JUNE 22-JULY 4
DEMO DERBY
PRCA PRO RODEO SERIES
PRCA XTREME BULLS
CARNIVAL
WELCOME TO THE GREELEY STAMPEDE We invite you to tap into the branding and marketing power of Colorado’s premier summer western celebration by becoming a sponsor and partner of the 2018 Greeley Stampede. A 97-year tradition, more than 250,000 rodeo fans, concert goers and western revelers come to enjoy affordable entertainment. Truly, the Greeley Stampede is more than the #1 local attraction in the region over the 4TH of July holiday – it is simply the most targeted way to reach every facet of the Northern Colorado community. The Stampede is one of Northern Colorado’s most popular and long standing traditions, and as a sponsor you will receive exposure throughout the event. Banner and signage placement is available in multiple prominent areas of Island Grove Regional Park along with recognition by park attractions and event announcers – all potential benefits which ensure prominent exposure throughout the 12-day event. Your presence is reinforced through your ID (logo and/or name) on all respective collateral materials, including event guides, pocket schedules, promotional brochures and other media. Your recognition may extend online through a year-round ID and link on the newly designed Greeley Stampede website. Also, the Stampede is one of the few live entertainment opportunities in Northern Colorado that brings the entire family together as the majority of Stampede visitors come with parents, siblings and other relatives. You have the opportunity to provide firsthand experience with your product or service by connecting with our guests where they are open to an introduction at an event they consider an old friend. All of our partners receive an extensive and exclusive package of premium event tickets, admission, parking and hospitality passes. Utilize the Spur Club Hospitality Area, VIP Patio and the exclusive Buckle Club to entertain key customers or executives on site. Take advantage of our Partner Concierge Service to purchase additional admission, parking or rodeo tickets at a special reduced rate. Whether your target market consists of twenty-something music lovers, budget conscious mothers, discerning art lovers, passionate rodeo fans … or anyone in between, the Greeley Stampede can connect your brand, product or service with the right people in a meaningful way. When you support something they care about, they will support you. Stampede fully customizable partnership packages start at $7,500. The dedicated promotional staff at the Greeley Stampede can develop meaningful and effective activation programs to promote your business or brand … there are truly no limits. I look forward to discussing with you how we can work together to create a successful partnership.
JUSTIN WATADA
General Manager Greeley Stampede
TABLE OF CONTENTS Welcome Message
1
Stampede Committee
2
Event History
3
Park Attractions
4
Event Map
5
Sponsorship Opportunities
6
Sponsorship Benefits
7
Guest Demographics
8
An Award-Winning Event
9
2018 Schedule of Events
10
2017 Event Partners
11
2017 Event Photos
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2018 GREELEY STAMPEDE COMMITTEE JOHN DEWITT
JERRY SHORT
RE/MAX Alliance Realtor
ABRA Auto Body & Glass General Manager
General Chair
CHAD SANGER
Vice Chair/ Parking & Admissions Chair TurnKey Builders President
JACKIE LYMAN Secretary / Gold Spur Chair
Cache Bank & Trust Vice President/Investment Officer
JULIE JENSEN
Treasurer/Commercial Vendor Chair Greeley Area Realtor Association CEO
PATTY GATES
Hospitality Chair
FMS Bank Branch President & Chief Operating Officer
MIC HARVEY
Security Chair
Nutreetion LandCare, LLC Silent Thunder Land & Livestock Managing Partner
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Beverages Chair
TRENT JOHNSON
Night Shows Chair
Greeley Hat Works President and Hat Maker
JEFF RECK
Grounds Chair Reck Flyers President
SHAWN MILLS Rodeo Chair
Safety Assurance Consulting Owner/President
KENT HECKEL Parades Chair
Assistant Manager GCR Tires and Service
JESSE LEOS
Volunteer Chair
Guaranty Bank and Trust VP, Branch Manager
