Tonna Brand Identity Guide

BRAND IDENTITY GUIDE THE

JUST RIGHT COMPANY速

UPDATED AUGUST 15, 2013

CONTENTS

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

CONTENTS INDEX. INTRODUCTION Brand Mission

5

CORE Mission, Vision, Values

7

THE LOGO Primary Secondary Alternate signatures Grayscale + One Color Clear Space Minimum Size Logo Misuse Good Practices Tagline + Placement

9 10 11 12 13 14 15 16 17

VISUAL SYSTEM Brand Colors Typography Primary Web Alternate

20 21 22 23

COLLATERAL & APPLICATIONS Stationery Business Card 26 Letterhead 27 Envelope 28 Advertising 29 Appliance Sticker 30 Lawn Signage 31 Website 32 Uniforms 34 Fleet 36

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INTRODUCTION

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

THE BRAND BUILDING A BRAND. A brand is the universal application of visual constructs with which consumers connect. Branding creates a recognizable standard that can be identified with quality services, workmanship, and products.

This guide contains details for consistent brand application that will set Tonna Mechanical apart from other companies. Following this guide will assist in building brand recognition, reputation, and competitive edge. The following guidelines govern brand applications for Tonna products and services.

They will help build awareness, understanding, and preference for Tonna Mechanical products and services, and will energize an enduring brand.

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CORE

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

CORE MISSION To be Southeast Minnesota’s premier HVAC-R, water treatment and plumbing contractor by providing outstanding products and customer service that is second to none. Tonna Mechanical takes a proactive approach to our customers’ indoor comfort and quality expectations: offering smart, reliable solutions for residential and commercial clients.

VISION As the marketplace shifts and consumer demands change, Tonna Mechanical will stay ahead of the curve by evolving as a company and industry expert. It is our vision to deliver excellence in each of our core values—for every client, every service, every day.

VALUES Quality Built upon integrity, dependability and 100% customer satisfaction, Tonna Mechanical insists upon quality in our products, technology, service, and craftsmanship.

Integrity Tonna Mechanical team members adhere to the highest moral principles and professional standards. This is critical to maintaining customer trust and confidence.

Adaptability Tonna Mechanical will evolve with market, technology, and customer demand.

Commitment Tonna Mechanical works diligently to serve customers by fulfilling our obligations and responsibilities, and standing behind our work.

Expertise Tonna Mechanical technicians have passed professional certification tests, and have the knowledge and tools to expertly handle service requirements.

Value Tonna Mechanical provides cost-effective, long-term solutions for residential and commercial customers.

Respect Tonna Mechanical staff treats customers, and their homes and businesses, with dignity and respect. Technicians arrive in clean, well-maintained vehicles, and are expected to be uniformed, prompt and professional. It is our job to treat each customer’s home as if it were our own.

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THE LOGO

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

COLOR PRIMARY LOGO. The Tonna Mechanical signature is the most fundamental part of the brand. It represents the entire company, externally and internally. It functions as a testimony of expertise and promise of professionalism we share with customers, and with one another.

The strong colors of the mark sweep upward to form an arrow that speaks to going above and beyond.

This motion identifies Tonna as a progressive industry leader, always seeking cutting-edge technologies and providing the highest quality expertise. The colors break down to collaborative success in heating and cooling services. The hexagonal panel enclosure serves as a seal of excellence. The logotype is scripted with a bold and precise sans serif that speaks to our strength, dedication, clean and clear communications, technology advancement, and commitment to stand behind our craftsmanship.

The Tonna signature was built with care and thought to the specific relationship between the elements. Do not attempt to recreate these elements. Always use the approved artwork.

