January 2022 Brangus Journal

Brangus JA N UA R Y 2 0 2 2

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January 2022

Inaugur al Production Sale March 12, 2022 at the ranch in Bunnell, FL

10E4

23Y66

30G3

CED BW WW YW M TM SC HPREG CED BW WW YW M TM SC HPREG CED BW WW YW M TM SC HPREG 5.0 0.6 28 55 -8 6 0.71 1.43 3.2 3.4 52 92 -2 24 1.19 2.50 3.2 3.4 52 98 7 33 0.81 2.39 REA IMF COW-WT STAY FERT-IN TERM-IN REA IMF COW-WT STAY FERT-IN TERM-IN REA IMF COW-WT STAY FERT-IN TERM-IN 0.70 0.18 -5.18 -0.60 -0.10

2.77

26D9

0.41 0.23 -2.12

0.90 1.03

3.93

A5051

0.82 0.20 2.05

0.93 1.23

4.37

541Y18

CED BW WW YW M TM SC HPREG CED BW WW YW M TM SC HPREG CED BW WW YW M TM SC HPREG 4.2 0.7 36 68 9 26 0.10 2.43 9.8 -2.8 29 64 12 27 0.78 2.20 3.9 2.0 26 61 14 27 0.86 2.70 REA IMF COW-WT STAY FERT-IN TERM-IN REA IMF COW-WT STAY FERT-IN TERM-IN REA IMF COW-WT STAY FERT-IN TERM-IN 0.37 0.08 -4.03

1.59 1.96

ing a

2.94

new era

uild We're b

0.56 0.58 -2.55

1.60 1.80

4.25

0.53 0.24 -3.35

0.81 1.71

3.06

of

Don’t miss this opportunity to invest in progeny out of these great donors and more!

Tim & Todd Phillips, Owners Rob Singleton, Manager 770.862.0983 | singletons2002@yahoo.com www.phillipsranchllc.com 3

CON TACTS 8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com IBBA BOARD OF DIRECTORS President Allen Goode, Texas 1st Vice President Vern Suhn, Kansas 2nd Vice President Jeremy Jackson, Arkansas Secretary/Treasurer Mike Weathers, Texas East Region Trey Cuevas, Purvis, Mississippi treycuevas3@yahoo.com Chris Heptinstall, Marianna, Florida cgstall@yahoo.com Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com Rob Singleton, Seville, Florida singletons2002@yahoo.com Texas Region Lee Alford, Caldwell, Texas alfordcattle@aol.com Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com Allen Goode, Mabank, Texas allen@triocattle.com Mike Weathers, Columbus, Texas mikeweathers@msn.com West Region Troy Floyd, Roswell, New Mexico tfloyd@leaco.net Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com Greg Romans, Vale, Oregon romansbrangus@yahoo.com Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com At-Large Randy Schmidt, M.D., Texarkana, Texas doctorrand@me.com MEMBER OF

@gobrangus | #gobrangus

IBBA STAFF Executive Vice President Darrell Wilkes, Ph.D., dwilkes@gobrangus.com Controller Brian Sadovsky, bsadovsky@gobrangus.com Director of Registry Jessie England, jengland@gobrangus.com Registry and Records Assistant Callie DeLarm, cdelarm@gobrangus.com Director of Genomics and Research Macee Prause, mprause@gobrangus.com Director of Shows & Youth Activities Lori Edwards, ledwards@gobrangus.com Director of Member Services Mandie Sadovsky, msadovsky@gobrangus.com Product Manager Andrew Sicotte Jr., asicotte@goregstr.com Senior Software Developer Marcel Vieira, mvieira@goregstr.com Software Developer Raul Ramos, rramos@goregstr.com BRANGUS PUBLICATIONS, INC. STAFF Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343 Brangus Journal Publications, Inc. Editor Lighthouse & Co. Communications editor@gobrangus.com IBBA COMMITTEE CHAIRMEN Awards Shiloh Hall, Okmulgee, Oklahoma Breed Improvement Randy Schmidt, M.D., Texarkana, Texas Commercial Marketing Craig Green, Floral, Arkansas Finance Mike Weathers, Columbus, Texas International Marcos Borges Jr., Wharton, Texas Long Range Plan Tracy Holbert, College Station, Texas Membership Brandon Belt, Gatesville, Texas Promotion Joe Fuller, Willow City, Texas Show Gina Gill, Beckville, Texas IJBBA Advisory, Brandon Belt, Gatesville, Texas

INTERNATIONAL BRANGUS AUXILIARY BOARD President Brenda Brull, Atchison, Kansas 1st Vice President Tina Gardner, China Spring, Texas 2nd Vice President Ginger Pritchard, McLoud, Oklahoma Secretary Mary Beth Farris, Tuscola, Texas Treasurer Janet Greuel, Brooks, Georgia Historian Jodi Jackson, Waco, Texas Social Media Coordinator Jennifer Walker, Ben Lomond, Arkansas INTERNATIONAL BRANGUS FOUNDATION BOARD President Brandon Belt, Gatesville, Texas Secretary/Treasurer Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Marianna, Florida Tracy Holbert, College Station, Texas Traci Middleton, Puryear, Tennessee Cindy Blazek, Leona, Texas David Wood, Magnolia, Mississippi Nic Cornelison, Flat Rock, Alabama INTERNATIONAL JUNIOR BRANGUS BOARD 2021-2022 IJBBA Board of Directors President April Villarreal, Brookshire, Texas Ex-Officio Jacob Jones, Stillwater,

Oklahoma Queen Payge Dupre, Florida Director Briana Hicks, Danbury, Texas Director Jaxon Allen, Haworth, Oklahoma Director Samuel Belt, Gatesville, Texas Director Tyler Towns, Bryan, Texas Director Jayden Pinkston, Shefner, Florida Director Kaily Warren, Lufkin, Texas

Brangus JA N UA R Y 2 0 2 2

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January 2022

Cover photo Jodi Jackson Inside photos by Jodi Jackson and Sarah Tisdel.

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Brangus JANUA RY 2 0 2 2 / VO LU M E 7 0 / I S S U E 1

FEATURED

17 IJBBA LEGACY HEIFER ANNOUNCEMENT 20 NATIONAL JUNIOR BRANGUS SHOW ANNOUNCEMENT

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January 2022

22 GENETIC TRENDS FOR BRANGUS Genetic trends in a breed population over time reflect

the selection pressure that is applied to the population.

Are Brangus breeders positioning themselves for success over the next decade?

IN EVERY ISSUE 8 PRESIDENT’S PERSPECTIVE 12 EXECUTIVE CORNER 18 ASSOCIATION BRIEF 39 SALE SUMMARIES 44 BRANGUS VALUE PROJECT DONORS

47 Q&A WITH DNA 48 CATTLEFAX TRENDS 50 SERVICE DIRECTORY 51 STATE DIRECTORY 56 CALENDAR 57 AD INDEX

28 IJBBA VOTES TO MOVE UNDER IBBA UMBRELLA The International Junior Brangus Breeders Association

38 BRANGUS VIGOR PROGRAM SEES EARLY SUCCESS The Brangus Vigor Program, developed by the IBBA

32 A BRANGUS ADVOCATE David and Nada Wood of Double W Ranch found a

42 A RISING STAR An IJBBA and TJBBA long time member becomes active

(IJBBA) makes big votes to move the IJBBA under the IBBA umbrella, hire a new director of youth activities, and releases a refreshed look.

home with, and now support and advocate for, the Brangus breed.

Commercial Marketing Committee, is a value-added program for Brangus-sired feeder calves, already turning profit for early committed cattle.

in beef industry service.

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PRESIDENT’S PERSPECTIVE

BULLISH ON BRANGUS…

Bullish on You

by Allen Goode, International Brangus Breeders Association (IBBA) president Welcome to the year 2022! In preparing for the new year, many outlooks are given on a range of topics – the agriculture and capital markets, the economy, politics, the weather – all in a prudent attempt to help us plan for the upcoming months. Invariably, they all lament some of the hardships and disappointments of the year 2021 that is about to be in the history books. However, as I reflect on the year behind us as the Brangus breed, I see a year of “Bullishness on Brangus”!

It has been a year of progress for the association, enthusiasm for our cattle and genetics and momentum in the initiatives we are launching. Was every objective completely met in the 12-month calendar? No. However significant milestones were made and progress achieved on a number of fronts important to IBBA members: Regstr, IBBA’s financial stability, relationships across the Brangus world, research projects and programs for our breeders. These milestones have become stepping stones to our next goals. This progress has created momentum that is propelling us into 2022 with a high level of enthusiasm and sights on opportunity.

“Bullish on Brangus” describes the growth and upward trajectory of our breed and association for 2022. And this is due to you…the Brangus, Red Brangus, and Ultra breeders and members of the IBBA. You have stepped up to the call of the greater good in a multitude of ways. When I think further about this bullish era for Brangus, it leads to me to be “Bullish on You” my fellow IBBA members.

As purebred seedstock breeders we are continuing to embrace genomics as the tool needed for the development of the next generations of Brangus. We are focusing on the 8

January 2022

complete range of qualities and traits that the beef industry is demanding of us. These are our proven traits of adaptability, fertility, and longevity that Brangus are known for. Now these attributes extend to the scientific proven carcass quality and merits of our breed.

As IBBA members you have actively contributed your time and mindshare to the committees of the IBBA and your own regional associations. Each committee, their chairman and members, have been and will continue to be impactful on the continued growth of the IBBA. The leaders and members of each regional association can and do play a major role in the promotion of Brangus and raising awareness of the opportunities our breed offers their neighboring cattlemen and cattlewomen.

As IBBA members your commitment to the use of registry, testing, and marketing services offered and performed by the IBBA is providing the financial stability for the association to expand our services and develop more opportunities for all of us. Every aspect of the IBBA service is intended to create and realize value for you – registering your cattle to prove their inherent generational merit, DNA testing to prove their production excellence, marketing and education our publications and programs that will develop our members and youth.

Entering the new year, the IBBA Board of Directors and IBBA team are bullish for what will be accomplished working with you. We invite and encourage every member to think about where you want to contribute to the development and expansion of Brangus. We are all “Bullish on Brangus and Bullish on You!” Cheers to the New Year! May 2022 be a “Bullish” one!

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January 2022

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EXECUTIVE CORNER

STATE OF BRANGUS

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president Based on the sale results from the fall season, it is fair to say that demand for well-bred, well-documented Brangus genetics is extremely strong. When I say “Brangus,” I am referring to black Brangus, Red Brangus, and Ultra cattle.

