Good Examples Week Seven

I found my good example for this week in one of my art bags. I bought this sketchbook at target, they have a lot of products by the brand Mondo Llama. For a long time I have liked this brand and what it sells, and I believe a lot of it has to do with their packaging. Mondo Llama has always has bright and colorful designs, and its always fun to look at. They have a modern and geometric take on what they sell. With this specific example of typography includes a compelling color-scheme. The brand is placed in the center and top, indicating hierarchy. It is designed in a typeface that is bouncy yet angular. Where there might be a counter in the center of the letters “A”, “O”, or “D”, these counters are eliminated and the letters are turned into shapes. It is done so in a way that the brand name is still easily legible. Although there is difference in whether caps or under caps are used, the product name and more information are all centered and all set in sans serif typeface. This groups them together and distinguishes them in a nice way. I also enjoy the text “acid free” and “70 sheets” enclosed in shapes on both sides of the centered text. Overall this typography is interactive, gets across all the valuable information, and has an interestingly modern feel.