PMS 654 C C 100 M 73 Y 10 K 48 R 0 G 44 B 95 #002C5F

PMS 1795 C C 0 M 96 Y 90 K 2 R 205 G 32 B 44 #CD202C

PMS 297 C C 51 M 0 Y 1 K 0 R 114 G 199 B 231 #72C7E7

PAPER

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BRAND Brand IDENTITY Identity GUIDE guide

COLOR SECONDARY: MARK + MASCOT. The bear mascot is a secondary alternate for the Tonna Mechanical signature. It signals our focus on the friendly, family-centric service we provide to our residential clients.

The Tonna signature was built with care and thought to the specific relationship between the elements. Do not attempt to recreate these elements. Always use the approved artwork.

PMS 654 C C 100 M 73 Y 10 K 48 R 0 G 44 B 95 #002C5F

PMS 1795 C C 0 M 96 Y 90 K 2 R 205 G 32 B 44 #CD202C

PMS 297 C C 51 M 0 Y 1 K 0 R 114 G 199 B 231 #72C7E7

PAPER

PMS 470 C C 8 M 68 Y 94 K 34 R 157 G 83 B 36 #D95324

PMS 7510 C C 4 M 35 Y 65 K 10 R 200 G 143 B 66 #C88F42

PMS 661 PC C 100 M 75 Y 0 K 5 R 0 G 53 B 145 #003591

PMS COOL GRAY 6 C C 18 M 11 Y 6 K 23 R 173 G 175 B 175 #ADAFAF

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BRAND Brand IDENTITY Identity GUIDE guide

ALTERNATES ALTERNATE SIGNATURES. The Tonna Mechanical signature and mascot combination is a friendly, consumer-based introduction of the brand.

All Tonna signatures and mascots were built with care and thought to the specific relationship between the elements. Do not attempt to recreate these elements.

Always use the approved artwork.

MASCOT + MARK

MASCOT ONLY

MASCOT + MARK + TAGLINE

MARK + TAGLINE

ALTERNATE TAGLINE WITH WHITE BACKGROUND USAGE

TAGLINE ONLY

TONNA MECHANICAL PMS 654 C c 100 m 73 y 10 k 48 r 0 g 44 b 95 #002C5F

PMS 1795 C c 0 m 96 y 90 k 2 r 205 g 32 b 44 #CD202C

PMS 297 C c 51 m 0 y 1 k 0 r 114 g 199 b 231 #72C7E7

PMS 470 C c 8 m 68 y 94 k 34 r 157 g 83 b 36 #D95324

PMS 7510 C c 4 m 35 y 65 k 10 r 200 g 143 b 66 #C88F42

PMS 661 PC c 100 m 75 y 0 k 5 r 0 g 53 b 145 #003591

PMS Cool Gray 6 C c 18 m 11 y 6 k 23 r 173 g 175 b 175 #ADAFAF

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BRAND Brand IDENTITY Identity GUIDE guide

GRAYSCALE + ONE COLOR BLACK AND WHITE PRINTING. The Tonna Mechanical signature is the most fundamental part of the brand. When it is not possible to produce the logo in color, it may be produced in grayscale or black and white.

Always use the approved artwork.

100% K

30% K

15% K

WHITE

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BRAND Brand IDENTITY Identity GUIDE guide

MINIMUM CLEAR SPACE GOOD MARGINS. In order to keep the Tonna Mechanical signature uncluttered, it needs to be placed in a clean environment. A clearance area that measures the height of the “O” in “Tonna” should be maintained on the sides, starting at the edge of the red rule.

SIGNATURE

On the approved signatures, there is a white rule outside the red rule that acts as an extra buffer for collaborative materials. This is part of the approved clear space; it should not added to the clear space.

RED RULE

WHITE RULE

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BRAND Brand IDENTITY Identity GUIDE guide

MINIMUM SIZE SIZE MATTERS. The minimum logo size shown here should accommodate most applications and reproduction techniques. Make sure the signature is never smaller than what can clearly be executed. The appropriate size includes the dimension of the white rule.

