PMC 2015 Annual Report

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GOOD STORIES HELP OTHERS LEAD THE WAY

2015 ANNUAL REPORT


USING FICTION TO CHANGE REALITY PRESIDENT’S MESSAGE

Think back to one of your favorite TV shows. Do you remember the characters? Or specific scenes? Can you recite dialogue? It’s this emotional connection that Population Media Center (PMC) uses to create social change around the world — amplified by storylines spread over many episodes. Entertainment is a powerful tool for change. Audiences see and learn from different characters, actions, and consequences. These fictional worlds are based on extensive formative research, modeled after what’s real, with realistic transformational characters. We’re drawing big audiences and we’re seeing the transitional characters being emulated. In Haiti, the rebroadcast of our popular radio drama Zoukoutap (“To Limp”) drew in nearly half a million loyal listeners (450,000) listening at least once per week, ranking number two by market share in the very competitive Haiti media market. In Rwanda, we finished broadcast of Impano n’Impamba (“A Gift for Today that Will Last a Long Time”) with more than 560,000 people estimated to be loyal listeners listening to at least half of the 104 episodes. Listeners were 4.2 times more likely than non-listeners to have discussed family planning with their partner or spouse three or more times in the past three months. And in the United States, East Los High continued to be a top performer on Hulu. Season three aired in 2015 and was nominated for two Daytime Emmy Awards. The nominations were for Outstanding Digital Daytime Drama Series and Outstanding Actor in a Digital Daytime Drama Series (JD Pardo). Season four of East Los High launched in July 2016.

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You can see the results of more of our programs in the pages of this report, and they show that PMC’s stories help audience members lead the way toward a new reality — a better, more just society with improved health and prosperity for all. Of course, PMC targets audiences with the greatest need, so as we look at results that demonstrate “success,” we recognize the truly difficult, often life-threatening situations that our audience members, and our staffs, must navigate. As you will read on page five, two of our actors were killed during the political unrest in Burundi in early 2016. This reality keeps us working as hard as possible to change reality, but it also makes us stop to appreciate our donors, partners, worldwide staff, and volunteers that make this work possible. Alex Bozzette, a Program Manager at PMC headquarters who oversaw our work in Burundi, also passed away in early 2016. His family and friends have contributed over $100,000 to the Alex Bozzette Fund to support our continued work in Burundi. As we look to 2016, PMC will be working to finalize and begin implementation of our 10-year vision to reach and improve more lives with entertainment-education. I invite you to join us. Much work remains to be done.

WILLIAM N. RYERSON

Founder and President, Population Media Center


E N I G A REIM

HOW TO SAVE THE WORLD PEOPLE ARE LISTENING

LET’S REACH MORE PEOPLE.

YOU CAN HELP.

Entertain. Role model. Change behavior. PMC addresses deeply entrenched beliefs and behaviors, particularly gender equity and the rights of women and girls. We use TV or radio dramas, depending on the audience and media market, to address multiple, interconnected issues. People are simultaneously entertained and inspired by carefully designed storylines and role models. PMC’s drama strategy works across cultures, languages, religions, and media markets. Impact can be measured in a variety of ways, ranging from the size and dedication of the audience to the number of local clinic visitors that are inspired by a PMC drama. PMC’s successful motivation of large audiences (often national) on multiple issues make the approach incredibly costeffective. PMC dramas are one of the most capable and scalable strategies for impacting long-term behavior change and motivating major societal shifts on sensitive issues.

www.PopulationMedia.org/donate

2015 SAMPLING National surveys and clinic monitoring allow PMC to evaluate drama listenership and its impact.

Created by Sasha Tikhonov from the Noun Project

ON AIR

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Radio dramas in 6 different countries TV drama in 1 country

HAITI Nearly one third of survey respondents heard of Zoukoutap, an estimated 1.5 million Haitians adjusting for age and radio ownership. 450,000 Haitians listened to Zoukoutap weekly.