There were times in the history of Brangus when prices may have been higher – with million-dollar bulls for instance – but the veterans in the business tell me that those prices had more to do with tax laws and marketing than genetic merit. If that’s true, well, Brangus was no different than most other breeds. It seems that every breed had their “tax shelter spectacular” sales with a lot of glitz, glamor, and astronomical prices. The rock-solid demand that we’re seeing now is driven by discriminating commercial producers who have come to realize the true value of documented Brangus genetics. Prices driven by artificial forces such as tax laws are not sustainable.

Stout prices driven by demand from commercial beef producers are sustainable, and that’s where we are today with top quality Brangus stock bulls.

The female sales have also been really stout. It always hurts a little bit to peel some females off the top of one’s herd and offer them for sale, but I am convinced it pays off in the long run. Those top end females get scattered around and have an opportunity to produce solid profits for those who buy them, and that reflects well on the breeder who produced them.

It’s no secret that there have been some significant deals made this fall in the Brangus world. The sale of the Santa Rosa herd, Blackwater and, recently, Salacoa Valley have certainly created some excitement and plenty of chatter. From everything I have heard and observed, the people on the buying end of these deals are very serious folks with serious intentions of breeding top end Brangus. I think their timing is also very good.

Cattle prices are headed higher as supply and demand factors get back in balance after the black swan events of a packing plant fire followed by a pandemic. Even though the packing industry took most of the benefit of higher beef prices over the past couple years, we did get a chance to learn just how much consumers are willing to pay for our products - probably more than most of us believed was feasible. But we cannot ignore the fact that beef quality has increased significantly over the past decade. This has a lot to do with consumer willingness to pay a premium price for beef. The 12

January 2022

quality revolution must continue, and Brangus must and will play a positive role in it. We have a unique breed that is highly productive in harsh environments while simultaneously producing high quality beef. For many, many decades, people have been led to believe that you can’t do both – you can’t produce high quality beef from cattle that are productive in hot/harsh environments. Our data proves otherwise. Brangus do it.

As for the association itself, we will end the year slightly in the black. We were not forced to draw from reserves in order to cash flow operations in 2021. However, without some additional revenue, 2022 would be a deficit year and, looking beyond 2022, deficits would continue. That’s the reason the Finance Committee recommended a THR increase and the Board of Directors agreed. The increase is the first one since THR was launched. With the market headed higher and with the stout demand for Brangus evident by the sales mentioned above, now would be a bad time to cut services or reduce our promotion and marketing efforts. Our competition certainly isn’t. We understand that nobody likes it when costs go up, but I can assure you that we operate the office with a culture of thrift and will continue to do so.

The Regstr software has come a long way and we’re closing in on the final key functions. From there, we can and will begin to add in some of the so-called bells and whistles such as customized reports, Summit dam, Summit sire lists, and many others. Our team of software engineers has built a state-of-the art system using current technology and it will serve Brangus breeders well for many years to come. One thing is for sure – maintaining a modern herd book and having a system flexible enough to adapt new technologies and new data is constantly becoming more complex.

I look forward to seeing many of you soon, beginning in January at Cattlemen’s Congress in Oklahoma City, followed closely by National Cattlemen Beef Association Convention in February, and the Houston Stock Show events in early March. The IBBA Annual Membership Meeting will be held in Houston on Thursday afternoon, March 3. Watch for hotel block announcements in the Brangus Bulletin, on the gobrangus.com website and other social media.

Happy New Year.

Thank You Cavender-Draggin' M and Partners would like to sincerely thank our friends and customers for making our 17th Annual Fall Production Sale a success!

Our goal is to not only sell you cattle, but be there to support you along the way. Customer service is our top priority and we are happy to offer our expertise, providing guidance and direction for our customers’ operations in any way, if needed.

142 BUYERS 15 STATES SALE AVERAGES $6,492 BRANGUS & UB BULLS $9,401 BRANGUS & UB FEMALES $2,333 COMMERCIAL FEMALES

CDPBRANGUS.COM | INFO@CDPBRANGUS.COM | 903-747-1136

A special thank you to the Villarreal family, Milton, Johana and April, for their purchase of the 1062H12 Capital Gain son – now CB Longmire 1062H12, this year's high selling bull at $60,000.

A special thank you to Raul Elias of Elias Brangus for purchasing 4 featured lots from 3 of our CDP partners.

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NEW FOR 2022

PROVEN GENETICS, TRUSTED BRAND | CDPBRANGUS.COM

CB FREIGHTLINER 627H7 $40/UNIT

OWNERS: CAVENDER BRANGUS, HERNDON FARMS

TTT WAT EASY MONEY 30H22 $40

OWNERS: TTT BRANGUS FARMS, JOHNSTON BRANGUS

/UNIT

AVAILABLE SPRING 2022

CED 3.6

BW 1.5

WW

YW

40

77

M 5

TM 25

CEM 3.1

SC 0.35

CB COWBOY 2H2

REA 0.60

IMF 0.16

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

-0.021

4

2.3

43

76

2

24

2.8

1.17

0.36

0.14

-0.040

$40/UNIT

OWNERS: CAVENDER BRANGUS, EAST TX CATTLE

CB LONGMIRE 1062H12

OWNERS: CAVENDER BRANGUS, VILLA RANCH

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

4.5

1.3

34

63

3

20

3.8

0.48

0.49

0

-0.033

4.1

0.8

40

71

7

27

3.1

0.39

0.46

0.13

-0.036

SAVE THE DATE: SPRING BULL SALE FRIDAY, MARCH 11, 2022 CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX 160 BRANGUS AND ULTRABLACK BULLS 30 CHAROLAIS BULLS 14

$40/UNIT

January 2022

PLEASE CONTACT ANY OF THE INDIVIDUALS BELOW TO PURCHASE SEMEN...

MARK COWAN

903-495-4522 mark@cdpbrangus.com

CRAIG GREEN

870-834-1976 craig@cdpbrangus.com

GRADY GREEN

870-314-3673 grady@dragginmranch.com

KATRINA FOWLER 903-747-1136 info@cdpbrangus.com

CB PARAMOUNT 7139H2 $40/UNIT

OWNERS: DRAGGIN' M RANCH, CUEVAS T3 BRANGUS, JAMES MCMAHON

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.7

1.1

50

89

4

29

3.3

0.78

0.50

0.11

-0.027

4.9

1

45

84

6

28

3.1

1.16

0.74

0.17

-0.027

OWNERS: CAVENDER BRANGUS, CUEVAS T3 BRANGUS

CB MAVERICK 1373H19

OWNERS: CAVENDER BRANGUS, JOHNSTON BRANGUS

$40/UNIT

DMR DUTTON 331H8

$40/UNIT

DMR GUNSMOKE 99H31

OWNERS: DRAGGIN' M RANCH, CAVENDER BRANGUS

$40/UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

6.1

0.1

38

70

2

21

4.5

0.71

0.65

0.26

-0.038

3.8

1.9

48

85

5

29

3.4

1.05

0.65

0.19

-0.025

SAVE THE DATE: SPRING FEMALE SALE SATURDAY, APRIL 23, 2022 CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX 100 REGISTERED FEMALES 550 COMMERCIAL FEMALES 15

MARK COWAN

JOINS THE CDP TEAM Cavender-Draggin’ M and Partners (CDP) are pleased to announce the appointment of Mark Cowan as CDP President. “We are delighted to add Mark Cowan to the CDP team,” remarks Joe Cavender, owner of Cavender Ranches. “His knowledge and experience in the Brangus and Charolais breeds, marketing on a large scale and building quality programs while increasing output will be invaluable in the future with CDP.”

MC BIG CITY 541G40

OWNERS: MOUND CREEK RANCH, CAVENDER BRANGUS, DRAGGIN' M RANCH

$40/UNIT

QVF NO DOUBT 30H15

OWNERS: QUAIL VALLEY FARMS, CAVENDER BRANGUS, DRAGGIN' M RANCH

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

4.9

1.2

42

79

11

32

3.2

0.93

0.78

0.24

-0.020

4.1

2.7

48

88

6

29

4.4

0.79

1.21

0.21

-0.010

T3 MODELO 129H4

$40/UNIT

OWNERS: STOVER RANCH, T3 BRANGUS, CAVENDER BRANGUS

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.4

0.7

37

72

10

28

3.9

0.85

0.75

0.23

-0.028

PLEASE VISIT OUR WEBSITE TO VIEW MORE INFORMATION ABOUT SEMEN AVAILABLE FOR PURCHASE.

CDPBRANGUS.COM | INFO@CDPBRANGUS.COM | 903-747-1136 16

$40/UNIT

January 2022

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ASSOCIATION BRIEF

ASSOCIATION BRIEF DELARM JOINS IBBA STAFF Callie DeLarm of Floresville, Texas, has joined the International Brangus Breeders Association (IBBA) staff as Registry and Records Technician. In addition to assisting members with general registration and data input operations, she will provide support in processing DNA test results.

“DeLarm has a solid cattle background. She worked on ranches, while attending Sul Ross State University and has spent time in a feedlot as well. She graduated with honors in under three years with a bachelor’s degree in animal science.

Her real-world experience coupled with her solid training in science, makes her a very good fit with IBBA,” states Darrell Wilkes, IBBA executive vice president.

SOUTHEAST BRANGUS BREEDERS REPORT The winner for the Southeast Brangus Breeders Association (SBBA) 2021 Award of Excellence went to Jeff Thomas of JRT Brangus, from Cumming, Georgia.

Thomas has spent his entire life in the cattle business, being mentored by his grandfather and father.

During his tenure as a journeyman in cattle business, he converted his herd to a registered Brangus operation.

Along his journey, he has joined and remained active in the IBBA, and is currently serving on the SBBA Board of Directors and as the SBBA Sales Chairman.

Lawrence “Larry” Fitzgerald is the winner of the SBBA 2021 Achievement Award. After graduating from Mississippi State, Fitzgerald has managed cattle operations across the country and spent 15 years at the Poplarville, Mississippi, Extension office.

As a testament to the extent of his influence and impact in the cattle industry, T3 Brangus, Spur S Cattle, JM Cattle Company, and Gulf Haven Brangus, all collectively nominated him for the SBBA Achievement Award and are still listening to and continue to seek his council.

