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Thriving Together Discover how the Golden Triangle partnership between the city, school district and chamber of commerce ensures long-term stability in Beachwood.
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BEACHWOOD ON BEHALF OF THE BEACHWOOD CHAMBER of Commerce, the city of Beachwood and the Beachwood City Schools, we are proud to welcome you to our great city and to the 2022 edition of the Beachwood Magazine! The chamber looks forward to implementing new community programming in 2022 that will allow more opportunities for our residents and businesses to connect. We will also continue working to support our local businesses, focus on economic development and provide programming that is inclusive and celebratory of Beachwood’s diverse community. The partnership and collaboration between the chamber, the city and the school district remains strong and allows us to work together to support our city. Our school district is one of the finest in Ohio. Our teachers and district staff work hard each day to fulfill the district’s
mission to develop intellectual entrepreneurs with a social conscience and sets students up for success by cultivating the growth of our future leaders. We look forward to a great collaboration with Megan Baechle our new administration in 2022 as we all work together to make Beachwood a better place to live, work and play. When we work together, we can thrive together.
Justin Berns
Dr. Robert P. Hardis
With gratitude, Megan Baechle Executive Direcor, Beachwood Chamber of Commerce Mayor Justin Berns City of Beachwood Dr. Robert P. Hardis Superintendent, Beachwood City Schools
For advertising information, call 216.377.3638 Copyright 2021 Beachwood Chamber of Commerce. No part of this publication may be reproduced by any means without permission of the Beachwood Chamber of Commerce. All rights reserved. The Beachwood Chamber of Commerce and Cleveland Magazine Custom Media are not responsible for errors or omissions. All information is subject to change.
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COURTESY BEACHWOOD CITY SCHOOLS
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BEACHWOOD CITY SCHOOLS SUPERINTENDENT ROBERT HARDIS LOOKS FORWARD TO STRENGTHENING THE DISTRICT’S BOND WITH THE COMMUNITY.
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he resounding slam of lockers. Students scurrying to class or their favorite extracurricular activity. The buzz of chatter in the cafeteria. “It’s wonderful,” says Beachwood City Schools Superintendent Robert Hardis. “Since there’s no remote learning going on now, we have every one of our 1,500 students here every day.” Hardis attributes a variety of factors to the reasons the district has not faced mass quarantines or closures. In addition to the mask mandates that are in place in the district’s five schools, students participating in extracurricular activities are required to be vaccinated. Students also practice social distancing, and the school has implemented a low student-to-teacher ratio and conducts COVID-19 testing. As the school year progresses, Hardis is looking forward to continuing to strengthen
the bond the school system has with the community. Known as the Golden Triangle, it consists of a partnership between the city, school district and chamber of commerce that ensures long-term stability. “The city and schools work together to develop an array of tax incentives that city officials can offer to businesses depending on their needs,” Hardis says. “It’s a synergy that allows us to provide the kind of schools and city services our residents expect. We help build momentum, which is a win-winwin for everyone.” Ryan Peters, director of athletics for Beachwood City Schools, is a true-blue Bison through and through. The 1992 Beachwood High School graduate was a member of the football, cross-country, track and wrestling teams. He served as captain of the wrestling team for three years and was a four-time team MVP. “Except for a Cleveland Browns sweatshirt, every piece of clothing I own has our mascot on it,” the Beachwood native says with a laugh. In his administrative role, Peters — who majored in sports marketing and management at Miami University and earned his juris doctorate
“BEACHWOOD IS A COMMUNITY THAT NEVER STOPS GETTING BETTER. THE SKY’S THE LIMIT, AND THE GOLDEN TRIANGLE HELPS MAKE THAT HAPPEN.” — RYA N PET ERS , BE A C H WO O D C I T Y S C H OO LS
at Cleveland-Marshall College of Law — provides overall leadership, support and coordination among all of the kindergarten through 12th grade athletic teams for the school district. “This is clearly my dream job,” says Peters, who took the helm as athletic director in 2009. “Sports literally shaped my life. It taught me discipline, the importance of teamwork, as well as commitment, developing a positive mental attitude — and never, never giving up. I enjoy passing those traits on to my students and staff.” Peters and his wife, Alise Reimer, whom he dated in high school, reside in Beachwood with their three children. He credits the chamber of commerce with making his city a vital one. “Beachwood is a community that never stops getting better,” Peters says. “The sky’s the limit, and the Golden Triangle helps make that happen.”
