BRAND STRATEGY GUIDE
BRAND IDENTITY
The Greater Sarasota Chamber of Commerce drives business growth and community impact. Our brand reflects innovation, collaboration, and excellence, creating a strong, unified presence.
Vision
The Greater Sarasota Chamber of Commerce works to cultivate Sarasota's prosperity and quality of life through our member businesses.
Mision
The Chamber's vision is to create the best business climate in the United States. Our vision is not about having more. It is about having better. Our view of the ideal business climate is a balance between quality of living and quality of working. It is a community abundant with talent, embracing of technology, and encouraging of diversity.
Purpose
The voice of business – creating bold opportunities and solutions for our community.
CHAMBER BRAND STRATEGY GUIDE
SARASOTA
BRAND GUIDELINES OUR LOGO
PRIMARY LOGO
Whenever possible, the Sarasota Chamber logo should be used in color with master artwork available in PMS or CMYK reproduction standards.
ACCEPTABLE VARIATIONS
For applications limited to a single color, the entire Sarasota Chamber logo should be reproduced as shown here. For applications requiring a reverse logo, use the appropriate reverse logo only.
ACCEPTABLE FORMATS
For applications requiring a horizontal logo, use the appropriate horizontal logo only.
BRAND GUIDELINES LOGO-CLEAR-SPACE
LOGO-CLEAR-SPACE
Whenever you use the Sarasota Chamber, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
A ½ inch clear space should always remain around the logo.
LOGO MINIMUM SIZE
The height of the wordmark and identifier in the logo should not be less than three quarters of an inch in any application, shown here in actual size. (A minimum height of 54 pixels.)
BRAND GUIDELINES LOGO USAGE
LOGO USAGE
There is only one permissible usage of the Sarasota Chamber logo. The native files cannot be altered in any way.
The entire logo, including type and mark, must remain proportional. Do not stretch or squeeze the logo. Do not rotate the logo in any way.
Approved colors must always be used. Please refer to the color palette pages for approved colors. The logo may only be used in the 2C, 4C process, black or white version. No other colors may be used on the logo.
BRAND GUIDELINES OUR COLORS
Sarasota Chamber
Navy Blue
Sarasota Chamber Red
COLOR PALETTE
Getting color right is an important factor in maintaining the uniformity of the brand. These four colors should be used prominently to create a strong visual link across all communications.
PANTONE® is Pantone, Inc.’s check-standard for color reproduction materials.
PMS 540
Hex: #003057
C = 100, M = 53, Y = 0, K = 65
R = 0, G = 48, B = 87
PMS 200
Hex: #c20430
C = 16, M = 100, Y = 86, K = 7
R = 194, G = 4, B = 48
Sarasota Chamber Orange
Sarasota Chamber
Light Blue
PMS 152
Hex: #e97300
C = 5, M = 66, Y = 100, K = 1
R = 233, G = 115, B = 0
PMS 644
Hex: #9bb7d4
C = 39, M = 19, Y = 6, K = 0
R = 155, G = 183, B = 212
Logo Font - Intro Bold
BRAND GUIDELINES TYPOGRAPHY
Primary Font - Avenir Next
Secondary Font - Montserrat
To be used when Avenir is not available
Aa Bb Cc
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uvwxyz&@!#$*{}123
Abcdefghijklmnopqrstu
vwxyz&@!#$*{}123
Abcdefghijklmnopqrstu
vwxyz&@!#$*{}123
Our brand typography reflects our modern and professional identity. We use Avenir Next as our primary font for all communications. When Avenir Next is unavailable, Montserrat is the approved alternative to maintain visual consistency.
BRAND GUIDELINES COMMITTEES & COUNCIL LOGOS
COMMITTEES & COUNCIL LOGOS
The committees and councils at The Greater Sarasota Chamber of Commerce are essential to the organization. We provide them with their own separate identity for that reason, all while keeping The Greater Sarasota Chamber of Commerce associated within the logo to keep our identity in tack with our programs that we offer. Additional logos are able to be made through the Communications Team.
For applications limited to a single color, all logos should be reproduced as shown here. For applications requiring a reverse logo, use the appropriate reverse logo only.
Please not that there is only one permissible use of each logo and that the native files cannot be altered in any way.
PRIMARY LOGOS REVERSED LOGO BLACK LOGO
BRAND GUIDELINES PROGRAM LOGOS
PRIMARY LOGOS REVERSED LOGO BLACK LOGO
PROGRAM LOGOS
The programs at The Greater Sarasota Chamber of Commerce are essential to our mission. We provide them with their own distinct identity while maintaining a clear association with The Greater Sarasota Chamber of Commerce to ensure brand consistency. Additional logos can be created through the Communications Team.
For applications limited to a single color, all logos should be reproduced as shown here. For applications requiring a reverse logo, use the appropriate reverse logo only.
DON'TS DO'S
Ensure you use the brand's specified colours in all assets.
Use Official Color Palette Modify the Logo Typography Consistency Misuse Design Elements
Use the specified fonts and styles in the brand guidelines for all written communications.
Do not alter, distort, or change the logo colours without permission.
Refrain from using brand graphic elements inconsistently with the guidelines.
Avoid using unauthorized colors for brand representation. Follow Imagery Style Inappropriate Color Usage
Use photography and illustrations that match the brand's aesthetic.
Avoid communications that contradict or obscure our brand message. Consistent Messaging Conflicting Messages
Ensure the message delivered is aligned with our brand values.