Bad Examples Bad Examples

Week Nine

Week Nine

I am currently out of town and saw my bad example for this week on the side of the road in passing. With image and bottom text context it is clear that this poster advertisement is for sushi. If it weren’t for added context I would have a harder time reading this typography. The word “sushi” in bold above the image appeared to read as “susi” to me at first. The chopsticks in between the “i” and the second “s”, although a creative idea, are thin and hard to read from far away. They are also in another color than the rest of the word. They appear to be a replacement for the letter “h”. Unfortunately the way the chopsticks are placed they don’t look like an “h”, maybe more like a “v”. Perhaps if the designer placed another chopstick across to act as the middle “h” bar it might look a bit better, or even spaced out in a different way. Other than that one choice the rest of the typography comes across nicely. All of the fonts and font emphasis goes well together. All of the information you need is on the poster. Overall I don’t think this typography is horrible but I feel like there could have been a better way of executing the chopstick design.

I am currently out of town and saw my bad example for this week on the side of the road in passing. With image and bottom text context it is clear that this poster advertisement is for sushi. If it weren’t for added context I would have a harder time reading this typography. The word “sushi” in bold above the image appeared to read as “susi” to me at first. The chopsticks in between the “i” and the second “s”, although a creative idea, are thin and hard to read from far away. They are also in another color than the rest of the word. They appear to be a replacement for the letter “h”. Unfortunately the way the chopsticks are placed they don’t look like an “h”, maybe more like a “v”. Perhaps if the designer placed another chopstick across to act as the middle “h” bar it might look a bit better, or even spaced out in a different way. Other than that one choice the rest of the typography comes across nicely. All of the fonts and font emphasis goes well together. All of the information you need is on the poster. Overall I don’t think this typography is horrible but I feel like there could have been a better way of executing the chopstick design.

This week I have been out of town, again, and found this coffee sign in a hospital cafeteria for my bad example. This coffee advertisement is crowded, busy, and hard to navigate. There is a lack of visual hierarchy and I am unsure of what to focus on first. It took me longer than I’d like to admit to realize that the name of the coffee shop in the cafeteria is “Fresh Brew Cafe”, I believe because of the confusing placement my eye first went to the logo “lavazza” in the middle and it led me to believe that this was the coffee shop name. After reading the top right text it helped lead me through the page. Not only is the lack of visual hierarchy confusing, but so is the typefaces, the colors, and lack of text border. Most of the text is in different typefaces that don’t go well together. The text on the middle of the coffee cup on the bottom of the page is layered on top of stripes, making it difficult to read. The text is also so thin and lacking a significant border that may make it more legible. Overall this poster seems like all the information was thrown together very hastily and could have been conducted in a better way.