EVENT HISTORY The Greeley Stampede, located in Greeley, Colorado, is rich in tradition and heritage dating back to the late 1800's. It began as a community celebration to honor local potato farmers and has since grown into an internationally acclaimed festival attracting over 250,000 people annually from all parts of the United States and many foreign countries. Officially named the Greeley Spud Rodeo in 1922, the event featured bucking bronc riding, fancy roping, a pie eating contest, a horse race, motorcycle and bicycle races, and a two-mile Model T Ford "free for all" race. Estimated attendance in that first official festival was 2,500 people. In an effort to give the event some national recognition, the Greeley Spud Rodeo era ended and, thus, began the age of the "Go West with Greeley" Rodeo. The name was taken from the famous phrase by the city's name sake, Horace Greeley, who said "Go west young man. Go west." The Greeley Independence Stampede name came in 1972 by means of a community contest and featured professional rodeos, country concerts, July 4th parade, and carnival midway, mixed with food and fun galore! In the early 90's it expanded again to include a kids rodeo, classic rock concerts, a telecast 4th of July parade, a western art show, and a free entertainment stage. It became one of the biggest rodeos during the Fourth of July run known as Cowboy Christmas, earning coverage on national network television, and has been widely honored for the excellence of its production. Today, the event is Colorado’s premier summer western celebration. The 2018 event marks the 97th Greeley Stampede and will feature six rodeo performances, six Stampede Arena concerts, a popular carnival, over 100 commercial and food vendors, a western art show, Colorado’s largest demolition derby, a free entertainment stage, and plenty of affordable family fun.
PAST CONCERT PERFORMERS • Loretta Lynn • Chris LeDoux • Tim McGraw • Kenny Chesney • Alan Jackson • Taylor Swift • Trace Adkins • The Band Perry • Little Big Town
• Buck Owens • Faith Hill • Brooks & Dunn • The Beach Boys • ZZ Top • Brad Paisley • Lynyrd Skynyrd • Lady Antebellum • Chris Young
• George Jones • Toby Keith • Steve Miller Band • Def Leppard • Dierks Bentley • Kid Rock • Jake Owen • Thomas Rhett • Granger Smith
• Johnny Cash • Martina McBride • Clint Black • Rascal Flatts • Blake Shelton • Keith Urban • Big & Rich • Josh Turner • TobyMac
• Alabama • Jeff Foxworthy • REO Speedwagon • Reba McEntire • Sugarland • Luke Bryan • Gary Allan • Clay Walker • Joe Nichols
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PARK ATTRACTIONS PARK STAGE Centrally located in the middle of the park, this stage has become a main attraction that showcases free music and entertainment every day during the event. Past Park Stage entertainers include Lady Antebellum, Blake Shelton, Craig Morgan and Jake Owen. SHEEP STAMPEDE Located in the Pavilion, little cowboys and cowgirls ages 4-7 compete to ride a sheep for 8 seconds in style. The free event takes place several times every day and offers tons of entertainment and smiles from the kids. CARNIVAL AMERICANA As one of America’s leading producers of carnival midways, Carnival Americana offers the best in amusement rides, games, and food concessions. Guests can purchase individual ride tickets, one-day unlimited ride wristbands and entire-event unlimited ride wristbands. SHOPPING Guests can visit more than 80 commercial shopping vendors located on 14th Avenue, near the Stampede Arena and the Events Center. The Stampede Mercantile is an open-air shopping area featuring higher-end merchandise. STAMPEDE WESTERN ART SHOW Located in the Events Center, the annual Art Show features more than 200 western paintings, photographs, and sculptures from over 50 artists around the country. Not only is this a fantastic cultural and programming addition, but it serves a purpose as well; all the revenue from artwork purchased goes directly to scholarships in Weld County for high school seniors. DAILY PARADE IN THE PARK Everyday at 6pm, Texas Longhorns are led around the park along with event dignitaries, rodeo royalty and other community organizations. Guests enjoy standing by as these docile animals lumber right down 14th Avenue. INDEPENDENCE DAY PARADE The popular July 4th parade starts at the University of Northern Colorado and runs north on 10th Avenue. The parade steps off at 9am, led by the traditional Texas Longhorns, and annually showcases over 100 community and regional entries. Guests are known to stake out their viewing spots more than a week before the parade to get a front-row seat to the biggest Independence Day Parade around. KIDS KORRAL Located south of the food court, this family oriented area features a petting zoo and two to three free specialty acts. Past acts include sharks, tigers, bears, BMX daredevils, a high-dive show, and lumberjacks. FOOD COURT More than 40 commercial food vendors provide food for all tastes including Rocky Mountain oysters, chicken on a stick, funnel cakes, cowboy burgers and, of course, turkey legs. Food Court guests can enjoy their tasty treats while watching the Park Stage. CENTENNIAL VILLAGE This eight acre living history museum allows visitors to experience Northeastern Colorado as it was over 100 years ago.
