GREGORY ATWOOD Graphic Designer 5570 Pine Hollow Rd. Concord, CA 94521 415.497.2310 gregoryatwood@comcast.net linkedin.com/in/gregoryatwood Portfolio
Gregory Atwood Portfolio
Summary
Professional Design Director/Marketing/Visual Communicator with deep experience in current and relevant online and print channels of visual communications: from websites and e-mail campaigns to all facets of print; from multi-channel branding campaigns to simple sell sheets. A quality-driven approach, practice, and management of designcraft throughout my career has facilitated the successful launch of many national and international consumer and B2B branding, advertising, and promotional campaigns for privately-held companies, Fortune 1000 companies, and their advertising agencies. Committed to delivering memorable, original, and cost-effective marketing solutions with a team of like-minded marketing professionals.
Experience
Principal Gregory Atwood Visual Communications, Concord, California July 2009-Present (11 years) GAVC is a visual communications design consultancy that offers UI design, branding design and development, p ublications design and production, advertising, and all visual aspects supporting marketing and promotional campaigns. Clients include Google, the Center for Disease Control and Prevention, Northwestern University, New York University, University of Chicago, California Healthcare Foundation, GfK Research, Inner Workings, the Institute of N oetic Sciences, Knowledge N etworks, MCorp. Consulting, the San Francisco Symphony, the San Francisco Theological Seminary, WCI (West Coast Industries), and Zeimer Advertising. Art Director Golden Gate Sotheby’s International Realty, Greenbrae, California September 2011-April 2018 (7 years) My services for Sotheby’s saved the organization between $1M and $1.25M per year in what would be otherwise externally acquired services. In collaboration and coordination with the marketing staff, designed, produced and art directed the print and digital versions of all international magazine and online advertisements, brochures, and provided property website design for residential estates in the $5MM to $75MM range, internationally marketed. continued
Experience Page Two
Art Director Institute of Noetic Sciences (IONS), Petaluma, California May 2005-July 2009 (4 years) Launched and staffed an in-house design studio serving internal and external clients, t hereby c onsolidating our brand while saving over $700K per year in p reviously subcontracted print, email and web-based work. IONS is dedicated to advanced scientific research into human c onsciousness. It was founded by Apollo astronaut Edgar Mitchell after his historic moonwalk. •
Redesigned and produced Shift: at the Frontiers of Consciousness, a full-color, high-end quarterly publication that is distributed worldwide, both in print and online, serving as the ambassador for the mission of IONS.
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Handled all promotional marketing and branding work for a biennial international conference, attended by thousands from all over the world.
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Developed a project management system to successfully manage, track, archive, and retrieve hundreds of projects and thousands of assets across several departments inside and outside IONS.
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Named and created a new brand identity for Voices of Vision, a quarterly set of CDs featuring scientific and spiritual leaders and offered as a premium to donor/members.
Senior Graphic Designer Real Estate Media Corporation, San Rafael, California December 2003-December 2004 (1 year) As part of a small team, designed and produced through pre-flighting and PDFs four real estate magazines per month, each 60 to 120 pages. Scanned, edited, color-corrected and proofed all four-color image files used in the publications. Converted all print files for our online version of the publications. Principal / Creative Director Gregory Atwood Visual Communications, San Rafael, California March 2001 December 2003 (3 years) GAVC was a design consultancy that specialized in the integration of online and print branding and promotional campaigns. Clients included PGP Corporation, California HealthCare F oundation, LeapFrog, Applied Graphics, BrainBang, Dental Club One, Dancetime Publications, and Eureka! Design. Creative Director LEGO, Novato, California June 2000-March 2001 (1 year) Directed all graphic brand management, including product/software prototypes and kiosks, user interfaces, trade show graphics, and final packaging graphic design for the LEGO MindStorms brand, a line of ready-to-assemble robotic computer toys marketed to 9 to 15 year-olds. MindStorms is one of the best-selling educational products in America. continued
Experience Page Three
Creative Services Manager ZapMe! Corporation, San Ramon, California June 1999-June 2000 (1 year) Managed, co-designed and directed the production of the public and corporate web site, as well as all user interfaces for the in-school product—at the time, the nation’s largest in-school e ducational Interactive Media Network. Content was exclusively directed to the educational requirements of its 13 to 19 year-old student audience, their teachers, and school administration. Design Director Arthur Andersen Business Consulting, San Jose, California July 1998-May 1999 (1 year) Recruited and contracted as the Design Director for Arthur Andersen Business Consulting’s Internet New Media Group, a pioneering foray into online solutions for their clientele. Designed, art directed, and co-developed ecommerce prototypes, presentations, and demos, as well as the Internet New Media Group’s own web site. Principal MemeSoup, San Rafael, California July 1997-July 1998 (1 year) MemeSoup was a consultancy that specialized in the early integration of online and print branding and promotional campaigns for financial institutions, search engines, online e ntertainment and their agencies. Clients included Triad, Berkeley Systems, Clarinet, Individual, Inc. and FCB/Promotions. Principal Artist / Art Director Stormfront Studios, San Rafael, California March 1994-July 1997 (4 years) Art directed and led the creative art team for Madden NFL 96 and Madden NFL 97 (EASports). I conceived and designed the interfaces, and then art directed the development team to offer the first fully-immersive 3D user interface for a video game. I also developed the user interface design for Tony La Russa Baseball 4 (Maxis). I also designed the interfaces, transitional animations, and product demos for Byzantine: The Betrayal (Discovery Channel/Multimedia).
Awards and Recognition
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Best of Show, EMMA, (Europe’s Oscar for computer games) for Byzantine: The Betrayal.
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Top 30 Must Have Products, HomePC magazine, for Byzantine: The Betrayal.
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Top 30 Computer Games of All Time, PC Gamer magazine, for Tony La Russa Baseball 3.
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Silver, National ADDY, public awareness advertising campaign, for the Contra Costa Water District and Solem Associates.
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Silver, the Society of Technical Communications, for Optilink’s Product Literature.
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Honorable Mentions, the Society of Technical Communications, for Intersil, Integral, and Silicon General.