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January 2022

If you would like to nominate someone for the SBBA 2022 Award of Excellence, the SBBA 2022 Achievement Award, or someone to be considered for the SBBA Hall of Fame, please contact, Janet Greuel at janet.greuel@gmail. com or in writing to 438 Price Rd., Brooks, Georgia 30205, nominations are due in July 2022.

The SBBA Board of Directors Meeting will be held on January 21, 2022, at 12:00 p.m. CST, and the SBBA General Membership Meeting will be held on January 22, 2022, at 8:00 a.m. CST at Southern Cattle Company located at 4226 Hwy 231, Marianna, FL 32446.

If you would like to find out more information about the SBBA please do not hesitate to get in touch with Michael Childers at 904-219-8746 or email at sebrangus@hotmail. com or visit our webpage sebrangus.com or on Facebook at Southeast Brangus Breeders Association page for the latest information and updates.

JOE CAVENDER ANNOUNCES THE ADDITION OF MARK COWAN TO CDP TEAM Cavender-Draggin’ M and Partners (CDP) are pleased to announce the appointment of Mark Cowan as CDP President. Duties will include assisting in the budgeting, marketing, and development of the CDP brand while expanding the scope and reach of their marketing and breeding program.

“We are delighted to add Mark Cowan to the CDP team,” remarks Joe Cavender, owner of Cavender Ranches.

“His knowledge and experience in the Brangus and Charolais breeds, marketing on a large scale, and building quality programs while increasing output will be invaluable in the future with CDP.” Cavender-Draggin’ M and Partners combine vast experience coupled with the desire to make each successive generation just a little bit better. The visionaries involved have created a program based on performance, comparative data and testing that breeds cattle for today and tomorrow – in real time. CDP is taking bold steps towards the future, with unparalleled service post-sale, marketing assistance, calf buyback programs, and always answering your call. CDP is here to be more than just your genetic supplier. We are the new brand standard of excellence and your go-to resource for navigating this fast moving and ever-changing industry.

Cowan most recently has been a partner in American Marketing Service, the premier Brangus sale management firm. He was also formerly the president of Camp Cooley Ranch, which grew to become the third largest seedstock operation in the United States involved in the Brangus, Charolais, and Angus breeds, marketing over 2,000 bulls per year.

“I look forward to working with Cowan again and,

ASSOCIATION BRIEF together, propelling the CDP partnership and the cattle we produce and market to new heights. Our relationship and teamwork are a proven commodity and one based on success,” says Craig Green, longtime sales and marketing expert at Camp Cooley Ranch, GENETRUST, and now CDP. According to Cowan, “I am excited about this new opportunity and the challenge of continuing the growth and development of the CDP brand as they build on their past success and expand their market both in quality and numbers.”

Press release courtesy of Cavender-Draggin’ M and Partners Brangus.

CONGRATULATIONS TO HEPTINSTALL FAMILY Congratulations to IBBA Director Chris Heptinstall and wife, Alexis, on the addition of their second daughter, Joan Jameson Heptinstall. Joan arrived on December 2, 2021 at 5:03 p.m., weighing 8 lb. 8 oz. Joan joins big sister Vivian Rose. Congratulations Heptinstall family!

TEXAS CATTLE FEEDERS ASSOCIATION ANNOUNCES RETIREMENT OF CEO After 36 years serving the Texas Cattle Feeders Association (TCFA), CEO Ross Wilson is set to retire on December 31, 2021. Wilson will move into an advisory role in early 2022 as recommended by the TCFA executive committee and voted on at the association’s board meeting in September 2021. Ben Weinheimer, TCFA vice president, will be promoted to CEO. TEXAS BEEF COUNCIL RELEASES PROGRAM EVALUATIONS DETAILING KEY SUCCESSES IN 2021 AUSTIN, Texas (Dec. 7, 2021) – During board meetings in late November, the Texas Beef Council (TBC) approved and released its FY2021 program evaluations, giving Texas beef producers the opportunity to see how their Beef Checkoff dollars were used to stimulate beef demand throughout that 12-month period.

“Texas producers deserve and expect full transparency about the activities and initiatives their Beef Checkoff dollars are funding,” said Molly McAdams, TBC’s executive vice president. “We want to get that information to producers as quickly as possible. By reviewing these program evaluations, they can learn about last year’s Beef Checkoff investment results now, then see our full annual report and financials when they become available in early 2022.”

Full TBC program evaluations can be viewed online and include the following significant achievements in FY2021: • Generated 74 million views and 1.6 million clicks from BBQuest and “For All Plates of Life” advertising campaigns.

• Shared Chief Recipe Officer Eddie Jackson’s content, including beef recipe videos, social media content, audio advertisements and photography, achieving 47 million views and 393,000 clicks.

• Implemented social media advertising to help Beef Loving Texans content reach more than one million clicks and 2.5 million video views, increasing engagement by 7% in 2021.

• Executed retail promotions that targeted over 1,600 retail stores and distributed over 275,000 coupons.

• Grew the Beef Loving Chefs influencer database by 68% to include 2,500 foodservice professionals, 900 Instagram followers and 2,200 monthly newsletter recipients.

• Used direct messaging to reach over 550 doctors, 500 nurses and 230 nurse practitioners and physician assistants in 650 medical offices in Dallas-Fort Worth, San Antonio and Houston.

• Generated 7,578 Beef Team activations (race participation, volunteerism, continuing education and team challenges) despite COVID-19 limitations.

• Presented the MyPlate toolkit and free beef resources like the Raw Truth About Beef to over 135 teachers at the Summer Ag Institute and Family Consumer Science conferences.

• Worked with USMEF, a contractor to the Beef Checkoff, to conduct training seminars, virtual cooking classes, U.S. beef showcases and festivals, retail and foodservice promotions, BBQ competitions in Japan, Korea, Taiwan, Hong Kong/China, the Greater Russian Region, Central America, South America and the Caribbean.

“TBC continues to work hard at promoting beef across this great state,” McAdams said. “We’ve taken steps to continuously improve our engagement and outreach efforts, from foodservice, medical professionals and retail to consumer advertising and promotion and everything in between. We hope Texas producers are proud of our work this past year, and we want them to know we’re always seeking out new, innovative ways to grow beef demand.”

Press release courtesy of Texas Beef Council.

ARKANSAS JUNIOR BRANGUS ASSOCIATION The Arkansas Junior Brangus Breeders Association recently announced their state show. The Arkansas Junior Brangus Show will be held June 10-11, 2022 in Siloam Springs, Arkansas.

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January 2022

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FEATURE ARTICLE

GENETIC TRENDS FOR BRANGUS

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president Genetic trends in a breed population over time reflect the such that a positive genetic trend for one trait automatically selection pressure that is applied to the population. When produced a positive genetic trend in another. Some traits evaluating trends, two questions come to mind: 1) If we are antagonistic – positive movement on one trait tends keep doing what we’ve been doing for another 10 years, to create negative movement with another. In most cases, will we be in a better position or a poorer position? 2) Are the antagonistic genetic correlations are not so strong that we selecting in a way that will boost demand for Brangus they cannot be overcome. Animals that are above average genetics or are we out of touch with the demands of the for two antagonistic traits exist. However, when trying commercial beef industry? to simultaneously improve the genetic merit for a pair of Given the very same data, two different breeders may antagonistic traits, it usually means that the rate of genetic reach two different conclusions. One believes that the breed is change in each trait is slower compared to what could be moving in the right direction, and another believes the trend achieved if one of the two traits was ignored. The message is in the wrong direction. Ultimately, the “right” answer must here is that genetic trend data must be viewed in a multi-trait be consistent with beef production economics. Fads come and context. go in the seedstock industry, but productivity and profitability The genetic trends presented here are the overall trends for Brangus, Red Brangus and Ultra cattle. Each of these will always be the final measuring stick. If genetic trends for beef production profitability are negative, even though genetic subpopulations has slightly different trends, but they are trends for some individual traits are “good”, the chickens will eventually 10-Year Fertility Index Trend by Birth Year come home to roost. A breed with 1.000 such a genetic trend profile will lose market share and may, in the extreme, 0.900 0.800 become totally irrelevant. Anybody who has been in the cattle business for 0.700 a few decades can name a handful of 0.600 breeds that were introduced with great 0.500 fanfare, became wildly popular for 0.400 a short time, and then disappeared.

0.300 Why? Because they simply did not add value to the beef production 0.200 chain. Fads and fanfare only last for 0.100 a short period of time. Long term, 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 economics always prevail.

AI ET NS The easiest way to accomplish a very steep genetic trend for a trait is 10-Year Terminal Index Trend by Birth Year to ignore all other traits and focus only on the “trait de jour.” In the 3.500 mid-70’s through mid 80’s, I submit that the “hot” trait was frame score.

3.000 Virtually every breed chased frame score to the extreme while ignoring 2.500 virtually everything else. There was a robust genetic trend toward taller 2.000 cattle. Were they more profitable?

Obviously, not. Otherwise, we’d still 1.500 be bragging about how tall they are and show judges could simply use a 1.000 tape measure to place a class.

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Cattle breeding would be too easy if all traits were positively correlated AI ET NS 22

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FEATURE ARTICLE similar in their degree and direction. The trend data are presented separately for animals that are the product of AI, ET or natural service.

The charts on page 22 show the trends for the Fertility Index and the Terminal Index. These are presented first because it is an easy way to judge whether or not Brangus genetics are moving forward with a balanced approach or an imbalanced approach.

These indexes are presented in standard deviation units rather than pounds or dollars. This is not entirely intuitive to many people and the IBBA Breed Improvement Committee is re-thinking how these indexes could be presented in a more intuitive way.

But, for now, it is easy to see that both indexes are sloping upward and are fairly consistent regardless of service type.

For the terminal index, which includes all postweaning traits such as Yearling Weight, Rib Eye Area and IMF, the population average moved 0.7 standard deviations up. One needs to be a bit of a statistics nerd to put this in perspective, but suffice to say that this rate of improvement is fairly good. This is not surprising since terminal traits are easy to measure and have fairly high heritability, both of which are factors that significantly affect the rate of genetic change.

The Fertility Index posted a gain of approximately 0.3 standard deviations over the decade. This is slower change than the terminal index, which is to be expected since fertility traits are lower in heritability, are more difficult to measure with precision, and require many years of accumulated data in order to measure (example: Stayability. It takes six years to see if a cow stays in the herd for six years).

