Global Retail Brands 2020 Supplier Guide

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Global Retail Brands MARCH 2020/ SUPPLIER GUIDE



Supplier Profiles Sustainable Initiatives SPONSORED BY

We can get you out of your private label jam


ow Many of You Planned for This? Several issues ago, I made reference to contingency planning and the need to prepare for the unexpected. I did so because it’s my humble opinion that most business leaders tend to think their plans are set in stone and that little, if anything, will alter their plans. I’m of the belief that anything at anytime can and often does turn your world upside down. As I write this, people are in fear of their lives, stock markets are extremely volatile, governments are scrambling to do what should have been done months ago and the retail supply-chain is in disarray. Major trade events have been postponed and some even cancelled. All because of a virus. With all of our whizz-bang technology, strategic planning and quarterly analysis; a sneeze has wiped out trillions in wealth. So as we teeter on the verge of a global recession, what, if anything, will we learn? Well, if this virus and history is any indication, my opinion is that the answer is, not very much. We seem to think we can conquer whatever is thrown at us. The good news is that in most cases, we have done. It just seems we need to be pushed to the brink in order to act. So, this issue looks at some of the companies that take a more proactive approach to a problem that could make our current crisis pale in comparison. Climate Change. The good news is that our planet can survive change even more extreme than the most dire projections. The bad news is that millions, if not billions, of our fellow citizens will not fare as well. Unlike Coronavirus Disease 2019 (COVID-19), we know climate change is upon us and we know that acting now will mitigate some of the negative impact. This issue takes a look at some of the companies that actually plan ahead and care about their future and ours. We salute and thank them. Rather than just preach about the responsibility we all have to our environment, we’ve taken concrete action as well. Our printer is FSC certified and we’ve chosen a paper for this issue that is as well. Stay well, Phillip Russo Editor/ Publisher



B UY YOU R SU CC ESS I Production in our own various production plants I Integrated quality control through in-house production I Partner for retail, food industry and vending I Tailor-made qualities of spray-dried, agglomerated, freeze-dried coffee I Wide range of individual solutions for our clients I Individually designed packaging options

DEUTSCHE EXTRAKT KAFFEE GmbH Cafeastraße 1 � 21107 Hamburg � Deutschland � Tel. +49 (0)40 753040 � �


53 44

DEPARTMENTS 4 Viewpoint 16 Contributors 18 Trade Fair Calendar 44 Notable





74 MBD Hayley Miller Creative Brands Tackle New Trends

84 Global Trade Fairs

52 SUSTAINABILITY PROFILES Italian Companies Lead the Way FEATURES 56 WINE ans Kraak – H In Private Label Wine We Trust 66 C OVER STORY Perry Seelert – Sustainability and Private Label

76 Velocity Christopher Durham Private Brand Sustainability 78 SGK Stephen Marsham Who is Really Responsible for Sustainable Packaging 80 Fair Trade Gesina Beckert Can Price Increases Alone Save Cocoa Farmers? 82 UPS Sean Flaherty Advice for Logistics Players in a Gen Z World 83 Daymon Pedro Carmo Suppliers Driving Private Label Innovation





90 Advertiser’s Index Next Issue Highlights

Whether you are a retailer or manufacturer, life is good in private label. Market share in Europe is nearly 40% or more in eight countries and consumer acceptance of retailer brands has never been higher. Where can you find all the new products and new marketing ideas for private label? At PLMA’s 2020 “World of Private Label” International Trade Show. Come to Amsterdam and see for yourself how PLMA’s “World of Private Label” can help your company’s private label business.

Registration is now open. Go to For more information: Email Telephone: +31 20 575 3032

AMSTERDAM•2 - 3 December 2020 Presented by the Private Label Manufacturers Association International Council


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Melissa Subatch


Andrew Quinn


Sabine Geissler

GREENTASTE.IT Italian Business Development

Luisa Colombo

Italian Business Development CONTRIBUTORS

Perry Seelert


Christopher Durham

My Private Brand Daymon



Denise Klug

13 - 14 MAY 2020 th


LZ Retailytics

Tom Prendergast


Stephen Marshman SGK

Published, Trademarked and all rights reserved by:

Kent Media

Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.

Global Retail Brands is published 4 times a year. Editorial Submissions Advertising Inquiries – EUROPE Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST Subscription Information

* Own Label Events


CONTRIBUTORS GESINA BECKERT is the Senior Manager for Brand Partnerships primarily in the confectionary industry at Fair Trade USA. With more than 7 years’ experience in driving demand for sustainable consumer goods in various roles from product management to business development, she brings a unique perspective. She joined Fair Trade in 2017 and has since visited the Ivory Coast twice, attended several industry conferences, spoke and moderated panels about chocolate sustainability. She is passionate about the power of businesses to bring positivity to consumers and producers. She hopes to leverage her experience to educate businesses and consumers about the unique values of buying Fair Trade.

PEDRO CARMO Global Sourcing Director, Daymon Pedro has lead the International Sourcing Team since 15. His main responsibilities are to assure the necessary support for all sourcing needs of the region, by developing different sourcing activities, from supplier vetting, factories visits, clients hosting, showrooms, tradeshow representation, quality standardization, innovation and brokerage letters signature, so that our teams on the field can receive turnkey solutions for their sourcing needs. Pedro holds a bachelor degree in Economics, and an MBA in Food Management & International Trade from Arizona State University (USA) and the Royal Agricultural University (UK). MARIA DUBUC Marketing By Design, President, Big Red Rooster, Vice President, Maria is a 25 year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. Smart & Final, The Home Depot, 7-Eleven, and PriceSmart are among the retailer programs she currently runs. CHRISTOPHER DURHAM Founder, My Private Brand and The Velocity Private Brand Conference. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of realworld retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management. SEAN FLAHERTY As Vice President of Global Retail and e-Commerce Strategy for UPS, Sean is responsible for creating solutions that enable merchants to compete in the $1.7 trillion global B-to-C e-commerce market. He empowers businesses to overcome the complexities of moving and selling consumer products in the global marketplace by optimizing their retail supply chains and improving the consumer experience. Sean’s experience is wellsuited to help companies harness global commerce. He was previously UPS’s Director of U.S. International Marketing. In this role, Sean designed programs that helped U.S. businesses become more global in their thinking and compete more effectively in global markets.



DENISE KLUG Senior Retail Analyst at LZ Retailytics covering German, Austrian, Swiss as well as Benelux grocery retail. Her fields of expertise lie in discounters, private label and health & beauty retail. Prior to her current position, she worked for five years as an analyst for Planet Retail and was head of the Modern Grocery Distribution team in the Frankfurt office. Denise speaks regularly at various international retail conferences.

STEPHEN MARSHMAN Stephen has more than twenty years’ experience in branding and graphics, having begun his career with SGK in 1997. Today he works as a Business Development Director, focused on helping large organisations implement best practice processes for the development of optimised packaging and branded content. Specialising in artwork and pre-press for packaging and with a proven track record of helping clients optimise their marketing supply chains he has extensive experience of both the Consumer Packaged Goods and Life Sciences sectors. Today, as part of the wider SGK team, he is involved in a number of initiatives focused on bringing sustainable solutions to SGK’s clients.

HAYLEY MILLER For two years, Hayley has worked as a Project Manager at Marketing by Design, a branding and packaging design agency specializing in high volume retailer programs. It was a love for writing that sparked Hayley’s passion in the creative Marketing industry, so it’s no surprise that her role at MBD honors her determination and skillset perfectly. Outside of work Hayley enjoys spending time with friends and family, being active, and trying all the best restaurants in the greater Phoenix area. MBD’s track record for creating intuitive design systems for store-wide branding and rolling out more than 10,000 SKUs each year gives Hayley ample opportunity to grow and expand her love and passion for all things creative.

KARA MIENCIER Kara Miencier, Private Brand Sales Executive for Paramount Roasters, has a passion for store brands and the coffee industry. As a Board of Directors Member for Women Impacting Storebrand Excellence, Kara finds great value in the diversity and inclusion mission of WISE and bridging the experience gap between generations.

PERRY SEELERT A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

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Due to the outbreak of COVID-19, several state and local governments/agencies have issued regulations, advisories and mandates causing some event organizers to postpone, reschedule or even cancel upcoming events. We have made every effort to confirm the 2020 events listed here. Where available, new dates are indicated. Please confirm with organizers for the latest information on these or other events in 2020.


Natural Products Expo West POSTPONED

Anaheim Convention Center Anaheim, CA USA Foodex Japan CANCELLED

Makuhari Messe, Chiba-shi, Mihama-ku, Nakase, Japan Wabel Frozen Summit SEE NEW DATES IN JUNE


15 – 17 SIAL Canada Palais de Congres Montreal, Canada 21– 23 Seafood Expo Global Brussels, Belgium 28 – 30 World Retail Congress Cavalieri Hotel Rome, Italy www.worldretailcongress. com

Hilton Charles de Gaulle Airport Paris, France Cosmopack / Cosmoprof Worldwide Bologna

11 – 14 CIBUS Fiere di Parma Parama, Italy 17 – 18 M.A.D.E. Paris Paris Porte de Versailles Paris, France

PLMA’s World of Private Label


Bologna Fiere Bologna, Italy



11 – 13 VELOCITY The My Private Brand Conference Le Meridien Charlotte Charlotte, NC USA




26 – 27 PLMA’s World of Private Label RAI Amsterdam Amsterdam, Netherlands

11 – 15 Cosmopack / Cosmoprof Worldwide Bologna Bologna Fiere Bologna, Italy

26 – 30 THAIFEX / Anuga Asia Impact Exhibition Center Bangkok, Thailand

15 – 16 Wabel Frozen & Dairy Summits Hilton Charles de Gaulle Airport Paris, France

31 – 2 June IDDBA Indiana Convention Center Indianapolis, IN USA

17 – 18 Wabel Food Summit Hilton Charles de Gaulle Airport Paris, France 18 – 19 Wabel Drinks Summit Hilton Charles de Gaulle Airport Paris, France



18 – 19 MakeUp in Paris Carrousel du Louvre Paris, France


8 – 10 NACDS Total Store Expo San Diego Convention Center San Diego, CA USA

28- 30 New York Summer Fancy Food Show Javits Convention Center New York, NY USA 28- 30 Cosmoprof North America Mandalay Bay Convention Center Las Vegas, NV USA



2- 4 Cosmoprof India Mumbai Bombay Convention Center Mumbai, India

15 Sustainabilty Summit by My Private Brand District Hall Boston, MA USA

10– 13 SANA Organic Trade Fair Bologna Fiere Bologna, Italy

18 - 22 SIAL Paris Nord Villepinte Paris, France

23 – 26 Natural Products Expo East / Biofach America Pennsylvania Convention Center Philadelphia, PA, USA

28 - 29 Wabel Home Care Summit Hilton Charles de Gaulle Airport Paris, France

30 – 2 October Expoalimentaria Peru Jockey Exibition Center Lima, Peru www.expoalimentariaperu. com


8 - 11 PACK EXPO International McCormick Convention Center Chicago, IL USA 10 – 13 Cosmoprof / Cosmopack Asia Hong Kong Convention Center Hong Kong 15 – 17 PLMA’s Private Label Trade Show Rosemont Convention Center Chicago, IL

Cosmoprof North America



ASOLO DOLCE Asolo Dolce is an Italian Company that has been producing the highest quality confectionery products since 1972.Their cutting-edge technology enables them to take their traditional Italian recipes all over the world, matching the super competitive market of retail distribution under retailers brands and their own. They merge unexceptionable quality, with low prices, granting the highest level of food safety to our customers. Their private label competence is their key advantage, allowing them to produce for the world’s leading retailers and doing it according to the highest standard of IFS & BRC certifications. Exporting worldwide and growing turnover for more than 45 years has only been possible because of their desire to give consumers the experience of the typical fine, Italian pastry.In order to maintain growth, sustainable production capacity is both key and mandatory, this is why in the past 2 years they have doubled production facilities raising them to the most modern standard for food safety.

• Cantuccini (Almonds, Chocolate, Pistachio, Hazelnut, Raisin) • P uff pastries (Fingers, Hearts, Christmas Trees, Twists, chocolate covered, Cream and jam filled) • Amaretti High Flexibility enables us to offer the best of the taste according to the specific request of Key World players. For more information: Marica Simeoni, Asolo Dolce Spa,



NEW DATES 11-15 JUNE 2020

28 - 30 JUNE 2020

The 2020 edition marks a significant milestone: the end of a decade of social, economic and political changes, and the start of a new era. With this edition Cosmoprof Worldwide Bologna, which has been serving as a privileged window into the world of beauty for 53 years, offers an exclusive look at the major trends, technological innovations and treatments that will revolutionize the sector over the next 10 years. This special perspective will impact every aspect of the fair: guiding international operators and companies, offering suggestions, and presenting new concepts to help everyone better prepare for the challenges of the future.


Products with strong focus on Private Label:


Cosmoprof North America (CPNA) is the leading B2B beauty exhibition in the Americas, recognized for its dynamic growth and unique programs. The event offers the entire industry an opportunity to come together, make new relationships, and foster collaborations. CPNA serves as the premier launching pad for new beauty brands, introducing revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing.

Please check Websites for New Dates.


DAYMON DRIVES PRIVATE BRAND INNOVATION, DIFFERENTIATION AND RESULTS. Daymon is the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. Our unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness and speed to shelf. Daymon offers a full suite of best-in-class Private Brand development services, including: • Strategy, analytics and insights • Product development and sourcing • Supplier development and management • Sales execution and account management • Design and packaging management Whatever your needs, they can create a customized solution that delivers sales, profits and stronger connections with your shoppers.

