KickCharge® Vehicle Wrap Brochure

SHIFT GEARS & STAND OUT

Drive business like never before with a branded vehicle wrap.

A rolling billboard WITH HIGH ROI.

Building a strong brand is like creating a work of art. But in order to create a masterpiece, your brand needs the perfect canvas. And that canvas is your vehicle(s).

Vehicle wraps are some of the most powerful, cost-effective advertising tools available. But they’re only as effective as the brands that rest on them. The biggest reason most wraps don’t work is because the business has a poor or outdated brand.

In this brochure, you’ll find the fundamentals for powerful vehicle wraps. You’ll see how they guarantee maximum impact for your brand and the best possible investment for your outdoor vehicle advertising initiatives.

18 wrapped trucks in one year = $1,000,000 in revenue

A solid wrap has strong brand implementation, a focused message, legible contact information and a simple, clean design that stands out. This is what separates the bland vehicles from the rolling billboards. It’s how you can ensure your fleet of cars, trucks or vans will work two-fold to increase brand awareness and generate leads.

KickCharge® Creative is not a truck wrap installation company—and we don’t pretend to be one. We are a marketing agency that builds small business brands from scratch and designs vehicle wraps that seamlessly integrate the brand. We can work with your sign company or our own network of installers to print and install your wrap for a smooth, flawless application.

A fleet without a powerful wrap is a missed opportunity.

“These rolling billboards have by far been our best investment in terms of ROI.”

Ken Goodrich, Owner GOETTL AIR CONDITIONING

No matter which way you look at them, OUR WRAPS GET RESULTS.

An effective wrap design offers the lowest cost per impression of any marketing medium.

TOP REASONS TO INVEST IN A VEHICLE WRAP:

“Dan and his team nailed it. They designed a very engaging brand for us and helped us support it with a vehicle wrap and matching stationery, brochures, door hangers, and uniforms. We are so excited to relaunch our brand and it is so awesome to know that we can have continued support that will have design continuity. If you are looking to brand a business, these guys are your best option.”

David Hutton, Electrical Operations Manager HUTTON ELECTRIC, HEATING & AIR

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Communicate your brand’s values and personality while building brand awareness.

Make a splash with creative design on a large, eyecatching canvas.

Generate leads with large, easy-to-read contact information.

Stand out in your market, rather than blend in among unimpressive or illegible vehicle lettering.

Reap a ton of business exposure, thanks to your fleet’s high visibility and mobility within your target market.

342% GROWTH

1 YEAR AFTER REBRANDING

It’s not about being seen IT’S ABOUT HOW YOU’RE SEEN.

Right before an important meeting, you wouldn’t throw on a wrinkled shirt and say, “It’s fine, as long as I’m wearing something.” You might be showing up—but you’re certainly not looking the part. So why do so many businesses think it’s OK to slack with their branding, as long as they’re being seen?

Being seen is not enough. An old clunker with a bland logo suggests an out-of-touch and bland company. On the other hand, a slick-looking wrap on a newer, well-kept model says this is a successful business people can trust.

Knowing that a poorly executed vehicle wrap yields negative impressions of your business is all the more reason to shift gears. This is your opportunity to ensure your fleet branding is an effective means of mobile marketing—not a five-ton waste of space. Follow these four design tips to make your fleet worthy of a double take and, more importantly, a phone call.

Consumers are judging the quality of your business whenever they see your company vehicles. What kind of impression are you making on the road?

“In business, sometimes you don’t know what you don’t know. We assumed that we had a recognizable identity because customers often mentioned our truck wraps, but man—we were wrong! It wasn’t until we started working with Dan that we came to truly understand the power of a cohesive brand. Dan’s vision helped us align all of our visual elements, clearly communicate our premium service offerings, and lay the foundation for our growth.”

A1 GARAGE DOOR SERVICE

Four design tips for WRAPS THAT WOW!

Begin with a strong brand as the foundation.

Putting a poor brand identity and weak logo on a vehicle wrap is a waste of money. Unless you already have national brand recognition, the brand should always be the primary focus and message for a vehicle wrap. Strengthen your branding first and then use a sleek vehicle wrap design to market your newly polished identity.

Limit your advertising copy.

