BRAND Brand IDENTITY Identity GUIDE guide
VISUAL SYSTEM TONNA SYSTEMS. The Tonna Mechanical brand’s visual system is a system of flexible components that visually represent access to professional services. This is illustrated through color, photography, typography, and messaging that communicates service and professional expertise. These components can be used across all communications for both Business Audiences and Individual Consumer Audiences. When applying the Tonna Mechanical brand’s graphic elements, especially color and photography, it is important to distinguish between Business Audiences and Consumer Audiences. Marketing for Business Audiences promotes Tonna Mechanical solutions to a typically corporate-oriented audience; whereas Consumer Audiences refer to Tonna Mechanical products and services marketed directly to consumers. Because communications for Tonna Mechanical products and services often differentiate between these two targets, slightly different design styles are employed. Always keep in mind which market the design is meant to communicate with, and apply the appropriate Tonna Mechanical brand style to create the most effective application possible. These are guidelines, not strict rules.
TONNA MECHANICAL
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