DEUTSCHE EXTRAKT KAFFEE DEK is one of the leading suppliers of instant coffee and instant coffee drinks to the retail own-brand market. We manage the whole value chain – from purchasing of raw materials, production and fully automated packaging (using high-performance machines) all the way through to distribution. Innovative product development and modern packaging design is a priority for us. Maintaining consistent, high quality is our core philosophy. Thanks to our flexible production facilities, we can supply our customers with exactly the blends they require and in a wide variety of packaging solutions. For more information:




SUPPLIER PROFILES EMERGE STRATEGIC SOLUTIONS, INC. Whether you are a supplier or retailer with an interest in Private Brands, Emerge can help you to take the next leap forward in differentiating and growing your business. We are highly collaborative in our approach, and we will push you, as together we will discover the low-hanging and more aspirational opportunities for you to expand. Building own brands and challenger brands is our true sweet spot, but we also work with many established companies/brands that need fresh thinking for their next breakthrough. WE HELP OUR SUPPLIER CLIENTS: • Build better ways to tell the unique stories of their company and portfolio • Reach and connect with new retailers, by customizing your approach • Sell more effectively; connect with the trade more effectively

WE HELP OUR RETAILER CLIENTS: • R ationalize and optimize their portfolio, with an eye towards new segments and growth opportunities • D evelop Signature products and strategies for development, all that fit who you are • S et up a true process for growing own brands and harnessing the right infrastructure Let us put our experience with partnering in over 15 retail classes of trade and 5 continents to work for you in a collaboration that will make a difference.

FAIR TRADE USA Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first. Fair Trade USA® believes that everyone wants to do what’s right – for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products we buy and sell are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and fishermen, and protect the environment. In other words, it’s a world-changing way of doing business. Fair trade has grown into a leading market-based model of sustainable production, trade, and consumption. The success of core products like coffee has attracted pioneering brands and retailers in other industries including apparel, home goods, fisheries, and more. Together, we are innovating the fair trade model and creating impact for farmers, workers, and fishermen worldwide.

Today’s global market enables—often encourages—compromise at the expense of farmers, workers, and fishermen. People stand with us to demand higher standards for everyone. • • • •

Income sustainability Empowerment Individual and community well-being Environmental stewardship



PROUDLY SERVING GENERATION GENER . Massimo Zanetti takes pride in providing high quality coffee while improving lives and protecting the planet. Partner with Massimo Zanetti to give your customers a more loving cup.



757- 215- 7300


FROSTKRONE FOOD GROUP TRENDSETTER EXTRAORDINAIRE The companies of the Frostkrone Food Group are specialised in the development, production and marketing of finger food and snack products. As an innovation driver, the Group swiftly turns trends into products for the market and consumers. Besides the huge selection of top quality finger food and snacks, customers also appreciate the purposeful advice given. The Frostkrone Food Group develops concepts and promotions for partners in the trade and food service branch, thus offering variety and ramping up willingness to buy. The Frostkrone Food Group comprises the Germany-based frostkrone Tiefkßhlkost GmbH and Bornholter Käsevertriebs - und Produktions GmbH, the French companies Varenne Gastronomie and Piz`wich Europe and the US-American business Rite Stuff Foods Inc. The Frostkrone Food Group currently employs over 600 people. The wide, varied selection ranges from dainty, deluxe finger food specialities, produced by Varenne Gastronomie, through trendy snack ideas from frostkrone, exquisite creations of cream cheese from Bornholter right up to practical Pizza Pockets for oven and microwave from Piz`wich Europe. And Rite Stuff Foods rounds things off with a huge selection of potato snacks. Products of the Frostkrone Food Group are available throughout Europe, in Asia and the USA.

GRUPPO GERMINAL A HISTORY OF QUALITY AND CARE Quality, safety and care are the pillars of Gruppo Germinal which has been working in the organic industry for over 40 years, becoming a benchmark in this field. Gruppo Germinal is based near Venice, Italy, and manufactures premium quality organic products, also for specific nutritional requirements such as gluten free, vegan and baby food. As one of the largest 100% organic manufacturers in Europe, Germinal offers a wide range of products: sweet and savoury bakery, completed by a full range of glutenfree pasta and breakfast cereals. Gruppo Germinal also has a factory for the production of ready meals, all organic, vegan and gluten free. All organic products made without colouring agents, preservatives, additives and GMOs. The base of authentic organic are high quality traceable raw materials for a superior taste. A reliable, solid sourcing and supply chain are critical for the production of real organic food. For example, Germinal has set up a guaranteed and certified short production chain for flour supplying with the farmers and mills, such as the spelt with the fields located into Ferrara area (Emilia-Romagna region) or rice, exclusively grown in the north of Italy.



Traceability and transparency are fundamental for the company and are reflected in more than 15 third-party certifications, long-lasting relations with suppliers, total control of the supply chain and high food safety standards (more than 5,000 analyses/year are performed by accredited laboratories on raw materials and on final products). All packaging materials are 100% recyclable.

Finger Food!


Finger food love HAS NO


You’ll be licking your fingers for these 3 hot snacks!



SUPPLIER PROFILES GLOBAL TISSUE GROUP Global Tissue Group ® has fostered a reputation for providing value for our customers as their private label paper manufacturer for bath tissue, facial tissue, napkins and paper towels with customer service to each and every one of them. Our customers depend on our flexibility, confidentiality and quality, from paper products to services; from our specialty paper manufacturing capabilities and consistent supply to custom-tailored private label programs. Our goal is to ensure that no matter your needs, Global Tissue can deliver. In creating diversified household paper products that cater to every market category, you can feel confident putting your label on our goods. We bring the trust and comfort of our relationship to your consumers, who will grow to depend upon our standard of manufacturing excellence – and your brand, through our private label programs, contract manufacturing, or our control brands. This is what sets us apart from our competition. Global Tissue provides value, quality and consistency, and helps organizations like yours increase their revenue. Let us enhance your paper program and your margins. Be a part of our Strong A.R.M. program, and Attract consumers, Retain them and create Margin enhancement every day.

LA DORIA S.P.A. La Doria, established in 1954, is an Italian leading corporation in the canned food sector and particularly in the production of tomato-based products, pasta sauces, canned vegetables, fruit juices and beverages. Today the company is the leading European producer of canned vegetables and tomato-based products (peeled and chopped tomatoes) in the retail segment, the first producer of pasta sauces under private labels and one of the main Italian producers of fruit juices and beverages. A LEADING POSITION ABROAD The company can also boast leading positions on some demanding foreign markets such as the UK, Australia and Japan. It ranks first on the English market of tomato-based products and baked beans under private labels. La Doria is a major supplier for mass market retailers both in Italy and abroad, and is specialized in the private labels sector, or the supermarket’s brands. LA DORIA S.p.A. Via Nazionale, 320 - 84012 Angri (SA) – Campania - Italy +39.081.5166111




LE BONTÀ’S NUOVA TERRA Le Bontà was founded in 1994 in Prato, in the Tuscan hinterland, with the aim of creating sauces, meat sauces and patès that express the best Tuscan gastronomic tradition. In 2011, the giant Drogheria&Alimentari, leading herb and spice company, purchased Le Bontà, which expanded the productive force of the Tuscan brand while still integrating its rural and genuine identity. In 2012, the brand Nuova Terra, a valuable player of the cereal, legume and seed market was purchased. NUOVA TERRA: A NEW BRAND IDENTITY FOR AN INNOVATIVE RANGE. The Carapelli and Barbagli families continue to invest in Nuova Terra, a historic brand and one of the most important players in the soup, cereals, legumes and seeds sector. The innovation of Nuova Terra is seen through the restyling of the packaging: a new contemporary, distinctive graphic image capable of telling the different stories of the brand and giving strong visibility to the new logo that is both modern and traditional but strongly linked to the earth and its elements and which speaks to the evolution of the brand towards ever increasing solutions that fits the needs of the consumer.Today Nuova Terra is close to the consumer but also to the planet and to the theme of sustainability: the new packaging is 100% eco-sustainable with a totally recyclable paper wrapping.

LUCART The story is about Lucart: more than 65 years’ experience have enabled the company to develop the know-how and technology to meet market and environmental demands with quality products. This journey has taken Lucart to its position as a European key player in all the markets it operates in. The group will continue to invest in technological research and in reducing its environmental impact, in order to create quality products that will benefit producers, distributors and consumers alike. Today, it has a production capacity of around 395,000 tonnes per year, split among 12 machines for paper. Thanks to its eleven manufacturing plants located in Italy, France, Spain and Hungary, Lucart is one of the key partners in the tissue industry in Europe. The three business areas (Consumer, Away from Home, and Business to Business) pursue the same objectives: to create cutting-edge products to meet the continued challenges of the market, to offer quality products and services, ensuring transparency in its relationships, respecting people and striving for continuous improvement. Since 2018, Lucart has been part of the CE100 network, the pre-competitive innovation program designed by the Ellen Macarthur Foundation to give organizations the opportunity to develop new opportunities and achieve their circular economy goals as quickly as possible.



SUPPLIER PROFILES MBD Marketing By Design A company is only as good as the people working in it and we’re blessed with a team of multi-talented individuals – combining skills in brand strategy, brand design, package design, artwork rollout, and project management. Our goal is to deliver creative value and commercial solutions to our clients in the retail and CPG space.







With offices in virtually every time zone, we never sleep! Boston MA • Phoenix AZ • San Diego CA • Shenzhen China • Leeds UK we bring brands to life creatively and consistently

Workflow By Design provides a cloud-based Total Workflow Solution that helps Enterprise teams – from Creative Services to Artwork Production get products to market faster by bringing structure to chaos while allowing innovation and creativity to flourish. We deliver an automated workflow for the entire lifecycle – from project request, team communication, electronic routing approval, and file release, through archival and reporting. We recognize that ease of use, efficiency, and accountability are paramount to success, and keep this at the center of every implementation. The Total Workflow Solution is flexible allowing each company to undertake as much or as little as they desire at launch. We are a team of industry experts that deliver client-based solutions, custom configured to fit your creative services, marketing, artwork production, and private brandteams.

MASSIMO ZANETTI Insights Drive Sales Understanding the consumer is vital when determining your next step to reach your company goals. With coffee being the second most traded commodity in the world, data management and analysis is imperative. Keeping track of coffee trends can lead to a more fact based decision that will increase sales. A retailer that is armed with a clear understanding of the consumer ultimately will be more proactive. Shopper insights requires detailed study of factors that influence the shoppers’ perception and behavior in store as well as online. Combining shopper data along with sales data creates a powerful understanding of factors and influences that drive a shoppers’ behavior. There is value in understanding why consumers buy what they buy. At Massimo Zanetti, we pride ourselves on not only a valuable partnership but a team member that will reach consumers and grow sales. Experience coffee at its best! Let Massimo Zanetti Beverage provide your store brand with the right coffee for your shopper. Leverage actionable consumer insights and convert more grocery shoppers to coffee shoppers.



Choose the seal businesses and shoppers trust. More than 1,200 companies have chosen fair trade certification to meet sustainability goals, increase brand value, and reach more shoppers. The Fair Trade Certified™ seal signifies your commitment to people and planet —promoting sustainable incomes, safe working conditions, environmental stewardship, and strong, transparent supply chains. Become part of a movement that’s getting attention from millions of people worldwide. Visit Fair Trade USA® online at


OKA PRODUCTS OKA Products has over 18 years production and distribution experience in the beverage and food industry. Our high quality portfolio of brands offers the most healthy product options at the best possible prices. Retailers successfully sell OKA Products 10-20 percent below the cost of competing brands and still earn up to 20 percent more profit. For this reason, it is no surprise OKA Products is quickly becoming a leader in low-cost, healthy, private label product development. “Making healthy, high-quality products accessible to all.� There has been a significant increase in the demand for healthy beverages and snacks as more and more people search for a better quality of life. This market was valued at $1,548 billion in 2015, and it is estimated to grow at a compound annual growth rate (CAGR) of 4.4% to reach $2,090 billion by 2022. Avihu Schumacher, CEO / Sandra Blanco, COO / (+1) 786 547 4447

PARAMOUNT ROASTERS Paramount Roasters is an employee-owned company based in Lansing, MI in their 85th year of business. Founded in 1935, Paramount has a rich heritage of meticulously roasting coffee, exceptional customer service and technical expertise. Paramount holds a SQF Food Safety Code for Manufacturing certification and is additionally certified in the following programs: USDA Organic, Fair Trade USA, Kosher, UTZ, Rainforest Alliance, and Swiss Water Process. Paramount services all facets of the coffee industry from retail, mass merchandisers, convenience stores, office coffee distributors, and beyond. With capabilities in premium bagged coffee and single serve coffee kcups- Paramount Roasters can help to grow your private brand coffee program in this competitive retail market. Please reach out to Kara Miencier or Lindsay Penberthy for more information. The Paramount team looks forward to the opportunity to work with you!



DRIVING RETAIL DIFFERENTIATION, GLOBALLY. FROM CONCEPT TO CONSUMER Brand Strategy, Market & Retail Insights Brand & Product Development Design & Creative Services Demonstrations & Interactions Category Management & Analytics Global Sourcing & Trading Retail Merchandising Contact the International Development Center for more information: Europe | Middle East | Africa | Asia | Latin America

The global leader in private brand development.


