase 5-7% throughout Asia Pacific in 2013. CWT Travel Price Forecast


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Thursday November 29th

Join us for a breakfast “à la Parisienne” Enjoy a typical Parisian breakfast with delicious croissants and discover five vibrant hotels in Paris.

Come & join us

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on Accor booth - G500 Thursday 29th November from 10:00 am


DESTINATIONS

We all know its famous sparkling drink, but now the Champagne region of France is also hoping to make a name for itself in the meetings and events sector. Champagne Convention Bureau and Aube en Champagne Tourism & Congress Board, which represents the three cities of Reims, Châlonsen-Champagne and Epernay, will be debuting at EIBTM this year. The region offers a wide range of recreational activities, from cultural visits and cellar tours to Champagne tasting and a Champagne Tourist Trail. But also the

three cities offer a world-class meetings infrastructures, including the Convention Centre of Reims, with two amphitheaters and an exhibition area of 2,500sqm; the Exhibition Park, in Reims, with three modular halls (from 3,240 to 4,320sqm); The Capitole-en-Champagne, in Châlons-en-Champagne, with three main halls of up to 6,200sqm; the Millesium, in Epernay, with 6,800sqm of space; and many meeting rooms in the Champagne Houses, hotels and restaurants across the region. Stand K400

Taking place on March 2nd and 3rd 2013 at the Grimaldi Forum Monaco, Monaco Anime Game Show (MAGS) brings together professionals, associations and individuals dedicated to video games, anime games, manga, Japanese culture and science fiction. There will be a wide variety of public events throughout the conference, ranging from demonstrations of martial arts to concerts and cosplay. A number of big names have already confirmed their presence, including Michel Ocelot, Patrick Moya and Akino Arai. The Grimaldi Forum Monaco will welcome this show as part of a number of new events expected in 2013. Stand J550

South Africa targets global competitiveness

Building on the legacy left behind by the last Fifa World Cup in terms of meetings and events infrastructure - South Africa continues to look towards boosting its global and regional competitiveness and unlocking the significant potential of the business events market for itself and the rest of the continent. As part of this process, South African Tourism used EIBTM as a platform to announce a number of new initiatives. These include

the international benchmarking of the South African bidding process lead by the recently formed Business Events Coordinating Council (BECC), a body that represents the country’s convention bureaux and provinces. Incentive tourism is also a significant focus in South Africa’s plans. The election this year of David Sand to the global president of the Society for Incentive and Travel Executives (SITE) – the first African to take

the position – gives South Africa a unique opportunity to attract more incentive travellers to South and Southern Africa. Two other major initiatives include the launch of the SANCB (South African National Convention Bureau), which is charged with sharpening the destination’s competitiveness, and the unveiling of the new expanded Meetings Africa which debuted at EIBTM. Meetings Africa 2013 takes place at the Sandton Convention Centre from February 18th to 20th. Stand D400

Follow us on Twitter

@EIBTMevent

DESTINATIONS

Ph.PRALIAUD CDT AUBE

IN 2013, THE GRIMALDI FORUM BECOMES THE NEW ANIME GAME TEMPLE!

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Bubbles in your meetings

Madrid passes the magic hundred barrier It may have seen more than its fair share of troubles over the past few months, but Madrid continues to blaze a trail in the congress market. The city has ranked sixth in the ICCA tables for the second consecutive year. And to further raise its congress kudos, this year the Spanish capital passed the magical 100 events barrier, hosting 130 international congresses. This represents a growth of 14 per cent compared to 2010. In 2011, only 12 cities worldwide have won more than 100 conferences, which places Madrid in the midst of a very exclusive club. And there is little sign of this trend abating, with the city being confirmed as the venue for no fewer than six new events, including Microsoft TechEd EMEA 2013, with 4,500 attendees; and AIA Thailand 2013, with 2,500 attendees. The city also has four pending applications, which could see

more than 4,000 professionals descending on the capital. In regard to the association market, in the first five months of this year Madrid was confirmed as the venue for 19 new congresses, reaching more than 16,000 delegates. Today, that figure stands at 35, mostly international conference and amounting to an impressive 34,000 visitors between 2013 and 2017. Stand N400


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Thursday November 29th


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ANTALYA PROUD TO HOST 53RD ICCA CONGRESS IN 2014 Our Partners

www.antalyaconvention.org antalya@antalyaconvention.org


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Thursday November 29th


PANAMA GETS NEW CONFERENCE CENTRE

Due to open in 2014, it will offer a total of 50,000sqm for meetings and events: 16 meeting rooms, a theatre for 1,947 delegates, an amphitheatre for

2,000, and a 15,000sqm exhibition hall as well as a multi-purpose 4,000sqm hall. Panama Tourism Authority Stand B245

Savour Catalan gastronomy in meetings Catalan cuisine has a long and lustrous history, with recipes collated in historic cookery books, such as the Llibre de Sent Soví, dating back more than 600 years. For this reason, the Culinary Institute of Catalonia Foundation (FICC) is campaigning with UNESCO to ensure that Catalan cuisine is catalogued as a World Intangible Heritage in 2014. Catalonia’s diversity of geography allows it to produce a vast “basket” of quality prod-

ucts that make its cuisine quite unique. The region also works hard to protect its standards with the provenance and quality of produce certified through such seals of approval as Denominations of Origin (DO) and protected geographic status. From its early beginnings, Catalonia has become associated with culinary excellence on the international scene. Chefs like Ferran Adrià, Carme Ruscalleda, Joan Roca, Carles Gaig and Sergi Arola, amongst oth-

ers, are ambassadors of its culture, and Catalonia has 53 stars in the 2012 Michelin Guide. Furthermore, the combination of this gastronomic genius and the wide range of meetings and events facilities and venues that are on offer across Catalonia, make the region the perfect choice for conventions of all shapes and sizes. Catalunya Convention Bureau Stand N500

as has eight holes directly on the ocean. Both of these courses are listed among the top 100 in the world by Golf Magazine. The Dominican Republic is a member of the Council and World Amateur Golf Headquarters Golf Amateur World Championships team and counts no fewer than 29 courses scattered across the island. And it boasts a host of high-profile designers such as Pete Dye, Robert Trent Jones, Gary Player, Jack Nicklaus, Spanish Jose “Pepe “Gancedo, Tom Fazio, Nick Price and Nick Faldo. Dominican Republic Tourism Board Stand D300

GET ON THE TITANIC EXPERIENCE

There are so many stories within the Titanic’s own story that it has become difficult to separate fact from fiction. But you can now discover this legend for yourself by joining the Titanic Belfast team from Northern Ireland at the Meet in Ireland. The team will be

showcasing their ‘Titanic Belfast’ exhibition, which takes you to the heart of Belfast and onto slipways where the RMS Titanic was built. With over nine galleries of exhibitions and full-scale reconstructions, visitors can explore the Titanic story in a fresh and

insightful way. From its construction to the ill-fated maiden voyage, the exhibition goes beyond the aftermath of the sinking, to the discovery of the wreck and continues into the present day with a live undersea exploration centre. Stand G400

Canada continues to attract big guns

Not only is Canada a vast and fascinating country to explore, but it also offers a wide range of meeting and event facilities. So, it’s no surprise that for the years ahead, it has already confirmed it will be hosting some big meetings. The International Astronautical Congress will be visiting Toronto from September 26th to October 3rd, 2014. The congress will bring 2,500

delegates to Toronto and occupy 7,200 hotel room-nights. Meanwhile, July 2014 will see over 4,000 international delegates converging on Toronto to attend the Amway Leadership Seminar. Meetings & Conventions Calgary (MCC) is pleased to announce that Calgary has been selected for a three-year commitment to host the Western Retail Lumber Association (WRLA) Prairie Showcase Buying

Show and Convention for 2015, 2016, and 2017. The event is expected to generate 3,850 room nights and C$1.3 million (€1.01 million) in economic revenue in 2015 and grow each year thereafter. The dates for 2015 are January 21st to 23rd. The city will also host the 2015 World Handball Championship. Tourism Vancouver has secured the prestigious World Glaucoma Congress, which will take place in July 2014 at the Vancouver Convention Centre. Next year’s congress will be the first time the WGA has met in Vancouver, with more than 4,000 delegates expected to attend. Finally, Montreal’s highlights include the 2016 IUTAM (Theoretical & Applied Mechanics) congress with 2,500 delegates and the 2018 Applied Psychology Congress with 6,000 delegates. Canadian Tourism Commission Stand A300

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If you’re looking for a good golfing break in the Caribbean, then look no further than the Dominican Republic. The country has just won the IATGO Award for the best golf destination in Latin America and the Caribbean 2013. With the largest selection of internationally renowned golf course in the entire Caribbean, the Dominican Republic has become the ultimate destination for golf tourism. Some of the island’s stand-out courses include Diente de Perro at Casa de Campo, considered a challenge for its oceanfront holes and strong sea breeze, and the Punta Espada designed by Jack Nicklaus at Cap Cana, which is 7,382 yards long

DESTINATIONS

Tee-off in the Carribean


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Thursday November 29th

HOTELS & VENUES

Galeries Lafayette ups delegate festive wow factor for centenary

CREAM OF THE CROP

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HOTELS & VENUES

Landmark Parisian department store celebrates 100 years of style and culture with unique events offering.