The most important aspect of the two charts above is that the Fertility Index and the Terminal Index improved simultaneously. In very general terms, terminal traits have a tendency to be antagonistic with fertility traits. For instance, yearling weight is positive for terminal value because it expresses post-weaning growth. If looking only at terminal, it is hard to identify a Yearling Weight level that is “too much.”

However, when looking at the fertility equation, too much post-weaning growth is negative because it leads to cows that are larger than optimum, require more resources to maintain, and subsequently pay a price in fertility.

Most open-minded critics would look at these data and conclude that Brangus breeders are doing a good job of balancing the terminal and maternal/ fertility equation.

THE WEIGHT TRAITS The charts to the right show the trends for birth weight, weaning weight and yearling weight. Brangus breeders have been able to increase weaning and (continued on page 24)

10-Year Birth Weight EPD Trend by Birth Year 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0

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10-Year Weaning Weight Trend by Birth Year 40 35 30 25 20 15

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10-Year Milk EPD Trend by Birth Year 11.000 10.000 9.000 8.000 7.000 6.000 5.000 4.000

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10-Year Yearling Weight EPD trend by Birth Year 65 60 55 50 45 40 35 30

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FEATURE ARTICLE differences that are used in the computation of EPDs. yearling growth while holding birth weight fairly constant.

THE CARCASS TRAITS This has become a basic requirement in the beef industry The charts below show the trends for IMF (intraand similar patterns are present for most relevant breeds. muscular fat) and rib eye area. Brangus breeders have been Without exception, whenever commercial cattle producers are able to increase these traits simultaneously. With reference surveyed, they score calving ease as a critically important trait, to IMF, the population average has increased significantly. and they want as much weaning growth as they can get while For this trait, the Ultrablack population is an outlier as avoiding calving difficulty due to large birth weight. illustrated by the Ultrablack line in the chart. It is clear from In general terms, all growth traits have a positive genetic this that Brangus breeders who are breeding Ultrablacks are correlation with all other growth traits. As one increases, the introducing higher-marbling genetics by selectively utilizing others tend to increase also. Hence, in order to hold BW Angus dams and sires. Having the ability to cherry-pick the constant while increasing WW and YW, it is necessary to Angus population to introduce new genetics was the primary identify seedstock that defy the genetic correlations. With rationale for launching the Ultrablack product line in the first a competent genetic evaluation (i.e. computation of EPDs) place. There are too few Ultrareds in the population to create such animals can be and have been identified in every breed, a meaningful trend. including Brangus.

There has been an obvious increase in rib eye area (REA) In reviewing these trends, it may seem that the absolute over the past decade. Based on actual phenotypes over the increases in weaning weight or yearling weight understate past several years, Brangus are actually above par for rib eye what many breeders have observed in their herds. Bear in size per 100-lbs of live weight. Indicus-influence cattle were mind that the trends are expressed in terms of EPDs. By (continued on page 26) definition, an EPD expresses the 10-Year Trend in IMF EPD by Birth Year relative effect on future progeny of a random sample of one-half of a 0.25 parent animal’s genes. For instance, if a random sample of one half 0.2 of a sire’s genes results in a 10-lb. improvement in the trait among his 0.15 progeny (compared to breed average for instance), that means that the 0.1 sire himself has a genetic value of +20. This value is commonly called 0.05 the Estimated Breeding Value (EBV) and is still used (instead of 0 EPDs) in many countries around 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 the world.

-0.05 The computation of EPDs sorts AI ET NS UB out environmental effects. For example, if you were to experience a two-year drought that reduced 10-Year EPD Trend for Rib Eye Area by Birth Year your average weaning weight by 50 0.6 lb., it will not cause your weaning weight EPDs to decline. Likewise, 0.5 if you were to provide a very lush nutritional environment, including 0.4 creep feed for instance, and increase your average weaning weights by 50 0.3 lb., it will not cause your weaning weight EPDs to increase. EPDs are 0.2 based on the measured differences 0.1 among animals that are managed together in the same environment.

So, whether the environment is lush 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 or sparse, the differences between animals with different genetic merit AI ET NS will still be expressed and it is these (continued from page 23)

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K N A B A T A D

GENEPLUS GENEPLUS 25

FEATURE ARTICLE no surprises in this analysis. AI and ET accommodate more aggressive and potentially more accurate selection of parents.

For most traits where a higher number is desirable, the cattle produced by ET were higher at the beginning of the 10-year period and were higher at the end of the 10-year period.

The chart below shows the trends for service type focusing only on Brangus, Red Brangus, Ultrablack, and Ultrared cattle. Approximately two-thirds of all calves registered are sired by natural service. This has changed very little over the 10-year period. Most impartial observers would view this as an opportunity to increase the percentage of the calf crop that is sired AI or produced via ET. Of course, there is nothing inherent in these technologies that promises faster genetic improvement. Their use allows for more rapid genetic change, but actual genetic improvement is entirely dependent on the selection of the AI sires and the ET donor dams.

Finally, it is interesting to look at the trends in the submission of performance data. Weaning data is the true benchmark. Submission of weaning weights topped out at 70% and hit a low of 60% during the decade. Again, an impartial observer would see this as a huge opportunity to increase the pace of genetic improvement. Without Weaning 10-Year Trend in Service Type Weight, Yearling Weight cannot be 100% computed. Brangus are considered a 90% maternal breed and one of the most 80% important measures of maternal 70% performance is weaning weight. Hence, 60% it is obvious that breeders need to increase submission of weaning data.

50% One might suspect that breeders are 40% skipping the capture of weaning, 30% yearling, and ultrasound data based on 20% the notion that DNA testing will make 10% up for the lack of actual data. It won’t.

0% Moreover, if one looks at the herds that 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 have the most complete data submission, A.I. E.T. NS they also are the most aggressive users of DNA testing for genomic enhancement of EPDs. They’re doing it all. In Data Submitted as a Percent of Registrations most cases, they are highly successful 80% marketing seedstock at profitable prices.

(continued from page 24)

harshly criticized in the mid 80’s for being light-muscled.

That is no longer the case, at least for Brangus. “Par” is the rib eye size that, when considered in the USDA Yield Grade equation, does not raise nor lower the Yield Grade.

CONCLUSIONS AND TAKEAWAYS A key conclusion from this analysis is that the Brangus population is trending upward for fertility and for terminal value at the same time. This may or may not be observed in every Brangus herd because different breeders have different priorities, but the fact that it holds true for the overall population is highly significant.

The Fertility Index may or may not be a good proxy for a more comprehensive Maternal Productivity Index. There is no debate that fertility is the single most important maternal trait, but maternal productivity includes more than just fertility. We should challenge ourselves to think through this issue and determine if a more comprehensive maternal index is needed.

The trends are shown separately for the three different service types – AI, ET, and Natural Service (NS). There are

70% 60% 50% 40% 30% 20% 10% 0%

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U-Sound

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IJBBA VOTES TO MERGE AGAIN UNDER THE IBBA UMBRELLA During their recent October board meeting, the International Junior Brangus Breeders Association (IJBBA) voted to bring their association back under the umbrella of IBBA. The board voted to hire Lori Edwards, then current IBBA director of membership and shows, as the new IJBBA junior advisor.

The move to bring IJBBA back to the headquarters association comes at the cusp of the IBBA Long Term Plan goal

action, including an increase in partnerships with youth.

IJBBA advisory committee nominations, as chaired by Brandon Belt, Gatesville, Texas, are being sought. Nominations for advisors should be submitted to Lori Edwards.

In addition to the revised structure, the IJBBA recently announced a new brand logo. The logo symbolizes future ambitions and an inclusion of all facets of the Brangus association family.

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GENEPLUS GENEPLUS

GENEPLUS GENEPLUS 29

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FEATURE ARTICLE

A Brangus Advocate DAVID AND NADA WOOD OF DOUBLE W RANCH FOUND A HOME WITH, AND NOW SUPPORT AND ADVOCATE FOR, THE BRANGUS BREED.

by Lindsay Allen Ninety minutes due north of New Orleans, Louisiana, is Magnolia, Mississippi; a small town that served as a popular tourist destination in the late 1860s for New Orleans residents who were wanting to enjoy the fresh air and crystal creeks of the area. While the town may not be the number one weekend vacation spot anymore, the road from New Orleans to Magnolia still saw a lot of travel long after it was built, particularly from David and Nada Wood.

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The Woods, who lived in New Orleans until 2000, have always owned and operated their Brangus herd in Magnolia and could be found traveling that same path carved out almost two centuries ago between the two cities as they built their herd. And even though the Woods moved to Houston, Texas, over 20 years ago, Double W Ranch remains in south Mississippi with high quality Brangus grazing their green pastures.

FEATURE ARTICLE After moving to Texas and joining the International Brangus Breeders Association, Wood noticed there were quite a few sales near his new location. He attended a Camp Cooley Ranch (CCR) sale. That sale led to him buying some of their cattle for his commercial herd. He also learned about the CCR cooperator program and decided it was a very good fit for him.

“Through the program, producers were given the education and tools needed to make sound genetic decisions and implement health and nutrition protocols to improve the herd and develop the animals,” Wood recalled. “It was through that program that I, as someone who didn’t grow up in the industry, gained the foundational knowledge needed for my own herd. My participation with the program also sparked something in me to move to the registered side of the business.”

Shortly after moving to Texas, Wood turned his operation into a registered Brangus outfit and today the herd has grown to approximately 200 head of cattle. His goal every breeding season is to utilize AI and embryo transfer (ET) to maintain and improve the high-quality genetics of his herd. Wood feels the tools of AI and ET are paramount to staying competitive in terms of quality and marketing.

The genetic base for Wood’s operation is derived from Brinks Brangus breeding. CCR had purchased the Brinks Brangus herd and many of Wood’s purchases included those well-known genetics. Over the course of time, Double W Ranch has also owned, both outright and in partnership with others, bulls such as Singletary, Foundation, 30T, Main Event and Can Do, along with donor cows such as 535K14, 924Z11, 404A and, a more recent

purchase, 1912C. These leading genetics have been the main reason Double W Ranch has seen success by producing highquality cattle again and again every calving season.

CCR not only helped Wood gain the assistance he needed initially, but it created relationships that have turned into business partnerships for Double W Ranch.

He is a founding member of Cavender – Draggin’ M and Partners (CDP Brangus). The group is a continuation of the long-term partnership between Cavender Brangus, Draggin’ M, Double W, and Johnston Brangus and is now made up of seven members whose focus is on performance, data, and comparative testing utilizing breed-leading herd sires or donors and range bulls and commercial replacement females.