Please check Websites for New Dates. PLMA The Private Label Manufacturers Association (PLMA) is a nonprofit organization founded in 1979 to promote private label. It is the only organization of its kind, representing more than 4,400 member companies around the globe. Membership ranges from multinational corporations to small family-owned companies. Their products include food, beverages, snacks, health and beauty, household and kitchen, DIY, and personal and leisure products. Some manufacturers only do private label. Others are well-known brand makers who also have private label operations. PLMA presented its first trade show in the United States in 1980, its first trade show in Europe in 1986 and its first trade show in Asia in 1994. Today, it provides services to member manufacturers in more than 70 countries. In addition to two annual trade shows in Amsterdam and Chicago, PLMA also offers conferences, a news channel, executive education programs, market research, studies and publications.

RED GOLD For four generations, the Red Gold family has been working with local farm families to grow the highest-quality best tasting tomatoes in the world. Starting as a father and daughter simply trying to help their country – it’s now become a full time operation with over 50 partnerships with Midwestern growers. The Red Gold family story begins in March of 1942 when the government asked citizens to step up and help the war effort by supplying food for our troops. When Grover C. Hutcherson heard this message, he and his daughter Fran purchased and rebuilt an old abandoned cannery building in central Indiana. The cannery had been destroyed on three separate occasions by fires and a tornado but they managed to rally the community and persevere. At Red Gold we believe developing a successful Private Brand business requires more than applying your logo to a label. We know consumers re-purchase a Private Brand when they are confident they’ll consistently receive a high-quality, national brand equivalent product. Our Private Brands Division is focused solely on Your Brand. We provide the quality and variety that your customers demand. By leveraging our value-added services, we help you build your sales and profits.




2020 COSMOPROF BOLOGNA, ITALY FAIR DISTRICT A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok



Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036

Company of

In partnership with

With the support of


SENECA FOODS Seneca Foods ensures US farm fresh goodness through our 26 facilities located in prime American growing regions. A leading global provider of packaged fruits and vegetables, Seneca’s flexible packaging solutions meet evolving consumer needs: from traditional cans and frozen foods, to convenient pouches and plastic cups. Organic options also available. At Seneca, we believe that everyone deserves year-round access to great-tasting food that’s also great for you. That’s why we’re bringing families and organizations all over the world real food that’s nutritious, affordable, and delicious. By remaining committed to those we serve, we’re going to continue growing as the leader in the fruit and vegetable industry. At Seneca, we’re still doing things the way we always have- the right way. Think globally, grow locally. We’re proud to say, “We feed the world.”

V LABEL ITALIA V Label Italia is the owner and the entity responsible for assigning the V-Label brand in Italy, China, the United States, the Republic of Korea and, beginning in 2020, the United Arab Emirates. The V-Label brand was founded in 1977 as an institutional trademark of the Italian Vegetarian Association and has since that time been distinguished as the vegetarian and vegan brand par excellence around the world. Registered in more than 70 countries around the world, it is currently the vegetarian and vegan brand name most recognized by consumers internationally. Having become synonymous with transparency and assurance, it is presently the brand most used to identify products and services suitable for the vegetarian and vegan lifestyle. Whether applied to food, beverages, cosmetics, textiles and accessories, footwear, catering or publishing, the brand is a recognized name, valued both by manufacturers and by consumers in today’s international marketplace. Despite its widespread use, the V-Label brand has maintained high-quality standards due to its clear and transparent criteria being applied internationally by major vegetarian and vegan associations, who ensure that the standards are met.



The brand is divided into three distinct categories: vegetarian - vegan - raw vegan, allowing consumers to purchase with confidence, knowing that their selections are perfectly in line with their lifestyles and have been subjected to detailed inspections and quality controls by industry experts. Would you like to receive more information about the V-Label trademark? Visit our website or write us at or Come and visit us at Cibus Parma, Pad. 07 booth C129

At Seneca, we're still doing things the way we always have - the right way. Think globally, grow locally. 99%

of our produce is grown by AMERICAN FARMERS

Please visit to learn more about our company, people and products.



MAY 11 - 13, 2020 | CHARLOTTE, NC 360 Degree View We understand that Private Brand is more than just Margin and Manufacturing. Don’t get us wrong – we cover those. But Velocity is highly focused on the topics that will help private brand WIN: Strategy, Innovation, Customer Insights, Differentiation, Advertising, Branding, and Design. Purposeful Networking Imagine the possibilities when the best of the best exchange information at more than a dozen sessions and events. Your next great client, hire, or ally could be at the networking break, lunch or cocktail party. World Class Speakers Speakers are senior retail executive, best-selling authors, and world-renowned thought leaders, helping us become the premier private brand conference. Each pushes boundaries and are passionate about delivering inspiring, engaging, and entertaining presentations. Who’s our keynote? All of them.

WOMEN IMPACTING STOREBRAND EXCELLENCE (WISE) Mission Statement The mission of Women Impacting Storebrand Excellence (WISE) is to foster diverse collaboration and provide leadership that drives the continued success of the store brands industry. Who We Are Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brands industry.



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Please check Websites for New Dates. PLMA’s World of Private Label 26 - 27 May 2020 Amsterdam The world’s biggest private label trade show is getting even bigger, featuring more exhibitors, more products, and more retailers. It’s PLMA’s 2020 “World of Private Label” International Trade Show, to be held 26-27 May at the RAI Exhibition Centre in Amsterdam, The Netherlands. The event is expected to attract more than 17,000 visitors from 120 countries. Visitors include retailers representing supermarkets, hypermarkets, discounters, drugstores and department stores, as well as importers and exporters, manufacturers, consultants, sales agents and packaging and design experts. Visitors will have have the opportunity to see more than 2,800 exhibiting companies on the show floor. The exhibitors are manufacturers and suppliers of fast-moving consumer goods, including food, household and health and beauty products from more than 70 countries. Also on the trade show floor will be more than 60 national and regional pavilions. Some national pavilions, like those from Germany, Italy, Spain and France, have participated in the trade show for many years. This year there are a number of new pavilions, including ones from Brazil, Belgium, Indonesia, Romania, Belarus and Bulgaria. Brian Sharoff, President of PLMA says, “The growth of the trade show reflects the growing popularity of retailer brands across Europe. Today’s shoppers recognize the quality, innovation and value retailers offer with their private label products.” The “World of Private Label” extends beyond the exhibition booths. A special attraction is PLMA’s Idea Supermarket. It displays recently introduced private label ranges from more than 60 retailers in Europe, United States, Latin America, Africa and Asia. The products showcase the latest consumer trends, such as vegan and vegetarian foods, environmentally friendly products and premium health and beauty items.



The growth of the trade show reflects the growing popularity of retailer brands across Europe.

Also on display will be hundreds of new and innovative food and non-food private label products, including all the winners of PLMA’s 2020 “Salute to Excellence” Awards. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores, and specialty stores in the past year. One day prior to the trade show floor opening, visitors can learn more about private label and retailing at PLMA’s annual seminar programme featuring presentations by industry experts, including: • Ali Dibadj, an award-winning financial analyst with Alliance Bernstein, will explain how private label and smaller brands are gaining market share from the A-brands. • B enjamin Punchard. Global Packaging Insights Director at Mintel, will identify the four key packaging issues facing private label in the years ahead. The seminar program will be held from 14.00 - 16.00 on 25 May at the RAI Centre. The session draws an audience of around 400 people. Admission to the seminar is complimentary to all registered visitors and exhibitors. Presentations are translated into English, French, German, Italian and Spanish. FOR MORE INFORMATION PLMA’s 2020 “World of Private Label” International Trade Show,” contact the PLMA International Council at +31 20 5753032 or email:



Please check Websites for New Dates.


International Executive Education Classes to be offered at PLMA’s 2020 “World of Private Label” PLMA will offer International Executive Education classes in conjunction with its 2020 “World of Private Label” International Trade Show. The program will be held Monday, 25 May from 09.00 -14.00. The curriculum was developed by PLMA and Nyenrode Business University and includes classes in private label strategy, consumer trends, best practices in advertising and promotion, manufacturers and retailers relations, product development and e-commerce. The faculty for the classes reflects a combination of industry knowledge and academic skills. Instructors include Steve Mader, E-Commerce Director for Kantar Consulting;

Professor Kitty Koelemeur, Nyenrode Center for Marketing and Supply Chain Management; and Tom Stephens, President of Brand Strategy Consultants. PLMA’s International Executive Education Program was established in 2002 to help manufacturers and retailers to train executives working in private label. Over 500 executives have graduated from the program. PLMA’s “World of Private Label” International Trade Show will be held 26-27 May 2020 at the RAI Exhibition Centre in Amsterdam and will present more than 2,800 exhibiting companies from around the globe.

FOR MORE INFORMATION contact the PLMA International Council +31 20 5753032 or email:

Boston to Host the My Private Brand Sustainability Summit Earlier this year, My Private Brand announced their newest event, the My Private Brand Sustainability Summit, October 15, 2020, in Boston, Massachusetts. The Summit will reflect the growing importance of Sustainability for consumers, retailers, manufacturers and service providers. According to Christopher Durham, “Over the last year, retailers across the country including Walmart, Target, Kroger, Ikea, CVS, Staples and Trader Joe’s have each published their commitment to sustainability. Each retailer is demonstrating their commitment is significant and enduring and Private Brand is at the center of that commitment”.

The Sustainability Summit will be held at District Hall the world’s first free-standing public innovation center. The living room of Boston’s innovation community. The goal of the Summit is to focus exclusively on the elements of Sustainability that matter to private brand – sustainable packaging, ethical/equitable sourcing, and authentic marketing (How do we tell the sustainability story). The event is a day to find the answers that help you get closer to what “sustainable” means to you and your customers and how it can create loyalty, differentiation, and profitability.

sustainability leaders for a unique look into the pressing challenges, emerging trends, and significant opportunities sustainability presents for retailers and their brand. SUSTAINABILITY GIVEBACK As a part of their commitment to sustainability, My Private Brand is working with the non-profit One Tree Planted and will plant 10 trees for every Summit registration sold.

The conference will feature an exclusive lineup of the brightest retail executives and most influential



Join us! Women Impacting Storebrand Excellenceâ„¢ (WISE) is a nonprofit professional development organization impacting the store brand industry by championing diversity and inclusion. Our educational webinars, mentorship programs, and networking opportunities are designed to help you grow professionally, expand your network, and meet your 2020 career goals. WOMENINSTOREBRANDS.COM



No Limits to Snack Enjoyment The Frostkrone Food Group adds a good helping of enjoyment to everyday life with its huge selection of street food products.



Delights like the incredibly tasty Crispy Mac’N’Cheese Bites. Fried in tempura batter until golden and crunchy on the outside, their filling reveals the heaven of macaroni in a tangy, creamy, soft cheese sauce. A spicy alternative - creamy Chilli Cheese Nuggets with their filling of mild and creamy soft cheese set alight by fiery, chilli pepper slices. The bestseller: crispy mozzarella sticks filled with melt-in-the-mouth mozzarella. Straight out of the freezer into the oven. In a few minutes all the amazing variations on the finger food and snacks are ready to be savoured.

When developing new street food variations, the creative movers and shakers of the Frostkrone Food Group know no limits. The aim is to give their snack-loving target group a constant stream of scrumptious innovations. So it’s no surprise that the company’s products are in shops, in the food service segment and at snack stations right across the globe - in Switzerland and the Netherlands, in Scandinavia, France, Spain, Portugal, Great Britain, in Eastern Europe, in the USA and also in Asia.



Working Together To Build A Promising Future While we do not have a crystal ball, the future is by far not very clear. Technologies improve while consumers are much more educated on where products come from and how they are made. The three pillars of sustainability are economic development, social development, and environmental protection.

are extremely beneficial to the environment. MZB fully supports sustainable packaging with the steel can. The can is the most recycled food and beverage container in the U.S., greatly reducing the amount of material going to landfills. Cans are made with more recycled content than most package types, which reduces the demand for new natural resources. And it’s the most durable and robust container, maximizing shelf life and ensuring the highest degree of product quality.

Economic development encompasses giving people what they want without compromising the quality of life. Social development encourages people to participate and teach them about the effects of environmental protection. Environmental protections defines how we should study and protect ecosystems, air quality, integrity and suitability of our resources while focusing on the elements that place stress on the environment.* Given the fact that coffee is one of the world’s favorite beverages, coffee is still experiencing a sustainability shortfall. Coffee farmers continue to face difficulties while the cost of coffee continues to decrease. Farmers are forced between fertilizer for their crops or food at their table. Massimo Zanetti Beverage USA continues to team with companies like Fair Trade, Rainforest Alliance and UTZ in order to encourage good farming practices while ensuring farmers receive a decent living wage. Consumers now have the chance to make a difference with their purchases. Shoppers are paying attention and



MZB strives to keep a continuous focus on limiting waste while creating a better environment for all. Think with humility, explore your sustainability options with Massimo Zanetti Beverage USA. Clay Dockery, Division Vice President, Corporate Brands, Speaking at Packaging Speaks Green in Bologna, February 20, 2020

Source: Sustainability Report 2014, Can Manufacturers Institute

rewarding a company’s environmental efforts by giving them their business. Products that include sustainability claims, fight child labor, push for gender equality, fights poverty and supports workers. Sustainability doesn’t stop there, many packing options are in use today that*



A History Of Quality And Care Quality, safety and care are the pillars of Gruppo Germinal which has been working in the organic industry for over 40 years, becoming a benchmark in this field.

with suppliers, total control of the supply chain and high food safety standards (more than 5,000 analyses/ year are performed by accredited laboratories on raw materials and on final products).