Opened in October 1912, Galaries Lafayette’s inauguration was a major event in Paris. The store’s five floors, balconies and stunning Art Nouveau dome were advertised all over Paris, the provinces and even globally as the ultimate in refinement. To celebrate its centenary, the shopping haven is offering a host of creative ideas for festive corporate functions from fashion shows and make-up workshops, to wine tasting and more. Delegates will also able to ex-

plore a fascinating special exhibition marking the milestone of this monument of the Boulevard Haussmann in the legendary department store’s contemporary art gallery. “1912-2012: Chronicles of a Creative Itinerary” tells the story of Galeries Lafayette over the past 100 years, combining culture and shopping. The exhibition will run until January 26th 2013, so there has never been a better time to meet at this stunning venue. Stand J450

Melbourne Convention and Exhibition Centre’s ‘home-made’ vanilla yoghurt fought off competition from nearly 30 other entries to take the champion trophy in the Royal Melbourne Fine Food Awards recently. The venue’s

delighted Executive Chef Tony Panetta said: “I’m incredibly proud of our skilled kitchen team. These awards acknowledge some of the best producers around the country and we’re thrilled to be included in this list.” Stand E500

Hairdressing takes on PortAventura After passing through Bari, Cannes, Hammamet and Kos, the L’Oréal Business Forum finally arrived in Tarragona, Spain, at the PortAventura Business & Events centre, courtesy of French events agency Ekypage. To make the 2012 edition even more special than usual, the forum for professional hairdressers celebrated its 10th anniversary. To give an indication of the scale of the event, it included 80 chefs, 90 waiters, 70 hostesses, 30 technical staff, and simultaneous translation of eight languages; and brought together 2,000 hairdressers from 45 different countries. Organising the event was made easier by the fact that it

was held in one location, using the convention centre and three of its hotels for accommodation for the attendees. Entertainment activities were held in the Mediterranean Area, which was reserved exclusively for the group. Attendees were treated to a combination of artistic and business seminars, various social events, such as the Lake Party with live music by a lake. An ancient bullfighting ring was also transformed to host the closing gala dinner. The three-day event was also transmitted on L’Oréal TV, which attendees were able to watch in their hotel room and on screens in the convention centre. Stand: N500

Rotary on the English Riviera A feast of education and entertainment greeted over 400 hundred Rotarians when they attended the Rotary District 1210’s Annual Conference in October in the English Riviera, Torquay. Renowned for the outstanding philanthropic and charitable deeds of its members, which help many under-privileged groups worldwide every year, the Rotary Club has hundreds of district groups across the globe. District 1210 represents the English counties of Staffordshire, Shropshire and parts of the West Midlands. Its governor, Trevor Davies, and his conference chairman, Lynne Deavin, had considered several venues for their conference before deciding on the Riviera International Conference Centre (RICC) in Torquay. “We liked the RICC for several reasons,” explained Davies. “First, the facilities are excellent and all under one roof. Second it accommodated our numbers comfortably, and third, all the hotels are easily accessible. Oh yes, and we were promised good weather!” Like all Rotary Club annual conferences, District 1210’s was a mix of both business and leisure, so Torquay’s status as one of the most popular holiday resorts in the UK also played a key role in the decision-making process. In their free time, delegates could sample the town’s delights, including walking along the promenade and visiting the beach and famous pier. Stand G250

Celebrate our 25th anniversary with us #eibtm25


it was in the year

1987...

The eighties were awesome. With EIBTM celebrating its 25th birthday, we decided to go back in time to the year when it all began… and like that famous time-travelling spy Austin Powers, we think it’s “groovy baby!” Come and join us on our nostalgic journey…

While the legendary Maradona triumphed two years earlier for FC Barcelona, several of today’s stars were born this year: Lionel Messi; Gerard Pique; and Cesc Fabregas. Today, all three are world champions and new parents. Other sporting icons born this year include Maria Sharapova.

Barcelona was embarking on a complete transformation in preparation for the Olympics - before this the city had none of the many urban beaches and cool clubs it has today. At the same time, the city suffered badly at the hands of ETA with a number of terrorist bomb attacks.

Meanwhile in the cinema, Christian Bale starred as the skinny preteen in Empire of the Sun and Glenn Close triumphed in Fatal Attraction – a role which gave us a whole new term for slightly scary ex-partners: “bunny boilers”. Vampires hadn’t lost any of their bite with Jason Patrick and Kiefer Sutherland starring in The Lost Boys. And finally, Christopher Reed was once again sporting his red and blue tights in Superman IV.

Spanish school children still painted the map of Europe in two colors, blue for the Western half and red for the East. But these were optimistic times: Ronald Reagan and Mikhail Gorbachev signed an agreement to scrap nuclear weapons, and Argentina was reestablishing itself after Videla’s military dictatorship.

Finally, master of science fiction, Isaac Asimov made his famous prediction: “By 2012, if we have not destroyed ourselves in a nuclear war, there will be between eight and 10 billion people worldwide, and with enormous problems of hunger.” So far, the world’s population has reached just seven billion.


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...

This year we sadly said goodbye to one of the great Hollywood divas, Rita Hayworth. Also departing this mortal coil in 1987 was infamous artist Andy Warhol.

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CELEBRATING 25 YEARS

it was in the year

Two of the most talked about bands of the nineties were formed this year: Nirvana and Green Day. And, as today, video games were all the rage… however we weren’t so technologically sophisticated back then and our favourite game was… Pac-Man!

Thursday November 29th

Nelson Piquet won his third Formula 1 title.

Despite global optimism around nuclear weapons, other nightmares were just beginning, as the West awoke to the horrors of a new mystery illness… AIDS.

1987... ATOUT FRANCE SHARES SOME WORDS OF WISDOM À-LA-FRANÇAISE

Jeremy Garbett,

Founding Director, deeper blue ltd What is the biggest change you have seen that has impacted the meetings industry over the past 25 years?

Communications: We’re now in a totally different world in that regard. Everything is faster and more widespread; both between companies and individuals. Twenty-five years ago fax and landline telephones were still the primary channels. However with speed sometimes comes less thought. We need to be careful that speed does not detract from thoughtful creativity. Technology: moving from tape and slides to a digital platform with projected PPT decks has revolutionised the speaker support process, both in terms of its delivery and creativity. Clients: there’s less long-term planning now, it’s all far more short-term. Health and Safety: this has been much improved and now (in the UK) represents a good balance between reality and safeguarding people’s health and lives.

Describe for me what a corporate convention will be like in another 25 years?

It will be far more customised to the individual. There will be more pre-event engagement, more emotional takeouts, more impact empirically too with insight and facts driving the content. There will be more seamless connectivity to delegates. More travelling as people want more balance in their business lives and don’t want to tap out or peer into laptop cameras without any proper real-life interactivity. Face-to-face meetings will grow in stature as a result. We will also be using more creative ways to engage the audience. More authoritative and better informed audiences will be more sceptical or cynical and will need more (and expect) from a faceto-face meeting/convention. What has EIBTM brought to the industry over this time?

EIBTM has brought the relevant agencies and facilities together in one place at one time for a brilliant and relevant networking event… and it’s increasingly becoming a brilliant training forum too.

The continued focus on Technology at EIBTM reflects its importance to the industry, and it’s rapidly changing nature.

Philip Haines, Managing Director, Eventbookings. com, UK (Exhibitor, 2006)

The unexpected creates the event. Georges Braque, French painter

The true achievement of a team is to maintain a long-term competitiveness. Alain Prost, French F1 pilote

Adventure: an event which is not ordinary but doesn’t necessarily have to be extraordinary. Jean-Paul Sartre, French writer and philosopher

The two secrets of success are quality and creativity. Paul Bocuse, French Chef One can achieve everything if it only depends on one’s will. Marcel Proust, French writer

EIBTM has turned the meeting industry from a home-made cake into a professional industry giving dignity and economic meaning to its members. EIBTM has been able to clearly demonstrate the economic impact of the meetings industry and make people aware of its value. The show has always inspired me thanks to its educational programme and the wide variety of venues and locations present, plus it’s a great networking opportunity: meeting people from around the world has enriched me!

Bruna Migliazza, Marketing Manager, Hay Group

We met “the world” at this years EIBTM exhibition in Barcelona. A truly international event. The Reed team were very hands on and were available to answer questions and sort any issues that arose. The planned meetings that we had were great but we were also very pleasantly surprised by some of the spontaneous meetings and we are now continuing conversations with a surprising number of potential clients. It was a great business and networking event for us and we will definitely be back next year.

Laurence Koe (Partner), Hey Buddy TV, UK (2007)

For us it is definitely more quality than quantity and this year the quality of buyers has been fantastic.

Brad Edman, Marriott Mumbai (Exhibitor, 2008)


Over the past 25 years, what has EIBTM brought to the meetings industry?

Meetings in the future will be…

In 25 years time, I think people will be represented face-to-face by holographic representations of themselves, enabling them to be in several places at once, all controlled from one point. There will be even faster interactivity in the office and conference rooms, with some form of ‘glasses’ or embedded lenses enabling computer and personal communications to be interacted by thought or eye movement.

In the past 25 years, EIBTM has changed in many ways: education and activities have gained more importance on the show floor. This show has focused on an intellectual level and not only selling square metres. EIBTM has become more than just an opportunity to do business.

Maarten Vanneste, abbit Meeting Support

EIBTM has provided a regular meeting point in Europe for the key industry professionals to learn, discuss, talk and trade in a quality setting, using cuttingedge technology and making full use of a large Hosted Buyer programme. The work on the show floor and in the meeting rooms is always rewarding, albeit exhausting. But, because of the hardened, ‘work hard, play hard’ breed we are, there is still usually some energy left for socialising, which is generally where the most serious business is sealed.

EIBTM has a good mixture of destinations, hotel groups and suppliers, with a big focus on incentives. It definitely is a valuable window for its audience.

Kirsten Ferguson, London & Partners

Heidi Bachl,

Marketing & Sales, Activ’Travel Germany

“I first attended EIBTM in Geneva in 1988, and I have continued to come every year since. Throughout this time the shows have been a leading global event for the meetings, incentives, events and business travel industry. From 1989 I was involved in the Hosted Buyer programme, bringing meeting and incentive planners from Germany to EIBTM. In all these years, for my clients, it has always been a successful show and they have

benefitted hugely from networking and meeting with many professional exhibitors to do serious business. I congratulate EIBTM on its 25th anniversary and may it continue many more years to come. Thank you for an efficient and professional service through all these years, and I must say the move to Barcelona in 2004 was an inspired decision.”