RWANDA 92% of PMC’s Impano n’Impamba listeners reported discussing family planning more than three times in the past three months with their spouse or partner

73%

92%

Nonlisteners

PMC Listeners

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A “REAL SOLUTION”

EVERY DOLLAR ADDRESSES BOTH “PEOPLE” AND “PLANET” When Laney Thornton thinks about philanthropy, he thinks about long-term sustainability, which leads him toward numerous environmental initiatives, but he also thinks about opportunities for the greatest impact. “PMC is one of my top organizations in terms of giving because, as a donor, I want to know how I can be effective,” says Laney, Founder of the Laney Thornton Foundation and Chair of Trustees for the Flora L. Thornton Foundation. “I want to understand the issues and be a better philanthropist.” It’s been more than 14 years since Laney first began giving to PMC, and his belief in PMC’s approach for addressing environmental issues has continued to grow. “Addressing climate change must be one of the top activities for our planet right now. PMC has a way that’s effective, a great return on investment, and is scalable. This is one of the real solutions that exists.”

Above, Laney Thornton and his wife, Pasha.

PMC produces long-running serial dramas for radio, TV, and the web that engage audiences with authentic characters facing culturally appropriate challenges and opportunities. Through dramatic storylines, the characters role model behaviors. PMC trains in-country teams to write and produce each drama and has impacted more than 50 countries. “In environmental organizations, work is often organized around geographical locations, and that means that teams often have to invent the wheel each time because each area and each culture is so different. PMC’s approach, using entertainment-education, is scalable across countries, cultures, religion. This scalable model is a tremendous opportunity,” says Laney. But it’s also what PMC is modeling that inspires Laney. PMC addresses population growth. Human population is currently growing by more than 220,000 per day—more than 9,000 people per hour—which exacerbates every environmental concern, ranging from consumption to pollution to food production to water availability. But addressing population growth doesn’t just benefit almost every environmental initiative. PMC’s work on population focuses on improving individual lives, particularly for women and children. “Population is a vital part of environmental efforts, and what’s so great is that PMC is humanitarianbased. PMC works to empower women and individuals to make conscious decisions about their own lives, and it impacts whole countries,” says Laney. “It’s so very satisfying when environmental issues have a humanitarian aspect. There’s huge potential for PMC to have a profound impact on the planet. This is a great opportunity for philanthropists to make a difference.”

“OTHER TEAMS OFTEN HAVE TO INVENT THE WHEEL BECAUSE EACH AREA AND EACH CULTURE IS SO DIFFERENT. PMC’S APPROACH...IS SCALABLE ACROSS COUNTRIES, CULTURES, RELIGION. THIS SCALABLE MODEL IS A TREMENDOUS OPPORTUNITY.” 3

— LANEY THORNTON, LANEY THORNTON FOUNDATION


Empower Women Girls THE RIGHT THING TO DO AND IT PROTECTS THE ENVIRONMENT

A FEW ISSUES PMC ADDRESSES: Every environmentalist should be an ardent supporter of girls’ education, family planning, and the myriad other issues that enable gender equity. Although it’s not discussed nearly enough, raising the status of women and girls is not only a worthy end in and of itself, it’s also essential to achieving a sustainable planet. The current trajectory of population growth, adding more than 180 people to the planet per minute, is unsustainable and has simple solutions. It is estimated that 50 percent of the world’s pregnancies are unintended and 25 percent are unwanted. We must protect the rights of women and girls so they can determine if and when they want to have children. Enabling choice and expanding information will change the dangerous trajectory of the world’s population. Population size impacts every environmental concern, from water tables to emission levels. Slowing population growth offers huge positive environmental impact at a low cost while also enhancing the rights and health of individuals.

• Gender equity • Girls’ education • Family planning • Reproductive health & rights • Maternal & child health • Female genital mutilation

• Child marriage • Gender-based violence • Domestic violence • Obstetric fistula • Child labor • Child exploitation

IF GENDER EQUALITY AND INFORMATION CREATED THE DEMAND, IT WOULD ONLY TAKE 8% OF AMERICA’S BEER BUDGET TO SUPPLY EVERY WOMAN WITH MODERN CONTRACEPTIVE SERVICES. ($9.4 BILLION, AS ESTIMATED BY GUTTMACHER)

PMC MISSION: To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. Our goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world’s renewable resources. 4


WE WILL MOVE FORWARD DESPITE THE HARDSHIP

81%

of Burundians surveyed were loyal Agashi listeners.

