Good Examples Good Examples

Week Five

Week Five

My good example for this week was found in my local target in the frozen food isle. This packaging caught my eye through the freezer door. Its bright neon colors and funky design were compelling to look at. The green and red-orange colors compliment each other fantastically, literally and visually. The orientation of the words “Chef Bombay” are interesting and fun to look at. This orientation of these words could easily be butchered, but it is displayed perfectly. Although the word “Chef” is vertical it is easily read for its bold typeface and vast contrast in color from its background. The orientation and typeface of those two words give a retro vibe. The contents of the box are displayed visually through imagery, and iterated with words in the bottom left corner. The words “mini vegetable samosas” and the words underneath are in a thin but bubbly typeface, it takes the rigid lettering of the brand name and softens the packaging. Throughout the packaging each typeface is without serifs, giving a more modern feel. Through visual hierarchy the contents, brand, and details are shown. Overall this packaging and its typography gets across all of its information smoothly, in an amusing and almost cyberpunk feel.

My good example for this week was found in my local target in the frozen food isle. This packaging caught my eye through the freezer door. Its bright neon colors and funky design were compelling to look at. The green and red-orange colors compliment each other fantastically, literally and visually. The orientation of the words “Chef Bombay” are interesting and fun to look at. This orientation of these words could easily be butchered, but it is displayed perfectly. Although the word “Chef” is vertical it is easily read for its bold typeface and vast contrast in color from its background. The orientation and typeface of those two words give a retro vibe. The contents of the box are displayed visually through imagery, and iterated with words in the bottom left corner. The words “mini vegetable samosas” and the words underneath are in a thin but bubbly typeface, it takes the rigid lettering of the brand name and softens the packaging. Throughout the packaging each typeface is without serifs, giving a more modern feel. Through visual hierarchy the contents, brand, and details are shown. Overall this packaging and its typography gets across all of its information smoothly, in an amusing and almost cyberpunk feel.

My good example for this week was also found in my pantry. I have always favored this type of cereal, which might look bland in taste, but is actually quite good. I find that the typography on this box is very captivating. The words “family size”, the type of cereal, and its flavor are all in the same typeface. This allows for the packaging to flow nicely as each of them respectively section off different segments of the box. Throughout the design the color scheme is analogous, apart from the bold blue at the top. The colors are made up of tints and shades of yellow, orange, and red. The blue at the top is to indicate the box size from other boxes that may be around it on the shelves. The words “honey bunches of oats” are in all caps besides the word “of”. This is an interesting design choice but I believe it is done well and breaks up the typography to keep it feeling from too monotonous. This text is curved around in a circle, and though this decision can be a disaster at times in this example it is portrayed well. The designers broke it up in a way that you do not have to tilt your head or the box to understand what is written. Overall the typography on this box is bold, to the point, and pleasing.