Discover the IBTM events

www.ibtmevents.com

Bruce Taylor,

Chief Executive, ICCA

Journalist, BBT Online, Brussels

What were your meetings like back then?

In 1987, a typical meeting was very different: lots of plenary sessions; lots of top-down presentations and announcements; very little interaction; almost zero personalisation; and a clear start and end point, from when the delegates arrive for the Welcome Reception, to the final closing speech. Today, the best meetings are totally interactive, connected and networked with internal and external audiences, with content and engagement running from months before till months afterwards. In 1987 our delegates were consumers. Today we expect them to become producers.

Over the past 25 years, what has EIBTM brought to the meetings industry?

ICCA will be 50 years old next year (but we are still growing and developing like a teenager). Our relationship with EIBTM goes back 25 years, to the very beginning. The show has been the pioneer of professional marketing for the global meetings industry, and I can say on behalf of all 950+ ICCA members around the world that EIBTM has made, and continues to make, a fantastic contribution towards all of our successes.

Elling Hamso,

Managing Partner, Event ROI Institute I would like to join the growing list of people in congratulating EIBTM on its 25th anniversary. EIBTM has become so much more than a venues and destinations show and has really driven substantial change in the industry through its focus on technology, new meeting formats and other aspects of how to increase sustainable meeting value. The educational pro-

Glenn Wastyn, CEO of Global Videoconferencing Network NV

Events and videoconferencing in another 25 years…

Realistically, I predict more hybrid events where some people will physically come to the event, but others will meet regionally to join specific sessions as a group. Finally, a third type of participants will just call in from home or the office. So I guess a more huband-spoke model to get more people to attend in physical and different digital formats

Who is he? After donning a beard for 15 years, Elling celebrates EIBTM 25th anniversary with a new look.

gramme gets better every year towards this end, and the Future Events Experience area is another good example of innovation where EIBTM maintains a leading industry position.

where they are able to get what they really want to see or learn, in the time they have available. Basically a more diversified offering with a menu of participation options. Obviously all remote, virtual sessions will be in live 3D. If I’m being more provocative, I would say that most events will be organised virtually, attended by our avatars in a digital space. The technology will allow us to meet as if we were there, and suppliers will build booths and give product demonstrations in a virtual world, like a professional Sims, but then with perfect 3D image and surround sound.

What have been the biggest changes to the meetings industry over the past 25 years?

Without any shadow of doubt, it’s technology that has had the biggest impact. And it continues to revolutionise our industry at incredible speed. The attitude to meetings has also changed radically. No longer are meetings held for their own sake in an isolated vacuum. Today they are an integral part of corporate and association strategy and have to demonstrate a real return on both time and money invested, for their increasingly younger and more demanding participants. Content too is more intelligent and interactive. There’s much more emphasis on exchanges of experiences, ideas and information, rather than just a succession of people talking at you. Over the past 25 years, what has EIBTM brought to the meetings industry?

It has brought the industry recognition and prestige. It has increased its profile on the corporate and association stage. EIBTM is not only a meeting point: it’s essentially a trading floor where people come to buy, sell and increasingly to learn.

More technology, more mobile applications: this is the future of meetings. And we see it reflected in EIBTM.

Maria Casado, amiando GmbH

CELEBRATING 25 YEARS

Managing Editor Conference News/ Conference & Meetings World

Martin Sirk,

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Paul Colston,


Thursday November 29th

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Conventions don´t have to be conventional A business trip to Madrid seems less like hard work than most. Sunny weather, conveniently located conference venues and gourmet lunches are just some of the bonuses for when you visit on business. After a busy day, Madrid’s famous museums and elegant stores are a great way to recharge before sampling the vibrant nightlife. Relax over tapas in an outdoor café or dance until dawn. Whatever you do, Madrid is the business.

info.mcb@esmadrid.com (+34) 91 758 55 28 www.esmadrid.com/mcb


vintage fashion and accessories, has personally selected some of the best finds from designer heavy-weights and mavericks such Christian Dior, Chanel, Yves Saint Laurent and Courreges. Guests of Berkeley Suites are able to request the gorgeous bespoke steamer trunk free of charge for an evening, where they are then invited to pick their favourite designer accessories to complete their look and enjoy for their night out. Maybourne Hotel Group Stand G200

Following an extensive twoyear renovation, which saw the venue being almost completely rebuilt, the Parador of Cadiz reopened this September. The Parador has already hosted, among other events, the 22nd Latin American Summit of Heads of State and Government, which took place on November 16th and 17 th. The Cadiz Parador was chosen to be the residence of the Spanish delegation during the summit and the venue to hold bilateral meetings with other

heads of state. The hotel has also hosted members of the Spanish Royal Family and the country’s Prime Minister, the ministers who accompanied him and cabinets support of both delegations. The Cadiz Parador has 104 bedrooms, including 18 junior suites, and its facilities include meeting rooms, a bar and restaurant, free Wi-Fi, spa and a seasonal swimming pool. Paradores de Turismo de España Stand M400

Chennai city gets the largest hotel in India

Hotel Priorat recognised wine menu

On Christmas day 1923, the Hotel Priorat-Hostal Sport opened its doors to the public and since then, it has not closed them for a single day. Passing from generation to generation, the family hotel, located in the region of Priorat, one of the less known areas of Catalonia has not been afraid to move with the times and is equipped with all the facilities the modern business traveller could need. Situated 30-40 minute away from the Catalan coastal towns of Salou, Tarragona, Cambrils

and Altafulla, the hotel offers its guests 28 guest rooms and several halls for meetings and incentives. Its proximity to the town of Falset enables guests to visit a number of places of interest, with the area’s wine cellars being high on the list. There are also towns such as Siurana, the Monastery of Scala Dei and the Museum of the mines of Bellmunt del Priorat close by. The hotel’s restaurant is particularly renowned, serving fresh market cuisine with clear traditional origins. The hotel also prides itself on the quality of its wine cellar, where all the wines from the area are currently represented (D.O.Q Priorat and D.O. Montsant), as well as a selection of the best wines from Spain and the rest of the world. The hotel was also recently awarded Second Prize for the best wine menu in Catalonia. Stand N500

India’s leading luxury hotel chain, ITC Hotels, is set to change the face of the business tourism market in the southern state of Tamil Nadu, with the opening of the ITC Grand Chola, in Chennai city. The 600-room super premium integrated luxury hotel complex is the largest hotel in India, built on more than 1.5 million sqft of land. The venue also offers 100,000sqft of banqueting and convention space with a 30,000sqft pillar-less ballroom. There are also 10 food and beverage outlets and a 23,000sqft internationally acclaimed spa brand; Kaya Kalp. The ITC Grand Chola is the chain’s 10th Luxury Collection hotel in affiliation with Starwood Hotels and Resorts, and the property is also the

world’s largest LEED Platinum Green hotel. Among the many firsts at the hotel is its cutting-edge technology that employs one-off iPad controlled technology with features created exclusively by the ITC Hotels team to enhance guest experience. Commemorating the opening, Nakul Anand, Executive Director at ITC Hotels, said: “Permeating from ITC’s triple bottomline objectives encompassing economic, environmental and social dimensions, ITC’s Hotels endeavour to continue to make a meaningful contribution to the overall economic development of the country in multiple ways while enriching its tourism landscape. The ITC Grand Chola is ITC’s tribute to Tamil Nadu and an iconic asset for Chennai.” Stand D640

What’s in a name?

If it is really all in the name, then choosing one to reflect the luxury of a high-end spa or wellness centre has got to be a tricky thing. Luxury resort Caldea, which will soon be opening a new spa, was faced with exactly this problem when it came to creating its new on-site spa. The venue has finally settled for “Inúu”, which it hopes will usher in an innovative concept of wellness, one that will combine with and complement the current facilities and reflect the new centre’s novel nature and set it apart in the market. The name was chosen from over 100 different ideas, which were reviewed to establish their legal availability for registration as patents and brands, the existence of Internet domains and their linguistic and cultural feasibility in more than 10 languages worldwide (including Chinese, Japanese, Russian and Hebrew). The centre is currently under construction by Semtee, SA and adjoins the present Thermoludic Centre. Although the new wellness centre is designed to complement the amenities already available at Caldea, the new facilities will offer a different experience to what is already there. Stand N650

Download EIBTM Show Daily www.eibtm.com/showdaily

HOTELS & VENUES

Knightsbridge’s most fashionable destination, Maybourne Hotel Group’s The Berkeley, celebrates vintage Dior, Lacroix and Chanel with the launch of the Fashion Trunk, curated by Atelier-Mayer. Designed to celebrate the very best of vintage fashion, The Berkeley’s Fashion Trunk features some of the most coveted accessories ever created, providing guests access to rare designs from the fifties, sixties and seventies. Carmen Haid, Founder of Atelier-Mayer, which specialises in luxury

The iconic Parador of Cádiz reopens

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MAKE A FASHION STATEMENT AT THE BERKELEY


Thursday November 29th

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DAYTHree

www.visitbratislava.eu

Visit us at our stand

K750

Salzburg? Bologna? Dubrovnik?

Riga? Saigon? Kolkata?

A coffee on a summer's evening by the Old Town Hall.

The ÄŒunovo water sports centre.

You can find it all in Bratislava.

You can find it all in Bratislava.