1"

1.4"

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BRAND Brand IDENTITY Identity GUIDE guide

LOGO MISUSE INCORRECT. Incorrect use of the Tonna Mechanical logo compromises its integrity and effectiveness.

These examples are not comprehensive, but are a small sample of common misuses. To ensure accurate, consistent reproduction of the Tonna Mechanical logo, never alter, add to, or attempt to recreate it. Always use the approved digital artwork.

Tonna Tonna

Tonna Tonna

Tonna Tonna

DO NOT TYPESET THE SIGNATURE.

Tonna Tonna

DO NOT STRETCH DISPROPORTIONATELY.

DO NOT CHANGE ANY COLORS IN THE SIGNATURE.

DO NOT CHANGE THE PROPORTIONS OF ELEMENTS.

SAVE SAVE WITH WITH RIGHT RIGHT NOW NOW

DO NOT REARRANGE, ALTER OR ADD ELEMENTS.

DO NOT ADD EFFECTS.

SAVE WITH SAVE WITH RIGHT NOW RIGHT NOW DO NOT REMOVE ELEMENTS ORE PLACE ON COMPLICATED BACKGROUND PATTERNS.

DO NOT COMBINE WITH TEXT OR INFRINGE ON SAFE MARGINS.

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BRAND Brand IDENTITY Identity GUIDE guide

GOOD PRACTICES CORRECT. When using the logo, be sure the logo is placed on a background that enhances visibility. It is always preferable to place the signature on a single-tone background that is white or dark. The logo has a white rule housing all elements. This white border should be present on all materials and should be included in all measures for safe zones.

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BRAND Brand IDENTITY Identity GUIDE guide

TAGLINE & PLACEMENT THE JUST RIGHT COMPANY® Tonna Mechanical has a focused commitment to professionalism. The primary tagline, “THE JUST RIGHT COMPANY®,” delivers value-added messaging. The tagline may appear as part of a greater promotion, but should be used sparingly in combination with the signature. For legibility purposes, do not scale the tagline when it is placed with a signature that is smaller than the recommended two inches. Always use approved tagline.

SIGNATURE

2"

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VISUAL SYSTEM

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

VISUAL SYSTEM TONNA SYSTEMS. The Tonna Mechanical brand’s visual system is a system of flexible components that visually represent access to professional services. This is illustrated through color, photography, typography, and messaging that communicates service and professional expertise. These components can be used across all communications for both Business Audiences and Individual Consumer Audiences.

When applying the Tonna Mechanical brand’s graphic elements, especially color and photography, it is important to distinguish between Business Audiences and Consumer Audiences. Marketing for Business Audiences promotes Tonna Mechanical solutions to a typically corporate-oriented audience; whereas Consumer Audiences refer to Tonna Mechanical products and services marketed directly to consumers. Because communications for Tonna Mechanical products and services often differentiate between these two targets, slightly different design styles are employed.

Always keep in mind which market the design is meant to communicate with, and apply the appropriate Tonna Mechanical brand style to create the most effective application possible.

These are guidelines, not strict rules.

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BRAND Brand IDENTITY Identity GUIDE guide

BRAND COLOR PALETTE PRIMARY COLORS. This color palette emphasizes the Tonna Mechanical brand colors. The primary colors of this palette consist of Tonna Red, Blue, and Cool Blue.

These colors are equivalent to the Pantone Matching System (PMS), the standards for which may be found in the Pantone Color Bridge. For 4-color process printing, refer to the CMYK values. For screen and web applications (Microsoft Office PowerPoint, Microsoft Office Word, video, broadcast, websites), use specifications indicated by the RGB and HEX values.

Variations in color may occur, but try to match the Tonna Mechanical color palette as closely as possible. For 4-color printing, use the CMYK values as a foundation before calibrating. Vendors may have their own values and formulas for PMS in 4-color process, but the goal should always be to match the PMS standard of the Tonna Mechanical color palette.

Color variations may also occur on screen as a result of different screen calibrations, operating systems, and software.