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HOS PI T A L IT Y
BACK to BUSINESS FIND OUT HOW THE CITY’S HOSPITALITY INDUSTRY CONTINUES TO THRIVE AMID HARD TIMES. BY LIN DA FEA G L E R
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eachwood’s hotels and restaurants have successfully weathered the pandemic storm in ways that safely extend hospitality to visitors near and far. “The biggest challenge most of us are facing is the unknown,” says Sean Latona, director of operations for Paladar Restaurant Group, owners of Paladar Latin Kitchen & Rumba Bar and BOMBA Taco + Bar. “We took a lot of the successes we experienced over the last yearand-a-half and built on them.” They include expanding the selection of specialty to-go boxes filled with fresh meals available for pick-up or delivery. Customers who opt to dine inside can also relax, knowing the 70 staff members comprising both restaurants are fastidious about safety and sanitation. The businesses follow CDC guidelines, and all staff wear masks. Computer terminals throughout the restaurants are equipped with a timer that reminds employees when it’s time
to wash their hands, and social distancing of tables remains in place with dividers. “Although we have other locations, Beachwood will always be our home,” Latona says, citing that Paladar Restaurant Group owners Marty and Andy Himmel hail from there, and the company has been a presence in the city since 2007. “We enjoy participating in the variety of activities the chamber of commerce hosts, including Taste of Beachwood. The organization makes sure the city is a great little 5-square-mile community.” Wings, beer and sports. Buffalo Wild Wings didn’t let COVID-19 spoil the fun for which the restaurant has been famous since it opened in Beachwood 10 years ago. Colleen Flowers, marketing specialist for Grube Inc. dba Buffalo Wild Wings, credits the Beachwood Chamber of Commerce with helping the business connect to the community surrounding it. “Beachwood is ideal for us since it’s both residential and commercial,” she says. “A business is only as good as the community
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you’re representing, and the chamber helps us become involved in a variety of ways.” One of them, the Blazin’ Performers program — which Flowers launched earlier this year — offers free meals to Beachwood students as rewards for performing acts of kindness. “We’re very, very proud that we’ve been able to sustain what we have in Beachwood and continue to be the place everyone loves to come to and hang out,” she says. From cozy rooms to full hot breakfasts to a top-notch fitness center, Embassy Suites
Beachwood is rolling out the welcome mat for guests. “We’re seeing leisure travel, from local people who are just looking to get out of the house to those traveling from drivable distances, such as Pittsburgh and Detroit, who want to get away for a few days,” says Jennifer Aquila, director of sales for Embassy Suites Beachwood. “Business travel is coming back as well, as companies begin to loosen the travel restrictions they’ve had in place.” Health and safety precautions continue to be ramped up among the 75 employees who work at the 216-suite hotel, which opened in 1986. Rooms, light switches and TV remotes, along with public areas, continue to be deepcleaned and double-checked for cleanliness. Visits to the indoor pool are available by appointment only. Aquila applauds Beachwood Chamber of Commerce for spreading the word that it’s business as usual throughout the city. “The chamber is a great tool,” she says. “The networking events are awesome. Just being able to get out and connect with other business professionals means so much. The chamber is a great reference for anything we need within the community.”
