times The official publication of the Greater Charlotte Apartment Association
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SE CO N D Q UA R TE R | 2 02 1
AMERICAN EROE H S � GCAA’S 2021 TRADE SHOW �
BROWNLEE WHITLOW & PRAET PROPERTY SOLUTIONS LAW
About Us Brownlee Whitlow & Praet assists property management firms and owners of multifamily communities by providing counseling, training, litigation, and transactional services effectively and efficiently. Our Multifamily Services Include: Multifamily Litigation Environmental Premises Liability Defense Bankruptcy Stay Litigation Lease Review and Drafting Affordable Housing Compliance Real Estate Commission Compliance Consumer Rights Compliance Fair Housing Defense ADA Defense & Compliance Multifamily Law Counseling
@BROWNLEEWHITLOWPRAET BWPF-LAW.COM 2
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NORTH CAROLINA SOUTH CAROLINA GEORGIA
hiring extravaganza
LOOKING FOR MAINTENANCE & LEASING PROFESSIONALS? LOOK NO FURTHER!
JOIN US & PARTICIPATE IN THE GCAA MULTIFAMILY HIRING EXTRAVAGANZA! 35 BOOTHS OF MANAGEMENT & STAFFING COMPANIES! LIMITED SUPPLIER BOOTHS & SPONSORSHIPS AVAILABLE! 2-4 PEOPLE PER BOOTH THURSDAY, SEPTEMBER 16 ∙ 4-8PM EXTRAVAGANZA DEPOT
$350 BOOTH RESERVATION FEE ($250 EARLY BIRD BY JULY 30) MEAL TICKETS AVAILABLE VISIT GREATERCAA.ORG FOR MORE DETAILS apartment times
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6060 Piedmont Row Drive South, Suite 575, Charlotte, NC 28287 704/334-9511 • 704/333-4221 (fax) • www.greatercaa.org The Apartment Times is published by the GCAA ©2021. The GCAA grants permission to reprint articles from Apartment Times, provided that credit is given to both the author and the publication, with the exception of information reprinted from other media, in which case permission must be obtained from the original source.
MISSION STATEMENT: The GCAA promotes the interests of its members through legislative advocacy, education and networking; and supports housing quality, value and choice throughout the Greater Charlotte community. GCAA 2021 SPONSORS These member firms, recognizing the importance of the GCAA’s purposes and objectives, have provided additional, sustaining support to the Association. Please give them careful consideration, whenever possible, in your business dealings. EXECUTIVE
Blue Ridge Companies • Brownlee
2021 Board of Directors President: Deidre Wilson, Blue Ridge Companies Vice President: Russell Tindall, Southwood Realty Treasurer: John DeMario, Northwood Ravin Secretary: Kate Jarrell, BG Multifamily Immediate Past President: John Scott Trotter, SilverCap Partners, LLC Lisette Barteau, CoStar Group Gabrielle Bouknight, HHHunt Brian Brand, Guardian Construction Tiffany Edwards, Northwood Ravin Lisa Foley, Morgan Properties Michael Gribble, Northwood Ravin Patrick Johnson, Brownlee Whitlow & Praet, PLLC Betsy Kirkpatrick, BG Multifamily Mary Beth Mackenzie, Providence Restoration and Construction Michelle O’Brien, RKW Residential Eddie Robertson, Redi Carpet Wendy Sikorski, GCI Residentiall, LLC Michael Susen, Greystar Michael Tubridy, Crescent Resources Brianna Wood, Ginkgo Residential Shane Raby, One305 Central Leah Vinansky, Powerhouse Now
AMERICAN EROE S H Whitlow & Praet, PLLC • Chadwell
Supply • Grandbridge Real Estate Capital, LLC • Greystar • Loebsack & Brownlee,
PLLC • Mullis Construction Group
• Night Owl Contractors, Inc. • Redi
Carpet • Reliable Restoration • RestorePro Reconstruction • RKW Residential
• Sherwin Williams • Spangler Restoration
CORPORATE
Cortland Partners • Ginkgo Residential • HD Supply Facilities Maintenance • Turner Asphalt, Inc. • Weinstein
Properties
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SUPPORTING
Drucker & Falk, LLC • Glass Doctor
• Marsh Properties • SYNCO Properties
GCAA Staff
Kim Graham, MPA Executive Director kim@greatercaa.org
Tanya Crump Communications & Marketing Coordinator tanya@greatercaa.org Lonnie Harris Director of Finance & Administration lonnie@greatercaa.org Ashley Honeycutt Events Manager ashley@greatercaa.org
Michelle Manns Director of Strategic Initiatives & Legislative Affairs michelle@greatercaa.org
Wesley Masters Education & Training Manager wesley@greatercaa.org
GCAA’S 2021 TRADE SHOW
RESERVATION/CANCELLATION POLICIES FOR GCAA EVENTS: Dinner Meetings/Seminars: Reservations/cancellations must be made (either online, via email, or by phone) by the deadline published for each event on the GCAA’s website calendar (www.greatercaa.org). NAA Education Classes: Registration and/or cancellation in writing only at least 14 days prior to initial scheduled class. For all GCAA events: No-shows and late cancellations will be responsible for payment.