TONNA RED PMS 1795 C C 0 M 96 Y 90 K 2 R 205 G 32 B 44 #CD202C

TONNA BLUE PMS 654 C C 100 M 73 Y 10 R 0 G 44 B 95 #002C5F

K 48

TONNA COOL BLUE PMS 297 C C 51 M 0 Y 1 K 0 R 114 G 199 B 231 #72C7E7

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BRAND Brand IDENTITY Identity GUIDE guide

TYPOGRAPHY PRIMARY TYPEFACE. To help provide a consistent, unified look in the Tonna Mechanical brand’s use of typography, the Gotham typeface should be used on all communications for Tonna Mechanical products and services. The quality of the Gotham typeface is friendly, confident, eloquent and strong. It is a typeface that will last a lifetime and supports the progressive attitude of the Tonna Mechanical brand.

Gotham Bold, Heavy and Ultra should be used for headlines or accents.

Gotham Book should be used for body copy.

Always use Gotham as the primary typeface for Tonna Mechancial brand applications.

GOTHAM BOOK

GOTHAM BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

GOTHAM BOOK ITALIC

GOTHAM BLACK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

GOTHAM BOLD

GOTHAM ULTRA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

GOTHAM BOLD ITALIC

GOTHAM ULTRA ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

GOTHAM WWW.TYPOGRAPHY.COM/FONTS/GOTHAM/OVERVIEW/

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BRAND Brand IDENTITY Identity GUIDE guide

TYPOGRAPHY WEB. Tonna Mechanical typography standards should be maintained for website and digital applications.

Services and subscription-based libraries of hosted, high-quality fonts should be used to embed the primary typeface. Embedding a typeface allows it to be rendered on a website in supported browsers. This helps to maintain a consistent look across all Tonna Mechanical materials.

To provide a consistent, unified look in the Tonna Mechanical typography, the Gotham typeface can be embedded for website design through a Cloud.typography subscription plan from H&J. If a Cloud.typography plan cannot be arranged, a Typekit.com plan offers an embeddable alternative typeface called Proxima Nova. Proxima Nova should never be used in any other instance.

GOTHAM BOOK

PROXIMA NOVA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

GOTHAM BOOK ITALIC

PROXIMA NOVA REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

GOTHAM BOLD

PROXIMA NOVA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

GOTHAM BLACK

PROXIMA NOVA BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CLOUD.TYPOGRAPHY FROM H&FJ WWW.TYPOGRAPHY.COM/CLOUD/WELCOME/ PROXIMA NOVA FROM TYPEKIT.COM WWW.TYPEKIT.COM/FONTS/PROXIMA-NOVA

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BRAND Brand IDENTITY Identity GUIDE guide

TYPOGRAPHY ALTERNATE TYPEFACE. Alternate typefaces should have limited use outside the following instances. In the case of Microsoft Word documents or PowerPoint presentations, the Arial typeface may be used if the Gotham typeface is unavailable. In cases where fonts cannot be embedded, such as email marketing, the Arial typeface may also be used (if the Gotham typeface cannot be coded).

Use sparingly when Gotham cannot be used.

ARIAL REGULAR

ARIAL BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ARIAL REGULAR ITALIC

ARIAL BLACK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ARIAL BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

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COLLATERAL & APPLICATIONS

THE

JUST RIGHT COMPANY速

BRAND Brand IDENTITY Identity GUIDE guide

BRAND APPLICATIONS IMPORTANT COLLATERAL.

The previous pages contain tools regarding proper use of the Tonna Mechanical signature, brand colors, and typography. In the following pages, these tools are applied to important collateral for the everyday business environment. These applications are important references to ensure that Tonna Mechanical continues to gain momentum with brand consistency.