When people see a vehicle wrap while driving, they don’t have much time to absorb the message. That’s why it’s important to limit the information on your vehicle wrap to one or two takeaways. You might think you’re being efficient and helpful by putting more information on the vehicle. But when you overwhelm people with too many words, they’ll struggle to absorb the most crucial information. Prioritize your copy so it’s effective, easy to read and easy to be remembered. Just think: If this truck were a billboard, how much text would it contain? In general, the hierarchy should be: brand, tagline, web URL and/or phone number.

Design to stand out, not fit in.

In other words, be branded, not blanded. Poorly designed wraps are littered with visual clutter. Eliminate noisy backgrounds, photos, bevels, glows, fills and shadows. A wrap people can read and remember proves much more effective than a wrap with unnecessary add-ons, which only amount to distracting noise. Simply by not doing what other companies are doing wrong, your wrap will appear innovative and attract the attention you’re seeking.

The text and graphics must be large enough and clear enough to be seen from a distance. After all, if people can’t easily discern your name and what you do, what’s the point?

Typically, we like to highlight an aspect of your branding in a large, dominant fashion so it’s easy to read and has maximum impact. It may be the symbol within your logo or your mascot. Whatever the dominant visual is, this is what will stick in viewers’ minds. This way, when they need your services down the road, they’ll remember you. We make sure all of our artwork is designed for outdoor use. Clip art mascots often have legibility and clarity challenges because they were never intended to be used outdoors.

Take it from these guys and gals.

THE RETURN IS REAL.

“Previously, referrals came from neighbors who knew each other. The new wrapped trucks generate calls from unrelated neighbors who spotted our vans in their community. But what surprised us most was how the trucks impacted organic searches and leads online. Literally within a day of launching three wrapped trucks, our search traffic increased 10x. In 2021, we grew 34%; a $340k increase in revenue and 100% attributed to the trucks because we didn’t change anything else about our marketing.”

PERFECTEMP AIR CONDITIONING & POOL HEATING

WHY CHOOSE US to design your wrap?

With more than 100 awards and honors for vehicle wrap design, KickCharge® Creative is one of the most recognized and awarded truck wrap experts in the country. Here are just a few of the reasons why businesses across the nation turn to us for a winning vehicle wrap design.

WE PARTNER WITH THE BEST

When it comes to vehicle wraps, the design is only as good as the installation. Knowing our clients deserve nothing less than perfection, we partner with CL Visual as our recommended and certified vehicle wrap installer. CL Visual provides white-glove service from start to finish, ensuring all of our designs live up to their full potential. This installer is simply the best of the best.

The KickCharge® Creative team has unmatched credentials and experience with small business branding and vehicle wrap design.

HVACR BUSINESS

We’ve received more than 50 awards from the HVACR Business Tops in Trucks Contest, including more than 20 first-place awards.

WE WROTE THE BOOK

Dan Antonelli, the creative director and president of KickCharge® Creative, has written multiple books on small business branding and the power behind kicka** vehicle wraps. He’s been talking about branding for more than 25 years and is now a best-selling author with his most recent book, Branded Not Blanded: KickCharge™ Your Home Service Brand.

WE’VE WON THE AWARDS

Our wraps have become the most awarded wrap designs in the country, including a number of awards from the Art Directors Club of NJ.

TRUCK OF THE MONTH

35-time Truck of the Month Winner for PM Magazine, including several cover photo features.

Meet DAN ANTONELLI

Brand Ambassador. Best-Selling Author. Boss Man.

KickCharge® president and creative director Dan Antonelli is a pioneer in vehicle wrap design and disruptive branding for the home service industry. With more than 2,000 brands to his credit, Dan leverages his nearly 30-year track record for each and every vehicle wrap design.

He is the best-selling author of Branded Not Blanded: KickCharge™ Your Home Service Brand and has also written Building a Big Small Business Brand. He is a featured columnist for SignCraft magazine, with more than 200 published articles on effective vehicle advertising design and fleet branding techniques. Through the years, Dan has been the recipient of more than 30 first-place awards for vehicle wrap design. He is a nationally recognized expert on fleet branding, speaking regularly at trade shows on effective vehicle wrap design and has been identified as a branding expert by a number of publications and major media outlets, such as Fox Business Inc. and Entrepreneur. Together with his powerhouse team, Dan helps thousands of startups, small- and mid-sized businesses thrive and grow with disruptive brands that stand out in all the right ways. 908•835•9000 /