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Trending Hashtag – Case Study ReplaceMovieNameWithSmile

Overview of the Study  The #tag #ReplaceMovieNameWithSmile was launched on 23 June, 2012  The said #tag was started at around 11:45 am and was active for more than 24 hours  It was trending #4 in Mumbai at 3 pm  It was trending across India at 3.30 pm  1330+ Tweets, 1 million+ impressions and 100+ Retweets  The main objective of starting the said #tag was to create engagement with the existing follower base and spread smiles 

Total number of posts on the #tag


#tag Impressions




Trend Of Mentions

4 PM Hashtag stats

5:15 PM Hashtag stats Source:

Mentions of the #Tag

ďƒź Significant number of mentions were from these regions



United States

774 (59.5% of total)


495 (38.1% of total)

Top Tweeps

Citywise Trends

India Trend Trending #2 at 3 pm

Trending #1 at 3.30 pm


Thank You ď Š Keep Tweeting!

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