Good Practice Case Studies
Indians in Slovenia Event Title: Press Conference Accompanying the Opening of the Indian Village in Terme Čatež Client: Terme Čatež Contractor: Agencija Promo d.o.o. Terme Čatež launched a new and interesting project on the Slovenian market – the Indian Village. They set up 25 authentic Indian tepees as apartments furnished with all the necessary infrastructure. The Promo Agency was given the task of presenting the Indian Village to the journalists at the press conference organised by the client in an attractive and authentic manner.
The main idea of the presentation was to present the village through the everyday life of the Indians. We invited over twenty “Indians” to participate and authentic costumes were provided by fashion designer Neža Mužič and masks and war paint by the artist Jerca Šantej. A major role in the life of Native Americans was played by horses and attractive horsemen, who also played a part in the presentation. The culmination of the event was the appearance of the shaman who greeted the guests and journalists in the Indian Village. The event was accompanied by Indian music, food and wild Indian dances. The turnout of the press was very high. We provided the journalists with press releases and photographic material. www.promo-ag.si
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