Gruppo Germinal is based near Venice, Italy, and manufactures premium quality organic products, also for specific nutritional requirements such as gluten free, vegan and baby food. As one of the largest 100% organic manufacturers in Europe, Germinal offers a wide range of products: sweet and savoury bakery, completed by a full range of glutenfree pasta and breakfast cereals. Gruppo Germinal also has a factory for the production of ready meals, all organic, vegan and gluten free. All organic products made without colouring agents, preservatives, additives and GMOs. The base of authentic organic are high quality traceable raw materials for a superior taste. A reliable, solid sourcing and supply chain are critical for the production of real organic food. For example, Germinal has set up a guaranteed and certified short production chain for flour supplying with the farmers and mills, such as the spelt with the fields located into Ferrara area (Emilia-Romagna region) or rice, exclusively grown in the north of Italy.

Traceability and transparency are fundamental for the company and are reflected in more than 15 third-party certifications, long-lasting relations

Transparency means attention to the conditions of those who work in fields, too. Gruppo Germinal supports long distance projects to guarantee fair working conditions in collaboration with “CTM Altromercato”, an Italian fair-trade company. Sustainability is a daily commitment for Gruppo Germinal, performing many concrete activities: paper and cardboard packaging are collected and recycled by a specialised company with latest state-of-the art recycling technologies. The Gruppo Germinal plant features a grid-connected photovoltaic power system for eletricity production that leads to a CO2 saving of 25% every year. All packaging materials are 100% recyclable. New: recently Germinal has sourced a solution to eliminate plastic from the packaging. The primary packaging of some products has been replaced by an innovative biodegradable and compostable material, obtained from completely vegetable substances in accordance with the European standard Uni En 13432 and certified “OK Compost”. The new packaging material is the result of many years of R&D performed to reduce as much as possible the impact of on the environment and maintain the organoleptic properties of the products.


Italian Suppliers Lead the Way in Sustainable Initiatives Asolo Dolce Asolo Dolce has always believed that great products come from great sources, and clean energy is one of them. They have combined tradition with innovation by investing in a Photovolaic System in both the production plants, 350KW per Asolo (Tv) and 100KW per Rignano sull’Arno (Fi). This investment has greatly reduced the impact of the company on the environment, and is going to be expanded in their future plans. In order to attain their vision of making traditional Italian products in a high tech facility that respects the environment, they plan to reduce the consumption of non-renewable sources to a minimum.



In 2016 Asolo Dolce obtained the CONAI award for the packaging used in the production of its delicious biscuits. The contest rewarded the companies with the following average features: 19% savings of CO2 emissions in the atmosphere, a reduction in energy consuption of 18%, and in water savings of 22% compared to the market. These and other real actions are taken to assure a better future for our children and theirs.

La Doria S.p.A. La Doria core values that are the driving force behind the company include considerations such as legality, ethics, openness, honesty, workers’ rights, respect for the environment, and the improvement of land.

To discover more about La Doria’s commitment to sustainability find its Sustainability Report at sustainability-report

The Company believes in responsible management of the supply chain, so follows strict rules that are consistent with its commitment towards productive sustainability and corporate responsibility. La Doria works with a strong commitment to reducing the impact of business on the environment and to managing energy resources sustainably; to optimizing production processes to reduce waste and inefficiency; to working alongside farmers’ organizations to promote tools and solutions that ensure that farming is done efficiently and sustainably; to maintaining high levels of food quality and safety; and to improving the health and safety performances of workers. It strives to increase the use of sustainable packaging, to improve the development of human resources and to promote the circular economy.

Lucart S.p.A. The sustainable innovation is born from the collaboration between Lucart and Tetra Pak. The consistent and innovative path taken by Lucart has made the company a point of reference for eco-tissue. In 1998, it was the first company to launch a recycled paper brand, which has evolved into the Grazie Natural range, a symbol of the circular economy. Paper obtained by recycling cellulose fibres contained in drink cartons. Lucart’s production process separates vegetable fibres from

polyethylene and aluminium, which the company ships for re-use in manufacturing of products such as pallets, stationery, and even mooring poles used by gondoliers in Venice. Grazie Natural has EU Ecolabel and FSC Recycled certifications; it is sustainable not only for being tissue from recycled paper, but also for the use of paper packaging, as it drives forward research on recycled plastic packaging that will soon be available in the market.


Temperatures are rising, ice caps are melting causing a rise in sea levels, the planet is on fire from Siberia to Australia, and from the Amazon to the Canaries, and increasingly violent and unpredictable climatic phenomena are punctuating long periods of drought. What if all this could be stopped or, stemmed, by what we put on our plates?

V-LABEL The V-Label brand helps companies to identify their products as suitable for vegetarians and vegans in order to meet the growing demand of consumers who, in turn, welcome the comfort, assurance, guarantee and assistance provided when selecting sustainable products suitable for their needs. The task of the V-Label brand is to help companies to achieve visibility for their vegetarian and vegan products, increase the amount of these on the market and ensure quality standards for end consumers.

Eating in a more sustainable and responsible way is feasible, possible and necessary. Eliminating or reducing meat, fish and animal-derived products is not impossible. The hands of the Doomsday Clock are dangerously approaching midnight, with only 100 seconds left until humanity’s self-destructive end. This instrument takes into consideration various factors, such as threats of war along with relative nuclearisation and climate change, which contribute to reducing our chances of survival.

Producing one kilo of meat requires the use of 15,000 liters of water compared to just 3,000 for a kilo of wheat; a hectare of land intended for cattle breeding can feed 22 people instead of just one if it is used to grow potatoes, and about 14 % of all greenhouse gas emissions from humans result from intensive farming. Being vegan or vegetarian doesn’t necessarily mean being sustainable, but vegan and vegetarian lifestyles certainly are. Reducing our consumption of meat and animal-derived products would help us to gain precious seconds and move the hands of the clock back. Change is needed: if not now, when? Respect life. Inspire the change. This is the mission of V-Label Italia, because it is necessary to create awareness to create change, now more than ever.

Molino Nicoli Molino Nicoli received an ISM award 2020 as “Best innovative product breakfast cereals” for - Vitabella allergen free oat granola with dark chocolate packed in innovative recyclable paper. For Molino Nicoli, sustainability is dayby-day improvement, their sustainability pillars are: 1 Photovoltaic Systems in place generating green energy for 25% of their total energy consumption 2 Eco-Packaging: • 95% certified recycled paper • eco-sustainable inks used • secondary packaging 100% recyclable • new project for replacing plastic bag with compostable /recyclable material They use recycled paper packaging certified by Aticelca 501, which provides a second life to their packaging.



Why use laminated in paper? • T hey use Kraft paper: 100% natural and renewable; allowing them to sustain the decisions taken during the Climate Change Conference- Paris 2019, to reduce the use of fossil raw materials and trying to obtain the most Circular Economy possible. • K raft paper is recyclable: excellent source of fibre for recycling industries; its long and strong fibres can be recycled several times. The recycling rate of paper in Europe is 72.3%. Their pack is also certified FSC Chain of Custody, CoC - It ensures the traceability of the materials coming from FSC-certified forests and it is essential to be able to apply the FSC labels on the products.

For more information please contact +39 035 68 98 11


C O N V E N I E N T , I N N O VA T I V E , G O U R M E T S O U P S

Nuova Terra:

A New Brand Indentity for an Innovative Range. The Carapelli and Barbagli families continue to invest in Nuova Terra, a historic brand and one of the most important players in the soup, cereals, legumes and seeds sector. Thanks to a cutting-edge R&D department and the support of professionals and experts in the marketing and nutrition sector, the Le Bontà company relaunches the Nuova Terra brand with a completely renewed assortment consisting of 3 new lines: “I want to be well” designed for those who want to follow a varied and balanced diet without giving up the taste and pleasure of good food, “I want to rediscover” created for those who love the taste of traditions and the genuine flavors of the past and “desire for gourmet”



dedicated to those who enjoy food as a sensory adventure and love refined cuisine and experimentation. Giacinto Carapelli, Export Director introduced us to these products during Marca Bologna and told us, “For the first time in the fruit and vegetable sector, we are talking about gourmet and for the first time we are also talking about ready-made and quick-cooking products: the new 14 soups are prepared and cooked in 15 minutes. No longer just combinations of ingredients but dishes balanced in flavor, appearance and aroma studied by nutritionists and food technologists. The innovation of Nuova Terra is seen through the restyling of the packaging: a new contemporary, distinctive

graphic image capable of telling the different stories of the brand and giving strong visibility to the new logo that is both modern and traditional but strongly linked to the earth and its elements and which speaks to the evolution of the brand towards ever increasing solutions that fits the needs of the consumer. Today Nuova Terra is close to the consumer but also to the planet and to the theme of sustainability: the new packaging is 100% eco-sustainable with a totally recyclable paper wrapping.”



In Private Label Wine We Trust

This is the first in a four-part series on private label wine. As the PL wine market grows nearly as fast as consumer awareness, we asked Hans Kraak, a wine journalist, to provide some insights for retailers.



What is a good wine? I asked a wine specialist in a store of an international wholesaler who advises and delivers wine to consumers and restaurants. At the same time realizing the difficulty of my open question, which I asked on purpose to see what he was coming up with. After a slight sigh (indeed, where to start) he took the challenge. ‘Well, that’s a very broad question’, he emphasized and in the next ten minutes peppered me with his questions about my purpose with the wine: is it for lunch, dinner, desert, appetizer or a party; with meat or without meat; fish perhaps; the type of guests I was expecting; what my wine experience was and of course how much money I would like to spend on average for a wine? With his arm he waved over the shelves in his warehouse: ‘More than 1,000 different wines from all over the world, tell me?’

Imagine the average retail customer, standing in front of the waterfall of wines, no personal coach available. Nevertheless, most retailers have specialized buying teams to fulfill their demand. Their task is difficult, but all signs indicate they succeed better and better, especially when it comes to their own branded wines. The proof is in the figures. Between 2014 and 2018, according to IWSR’s market research agency the consumption of private label wines in the US for example rose 9 percent and in the UK the growth even was 13.5, while in the same period branded wine consumption declined. In the coming five years it’s expected private label wines will gain more market share at the cost of branded wines. One of the reasons for this positive outlook is the growing trust customers have in retailers own branded wines. The prejudice about private label wine, being of dubious quality and existing of bottles only coming from

bulk, is fading and so do the voices of biased snobbish connoisseurs. As in general in the world of private label manufacturing, premiumization also spreads out in the wine bottles. More and more customers recognize the effort buying teams put in serving the best value for money of the products on the shelves. Not the complicated labels of branded wines but the trusted, uncomplicated private labels gain momentum. Does this mean boring uniformity? Certainly not: for instance ALDI SĂźd expanded his Exquisite Collection of wines with smaller producers from undiscovered regions and offers reliable and high-

quality wines that customers might choose blindly. The bottom line for private label wines are technically well made wines; basically, buyers have a nose for them. After that some retailers help customers with taste advices placed on the shelves or articles in their store magazines and digital apps, preferably backed up by the opinions of awarded sommeliers. In the end it’s the good wines serving satisfied customers for an affordable price. In the meantime the retailers can sell beautiful products with relative high margins, with a relative risk-free shelf life, easy to ship as well.

Hans Kraak is educated in biology and journalism and wrote two books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in Voeding Nu, a business to business platform on food and health, as a food and wine writer he publishes in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.





D N A D A E L E H T E K A D HOW TO T N A E L B I S I V , R A E L C CREATE S T R O F F E FOCUSED Sustainability is one of the most important causes and consumer concerns of our time. It is increasingly affecting the way we buy, the way we behave and how we perceive retailers, restaurants and brands. And the truth is, while almost everyone is doing something with regard to Sustainability, it varies significantly in its clarity of communication, sincerity and accountability of actions. Consumers are assaulted with different language around the initiatives – green, clean, sustainable, ethical, lifecycle management, etc. – and the breadth and umbrella of sustainability in the four

walls of the store is also treated very differently retailer-to-retailer. For some, the sustainability initiatives are more inward-facing to suppliers, affecting the backstage, and to others the efforts are more outward-facing to actual shoppers. In what follows, we will try to explore differences in sustainability execution, both the strategies and tactics, and try to shine a light on retailers/brands that are leaning in ahead of the curve. We will make the argument that it will be better to lead in Sustainability than to follow, and that your company or brand will benefit by having a strong, visible and accountable point of view. Importantly, we will also show how retailers’ own brands can play a vital role in their overall sustainability vision.





The actions around sustainability have been fierce over the last year and they are continuing. In all of these initiatives, it is important for retailers, food service and CPGs to distill their sustainability platforms with the following objectives in mind: • Who is the sustainability message for? Investors, suppliers or the consumer?

RESOU RCE POS ITI VE Our aspiration to become resource positive means we will give more than we take: storing more carbon than we emit, providing more clean, freshwater than we use and eliminating waste.

2 0 3 0 P R E L I M I N A RY TA R G E T S





in carbon emissions

in water used in direct operations and coffee production through conservation or replenishment

in waste sent to landfills


• If it is for consumers, is it for the “deep green” or “newly initated and receptive” sustainable shopper? • Is it compact enough, both in language and in definition, for it to be universally and simply understood? • Is it achievable? • How will you be accountable for it and report it?