20%

of clients surveyed at local clinics in 2015 cited Agashi as their primary motivation for attending the clinic.

2X

Agashi listeners were two times more likely than nonlisteners to say they knew a place to get a method of family planning. PMC staff members in Burundi were in the recording studio Saturday, May 16, 2015, three days after a failed coup. Violence pervaded the streets and the confusion was encompassing. Early that morning, actors and actresses traversed roadblocks to record the next episodes of Agashi (“Hey! Look Again!”), a 208-episode radio drama addressing reproductive health, family planning, maternal and child health, education, and nutrition. PMC staff had been told not to continue production if it was too dangerous. They had not recorded for weeks and the radio stations, the ones that were still standing and still broadcasting, were about to broadcast episode 143, the last one they had. “To maximize, this day was dedicated to intense rehearsals,” says Jean Bosco Ndayishimiye who directs the PMC-Burundi office. “Those who could come came the next week for retouching because many actors had already fled the country.” But hope survived amidst machine gun fire and grenade explosions. And for stations that stayed on the air, Agashi never missed an episode. It is a testament to the Burundi staff and to the importance of Agashi. In times of conflict, gender-based violence and other health and rights abuses increase. PMC lost two Agashi actors to the violence after Agashi finished broadcasting in January. Our hearts go out to their families and friends. As you can see at right, the results of their work are astounding. Agashi 2 began broadcasting in August 2016.

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2.3X

Agashi listeners were 2.3 times more likely to say that their partner or spouse was open to discussion about family planning.

By GDP per capita among United Nations members, Burundi is the second poorest country on the planet. Burundi was recovering from a 13-year civil war that ended in 2005 after claiming 300,000 lives. In early 2015, strife broke out as President Pierre Nkurunziza announced he would run for an unconstitutional third term.


a Local Pastor

Praises the Radio A promotional event in the Democratic Republic of the Congo didn’t go according to plan — it was better. When François Kimbuibi Munganga and Jean René Kwaka Mbangu arrived at the bustling Mt. Ngafula market on the outskirts of Kinshasa, they quickly realized that their voices – let alone their message about the importance of reproductive health, family planning, and child and maternal health – would not be heard. That’s when an impassioned pastor, Deis Musema Makila, suggested that they come to the evening service at Cry of the Conquerors church instead. François and Jean René were in Mt. Ngafula in March of 2015 to promote PMC’s newest radio drama in the Democratic Republic of the Congo, Elembo (“Footprint”). That night, they found themselves in a jubilant congregation celebrating and discussing the merits of family planning. “In our church, we do a great job of outreach to unemployed youth, tempted by crime, and too many young unmarried mothers abandoned to their fate,” says Deis. “On reading the flyer about Elembo, I realized that the topics covered in the series, such as reproductive health among adolescents and the health of the mother and child, were the same concerns we face.” After prayer, songs, and dance, François was invited to speak. Moved by the atmosphere of community and energy, he took the podium. “When I described the storylines,” he says, “I asked ‘Is it like this here? Do you have these problems here?’ and people said ‘Ezali bongo!’ which means ‘Yes, it’s like that! It’s true!’ and others simply said ‘Amen!’ It was after the service, when we were able to speak individually with people, that we learned most of the young girls felt that one of the characters, Eyenga, was a story directly about them.” After François’ speech, Deis gave a sermon about God’s address in Genesis to “go forth and multiply” and explained that this was a way to recommend that people leave evidence of their passage on Earth. “As children of God, it [is] necessary to leave marks or positive signs during our stay on this Earth,” said Deis. “For our children are traces we leave on Earth, and we must therefore ensure their well-being.” Deis reiterated the importance of family planning to allow for healthy mothers and healthy, educated children. He also emphasized that the first sign God sent to people was passed through his son to convert people – to change behavior – just as Elembo aims to do now.