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EVENT MAP POUDRE RIVER
BUNKHOUSE
GROUP PARTIES
PARK ENTRANCE
ICE OFF
MEDIA TRAILER* VIP PATIO*
LIVESTO C BUILDIN K G
ATM
ATM
STAMPEDE ARENA
PARADE ATTRACTIONS
4H BUILDING
ATM ATM
EXH BUI IBITIO LDI N NG
A
BC*
ATM
ATM
BACKYARD
ATM
CARNIVAL
ATM
ATM
INFO BOOTH
SM
ATM
ART SHOW
11TH AVENUE
PARK ENTRANCE ATM
ATM
KIDS KORRAL
SPUR CLUB*
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ATM
PAVILION
PARK ENTRANCE
ENTRANCE
CENTENNIAL VILLAGE 21ST AVENUE
14TH AVENUE
ATM
PARK ENTRANCE
TAXI PICK UP AREA
MAP SUBJECT TO CHANGE / NOT TO SCALE
AMENITIES ATM
KIDS KORRAL
BACKYARD
*PASS REQUIRED FOR ACCESS
SHOPPING
FOOD COURT
SM MERCANTILE
RESTROOMS
PETTING ZOO
ATM MACHINE
SHEEP STAMPEDE
CRAFT C RAF BEER TENT
14 14TH AVENUE
FACE PAINTING & BALLOON ARTISTS
PARK STAGE
A
BUCKY’S SANDBOX
STAMPEDE SALOON
FIRST AID / LOST & FOUND PHONE CHARGING STATION SUNSCREEN STATION BIKE RACK TICKETS
STICK HORSE RODEO
BC*
ARENA SOUVENIRS
BUCKLE CLUB
-ATM -RESTROOMS -LACTATION STATION -SOUVENIRS
PARADE ATTRACTIONS
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SPONSORSHIP OPPORTUNITIES TITLE PARTNERSHIPS
Investment Level: $35,000-$50,000 · Beer Provider · Beverage Provider · Carnival · Concert Series · Event Center · Free Entertainment Stage · PRCA Rodeo Series · Stampede Saloon: Main Tent Bar · Televised Independence Day Parade
PRESENTING PARTNERSHIPS Investment Level: $20,000+ · Energy Drink · Food Court · Kids Korral · Keystone · Parade Longhorns · PRCA Rodeo Finals Performance · Week Day of Choice (6) · Weekend Day of Choice (4)
PROPRIETARY PARTNERSHIPS Investment Level: $7,500-$15,000+
Demolition Derby · Performance Hospitality · Discounted Park Admission Outlets (3) · Night at the Spur Club (11) · Lanyards · Safe Ride Program · Ticket backs Kids Rodeo · Performance Park Attractions · Centennial Village · Kids Korral Attraction of Choice (3) · Sheep Stampede · Western Art Show Park Events · Crowd Sampling · Daily Parade in the Park · Independence Day Fireworks · Parking Lot Entrances · Parking Lot Shuttles
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Pro Rodeo · Arena Rodeo Bucking Chute (6) · Arena Rodeo Crash Pads · Arena Rodeo Return Gate · PRCA Rodeo Event of Choice (7) · PRCA Rodeo Mutton Bustin’ · PRCA Rodeo Finals Telecast · PRCA Rodeo Performance of Choice (5) · Rodeo Autograph Tent Pre-Event · Big Buckle Ball · Downtown Greeley Kickoff Concert · Golf Tournament Onsite Signage · Stampede Arena East (2) Organizations · Stampede Riders · Stampede Wranglers
SPONSORSHIP BENEFITS PROMOTIONAL RIGHTS · Title, Presenting, Official and Proprietary opportunities
INTEGRATED BRANDING · · · ·
Use of the Official Greeley Stampede Logo Complimentary entry in the Independence Day Parade Recognized as a sponsor in the event brochure (distribution 100,000) and the event program (distribution 30,000) Complimentary advertisement space in the event program
ON-SITE PROMOTION · · · · · ·
Display banners in prominent locations for the duration of the event Recognized by the announcer prior, during or after appropriate events Featured sponsor logo and/or a 30-second advertisement spot on the Stampede Arena LED Scoreboard Sponsor logo on Stampede Arena wall Sponsor flag displayed during Independence Day Parade, Sponsor Circle and PRCA Rodeo performances Complimentary exhibit/vendor space