Medical conferences head south in Spain

There are not many venues in southern Italy that can offer 300,000sqm of space, which is one of the things that makes the Fiera del Levante unique, and able to meet a wide range of conference needs. Bari and the Apulia region are a far cry from the big markets in the north of the country, yet they have plenty to offer the business events market: climate, food, great hotels, culture and leisure activities as well as a vast service network. In October 2012, the venue’s new hall hosted two international events: the Hospital Pharmacists Association Meeting (SIFO) and the National Association of Certified Accountants Meeting. Both events registered 2,000 attendees and took full advantage of the hall’s flexibility

and soundproofing to run multiple activities simultaneously every day. Although relatively new to the market, Fiera del Levante is continuously evolving, and the venue owner’s goal is to create a highly specialised exhibitions and congress centre of international renown. Situated close to the motorway network, Fiera del Levante is 15 minutes drive from the international airport of Karol Woitjla and just 2km from the city centre. It offers easy access to the main tourist destinations of the region: Gargano; Salento; Castel del Monte; and Valle d’Itria. Fiera del Levante has all year round appeal, thanks to its climate and is a key landmark in South-East Europe, where ideas, people and business opportunities come together. Stand H550

Renaissance Doha City Centre thanks customers

The south of Spain is getting some visits from medical professionals. Seville Conference and Exhibition Centre - FIBES has reinforced its reputation for staging a number of large medical conferences over the past few months. CILAD 2012, the 19th IberoLatin American College of Dermatology Conference, ran from September 19th to 22nd attracting more than 4,000 visitors to the city. The conference was the first to be held at the venue’s new facilities. It also played host to the

48th Congress on Cardiovascular Diseases SEC 2012 where again, over 4,000 delegates met from October 18th to 20th. On top of this, the venue has also welcomed the 9th National Symposium on Pressure Ulcers and Chronic Wounds, GNEAUPP 2012, which took place from November 14th to 16th and was attended by over 1,100 health experts. Conference delegates, with their accompanying guests, generated over 4,500 night stays at hotels in Seville. Stand N490

The customer is the most important part of your business, particularly if you’re a hotel. This is something that The Renaissance Doha City Center Hotel held close to its heart when it celebrated its first anniversary earlier this year. The venue decided to hold a party for its clients and the local community as part of Marriot’s Global Customer Appreciation Week.

On November 4th, the hotel commenced its Global Customer Appreciation Week with the entire staff team attending special activities for the community, and ending with one of Renaissance’s signature RLife LIVE events on Wednesday, November 7 th at the hotel’s poolside ‘Aqua Lounge’, featuring DJ Charl Chaka. This topped off a spectacular first year for the property, which was recently voted “Favorite New-

Leonardo Hotels continues to invest Leonardo Hotels is creating surprises all over Europe with new hotels and exciting projects. This year is no exception with the opening of the four-star Leonardo Hotel Vienna in Austria, a new management contract for the fourstar Leonardo Hotel Völklingen in the German Saarland region and continued work on the new Leonardo Hotel at ‘Am Zirkus’ in the Berlin’s Mitte district. The Leonardo Hotel Vienna enjoys a central location right on Europaplatz, just 100 metres away from Vienna’s main shopping street, Mariahilfer Straße. The venue offers 213 bedrooms, a restaurant with a bar, a VIP lounge and three meeting rooms. The hotel also features a business level covering two floors and a VIP lounge. The Leonardo Hotel in Berlin, set to open in Berlin-Mitte in early 2013, is located right beside the River Spree, next to the ‘Berliner Ensemble’ theatre and just a few steps from the Friedrichstraße shopping street. The property will have 310 bedrooms and suites, a VIP lounge for special events, a health and fitness spa and 200sqm of conference facilities. Meanwhile, Hotel Völklingen will have 98 bedrooms and be equipped with three conference rooms, a restaurant with bar and sun terrace and a modern spa area. The hotel chain will also have extensive refurbishment work going on again this year in numerous hotels, with planned investments in this area including hotels in Munich, Hamburg, Heidelberg, Ladenburg and Weimar. Stand J100

comer Hotel” at the Qatar Choice Awards. Starting 18 years ago, Global Customer Appreciation Week is a Marriott International initiative, where hotels are empowered to find unique ways to appreciate top customers. Stand B500

HOTELS & VENUES

Although its history dates back centuries, since the 1950s Malaga has been best known as the gateway to the Costa de Sol, which General Franco wanted to turn it into the Florida of Europe. Malaga today is not just the gateway to Spain’s leisure tourist haven it is also becoming a key player in Spanish business tourism. This year saw the city welcome its most lucrative congress ever, which brought €9 million into the local economy. Hosted at the Malaga Tradeshow and Congress Centre (FYCMA), the 34th National Congress of the Spanish Society of Primary

Care Physicians (Semergen) in September attracted 5,000 delegates. However, this is just one of a number of major events that have taken place at FYCMA this autumn. Early October saw the 49th Congress of the Spanish Society of Orthopaedic Surgery and Traumatology (SECOT 2012), a forum for professionals involved in different fields of medical traumatology. Then came the 8th Congress of Malaga Lawyers, regarded as one of the most important national events of its kind, closely followed by the 9th Tourism and Information and Communication Technologies Congress, bringing October’s activity to a close. The run of association congresses continued into November, confirming FYCMA as a leading venue and Malaga as an important convention city – with a climate to match the warmth of its people. Stand N490

Fiera del Levante sets its sights high

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Malaga’s Congress Centre continues to shine


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TECHNOLOGY

of an event, CRN believes that the workload is minimised. The company also claims it allows event planners greater flexibility when it comes to handling their budget. Congress Rental Network covers 38 countries with 40 members. The company provides audiovisual equipment, custom lighting design, staging and backdrop design and construction. It also supplies registration services, voting applications, stand constructions for exhibition areas, decoration and furniture. Stand N450

We’re no longer numbers, we’re people

Delegates are gaining more and more importance in events. Today their active participation matters much more than anything. Technology is the key driver behind creating engaging and interactive events. Superevent is a new event application that can be used in every field of your events. Once delegates download the app onto their mobile devices, they can

create their own profile or connect through their preferred social networks. The application then shows all their contacts in the list of attendees, which includes speakers, sponsors and organisers. The community is constantly updated with lastminute changes or news. The app even allows delegates to rate the quality of the event. In this way, the app becomes a powerful tool to generate buzz before, during and after an event. Furthermore, it can be adapted to every workshop, training programme or conference you need it for. And last, but not least, all the info is easily accessible and green, because flyers and booklets are no longer required. Stand N175

Transforming presentations into collaborative experiences in order to involve audiences in real dialogue is the aim of Turning Technology. The company creates response systems that increase retention, engage participants and assess understanding. Using this system, speakers can ask questions and receive real-time participant feedback. TurningPoint polling software directly integrates with PowerPoint for polling during presentations and includes gaming options that can be run through ResponseCard keypads. If you want to gather honest feedback you can also poll anonymously.

A key to event planner efficiency: streamline Results are instantly displayed on screen and collected in reports, displayed with customisable views and integrated with the most popular learning management systems. Stand N115

Events grow social

After creating solutions such as myWeb (the event web management platform), myCongress (online accreditation management programme) and mySurvey (the online polls software), SoftCongres has introduced myTweets and mySocialMeet to help integrate

social networks with events. The Spanish company sees the future of event communication in virtual communities interactive, and these two applications offer real-time updates and twoway interaction. myTweets monitors the hashtags linked to a particular event and displays them in real-time. Meanwhile, mySocialMeet allows event planners to create a social network for their meeting. Using these two applications, delegates can access all published content, photos and opinions related to the event just by logging in from their mobile devices. At the same time, being part of the event community they can stay in touch with all the other participants before, during and after the event. Stand N280

New integrated event management software Simplifying the logistical demands of planning events frees organisers and planners up to focus on delivering more effective and engaging meetings. With this in mind, B-Com Event Technologies have created an integrat-

ed software that aims to remove the complexity from the planning process. B-Com allows organisers to create, promote and manage both small meetings and pitches to hundreds of clients. It simplifies the planning process at

As companies grow more international the need for streamlining the events management processes increases. Shocklogic has launched a number of online platforms and phone applications to make this possible, including: event registration; programme management; and membership management software packages, as well as a standalone, lowcost registration solution for small workshops, meetings and seminars. All these technologies allow event planners to have their event management information available online anywhere and at any time. The online platforms also combine with on-site technologies, such as QR and barcode scanning, self-registration, delegate control and tracking through mobile devices and voting systems. The latest application to be created by the company is a DIY mobile app creation tool. Mobapplogic allows event organisers to quickly and easily create their own event application to extend the event life cycle, providing attendee ROI before, during and after the event. It also provides a new way for participants to communicate ‘on the go’ and have all event information at their fingertips. Stand O205

every stage, including customer relationship, project, budget and delegate management. It can even deliver post-event analysis. This is all achieved through a personalised online portal that organisers can set up in minutes. Are you ready to start your next event? Stand N285

TECHNOLOGY

When you go abroad to celebrate your event, sometimes you miss your trusted supplier. But now you can work with the same network of technical services all around the world. Congress Rental Network (CRN), is a worldwide network of congress, lighting, staging and audiovisual companies, powered by Bosch. The value of their service is that event organisers have a turnkey technical service in every continent they are, so they don’t have to waste their time finding new providers or trying unknown technical solutions. By having one company in charge of all the technical part

Enhance your interaction with response technology

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Ever dreamed of turnkey events?


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Thursday November 29th


DropBox - ALL THE TIME Already top-of-mind for many event organisers, this file sharing and backup service enables you to share files and folders with colleagues and partners. I LOVE the fact I can always locate my files wherever I am on the planet thanks to their website, mobile app and desktop offerings.

Evernote - BEFORE/ DURING THE EVENT A super way of organising all sorts of information that event organisers have to deal with, from the evening menu to the phone numbers of the local taxi firms, to loose notes about the event. I use it to store notes as diverse as my tax ID to a photo of my passport.

SocialCam - DURING THE EVENT This social media application enables you to record a video and have it published on your event’s Twitter, Facebook and YouTube accounts. Authorise each social platform and – boom – you’re ready to rock.

Touchnote - AFTER THE EVENT It’s far too easy to forget an event. Often the moment you get on the

plane home the memories disappear. Use services such as Touchnote to take photos and send them as physical postcards. Take a snap of your keynote speaker and then use Touchnote to send it as a physical postcard to them. This is also a useful technique for valued exhibitors.