Above are PMC’s François Kimbuibi Munganga (front) and Jean René Kwaka Mbangu (back) in the Democratic Republic of the Congo.

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MOBILIZING PEOPLE &

THE PRESS The proof is in the photos: seeing human domination of the Earth is much more powerful than another dry, statistical report. OVER opened the eyes of millions of people.

290+ UNIQUE MEDIA ARTICLES PRESS COVERAGE IN 40+ COUNTRIES MEDIA CIRCULATION OF 1.1 BILLION PEOPLE 165,000 UNIQUE WEBSITE VISITORS

6,000+

COPIES OF OVER HAVE BEEN DISTRIBUTED AROUND THE WORLD.

Emotionally intense photo-essays constituted the heart of the dramatic coffee table book, Overdevelopment, Overpopulation, Overshoot (OVER), catching the attention of citizens and mainstream media from all corners of the Earth. Recipients have written to tell PMC that they broke down in tears of uncontrollable emotion. The Guardian published a piece about OVER that was viewed over three million times and spurred a flurry of coverage, ranging from American actor Ashton Kutcher posting Speak Out content on his Facebook page (which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments), to coverage in publications like The Washington Post, The San Francisco Chronicle, News.com, MSN Germany, Yahoo India, and Brazil’s Folha de S.Paulo. In 2015, we partnered with The Foundation for Deep Ecology and Population Institute to publish OVER. It tells the dramatic visual story of global population growth, focusing on how increasing the status of women, ensuring unrestricted access to family planning information and services, and ensuring basic education for the world’s children could be powerful contributors to solving today’s most pressing ecological and social challenges. We challenged people to tell us why they deserved a free copy — how would they use OVER to change the world. To date, we’ve distributed more than 6,000 copies in response to the best ideas for continued impact. This book and its messages now live around the globe. At right, OVER awaits guests at the Mapu Hostel in Chile.

THE WORLD’S CURRICULUM College, high school, and elementary school educators want copies of OVER for their classrooms. OVER, it turns out, strengthens curricula for many ages and subjects of study. From biology to social studies to environmental justice, teachers have been amazed and thrilled at the way OVER evokes big-picture thinking in their students.

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We sent 100 copies of OVER to a global meeting of Eco-Schools in Ireland, the world’s leading environmental education program operating in 46,000 schools in 60 countries worldwide, reaching over 15 million pupils. Each national representative attending the meeting received a copy and it inspired numerous additional OVER-related activities.

Above: EcoSchools in Malaysia.


ROLE MODELS, OFF AND

PMC’s dramas aren’t the only place to utilize research and role model behavior. The success of PMC’s entertainment-education strategy is not a mystery. The impact of PMC’s dramas can be traced back to individual components that combine to create a powerful platform for change.

this information that PMC uses to understand how to extend the influence of PMC dramas. On Saturday, January 31, 2015, Rwandans joined forces for a day of “Umuganda” or “coming together in common purpose to achieve an outcome.” On the last Saturday of every month, Rwandans work together on community projects. On this particular Umuganda, almost 600 people worked together to build shelter for Rwandans in the Gahengeri Sector of the Rwamagana District Eastern Province. As the community members gathered, they were joined by about 35 actors, writers, and staff members of PMC’s Impano n’Impamba (“A Gift for Today That Will Last a Long Time”).

Albert Bandura’s Social Learning Theory explains how Impano n’Impamba chose Umuganda as a perfect day people learn vicariously through the actions of others; to promote, teach, and discuss the drama because of the Jung’s Theory of Archetypes and Stereotypes and the ability to role model positive behaviors in a tangible way Collective Unconscious explains how people classify for audience members and because they were far enough and identify character types; Solomon Asch’s research into broadcast that it would strengthen relationships on conformism helps explain the types and impact of the audience had already formed with the actors and social pressure; Horton and Wohl’s work on Parasocial actresses and their characters. Interaction helps explain how people develop one-sided The photo at right shows OVER at an (but very real) relationships with people or characters; Eco-Schools conference in Malaysia. “It was a surprise for me to attend a community work and the list goes on. It’s this foundation of research that and meet radio serial drama actors,” said Twagirumwami has allowed PMC to create powerful dramas. But it’s also Simon from Gahengeri, “They are super stars.”