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BRAND Brand IDENTITY Identity GUIDE guide

BUSINESS CARD

SIGNATURE: 1.5"

TONNA IDENTIFIES. Specifications: Standard size, 2" x 3.5" Paper: Matte Coated Corners: Rounded Paper Weight: 16 pt Font: Gotham Book, Black and Bold Font Size: 7.75 pt and 12 pt

.27"

.27"

.27"

Patrick Murphy Commercial Manager patrick@calltonna.com 2411 7th Street NW Rochester, MN 55901 P: 507.288.1908 F: 507.288.8337

The sample is scaled to fit the page. All indicated dimensions appear in decimal inches and are correct for a standard US business card.

PO Box 2127 Inver Grove Heights, MN 55076 P: 651.288.0422 www.calltonna.com

.27"

SIGNATURE: 1.835"

.28”

.28"

.45"

HEATING COOLING PLUMBING WATER THE

JUST RIGHT COMPANY®

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BRAND Brand IDENTITY Identity GUIDE guide

LETTERHEAD TONNA WRITES. Specifications: Letter size, 8.5" x 11" Paper: Opaque Smooth White Paper Weight: 70 lb Font: Gotham Regular Font Size: 7.75 pt

SIGNATURE: 2"

2.76"

.46"

.7" 2411 7th Street NW Rochester, MN 55901 P: 507.288.1908 F: 507.288.8337

PO Box 2127 Inver Grove Heights, MN 55076 P: 651.288.0422

The sample is scaled to fit the page. All indicated dimensions appear in decimal inches and are correct for an 8.5" x 11" standard letter.

HEATING • COOLING • PLUMBING • WATER

www.calltonna.com

.46"

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BRAND Brand IDENTITY Identity GUIDE guide

ENVELOPE

SIGNATURE: 1.75" HEATING • COOLING

PLUMBING • WATER

TONNA MAILS.

.4" .4"

Specifications: Standard No. 10 Paper: Opaque Smooth White Paper Weight: 70 lb Font: Gotham Font Size: 7.75 pt

2411 7th Street NW Rochester, MN 55901

The sample is scaled to fit the page. All indicated dimensions appear in decimal inches and are correct for a universal No. 10 envelope.

www.calltonna.com www.calltonna.com

.4" 1"

2411 7th Street NW Rochester, MN 55901

SIGNATURE: 1.75"

HEATING • COOLING

PLUMBING • WATER

.3" HEATING • COOLING

PLUMBING • WATER

.3" 2411 7th Street NW Rochester, MN 55901

2411 7t Roches

www.calltonna.com

www.c

www.calltonna.com

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BRAND Brand IDENTITY Identity GUIDE guide

ADVERTISING TONNA PRINTS. Print advertising should include the Tonna Mechanical signature, contact information for service location in which the advertising will appear, targeted message, and employ approved illustrations or photography as appropriate for the targeted markets. Follow guidelines as directed on previous pages for best selection of photography, graphics, typography, and colors.

Place all elements along a uniform grid.

PROFESSIONAL. FRIENDLY. EXPERTS.

HEATING COOLING PLUMBING WATER DUCT CLEANING RADON

ON TIME. ON BUDGET. FOR YOUR BUSINESS.

Rochester 507•288•1908 COMMITTED TO QUALITY, INTEGRITY, AND RELIABILITY.

PROFESSIONAL. FRIENDLY. EXPERTS.

calltonna.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ipsum dui, tristique quis sem et, fermentum adipiscing sapien. Mauris ut ante vel justo congue ultrices. In mattis aliquam lacinia. Nunc euismod ipsum velit, ac lacinia risus rhoncus eu.

HEATING COOLING PLUMBING WATER DUCT CLEANING RADON

COMPANY®

ON TIME. ON BUDGET. FOR YOUR BUSINESS.

Twin Cities South Metro 651•288•0422

THE

JUST RIGHT

COMMITTED TO QUALITY, INTEGRITY, AND RELIABILITY.

calltonna.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ipsum dui, tristique quis sem et, fermentum adipiscing sapien. Mauris ut ante vel justo congue ultrices. In mattis aliquam lacinia. Nunc euismod ipsum velit, ac lacinia risus rhoncus eu.