Mobile maturity levels vary, but this is an opportunity: there is thirst for knowledge Delegates have very different “mobile maturity levels” – how should meeting planners adapt to that?

Around 40 per cent of all phones sold globally in the last quarter were smartphones. Yes, mobile maturity levels vary, but this is an opportunity: there is thirst for knowledge. Offer attendees the ability to learn about new apps, services and techniques in breakout sessions – an ‘app pitch’ (where a few people take 30 seconds to each pitch an app they love) is a great idea. Don’t underestimate the value of a simple guide emailed to participants prior to the event, explaining how to use your mobile application or service. Those who don’t know about the latest or greatest technology will very much appreciate it. Some people, like the one asking these questions, leave their mobile in their pocket during the whole event… isn’t that a serious problem for mobile apps?

My view is that the technology is there to work for me. It should help enhance my experience at the event, rather than hinder it. For example, I should be able to identify people that I’d like to meet, or learn a little about be-

fore arriving, so I can get ready to have some stimulating conversations. One final point: Technology shouldn’t overwhelm the event. I think it is best used to compliment the existing proceedings.

Think green, think paperless In order to cut costs and provide “green” events, audiovisual services supplier PSAV has an event technologies package that makes events sustainable. From webcasting, web conferencing and HD video conferencing, to audience response, mobile apps and content management, PSAV is presenting its own version of the “paperless meeting”. “Technology is proving to be a vital component of the meetings environment, and not just from an audiovisual perspective,” said Robert Reed, a PSAV Global Sales Manager. “Solutions have been developed to streamline content and presentation materials for speakers, provide real-time audience feedback to organisers, push content to attendees and broadcast events across the country and the globe.”

Serbia Convention Bureau branches out into solar power Southeast Europe already offers some of the most “connected” destinations across the continent. The Serbia Convention Bureau (SCB) continues to push forward with a well-established practice of introducing digital marketing innovations in the meetings and events sector. In 2011, Serbia was among the first destinations to launch a mobile app, and this has been helping meeting planners and tourists ever since. In 2012, the bureau launched two Facebook games – “Tour de Serbia” and “Make an Event in Serbia” – that incorporated social media into its overall digital marketing strategy. The two Facebook games promote Serbia as an attractive meeting and incentive destination. The bureau will be unveiling its project for 2013 – the Mini Strawberry Tree – at EIBTM, which will see it blending sustainability, innovation and events in partnership with Strawberry Energy team. The Mini Strawberry Tree is a solar energy charger that enables delegates to re-charge their mobile devices; check emails (as it also serves as Wi-Fi hot

spot); browse pictures of major venues and hotels in Serbia; solve a puzzle; and, simply network under the shade of this unusual tree. At the UNWTO Global Summit on City Tourism, held in Istanbul from November 14th to 16th, the Strawberry Energy Concept developed by the National Tourism Organisation of Serbia was honoured as runner-up in the category of UNWTO Award for Excellence and Innovation in Tourism. Stand J680

PSAV is a global supplier of audiovisual services and event technologies to decision makers responsible for organising meetings, conferences and events worldwide. The company calculates that each of its tools cuts down on the expense of printed brochures, speaker prospectuses, registration forms and surveys while simultaneously reducing an event’s carbon footprint. Stand N250

Newtonstrand brings live reporting to events With the growing appetite for rich media at events, producing quality video footage and photos is crucial. But being able to do this on the spot has always been a major challenge, however Newtonstrand Innovations’ Production Centre offers conference and event organisers the newsroom and central media hub they need. The Newtonstrand Production Centre puts a team of production, film and editing experts on site to ensure that the media have everything they need; at the second they need it. With a full background in events, technology and production, the Production Centre brings everything together to ensure the conference is a success. The Production Centre films the event including interviews, seminars, keynote speakers, show floor activities and workshops. All raw footage is kept and logged for future use. The library consists of all event recording, material and photos available in different formats so the press and media canpick and choose what they most need and when they most need it. Stand O200A

TECHNOLOGY

Most mobile devices today do way more than simply make phone calls and there are apps for almost everything. But, what are the specific mobile apps we can use so that even our meetings are constantly on the go? Ewan MacLeod, a tech freak, mobile expert and Editor of the Mobile Industry Review shares his favourite apps.

Offer attendees the ability to learn about new apps, services and techniques – an ‘app pitch’ (where a few people take 30 seconds to pitch an app they love) is a great idea

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Mobilise your event


DAYTHree

Thursday November 29th

SUSTAINABILITY

ISO 20121? SOS! We often see these ISO Standard certification codes, but what exactly are they and what do they mean? Fiona Pelham explains all.

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SUSTAINABILITY

What is ISO 20121?

An ISO standard is not a checklist, but it offers a way to work. ISO 20121 requires that you must first identify the issues in your company. For example, if you are a small venue in Scotland or a big trade show in London, your issues will be very different. Sustainability is not just about recycling or waste management – although in the case of a large trade show, this will certainly be something to consider – it is also about social and economic issues. So if you have a large turnover of staff, it must be identified and addressed. How do you sustain staff? This leads to the second part of the ISO standard implementation. You must identify who needs to do what and when in order to tackle this issue, and improve around this.

People often think that making events sustainable will be expensive or hard to do and this is not the case At Sustainable Events Ltd we are a small company so we have set financial objectives in order to make us financially sustain-

able. We are now implementing ISO 20121 by creating financial reports and targets, therefore ensuring the financial sustainability of the company.

ISO20121 is introduced in time for the 2012 Olympics and utilised by Coca Cola as part of its operations as sponsor of the event Are there any other standards dedicated to the events industry?

This is the first ISO standard designed specifically for the events industry. It’s actually very rare to have a standard created for one specific industry. Previous standards have been more generic for any business in any industry. All of these standards, however, are designed to introduce and implement good practice and this is what the ISO 20121 version is designed to do for events. How do you think event organisers and conference managers will implement the new ISO?

It was introduced in time for the 2012 Olympics and it has al-

ready been seen in practice at the Games when utilised by Coca-Cola as part of its operations as a sponsor of the event. If an organisation as big as Coca-Cola is seen to be using it, then it can potentially be used across the industry. It’s not obligatory, although governments do recognise ISO standards, so it will be a case of waiting to see what happens next.

Going green: Reykjavik’s renewable energy drive

Do you think this will change how events are organised in the future and, if so, how?

I think it will increase transparency in the events industry and make sustainability accessible for organisations of all sizes. People often think that making events sustainable will be expensive or hard to do and this is not the case. The new standard is the framework to show this. I’m obviously biased, but I do think that there will be a shift and that expectations will change. Fiona is Managing Director of Sustainable Events Ltd, which provides support for the implementation of sustainability within the event industry, and also Managing Director of Positive Impact, a not-for-profit education on sustainability provider. She is also chair of the ISO 20121 committee.

See online EIBTM Show Daily www.eibtm.com/ showdaily

Did you know that Reykjavik has the world’s largest geothermal heating system and that green-minded Icelanders have been at the forefront of exploration of alternative fuel and the development of electric cars for quite some time? A considerable amount of the vegetables consumed by Icelanders are grown in greenhouses heated geothermally and illuminated by hydroelectricity. Also Icelandic water is famous for being full of… well, nothing. This means it has a healthy Ph balance for the human body. Since the 1930s Reykjavik has been developing its geothermal heating system, to the extent that all houses in the city are heated with geothermal water and the majority of households out in the country are heated in the same way, which means less pollution and emissions. For half a century emission of greenhouse

gases in Reykjavik have been systematically reduced from 270,000 to 12,000 metric tons per year. Methane, hydrogen and electric cars are in use by a number of civil services within the city and City Hall intends to increase the number of these types of vehicle further. Modern living requires extensive use of power sources. All use of energy will influence the environment in some way. Geothermal energy is not only economical but also ecologically friendly in the sense that it is renewable and can be utilised with minimal damage to the surroundings. Hydro-electric energy in Iceland is sustainable as well and provides over 70 per cent of the energy consumed nationwide. The Icelandic government aims at making this nation the first to use only renewable energy as its power resource. Meet in Reykjavik Stand J650


German-speaking associations team up to help industry move forward effectively with sustainable events.

The association focused on making our meetings and events more responsible never rests. Here is an update the GMIC’s latest initiatives: The GMIC recently partnered with One Drop at its 2012 Montreal conference to provide awareness of water impact issues facing meetings and events. In 2012, GMIC has published three free guides for the global meetings community: a Guide to Sustainability in Events, in partnership with The Natural Step; a Guide to Forming Green teams; and a Guide to Social Responsibility Project Selection. The 8th Annual Sustainable Meetings Conference, GMIC’s

signature event, will be held April 7 th to 10th, 2013 in Chicago. It will focus on sustainable event design, practical application of sustainability in the event space and a master’s leadership roundtable. In September GMIC supported the Sustainable Event Conference in Copenhagen, a first GMIC European event to showcase sustainability and innovation. About 80 event professionals were challenged to think differently by speakers from the Danish design community, as well as being inspired to look at large scale events from another perspective thanks to the London 2012 Olympics.

