2345/13156 Jack Bauer
RESEARCH – PRODUCT COMPARISON OF PERFUME BOXES 1 = poor Thank you for taking a moment 3 =satisfactory 5 = outstanding Using the scale above please could you score the 4 headings either 1,2,3,4,or5. This will need to be done for all three products.
BOSS BY HUGO BOSS
to complete this survey.
PERSON Total for
a
Visual impact – does it appeal to you? do you like the shape of the packaging Typeface – are they clear , do they stand out?
Layout and information – is it well organized and is it clear enough? Brand identity – is it clear, does it relate to the product?
Individual total per person
b
c
d
e
f
g
h
i
j
each area
Supporting comments