YOUR ROLE IN SHAPING THE FUTURE OF MARKETING
YOUR ROLE IN SHAPING THE FUTURE OF MARKETING
Thank you for stepping up as a Change Champion for our marketing transformation! Your role is instrumental in helping us create a more strategic, efficient, and impactful marketing function that supports business growth while ensuring that internal teams feel informed and empowered throughout the transition.
As a Change Champion, you’ll have early access to new tools, insights, and training, helping to shape the way we roll out this initiative across the business. You’ll also play a key role in supporting your colleagues, answering questions, gathering feedback, and ensuring a smooth transition.
WHAT’S CHANGING AND WHY?
Historically, the marketing team has spent 80% of their time on ad-hoc internal requests, which has made it difficult to focus on strategic initiatives like lead generation, employer branding, digital marketing, and automation.
MOVING FORWARD, WE ARE:
Implementing a structured intake process to prioritise marketing requests effectively.
Introducing self-service templates (in Canva & Blink) to make it easier for teams to create their own materials.
Shifting to data-driven, digital-first marketing, including CRM, automation, and performance-based decision-making.
Partnering with Thrive Recruitment Marketing, a consultancy specialising in recruitment marketing, to provide additional expertise and execution support.
Aligning marketing with quarterly business priorities, ensuring that our efforts directly contribute to company growth.
YOUR ROLE AS A CHANGE CHAMPION
As a Change Champion, you’ll have the opportunity to:
Trial the new intake system before it’s fully rolled out your feedback will help refine the process.
Test Canva templates and self-service tools, ensuring they are userfriendly and practical for teams across the business.
Receive early access training on how to use the new tools and submit marketing requests effectively.
Get a first look at the marketing strategy, upcoming initiatives, and success stories before they are shared company-wide.
Act as an advocate for the change, helping your colleagues understand why this shift is happening and how it benefits everyone.
Provide feedback and insights, helping your colleagues understand why this shift is happening and how it benefits everyone.
WHAT’S NEXT?
Kickoff & Training: You’ll receive an invite to an exclusive Change Champions Briefing Session for Monday 17th March at 14.30 where we’ll: Walk through the rationale and decision for the upcoming changes.
Provide hands-on training for Canva and the intake system.
Gather your feedback and suggestions to refine the rollout.
Pilot Phase: Over the next few weeks, you’ll trial the new system and tools, helping to identify any gaps before they go live company-wide.
Ongoing Feedback and Updates: You’ll have direct access to marketing for real-time updates and input as we roll out new initiatives. Your support and insights will be invaluable in making this transition a success. We’re excited to have you as part of this initiative and look forward to working together to shape the future of marketing at Goodman Masson and the wider Good Together Group.
If you have any questions before the kickoff, reach out to Katie or Louise. Let’s make this a success together.
FOR CHANGE CHAMPIONS
1. WHAT IS THE MAIN GOAL OF THIS TRANSFORMATION?
The marketing team is shifting from a reactive, support-heavy function to a strategic, growth-focused model. The goal is to:
Prioritise high-impact marketing initiatives that support business growth.
Create a clear intake process to manage marketing requests more efficiently.
Empower teams with self-service marketing tools (Blink/Canva) for common requests.
Leverage Thrive Recruitment Marketing to bring in additional expertise and digital marketing capabilities.
2. WHAT DOES THIS MEAN FOR MY ROLE AS A CHANGE CHAMPION?
You’ll act as a bridge between marketing and the wider business, ensuring a smooth transition by:
Testing the intake process and Canva templates before full rollout.
Providing feedback to help refine the new ways of working.
Helping colleagues understand why these changes are happening and how they benefit the business.
Sharing early insights into new marketing initiatives and successes.
Acting as a go-to resource for your team, ensuring everyone feels supported.
3. WHAT WILL I GET EARLY ACCESS TO?
The marketing strategy and quarterly plans, so you understand where marketing is focussing its efforts.
The new intake request system, so you can provide feedback before it’s rolled out company-wide.
Canva and Blink templates, to ensure they’re user-friendly and practical.
Performance data and marketing wins, so you can help communicate the impact of these changes.
4. HOW DOES THE NEW INTAKE PROCESS WORK?
Instead of handling every request manually, marketing will introduce a structured intake system where:
High-priority projects (aligned with business objectives) will be managed directly by the marketing team and Thrive.
Everyday materials (like flyers, presentations, or internal comms) will be available as self-service templates in Canva/Blink.
Prioritisation and approval will channel through divisional managers, aligning requests with business objectives and providing opportunities for feedback.
Clear SLAs will define expected turnaround times.
As a Change Champion, your role is to test the system first and provide feedback before it goes live for everyone.
5. HOW WILL THIS CHANGE BENEFIT MY DEPARTMENT AND COLLEAGUES?
Faster access to branded materials through self-service templates.
More structured request handling to ensure high-impact projects get the focus they deserve.
Better visibility into marketing performance through regular reporting.
A more strategic marketing function that can deliver long-term business growth and tangible leads and opportunities that will support you.
6. HOW DO I SUPPORT MY COLLEAGUES DURING THIS TRANSITION?
Encourage them to try the new self-service tools—and provide feedback on their experience.
Help communicate the benefits of the new approach.
Direct them to training sessions where they can learn about Canva/Blink and the intake system.
Gather feedback and share insights with your manager and marketing so adjustments can be made.
7. WHAT IF I OR MY COLLEAGUES HAVE URGENT MARKETING NEEDS?
There will still be a process for urgent, business-critical requests, but we encourage early planning to avoid last-minute rushes. The new system is designed to be more efficient while ensuring flexibility for genuine emergencies.
8. HOW WILL I PROVIDE FEEDBACK DURING THE PILOT PHASE?
We’ll be gathering feedback through:
Dedicated check-in sessions for Change Champions.
A feedback form to capture insights on the intake system and self-service tools.
Ongoing discussions where you can share real-time feedback.
9. WHO DO I CONTACT IF I HAVE QUESTIONS?
Katie – Internal Marketing Lead
Louise – Change Management
We’re excited to have you on board for this transformation—your role is crucial in making it a success!