TCEB puts sustainability at the heart of its offer Thailand Convention and Exhibition Bureau (TCEB) recently spearheaded the launch of the new ISO 20121 Standard (Event Sustainability Management System), which made its global debut at the London 2012 Olympics. And highlighting the country’s sustainability credentials, Thailand will be only the second country in the world to implement the standard across its business events sector. To support this, TCEB has launched a new “Mega Events... Sustainable Challenge” campaign, which it hopes will help the country’s meetings industry gear up to meet the new ISO20121 global sustainability standards. It also aims to position itself perfectly to serve the needs of European organisations and MICE operators committed to corporate social responsibility. The campaign is the result of several years of effort by TCEB to elevate social and environmental standards in its MICE industry, and is based on its acclaimed “Green Meetings” initiative. TCEB has now set its sights on creating a ‘Sustainable Thailand’ as the next strategic goal

for its MICE industry. Thai MICE operators are urged to adopt management methods that support sustainable development in three key areas: social, economic and environmental. As part of the campaign, TCEB is offering financial incentives of up to €25,000 for EU-based groups bringing large corporate events to Thailand. The campaign will run until September 30th, 2013. Stand D650

If you needed any convincing that sustainability is an increasingly important focus for meetings and events, then the results of the Meeting & Event Barometer 2012 will put you straight. The survey found that 86 per cent of event planners are convinced that the importance of “green meetings” will remain constant or even continue to grow further. However, what this also means is that there is a growing need for global standards and guidance to help planners and organisers create effective sustainable events. With this in mind, the GCB German Convention Bureau and European Associ-

ation of Event Centres (EVVC) have developed a sustainability codex based on the conclusions of the green meetings and events conference 2011. The membership of both organisations – around 1,000 companies – played an active part in developing the guide, adding their comments in several phases, both online and at workshops. The final version comprises 10 guiding principles and an explanatory section, and self-regulation forms a critical component of the process moving forward. The sustainability codex is available for download as a brochure at www.fairpflichtet.de. Stand K200 Stand GCB J100

BARCELONA Fancy ending a stressfull EIBTM week with an adrenaline rush? Try your hand at racing a Ferrari around the Circuit de Catalunya, the official track of the F1 Spanish Grand Prix. The 40 Year Ferrari Experience Barcelona was introduced some months ago and is already one of the most popular driving experiences in Spain… you’ll cross four decades as you drive the Ferrari 246GT and the Ferrari F430. O-100km in only four seconds… are you ready? If you need more sensations, Barcelona’s Dans le Noir, at Paseo Picasso, immerses you in a sensory and culinary experience where you’ll be blind for a night. In a lightless room you’ll enjoy a different kind of evening. To compensate, give your eyes one of the best view of Barcelona while having a drink: head up to Tibidabo and try Mirablau, a bar very popular wifi by locals that overlooks the city. If music is your thing the city has plenty to offer. Try Harlem Jazz Club for jazz, Sidecar at la Plaça Reial, for indie rock clas-

sics on Thursdays, or Luz de Gas for blues and rock. At Jamboree you will find latin and tropical vibes, and lovers of classical music have the chance to experience a magical night at one of the city’s culture temples, the Gran Teatre del Liceu, the Barcelona opera house. This month features L’elisir d’amore, one of the more accessible operas.

Airline wins environment award Biofuel could transform the environmentally unfriendly image of air travel, but can it be used to power planes effectively? Research by Lufthansa in 2011, which proved it most definitely can, earned the airline an accolade at this year’s Airline Business magazine’s Strategy Awards. Lufthansa, the world’s first airline to conduct long-term tests with bio-kerosene in scheduled flight operations, landed first prize in the environment category of the awards. An independent jury of respected industry experts said the award went to Lufthansa in recognition of its pioneering role in testing and developing synthetic fuel in aviation. In 2011, the airline operated eight daily flights between Hamburg and Frankfurt with an Airbus A321, with one engine powered half-and-half by a mixture of biofuel and conventional fuel. The tests conclusively demonstrated that biofuel can be utilised without any problems in flight operations. After the successful trial, the focus is now on the suitability, availability, sustainability and certification of biofuel raw materials. Could this really be the start of sustainable air travel? Let’s hope so… Stand E135

SUSTAINABILITY + BARCELONA

GCB partners with EVVC to create sustainability codex

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Pushing the green agenda


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Thursday November 29th

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EIBTM STAND AWARDS + TWEETS

Eventisimo (Stand N300), Best Stand Design (Small).

Switzerland Tourism (Stand H450), received not one but two awards: the Sustainability award and the Best Stand Personnel. Bravo!

I have had a very, very good experience at EIBTM and have found a number of new hotels that really add value to our offering. I have 100% achieved my goals and I’m really happy that I came. I will definitely be coming next year.

Mohammed Al-Qassmi Travel & Insurance Senior Supervisor, Human resources Directorate Qatar Foundation

Netherlands Board of Tourism & Conventions (Stand J300), Best features and attractions: use of eye catching colour to create atmospheric talking points within the stand, and complete with a fun personality.

Hungarian Tourism Private Limited Company (Stand i400), Best Stand Design (Large): a strong water theme that encompasses moving images and sculptures with lots of movement and rhythm throughout the stand.

FROM THE SHOW FLOOR I’m very positive about some of the meetings that I have had, for example I didn’t think I’d see something really special at the Sweden stand, but I did. My main goal in coming here was make contacts in Vietnam and Cuba, and I did that. So, of course, I will be back next year.

Henk Vellekoop Vellekoop Travel Consultancy bv

This is a large industry, but unlike many tradeshows, at EIBTM you have time to sit down and talk to your contacts. On top of this it is the best time of the year for a tradeshow. For me, this is the best edition and we are finishing the show with dozens of concrete proposals as I believe that it is the best time in economic terms to come to Croatia.

Ozren Kovacevic Le Meridien LAV, Split. Stand F470

This is a very busy show. We brought in a bigger team this year and we see a lot of interest and potential new business; it doesn’t feel like there is a crisis at all. We are seeing a lot of opportunities coming from Latin American countries as well as Eastern Europe. We have had more than 300 meetings in three days, and it´s been great to see so many corporate buyers.

Lars Ingelius Kuoni- Head of Destination Management Companies Vice President- Europe

Gdansk Convention Bureau (Stand i552), Most effective use of PR.

tweets

DeSmart @DeSmartcom 10.22am Thousands of visitors and exhibitors @EIBTMevent @DeSmart is also there! pic. twitter.com/84hJTig9

Smyle @SmyleCreative 10.30am Watching @EIBTMevent virtual conf & v impressed with functionality, design & live streaming. Congrats guys: http:// tinyurl.com/csnq73q #eventprofs

Fira Barcelona @Fira_Barcelona 9.52pm Fira Barcelona and @EIBTMevent renew the agreement to keep celebrating the leading business travel show in Barcelona until 2016 @feriade

AIM Group Int @AIMGroupInt 9.46am Attending now live @EIBTMevent hybrid event! Tune in for some great sessions! #meetingprofs #eventprofs

Christine Fuchs @tinefuchs 9.41am Great job @EIBTMevent w/t your virtual conference! Great virtual hosting! Love it! #eibtm25 http://ow.ly/fDA4F

Stephen Usher @StephenNUsher 9.57am Day 2 @EIBTMevent in Barcelona is already very busy. Busy day ahead of appointments and presentations

@Conference_News: Trying out @EIBTMevent #EIBTMhybrid conference whilst sitting at London desk - great concept and love the tech #eventprofs #EIBTM25

@firenze_cb: Connected to #EIBTMhybrid, brilliant idea!! @EIBTMevent @DeSmartcom: Thousands of visitors and exhibitors @EIBTMevent @DeSmartcom is also there! http://pic.twitter.com/ MkUZyBJa @NickDMUFI: Fantastic 1.5 day Association Programme @EIBTMevent LOTS to take away and use @UFILive @ICCAWORLD @Fira_Barcelona: According to @EIBTMEvent organizers, the 2012 edition of the trade show will have a €50M impact for the local economy http://bit.ly/XUUrVh @LuxuryBCN: Good morning @EIBTMevent ! We are ready to go. In the mood for meetings! http://pic.twitter.com/Dq6vLh6A


The show has been really good; I have made some interesting contacts and swapped good business cards, so I think it is going to be really useful. This is my first time at EIBTM, so it’s a little bit overwhelming but I’m getting the hang of it. And I’ll definitely come again next year. It’s fantastic to have everyone in the same place. It’s too easy to just sit at your desk firing emails at each other, but you really can’t beat sitting down and talking to people face to face. What has amazed me is how easy and straight forward the Hosted Buyer Programme has been; from being in the office to being here today. I’m really looking forward to making some more contacts this evening.

The first Business Travel Pavillion networking Stand H700

Live music at Poland Convention Bureau – Polish Tourist Organisation Stand i551

FROM THE SHOW FLOOR The stand has been a great success and EIBTM have provided a great service as a result we have generated more business. We were late to register so were not part of the prescheduled appointment system but the amount of business we have received has exceeded our expectations and they have all been quality leads. This is the first time we have been here and it has been an outstanding exercise for us.

The Angry Birds Live Game Championship battle at Finland Stand i420

Stuart Hodge Head of Marketing and Communications ASPIRE Logistics Stand E130

Cultural heritage, traditions and world class hospitality at Japan National Tourism Organisation Stand E750

You hear them, you see them - the Scottish bagpipe at play. VisitScotland Stand G300

This year, we have doubled our stand size and we have seen very positive results. Our partners have had full agendas right from the beginning and we have seen an increase in the interest of our country from Eastern Europe and Latin America, but also from the UK, Italy and Portugal amongst others. Where some of our partners had three to four appointments in the past years, this year they already have 25. And the best part is these appointments come with concrete proposals and we have closed a number of meetings.

Juan Gabriel Pérez Chaustre Director Proexport Colombia Stand B400

33

Met the e-team yet? A busy networking of the Spanish meetings market. Grupo eventoplus Stand M800

NETWORKING HOUR

Hayley Hamilton TCE Promotions


DAYTHree

OPENING HOURS

Tuesday, November 27th 10:00 - 18:00 Wednesday, November 28th 10:00 - 19:00 Thursday, November 29th 10:00 - 17:00

ESSENTIAL INFORMATION

Access Wheelchair access is available from the central bus station or Accesso Sud entrance of the venue to the exhibition hall via lifts from the main foyer. Toilets accessible by wheelchair are available within the main toilets at the venue.