To advertise in Apartment Times please contact us at 704.334.9511 x103 or PR@greatercaa.org
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from your president features 3 GCAA MULTIFAMILY HIRING EXTRAVAGANZA
5 FROM YOUR PRESIDENT
7 FROM YOUR PSC PRESIDENT
8 2021 ANNUAL TRADE SHOW
10 SUPPLIER SPOTLIGHT
11 UPCOMING NAAEI COURSES
12 NEW MEMBERS & 5 YEAR MEMBERSHIP MILESTONES
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Normalcy on the horizon... It's crazy to think that this time last year, we were completely shut down, trying to figure out how to navigate all the new challenges we were facing. Balancing personal stuggles, fearing COVID and dealing with a new world was hard to say the least. On top of everything, our industry also took Deidre Wilson hits. Specifiically, we all felt the financial sting of the eviction moratorium; especially when it was extended. When uncertainy hit not only our personal but professional lives, coming together as an association was important. Supporting local programs fighting in the best interest of our industry was critical. Luckily, with the help of programs such as Housing Opportunities and Prevention of Evictions and Charlotte RAMP, we are starting to see some financial relief. Today, we are moving in the right direction with a new normal. As we start the process of getting back to the life we once knew, it may leave us wondering what that looks like in terms of the GCAA. In-person meetings and events have started back up and we are excited about the upcoming opportunities the GCAA is offering this Spring/Summer. Starting with the annual Charity Golf Classic and Leasing & Manager Appreciation, we got to makeup for lost time and see fellow members again. Looking ahead, the annual Trade Show is a great networking opportunity for suppliers and owners, as well as one of our most anticipated events of the year. Of course, let’s not forget the credential courses where members can choose to further their education and build their career. As we return to normacly, what I'm sure most everyone is looking forward to, is seeing each other again. With that in mind, I encourage you to register for events and education as the GCAA welcomes everyone back with open arms.
INSTRUCTOR SPOTLIGHT
16 UPCOMING EDUCATION & EVENTS
20 EVENTS RECAP
26 SUPPLIER DIRECTORY
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NEW DATES
AUG. 31 – SEPT. 2, 2021 | CHICAGO
With a huge variety of sessions covering Emerging Issues, Marketing, Maintenance, Leasing, HR and more, Apartmentalize is where you’ll find the insight and advice you need to restart and focus forward.
GET A HANDLE ON HOT TOPICS SUCH AS:
Artificial Intelligence
COVID-19’s Effect on the Industry
Flexibility in the Workplace
Renting to Gen Z
Reviews and Reputation Management
Emergency Preparedness
95+ EDUCATION SESSIONS OFFER SOMETHING FOR EVERYONE, IN EVERY ROLE.