Expanding plant-based menu options

Shifting away from single-use to reusable packaging

Investing in regenerative agriculture, reforestation, forest conservation and water replenishment in our supply chain

Better ways to manage our waste

More eco-friendly stores, operations, manufacturing and delivery

“As we approach the 50th anniversary of Starbucks in 2021, we look ahead with a heightened sense of urgency and conviction that we must challenge ourselves, think bigger and do much more in partnership with others to take care of the planet we share.” KEVIN JOHNSON chief executive officer, Starbucks Coffee Company

Most recently in the food and beverage arena, Starbucks announced (January 2020) a new Sustainability Pledge, saying their overall ambition is to “give more than it takes away from the planet.” They have stumbled in the past in hitting certain published sustainability targets, but they are refreshingly open about this saying “we don’t fully understand all the complexities and potential consequences”, they are relying heavily on partners like the World Wildlife Fund (WWF) to help, and have indicated a renewed willingness and transparency to succeed.



LEARN MORE Tesco also recently reported (Dec. “Our aspiration is to become Visit or text GREEN to 73356 to 2019) new Sustainability ambitions resource positive – storing more stay up to date about Starbucks commitment to environmental sustainability. that are measurable, with an actual carbon than we emit, eliminating waste, and providing more clean wa- Sustainability Basket Metric they are also developing with the ter than we use,” said Kevin JohnWorld Wildlife Fund, which will be son, Starbuck’s CEO. This involves refined over the next year. Tesco in three goals to be met by 2030: an overarching way has committed • Reduce carbon emissions by 50% to a 50% reduction in the “environmental impact” of the aver• Reduce waste sent to landfills age U.K. shopper’s basket by the from stores and manufacturing by 50% year 2030 – the Metric will literally measure and track this based upon • Conserve or replenish 50% of sustainability criteria like food and our water use packaging waste, and also deforestation and climate change. Message and data rates may apply. Text STOP to 73356 to opt out, text HELP for more information. By opting in, you agree to receive recurring messages from Starbucks, which may be sent through an automated dialing system. Consent is not required to purchase. See our Privacy Statement and Text Message Terms: ©2020 Starbucks Coffee Company. All rights reserved.

Tesco’s initiatives are unarguably positive, though it does raise the question of how much of this is clear and tangible to their shoppers. Lessening “waste” is the easiest measure to grasp for most consumers, with the other sustainability facets being equally impactful to the environment, but more nuanced to shoppers. As the WWF says hand-in-hand with the Tesco Sustainability Metric news, “food production is … the leading cause of tropical deforestation and is responsible for 24% of the world’s greenhouse gases.” All true, but consumers are confused about what they can effect tangibly, with “59% saying they are confused about foods that are counted as sustainable.” (source, The Guardian, U.S.). This underlines the importance of education, and keeping your sustainability goals and communication simple to understand.

• L oose fruit and vegetables more extensive than any other supermarket. • R efill areas for frozen fruit, laundry detergent, water, beer, coffee, wine and 28 dry grocery products • Recycling stations • Plastic wrap-free plants and flowers And if you look closely at this Unpacked Test Store (which Waitrose evaluated during summer 2019), they also extensively incorporated their own brands in the initiative - a highly visible and tangible Sustainability retail execution that got consumers involved and talking (and even behaving differently)!



There are lots of different approaches to improving Sustainability, and attacking the backstage platforms of responsible sourcing with your supply chain, remediating energy use, water and waste across your own manufacturing and logistics infrastructure is vital. But, these are tough platforms to get credit for in the eyes of your shoppers (as well as being tough to crystallize for them). For their true activation, you have to make Sustainability efforts visible to them. In one of the most visible initiatives in the world last year, Waitrose rolled out their Unpacked store on Botley Road in Oxford, U.K., with over 200 lines of plastic-free merchandise.


Kroger in the U.S. has also embraced sustainability through both backstage and consumer-facing platforms, and like many retailers (but maybe better than most) they have a Sustainability Plan that is clear, accessible and thorough. www.sustainability.kroger. com/2020-goals There is more of an investor/supplier version of Kroger’s Sustainability initiatives, but they also do a great job of making “digest” versions that are more consumer-friendly. They are using the Zero Hunger-Zero Waste moniker, which is easy-to-understand, and have even created a social media hashtag #zerohungerzerowaste that they utilize to publish updates. Kroger has reinforced the initiative in the community, with their consumers and with their store associates by nominating and rewarding “Zero Heros” for their Sustainable contributions. Overall this has the effect of being inspirational, transparent, clear in its communication, and is highly visible to all. And remember, visibility leads to real engagement, beyond just having the positive benefits of a retailer’s role in leading the way.

E H T D N A Y T IL SUSTAINAB ENT M E V O M E D TH N I H E B E G LANGUA There is an evolution to the Sustainability movement, and the language behind it has an evolving arc too. • T he language and initiative started as “Green”, which basically meant products that were eco-friendly and safe for your home. • T he next step-up is “Clean”, which refers to ingredients in both food and non-food products that are transparent, organic and safe.

• “ Sustainability” and its umbrella are even broader, as this transcends the end “product” in every respect, including farming practices to procurement to lifecycle management. • A nd more recently, retailers are reporting on their “Corporate Responsibility”, which goes beyond sustainability and builds in ethics, global citizenship, fair trade, workplace mission/philosophy, and a company’s ethos on the “right things to do”. Depending on your company’s position and product, how you are perceived, and your overall ambition, it is important to pick the right layer and type of language. Most are sticking with Sustainability as their language, and then in doing so, they are committed to go beyond the product to live up to it.




Retailers have chosen to utilize their own brands in various ways to embody Sustainability, some with more department and category specific products, and others with portfolios that are more encompassing. Target’s launch of everspring last year is a somewhat modern take on the traditional “green” portfolio, 70+ products in paper, laundry and household that try to wedge into the success of brands like Mrs. Meyers, method and Seventh Generation. everspring complements and doesn’t displace many of the CPG brands that are known-for carving out their eco-conscious identities, but it is a relatively contained effort within the store. Remember, Sustainability transcends “green” today for many retailers, touching all four walls of the store through every type of product – from toothpaste to plant-based foods to cosmetics to teas and coffees to fashion and apparel.


Connecting the dots from an own branding standpoint, for many retailers, is better done through one, more unified approach. This is because with a larger brand that has organic, green, ethical and plant-based layers, it becomes easier (and more efficient) to communicate to your shoppers than multiple brands. This is indeed what Ahold (Nature’s Promise), Kroger (Simple Truth) and Albertsons (Open Nature – includes everything except Organic) all have chosen to do strategically – creating own brands that cue towards Sustainability and have great breadth and bandwidth. Nature’s Promise Sales exceeding $1B and 1400+ skus – a megabrand for Organic, Natural, Free-From and Eco-Friendly. Simple Truth – Sales exceeding $2B and 1550+ skus – fair trade, free-from, eco-friendly, organic, natural, minimally-processed and increasingly plantbased. It reaches all areas of the store – the perimeter, center store, non-food and HBC/personal care.



At Emerge, we are focused around two simple client objectives, which are at the heart of everything we do.



Looking to expand and differentiate their business or take new innovations to market



Wanting to build a unique roadmap and actionable tactics for Private Brand greatness


We would love to start a conversation with you Perry Seelert, Partner; Mark Dickinson, Partner +1 203 529 3668

OUT B A H C U M AS T S U J S I D E ET I D R O S PLANT-BAS C I ETH S I T I S A Y ILIT B A N I A T S U S What we are also seeing in the industry is a change in how Plant-Based foods are being repositioned as a key tenet of Sustainability. It used to be that a vegetarian and vegan diet might have been driven more by a consumer’s ethical or even health choices, but today you can’t separate plant-based from Sustainability, and this is a fairly recent insight for many shoppers. Recent studies even show that “the production of animal products generates the majority of food-related greenhouse-gas emissions – specifically up to 78% of total agricultural emissions.” (Springmann Study, University of Oxford, Journal Of Nature) In January 2020, Kroger announced that it was rolling out a plant-based meat offering under their Simple Truth brand that will include peabased patties and grinds. They also said that an additional 50 skus of plant-based products will be introduced during the year. Another approach to plant-based meats was demonstrated over the last year by none other than Burger King, creatively uniting with Impossible Foods. They took their own brand, the iconic Whopper, and exclusively developed the Impossible Whopper (“0% Beef, 100% Whopper). Still uniquely their own, but utilizing the equity of Impossible Foods. This is a novel approach that other retailers could think about and apply, in effect creating an exclusive co-brand.



THE FUTURE OF PRIVATE BRAND NOW! May 11-13, 2020 Le Méridien Charlotte, NC USA



S E V I T A I T NI I N O M M Y T SOME CO I L I B A IN A T S U S D AROUN Though the branding approaches and category territories around Sustainability vary by retailer, there are some initiatives that unite many retailers. The most powerful and adopted common initiative is around own brand packaging. Walmart, Aldi and Albertsons have all committed to totally sustainable packaging in their own brands by 2025. This is a goal known more by their suppliers and internally than it is to customers, and it is part of the backstage/procurement influence retailers are exerting around Sustainability. Though how products are sourced is definitely getting consumer-facing exposure in many cases. Sustainable fishing/seafood platforms, fair trade sourcing around coffee, chocolate, bananas and more, as well as utilizing palm oil as an ingredient are all sustainable initiatives that retailers are addressing. In fact, Iceland in the U.K. notably vowed to remove Palm Oil from 100% of its own brand products, and not able to hit their published deadline, removed 17 products from its portfolio (re-labeled, really, to not reflect that they were Iceland brand). Palm oil is said to have a major effect on deforestation, and is used in a wide variety of everyday products like shampoo and cookies. SOURCE: BBC



ICELAND’S DISAPPEARING BRAND Products using palm oil



Y T I L I B A N TAI S U S Y E K S Y A W A E TAK Own brands are becoming an important, highly visible vehicle for demonstrating retailers’ intent around Sustainability. This will only increase in the future, because it is the best and most prominent way retailers can get unique credit for what they are driving. Many retailers as you can see have ambitious, overarching Sustainability goals, and I think there are some lessons in all of this to embrace for the future. Here are four crucial takeaways:

1 Keep your language around Sustainability accessible to all, clear, and even inspirational. The umbrella around Sustainability is broad, and even confusing to many consumers, so keep your tone educational, honest and simple.

2 Be fully transparent in what you are trying to achieve, even with a little humility. As we have noted, Starbucks had to change course on many of their published goals, and Iceland has been criticized for merely “re-labeling” products from their own brand portfolio. Don’t set goals just for the investor community, but ensure there is visibility around them to your shoppers too. Kroger’s Zero Heroes is a great way of engaging the community in Sustainability.

3 Make a real commitment to infrastructure. The retailers and CPG manufacturers that are excelling in the Sustainability space have dedicated senior management and teams, and their plans are not being created off the side of people’s desks. To have any effect on Sustainability and what you are doing as a company you have to have dedicated buy-in from the top-down, engagement throughout your organization, and full-time infrastructure.

4 Consider how your sustainable initiatives, products and e-commerce can all have connectivity. While concern about sustainability is universal across all generations, there is resonance especially in your Gen Z and Millennial consumers (and remember that they are digital natives). Take notice of Thrive Market, a $59.95 per year membership e-tailer, purely digital, where Sustainability is a major platform of what they sell and who they are. Sustainability will only continue to be embraced, continue to be mainstream, and increasingly will be a priority for shoppers. It will simply be an expectation they have, and the days of “are they willing to pay more for it” are over. Lead through example, engage your consumers, and you will reap the rewards.

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Perry Seelert is a retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose. Please contact Perry at




ALBERTSONS, KROGER, AND WILLIAMS-SONOMA COMMIT TO FAIR TRADE CERTIFIED COFFEE AS PART OF SUSTAINABLE COFFEE CHALLENGE Fair Trade USA, in collaboration with the Sustainable Coffee Challenge, announced late last week another round of historic commitments made by leading retailers in support of sustainable coffee sourcing and improved farmer livelihoods. Coffee farmers around the world have been struggling with record low C-Market prices for the last year, and the Sustainable Coffee Challenge is one way that the coffee industry is taking action to bring about positive change.

TRADER JOE’S REMOVES 6 MILLION POUNDS OF PLASTIC FROM PACKAGING We removed nearly 6 million pounds of plastic from our private brand packaging – 6 times the amount we committed to at the beginning of 2019! A fundamental focus of sustainability is maintaining product integrity and preventing food waste. We strive to balance the key role packaging plays with the realistic opportunities for recycling materials and what is the “best choice” for sustainability, which makes this work complex. To help us navigate these complexities and identify packaging improvement opportunities, we created a five-point sustainability framework through which we have been conducting a product-by-product evaluation.

FROM THE ROOFTOPS, BIG BOX STORES ARE EMBRACING SOLAR Target’s famous bull's-eye is so cosmically linked with the brand that it’s hard to imagine the retail behemoth ever messing with the logo’s red color. But over the past decade — under pressure from customers, shareholders and employees — Target’s retail future is morphing into a very different hue: eco-green.

THE FOOD INDUSTRY LOOKS TO TURN GARBAGE INTO GOLD Food and beverage companies are combing through their garbage looking for potential profits. Mondelez International Inc., Starbucks Corp. and Anheuser-Busch InBev SA are among the industry giants developing foods and drinks from foodstuffs like cocoa husks and spent brewing grain that they and their suppliers have long discarded. They’re hoping to attract consumers who say they want companies to waste less and lessen their environmental impact.

IN THE FUTURE, EVERYTHING WILL BE MADE OF CHICKPEAS America is finally embracing an ingredient that much of the world has relied on for millennia. In 2007, Poorvi Patodia was pregnant and felt like she was eating too many chips. Her cravings for salty, crunchy snacks were intense, but what moms should eat while pregnant is a touchy subject. “I had this thought of, What else could I be eating that’s better for me?” she says. “I remembered these roasted chickpeas that my mom used to make.

