KickCharge Capabilities Brochure

Bring your brand to life and

IGNITE

YOUR POTENTIAL POWERFUL MARKETING SOLUTIONS®

We create brands that

POWER YOUR BUSINESS Ignite your business’s potential Your business is better than the competition. The quality of your work and your customer service are beyond compare, but you’re frustrated because you’ve hit a plateau. You don’t know how to break through the clutter in the marketplace to grow and reach your goals.

If you want your small business to surge, consider this: Do your brand and marketing materials convey your level of excellence? Your business needs to look as great as the service it provides. You can’t rely on word of mouth to express why your company is the best choice.

Don’t panic if you don’t know how to write, design or produce the collateral you need to get your customers’ attention. That’s why we’re here. You run your business and we’ll run your marketing. It’s time to kick it up a notch.

2

Get your KickCharge Powerful Marketing Solutions® will help you win more customers.

First, embrace a brand that resonates with your audience, enhances your image and accelerates your sales momentum. Then bring that brand to life professionally, consistently and efficiently with sales tools that generate a great return on your investment.

Marketing solutions • • • • •

Logos Vehicle wraps Sales tools & content creation Websites & search engine marketing …And more!

GET THE SPARK without the stress 3

From one-man shop to

INDUSTRY-LEADING EXPERT Meet the KickCharge team At the core of every business lies a story worth telling. Our agency’s creative force began humbly about two dozen years ago as a one-man shop. President Dan Antonelli, who was handlettering trucks as a teenager, founded Graphic D-Signs in his basement, with a mission to provide underdogs with authentic small business brands.

Now, he is a recognized authority on logo design and marketing strategy, author of published books about branding, and a frequently cited source for national news and trade publications.

Dan is one of America’s foremost fleet branding and vehicle wrap designers and author of the book Building a Big Small Business Brand.

4

Graphic D-Signs grew into a team of experts and evolved to become a full-service, award-winning advertising agency offering complete marketing solutions for small businesses in one convenient place. We rebranded the agency to KickCharge Creative in 2017 to reflect the marketing powerhouse we’ve become.

We have special experience and expertise working for contractors, such as HVAC companies, plumbers and electricians—along with a proven track record of boosting businesses in a variety of other industries, including health care, retail, professional services and more. We understand how to make a company competitive by creating a powerful brand identity and implementing it as the foundation of effective marketing strategies that ensure growth and success.

POWE R HOUSE 5

SPARK SUCCESS With a custom logo Entrust the leading authority on small business branding Your logo is the first piece of information about your company that a potential customer sees. It communicates what you do and how you do it—your values and philosophy. It should tout your quality, customer service and competitive advantages. An investment in a custom-designed brand builds a strong foundation for your future prosperity.

KickCharge Creative’s experts create brands from scratch that spark small businesses’ full potential because they are crafted with experience, research, strategy and creativity. We also give you the tools to ensure your branding is consistent and professional, sending a clear message in the marketplace.

6

“A good brand is the gift that keeps on giving. … Do the smart thing, focus on establishing a good brand.”

Edan Bar-Lev DO IT RIGHT PLUMBERS

LOG OS 7

ACCELERATE

“These rolling billboards have by far been our best investment in terms of ROI.�

Brand awareness Rule the roadways with a vehicle wrap that wows

Ken Goodrich GOETTL AIR CONDITIONING

Drive your business forward with bold vehicle advertising that showcases your strong brand. KickCharge Creative has a distinct signature style that turns heads and generates leads, making fleet branding your most cost-effective advertising tool.

Our truck wrap design strategy focuses on brand integration and prominence. Take advantage of a captive audience each time you travel through your service area by putting a supersized call to action on your vehicles.

865%

MORE LEADS FROM TRUCK WRAP

8

VEHICLE WRAPS 9

GEAR UP With quality sales tools Professional design & copywriting get results When high-quality content is plugged into professional, polished graphic design, your sales collateral become powerful tools for dominating the competition. We’ll be your wordsmiths, ensuring each piece is accurate and informative and that your brand voice shines. We’ll also apply your brand consistently in clean, eye-catching designs that get noticed.

Kick sales into high gear with branded tools in your arsenal, including:

• • • •

Stationery Brochures Pocket folders Direct mailers

10 SALES TOOLS

• • • •

Door hangers Print ads Point-of-purchase displays Email newsletters

500%

INCREASE IN CLOSE RATIO TIMO’S AIR CONDITIONING & HEATING

Make Your

WEBSITE WORK Visibility & strategy power your online presence Your website is your front door in the digital marketplace. It needs to make a positive first impression, proactively answer customers’ questions and enable easy communication. With branded, user-friendly design and informative content written in a distinct voice, your website can generate new business—once people discover it. That’s where search engine optimization, pay-per-click campaigns, social media management and other forms of digital marketing become crucial tools to improve your online visibility. Count on us to put all of these pieces together for a dominating web presence.

• • •

Website design & development Professional, optimized copywriting Responsive design for mobile devices

• • •

Easy-to-use content management system Effective SEO & PPC campaigns Social media, email marketing & more

25 LEADS PER WEEK FROM WEBSITE 1ST YEAR AFTER REBRAND

WEBSITES 11

GET READY TO GET KICKCHARGED Your next marketing project will spark your future success. Get the spark.

Call us at 908.835.9000 or visit kickcharge.com.