Utility Management
SAVE $375 WHEN YOU REGISTER BY JUNE 1 AT NAAHQ.ORG/APT
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4/6/21 11:32 AM
from your products and services council president
What goes around comes around... I honestly can’t believe it's almost summer already. This year has honestly been both the slowest and the fastest at the same time! I wanted to use this quarter's article to talk about conscientious association membership and leadership. What does it mean to be a truly “active” member of an association as a supplier member? Let’s address that first! Often when a supplier Betsy Kirkpatrick starts their membership, they believe that attending the Trade Show and a few events will get them business. That is just not going to work y'all. In order to be visible, you need to participate. Attend events, join committees and attend their meetings, volunteer, give back to the industry that you work in, and that in turn, will pay your bills. People can tell the difference between someone who truly cares about solving their problems and someone who just wants to sell them something. So make sure you invest in the members and the industry as genuinely as you can. Secondly, let's talk leadership. True leadership is servanthood and reaching back to bring others forward. Being a leader in the GCAA isn’t about the spotlight; it is about bettering the Association, the industry as a whole, and nurturing the next set of leaders. I am proud to serve with so many amazing leaders of the Association that exemplify this in everything they say and do. And, it is with their leadership that we will move past this pandemic and into the next phase of the GCAA. Lastly, I would love to chat with any supplier member (or owner/manager) about how to get more involved in the Association, how to make those genuine connections, and why serving the Association and the industry is so vital. Members are the lifeblood of the Association, and without you, your involvement and your viewpoint we will never be the best GCAA we can be!
Action Plus Ideas has been servicing clients nationwide for more than 26 years and has built an outstanding reputaion based on our ability to provide unique and quality branded items. We are passionate about providing excellent customer service to meet and exceed every need. Proud Member of the GCAA for 5 Years
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AUGUST 19, 2021
3:30 - 8PM
THE PARK EXPO & CONFERENCE CENTER
WHO SHOULD ATTEND? APARTMENT OWNER/OPERATORS MULTIFAMILY DEVELOPERS COMMUNITY, ASSISTANT & REGIONAL MANAGERS LEASING PROFESSIONALS MAINTENANCE TECHNICIANS & SUPERVISORS MARKETING, TRAINING & PURCHASING DIRECTORS WHAT DO GUESTS GET? 150+ UNIQUE EXHIBITORS HUNDREDS OF PRODUCTS & SERVICES TO EXPLORE DELICIOUS FOOD SELECTIONS NETWORKING TIME WITH PEERS AND PALS DOOR PRIZES AND GIVEAWAYS CASH BARS & CONCESSIONS AVAILABLE WHAT ABOUT PRIZES? GRAND PRIZE: $1,000 CASH FROM GCAA FIVE (5) $100 CASH PRIZES FROM GCAA & SO MUCH MORE!
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2021 trade show
SPONSORSHIP OPPORTUNITIES WEB AD $250 YOUR LOGO, COMPANY WEBSITE LINK, BOOTH NUMBER WILL BE FEATURED ON THE GUEST REGISTRATION PAGE FOR 2-3 MONTHS GIVING YOU EXPOSURE TO THE 1000+ TRADE SHOW REGISTRANTS.
SILVER FEATURED EXHIBITOR $150 FEATURED EXHIBITOR WILL BE LISTED ON VARIOUS TRADE SHOW COLLATERAL AND PROMOTIONAL MATERIALS: - LOGO WILL BE DISPLAYED ON EVENT DECAL - RECEIVE A LIST OF ATTENDEES IN EXCEL FORMAT
GOLD FEATURED EXHIBITOR $200 FEATURED EXHIBITOR WILL BE LISTED ON VARIOUS TRADE SHOW COLLATERAL AND PROMOTIONAL MATERIALS. - LOGO WILL BE DISPLAYED ON EVENT DECAL - RECEIVE A LIST OF ATTENDEES IN EXCEL FORMAT - DRAWING PRIZE GIVEAWAY VIA FACEBOOK LIVE - PICTURE TO BE FEATURED IN APARTMENT TIMES MAGAZINE
PLATINUM FEATURED EXHIBITOR $250 FEATURED EXHIBITOR WILL BE LISTED ON VARIOUS TRADE SHOW COLLATERAL AND PROMOTIONAL MATERIALS. - LOGO WILL BE DISPLAYED ON EVENT DECAL - RECEIVE A LIST OF ATTENDEES IN EXCEL FORMAT - DRAWING PRIZE GIVEAWAY (CHOICE OF IN-PERSON AT TRADE SHOW OR VIA FACEBOOK LIVE) - PICTURE TO BE FEATURED IN APARTMENT TIMES MAGAZINE
INTERESTED? CONTACT ASHLEY@GREATERCAA.ORG apartment times apartment times
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supplier spotlight
A Roofing Treat LLC (dba Roof Maxx of Charlotte, NC) was started after my wife, Janice, and I were moving back from our missionary work in South Africa. Our son, Ryan, asked us to look at this exciting new product called Roof Maxx. It is an ecofriendly product designed to extend the life of asphalt roofs for 5 years per treatment at a fraction of the cost of replacing the roof. The three of us thought it was such a great product/service that we became a certified dealer in March 2019.