PLASTIC TO-GO CONTAINERS ARE BAD, BUT ARE THE ALTERNATIVES ANY BETTER? Single-use plastic bans are showing up across the nation. But compostable plates and forks may not solve the plastic crisis. On January 1, Berkeley, California rang in the New Year by putting a new rule in place requiring all cafés and restaurants to start charging 25 cents for disposable cups. The cups, in addition to lids, utensils, straws, and clamshells, must also now be certified compostable. This summer, eateries that offer on-site dining will also be required to serve customers using reusable plates, cups, and cutlery.


SAINSBURY TO SPEND $1.3 BILLION ON 2040 NET ZERO CARBON TARGET J Sainsbury Plc said it will spend 1 billion pounds ($1.3 billion) on a plan to reach net zero greenhouse-gas emissions by 2040. The U.K. grocer intends to halve plastic packaging by 2025, reduce food waste and lower its water usage, according to a statement Tuesday. It will also install LED lights in stores, use more electric vehicles and alternative fuels and plant more than 1.5 million trees by 2025. Sainsbury joins a growing roster of companies pursuing a goal of zero net emissions, meaning they aim to eliminate as much of their carbon footprint as they can and offset the rest. Nestle SA, Qantas Airways Ltd. and Thyssenkrupp AG have committed to be net zero by 2050. Earlier this month Microsoft Corp. pledged to be “carbon negative,” meaning it will remove more carbon than it emits, by 2030, while Starbucks Corp. outlined a goal of becoming “resource positive” in the long term.

2020 WILL BE THE YEAR SUSTAINABILITY GOES FROM BUZZWORD TO NECESSITY Everybody wants sustainable products, and retailers are putting pressure on manufacturers to deliver goods that satisfy consumers' new preference for green and clean options. This means manufacturers need to implement technology to track where their products come from and what they are made of. They will also need to plan around shorter shelf lives that result from fewer additives and preservatives. The upside will be a revitalized industry with increased revenues and the opportunity for insurgent companies to challenge the huge CPG giants.

LIDL AND KAUFLAND HELPING SHOPPERS TO BUY RESPONSIBLY Lidl and Kaufland have committed to reducing their consumption of single-use plastics throughout their operations and range by 2025. This is part of their 360-degree strategy to help educate shoppers about environmental responsibility, to review the use of plastics in their operations and work in partnership with suppliers to reduce the use of plastic packaging. To underline the success of these steps, the German retailers have launched a campaign to illustrate how they have executed the strategy in their REset Plastic. 72




The world economy cannot function without packaging. Packaging cannot ignore sustainability. The packaging world has replied positively to the call of Packaging Speaks Green, the international forum for sustainability in packaging, organized by Ucima and FICO Foundation. They participated in two days of reflections and proposals on how to make the packaging industry more sustainable. There were 35 speakers, 500 participants and 40 journalists from more than 20 countries. The participants confirmed what is needed now: new production systems that includes new technologies and research on reusables, recycleables and compostable materials; consumers education and new political regulations worldwide. “All this must not be delayed also because of the climate change matters that affects the entire planet earth”, declared Tim Letts of WWF. In order to respond to the needs of a more exigent consumer devoted to green, the packaging sector is looking for smarter, digital and flexible packaging. These would provide profitable economics results

to long term sustainability investors, permitting the application of the solutions. “After this first great success – as Mr. Enrico Aureli, President of Ucima, announced at the end of the conference - the Forum will be organized every year. Ucima is also interested in building a “monitoring center for innovative materials and

technologies”, this will be open to the private and public sectors. Look for further announcements in the next issue of Global Retail Brands.




CREATIVE BRANDS TACKLE NEW TRENDS In preparation for 2020 trends, many of our clients began to comply by adding new products and updating current formulas to meet customer expectations. One trending category we saw a focus on was the everyday snacks. Sprouts Farmers Market, for example, decided to introduce Grain Free Tortilla Chips to some of their snack shelves alongside brands like Siete, Garden of Eatin’ and The Real Coconut. Ingredients like cassava flour and coconut flour stand strong as healthy replacements for the standard grain bleached flour, wheat and barley. Smart and Final added to their Sun Harvest brand by introducing coconut flour as another way to reinforce the variety of options consumers have as trends change. Simply including or substituting these new ingredients isn’t enough to convince shoppers that the product is worth buying. That’s where we at Marketing by Design (MBD) come in! Product packaging tells the product’s story and sets an expectation for what the food experience will be like. Going back to the Grain Free Tortilla Chips for example, our team worked hard to research many brands that helped inspire us to create the new packaging, reflecting 2020’s trends, for this new product. Details like bright captivating colors, strong flavor rich photography and informative claims are all important when communicating the product’s personality. Since MBD had four flavors of those new chips to work with, you can imagine the team had a lot of fun with the designs.



Another category we saw changes in this year was desserts. Plant-based products have been booming and while there are great plant-based alternatives to Dairy, they will never replace the entire industry. In 2019, Sprouts Farmers Market and 7-11 added products like Non-Dairy Frozen Desserts to their shelves. Both products have multiple unique flavor recipes made up of rich ingredients that appeal to those shoppers looking for a guilt-free belly-happy dessert. When working on the designs for these desserts, we focused on fun colors and decadent imagery to express the various flavors that each brand had to offer. In addition to those elements, an on trend change across the packaging for these alternatives is creatively emphasizing that the product is a dairy free option. Calling attention to that on the packaging is an important part of communicating the product’s personality. Another element important to communicating trends and industry shifts is the romance copy. Romance copy, a description

about the product typically added to most packaging, truly is an opportunity to tell a short story for a consumer to read. It should be powerful, concise and enticing, acting as another way to encourage shoppers to try something new and on trend. Many brands look to revamp old products and add new products to their shelves and we’re lucky enough to work with our clients to help make those products come to life. Our team at MBD is constantly searching for new trends, so it’s important that when we do notice a new shift in the industry, we communicate it with our clients and advise them with the best creative options to highlight and execute those changes. 2020 is projected to be a very sustainable year in the product packaging industry. We are expecting great change in packaging materials, in product ingredients & claims and in the way trends continue to be communicated creatively to consumers.

Hayley Miller For about two years, Hayley has worked as a Project Manager at Marketing by Design, a branding and packaging design agency specializing in high volume retailer programs. It was a love for writing that sparked Hayley’s passion in the creative Marketing industry, so it’s no surprise that her role at MBD honors her determination and skillset perfectly. Outside of work Hayley enjoys spending time with friends and family, being active, and trying all the best restaurants in the greater Phoenix area. MBD’s track record for creating intuitive design systems for store-wide branding and rolling out more than 10,000 SKUs each year gives Hayley ample opportunity to grow and expand her love and passion for all things creative.



CHRISTOPHER DURHAM President MY PRIVATE BRAND Co-Founder, the Vertex Awards

2020 is shaping up to be another record-setting year for private brand. Retailers around the world are committed to growing their brands and leveraging them to differentiate and win. The year is well underway, and we have been diligently working to put together an exciting collection of events designed to encourage innovation, raise the level of package design, and promote private brand growth. The Vertex Awards (, the



groundbreaking partnership between Global Retail Brands Magazine and My Private Brand, continues its 7-year history of package design leadership and explosive growth. This year the Vertex Awards will celebrate the winners with two awards ceremonies. The Vertex Awards North & South America Ceremony will be May 12, 2020, at the Le Meridien hotel in

Charlotte, NC. The ceremony will be at the end of the first full day of the Velocity Conference, with a rooftop cocktail party to follow. The Vertex Awards Europe, Africa & Asia Ceremony will mark the first black-tie gala. The event will be Wednesday, May 27, 2020, at the W Hotel in Amsterdam. The ceremony will follow cocktails and a threecourse dinner.

This year will mark the fourth anniversary of the groundbreaking Velocity: The My Private Brand Conference (mpbvelocity. com) occurring May 11-13, 2020, at the Le Meridien Hotel in Charlotte, NC. The gathering is a thought leadership forum dedicated to private brand strategy, development, manufacturing, quality, design, and management. The conference has featured an exclusive lineup of speakers from the world’s top retailers, including Walmart, Kroger, Publix, Ahold Delhaize, and dozens more. In 2020, the conference continues to be committed to pushing the industry forward, disrupting the conversation, and creating unparalleled one-one connections. The inaugural edition of the Velocity Europe conference hosted retail and private brand executives from around the world in Lisbon Portugal to learn, debate, and network.

In 2021 the event will continue forward as a biennial event. We are currently exploring locations, themes, and speakers for the next conference. In 2019 Walmart, Kroger, Metro, Waitrose, Carrefour, and retailers around the world made significant commitments to sustainability, and private brand was at the center of those commitments. With that insight, we will introduce the My Private Brand Sustainability Summit on October 15, 2020, at District Hall, in Boston, MA. The goal of the event is to ask questions and challenge existing answers – about sustainable packaging, ethical sourcing, and authentic marketing – and we are not the only curious ones. The event is a day to find the answers that help retailers, and manufacturers get closer to what “sustainable” means to you and your customers. And: how private brand can not only increase profitability but change the world. The conference will feature an exclusive lineup of the brightest retail executives and most influential sustainability leaders for a unique look into the pressing challenges, emerging trends and significant opportunities sustainability presents for retailers and their brands.

Christopher Durham Founder, My Private Brand and The Velocity Private Brand Conference. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.



STEPHEN MARSHMAN Business Development Director SGK


Sustainability has become a topic that no one can or should ignore. But this is not a new issue. From a packaging perspective, there has long been a drive to design and introduce materials and structures that are kinder to our planet. What has felt different over the last twelve months is the urgency with which the subject is being discussed. This is due, in no small part, to what we might call the “Attenborough” effect; a high-profile figure elevating the issue to a new level in the public’s consciousness through the emotive imagery of our oceans choking in plastic. Some would argue that there is an oversimplification in the primary message that most audiences have inferred: “all plastic is bad”. And while this might be misleading and even unhelpful, few would dispute that placing environmental concerns over packaging waste at the top of the agenda is a bad thing.



One question that remains unclear is exactly who owns this particular agenda item? Of course, the correct answer is that brand-owners, retailers, governments and consumers have a collective responsibility to protect our planet. And we can see changes on all fronts. Consumer packaged goods companies create and refine their 2025 sustainability pledges. Retailers draw up preferred materials guidelines. New generations of consumers have higher than ever expectations with regard to the sustainability of the packaging that protects the goods they buy. Governments look to update the legislative framework and provide more funding to support waste and recycling initiatives. Few would dispute that any of these efforts are well-intentioned but there are many who would argue that none of these groups are doing enough and that the overall approach needs to be more cohesive.

Below, we’ve outlined four subthemes related to the sustainable packaging conversation and highlight the importance of partnerships in order to succeed.

Say It (Or Do It) Like You Mean It.

For far too long, the approach to sustainability from many companies has smacked of tokenism, rather than a genuine effort to bring about meaningful change. For some big packaging producers, historically this has taken the form of treating environmental programs as box-ticking exercises, or they’ve been guilty of “greenwashing”— exaggerating or misrepresenting the environmental benefits of your organisation’s products or practices. More well-informed consumers are increasingly attuned to these misleading approaches and the negative publicity can be damaging. Sustainable packaging programs are no longer just a “nice to have”—it’s time to get real.

Fact Over Fiction.

While we acknowledge that sustainability is being talked about more widely than ever before, it doesn’t necessarily follow that there is more clarity on exactly what we need to do. Even a high-profile impact like that achieved by the Blue Planet docuseries can add to the confusion, rather than simplifying the issue. Though not by design, the overwhelming takeaway message seized upon by many who viewed these documentaries would have been that plastic, as a packaging material, is universally bad for our planet. While no one refutes that certain plastics undoubtedly need to be removed from the supply chain, in many cases plastic will provide a packaging solution with an overall environmental impact that is less damaging to the planet than other materials. This oversimplified binary view of packaging materials regards alternatives, such as aluminium and glass, as universally good, which, when considering the overall environmental impact, is not always the case. The underlying message is that as both producers and consumers we need to be better informed.

To Fix It, You Might Have to Break It. Closely linked to practices like greenwashing, is the idea that we might make incremental changes that will bring about an end to the global environmental crisis. This view is starting to sound outdated and we will need to think far more radically in order to bring about meaningful change. There needs to be a more disruptive approach. In packaging terms, this means going beyond just trying to recycle our way out of the problem. We need to think about new models that not only recycle packaging more efficiently, reduce material usage and reuse packaging but potentially eliminate the need for traditional packaging formats altogether. This

is one such model from Loop, whose at-home delivery service is specifically designed around eliminating packaging and the use of reusable containers.

Tomorrow People. Loop represents a different type of consumer experience. Not only is the bricks-and-mortar store eliminated but in many cases the product packaging has gone too. To deliver solutions that are going to achieve meaningful sustainability targets and still retain and grow brand loyalty, packaging producers need to think themselves into the heads of generations of shoppers who will buy very differently. This is about more than developing an effective e-commerce strategy. As important as that might be, technology will continue to evolve and can play a vital role in providing new approaches of marketing and delivering products to new generations of consumers in ways that protect their planet. Early engagement with these growing demographics is imperative.

So, How Can It Be Done? There is no doubt, we are stronger together. It will be almost impossible to step-up sustainability efforts to the levels they are needed if all parties don’t work in partnership.