“We are a group of breeders that have similar genetics, and we enhance those genetics together,” Wood shared, “There is strength in numbers and CDP Brangus is proof of that. Our genetic director, Craig Green, is also a huge asset to our program and provides sound direction for mating and retention decisions for our cattle.”

The CDP partnership utilizes embryo transfer, genomically-enhanced EPDs, years of ultrasound and carcass data, and the largest contemporary groups in the breed. Additionally, the herds are managed by cattlemen that cull for the convenience traits like sound feet and legs, desirable dispositions, mothering ability, and fertility with a vision to produce and provide top quality Brangus and Ultrablack cattle.

This newly formed partnership includes Cavender Brangus Ranch, Draggin’ M Ranch, Johnston Ranch, Sewell Cattle Company, Inc., TTT Brangus Farm, Elias Brangus and of course, Double W Ranch. Together, these seven members total over 100 years of experience in the industry and the breed to provide adaptable and versatile Brangus cattle. Every breeding season starts with the collective desire to make the next generation even better. CDP Brangus goes beyond sale day though; buying cattle from the partners includes resources to help navigate the industry, like post-sale service and marketing assistance.

Wood explained, “Not only will this partnership be providing the highest quality full-data backed Brangus and Ultrablack genetics that can be found anywhere, but it offers those backed by transparency, integrity, service, and the best run bull test and development station in the industry, allowing our animals to be developed to their utmost genetic

“I THINK IT JUST MAY BE THE BEST BREED OF CATTLE IN THE INDUSTRY. THESE CATTLE COMBINE THE BEST QUALITIES OF THE BRAHMAN BREED WITH THE SOUGHT-AFTER CARCASS QUALITIES OF THE ANGUS BREED. THIS COMBINATION OFFERS A DESIRABLE RESULT, PARTICULARLY FOR THE SOUTHEAST.”

(continued on page 34)

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FEATURE ARTICLE (continued from page 33)

potential. From among our partners have come many of the leading herd sires in the business and all of our partners use the highest quality genetics in their breeding programs ensuring both commercial and registered breeders, large and small, that we have quality from herd sire to range bull to offer ranchers at every level.”

His involvement with Brangus cattle stems from the performance he sees in his own herd and others. “I think it just may be the best breed of cattle in the industry. These cattle combine the best qualities of the Brahman breed with the sought-after carcass qualities of the Angus breed. This combination offers a desirable result, particularly for the

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Southeast,” Wood said.

His love for the breed has led to his involvement with the International Brangus Breeders Foundation (IBBF). The nonprofit’s mission is to conduct research, investigations, and experiments in the breeding of Brangus cattle, to facilitate and promote the participation of Brangus cattle in exhibitions, and to engage in such other activities that generally or incidentally promote the breed. Its objectives include funding research activities for the purpose of advancing the livestock industry benefiting Brangus breeders and other beef producers today, and in the future; funding and supporting programs involving education and research of Brangus cattle; and educating the beef cattle industry on topics such as Brangus genetics and other production practices “Right now, through the Brangus Value Project, the foundation is heavily focused on obtaining value data for the breed. We are encouraging commercial breeders to AI their cattle to the best quality Brangus bulls available and take the offspring through the feedyard so we can develop more data to prove to the world that Brangus cattle have high quality carcasses,” Wood continued. “CDP currently has three operations sending their Brangus bred commercial cattle to the feedyard and the resulting data is fantastic. If we could expand this throughout our breed’s commercial producers, it would enhance the breed tremendously and increase our demand for the cattle.”

With years of experience, a rich foundation in the Brangus breed, a love for the people and cattle and strong partnership through CDP, Double W Ranch is actively and consistently delivering top genetics to seedstock operations and ensuring commercial cattlemen have the best of the best Brangus bulls to select from.

While the Woods may no longer travel the New Orleans to Magnolia path anymore, it was that route that started it all and established the prestigious operation they still operate in southern Mississippi. If you need quality cattle, want to know more about IBBF or need a solid business contact within the breed, David Wood is a great resource to have!

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COMMITTEE REPORT

BRANGUS VIGOR PROGRAM SEES EARLY SUCCESS

by Cody Glenn, IBBA Commercial Marketing Committee member The Brangus Vigor Program, developed by the International Brangus Breeders Association (IBBA) Commercial Marketing Committee, is a value-added program for Brangus-sired feeder calves. Brangus calves are much too often undervalued due to misconceptions brought about by other indicus-influenced cattle being called “Brangus” when in fact they are far from it. The Brangus Vigor Program is designed to separate Brangus-sired feeder calves from the conglomeration of indicus-influenced cattle. By creating a process verified program, facilitated by IMI Global, feeders and backgrounders can purchase Brangus calves with confidence, knowing that they truly are Brangus, and are backed by sound animal husbandry practices and animal health protocols.

Brangus seedstock producers and commercial producers using their genetics have created a chart-topping product in today’s Brangus feeder calves. The Brangus Vigor program is now a stage to showcase that product. The timing could not be better. Market volatility and increasing input prices are forcing more and more herd sellouts in the cow-calf sector, and leaving feeders and backgrounders trying to find more ways to cut costs. Brangus Vigor can provide help in both

Brangus Schedule

TUESDAY, MARCH 1 7:00 a.m.

Brangus cattle begin to arrive WEDNESDAY, MARCH 2 10:00 a.m. Brangus Weigh Bulls and Check In 12:00 p.m. IBBA Show Committee Meeting –

NRG Center THURSDAY, MARCH 3 Afternoon Annual Membership Meeting –

NRG Center 38

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industry segments. Commercial producers can add value to their calf crop by taking advantage of practices that many are already performing, such as Beef Quality Assurance training and herd health and vaccination protocols. The age- and source-verification adds market access for Brangus Vigor calves and in turn can add tremendous value. Backgrounders and feedlots that have historically operated on a basis of buying cheap commodity calves and doing their best to keep them alive and turn a profit, are now hungry for calves that are backed by a program, healthy, and have a reputation for performing well.

The first load of Brangus Vigor calves was marketed by Town Creek Farm in August of 2021. The fall born load of steers was weaned and backgrounded on summer pasture at the ranch prior to enrollment in the program. They received a substantial premium over the market prices at the time of sale.

Several hundred head of calves have been enrolled in Brangus Vigor through the fall run. Rising calf prices and fewer placements in the feedlot provide a favorable outlook for spring calf sales. The time has never been better to implement a process verified program like Brangus Vigor.

FRIDAY, MARCH 4 1:00 p.m.

Brangus, Red Brangus, Ultra Bull Show SATURDAY, MARCH 5 8:00 a.m.

Brangus, Red Brangus, Ultra Female Show SUNDAY, MARCH 6 Cattle released

SALESummaries

ACE BRANGUS SALE AT SALACOA VALLEY FARMS NOVEMBER 19-20, 2021 | FAIRMOUNT, GEORGIA Gross Average Lots 11 Open Brangus Heifers $110,500 $10,045 8 Brangus Pairs and 3N1’s $57,250 $7,156 45 Spring Bred Brangus $215,750 $4,794 Cows/Donors 23 Fall Bred Cows/Pairs $106,500 $4,630 1 Brangus Bred Heifer $20,000 $20,000 1 Proven Herd Sire $9,000 $9,000 89 ACE/SVF Registered Lots $519,000 $5,831 13 L28 Dispersal Females $40,550 $3,119 95 Coming 2-year-old Brangus, $538,750 $5,671 UB, and Super American Bulls 70 Yearling Brangus and $334,250 $4,775 UB Bulls 165 Total Bulls $873,000 $5,291 267 ACE/Salacoa Valley Lots $1,432,550 $5,365 American Cattle Enterprises (ACE) hosted their first Brangus sale at Salacoa Valley Farms (SVF), Fairmount, Georgia. ACE recently completed the purchase of the entire Salacoa Valley Farms cow herd and consists of Quail Valley Farms and Wiley Ranch, Deville, Louisiana. A large crowd was on hand to evaluate and compete for the offering consisting of all the six-year-old females in the SVF cow herd, a tremendous set of herd sire and range bull prospects, and guest consigned young “Peaches.” One hundred and twentyfour registered buyers from 13 states and the internet were greeted by sunny days and crisp fall weather at Salacoa Valley.

Females sold on Friday evening and were led by lot 41, Ms Salacoa Top Product 209C5 at $31,500. This proven donor was purchased by Phillips Ranch, Daytona Beach, Florida, and Southern Cattle Co., Marianna, Florida.

Southern Cattle Co. also purchased the evening’s second high selling female, lot 8 MS Salacoa N Surrender 209G60, for $26,000. She is a “Peach” and a daughter of the high selling 209C5 donor and was consigned by T3 Brangus, Purvis, Mississippi.

Lot 13, MS Salacoa N Surrender 209G71 was the third high seller at $20,000. She sold to Cold Creek, Butler, Georgia, and LG Herndon Farms, Lyons, Georgia.

Wiley Ranch purchased the fourth high seller of the evening when they paid $15,000 to own lot 11, Briggs Never Surrender 541H. She was consigned by Briggs Ranch, Bloomington, Texas.

The high selling bull at $65,000 was lot 151, T3 Modelo 129H4. This powerful Big Town son was consigned by T3 Brangus and sold to Stover Ranch, Dallas, Georgia.

Cavender Ranches, Jacksonville, Texas, purchased the next high selling bull when they paid $48,000 to own lot 153, Conqueror of Salacoa 541H2. He was sired by Never Surrender.

SALE SUMMARIES

Tidwell Farm, Trussville, Alabama, paid $20,000 to own the days next high seller, lot 154 T3 Never Surrender 535H33.

The day’s next high seller at $15,000 happened when The Branch Ranch, Mansfield, Louisiana, made the purchase of lot 152 T3 Rocket 23H4, another Never Surrender son.