Above: Tucson, Arizona high school. Above right: Colorado college students. At left: Phillippines presentation for many schools.

Left: India public school. Top: Santa Monica, California high school. Above: Cocoa, Florida elementary school.

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2015 FINANCIAL OVERVIEW JANUARY 1 - DECEMBER 31, 2015 2015 SUPPORT AND REVENUE UNRESTRICTED Contributions and Grants

$ 729,535

Investment Income Other Income

TEMP. RESTRICTED

2015 TOTAL

$ 8,458,531

$ 9,188,066

$ 43,282

$ 43,282

$ 593,262

$ 593,262

Net Assets Released from Restriction

$ 4,690,890

($ 4,690,890)

$0

TOTAL 2015 SUPPORT AND REVENUE

$ 6,056,969

$ 3,767,641

$ 9,824,610

2015 EXPENSES 2015 TOTAL Program: General Program Development

$ 554,849

Program: Public Outreach

$ 346,005

Program: National & International Initiatives

PROGRAM

90.7 % of applied funding went directly to programs

$ 4,408,185

Management and General

$ 382,182

Fundraising

$ 165,092

MANAGEMENT & GENERAL FUNDRAISING

2.8% 6.5%

$ 5,856,313

TOTAL 2015 EXPENSES

$9,824,610 2015

$8,331,046

10 YEAR SNAPSHOT OF SUPPORT AND REVENUE

2013

$5,461,243 2011

$5,428,812

$4,218,526

2012

2009

$3,506,976 $2,741,281

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2006

2007

$3,725,588 2008

$3,596,258 2010

$9,997,225 2014


2015 NEWS OUT OF

HEADQUARTERS JOSEPH BISH won the annual Population and Sustainability Awareness Award given by Population Matters ALEX BOZZETTE hired as Program Manager YVETTE HANSHAW hired as the Executive Director of PMC’s Texas Chapter STEPHANIE THOLAND promoted to Director of Program and Partnership Development

PMC HEADQUARTERS William Ryerson President & Founder

Lauren Montgomery-Rinehart Program Manager

Kriss Barker Vice President of International Programs

William Rider Vice President of Finance

Joseph Bish Director of Issue Advocacy

Wendi Stein Senior Program Associate

Lillie K. Bleau Office Manager

Stephanie Tholand Director of Program & Partnership Development

Scott Connolly Director of Research Yvette Hanshaw Executive Director PMC Texas Chapter Fatou Jah Research Associate

Missie Thurston Director of Marketing & Communications Paul Ugalde Director of Development David Walker Executive Vice President

PMC was saddened to lose far too many of our colleagues and friends in the first part of 2016. Two of our Agashi actors were victims of Burundi’s political unrest in January, Alex Bozzette passed away in February, and Ed Barry of the Population Institute passed away in May.

PMC BOARD OF DIRECTORS Bram Kleppner – Chair David Poindexter – Honorary Chair Earl Babbie – Secretary Jerri Lea Shaw – Treasurer Virginia Carter – Emeritus Member Jeff Burrow Tom Perkins Jane Putch William Ryerson

PMC PROGRAM ADVISORY BOARD Albert Alcouloumbre Jr. Neal A. Baer Albert Bandura Lester R. Brown Martha Campbell N. Kate Cho Zoanne Clack John Coulter Herman E. Daly Anne Howland Ehrlich Paul R. Ehrlich Robert Engelman Lucy L. Grimes Andrew Ferguson Robert W. Gillespie Lindsey Grant Hope S. Green Lynn Gutstadt Maisha L. Hazzard Richard Heinberg Marilyn Hempel John Jackson Lucy Antek Johnson Tony Johnston Jeremy Kagan Shiv Khare Doug La Follette Richard D. Lamm Diane Lee Langston Anthony Leiserowitz

