Bad Examples Week Seven

I found my bad example for this week in my kitchen cabinets. I believe a friend had accidentally left this cup at my apartment, and I haven’t really given it a second look until now. At first, I didn’t even realize there were numbers on the cup, that read the year “2022”. This is one big thing that makes this typography hard to read. The “2022” is set in a color that is the exact same as the background. Not only that, but the outline that may have made it easier to read is in a very dark blue, which is also hard to see. The one thing that r deemed these numbers is that they overlay their shape into the text above it. Unfortunately, this text is too large for the cup. If a reader wanted to see what was said without either turning the cup or changing their own position the read it, it would be impossible. The word “playoffs” is just too large and widely extends around the visual end of the cup sides. The same occurs for the text above it, reading “jacksonville jaguars”. Other than these bad qualities, I enjoy the typefaces and other colors in this typography.

I am currently staying at my dad’s house for the moment and I found this bad example while searching through the pantry for food. When I first saw the product’s sticker I was able to read what it was due to it being the largest font, but that is the only part of hierarchy I understand. The other forms of text are all around the same size, and if they are different sizes it is very hard to discern. Even the information of the contents that are usually smaller on most forms of digestible content are the same size. The texts that are separated are in black and blue but are not colored in any sort of pattern or form of reasoning it seems like. The words “Blueberry Syrup” are in a pretty font but if you look closely the lines in the middle of each letter are a bit distracting and it reminds me of an optical illusion. I also feel as though the way the words are slanted at an angle is slightly off in some way. It makes the design coming out of both sides of the word “syrup” off center and unsymmetrical. Overall this isn’t the worst typography packaging I’ve seen but I feel like a bit of tweaking with the fonts, colors, and sizing would have made this a lot more successful in the long run.