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HEA L T H CA R E
Caring for the Community BY LINDA FEAGLER
These days, we can all use a little TLC, and Beachwood health care providers are there with treatments tailormade for positive well-being. Hospital Care
For Alan Papa, COO, University Hospitals East Market , it’s business as unusual. “Like everyone else, we’re experiencing staffing shortages,” he says. “I’m proud of our front-line caregivers because they’re on their game every day. Not only are they doing their work efficiently and collaboratively, but they’re doing it with a smile and a lot of compassion. Because of their resiliency, we’ve been able to overcome many obstacles to provide care to our community during the pandemic.” Expansion on the 144-bed campus — home to 1,000 employees and 819 physicians —is on track. The $236-million-project — scheduled to be finished in mid-2023 — will include new labor and delivery services; an expanded emergency room; a sports rehab complex; a new short-stay unit for patients needing less than 24 hours of care in the ambulatory surgery center; a women’s
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Ahuja Medical Center
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health center encompassing a full spectrum of services, from preventive and wellness care to breast cancer treatment; and a men’s health center offering preventive and specialty care services. “We’re bringing everything together to make Ahuja a more robust site,” Papa says. He adds that COVID-19 has made the center’s expertise in caring for the community more vital than ever. “The pandemic brought an increase in infections and hospitalizations, which is difficult enough,” Papa says. “But also in 2020, many patients were unable to access health care — which led to folks with chronic illnesses actually getting sicker. So now what we’re seeing is not only the specter of COVID-19 and its new variants, but also patients who delayed health care and need [immediate] treatment.” Papa credits the dedication of the staff and cutting-edge innovation crafted by UH physicians with making the stellar care the center is known for seamlessly continue. “We have a slew of world-renowned subspecialists who constantly stay upto-date,” he says. “And one of our major strengths is being affiliated with Case Western Reserve University and collaborating in research with the university.” Recent breakthroughs led to advanced techniques that have turned knee and hip replacements into outpatient procedures for 75% of Ahuja patients needing them. The center also offers full thrombectomy services for stroke patients, which often makes transfers to University Hospital’s downtown medical center unnecessary. “We’re the first UH community hospital that is starting up this program,” Papa says. “It allows us to administer life-saving care in a timely way.” He values the chamber of commerce’s role in spreading the word about the quality of care nearby. “Beachwood is truly a melting pot, in terms of its residents and the people who work here and come to shop or visit here. We not only take significant pride in having an outstanding business environment, government and school system — which are the hallmarks of a great community — but we also appreciate the work the chamber does. I don’t know any other organization that’s as tied to the fabric of business as our chamber is,” Papa says. “They’re connected — and continue to connect.” A leader in orthopedics, urology and pain management, University Hospitals Beachwood Medical Center provides a warm,
intimate aesthetic — from a menu inspired by Walden Inn and Spa in Aurora and decor evoking the tranquility of nature — that’s as important as the state-of-the-art care the center provides. COVID-19’s daily challenges haven’t changed any of that. “Our ability to thrive starts with keeping our caregivers safe,” says Chris Truax, the center’s chief administrative officer. “We consider everyone a caregiver here — from the housekeeping and kitchen staffs to our nurses and physicians.” He adds that since the medical center is comprised of 24 private patient rooms, flexibility can be smoothly maintained among the 200 employees who work together as a team. “As it is in all businesses, employees appreciate being appreciated,” Truax says. “In addition to monetary rewards, the little things count, too.”
Truax and his leadership team make it a point to listen to employee concerns and find solutions to solve them. They also provide meals on hectic days and don’t hesitate to find ways for staff members to take a break. “We aren’t afraid to roll up our sleeves and put scrubs on,” he says. “Everyone pitches in. You’ll find us cleaning wheelchairs and beds, being present and understanding. Everybody uses the cliche, ‘We are a great team.’ But here we all wear the stripes. At the end of the day, the work gets done, and our patients are provided with the crucial care they need.” Truax applauds the sense of community the chamber of commerce extends to members. “[New chamber executive director] Megan Baechle brings an awesome perspective to Beachwood,” he says. “She has a lot of connections in the chamber community in other cities, so she understand what is and
Lake Health
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what’s not working well. Megan’s doing a great job making sure we all stay connected.”
Primary Care
Step inside Cleveland Primecare and be embraced by the “Body, Mind, Beauty” philosophy the company adheres to. The business, which opened its doors in Beachwood four years ago, offers services ranging from primary-care physician appointments to mental-health counseling and esthetics. “We want to be the first stop on our patients’ road to health and well-being,” says Carter Samuelraj, Cleveland Primecare’s vice president of business development. “We’ve brought back the concept that the doctor and his staff are a team our patients can talk to about all of their concerns.” The practice also directs a chronic care management program tailor-made for older patients. Staff initiate monthly phone calls to check on their health issues, ensure they’re OK and provide access to a 24/7 hotline for emergencies.