Players across the packaging value chain, from design (strategic and structural) through to packaging producers and waste disposal specialists must collaborate with each other, and the conversation needs to engage more key groups as well. Retailers, consumers and lawmakers all have a vital part to play if we are to make truly transformational changes in packaging sustainability that will have a lasting positive impact on our planet.

Stephen Marshman Stephen has more than twenty years’ experience in branding and graphics, having begun his career with SGK in 1997. Today he works as a Business Development Director, focused on helping large organisations implement best practice processes for the development of optimised packaging and branded content. Specialising in artwork and pre-press for packaging and with a proven track record of helping clients optimise their marketing supply chains he has extensive experience of both the Consumer Packaged Goods and Life Sciences sectors. Today, as part of the wider SGK team, he is involved in a number of initiatives focused on bringing sustainable solutions to SGK’s clients.



GESINA BECKERT Senior Manager, Brand Partnerships FAIR TRADE USA®



Kakou has been with her cooperative since it went through the process of earning fair trade certification five years ago and has seen it change. Previously, she was not taking part in trainings or discussions and had no say in the cooperative’s structure and spending. When Fair Trade Certified™ was introduced, she was skeptical at first. The standard that it required was difficult to implement because it required changes. But, she says, “Now I can see that things are much more organized. After speaking to my female farmer friends, they want to join the cooperative too, so they can benefit from the governance, stability, and hope.” There are rules about the protective gear to wear in the field, how to label, and which fertilizer to use. Child labor is strictly prohibited. Over time, Kakou realized that this certification changes the way she works and the way she can participate. Hope has been scarce these last few years in Côte d’Ivoire (her home country), which produces 40 percent of the world’s cocoa. In the 2016/17 cocoa harvesting season, the market price for cocoa dropped by more than 30 percent from $1.36 to now $0.86 per pound. “Before it decreased, I was able to pay school fees for my children, could sometimes buy meat from the market, and was able to invest Fair Trade Community Development Funds



From left to right: Fair Trade USA®’s Gesina Beckert and Sadie Morgan listen as Zaté Virginie, Kakou Micheline, and Kooyone Affia, three fair trade cocoa producers and COOPATESA cooperative committee members, share about the challenges of cocoa farming.

School starts in September in Côte d’Ivoire, but Kakou doesn’t know if she will have the money to send her children to school this year.

Kakou Micheline (right) shares her experiences with a translator about the changes fair trade has brought about in her cooperative.

in projects like schools and water pumps,” Kakou says. Community Development Funds are additional funds that her cooperative earns for every pound of cocoa they sell on fair trade terms. “Since the drop, my community has had to use those funds to cover production costs and basic needs like food.”

“We are suffering,” she says. “We need money to send our children to school but we need to wait for the next cocoa harvest to be paid again. Now, our children sit at home.” The money from the last harvest that she received in April is nearly gone, spent on food, work equipment, pay for the temporary workers that helped her harvest, and the medication she needed for one of her children. She will receive money with the next harvest in October, but until then she needs to prioritize feeding her family above school fees. In the last General Assembly—a yearly meeting where all fair trade farmers in a given cooperative come together to

Fair Trade USA® staff provide training to cocoa farmers of SCAES cooperative.

vote on the spending of the Fair Trade Community Development Funds— Kakou’s community asked to increase the cash payout because they needed money to make up for their lost income from the falling price of cocoa beans. She has learned in trainings from Fair Trade USA® that the additional funds should be spent on community projects. She would prefer to get a better price for her cocoa so she doesn’t need to use the Community Development Funds for her basic needs, because she likes the idea that her cocoa beans can benefit her community rather than just her household. “It would be great if more projects around health and education could be financed,” she says. “Just recently, one of my friend’s children died from a blood disease that could have been healed if they had received proper health care.” In order to protect farmers like Kakou from low, devastating market prices, Fair Trade USA® requires companies to pay an additional amount towards the Community Development Fund for certified ingredients and at least a minimum price for some commodities, like cocoa and coffee. As of October 2019, Fair Trade USA® will increase

the minimum price by 20 percent to $1.09 per pound of cocoa beans, and also increase the premium paid for cocoa beans by 20 percent to 11 cents per pound. These increases aim to address extreme poverty and its consequences in cocoa-producing communities. Today, more fair trade cocoa is produced and available than companies are willing to buy, meaning that while Kakou applies fair trade standards to her entire crop, she only receives Community Development Funds for that which the buyer is willing to buy on fair trade terms. According to the Cocoa Barometer 2018, the industry average for cocoa beans sold on fair trade terms of that which is grown on fair trade terms is just 50 percent. “You are coming to visit us here to see how we live,” are Kakou’s parting words, “and I would like to visit the United States and see how my product is sold. I would like to share with people that they can really help us if they buy Fair Trade Certified™ chocolate. But they need to buy more so that we can educate our children, keep them healthy, and improve our farms. Can you help us sell more?”

Article originally published in October 2019 and has been edited for size.

Gesina Beckert is the Senior Manager for Brand Partnerships primarily in the confectionary industry at Fair Trade USA. With more than 7 years’ experience in driving demand for sustainable consumer goods in various roles from product management to business development, she brings a unique perspective. She joined Fair Trade in 2017 and has since visited the Ivory Coast twice, attended several industry conferences, spoke and moderated panels about chocolate sustainability. She is passionate about the power of businesses to bring positivity to consumers and producers. She hopes to leverage her experience to educate businesses and consumers about the unique values of buying Fair Trade and leave them with direct action steps to move forward.



SEAN FLAHERTY VP, Global Retail and E-Commerce Strategy UPS

ADVICE FOR LOGISTICS PLAYERS IN THE GEN-Z WORLD Is the logistics industry ready for Generation Z? That’s right: Just when you thought you had a handle on millennials, the next generation is entering adulthood and looking to shake things up. So, who are these Gen-Zers, or those born between the late 1990s and 2010? They are a group that won’t stand for the status quo, be it in business, equality, transparency, work-life balance, social justice or the environment. This is the first generation that has come of age with climate change dominating the news. As a result, shipping and logistics companies must continue to change if they hope to thrive. How so? Start with the environment. Remember how angry millennials are that generations before them damaged the planet? Gen Z carries that same ire, and members often turn to social media to share their thoughts. For Gen Z, doing well and doing good cannot be mutually exclusive. They will be looking for all shippers – land, air and sea – to find ways to be more ecologically sound. And the additional cost? Well, they’re just fine with paying a bit more if it helps the planet. Everyone knows these broad-scale changes don’t happen overnight, so logistics companies need to start making adjustments now. Where should your focus be? • Value. This demographic is willing to part with money, but they expect value. They do their research, and they expect the best. • Values. As we’ve noted, this is a group increasingly demanding change. They want companies to stand for something important, so smart operators will highlight what they believe in and showcase how they’re being sustainable.



• S peed and ease. As you do this, be crystal clear quickly. Gen Z is accustomed to sorting through vast amounts of information in record time, and they give you about eight seconds before moving on to something else. • C onstant communication. Meanwhile, this group expects communication on a regular basis. Look for more companies to offer proactive email and text updates to keep up with Gen Z’s thirst for information. • F lexibility. Gen Z is busy, and they want companies to proactively work with them. As the most tech-savvy generation ever, Gen Z understands the power they wield in writing online reviews. According to the UPS Pulse of the Online Shopper, more than onethird of global consumers will post a negative review on a retailer’s website, while at least 20 percent will post a negative review on social media. And of course, people are much more likely to write negative reviews than positive. In the years to come, smart companies will pay close attention to online reviews as the new generation takes them to another level. Online

reputation management must become a central part of any company’s marketing strategy. Before learning to work with the next generation, companies must master one important element: respect. It’s easy to look down on “kids today,” but these same kids will determine your company’s tomorrow. Sean Flaherty As Vice President of Global Retail and e-Commerce Strategy for UPS, Sean is responsible for creating solutions that enable merchants to compete in the $1.7 trillion global B-to-C e-commerce market. He empowers businesses to overcome the complexities of moving and selling consumer products in the global marketplace by optimizing their retail supply chains and improving the consumer experience. Sean’s experience is well-suited to help companies harness global commerce. He was previously UPS’s Director of U.S. International Marketing. In this role, Sean designed programs that helped U.S. businesses become more global in their thinking and compete more effectively in global markets.


PEDRO CARMO Global Sourcing Director DAYMON



Sustainable packaging innovation is accelerating at a rapid pace. Focusing on Biodegradability, Monta launches compostable adhesive tape to close “natural recycling loop” and Lunchskins launches biodegradable straws and sandwich bags kit for plastic-wary consumers. Traceability will be a must-have attribute to build consumer trust and assure product safety, an example is Danone’s ‘Track & Connect’ Service For Baby Formula.

The Stage is Set Retail is changing at an unprecedented pace and impacting private brands in a way never witnessed before. More than ever, retailers are treating private brands as their most important asset. They are not following national brands or simply offering a lowercost alternative. They are innovating and winning. Private Brands have experienced consistent sales growth in recent years, partly as a result of an increase in product innovation. U.S. private label brands have grown over $143.4 billion in sales over the past year, a figure up nearly $14 billion since 2015, according to Nielsen. Over the past year private brands have grown 3.7%, national brands have grown only by 1.9%. Private Brands consistently present themselves as the catalyst for growth in many retail channels. Consumers have had a major impact on the growth of private brands, as they seek brands and products that are unique and tailored to their diverse needs. Younger consumers are less national brand loyal and more open to experience a new product from their favorite retailer. Suppliers Role Suppliers and the manufacturing community have stepped up their game and some even play a strategic role in

challenging retailers to accelerate their private brands by suggesting disruptive products concepts and developing common strategies with the “shelf owners”. What to Watch In 2020 Research from GlobalData suggests that 2020 will be a period of groundbreaking innovations in the global food and beverage sector. Healthy foods and sustainability will be drivers. Regarding health, you can’t help notice the ever-increasing consumer demand for superfoods and functional products. Functional beverages claiming benefits such as sleep support or immune health, for example, Ocean Spray launched a superfruit juice made from Colombian coffee and vitamin C and Döhler, who provides technologybased natural ingredients and solutions, suggests that guayusa will stand out as an ingredient. There’s food “sportification” where consumers look for healthy and safe energy foods and alternative proteins. For example, Portuguese Startup Snood Foods launched Bean’Go, a brand of bean based healthy snacks. In the Netherlands, RijkZwaan also launched a vegetable snack brand aiming to “inspire healthy snacking category expansion”

The demand for plant-based products is exploding as it is a category that tackles both health and sustainability. While dairy plant-based alternatives are already well established in the category, plant-based products can now be found in more and more categories. There are Meat alternatives - after the success of Impossible Burger, Impossible Foods launched “pork” from plants; Fish alternatives - Gathered Foods and Novish-First are also investing in “fished from the garden” products; Dairy alternatives - Else Nutrition unveils plant-based toddler milk; Sauces Chilean NotCo uses artificial intelligence to develop plant-based Mayonnaise, and Dolmio launched a plant-based Bolognese sauce; Eggs; Ready-meals; Cosmetics, etc. Staying Ahead Innovation is perceived in different ways in different markets, so there is always a space in which to innovate. This road must be driven by retailers and suppliers collaboratively, and always led by consumers’ needs combined with both global and local realities. While innovation becomes the key pillar to successfully differentiating private brands, suppliers become the key partner for innovation. At Daymon we connect strategy with innovation, would you wish to know how Daymon can help your private brand please email




THE 2020 EDITION HIGHLIGHTS • A 28% increase in the number of professional attendees and 21% more exhibiting companies • Double the number of foreign visitors with meetings between exhibitors and foreign buyers increasing fourfold. • More than 90% of exhibitors have already confirmed their space for the 2021 edition The 16th edition of MarcabyBolognaFiere, the exhibition and conference dedicated to Private Label Products and organised by BolognaFiere in collaboration with ADM (the Italian Grocery Retail Association), concluded having fully achieved the expectations of its success. The results, following the two days of the event, show significant growth across the board, with particularly visible increases in the number of professional operators taking part (+28% increasing from 11,177 last year to 13,032 in 2020) and an increase of +21% in the number of exhibitors, all of which took place in an exhibition space that was 19% greater than the space at last year’s event. These increases were in line with the growing reputation of the event as a platform and meeting place for the entire production chain of Private Label Products and the growth that is now a distinguishing feature of the sector; this trend was further highlighted in the 16th MarcabyBolognaFiere Report that analysed the performance of the sector over the last year in order to asses the role of Private Label products and how they are perceived by consumers.



The study confirmed that the market share of private label products is now stable and above 20%, growth in this segment represents 30% of the growth in the entire Italian food industry in the domestic market over the last 16 years; forecasts for 2019 have also been achieved as revenues reached around 11 billion euros. The new features introduced for this edition were also received favourably by both exhibitors and professional operators visiting the event. These innovations included the new layout that assigned a specific area (of 3,500m2) for the non-food sector, and MARCA FRESH, the space reserved for the sector of fresh produce that saw the segment of fresh fruit and vegetables take centre stage, and the new Satellite fair,

organised in pavilion 28, which focused on some particularly pertinent issues such as traceability, digital industry, blockchain, organics, free-from products, with an innovative and smart format that included a schedule of in-depth, specialist meetings. The actions aimed at an ever closer dialogue with international markets led to an increase in the number of foreign buyers, with trade delegations from 32 countries, more than 4,000 planned meetings took place between exhibitors and foreign buyers during the two days of the Fair as part of the International Buyers’ Lounge. Key to the activities of internationalisation was the collaboration with ICE/ITA, the Italian Trade Agency.

much the sustainability factor has become strategic for national development but also highlighted the strong relationship Private Labels are developing with those consumers that are particularly attentive to ethical and environmental factors, who may see their values reflected by some of the large grocery retail groups.

