Goodwill Industries of Kentucky 2021 Community Impact Report

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Dear friends, The year 2021 continued to bring unprecedented challenges related to the COVID-19 pandemic, forcing Goodwill to pivot from many of our normal practices and pause some projects. But despite those challenges, we made exciting progress in our quest to reduce poverty through the power of work. Thousands of Kentuckians seeking opportunity to build new lives continue to come to Goodwill for a “hand up.” As we learn from them which resources are most helpful, we continually refine our services and add to our community partnerships. Most of the people we assist have many barriers to success, as they are often exiting prison or drug treatment, and we’ve learned that a holistic approach is needed to overcome those barriers. This year, we launched plans to open Kentucky’s first adult high school, to address the fact that 320,000 working-age adults lack a diploma or GED, limiting them to low- skill and low-paying jobs. In the fall of 2022, we’ll welcome 350 adult students back to school and also make Goodwill’s additional services and those of our partners available to them, to address circumstances that might derail their success. We also expanded our existing resource centers and made plans to replicate them in additional Kentucky communities. Our future Opportunity Campus in West Louisville began to take shape and will open in late 2023 or early 2024. This campus will house Goodwill’s services, those of eight partner organizations, and our headquarters for Kentucky – so a former brownfield will soon hum with activity. Our retail program experienced a banner year, thanks to the generous used goods donations that you gave us. This program provides a place to start, many resources and support from our career coaches for people who need a second chance. Many move up in our system or move on to other employers once they’ve achieved stability and built confidence. We began to spend the generous $10 million gift received in late 2020 from Ms. Mackenzie Scott. Most of this money will fund expansion of our Cars to Work program, our housing services and our expungement clinics to help Kentuckians remove eligible offenses from their records. 2021 was the final year of our strategic plan entitled “Reducing Poverty through the Power of Work.” That plan has guided our efforts for the past five years, and our new plan, “Pathways out of Poverty,” builds on that success. We meet so many Kentuckians who are highly motivated to build new lives and contribute to their communities. With your continued support, Goodwill will offer thousands of them a second chance to do that, and Kentucky will be better for it. On behalf of our board and staff, thank you for partnering with Goodwill in this quest! In partnership,

Amy Luttrell, President & CEO Goodwill Industries of Kentucky, Inc.

Charles Kane, Board Chair Goodwill Industries of Kentucky, Inc.

2021 YEAR IN REVIEW Hundreds of Kentuckians served at inaugural Second Chance Conference To celebrate National Second Chance Month in April, Goodwill virtually hosted our inaugural Second Chance Conference. The conference served individuals in need of a second chance, as well as service providers interested in supporting the second-chance population. The conference, which was presented by Passport Health Plan by Molina Healthcare and sponsored by the LG&E KU Foundation, Park Community Credit Union and Clean Slate, featured workshops, guest speakers and giveaways to help job seekers improve their ability to successfully reenter the workforce. The event supported hundreds of previously justice-involved Kentuckians who have paid their debts to society.

Goodwill announced plans to open The Excel Center®, a tuition-free high school for adults In August 2021, Goodwill announced plans to open a tuition-free public high school for adults. The Excel Center® will help Kentuckians 18-yearsold or older earn their diplomas and other industry-recognized certifications in a unique environment that caters to the life demands they now face as adults.

As the first of its kind in Kentucky, The Excel Center® will provide flexible eight- week clas schedules, free on-site childcare, transportation as sistance, industry- recognized certification options and career counselors who will help graduates tran sition into college or meaningful careers.

Goodwill is expected to operate The Excel Center® as a pilot educational program. If the model proves successful, we plan to pursue resources to open additional schools throughout Kentucky.

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Goodwill, KentuckianaWorks partnered to establish “The Spot,” a young adult opportunity campus In December 2021, Goodwill partnered with KentuckianaWorks to establish a new resource for Louisville youths in the form of a young adult opportunity campus. The campus, dubbed “The Spot,” welcomes individuals ages 16-24 in need of career and educational assistance. The campus’ goal is to help young adults overcome barriers created by criminal backgrounds, abuse, and put them on a quality career path. The Spot will house several programs that are offered by Goodwill and KentuckianaWorks under one roof. In addition to the location in Jefferson County, there are other locations in: Bullitt, Henry, Oldham, Shelby, Spencer and Trimble.

Goodwill introduced new resource center, enhances statewide operations model In 2021, Goodwill expanded the scope, role and space of our Louisville Resource Center. With the intent to improve lives by connecting those in need with a network of resources, we enhanced our career services operations model to better support job seekers in a deeper and more impactful way. Through career path programs and employment services, we are now focused on supporting participants in four ways: barrier removal, career-path planning, training and credentialing and permanent placement. We also developed a new self-sufficiency matrix to help determine the best programs and services for the needs of each individual job seeker, and as a result, began rebranding our Resource Centers as “Opportunity Centers.” Eventually, all resource, education and mission service locations in Kentucky will be re-branded as “Opportunity Centers.” To date, there are currently six service locations across the commonwealth, with plans to open five more in the next year.