“BEACHWOOD IS TRULY A MELTING POT, IN TERMS OF ITS RESIDENTS AND THE PEOPLE WHO WORK HERE AND COME TO SHOP OR VISIT HERE.” — ALAN PAPA,
UN I V ER S I T Y H O S PI T A L S A H U J A MEDICAL CENTER
The Cleveland Primecare team of 15 includes three physicians; four nurse practitioners, including one who specializes in behavioral and mental health; and estheticians certified in administering noninvasive skin rejuvenation and facial techniques including peels, facials and microneedling. “Over the past year, many of us have spent more time at home than ever before, which has included time looking in the mirror,” says Cleveland Primecare vice president Deidra Bobincheck, a licensed nurse practitioner with advanced certifications in nonsurgical face
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lifts, preventive toxin treatments, TMJ and headache treatment with botulism toxin and skin care. “As a result, many people feel blue about what they see and come to see us. When they leave our MedSpa, they leave with a smile on their face.” Samuelraj understands why Beachwood is ideal for Cleveland Primecare. “With the city’s central location and close proximity to the highways, it’s the future of the East Side suburbs,” he says. “The chamber of commerce makes it easy for members to connect and form a community. And that’s pretty exciting.” Dr. Megan Moini, a board-certified internal medicine physician and pediatrician, is working to change the financial conundrums patients often struggle with. Moini, who earned her M.D. at Case Western Reserve University School of Medicine and practiced at Cleveland Clinic, launched Emerald Direct Primary Care in 2020 for one primary reason: “My goal is to provide better, more accessible care, and also offer price transparency that simplifies the process.” Comprising independent physicians dedicated to building strong relationships and customized treatment plans, the burgeoning DPC movement is gaining ground across the country. Patients pay an affordable monthly membership fee and, in turn, receive unlimited access to a full range of pediatric and primary care, including longer, more comprehensive visits and timely appointment scheduling. As a DPC physician, Moini offers discounts on lab tests and medications, and coordinates savings for a battery of tests, including those associated with radiology and pathology. “I still work with insurance companies to get medications and certain treatments, including CAT scans and X-rays, approved,” she says. “But since I don’t bill insurance for office visits and every fee, it allows me to have a much lower overhead, keep costs down for my patients and determine the best course of treatment for them.” The physician adds that since the office is small and her only staff member is an office manager, patients have felt comfortable scheduling appointments during COVID-19. “They know there won’t be a huge crowd in the waiting room,” she says. “Because of the nature of my practice, my patients can also call me on my cell phone, send me an email or text me. They appreciate that access and know I’ll be there for them whenever they need me.” Moini admires the helping hand the Beachwood Chamber of Commerce extends to all businesses, no matter the size. “When you own your own business, it’s easy to be so involved with it that you lose
touch with everyone else,” she says. “As a new business owner, the chamber helped me connect with other business owners and introduced me to what was happening in the community. That’s always helpful when you’re starting out.”
Senior Care
To Nadine Glatley, president of Rent a Daughter Senior Care, the clients she and her team of more than 100 caregivers in Greater Cleveland tend to aren’t just customers. “I’m so blessed to have the most amazing families I’ve worked with become like family to me,” says Glatley, who launched her company in Beachwood 17 years ago. “It’s not a 9-to-5 job, it’s my passion. Even when the families I connect with are finished with the care they need — including when someone passes away — there’s still that communication with daughters and wives. It’s just the most rewarding job I can ever imagine having.” Rent a Daughter offers companionship to the end of life and a range of services that include light housekeeping and meal preparation. Caregivers also provide transportation to physician appointments, post-surgery help and end-of-life care. “When people first call us, they’re often overwhelmed with information,” Glatley says. “They’re dealing with a diagnosis that just dropped into their laps, and they’re shocked. They don’t know who to turn to. Our trained caregivers help them develop a plan that’s right for their specific needs, and are dedicated to the company motto: ‘Treat everyone you care for as though they’re your own mom and dad.’” A lifelong East Sider, Glatley is grateful for Beachwood’s strong bond with surrounding communities. “The city is at the core of so many suburbs, and the chamber of commerce has helped me make connections to all of them,” she says. “That’s why Beachwood means so much to me.” Brian Friedman, owner and president of Nest Insurance Solutions, brings more than two decades of experience in helping clients who seek his advice understand how to navigate the complex maze of finding the right coverage at the best price. He also is the president of the Beachwood Chamber of Commerce. Friedman is proud of the kaleidoscopic landscape Beachwood symbolizes. “The diversity of the community is also reflected in the diversity of businesses,” he says. “It’s really amazing how many different types of businesses — both big and small — exist here. Although we’ve been challenged by this pandemic, we’ve pivoted to the ‘new normal,’ and continue to thrive and grow.”
