G R E G O R Y AT W O O D
GREGORY ATWOOD VISUAL COMMUNICATIONS
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4 1 5 4 9 7 2 3 1 0 gregg @ gregor yat wood.com
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Audible Images A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
Audible Images is a sound effects studio specializing in original sound illusions for video games, motion pictures, and commercials.
Longeviti A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
Longeviti is a leader in the development of fingerprint-based personal security software.
Hannah A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
Hannah is a mark celebrating an eclectic personality. It has deep roots in symbology and employs a healthy exercise in contrasts— thus the black & white, positive/negative aspects of the mark. It is also a palindrome, and study in sacred numbers; each half of the word has three mirrored letters, each letter comprised of three strokes.
Noetic Press A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
Noetic Press is a book publisher devoted to the study of human consciousness. The mark is a study in balance and spirituality, employing earth colors, and a highly-stylized “N.�
EnergyFarm A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
EnergyFarm is an app and website that permits electric and hybrid car owners to automatically charge their cars at the lowest rates available while plugged in, usually during off-peak hours. The concept was to represent the three rate tiers that determine the cost of energy used.
Mill Valley MillWorks A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
Mill Valley MillWorks is a well-respected resource for exotic and rare lumber, sustainably harvested. It also offers very high-end carpentry solutions for wood architectural p roducts. They are well-known
M IL L VAL L EY M IL LWOR KS
for taking on seemingly impossible tasks, like floating staircases, which are themselves an illusion—thus the mark.
Cocktails & Dreams A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
The name is inspired by the movie Cocktail, but the mark is entirely original. It is intended for the livery on a commercial sports/party boat and the owner’s stationery and napkins.
Centered Leadership DE SIGN | I L L U S T R AT I O N | P R O D U C T I O N
Lucinda Rhys is a business coach to C-Suite executives looking to sharpen their game by successfully balancing personal life goals with professional commitments. Through her personalized coaching, she provides them their key to achievement and fulfillment. Translucent business card, printed with opaque inks on both sides.
IONS A R T DI R E C T I O N | I L L U S T R AT I O N | P R O D U C T IO N
IONS stands for the Institute of Noetic Sciences, a nonprofit research organization devoted to the study and understanding of human consciousness and enlightenment. The mark takes the form of a stylized individual integrated into the world, symbolized by the “i� within the circle.
IONS Business Card DESIGN | PRODUCTION
IONS has a very strong identifying brand that can be summed up by the word “Shift”—Shifting personal beliefs, observations, and positions. This inspired the shifted dimensions of the card; in fact, when you turn it over, you must flip the card upon itself—intentionally shifting one’s expectations to gain comprehension.
Screenwise Website User Interface Design ART DIRECTION | DESIGN | PRODUCTION
Screenwise is a research and survey project for Google through GfK Reseach. It is designed to collect internet usage saturation by nontechnical people from all walks of life. The UI was designed to be very simple and comprehensible.
What is a High Definition Home? 1 of 3 ART DIRECTION | COPY WRITING | PRODUCTION
Decker Bullock Sotheby’s International Realty has made its name as a broker of note of luxury properties for high net worth buyers and sellers in the San Francisco Bay Area. This ad was designed to appear in Marin Magazine and prominently includes a link to a site that lists properties like the one shown in the photograph. See next image.
What is a High Definition Home? 2 of 3 ART DIRECTION | COPY WRITING | PRODUCTION
These are the successive screens that lead to the website found on the next page. It is only shown once, until one refreshes their cache. The screens tell the compelling story of what defines a high-definition home, who desires it, why they desire it, and where they can find one...Decker Bullock Sotheby’s International Realty, of course. See next image.
What is a High Definition Home? 3 of 3 ART DIRECTION | COPY WRITING
The previous link goes to Decker Bullock Sotheby’s International Realty’s listing page on their website, location specific.
Is It Time to Trade Urban for Urbane? ART DIRECTION | COPY WRITING | PRODUCTION
This self-mailer for a luxury property real estate agent was targeted to high net worth young urban homeowners in San Francisco who may be considering moving to the more relaxed, yet still sophisticated, family-friendly suburban towns of Marin County, where the homes that she represented were located.
160 Madrone Estate 1 of 3 ART DIRECTION | COPY WRITING | PRODUCTION
This brochure showcases an exceptional luxury property located on Belvedere Island, Marin County, California. The house is a testament to meticulous old-world sophistication, r eadily discernible in its rich details. Each spread p resented an area of the home defined by its details, leading to the inescapable conclusion that the sum, indeed, is greater than the parts, even when those parts are flawless. See next image.
160 Madrone Estate 2 of 3 ART DIRECTION | COPY WRITING | PRODUCTION
This brochure showcases an exceptional luxury property located on Belvedere Island, Marin County, California. The house is a testament to meticulous old-world sophistication, r eadily discernible in its rich details. Each spread p resented an area of the home defined by its details, leading to the inescapable conclusion that the sum, indeed, is greater than the parts, even when those parts are flawless. See next image.