Robert is 62 years old and has spent more than two-thirds of his life in prison. He has six prison numbers: five state and one federal. He watched his children grow up through pictures. He was released from his most recent stint, a 10-year sentence, 10 months ago. He knew he had to change but didn’t know how – all he knew was using drugs, selling drugs and causing harm. “At the end of the day, none of the ends justified my means,” he said. After enrolling in drug counseling, Robert began looking for a job. He met De’Shauna, the manager at our Meadowthorpe store in Lexington, who told him she would be with him every step of his career search. De’Shauna ended up hiring Robert as a full-time production clerk.

“I try to make her understand the type of impact she’s had on my life,” Robert said. “I have federal parole officers who look at me now and say, ‘Wow, what happened? Who changed you?’ There was a point when I really didn’t know what to do. Then, God started placing these people in my life.” Once a drug addict who “couldn’t keep his hands off heroin,” Robert is now thrilled to be part of our Goodwill family and is committed to use his story to help others. He’s about to begin a peer support class to help him reach that goal and has been introduced to our many program services through De’Shauna. “I had no idea how to live,” he said. “My thing now is to give back as much as I can to my community. I don’t know how much I have in front of me. A lot of my life is behind me. I’m

facing a double lung transplant. I’ve started therapy for that. But, through it all, I’ve learned to press forward from (De’Shauna)… “Recovery is something you have to want. You have to work for it. There’s work involved. Daily maintenance of yourself is involved. It took me a lot of years to find that.” Robert recalled a story of him sleeping in a car during the 1986-87 blizzard while he was a heroin addict. Fast forward to the present, and he’s more than 20 years sober, has held a job longer than he ever has and was able to walk onto a car lot and purchase a vehicle. And despite his history, he has strong relationships with his family. “There are things happening to me that have never happened before,” he said.


Mike grew up a product of divorce and addiction. Before he was 24 years old, both of his parents and his two brothers had passed away. An addict himself, Mike lost his only other support system when his wife filed for divorce after 25 years of him relapsing. The divorce also tore him apart from his children. “That put me in a spiral I had never experienced before,” he said. Mike then pleaded guilty to a felony robbery charge and was sentenced to seven years in prison. That’s when he was introduced to Goodwill. Members of our reentry team visited the a correctional complex and Mike was one of 30 inmates to take part. “I knew when I got out, I was going to have to do something different,” he said. “So, I held on to that business card.” Mike was slated to be released on parole. But it was denied. He was locked up for two more years and ended up doing 42 months of his sentence. “I carried those cards with me through prison transfers, bed moves, reassignments,” he said.

Mike was released in April of 2021 and called Goodwill Training Facilitator Tom Saylor two weeks later. It wasn’t long after that he moved from Richmond to Louisville. “I took a serious leap of faith in them,” he said. “I showed up in the parking lot down there at Broadway. I didn’t know where I was going to live. My Jeep was packed with everything from birth certificates to high school diplomas.” The move turned out to be well worth it. Mike obtained housing through our reentry services and completed our Reintegrating Individuals Successfully Every Day (RISE) program before working with his career coach on career options. Mike had 27 years of electrician experience under his belt dating back to when he enlisted in the Army at age 17. However, he lost his Master Electrician License after his prison sentence. So, he took a job at our Hurstbourne store while he saved up for the $400 reinstatement fee. Also in the meantime, he was able to address his mental health. As a result of his hardships early on

in his life, he suffered from PostTraumatic Stress Disorder (PTSD). Using the resume he built through our GoodStart program, Mike applied for jobs daily with his career coach and was eventually hired as a project manager at Synergy Electric. Just five months after being released from prison, Mike accepted an offer for a position making $28 per hour, and he’s working more than 40 hours per week. He’s able to split bills for his two children, both college students. He said the financial coaching offered by us through Apprisen has done wonders for his saving. “I knew this wasn’t going to be easy,” he said. “I think the biggest thing was I humbled myself and I worked on me. … I was doing the right thing and rewarded for it. Goodwill made me a promise, I bought into it and they followed through. I used to be a hater of Goodwill. I had no clue what I was getting into. It was a world of opportunities that set my life on course to be successful.”








At Goodwill, we are committed to helping Kentuckians who have disabilities or other life challenges find meaningful work and become self-sufficient. We have developed career-service models to assist thousands of Kentucky families in finding pathways out of poverty. Here are some of our results.














BY THE NUMBERS In the 2021 fiscal year, Goodwill partnered with 871 community employers to place Kentuckians into 2,636 jobs across the commonwealth – both inside and outside of Goodwill. In 2021, we used nearly 90 cents of every dollar in our budget to fund mission-related programming.



Program Services



Administrative Support for Programs









Community Reinvestment



Net Assets


2021 BOARD OF DIRECTORS Croswell Chambers

Dwight Johnson

Elizabeth Davisson

Charles Kane - Chair

Douglas Edwards

Emily Lawrence

Cherie Flueck

Lloyd Ledet

Greg Gerard

Jennifer Lindon

Jason Groneck - Vice Chair

Amy Luttrell

Ajay Gupta

Deb Murphy

Connie Harvey

William Stout

Hugh Haydon m a r k e t i n g @ g o o d w i l l k y. o r g


1325 S. 4th Street, Louisville, KY 40208


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