Twitter case study for Aido.com by Gozoop,Dubai Twitter contest to generate buzz about Samsung Galaxy S4 and Aido.com
Objectives • To promote the Samsung Galaxy S4 which aido.com was selling online • To generate buzz in Dubai, UAE for S4 as well as Aido.com • To drive traffic to their website
Concept • S4 was launched in UAE but not many websites were selling it • This is where Aido.com had an edge over the rest • So, we came up with the idea of asking tweeples reasons why they would buy an S4 and in the process generate significant buzz for the same • Hence, the hashtag #4ReasonsToBuyS4 was born as it is catchy and serves the purpose
#4ReasonsToBuyS4
Why did we choose this hashtag? • Samsung GalaxyS4 was the hot trending topic • This hashtag was capable of attracting responses • The topic was capable of generating excitement among tweeples
So, what did we do? • We used various visual depictions • These images were paired with tweets • Hashtags like #S4, #Samsung, #Galaxy, #Dubai, #UAE were used to amplify the reach of our tweets • The same contest was promoted on Facebook too to further boost participation
We loved the response!
Guess what? We were trending!
What did we achieve? • • • • • • •
Reach: 121,862 New Followers: 86 Entries: 3896 Unique entries: 197 Mentions: 1619 ReTweets: 2175 796 clicks on the Galaxy S4 page on the website
Things we can learn! • Identify and create opportunities for a #tag contest • Better the incentives, better the participation • Do not limit the number of tweets. Let people tweet as many times as they want • Choose a hashtag which is self explanatory • Make ‘follow us’ a mandatory condition to gain more followers • Run the contest for at least 2 days
Thank you Gozoop is a full service digital agency having its presence in India, Dubai and Singapore.
Contact us at contact[at]gozoop[dot]com