2019 - A challenging year for several reasons.
The costs of setting up a new business coupled with introducing a new product to the area was quite the challenge. But we knew that things could turn around with a niche service that could really save people money on their roofs while also helping to keep shingles out of the landfills longer. We were scheduled to jump start 2020 with Charlotte’s Southern Spring Show around the end of February 2020.
March 2020 - We received 64 leads from the Southern Spring Show and had already assessed and provided quotes on the homes when COVID-19 hit. Our chance to provide a financial boost for our business quickly changed with our leads indicating that they just could not afford to take a chance on our product for their homes due to the uncertain future with the virus. We ended up with no jobs from the show. Our membership with GCAA came at a great time to help us be able to connect with more people through a different avenue of helping the apartment association maintenance people to have a unique way of saving their budget funds. We knew that our services could help them to use important funds for dealing with the effects of the pandemic.
2021 – Is starting out with a ray of hope. The GCAA Virtual Business Exchanges have been a welcome shot of new opportunities to bring our Roof Maxx roof treatment service to the multi-family industry. We have connected with key personnel in several multi-family management companies that are now seeing the benefits of what we can offer their property owners. We really feel that it’s the start of a successful year. Our recommendation - We just want to let folks know that a GCAA membership has benefits you just cannot expect. A great group of people to work with in an industry that is quite a challenge! Tony, Janice and Ryan Treat – https://roofmaxx.us/charlotte-nc , 704-850-8008.
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upcoming naaei courses
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9/27 - 10/
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9/27 - 9/2
#GetEducat
ed
Visit greater caa.org/ gcaa-educat ion
TBD ,
6/22, 6/24, 6/28 6/30, 7/1
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new members
P
WELCOME NEW MEMBERS & CONGRATS MEMBERSHIP MILESTONES N E W ME MBE RS
500 W. Trade Appfolio Arnold Companies Avenue5 Residential, LLC Bigeye Creative Agency Buvermo Investments Controlled Access, LLC Entrata Grove Place Jenkins Restoration Kings III Emergency Communications
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Leaselock Liberty Senior Living Locker Revolution Lumeo Miracle Movers of Concord, LLC Nottingham Apartments Oak Valley One North Center Powerhouse Prestige Pressure Wash LLC Provence Real Estate
SAM Dom Charlotte Borrower, LLC Steele Creek Rivergate Apartments Steele Creek Rivergate Apartments, LLC Trible's Inc. SVN Percival Partners Towerview at Ballantyne Townhome at Bridlestone Queen City Townes Valley View Veterans Easy Trash Service, LLC Vida Kannapolis
upcoming events & education
TRADE SHOW 101 JOIN TRADE SHOW EXPERTS, DANA MONTGOMERY WITH BG MULTIFAMILY & LEAH VINANSKY WITH POWERHOUSE NOW TO LEARN ALL THE TIPS, TRICKS, AND TRADES FOR THE 2021 GCAA TRADE SHOW.
JUNE 3 9:30 - 10:30 AM FREE GCAA LOEBSACK & BROWNLEE EDUCATION CENTER
AUGUST 11 9am - 12pm
Assistant Manager Training with Mindy McCorkle Registration: 8:30 Program: 9 - 12 PM 6060 Piedmont Row Drive S, Suite 575, Charlotte, NC 28287 Members: $99 Non-Members: $139 CECs: 3 Attend this session to learn how to quantify the impact of your decisions and how you impact the value of the property whether you’re currently in the ACM role, or aspire to be! This interactive session covers decision making and judgment, understanding empowerment and responsibilities, policy adherence and enforcement, prioritizing leasing and administrative duties, when to lead vs. when to manage so you can up your ACM game in 2021 and beyond.
