Good Examples Week Three

My good example was also found on my personal bookshelf. Since I bought this book I have been in love with the cover, at first it was the artwork, and after starting this class I also noticed how much I love the typography on it as well. The typefaces of the title, author, and quotes all flow together very nicely, and are attractive in style. Although it may be thin, the title is large and centered, creating an elegant look. The extension of the letter “G” in “daughter” into the “H”, as well as the extension of the letter “R” add to the wispy and fantasy feeling of the cover. I also like the addition of the slanted bridge on the letter “A” and the letter “H” in the word “the”. The author is included and centered, but not too large to overpower the title, and not too small to be left unnoticed. There is a quote of praise at the top of the cover, and unlike the bad example, it is centered, easily read, and straight to the point. It also includes a cited source. In small text above the title is the words “Book One of the Celestial Kingdom Duology”. This informs us that there is more to this story, and you will have more to read if you enjoy it. It also lets you know that you are starting out the story on the right book. Overall this book cover’s typography flows very well and is well thought out.

My good example was also found in my roommate’s bathroom. The packaging of this product as first glance is very clean, smooth, and modern looking. The use of only three colors is simple and easily understood. The brand, purpose, and product are clearly legible and to a point. The typefaces used go together very nicely. For the first half of the typography a typeface with a serif is used. The sizing is not too large for the composition, and it decreases as it transitions from the brand name, to the product, and finally to its purpose, stated in English and then French. All but one letter in all of these words are under-case. The elements of the serif typeface, its sizing, and even the French, give an elegant and tranquil feel to the packaging. For the last half of the typography the product is explained in further detail in English and French, along with details of the bottle size and its contaminants. This typeface is sans serif, and displayed in all caps with tight kerning. It is packaged tightly and to the bottom, important enough to be on the front of the packaging but not too bold and spaced to take up too much space. Overall the feel and purpose of this typography and product is clearly expressed and well thought through.