Vincent Maduka Daniel C. Maguire Edward Maibach Frederick Meyerson Jotham Musinguzi Stephen Kalonzo Musyoka Norman Myers Richard Ottaway Chris Palmer Alexandra Paul Roger Pereira David Pimentel Barbara Pyle Kate Randolph Tom Sawyer SD Shantinath O. J. Sikes Steven W. Sinding Arvind Singhal Elizabeth Smith Gloria Steinem Crispin Tickell Monique Tilford Peter C. Vesey Charles Westoff Paul Winter Robert J. Wyman Philip Zimbardo Robert Zinser

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C I T A DRAM

AT ENDLINE, MORE THAN 9 OUT OF 10 LISTENERS OF PMC’S AGASHI IN BURUNDI GENERALLY APPROVED OF FAMILY PLANNING.

2015 HIGHLIGHTS

PMC DRAMAS ACTING FOR CHANGE AROUND THE WORLD BURUNDI

HAITI

Agashi (“Hey! Look Again!”) 208-episode radio serial drama, January 2014 - January 2016

Zoukoutap One (“To Limp”) 78-episode radio serial drama, September 2013 - July 2014; rebroadcast, September 2014 - March 2015

DEMOCRATIC REPUBLIC OF THE CONGO

Zoukoutap Two (“To Limp”) 156-episode radio serial drama, May 2015 - June 2016

Vivra Verra (“Time Will Tell”) 156-episode radio serial drama, September 2014 - March 2016 Elembo (“Footprint”) 156-episode radio serial drama, February 2015 - August 2016 ETHIOPIA

Yebirhan Atsnafat (“Rays of Light”) 204-episode radio serial drama, May 2014 - January 2016

OTHER 2015 PROJECT HIGHLIGHTS OVERDEVELOPMENT, OVERPOPULATION, OVERSHOOT PHOTO BOOK PMC partnered with Population Institute to launch the large scale coffee table book, Overdevelopment, Overpopulation, Overshoot (OVER) published by the Foundation for Deep Ecology. The campaign received approximately 165,000 unique website visitors, 290 unique media articles, press coverage in more than 40 countries with a circulation of over 1 billion people, and pledges of support from over 3,500 activists on six continents. TEXAS & ARIZONA CHAPTERS PMC-TX hired a new Executive Director, Yvette Hanshaw. PMC-AZ organized a statewide high school video contest that awarded cash prizes to winning entries. Both chapters worked with local media, attended events, and raised awareness about PMC and population issues locally, regionally, and globally.

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NIGERIA

Hannunka Mai Sanda (“Power in Your Hands”) 78-episode radio serial drama, November 2013 - August 2014; broadcast to 3 additional states, July 2015 - June 2016 Tafigawalo (“Working Towards Change”) 78-episode radio serial drama, November 2013 - August 2014; broadcast to 7 additional states, June 2014 - April 2015; broadcast to 2 additional states, July 2015 - May 2016 RWANDA

Impano n’Impamba (“A Gift For Today That Will Last a Long Time”) 104-episode radio serial drama, October 2014 - November 2015 UNITED STATES

East Los High Hulu exclusive TV series on hulu.com, season three aired in summer 2015

PMC’S WORK IS VITAL, AND WE WANT TO HAVE A

BIGGER IMPACT.

R FUIESTURE A HEAL30THFOCIEUS COU NTR PROPVISIELONLI202NG 5: EXPANDING TO

WWW.POPULATIONMEDIA.ORG/STRATEGIC-PLAN


2015 INSTITUTIONAL AND CORPORATE DONORS ORGANIZATIONS HELPING TO CHANGE THE WORLD AmazonSmile Bancker-Williams Foundation Banyan, LLC. Bushrod H. Campbell & Adah F. Hall Charity Fund California State Employees Campaign Carmel Hill Fund Colcom Foundation Combined Federal Campaign Conservation and Research Foundation Cooperation Suisse David and Lucile Packard Foundation DKT International Ebay Foundation EcoTrust Eucalyptus Foundation Family Care International Flora L. Thornton Foundation Ford Foundation The Furnessville Foundation GE Foundation Georgetown University Robert Gillespie Foundation Government of Canada JH Grantham Environmental Trust Janet and Robert Andrews Fund John & Holly Robbins Family Foundation Kendeda Fund L. P. Brown Foundation