At Tonna Mechanical, Inc. we understand the importance of completing your building project on time and on budget.

Heating & Cooling

Heating & Cooling

Air Quality

Water Air Treatment Quality

Plumbing Water Treatment

From beginning to end, we work with our clients to exceed their expectations and deliver solutions that perform efficiently for years of trouble-free operation. Our service experts are trained in all of the latest technology and we stand behind every job 100%.

Plumbing

THE

JUST RIGHT

Heating & Cooling

Heating & Cooling

Air Quality

Water Air Treatment Quality

Plumbing Water Treatment

Plumbing

JUST RIGHT

COMPANY®

24/7 EMERGENCY SERVICE

COMPANY®

At Tonna Mechanical, Inc. we understand the importance of completing your building project on time and on budget.

From beginning to end, we work with our clients to exceed their expectations and deliver solutions that perform efficiently for years of trouble-free operation. Our service experts are trained in all of the latest technology and we stand behind every job 100%.

THE

THE

JUST RIGHT

COMPANY®

Rochester 507•288•1908

Twin Cities South Metro 651•288•0422

www.calltonna.com

www.calltonna.com

24/7 EMERGENCY SERVICE

24/7 EMERGENCY SERVICE

24/7 EMERGENCY SERVICE

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BRAND Brand IDENTITY Identity GUIDE guide

APPLIANCE STICKER TONNA CARE. Follow guidelines as directed on previous pages for best selection of photography, graphics, typography, and colors. Place all elements along a uniform grid.

HEATING COOLING PLUMBING WATER DUCT CLEANING RADON

THE

JUST RIGHT COMPANY®

24/7 EMERGENCY SERVICE calltonna.com

Twin Cities South Metro 651•288•0422 Rochester 507•288•1908

THE

JUST RIGHT COMPANY®

24/7 EMERGENCY SERVICE

HEATING COOLING PLUMBING WATER DUCT CLEANING RADON Twin Cities South Metro 651•288•0422 Rochester HEATING 507•288•1908

COOLING

calltonna.com PLUMBING

WATER

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BRAND Brand IDENTITY Identity GUIDE guide

SIGNAGE TONNA DIRECTS. Lawn signage should include a Tonna signature, services list, and contact information. Follow guidelines as directed on previous pages for best selection of photography, graphics, typography, and colors. Place all elements along a uniform grid.

HEATING COOLING PLUMBING WATER DUCT CLEANING RADON

24/7 EMERGENCY SERVICE

855•89•TONNA calltonna.com

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BRAND Brand IDENTITY Identity GUIDE guide

WEBSITE TONNA CLICKS. LIGHT.

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BRAND Brand IDENTITY Identity GUIDE guide

WEBSITE TONNA CLICKS. DARK.

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BRAND Brand IDENTITY Identity GUIDE guide

UNIFORMS TONNA PRO THREADS. Tonna Mechanical personnel should always feel professional and comfortable in company threads.

Clothing communicates. A professional team requires uniforms that not only distinguish them from competitors, but also are appropriate to the workplace and environment. The way an employee is dressed affects the way the individual and her organization are perceived. Appropriate business attire can be worn day-to-day in the main office and on service calls.

An easy to maintain, wrinkle resistant, buttondown collared shirt is recommended as the primary uniform. It will serve well for crisp, clean office attire and customer meetings, and convey professionalism for residential and commercial service calls. An embroidered primary signature should appear on the left pocket area of any official shirt.

Comfortable slacks (khakis, dress pants, or jeans, as appropriate for the circumstance) are recommended.

Jeans may advised for specific service appointments.

If there is question concerning the appropriateness of jeans, or appropriate styling on jewelry, hair, and accessories, please consult with the team leader for approved advisements.