L.G. HERNDON, JR. FARMS BEST OF THE SOUTH SALE OCTOBER 12-13, 2021 | LYONS, GEORGIA Average Lots 60 Brangus Bulls $4,066 42 Charolais Bulls $5,648 102 Total Bulls $4,718 18 Brangus Females $8,400 25 Charolais Females $4,690 43 Total Females $6,225 68 Commercial Females $1,766 High selling Brangus bull: $7,000, lot 2 QVF Never Surrender 30H2, sold to Fenco Farms High selling Brangus female: $25,000, flush on lot 1, T3 MS Three D 30D, sold to Draggin’ M Ranch CAVENDER DRAGGIN’ M AND PARTNERS AT CAVENDER’S NECHES RIVER RANCH COMMERCIAL FEMALE SALE JACKSONVILLE, TEXAS | NOVEMBER 19, 2021 Gross Average Lots 25 Bred Commercial $61,000 $2,440 Brangus Cows 216 Bred Commercial $517,500 $2,396 Brangus Heifers 96 Open Commercial $142,900 $1,489 Brangus Heifers 13 Commercial Brangus Pairs $40,100 $3,085 350 Total Commercial $761,500 $2,175 Brangus Females 68 Bred Commercial Brangus $169,750 $2,496 Baldy Heifers 6 Open Commercial Brangus $11,100 $1,850 Baldy Heifers 74 Total Commercial Brangus $180,850 $2,444 Baldy Heifers 20 Bred Commercial $40,650 $2,032 Ultrablack Heifers The 17th Annual Fall Production Sale at Cavender’s Neches River Ranch started off with the highly anticipated commercial female sale. A large crowd was on hand as the sale led off with strong demand for pairs and many AI bred females. Tim Woelfel fetched an evenly matched set of AI bred Brangus baldy heifers for $2,800. Kolby Byrd bought a truckload of Brangus bred heifers at the front end of the sale ranging from $2,350 to $3,000. Tony Lehoski also got into (continued on page 40)

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SALE SUMMARIES 213 Total Brangus Bulls $1,382,750 $6,492 Cattlemen from 15 states gathered for day two of the 17th Annual Fall Production Sale at Cavender’s Neches River Ranch. This year’s expanded bull offering was met with great enthusiasm by all in attendance. The sale began with a packed house and buyers competed from end-to-end, leading to one of, if not the, top bull sales in the country and a breed leading event. When the dust settled, premium Brangus and Ultrablack genetics, that are sure to help drive success for many operations, were spread across 15 states, coast-to-coast.

Topping the list of high-sellers was a standout Capital CAVENDER DRAGGIN’ M AND PARTNERS AT CAVENDER’S NECHES Gain son that has been a crowd favorite since he was a calf, RIVER RANCH REGISTERED FEMALE SALE CB Capital Gain 1062H12. This bull not only stands out JACKSONVILLE, TEXAS | NOVEMBER 19, 2021 from both a phenotypic and genetic standpoint but has a Gross Average Lots family history to support his quality herdsire potential as 7 Registered Brangus 3N1s $63,500 $9,071 a son of the great MS Tradition 1062C donor. Next, CB 9 Registered Brangus Donors $162,000 $18,000 Longmire 1062H12, an impressive bull was the high seller of 33 Registered Fall $282,750 $8,568 the weekend purchased by the Villarreal family for $60,000.

Yearling Heifers He is destined to be a great breeding bull. With a nearly 10 Registered Spring $95,500 $9,550 perfect sheath design and overall classy look to him, he could Bred Heifers very easily go on to sire progeny that could wear a halter 17 Registered Spring Heifers $110,750 $6,514 and be very competitive in the show ring, not to mention 76 Registered Brangus Females $714,500 $9,401 the future donors and herd sires that he will produce. The It was a crisp fall weekend for the 17th Annual Fall Villarreals have big plans for him.

Production Sale at Cavender’s Neches River Ranch. The Trey Cuevas and partner, James McMahon - JM Cattle registered female sale capped off Friday’s events with 76 teamed up to buy DMR Dutton 331H8 for $17,000 and females averaging $9,401. Amongst the elite offering of Trey Cuevas also bought CB Paramount 7139H2, a Capital breed leading genetics, nine proven donor cows were sold, Gain son for $37,000. Johnston Brangus also purchased two averaging $18,000. Of the donors offered, Phillips Ranch feature lots – the eye-catching TTT Easy Money 30H22 bull and Herndon Farms purchased MS DMR Coronado 535A8 for $29,000 and CB Maverick 1373H19 who boasts proven while Elias Brangus took home MS Cold Creek Lady Passport longevity and fertility complemented by an impeccable 1912C, for $38,000 and $34,000, respectively. CB MS Three phenotype for $25,000. Also of note - the high selling D 468C9, was another notable donor purchased by Sewell yearling bull, CB Freightliner 627H7, with one of the neatest Cattle Co. for $25,000. frontends and smoothest makes in the offering, sold for TTT MS Empire 415H6, is an impressive, broody $31,000 to Herndon Farms in Lyons, Georgia. Other featured Empire daughter that sold to Brad Cotton of 2C Ranch for lots included DMR Cash Flow 99H31 sold to Cavender $23,000. Cotton also purchased CB MS Wrangler 1523J, Brangus for $19,000, CB Prime Cut 803H7 sold for $17,500 a spring open heifer, for $10,000. Las Palomas and Tajo to ST Genetics, a global leader in sexed semen sales, and CB Ranch purchased a great fall yearling heifer, WW MS Empire Cowboy 2H2 purchased by East Texas Cattle for $15,000.

924H10, for $20,000 while the outstanding lot 1 heifer, CB CDP Brangus is grateful to all our friends and customers MS Land Line 2H13 sold for half interest to Wild M Brangus who came out to support us and make this sale a great for $16,500. success. Mark your calendars for Friday, March 11, 2022 Other feature lots included MS DMR Eldorado 60H9, a to once again join us for an outstanding offering of bulls spring bred heifer with a striking phenotype and equally as at Cavender’s Neches River Ranch. For more information impressive genetics, who sold for $17,500 to TTT Brangus regarding the CDP program including semen sales and Farm and Elias Brangus, and MS DMR Jethro 535J5, a catalog requests, please visit CDPBrangus.com. spring open heifer with obvious donor potential, sold to Saint Emilia Ranch for $14,000. (continued from page 39)

the action, sweeping a truckload of Brangus open heifers at an average of $1,382. Repeat buyer Boggy Springs Ranch bought a truckload of Brangus and black F1s, purchasing the high selling pairs of the day at $3,450 on two groups. Lastly, Jackson Family Brangus bought a fancy set of open Brangus heifers from Draggin’ M Ranch at a $2,115 average, making them the highest selling opens of the day. The sale finished solid with reputable, top quality, ranch-raised, CDP name brand Brangus genetics.

CAVENDER DRAGGIN’ M AND PARTNERS AT CAVENDER’S NECHES RIVER RANCH BULL SALE JACKSONVILLE, TEXAS | NOVEMBER 20, 2021 Gross Average Lots 97 Coming Two Brangus Bulls $776,500 $8,005 116 Yearling Brangus Bulls $606,250 $5,226 40

January 2022

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

6.8

-1.2

45

85

6

28

4.8

0.43 0.63

0.23

-0.038

15%

15%

4%

5%

15%

2%

10%

15%

GENEPLUS GENEPLUS

41

FEATURE ARTICLE

A Rising Star

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president This is the last issue of the Brangus Journal that will list Emily Lochner as the editor. She has been serving in this capacity for the past two years on a contract basis and, since then, has accepted a full-time position with the Texas and Southwestern Cattle Raisers Association (TSCRA). For the past year, she has done both – along with many other activities – and although she has a world of natural talent and an incomparable work ethic, there comes a time when even an energetic and ambitious person must admit that they simply have too many irons in the fire.

The entire team at International Brangus Breeders Association (IBBA) wishes to thank her for all that she has done to move the products of Brangus Publications, Inc. to a new level of quality. IBBA was fortunate to find someone with such talent and such deep roots in the Brangus breed.

Normally, a change like this would not warrant a full page in the Journal, but in this case it does because Lochner is someone to keep your eye on. In this author’s humble opinion, she will make some pretty large footprints in the beef industry – within and outside of her home state of Texas.

A fourth generation Brangus breeder growing up on Jackson’s Family Brangus near Waco, Texas, 10-year old Emily Jackson got her first show heifer and her first taste of competition as a member of the International Junior Brangus Breeders Association (IJBBA) and the Texas Junior Brangus Breeders Association (TJBBA). Surrounded by and challenged by other talented juniors, she competed for nine years in the show ring and in every contest that the junior associations developed. Public speaking came naturally for her, and she was a frequent winner of the speech contests at the National Junior Brangus Show. She won the all-around high point

42

January 2022

competition numerous times at both IJBBA and TJBBA contests.

Aside from her speaking skills, she obviously has a keen eye for livestock. She was the high individual at the 2009 Texas 4-H Roundup Livestock Judging Contest and was a member of the 2013 Senior College All American Livestock Judging team.

Lochner graduated high school as the valedictorian and attended the notorious Butler Community College in Kansas before enrolling and earning a degree in animal science at Texas Tech University.

She is currently enrolled in the Texas Agricultural Lifetime Leadership (TALL) program. This is an intense two-year program with 455 hours of seminars and workshops, plus domestic and international travel to learn about all things agriculture. She serves as executive director of engagement and education for TSCRA and, in her spare time, coaches a very competitive 4-H livestock judging team.

It is often said that the future success of our breed depends on our junior members. In fact, we say it so often that it almost seems trite. Lochner is evidence that an investment in our junior program pays dividends. That’s how she got started. IJBBA and TJBBA provided the stage for Emily to develop a deep-rooted passion for agriculture and, in particular, for Brangus. Emily (Jackson) Lochner is an example of the kind of talented person that we absolutely must keep in agriculture and, more specifically, in the Brangus family.

Emily and her husband, Garrett Lochner, make their home near Waco, Texas.

SUNSHINE ACRES 3G CATTLE CJC FARMS SUHN CATTLE CO.

CED

BW

WW

YW

M

TM

CEM

SC

4.5

0.1

47

93

8

31

4.5

1.16 0.75

40%

3%

3%

10%

4%

5%

REA

4%

IMF

FT

0.11 -0.038

35%

GENEPLUS GENEPLUS

43

k a e t S Your Future on Brangus T

he Brangus Value Project is a comprehensive progeny test which will follow AI-sired steers through the feeding and packing segments and will capture data on feed efficiency, all carcass traits, and tenderness. This is the absolute best way to gather genetically relevant data on traits that matter greatly in the modern, quality-driven beef industry. The data will filter through the EPDs of thousands of cattle in the Brangus herdbook. It’s a BIG DEAL!!!