34

LOGISTICS

Accommodation For details of accommodation in Barcelona please visit our official DMC, Pacific World, in the central bus station entrance or call +34 93 482 7171. Ask Me Crew A team of hostesses will be available around the show to provide you with event information and help you to navigate the show. They will also be able to give you information about Barcelona. Barcelona Tourist Information Barcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets to travel on train and metro around Barcelona.

Business Centre Open to all, the Business Centre is available for the duration of the event allowing you to access the Internet and check your emails every day. It can be found in Block N behind the Technology and Event Services Village. Cafés and Restaurants There are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3. The official EIBTM Bar is located on Stand i800. Car Parking There is an underground car park at the venue; the entrance is at the front of the Fira. Build-up/ dismantling and show period: €2.90/hour available to purchase at the car park. Pre-paid tickets (show period) can be purchased from the customer service desk for €24/day. Cash Point There is a cash point located in the registration area at the Acceso Sud Entrance. Cloakroom and Luggage Storage This service is available at both entrances. Please note that at peak times, these areas will be busy. EIBTM SPA Massages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage on Stand D200. EIBTM TV

Reaching over 15,200 visitors, buyers and exhibitors on the show floor, EIBTM TV will deliver interviews with industry professionals, news and updates from the exhibition as well as education overviews. Visit EIBTM TV at Stand H800.

First Aid The First Aid point is located in Block C behind Americas and the Global Media Partners Lounge. Future Events Experience Discover how technology and events services can enhance your meetings and events now and in the future. This innovative experience will give you the opportunity to interact and experiment with the most cuttingedge technology and services currently available within the industry. Stand O200.

Global Media Partners Lounge Pick up complimentary copies of the industry’s leading trade publications on display in the Global Media Partners Lounge situated at Stand B250. Hosted Buyer Lounges There are three Hosted Buyer Lounges on the show floor, sponsored by O!Porto and Korea Tourism Organisation. The lounges provide the opportunity to relax and network with colleagues between appointments. A complimentary buffet lunch will be available every day between 12:00 and 15:00 provided by Fira

Thursday November 29th

de Barcelona in the Hosted Buyer Lunch Lounge.

Media Centre and Press Conference Room The EIBTM Media Centre provides dedicated resources for the international media. Located off the main walk way at the venue, it’s the one stop shop for all press enquiries at EIBTM. Organising Office The Organising Office is located at the Central Bus Station entrance. Reed Travel Exhibitions Meet the team at Stand N800 and discover more about Reed Travel Exhibitions and our Global IBTM Events Portfolio.

Show Daily The Show Daily is the official EIBTM newspaper, produced and published daily by Grupo Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors. Make sure you pick up your copy each day, available at the entrances, Hosted Buyer lounges or at Show Daily Office on Stand H800.

Social Media & Official EIBTM App

Keep up to date on your mobile by downloading our EIBTM App (as part of the IBTM App) provided by GenieMobile and experience new features available to help you plan and enjoy your time in Barcelona. See info here: http:// www.ibtmevents.com/app Follow us on Twitter @EIBTMevent #EIBTM25 Like our facebook page www.facebook.com/ EIBTMevent Join our EIBTM group on Linkedin. Stand Awards The EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of EIBTM as well as featuring in the Show Daily. Sustainable Events Corner Learn how sustainability can be practically implemented into events, venues and the industry supply chain. Drop by the Sustainable Events Corner on Stand M750 for bite-sized education and advice clinics delivered by leading international experts.

Technology and Event Services Village Located in Block N and O, the Technology and Event Services Village is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.

TRANSPORTATION ENTRY TO EIBTM

There are two entrances in operation at EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Thos travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM thgouth the Acceso Sud entrance on Avenida Juan Carles I street. Official Hotel Coach Timetable Hotels to the Fira Gran Via Daily 08:00 & 09:00 Fira Gran Via to Hotels Tuesday, November 27th 17:00 - 19:00 Wednesday, November 28th 17:00 - 20:00 Thursday, November 29th 16:00 - 18:00 All hotel coaches depart from the Central Bus Station, Hall 4. Welcome Reception Coach Timetable Fira Gran Via to Welcome Reception Tuesday, November 27th 17:45 - 19:00

All Welcome Party coaches depart from the Central Coach Station, Hall 4. Airport Coach Timetable Airport to Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Fira Gran Via to Airport (every 15 minutes): Tuesday, November 27th 08:00 - 19:00 Wednesday, November 28th 08:00 - 20:00 Thursday, November 29th 09:00 - 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Public Transport To/From Airport All flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1).

By Renfe train: Frequency: daily, every 30 minutes Journey time: 19 minutes (From Sants) Hours: Departures from Sants, from 05:35 to 23:09 Departures from Barcelona Airport, from 06:08 to 22:38 By Aerobús: Aerobús service daily from Plaça de Catalunya to Barcelona Airport. Estimated journey time: 30 minutes. Cost: €5.30 Return ticket: €9.15 Aerobús A1 Pl. Catalunya to T1 Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45 T1 to Pl. Catalunya Frequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25 Aerobús A2 Pl. Catalunya to T2 Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20.

T2 to Pl. Catalunya 20 minutes from 06:00 to 7:00 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00 Frequency: every

Bus (TMB) The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 15 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15 Departures from Barcelona Airport, from 05:30 to 00:45. Simple Ticket: €2.00 Journey time: 40 mins Night bus (NITBUS) The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10. Departures from Barcelona Airport, from 21:50 to 04:45. Departures from Barcelona Airport T1 every 10 minutes from 21:55 to 22:25 and every 20 minutes from 22:25 to 04:45

TO/FROM CITY CENTRE

For easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic. Fono Taxi: t 933 001 100 Taxi Groc: t 933 581 111 Barna Taxi: t 933 222 222 Servi Taxi: t 933 300 300 Coop. Radio Taxi Metropolitana: t 932 250 000 Radio Taxi 033 (Credit Cards accepted): t 933 033 033 Taxi Class (Mercedes Taxi): t 933 070 707 Taxi Amic (taxis adapted for people with disabilities): t 934 208 088


Meetings with “LY” – Lyon Convention Bureau Stand K400

Eulàlia Ramírez i Ruiz Melia Hotels International Director of MICE Sales – Spain Stand F525

Celebrating EIBTM’s 25th birthday with fun, colours and style: Belgium - Meet in Flanders Stand H300

FROM THE SHOW FLOOR

Hotel Rey Juan Carlos I - Palau de Congressos de Catalunya presented their catering services at Chance 2 Speak platform. Stand M500

For me, this show is the best of many shows that I’ve attended because there are such a diverse range of suppliers and so many new ideas on the show floor. EIBTM is a fantastic opportunity for me to seek out new ideas to develop across the spectrum of the events we organise all over the world. We can’t sell what we don’t know, and we’ve come here to learn about new products and then sell them to our own clients.

Michael Packford CEO Eventworld

The scent of a meeting? Atout France organised a unique perfume making session Stand K400

Our Show Daily distributors were on the show floor to make sure everyone gets the latest news and trends.

Taiwan Tourism Bureau’s business reception highlighted how the island can make meetings different Stand E800

EIBTM IN IMAGES

Green meetings are a strong focus for Germany. Stand J100

35

Our congratulations to this year’s EIBTM Technology Watch winner BOBtv powered by bXb Online. Make sure you go check out what their technology can do for your meetings. Stand N120

EIBTM 2012 is proving to be the most consolidated and professional meetings show we have attended. The results we have seen in the first two days have been extremely good in terms of visitors and appointments. The quality of buyers has increased even more; this includes quality from emerging markets such as Asia and the Middle East where we are seeing a real surge in interest… and they seem to have a much better understanding of our products and services. Congratulations for the 25th Anniversary!


DAYTHree

Thursday November 29th

looking for

spanish CLIENTS? We have them. As opinion leaders in meetings and events since 2000, we have the best community of Spanish clients. Want them?

Come to stand M800 36

and meet us!

12 years and 8 activities building the best audience of Spanish planners and the best market knowledge

InnovaTIon SUMMIT


TODAY’S PROGRAMME

Speaker: • Rob Davidson, Senior Lecturer,

Events Management, Greenwich University

09:00 – 10:30 Conference Room 5.1

Agency Programme For pre-registered Hosted Buyers only 10.00 – 10.30 Stand O200

Five traps to avoid when creating highly interactive events Future Events Experience Open to all Speaker: • Eric Amram, CEO, Evenium 10.00 – 11.00 Sustainable Events Corner Stand M750

Sustainability Advice Clinic Sustainability Open to all Speakers: • Eloise Sochanik, Project

Manager, Positive Impact; Charlie Banks, Business Development Manager, Sustainable Events Ltd

10.30 – 10.45 Stand O200

Meaningful Connection Capsule Series (Part 3) Future Events Experience + Open to all

Speaker: • Jordi Robert-Ribes, Professional

speaker, Author of “Connecting Forward”, as well as Investments Director at XGr SL

7 Invites for Every Attendee Future Events Experience Open to all

Speaker: • Freek Zindel, Founder, Eventilo.

com

11:30 - 12:00 Sustainable Events Corner Stand M750A

Sustainable Event Destination: Starting the Journey Sustainability Open to all Speaker: • Dirk Pittaway, Operations

Director, Manchester Central Conference Centre

11.00 – 12.00 Conference Room 5.2

Your Future Career in the Meetings Industry Student Seminars Open to all Speaker: • Rob Davidson, Senior Lecturer,

Events Management, Greenwich University

11.00 – 12.00 Conference Room 4.2

El Travel Management en España 2012 - Perfi l del responsable, retos y prioridades (en colaboración con MPI España) Spanish Seminars Open to all Speaker: • Victor Noguer, Director IBTA

España

11.30 – 12.00 Stand O200

Elements to Consider When Selecting an Event App Future Events Experience Open to all

Speaker: • Trevor Roald, Mobile Event

Technology Evangelist, QuickMobile

12.00 – 13.00 Conference Room 5.3

12.30 – 13.00 Stand O200

Speaker: • Alan Elston, Founder, Frontman

Speaker: • Maarten Vanneste, President,

The Pitch Apprentice – Your ‘Personal Pitch’ Industry Knowledge Seminars Open to all +

12.00 – 12.30 Stand O200

Smart Food / Jet Lag Food Future Events Experience Open to all

Speaker: • Jordi Morillo, Chef, Prats Fatjo

Catering

12.00 – 12.30 Sustainable Events Corner Stand M750

Sustainability in Action as a Destination: A Case Study Sustainability Open to all Speaker: • Charlie Banks, Business

Development Manager, Sustainable Events Ltd. (on behalf of VisitSwitzerland)

12.30 – 13.30 Conference Room 5.2

So you think you’re really an event professional? Student Seminars

Speaker: • Richard John, Managing Director,

RJA (GB) Ltd.