The event saw the morning of 15 and 16 January dedicated to two conventions: the Opening convention “The contribution of Private Labels to the challenge of sustainable development and the country” organised by The European HouseAmbrosetti in collaboration with ADM (the Italian Association for the Grocery Retail industry), and the presentation of the 16th MarcabyBolognaFiere Report on the evolution of private label products in Italy – Case histories on the topic of sustainability (the

experience of international Grocery Retail), organised by BolognaFiere and ADM, in collaboration with IRI and IPLC (International Private Label Consult). Both of these events highlighted the growth of Private Label products, analysing also the key role of sustainability (understood in its broadest sense: from packaging to energy saving, promoting short supply chains to strategies for finding second lives for unsold products…). The discussion highlighted how


Finally, there was also significant participation in the other conventions in the schedule which developed the common focus of the Fair (sustainability) with dedicated indepth sessions that included events on: the importance of certifications in the free-from segment and standards for Private Labels; Cosmetics and Grocery Retail; trends and responsibilities; the role of packaging in the environmental sustainability of Grocery Retail; the Future of Private Labels in the Wine industry; today, tomorrow and abroad; Packaging Design; Innovation and Sustainability for products and processes; Blockchain for the organic sector; Organic: the right price? The multiple organic production chain and technology to provide guarantees for the market and consumers.

The general atmosphere was highly positive, and the emotional highlight was beyond doubt the extremely impressive Dr Jane Goodall with her keynote.”


BIOFACH, the World’s Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural and Organic Personal Care, achieved record highs for exhibitor numbers, exhibition space and international attendance at this year’s events. A total of 3,792 exhibitors from 110 countries showcased their products for trade visitors in a display area of 57,609 m² (net area, excluding special shows). With the trade fairs occupying two halls more than last year, more than 47,000 professional buyers from 136 countries were won over by the new developments, trends and innovations from all around the world. Making up the top five countries by visitor attendance this year were Germany, Austria, Italy, France and the Netherlands. And with just shy of 10,000

participants, the accompanying Congress confirmed its position as the largest international platform for knowledge transfer and networking. Highlight of the opening: the inspiring keynote by Dr Jane Goodall, Dame Commander of the Order of the British Empire (DBE). Petra Wolf, Member of the Management Board of NürnbergMesse, comments: “We are really pleased that BIOFACH and VIVANESS once again brought together more than 47,000 trade visitors in Nuremberg for the annual sector gathering in 2020. That’s only eight percent less than last year, in spite of the hesitation caused by the coronavirus. The chief focus in the exhibition halls was on networking, trade and interaction on topics of interest to the sector.



Please check Websites for New Dates.

2020 EDITION OF COSMOPROF WORLDWIDE BOLOGNA RESCHEDULED NEW DATES: 11-15 JUNE 2020 BOLOGNA Cosmoprof SpA, organizer of Cosmoprof Worldwide Bologna, has officially announced that the 2020 will now take place from 11 to 15 June 2020. “The latest news concerning Novel Corona Virus in Italy have forced us to review our positions” - says Gianpiero Calzolari, President of BolognaFiere. – “In agreement with the Regional Government of Emilia Romagna and with the Municipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health”.

“The decision to postpone the event from 11 to 15 June is a further evidence of our commitment to support the development of the cosmetic industry worldwide” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA. – “In this way we can offer to the over 3,000 exhibitors of this edition and to the 265,000 operators attending our exhibition every year a high-quality business event, as in the tradition of Cosmoprof. I would like to thank our exhibitors and our partners for their understanding in the latest weeks, due to the complicated scenario in which we are involved. Thanks to the collaboration of the entire industry, our event in June will be a key moment for our sector”. “Cosmetica Italia is working together with its historic partner, BolognaFiere Cosmoprof,

sharing the decision to postpone the fair to ensure maximum health and safety conditions for operators and visitors to the event” – says Renato Ancorotti, President of Cosmetica Italia - Italian association of cosmetic companies. – “Our goal is to be side by side on the occasion of the new appointment, to reconfirm the excellence of the Italian cosmetic industry, recognized all over the world and reacting positively even in contexts of uncertainty.” The 2020 program and special initiatives will not undergo substantial changes. In particular, the activities outlined in recent months are guaranteed to optimize the business opportunities of the operators attending the event in Bologna.

As the leading B2B beauty event in the Americas, CPNA welcomes the most up-and-coming beauty brands from across the world. Coupled with its Las Vegas location, packaging, contract manufacturing and private label companies have even greater access to key west coast buyers and decision makers.


NORTH AMERICA 28-30 JUNE 2020 LAS VEGAS Cosmoprof North America (CPNA), the leading B2B trade show in the Americas, is recognized for its dynamic growth and unique programs. The event offers the entire industry an opportunity to come together, make new relationships, and foster collaboration. The show is a powerful platform that has the ongoing support and presence of leading beauty associations and



key industry entities. In 2019, over 40,000 attendees engaged with a record-breaking 1,435 exhibitors from 43 countries to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing and to form key relationships with top industry professionals and retailers. The three-day event, which takes place under one roof, encompasses all sectors of the beauty industry. PACKAGING, CONTRACT MFG & PRIVATE LABEL An entire pavilion devoted to the suppliers serving the beauty industry

Making up 1/3 of the show floor, CPNA devotes an entire pavilion to packaging suppliers. Unprecedented in North America, this section highlights everything from raw materials to product development and packaging to private label. Buyers discover innovative ingredients, cuttingedge components, technological advances, marketing angles and more to help them fully showcase their products. Whether the visitor is a salon owner looking to develop a private line or a manufacturer seeking innovative packaging options, this section takes business owners from concept to creation.


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Cibus is a must for companies of the agri-food industry and for key players of the following sectors: • Retail chains

In 2018, Cibus confirmed itself as the reference event of the Italian agri-food sector, a large showcase with international visibility with conferences and round tables on current topics for the Food and Retail industry. For 2020 the goal is repeating the success of contents and visitors of the previous edition.

• Italian and foreign Large Retailers

Exclusively dedicated to the main players and professionals of the agri-food sector, Cibus features an offering of Made-in-Italy food products that is unique and complete with a 4-day exhibition that is effective and dynamic, and enriched by activities and events organized to analyze innovations and latest market trends.

• Organized retail

SIAL PARIS 18-22 OCTOBER 2020 PARIS SIAL PARIS, business generator, innovation catalyst and the biggest agri-food trade fair in the world returns to Paris Nord Villepinte. The 2020 edition will launch a new dynamic by opening debate around a powerful and unifying theme: #Own the Change. At a time of transitions, reinventions and global social responsibility, SIAL Paris is reaffirming its ambition by uniting food professionals around the major transformations taking place in the industry.

• Italian and foreign importers and distributors • Out-of-home food and beverage and Ho.Re.Ca. Segment • Travel Retail and Cruise Industry • Independent retail Cibus 2020 is ONLY open to national and international professionals of the food, retail and Ho.Re.Ca. sectors.

their own right. SIAL Paris will be by their side to surmount the obstacles and is inviting each of them, in their own way, to become advocates for the positive, sustainable future of food. According to Nicolas Trentesaux, General Director, SIAL, “The rapport with food is changing and we have to make new choices. There is now an urgent need to re-think our relationship with agriculture, with the transformation and distribution of products, to deliver a meaningful experience to consumers. At the SIAL, we believe that business performance only makes sense

if it leads to improvements in health, the environment and society as a whole. Our role is to understand, analyze and develop the trends at work in our ecosystem by giving our exhibitors and visitors the keys to create the solutions of the future”

As the sector reinvents itself to rise to the environmental, ethical, digital and demographic challenges of a world in movement, SIAL PARIS 2020 will be giving its 7,200 exhibitors and 310,000 visiting professionals the tools they need to master the issues and become drivers of change in



Please check Websites for New Dates.

UNFILTERED EXPERIENCE 24-25 APRIL 2020 LOS ANGELES Tickets are available now for the Unfiltered Experience Los Angeles April 24th + 25th, 2020 - an intimate, authentically-curated pop-up where curious entrepreneurs and product enthusiasts can discover fresh brands while getting exclusive access to industry experts offering business-building secrets and cutting-edge approaches to modern beauty. Unfiltered Experience LA is the only place where beauty lovers get insiders-only tips from top influencers, plus exclusive opportunities to try and buy next-generation beauty and wellness products directly from the founders of authentic, innovative brands like Hanskin, CBD For Life, Queen V, Pureology and more - with no waiting in lines! There will be a SHOP FOR A CAUSE initiative driven by consumers and social media influencers for one day only. Created as a boutique activation on the event floor, SHOP FOR A CAUSE will showcase mystery bags filled with drugstore and prestige skincare and beauty items that can be purchased by event attendees, with 100 percent of all proceeds collected going to CITY OF HOPE, a world-renowned independent research and treatment center for cancer, diabetes and other lifethreatening diseases. “There truly is no other pop-up experience like this,” explains event creator and award-winning “beauty boss babe” Daniela Ciocan. “At the Unfiltered Experience, we give trendsetters and enthusiasts a beautifully-curated shopping experience and a front-row seat to what’s new in beauty, while empowering entrepreneurs and aspiring brands to build their businesses in an authentic, organic way.” Built on the belief that true beauty goes beyond the surface, Unfiltered Experience LA delivers an unparalleled look at the best and brightest in beauty, skincare, nutrition, and wellness, spotlighting unique and interesting brands not yet available in stores. The pop-up specifically highlights LA-local



enterprises alongside the best new beauty from around the world, serving as a testing ground for cutting-edge, DIY-inspired products and formulations. Social media influencers and cosmetics manufacturers can donate product to the SHOP FOR A CAUSE, which will be packaged in mystery bags and will be made available for sale onsite for $10 for mystery make up bags, $20 for haircare mystery bags, and $25 for skincare and body care mystery bags. Product donations will benefit City of Hope, a premiere institution currently recognized as the leading cancer hospital on the West Coast. Get your tickets now friends, this is one experience you won’t want to miss: the Unfiltered Experience Los Angeles April 24th + 25th, 2020 at The Reef in DTLA.

For more information,


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WABEL Wabel organized 14 summits in Paris and played host to more than 18,000 B2B Smart MeetingsSM, Wabel believes that its proven matchmaking model is the best sourcing solution in Europe. Its mission is to bring together the right FMCG business partners at the right time to secure contracts for both private labels and brands. This would not be possible if not driven by consumer-led trends. Every year they observe, listen, and take note of deep market insights that are shared via top speakers at each summit, enabling them to adapt the model to match or be ahead of market needs. Wabel suggests 2020 will be a big year with a lot of exciting news: Sustainability & food transition: Wabel partnered with big players such as Döhler and Tetrapack from the ingredients and packaging industry, to showcase and bring solutions to all of their partners both in person at the summits and directly with retailers.

Location: to expand and renew some of their leading European B2B summits Wabel has relocated the following summits to Prague: Savoury Grocery, Sweet & Confectionery, Drinks, Wine & Spirits and UP Beauty will take place in the center of Paris. There will also be for the first time a Chinese Beauty Summit in Shanghaï, China in September for European brands wanting to enter the market. Wabel also reinforces their expertise in brand selection thanks to events such as Food & Drinks Brands Summit and Up Beauty, both held in Paris in May and June, presenting innovative and positive impact brands. Lastly, 2020 is the opening of a new category within the Beauty/HPC summits held in Paris at the end of October. Both events will welcome vitamin & supplement manufacturers and brands in addition to more traditional categories.






























5-6 MAY 2020. PARIS

Get in touch with us :


28-29 OCTOBER 2020. PARIS PRIVATE LABEL #OnlyGreatMatches



ADVERTISING INQUIRIES EUROPE Mr. Jacco van Laar Global Retail Brands magazine Herman de Manstraat 29 3842 AT Harderwijk, The Netherlands Tel. +31 (0) 6 13 68 18 08

Cosmopack World Wide Bologna / 37 Daymon / 25 Deutsche Extrakt Kaffee GmbH (DEK) / 5 Emerge / 65 Fair Trade USA / 33 frostkrone Tiefkühlkost GmbH / 27 Germinal Bio s.r.l. / 29

Ms. Sabine Geissler Italy / Germany

Global Tissue Group / Inside Front Cover, Back Cover La Doria S.p.A / 11 Le Bontà srl (Nuova Terra) / 6 & 7 Lucart S.p.A / 14 & 15

Ms. Luisa Colombo Italy

M.A.D.E. Paris / 10 Marca Bologna / 12 & 13 Massimo Zanetti Beverages USA / 25

AMERICAS, ASIA, AUSTRALIA, AFRICA Mr. Phillip Russo Global Retail Brands magazine 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711

MBD (Marketing By Design) / 23 Oka Products / 42 & 43 Paramount Coffee Roasters / 21 PLMA’s World of Private Label Amsterdam / 9 Red Gold / 17 Seneca / 39 V Label International / 49 Velocity Charlotte / 67

Vertex Award Ceremony / Inside Back Cover Women Impacting Store Brand Excellence (WISE) / 47 Wabel / 89

26 - 27 MAY 2020

Next Issues... PLMA Amsterdam/ Vertex Design Issue Ad Close: April 1 SIAL Paris Ad Close: September 1




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