-
Gangnam Style Video Contest -Deal of the Day is a division of Souq.com It offers exclusive deals Through this contest, it generated overwhelming response and leads A significant increase in fan base was recorded .
OBJECTIVES • Increase interaction with existing fans • Generate leads • Increase Fan base
The Campaign • The main idea of the campaign was to bank on the virality of the most viewed video on YouTube, Gangnam Style by PSY • A Gangnam Style Video Contest was conceptualized, wherein the user has to upload a short video of performing the Gangnam Style dance
• The best entry wins a Samsung Galaxy S3 smartphone
Promotional Approach Various mediums were used to promote this contest • Wall Post • Newsletter • Facebook Ads
CUSTOM WALL POSTS
NEWSLETTER
FACEBOOK ADS Facebook ads were used to achieve several objectives: • Target exact demographic of potential buyers of Souq.com • Increase the fan base • Promote the contest
RESULTS • Likes on the page increased by 4000 • 51% increase in ‘Talking About Us’ • 380 entries were noted in the contest