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DISCOVER A COMMUNITY DEDICATED TO PROVIDING RESIDENTS AND VISITORS WITH A VARIETY OF FUN, ENGAGING, FAMILY-FRIENDLY WAYS TO CONNECT AND ENJOY THE GREAT OUTDOORS.
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egan Baechle realized how special Beachwood is when, as a new Ohio University graduate, she accepted her first job in the city. She remains grateful for that experience. “I graduated at the height of the recession, and it was hard to find a job,” she recalls. “But Beachwood was — and still is — a great resource for job postings. Over the years, I have realized that it’s clearly a unique community. Not only is Beachwood a hub for industry in Northeast Ohio, it’s also a charming, quaint cultural mecca. I grew up on the West Side, so whenever I’d visit, I felt like I was on vacation.”
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Baechle, who assumed the position of executive director of Beachwood Chamber of Commerce in September, relishes the opportunity to build on the attributes for which the chamber is known. New initiatives include forming strategic partnerships with schools, colleges and local businesses to create opportunities for students to learn about job openings, apply for internships and master interviewing skills. “Connecting people from our community potentially looking for employment and helping them understand what companies are here strengthens Beachwood,” Baechle says, adding that the chamber also is dedicated to creating a calendar filled with community-focused programs. “When I say ‘community,’ I mean our residents, as well as our businesses. Most people think of the chamber as being a part of the government. But actually, we’re a nonprofit entity that exists for the purpose of making our community a better place to live, work and play.”
Cleveland Pops Orchestra
Carl Topilow, founding conductor of the Cleveland Pops Orchestra, is preparing for the second-annual outdoor concert his ensemble will present this summer on the Mandel Jewish Community Center lawn.
“[THE CH AMB ER ] I S A NO N PR O FI T EN TI TY TH AT EXI STS FO R TH E PURP O SE O F MAKI N G O UR CO MMUN I TY A B ETTE R PL ACE TO L I V E, WO R K AN D PL AY . ” — MEG A N BA ECH L E, B EAC H WO O D C H A M BE R O F COMMERCE
The orchestra is known for a varied repertoire ranging from Hollywood, Broadway and the music of Queen to a musical salute to the Armed Forces. The concert location has plenty of space for anyone who would like to attend the free event. “We enjoy playing outdoors,” Topilow says. “The Jewish Community Center grounds are lovely, and there’s a sense of community like no other when an audience comes together to listen to live music.”
Beachwood Recreation Department
It easy to see why the Beachwood Recreation Department is revered in the community.
On any given day, adults are engaged in activities that include yoga and karate classes, book club meetings and making masterpieces on the potter’s wheel. Kids are avid participants in After-School Fun Days, filled with art and STEM programs, or they’re sharpening sports skills in offseason practice sessions. Derek Schroeder, community services director for the city of Beachwood, has begun planning the quartet of summer camps the city hosts for children in kindergarten through eighth grade. Camps are focused on sports, theater, the arts and local travel. “Everything we do is community-based programming that’s vitally important to the community,” Schroeder says. “I believe a vibrant recreation department is the reason most people move into a community.” Last year, summer camps were also in session with meticulous safety protocols in place. Schroeder is proud to report that the 400 children and 100 staff members who participated experienced no COVID-19 issues. “I’m looking forward to working with [new chamber of commerce executive director] Megan Baechle to help spread the word about all we offer,” he says.
A digital edition of 2017-18 2017-18
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is available online at
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Thriving Together Discover how the Golden Triangle partnership between the city, school district and chamber of commerce ensures long-term stability in Beachwood.