LADIES

GENTLEMEN

DEVON AND JONES TWILL SHIRT PIMA ADVANTAGE SHIRT COLOR PICTURED: NAVY • 100% PERUVIAN PIMA COTTON • WRINKLE RESISTANT • STAIN-RELEASE TECHNOLOGY www.logosportswear.com/product/29901/devon-and-jones-ladies-pima-advantage-twill www.logosportswear.com/product/29898/devon-and-jones-mens-pima-advantage-twill

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BRAND Brand IDENTITY Identity GUIDE guide

UNIFORMS TONNA TEAM THREADS. A foundation sports polo is recommended for industrial field work, team-building activities, and casual travel. An embroidered primary signature should appear on the left pocket area of any official shirt. As this is a more casual form, it is recommended that the mascot is employed as an embroidered mark on the back of the polo.

Comfortable slacks and jeans recommended.

If there is question concerning appropriate attire, or styling on jewelry, hair, and accessories, please consult with the team leader for approved advisements.

GAL TEAM

GUY TEAM

WICKING SPORT SHIRT SIDELINE TEXTURED ACTION POLO COLOR PICTURED: NAVY WITH RED ACCENT • 100% POLYESTER • WICKS MOISTURE www.logosportswear.com/product/26227/ladies-wicking-textured-sideline-sport-shirt www.logosportswear.com/product/26223/adult-wicking-textured-sideline-sport-shirt

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BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES. Vehicles are a large, moving canvas that makes building brand awareness on the road as easy as a drive around town. Whether on a rush-hour highway or remote country road, a well-branded fleet makes the brand identity immediately recognizable.

HEATING COOLING PLUMBING WATER

CallTonna.com 855•89•TONNA THE

Tonna Mechanical fleet branding paves the way to success. The following pages contain approved applications for fleet use. When creating a new wrap, the following elements must be present in all designs:

JUST RIGHT COMPANY®

4##

PC643850

US DOT 01093219

HEATING COOLING PLUMBING WATER

CallTonna.com 855•89•TONNA

COMPANY®

HEATING COOLING PLUMBING WATER

THE

JUST RIGHT COMPANY®

US DOT 01093219

THE

JUST RIGHT

PC643850

CallTonna.com 855•89•TONNA

4##

*PLEASE REMOVE ALL INTRUDING EMBLEMS

Red to Blue Fleet designs should always present the front of the vehicle housed in “Tonna red” and the back of the vehicle closing in “Tonna blue.”

Sides Website Phone Number Mark (+ Tagline) (+ Mascot)* Heating, Cooling, Plumbing, Water Required License Information (varies per state)

Back Website Phone Number Mark (+ Tagline) (+ Mascot)* Heating, Cooling, Plumbing, Water Required License Information (per state)

Hood Tonna Mechanical Primary Signature Special Instructions Direct installer to remove all intruding emblems. *Use signature appropriate to space available.

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BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING COOLING PLUMBING WATER

CallTonna.com 855•89•TONNA THE

JUST RIGHT 4##

PC643850

4##

COMPANY®

PC643850

US DOT 01093219

HEATING COOLING PLUMBING WATER

CallTonna.com 855•89•TONNA

COMPANY®

HEATING COOLING PLUMBING WATER

THE

JUST RIGHT US DOT 01093219

THE

JUST RIGHT

COMPANY®

058346CP

##4

PC643850

CallTonna.com 855•89•TONNA

4##

*PLEASE REMOVE ALL INTRUDING EMBLEMS

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BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

CallTonna.com 855•89•TONNA HEATING • COOLING PLUMBING • WATER THE

JUST RIGHT COMPANY®

4##

PC643850

US DOT 01093219

CallTonna.com 855•89•TONNA HEATING • COOLING PLUMBING • WATER THE

JUST RIGHT COMPANY®

PC643850

4##

HEATING COOLING

PLUMBING WATER CallTonna.com 855•89•TONNA

US DOT 01093219

*PLEASE REMOVE ALL INTRUDING CHEVY EMBLEMS

TONNA MECHANICAL

|

38

BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING COOLING PLUMBING WATER CallTonna.com 855•89•TONNA