160 Madrone Estate 3 of 3 ART DIRECTION | COPY WRITING | PRODUCTION
This brochure showcases an exceptional luxury property located on Belvedere Island, Marin County, California. The house is a testament to meticulous old-world sophistication, r eadily discernible in its rich details. Each spread p resented an area of the home defined by its details, leading to the inescapable conclusion that the sum, indeed, is greater than the parts, even when those parts are flawless.
285 Magnolia Brochure 1 of 3 ART DIRECTION | DESIGN | PRODUCTION
There are four separate residences on one large property, two of them mixeduse ( commercial and residential). Further complicating matters, the only day the photographer was scheduled for the shoot, the construction was not yet completed. Each offering was differentiated through the use of four color schemes, clearly moving from one related but discrete home to the next, and obscure the compromised photography through the use of artistic posterization. See next image.
285 Magnolia 2 of 3 ART DIRECTION | DESIGN | PRODUCTION
Each residence claimed part of a simple, vibrant palette, and presented the interiors and highlights of the home along with a floorplan and list of features unique to the offering. See next image.
285 Magnolia 3 of 3 ART DIRECTION | DESIGN | PRODUCTION
An overview of the brochure reveals the coherent and yet clearly delineated nature of the design, styled to attract the hip and sophisticated buyers who would respond to this type of quasi-urban living in an upscale suburban town just north of San Francisco.
First In Marin ART DIRECTION | COPY WRITING | PRODUCTION
2016 marked the third year running that Decker Bullock Sotheby’s International Realty could claim first in several Âc ategories of home sales in Marin County, with each year demonstrably outstripping their own previous record, and that of all competitors. The shadow that stretches across the spread provocatively foretells future expectations, and suggests home buyers and sellers would do well to come along for the ride with the top performer.
You’ve found Marin. Now let’s find your Home. ART DIRECTION | COPY WRITING | PRODUCTION
Marin County is an idealized destination for those who are able to embrace the cost of entry. Many high net worth individuals and families come from around the globe looking for a very special home in a very special place. Decker Bullock Sotheby’s International Realty is well-known as the pre-eminent resource for this search. The photograph and headline marry this quest and goal perfectly.
Liquid Assets ART DIRECTION | COPY WRITING | PRODUCTION
Taking license with a financial term the audience is surely aware of in a different context, the meaning is redefined to indicate the value in a home that is a sound investment as well as a source of unmatched satisfaction and pleasure.
Feel Like You’ve Arrived ART DIRECTION | COPY WRITING | PRODUCTION
This spread ad in Marin Magazine showcased a very sophisticated home right on the water in Sausalito, California, a place where one could enjoy an iconic seaside town with fantastic galleries, restaurants, and views of the skyline of San Francisco.
Magazine Advertising Template for DBSIR ART DIRECTION | DESIGN | PRODUCTION
The project was to update and standardize the branding in Decker Bullock Sotheby’s International Realty’s print advertising, making it original, recognizable, beautiful, flexible, and easy to build.
Take the long way home. ART DIRECTION | COPY WRITING | PRODUCTION
People who can consider buying these very expensive estates and vineyards wouldn’t bat an eye about tooling around in a Ferrari— it’s just another facet of a lifestyle that defines itself with achievement and exclusivity. To reach and interest these buyers, this cooperative advertisement with Ferrari in Ferrari of California’s magazine was a natural move.
We’re all about the Drive. ART DIRECTION | COPY WRITING | PRODUCTION
in another cooperative advertisement with Ferrari, this real estate agent team is aligning themselves, their capabilities, their listings, and their clientele with the passion, performance, and luxury of the Ferrari brand.
25 Years ART DIRECTION | COPY WRITING | PRODUCTION
With an iconic and dramatic graphic treatment, Decker Bullock Sotheby’s International Realty celebrated its 25th year by honoring the relationships and satisfactions enjoyed throughout those years, and offered a dignified exhortation to buyers and sellers of luxury homes to join them for the next 25.
What Makes a House a Home? ART DIRECTION | COPY WRITING | PRODUCTION
Indeed. With visual and verbal poetry, this ad touches the heart and reminds us just what does matter. The brokerage assures the client that it understands only too well, and will help them find a house that fits their definition of Home.
Brave_Neuro_World ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community. See next image.
Consciousness, Passion, & Purpose ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community. See next image.
Toward a Science of Peace ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community. See next image.
Shift Magazine Table of Contents ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community. See next image.
Energy Psychology in Disaster Relief ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community. See next image.
Consciousness: Still a Mystery ART DIRECTION | DESIGN | PRODUCTION
Shift was a quarterly publication of the Institute of Noetic Sciences, and was distributed internationally. Articles and reviews were devoted to the study of the intersection of science and human consciousness. It was well-respected by its subscribers and community.
GREGORY ATWOOD VISUAL COMMUNICATIONS +1
4 1 5 4 9 7 2 3 1 0 gregg @ gregor yat wood.com
GregoryAtwood.com linkedin.com/in/gregoryatwood