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MARCH 512 FEBRUARY Alliance, Keystone, Norwalk Geneva, Perkins, Norwayne FEBRUARY 12 MARCH 1219 Geneva,FEBRUARY Perkins, Norwayne Lexington, Name, Northwest Kenston Holy ,North, Walsh Jesuit
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Mandel Jewish Community Center
Beachwood Chamber of Commerce
Connected. Engaged. Involved. That’s what it’s all about at the Beachwood Chamber of Commerce. As a part of its dedication to the community, the chamber plans a variety of events for those who live, work and play in Beachwood to enjoy, including: • Casino Night at Beachwood Community Center (March 3): “It’s an opportunity
to get out, play traditional table games, network, have fun — and win some great prizes,” says Lilia Lipps, marketing manager for the Beachwood Chamber of Commerce. • Summer Olympics (June 17-31): In honor of the iconic games, businesses will have the opportunity to build camaraderie. • Scavenger Hunt (Aug. 7): Participants will visit various establishments to collect clues, then congregate at a local restaurant to toast the winners. • Annual Beachwood Chamber Golf Outing at the Tanglewood Club (Sept. 9): “This is a
really fun one,” Lipps says, adding that the event is played as a scramble, where everyone can be successful and have fun. “We focus on networking, not the score.” • Taste of Beachwood (Nov. 10): This annual event gives attendees the opportunity
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Beachwood Chamber Golf Outing
to sample delicious food from many local restaurants. • Second-Annual Great Beachwood Bake-off (Nov. 29): Residents and businesses are en-
couraged to participate in the bake-off by submitting their favorite homemade dessert. Judges will do a blind taste test to determine winners in a variety of categories. • Third-Annual Online Holiday Auction (Dec. 1-15): Register to bid on some great
items, from hotel and restaurant gift cards to a variety of other local services.
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SCOTT T. MORRISON
Through the years, the Mandel Jewish Community Center (Mandel JCC) has blossomed into what Mandel JCC director of marketing and communications director Deborah Weiner Arnold calls “the town center of the community.” “It’s become a place where everyone of all ages and interest groups, races and religions, convene,” she says. “Everyone is welcome — whether that be through recreational opportunities we offer or events that connect people who live or work here and in surrounding communities.” The Mandel JCC focuses on physical, spiritual and mental wellness for all stages of life. The nonprofit center’s hidden gems include a Fitness Center featuring one of the most comprehensive programs in the area, as well as freestanding equipment, weights and open basketball and pickleball courts. The early childhood programs have earned the Step Up to Quality five-star rating administered by the Ohio Department of Education. “We also help families create memories through activities that include our summer day camps, arts and culture, film fest and book festival,” Weiner Arnold says.
Downtown Cleveland Convention Center
40th ANNUAL
LOCAL TRADE SCHOOLS –
PLAYHOUSE COMPETITION/AUCTION
Students from Auburn Career Center, Lorain Country Joint Vocational School and Medina County Career Center will design and construct three themed playhouses that will be on display at the NARI Show. Attendees will have an opportunity to vote and bid on the playhouse they liked best and the students with the winning playhouse design will receive a scholarship from NARI to advance their construction career and a lucky show attendee will be able to take home a playhouse.
March 25, 26, 27, 2022 Huntington Convention Center, Cleveland
Show Hours Friday, March 25 • 10am-9pm Saturday, March 26 • 10am-9pm Sunday, March 27 • 10am-5pm
THE CHEF’S TABLE Artistic Renovations of Ohio will once again present the Chef’s Table featuring demonstrations, tastings and seminars that will showcase culinary skills of area chefs using the latest in kitchen innovations. This working display will allow guests the opportunity to see the latest in gourmet kitchen design while enjoying cooking demos and sampling from area restaurants and private catering companies. New this year, NARI is inviting culinary students to the stage to participate in keeping with a concerted effort to encourage young people to experience the in-demand professions in the home improvement industry as well as the culinary arts.
HE SHED/SHE SHED Don’t miss this show feature area presented by JEMM Construction and Remodel Me Today showcasing twoPORCH backyard sheds … one that caters to the woman of the house and the other to the man! After nearly two years of pandemic living, needing our own space is important. JEMM Construction will be constructing the She Shed hinting at a luxurious, calming retreat where the ladies of the house can escape for some alone time to work, do hobbies or simply relax. Remodel Me Today will be creating the He Shed a masculine, speakeasy-feeling outpost, which will include a bar with a bourbon and cigar concept.
Tickets available online at: NARIHomeShow.com Save $2 off with Discount Code: CMAG22 Discount coupon also available at NARIHomeShow.com
1/2 off Full Admission for Military and Veterans Seniors 60+ receive 1/2 off full admission (Friday ONLY) The NARI Home Improvement Show - the “Home Improvement Event of the Year” is proudly owned and produced by the Greater Cleveland Chapter of the National Association of the Remodeling Industry.
Family Owned & Operated
Visit NARIHomeShow.com for a complete schedule of seminars and demonstrations.