ACTIVATION · Customized promotion using tickets and passes for employee appreciation and/or client promotions
ENJOY THE VIP EXPERIENCE AS A SPONSOR
· Hospitality event passes to the Spur Club that offers complimentary beverages and light meals before every Stampede Arena event · Hospitality passes to the VIP Patio, an exclusive area for sponsors that offers complimentary beverages and light snacks during Stampede Arena events (except demolition derby) · Hospitality passes to the Buckle Club, an exclusive area for sponsors that offers complimentary beverages and light snacks during and after Stampede Arena events · Hospitality passes to the Independence Day Parade VIP Viewing Tent · Sponsor lot season parking passes · Park admission passes · Tickets to all Stampede Arena events including concerts, rodeos, demolition derby, bull riding and bullfighting
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GUEST DEMOGRAPHICS WHERE DO YOU LIVE? Greeley (80634) Greeley (80631) Evans (80620) Loveland (80537) Loveland (80538) Windsor (80550) Eaton (80615) Fort Collins (80524) Fort Collins (80525) Johnstown (80534)
MARITAL STATUS Single Married Cohabitating
AGE
under 21 21-24 25+
ETHNICITY African American Caucasian Hispanic Native American
19% 17% 6% 3% 3% 3% 3% 2% 2% 2%
39% 51% 9% 3% 9% 88% 4% 61% 34% 1%
*source: on-site survey conducted by bluegreen vacations
TICKET BUYERS
(top 10 zip codes of pre-event purchased tickets) 1. Greeley 22.4% 2. Fort Collins 6.9% 3. Loveland 5.7% 4. Windsor 4.4% 5. Eaton 3.1% 6. Evans 3.0% 7. Johnstown 1.6% 8. Kersey 1.5% 9. LaSalle 1.2% 10. Berthoud 1.0%
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NUMBER OF DAYS ATTENDED 1-2 days 3-4 days 5-6 days 7-8 days 9-10 days 11-12 days
INCOME
under $30,000 $30,000-$39,999 $40,000-$49,999 $50,000-$59,999 $60,000+
53% 22% 11% 4% 2% 8%
27% 15% 11% 11% 37%
LEVEL OF EDUCATION COMPLETED Some high school High school or equivalent Vocational/technical school (2 year) Some college credit, no degree Bachelors Degree Advanced Degree
GENDER Female Male
HOME OWNER
Yes No
15% 29% 8% 28% 13% 7%
49% 51% 46% 54%
HOW GUESTS BUY TICKETS
Box Office Internet/Mobile King Soopers TicketsWest Phone .5% *source: ticketswest
69% 27% 3.5%
AN AWARD-WINNING FESTIVAL Recognized as the 2015 PRCA Mountain States Circuit Large Rodeo of the Year. The PRCA Mountain States Circuit includes 71 rodeos in Colorado and Wyoming. The Stampede also won the Best Ground Award for having the safest and most consistent ground condition.
Inducted in the Pro Rodeo Hall in Fame in 2014. The prestigious recognition is awarded to the top rodeos in the world including the Calgary Stampede, Cheyenne Frontier Days, San Antonio Stock Show & Rodeo and the National Western Stock Show.
Ranked in the Top 25 rodeos in the world by Professional Rodeo Cowboy Association
Recipient of the 2014 Mountain States Justin Best Footing Award for putting forth extra efforts to ensure rodeos had the safest, most consistent ground conditions throughout the entire rodeo.