THE

JUST RIGHT COMPANY®

PC643850

US DOT 01093219 PC643850

4##

HEATING COOLING PLUMBING WATER

THE

JUST RIGHT COMPANY®

CallTonna.com 855•89•TONNA

4##

HEATING COOLING PLUMBING WATER CallTonna.com 855•89•TONNA

THE

JUST RIGHT COMPANY®

4##

PC643850

##4

US DOT 01093219 058346CP

*PLEASE REMOVE ALL INTRUDING EMBLEMS

TONNA MECHANICAL

|

39

BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING COOLING PLUMBING WATER

4##

PC643850

CallTonna.com 855•89•TONNA

US DOT 01093219

HEATING COOLING PLUMBING WATER

CallTonna.com 855•89•TONNA

THE

JUST RIGHT COMPANY®

HEATING COOLING PLUMBING WATER

US DOT 01093219

PC643850

CallTonna.com 855•89•TONNA

4##

*PLEASE REMOVE ALL INTRUDING EMBLEMS

TONNA MECHANICAL

|

40

BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING COOLING PLUMBING WATER CallTonna.com 855•89•TONNA 4##

US DOT 01093219

CallTonna.com THE

JUST RIGHT COMPANY®

CallTonna.com 855•89•TONNA

PC643850

HEATING HEATING COOLING COOLING PLUMBING PLUMBING WATER WATER

CallTonna.com

THE

JUST RIGHT

JUST RIGHT THE

COMPANY®

JUST RIGHT CallTonna.com 855•89•TONNA

COMPANY®

CallTonna.com

US DOT 01093219855•89•TONNA PC643850

US DOT 01093219

PC643850

4##

JUST RIGHT COMPANY®

HEATING • COOLING • PLUMBING • WATER

THE

THE

COMPANY®

CallTonna.com 855•89•TONNA

HEATING • COOLING • PLUMBING • WATER

CallTonna.com

855•89•TONNA

CallTonna.com 855•89•TONNA

4##

WITH GATE DOWN

WITH GATE UP

*PLEASE REMOVE ALL INTRUDING EMBLEMS

TONNA MECHANICAL

|

41

BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING • COOLING PLUMBING • WATER

CallTonna.com 855•89•TONNA

THE

JUST RIGHT COMPANY®

4## 4##

PC643850

US DOT 01093219

PC643850

# #4

058346CP

91239010 TOD SU

HEATING • COOLING PLUMBING • WATER

CallTonna.com 855•89•TONNA

HEATING COOLING PLUMBING WATER

THE

JUST RIGHT COMPANY®

4##

US DOT 01093219 PC643850

THE

JUST RIGHT COMPANY®

CallTonna.com 855•89•TONNA

PC643850

4##

*PLEASE REMOVE ALL INTRUDING EMBLEMS

TONNA MECHANICAL

|

42

BRAND Brand IDENTITY Identity GUIDE guide

MARKETING FLEET TONNA DRIVES.

HEATING COOLING PLUMBING WATER CallTonna.com 855•89•TONNA

THE

JUST RIGHT COMPANY®

4##

US DOT 01093219

PC643850

HEATING COOLING PLUMBING WATER CallTonna.com 855•89•TONNA

COMPANY®

HEATING • COOLING PLUMBING • WATER

THE

JUST RIGHT COMPANY®

US DOT 01093219

THE

JUST RIGHT

855•89•TONNA CallTonna.com PC643850

4##

*PLEASE REMOVE ALL INTRUDING EMBLEMS

TONNA MECHANICAL

|

43

THE

JUST RIGHT COMPANY速