IBBA members who are willing to invest $500 to sponsor one of the steers in this project will receive a Brangus strip loin, cut into individually packaged steaks, delivered to your door.

You will also be invited to an invitation-only seminar where all the data will first be presented.

Your investment will be with the International Brangus Breeders Foundation, which is a 501(c)(3) charitable foundation, (tax deductible).

The first group of steers will enter the feedlot this fall and will be harvested late next spring. You might have your steaks in time for a Father’s Day barbeque.

We’ll need about 110 sponsors. So far, the following breeders and Brangus fans have stepped to the plate. Please request a pledge form and brochure and your name will appear here monthly.

Join these breeders in investing in the Brangus Value Project 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

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Allen Goode (first in), TRIO Cattle & Genetics Gary Wente, GW Cattle Company Milton Villarreal, Villa Ranch Nic Cornelison, Lake Majestik Farms (Two Pledges) Tracy & Cindy Holbert, Blackwater Cattle Company Traci Middleton, Mill Creek Land and Cattle Brandon Belt, Belt Brangus Chris Heptinstall David Wood, Double W Brangus Cindy Blazek, Mound Creek Brangus Darrell Wilkes, beef lover Mary Douglass, 2 Hearts Brangus Shiloh Hall, Lawman Brangus Dr. Randy Schmidt, Schmidt Farms (Five Pledges) Jeremy Jackson, Jackson’s Double J Brangus Phillips Ranch International Red Brangus Breeders Association Seth & Dane McGinnis, Wild M Brangus Adam & Larry Hicks, Hicks Ranch, LLC GENEPLUS Gariss Ranch Bob Key, BK Cattle MP Brangus (Two Pledges) Pete DeLeeuw, Pennridge Ranch (Four Pledges) Danny & Mary Beth Farris, Farris Ranching Co. Gary Leseman GKB Cattle (Two Pledges) Barret Klein. B/K Beef, LLC All In Cattle Company, LLC (Five Pledges) All that is missing now is you!

We already know that you love Brangus cattle.

Help our breed move to the next level by investing in the Brangus Value Project.

44

January 2022

45

IT’S ALL IN BLACK AND WHITE

Beckwards T Ranch X15/B - R10330999

24/E - R10367628

173/C - R10331017

MARCH 2, 2022 Lawton, Oklahoma

Summit cows and their progeny excel in early fertility, growth, carcass merit and longevity.

Summit Cows Include 24H R721086 894J R736879 2K R767687 535/1 R794772 15N5 R9662471

S24/D - R10345644

81/C - R10331026

U535/Z - R10330991

Strong Maternal Foundations Speak for Themselves

81P R9692541

Total Herd Dispersal!

22 SPRING BRED COWS 12 SPRING BRED HEIFERS 10 FALL 3 IN 1’S 8 OPEN HEIFERS 4 FALL BRED HEIFERS 12 BULLS

392W - R10133289

C24/E - R10355559

Beckwards T Ranch, owned by Tom Beck (IBBA #109433) Lawton, Oklahoma (580)351-4439 beckwardstranch@aol.com

46

January 2022

49J - R732828

View Cattle Online w w w.LIVESTO CKMARKET.com Key word “Brangus” B egin Bidding Online on 2/20/2022

Will Entertain Offers for Entire Herd Until 2/20

HELPFUL HINTS When submitting alternate parents, it is important to provide the registration number of the animal in question along with the alternate parent(s) registration number(s). There are many animals in the Brangus database with the same name and PHNs. Providing the registration number is the only way to guarantee we are comparing the correct progeny and parent(s).

DNA Q+A Q: A:

What should I do if an embryo excludes to one or both parents?

Submit the following list of alternates to the association: a list of all calves born that same week, other mating’s bred to the qualified sire, other embryos implanted that day, natural service cleanups, and/or other embryos you have ever had in your tank as it could be a wrong pull from your tank.

Q:

What should I do if the AI sire excludes and the natural service sire excludes?

A:

Submit the following list of alternates to the association: all AI sires ever used (even if you think you do not have semen on a bull anymore) along with all other natural service sires that are alive and kicking at your property (whether they should have been at this location or not).

Q:

What should I do if an AI sire of record is excluded?

A:

Submit the following list of alternates to the association: an AI sire list whether you used that semen this season or not, along with the potential natural service sires list.

Q:

What should I do if I do not know who else to try for excluded parentage?

A:

Please submit an active sire or dam list. We can try all those who were alive during that time with DNA on file.

47

CATTLEFAX TRENDS

BEEF COWHERD TRENDS The two primary factors that influence cattle cycles are profitability at the cow-calf segment and drought or grazing conditions. The U.S. beef cowherd peaked in January 2019 just shy of 31.7 million cows. Black swan events and poor leverage causing margins to deteriorate were the main reasons cow numbers dropped over 500,000 head from 2019 to 2021.

Now, the other important variable has intensified significantly over the last eighteen months. The following discussion will cover what that means to inventory numbers and the resulting long-term implications.

West of the Rocky Mountains and the Northern Plains have dealt with the worst drought, creating poor grazing conditions for cow-calf operations. Unfortunately, this has led to some dispersals and/or producers having to cull very deep into the cowherd.

While the current drought covers a large land mass, it is important to put into perspective roughly how many cows are impacted. According to January 1 state cattle inventory numbers and the NOAA drought monitor, 28% of the U.S. cowherd was in moderate or worse drought, on average, from January through September 2021. Since 1975 there were only 11 other years that saw a larger percent of the cowherd

48

January 2022

in moderate or worse drought during the first nine months of the year. The most recent year was 2013, during one of the worst droughts in history.

With over one-fourth of the U.S. cowherd currently impacted by moderate or worse drought, and conditions deteriorating in parts of the South Plains in recent months, another year of liquidation is certain. This is further supported by year-to-date beef cow slaughter that is up 242,000 head, or 10%, compared to last year through September. CattleFax expects the beef cowherd to be down another 400,000 head in January 2022, for a total of roughly 30.75 million.

It is common for a La Niña weather pattern to create dry conditions for much of the major grazing regions, as seen over the last year. Unfortunately, recent forecasts show there is risk La Nina conditions will remain into, and possibly through, spring 2022. Some regions, especially the North Plains and Southwest, that are already dry are predicted to receive average to below average precipitation next winter and spring. As if producers aren’t already dealing with enough challenges in the present, it is important to understand forage availability may continue to be extremely limited for the next several months.

While the weather forecast can change, and everyone is hopeful for improvement, under the current assumptions that dry conditions continue, further cowherd liquidation is essentially a guarantee through 2022. It is fairly easy to make the case that the cowherd could decline an additional 200,000 to 300,000 head by January 2023, to find a bottom near 30.5 million cows.

Another factor supporting continued liquidation through 2022 and reporting a smaller beef cowherd number in January 2023 is the amount of heifer calves and feeders currently being marketed across the country. Through the middle of October, heifers as a percent of all U.S. feeder and calf receipts averaged 41.3 percent. Last year, heifers

CATTLEFAX TRENDS accounted for 39.9% of all sales during the same period, while the 10-year average drops to 39.3 percent. This implies producers are planning to keep back fewer replacements, which in turn impacts the direction of the cowherd longerterm.

Assuming an El Niño weather pattern is in full swing by early 2023, which is currently the outlook, grazing conditions should improve for much of cow-calf country. Couple that with the optimistic market forecast, and the cowherd would likely begin its rebuilding phase into the middle of the decade.

It is recommended for those that have available feed and grazing resources to start preparing to capitalize on the next significant move in cattle prices, since almost all factors are pointing to a higher trending market. This may come as early as 2022. Expanding the herd to maximum capacity is one strategy to set an operation up to generate the most revenue. Because of the swift liquidation, female prices have yet to experience much of an increase relative to the past couple of years. Once the drought-stricken areas get some muchneeded moisture to restock and calf prices improve, the female market could get lofty in a hurry. If an operation does have the capability to add more cows, it is important to make sure the cows will work and be productive in their new environment.

While the long-term market trend is higher for all classes of cattle, encouraging operations to expand, producers must also understand the other side of the profit equation.

Hay prices have not only risen in dry regions over the past year, but across the country as well and should remain elevated for the foreseeable future.

Because of the inflationary pressures, other inputs have been and are expected to continue to be more expensive. Labor challenges are impacting all industries with no quick fix on the horizon. All these factors need to be considered when deciding whether to increase the cowherd.

Because Mother Nature dealt a bad hand to many producers that could drag on longer, several data sets are supporting that the liquidation phase of the current cattle cycle will continue through 2022. However, this will

allow cattle supplies to become more balanced with current slaughter capacity levels, causing cattle prices to trend higher as more consumer dollars flow back to the cow-calf segment.

While the cost to run cows will increase, the stronger prices, longer-term, should more than offset the higher expenses.

Still, producers need to thoroughly evaluate their operation and develop a plan that will position them for success both in the short and long term.

49

SERVICE DIRECTORY

INTERNATIONAL JUNIOR RED BRANGUS BREEDERS DIRECTOR HIGHLIGHT

Mason Woodruff

Hi! My name is Mason Woodruff and I am 16 years old. My parents are Bennie and Valerie Woodruff and I have a younger brother named Logan. We live in El Campo, Texas where my family farms and ranches. I am currently a junior at El Campo High School. I am a member of the Taiton-Jones Creek 4-H Club where I am currently serving as president. I am also an active member of the El Campo FFA where I participate in many projects and competing on the livestock judging team. I have showed goats and heifers at the Wharton County Youth Fair for the last eight years and recently started showing Red Brangus heifers at the majors. This is where I found my true passion and became very interested in the breed. With high hopes I want to start my own herd and eventually be able to provide youth with quality show heifers.

SERVICE DIRECTORY

For advertising opportunities in the Brangus Journal or Frontline Beef Producer, contact Melanie Fuller at 979-255-3343 or mfuller@gobrangus.com.

