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:Target Market Survey


RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT PRODUCT COMPARISON OF PERFUME BOXES

I carried out a product comparison to find out the different aspects that appealed to my target market. I did this so that I could incorporate these features into my final solution thus tailoring the outcome to most meet the needs of my target market and ensure that the product would sell well for my client. Through the product comparison I want to find out about how effective existing perfume boxes faired in the following areas;

WHAT QUESTIONS DO YOU ASK YOURSELF WHEN YOU GO OUT TO BUY A NEW FRAGRANCE? WRITE THEM DOWN ON YOUR PAGE.


2345/13156 Jack Bauer


2345/13156 Jack Bauer

RESEARCH – PRODUCT COMPARISON OF PERFUME BOXES 1 = poor Thank you for taking a moment 3 =satisfactory 5 = outstanding Using the scale above please could you score the 4 headings either 1,2,3,4,or5. This will need to be done for all three products.

BOSS BY HUGO BOSS

to complete this survey.

PERSON Total for

a

Visual impact – does it appeal to you? do you like the shape of the packaging Typeface – are they clear , do they stand out?

Layout and information – is it well organized and is it clear enough? Brand identity – is it clear, does it relate to the product?

Individual total per person

b

c

d

e

f

g

h

i

j

each area

Supporting comments


2345/13156 Jack Bauer


RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT PRODUCT COMPARISON OF PERFUME BOXES

2345/13156 Jack Bauer

I carried out a product comparison to find out the different aspects that appealed to my target market. I did this so that I could incorporate these features into my final solution thus tailoring the outcome to most meet the needs of my target market and ensure that the product would sell well fro my client. Through the product comparison I wanted to find out about how effective existing perfume boxes faired in the following areas. 

Brand identity – is it clear, does it relate to the product?

Visual impact – does it appeal to you? do you like the shape of the packaging

Layout and information – is it well organised and is it clear enough?

Surface graphics – does the image/design appeal to you

Typeface – are they clear , do they stand out?

Function – is it easy to open/close?

FARENHEIET Christian Doir

HUGO Hugo Boss

LE MALE Jean Paul Gaultier

AVERAGE SCORES FROM THE SURVEY PRESENTED BELOW boss

I gave out 10 survey's to get a better understanding of their likes, dislikes and want’s

dior

JPG

4.5 4

Average score

3.5 3 2.5

2 1.5 1 0.5 0 visual impact

Conclusion

appropriate typeface

info & layout

brand identity


2345/13156 Jack Bauer

RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT PRODUCT COMPARISON OF PERFUME BOXES I carried out a product comparison to find out the different aspects that appealed to my target market. I did this so that I could incorporate these features into my final solution thus tailoring the outcome to most meet the needs of my target market and ensure that the product would sell well fro my client. Through the product comparison I wanted to find out about how effective existing perfume boxes faired in the following areas. 

Brand identity – is it clear, does it relate to the product?

Visual impact – does it appeal to you? do you like the shape of the packaging

Layout and information – is it well organised and is it clear enough?

Surface graphics – does the image/design appeal to you

Typeface – are they clear , do they stand out?

Function – is it easy to open/close?

I gave out 10 survey's to get a better understanding of their likes, dislikes and want’s

FARENHEIET Christian Doir

HUGO Hugo Boss

LE MALE Jean Paul Gaultier

AVERAGE SCORES FROM THE SURVEY PRESENTED BELOW brand identity

info & layout

JPG dior

appropriate typeface

boss

visual impact 0

Conclusion

1

2

3

4

5

Product comparison 2014  
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