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instructor spotlight
Instructor Spotlight
Deidre Wilson, CAM, CAPS Regional Manager, Blue Ridge Companies
How long have you been an instructor? With GCAA since 2019. I have been instructing with Blue Ridge for about 7 years. I currently instruct NALP. I can’t say I have a specialty; I teach wherever I am needed! What does the teaching process look like for you? Of course, I look at the coursework and try to intertwine my onsite knowledge with the curriculum. The process, for me, is everchanging!
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What do you gain from the training experience? Knowledge! Being a Regional, sometimes you feel out of the loop when it comes to day-to-day leasing operations. Teaching keeps me in the know.
Why did you become an instructor? When I graduated high school and received my class ring, I had "knowledge is power" engraved in it. That holds true 29 years later. The more knowledge you have, the more successful you can become in your field and with your craft. This has inspired me to share that same belief with others.
QUESTION THE ORDINARY THE EXTRAORDINARY IS ALWAYS RELIABLE
DON’T JUST HIRE THE ORDINARY …. FIND A RELIABLE PARTNER
OUR SERVICES • INTERIOR APARTMENT RENOVATIONS • CLUBHOUSE RENOVATIONS • COMMERCIAL UPFITS • FIRE, WATER & SMOKE DAMAGE
RENOVATIONS DONE RIGHT !
COMMERCIAL - MULTIFAMILY - HOSPITALITY
Call Now 704-909-7616
INFO@RELIABLERESTORATIONS.NET
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upcoming education
education & events Reservation/Cancellation Policies For GCAA Events: Dinner Meetings/Seminars: Reservations/cancellations must be made (either online, via email, or by phone) by the deadline published for each event on the GCAA’s website calendar (www.greatercaa.org).
NAAEI Education Classes: Registration and/or cancellation at least 14 days prior to initial scheduled class. For all GCAA events: No-shows and late cancellations will be invoiced.
Pool School One Day Course: June 9
9:00 am - 5:00 pm
$159 GCAA Members, $206 Non-Members
Location: Loebsack & Brownlee Education Center 6060 Piedmont Row Drive S Suite 575 Charlotte, NC 28287
Instructor: Mark Cukro
About the One Day Course: This course meets the
requirements of North Carolina’s Public Swimming Pool
Statutes. Content will include: Review of NC Swimming Pool Rules, Disease & Accident Prevention, Pool & Spa
Equipment, Pool Calculations, Water Chemistry, Water Testing & Chemical Adjustments, Review, Q & A
About your Instructor: Mark Cukro is the President of Plus One Consulting, Inc. and founder of Service Team
Training.com. Mark is a national speaker and a leading
resource in the field of service team development and training. Prior to Starting his own company he was the Director of
Service Team Development for Colonial Properties Trust,
Inc, a New York Stock Exchange traded company with 148
properties and over 48,000 apartment homes. His certifications include, CAPS, CAMT I, CAMTII, CPO, CPO Instructor
with the National Swimming Pool Foundation, EPA proctor
for the NEW 608 certification as well as all HVAC Excellence courses. Mark is also a NAAEI Instructor and worked on the development of the new CAMT program.
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Superstar Assistant Manager Training August 11
Attend this session to learn how to quantify the impact of
$99 GCAA Members, $139 Non-Members
whether you’re currently in the ACM role, or aspire to be!
9:00 am - 12:00 pm
Location: Loebsack & Brownlee Education Center
your decisions and how you impact the value of the property
6060 Piedmont Row Drive S Suite 575
About your Instructor: Mindy McCorkle has 30+ years of
CECs: 3
and property management. She’s held just about every role in
Charlotte, NC 28287
Instructor: Mindy McCorkle
operations and leadership experience in restaurant operations those industries, from front-line roles to executive positions, has served on numerous boards, and countless volunteer
committees. She has too many awards and accolades to list
here, and she doesn’t really like talking about them anyway. Mindy founded Enhancement Talent Development, LLC, in 2013 where her mission is to enhance the talent and
performance of our clients’ teams through exceptional learning experiences while motivating individuals to explore greater
self-fulfillment, higher self-awareness, and transformational thinking.