Winner of the International Festivals and Events Association 2006 and 1999 Grand Pinnacle Awards
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2018 SCHEDULE OF EVENTS FRIDAY, JUNE 22 8PM
Arena Concert (TBA)
SATURDAY, JUNE 23 8PM
Arena Concert (TBA)
SUNDAY, JUNE 24 - FAITH AND FAMILY NIGHT 10AM 12PM 8PM
Kids Rodeo Carnival Stage Arena Concert (TBA)
MONDAY, JUNE 25 7PM
American Bull Fighting
TUESDAY, JUNE 26 7PM
PRCA Xtreme Bulls
WEDNESDAY, JUNE 27 - TOUGH ENOUGH TO WEAR PINK 7PM
PRCA Pro Rodeo
THURSDAY, JUNE 28 - MAN-UP CRUSADE 7PM
PRCA Pro Rodeo
FRIDAY, JUNE 29 8PM
Arena Concert (TBA)
SATURDAY, JUNE 30 - ENERGY DAY 1PM 8PM
PRCA PRO RODEO Arena Concert (TBA)
SUNDAY, JULY 1 12PM 1PM 8PM
Carnival Stage PRCA PRO RODEO Arena Concert (TBA)
MONDAY, JULY 2 - MILITARY APPRECIATION DAY 7PM
PRCA Pro Rodeo
TUESDAY, JULY 3 7PM
PRCA Pro Rodeo - FINALS
WEDNESDAY, JULY 4
9AM 4PM 7:45PM 9:30PM
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Independence Day Parade Demolition Derby Park Concert (TBA) Fireworks
2017 STAMPEDE SPONSORS
MEDIA PARTNERS
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2017 EVENT PHOTOS 1
2
3
5
6
4
7
8
9
10
11
12
13
14
15
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1 PRCA XTREME BULLS OPENING CEREMONY 2 WORK DAY HEROES 3 MISS RODEO ROYALTY 4 TIM BINGHAM 5 PARADE FLY OVER
6 7 8 9 10 11
LOCASH IN CONCERT JOHN HARRISON - TETWP RODEO CLAY WALKER IN CONCERT FLIPPING OVER TRUCK AT DEMO DERBY CHASE RICE AND NED LEDOUX IN CONCERT JERRY AND SANDY HELGESON - 2017 GRAND MARSHALS
12 13 14 15 16 17
CARNIVAL AT NIGHT PHIL VASSAR IN CONCERT CHASE RICE IN CONCERT WACEY MUNSELL XTREME BULLS OPENING CEREMONY XTREME BULLS OPENING CEREMONY
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22
25
19
20
23
21
24
26
28
27
29
30
31
32
33
34
35
36
17 XTREME BULLS OPENING CEREMONY 18 KELSIE WINSLOW - MISS RODEO COLORADO 2017 19 AMERICAN BULL FIGHTING DOG PILE WITH JAMES HERMAN 20 LEGO RACE CARS AT INNOVATION STATION 21 DAMELL JOHNSON - TIE DOWN 22 BARENAKED LADIES IN CONCERT 23 JOHN HARRISON RODEO ACT
24 DUCK RACES 25 TOBY KEITH IN CONCERT 26 TOBY KEITH ENTOURAGE 27 FOURTH OF JULY PARADE 28 HIGH VALLEY IN CONCERT 29 BUILD-A-STICK HORSE 30 ENJOYING THE CARNIVAL
31 STEVE THE STEER 32 FORD CARNIVAL STAGE 33 SERVING REFRESHMENTS 34 ALEX HYLAND - MISS RODEO COLORADO LADY IN WAITING 35 JOHN MICHAEL MONTGOMERY IN CONCERT 36 RAIN AT THE RODEO
Greeley Independence Stampede, a 501c4 organization Mission Statement:
To Celebrate Our Nation’s Independence and Preserve Our Western Tradition and Strengthen Our Community.
Event Dates:
Friday, June 22 - Wednesday, July 4, 2018
Address:
Phone: Fax:
Island Grove Regional Park 600 North 14th Avenue Greeley, Colorado 80631 970-356-7787 970-356-3103
Contact: Email:
Justin Watada, General Manager justin@greeleystampede.org
GREELEYSTAMPEDE.ORG 970-356-7787