12.30 – 13.00 Sustainable Events Corner Stand M750

Sustainability in Action as a Convention Bureau: Eastern Europe focus Sustainability Open to all

Speaker: • Marusa Rosulnik, Early Stage

Researcher, GO Mice on behalf of Conventa The Slovenian Convention Bureau

Fresh Update – Science for Meetings and Events Future Events Experience Open to all Meetings Support Institute

13.00 – 13.30 Stand O200

Meetings Go Mobile Future Events Experience Open to all

Speaker: • Thorben Grosser, Account

Manager, EventMobi

13.00 – 14.00 Sustainable Events Corner Stand M750

Advice Clinic: Sustainable Event Destinations Sustainability Open to all Speakers: • Charlie Banks, Business

Development Manager, Sustainable Events Ltd; • Dirk Pittaway, Operations Director, Manchester Central Conference Centre; • Marusa Rosulnik, Early Stage Researcher, GO Mice on behalf of Conventa The Slovenian Convention Bureau 13.00 – 14.00 Lecture Theatre, Stand O450

The Tech Hour: Top Technology Trends Technology Open to all Moderator: • Corbin Ball, Speaker, Author,

Columnist, Consultant, Corbin Ball Associates

Speaker: • Gianfranco Chicco, Chief

Dreamer Officer, Conference Basics; • Gerrit Heijkoop, Executive Partner, Social Network Consultant for Events & Conferences; • Ruud Janssen, TNOC; • Ewan MacLeod, Founder and Editor, Mobile Industry Review

Celebrate our 25th anniversary with us #eibtm25 EXHIBITORS EXHIBITORS’ EVENTS Happy hour with one of Estonia’s celebrated barman by Estonian Tourist Board, 16:00 Stand i205 Come and have breakfast with Accor – International Salers, 10:00-11:00 Stand G500 Win an overnight stay at the Wyndham Grand London Chelsea Harbour Stand G200

Enjoy a French breakfast with Bedouk Event Sourcing Solutions, 10:00 Stand F450

Enjoy a delicious cheese fondue with Eiger Vision GmbH, 10:00 Stand H275

Discover Cyprus as a venue destination. The lucky winner will be offered three nights at the Columbia Hotel as well as tour in the mountains by jeep and a sea experience on a Bayliner speed boat. CPC Events Ltd Stand O400

Taste authentic Cypriot cocktails with Cyprus Tourism Organisation/Cyprus Convention Bureau, 10:00 Stand O400

Catalonia Business & Gastronomy. Don’t miss the wine and food tasting at the Catalonia Convention Bureau, 13:00 Stand N500

Win an iPad. Amiando is putting two Apple iPad up for grabs. Enter the draw by participating in a survey in partnership with Conference News and CMW. 10:30 Stand O195

Celebrate Fairmont’s new destinations, enjoy cocktails and canapés and experience the unrivalled presence and authentically local hospitality of Fairmont Hotels & Resorts; from Canada to Singapore, from Europe to the UAE and Africa. 16:00 Stand F230

13.30 – 14.00 Stand O200

Meeting Gaming Future Events Experience Open to all Speaker: • Martin Tissler, CEO,

UrbanGaming

14.00 – 15.00 Sustainable Events Corner Stand M750

Launch of IBTM’s Sustainability Education Course Sustainability Open to all Speaker: • Eloise Sochanik, Project

Manager, Positive Impact

15.00 – 16.00 Sustainable Events Corner Stand M750

Student Sustainability Advice Clinic Sustainability Open to all Speakers: • Eloise Sochanik, Project

Manager, Positive Impact; Charlie Banks, Business Development Manager, Sustainable Events Ltd.

15.00 – 16.00 Stand O200

CVBs Talk Best Practise and Innovation Future Events Experience + Open to all

Speakers: • Milos Milovanovich, CEO, Serbia

CVB; Bente Bratland Holm, Managing Director, Norway CVB; • Carlotta Ferrari, Director, Florence CVB; Anna Gorska, CEO, Gdansk CVB

+ Today’s Must Attend Session Spanish Speaking Seminar Sustainability The Future Events Experience Industry Knowledge Sessions Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics

SEE YOU IN 2013! Futures Dates 2013

November 19th - 21th

TODAY’S PROGRAMME

Repeat of EIBTM Trends Watch 2012 Industry Knowledge Seminars Open to all

11.00 – 11.30 Stand O200

37

09.00 – 10.00 Conference Room 4.2


Hosted Buyer Office

Organising Office

A415 A440 A 425

A420

Hosted Buyer Korea Lounge

A500

A300

A400 A 405

A111 A A 250 235 A 245

Seating A110 A200

Coaches

Central Bus Station

Sponsored by:

A800

A140

A112

Hosted Buyer O!Porto Lounge

A100

A109

B150

B800

B600

B500

B300

B245

B670

B 225

B200 B205 B210

B100

B235

Sponsored by:

Entrance & Registration

B

B675 B850

B650

B550

B400

B255

C700

C600

C500

B360

Global Media Partners Lounge

B250

C110 C120

C140

C800

C 550

C450

C200

C130

C 100

C

B L OC K

Seating

D700 D 730

D D640 630

D 620

D D D 530535540 D600 D610

D500

D350

D300

D130

D800

D650

D550

D400

D230

D240

D250

D200 Spa

D

B L OC K

D220 D210

B L OC K

E251

E800

E700

E255

E550

E460

E330 E250 E 325 E450 E 335

E315

E200

E850

E750

E530 E650 E520 E600

E500

E400

E300

E135

Seating

E

B L OC K

F275

F265

F735 G 860

G 660 H640 H700 AB CD

H 630

H520 H600

H 525

H500

EF GH

K760

K755

K600K750

K800

L500

L705

L715

L810

L805

L815

M105

M650

M705 M710 M750 Sustainable Events Corner M850

M600

M500

M400

M200

M255

O150

O140 O145

N800 Reed Travel Exhibitions

N700

N670

N500

N400

N320 N360

N300 N350

O O 300 310 N465

O600

N550

Hosted Buyer Lunch Lounge

N650

O O 350 365 O400

N675

N455

09/11/2012 17:28

Floorplan correct at time of going to press

Lecture Theatre

O450

Future Events Experience

O200

In association with:

O

BLOCK

Future Events Experience

O200

N490

N 450

Business Centre

N

O215

O205 O210

BLOCK

O190 O195

O180

O170 O175

O130

O120

O165

O110

O100 O105

Global Meetings and Events Portfolio

M270

M150

M115 M250

M110

BLOCK

M

N280 N285 N290

N245 N250

Seating

M700

L650

L750 L600

L

N265 N270

N230 N235

N220 N225

N185 N190 N195

N170 N175 N180 N210

N145 N150

N130 N135 N140

N200

N115 N120 N125

N100 N105 N110

BLOCK

L710

L700

L400

L200

Business Travel Pavilion Asia Pacific

Room 5.3

Seating

J675

K 550

K500

K570 K585 K580

K400

K400

K400

K400

K125

K120 K130

K110

UK & Ireland

Room 5.2

Room 5.1

Lifts to 1st floor

J740 J750

J720 J730

J800

J650 J665

J570

J550

J450

J300A J460

K200

K100

Technology & Event Services Village

1st floor Conference Rooms

Bar

J500

J700 J710

J680

J600

J300

J100

K

B L OC K

Global Village

Room 4.4

Room 4.3

Room 4.2

i800

i600

i575

i550

i370 i400

i250

J

B L OC K

Middle East

Room 4.1

i552

i551

i425

Escalator to 1st floor

H800 Show Daily & EIBTM M TV

H550

i420

i350

i300 i305

i240

i220

i200 i205

Escalator to 1st floor

Business Travel Pavilion

G810

G725 G730

G 655

H250

H270 H275 H450 H300

H200

H100

Entrance & Registration

i

B L OC K

Africa

G800 G805

G650

G 550

G400

G250

G150 G160

H

B L OC K

Europe

F 855

G700

Seating

G600 G625

G500

G300

G200

G100

G115

G

B L OC K

Taxis & Metro

Americas

F860

F850

F 750 F 770

F765

F650

F575

F550

F470

F705

F620

Key:

F800

F250

F205

F150

F410 F270 F450 F455

F525

F700

F600

F 500

F400

F 405

F230

F200

F100 F115

F

BLOCK

F570

A

H625 H635

B L OC K

F775

Media Centre

G670 G850

Accesso Sud

M800

FLOOR PLAN

Seating

38

DAYTHree

Thursday November 29th


39

The Global Meetings & Events Exhibition 19 – 21 November, 2013 Fira Gran Via, Barcelona, Spain

Your global five star expo for the meetings, events and business travel industry. Save the dates: 19-21 November 2013

www.eibtm.com Find us on: EIBTM is part of Reed Travel Exhibitions’ Global IBTM Portfolio: Organised By


40

DAYTHree

L ib ertad

y O rd e n

Thursday November 29th

EIBTM Show Daily 2012 - DAY 03  

The Oficial Eibtm Newspaper

Advertisement