Products & Services Council June Virtual Business Meeting June 10
Agenda:
FREE
Development), Upcoming Events and Sponsorship
9:30 - 10:30 am Location: Via Zoom
PSC Subcommittees (Trade Show and Associate
Information, and 2021 Trade Show Exhibitor Information. Guest Speakers:
Jason Stoughton, Region IV Liaison for the NAA's National Suppliers Council & Kirk Downey, Executive for NAA's National Suppliers Council, 2020 Chairman
*This meeting is open to all GCAA Supplier members*
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2ND ANNUAL GCAA MULTIFAMILY HIRING EXTRAVAGANZA
NOW HIRING MAINTENANCE TECHNICIANS! -Begin a NEW career in the Multifamily Industry or enhance your current career -Meet the decision makers of today’s top companies and get interviewed on the spot -No previous experience required -Substantial earning power
THURSDAY, SEPTEMBER 16 ∙ 4-8PM EXTRAVAGANZA DEPOT 1610 N TRYON ST, CHARLOTTE, NC 28206 The Greater Charlotte Apartment Association proudly serves Mecklenburg, Iredell, Cabarrus, Gaston, Union, Catawba, Rowan, Cleveland, Lincoln, Stanly and York Counties! 18
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Connecting Ideas, Capital and Clients Comprehensive capital solutions for commercial and multifamily real estate
Grandbridge, a subsidiary of BB&T Now Truist, arranges short, intermediate and long-term debt for multifamily and commercial real estate. Grandbridge is a Fannie Mae DUS lender, a Freddie Mac Optigo lender, and an FHA MAP and LEAN approved lender. The company’s broad investor base includes insurance companies, CMBS investors, pension fund advisors, commercial banks and capital markets investors. ®
®
n
Loan sizes $2 million to $100 million plus
n
Nonrecourse loans of three to 30 years
n Fixed and floating rates n Permanent, bridge and mezzanine loans n
Flexible prepayment structures
RECENT FINANCINGS BY GRANDBRIDGE CHARLOTTE
Arbor Ridge on West Friendly Greensboro, N.C. Agency
Hawthorne at Friendly Greensboro, N.C. Agency
Park at Bergamo Tampa, Fla. Agency
Hawthorne at the Glen Concord, N.C. Agency
Retreat at Sumter Sumter, S.C. Agency
Legacy Park Winston-Salem, N.C. Insurance Company
Providence Pointe Winston-Salem, N.C. Insurance Company
CONTACT US
214 North Tryon Street, Suite 2000 | Charlotte, NC 28202 | 704.379.6900 Mike Ortlip | John Hankins | Denise Cohen | Zach Keiger | Keith Medlin | Holly Widders | Kate Zawacki | David Rosenthal
Grandbridge Real Estate Capital LLC is a subsidiary of Truist Bank, Member FDIC. Loans are subject to credit approval. © 2021 Both are Equal Housing Lenders.
Grandbridge.com apartment times
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events recap
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events recap
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Charlotte’s Only Factory Authorized Full Service Dealer
(704) 392.2211 Service@CarolinaGolfCars.com
FAST & EASY ORDERING MAINTENANCE, REPAIR AND RENOVATIONS PRODUCTS IN STOCK AND AVAILABLE FOR SAME-DAY DELIVERY* *Same-day delivery not available in all markets. Exclusions may apply.
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NATURAL DOG PARK PRODUCTS
GymsForDogs.com sales@GymsForDogs.com 800-931-1562 24
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514 Woodlawn St Belmont, NC 28012
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supplier directory
WANT ACCESS T O O U R
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VI S IT G R EA T ER C A A .O R G/ ME
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SU P P L IER D IR ECT OR Y?
C A A M E MBE R!
EMB E R S HI P -I N F O RM A T IO N
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B ECO ME A GCAA ME M B E R
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R T O U NLO CK T H IS P AG E!
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B EC OM E A G C A A M E M B ER
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R TO U NLO CK T HI S P A G E !
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Greater Charlotte Apartment Association 6060 Piedmont Row Drive South, Suite 575 Charlotte, NC 28287 Address Service Requested