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 50

January 2022

STATE DIRECTORY

ALABAMA — ARIZONA — ARKANSAS — CALIFORNIA — FLORIDA

Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

Clay Cooper, Manager

SPANISH RANCH

352.302.2734

Brangus and Ultrablack Cattle

Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

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STATE DIRECTORY

FLORIDA — GEORGIA — KANSAS — LOUISIANA — MISSISSIPPI — MISSOURI

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

Herndon Businesss Card ad.indd 1

7/15/21 1:57 PM

David Wood Magnolia, MS 713-539-5715

dwood@woodcorporation.com

CDPBrangus.com

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 52

January 2022

STATE DIRECTORY

NEW MEXICO — NORTH CAROLINA — OKLAHOMA — TEXAS

Sales: 2nd Friday in March, 4th Saturday in April, 3rd Weekend in November

Joe Cavender, Owner Justin Matejka, General Manager | 903-521-1070 Dustin Kennedy, Cavender Brangus Ranch Manager | 903-810-2413 1200 CR 4716 • Troup, TX 75789 | CDPBrangus.com Certified Free Herd # D80550202

Drake Land & Cattle 398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

JOE & MELANIE FULLER - BEN & TRISH FULLER 14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

est. 1924 Quanah, Texas

EVERY DAY IS SALE DAY AT

Farris Ranching Company “West Texas Tough”

Brangus and Ultrablack Bulls

Danny & MB Farris Tuscola, TX 325.669.5727

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 53

STATE DIRECTORY

TEXAS

J ackson family brangus

JODI & DAVID JACKSON 3099 Horseshoe Bend Waco, Texas 76708 Jodi cell: 254.722.9138

jodiatbentwood@sbcglobal.net

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com Registered Brangus and Ultrablack Cattle

RIO RANCH

MikeShelton-DirectoryCard.indd 1

Registered Brahman, Charolais and Brangus

10/19/17 7:32 AM

MAKING THE

Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445 RIORANCHTX.COM

best

BREED BETTER

SANTA ROSA RANCH Kent Smith, General Manager (979) 540-8338 | kent@srrbrangus.com Gerald Sullivan, Owner Kelley Sullivan, Owner Navasota and Crockett, Texas

WWW.SRRBRANGUS.COM

Randy Schmidt 903.278.7777

Schmidt Farms

Garrett Hinds 417.880.2839

BRANGUS & ULTRABLACK

GENEPLUSBRANGUS.COM Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

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January 2022

STATE DIRECTORY

TEXAS

ZR

Zottarelli Ranches Angelo Zottarelli 2156 FM 2414 Evant, Texas 76525

www.zottarelliranches.com

REGISTERED & COMMERCIAL CATTLE Mailing Address PO Box 400 Evant, TX 76525

254-471-5675 Ranch 512-422-3123 Mobile zrbrangus@sbcglobal.net

GOBRANGUS.COM

For ad sales information, contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343.

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 55

CALENDAR JANUARY 2022 3 IBBA Board of Director Ballots Must be Postmarked 5 Entry Deadline for Houston Livestock Open Breeding Cattle Show 9-13 Western National Brangus Show and Pen Show at Cattlemen's Congress, Oklahoma City, Oklahoma 10 Ad Reservation Deadline for Spring Frontline Beef Producer 11 The Exclusive Sale at Cattlemen's Congress, Oklahoma City, Oklahoma 19 Fort Worth Stock Show and Rodeo Open Brangus Regional Points Show, Fort Worth, Texas 21 Southeast Brangus Breeders Board of Directors Meeting, Quail Valley Farms, Blountsville, Alabama 22 Southeast Brangus Breeders General Membership Meeting, Quail Valley Farms, Blountsville, Alabama FEBRUARY 2022 1-3 Cattle Industry Convention & NCBA Trade Show, Houston, Texas 10 Ad Reservation Deadline for March Brangus Journal 10 Florida State Fair Open Brangus Show, Tampa, Florida 12 San Antonio Livestock Exposition Open Brangus Show, San Antonio, Texas 19 Fallon All Breed Bull Sale, Fallon, Nevada 19 MP Brangus Bull Sale, Comanche, Texas 26 31st Annual Roswell Brangus Bull Sale, Roswell, New Mexico MARCH 2022 3 IBBA Annual Meeting, Houston, Texas 4 MBJ & TRIO "Walk the Red Carpet" Sale, Houston, Texas 4 MP Brangus "Friday Night Lights" Frozen Genetics Sale, Houston, Texas 4-5 Houston Livestock Open Brangus Bull and Female Show, Houston, Texas 56

January 2022

5 Allen Cattle Company's Annual Ranching for Profit Sale, Houston, Texas 5 Genetic Edge Sale XXVII, Houston, Texas 10 Ad Reservation Deadline for April Brangus Journal 11 Cavender-Draggin' M and Partners 2nd Annual Spring Bull Sale, Jacksonville, Texas 12 Phillips Ranch Inaugural Production Sale, Bunnell, Florida 19 Mound Creek Genetics & Genomics Bull and Female Sale, Leona, Texas 22 GENEPLUS at Suhn's Cattle Company, Eureka, Kansas 24 Briggs Super American Bull Sale, Bloomington, Texas 25 Santa Rosa Ranch Inaugural Production Sale, College Station, Texas 25-27 Cattle Raisers Convention & Expo, Fort Worth, Texas 26 Oklahoma Brangus Association Spring Sale, McAlester, Oklahoma APRIL 2022 1 Texas Brangus Breeders Association Annual Meeting, Salado, Texas 2 Texas Brangus Breeders Association Spring Spectacular Sale, Salado, Texas 9 ACE and Louisiana Brangus Bull Sale, Wiley Ranch, Effie, Louisiana 9 MP Brangus Bull & Female Sale, Poteet, Texas 10 Ad Reservation Deadline for May Brangus Journal 12 Champions Valley Brangus Show Heifer & Genetics Sale, Hosted Online by Smart Auctions 23 Oak Creek Farms Forage Tested Spring Bull Sale, Chappell Hill, Texas 23 Cavender-Draggin’ M and Partners Spring Female Sale, Jacksonville, Texas

ADVERTISING INDEX ALABAMA 3G Cattle Co................................................43 Far Niente Farms ........................................51 Johnston Brangus .....................................51 Lake Majestik............................25, 29, 41, 51 Quail Valley Farms................................29, 51 Southeast Brangus Breeders......................51 Sunshine Acres...........................................43 TTT Brangus Farm........................................51 ARIZONA Carter Brangus............................................51 Parker Brangus...........................................51 Arkansas.........................................................

Adams & Creasy Insurance Agency.............50 Big D Ranch ...............................................51 Chimney Rock Cattle Co. ....11, 25, 29, 41, 51 Draggin’ M Ranch ......................................51 Giffin Farms..........................................11, 51 Jacksons Double J................................41, 51 Mobley, Luke..............................................50 Pope Farms Brangus...................................51 Red Bud Farms...........................................51 CALIFORNIA Spanish Ranch............................................51 FLORIDA Fenco Farms................................................51 Hardee Farms ............................................51 Phillips Ranch.........................................3, 52 W.E.T. Farms................................................52 Wynne Ranch.............................................52 GEORGIA Blackwater Cattle Co. .................................52 Char-No Farm .............................................52 Greuel Family Brangus ..............................52 L.G. Herndon, Jr. Farms, Inc. ......................52 Las Palomas Ranch.....................................27 Salacoa Valley Farms..................................52 Stover Ranch...............................................37 KANSAS Jensen Livesotck Agency............................50 Suhn Cattle Co ...............................25, 43, 52 Louisiana........................................................

American Cattle Enterprise........................ IFC Bushley Creek Cattle Co. ............................52

Cross N Farms ............................................52 Mid South Cattle Company....................9, 52 The Branch Ranch.......................................52 MISSISSIPPI Double W Ranch ........................................52 JM Cattle Co................................................36 T3 Brangus......................................36, 37, 52 MISSOURI Don Thomas & Sons ...................................52 GENEPLUS..........................11, 25, 29, 41, 43 Smart Auctions...........................................10 Valley View Ranch.......................................52 Vitaferm......................................................58 Wyman Creek Cattle Company...................52 NEW MEXICO Bobby and Bobbie Brangus .......................53 Brinks Brangus @ Westall Ranches ............53 NORTH CAROLINA Peterson Brangus.......................................53 OKLAHOMA Beckwards T Ranch......................................46 CCI Live Video........................................9, IBC Dotson, Wes................................................50 Lawman Ranch...........................................53 Oklahoma Brangus Association..................28 Perry Ranch.................................................53 The Exclusive Sale..................................9, IBC CJC Farms...................................................43 TEXAS 2 Hearts Brangus........................................53 2C Brangus.................................................53 Bovine Elite, LLC ...................................35, 50 Cavender Ranches .........................17, 37, 53 Cavender-Draggin’ M and Partners................ ................................................. 13-16, 17, 53 Clark Cattle Services ...................................50 Cox Excalibur Brangus ...............................53 Cross F Cattle..............................................53 Diamond K Ranch ......................................53 Drake Land & Cattle ...................................53 E3 Ranch, LLC .............................................53 Elgin Breeding Services, LLC ......................50 Farris Ranching Company ..........................53 G Bar Brangus.............................................53

Gardner Cattle Co........................................53 Garry Clem Brangus ...................................53 Genesis Ranch ...........................................53 Genetic Edge XXVII Sale.............................17 GKB Cattle ..................................................54 Hi Point Sales + Marketing ...... 9, 10, 27, 34, IBC, BC Indian Hills Ranch .....................................54 Jackson Family Brangus.............................54 JLS International ........................................54 K & L Brangus .............................................54 Lambert, Doak............................................50 MBJ & TRIO Red Carpet Sale.......................10 MBJ Ranch.................................................10 Mound Creek Ranch....................... 30-31, 54 MP Brangus..........................................54, BC Oak Creek Farms.........................................54 Oakley, Lakin..............................................50 OK Farms....................................................54 Old Colita Ranch.....................................9, 54 Pennridge Ranch........................................54 Pumpjack Cattle Co.....................................54 Rafter 2 Ranch............................................54 Reagan, Terry..............................................50 Rio Ranch....................................................54 Santa Rosa Ranch.......................................54 Scamardo Brangus.....................................54 Schmidt Farms......................................25, 54 Star G Ranch...............................................54 Starwood Ranch..........................................55 Tajo Ranch..................................................55 Texas Brangus Breeders Association...........34 TRIO Cattle & Genetics..........................10, 55 Triple Crown Ranch.....................................55 Triple JR Cattle Co.......................................55 Tuna Rosa Ranch.........................................55 Turner Brangus Farm..................................55 Union Ranch Cattle Company.....................55 Villa Ranch..................................................55 Vineyard Cattle Co......................................55 Williams Ranch Co..................................5, 55 Zottarelli Ranches.......................................55

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000.

The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101.

The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually, the purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, contact Lori Edwards, ledwards@gobrangus.com, or 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

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