Leuthold Family Office MacArthur Foundation McBride Family Foundation Montgomery Family Foundation Moses Feldman Family Foundation Perkins Hunter Foundation Population Services International The Prentice Foundation Richard and Lesley Stone Family Fund Robert F. Hunsicker Foundation Rotarian Action Group for Population & Development Round Hill Fund S&C Harvest Foundation Save the Children Schneider Foundation, Inc. Segal Family Foundation Serena Foundation Smoke Rise Foundation Tides Foundation U.S. Department of State UNFPA UNICEF Veit Charitable Foundation Vital Spark Foundation Williams Family Foundation World Food Programme Zonta Club of Burlington VT Foundation

WHAT WE’RE ACCOMPLISHING TOGETHER:

NIGERIA

GLOBAL

RWANDA

Clinic monitoring in River State found that more than 60% of health clinic clients were motivated to go to the clinic by PMC’s Tafigawalo.

Media circulation reached beyond one billion people, and OVER generated pledges of support from more than 3,500 activists on six continents.

Listeners to PMC’s Impano n’Impamba were 50% more likely than non-listeners to disagree with the statement “a man is worth more than a woman.”

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2015 INDIVIDUAL DONORS Marilyn Abbey Judith Ackerman Douglas Adams Mr. & Mrs. Robert Adams Cynthia Adhikari George Adkins Mr. & Mrs. Richard M. Adler Kenneth & Gail Albert James E. Alcock Patricia Passmore Alley Jacob Alpert Lance Ambrose Andrea & Richard Amend Peter Ames & Mareen Harwell Lorna Amsbaugh Alice L. Anderson Barry Andrews Joseph Angelone Brian Appleberry & Gabrielle Mikula Jeannette Atkinson Earl & Suze Babbie Sheila Babbie Dr. Julia Bailey Virginia Baker Margaret Baldwin Dr. Albert Bandura Mary Bandura & Harton Smith Donald Barber Kriss Barker Edwin & Janet Bartholomew Connie Battaile Drs. John & Penelope Beasley Robert Beck Roy & Shirley Beck Armin Behr Ed Bennett Debby Bergh John R. Bermingham Dr. Rameen Beroukhim Kaye Beth Peter Bingham Joe Bish June Bishop Linda Black Jonathan D. Blake & Elizabeth Shriver Niall Blake William Blakney Casey Blanchard & Dan Cox George & Jeanette Blank Lillie Bleau David Blockstein John Boot Elaine Booth Amy & Ed Borer Denise Bourque George & Myra Bowers James Braden Elizabeth Bramhall Wilmer Brandt Janet Brazill Elizabeth Breunig David Brisbin Doris Brown

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Fred Brown Tom Brownfield Marney Bruce Donald Buckey Barbara Bull Gregory Bungo Elizabeth Burdash Jerry Busch Mr. & Mrs. Timothy Caber Dr. Irene Cannon-Geary Bruce Carlson James Carter Virginia Carter Daniel Case Dick Catlin John & Theresa Cederholm Chris Chi Edward Dessau Clarkson, Jr. Robert Clear Marcia Coleman Donald Collins, Jr. Glen Colton Dr. Elizabeth Conant Paul Concus Graham Connell Scott Connolly & Barbara Wager Pamela Cook & Paul Gietzel Patricia & Peter Cooper Sarah Anne Corbett Claude Courty Dr. David Crafts Dr. Edward Crane Warren Cuddeback Margaret & Daniel Curtis Camille Da Rocha Francis Dallett Peter Davies Matthew & Nancy Davis Janet Vaill Day William Deller Dr. Constance Dent Richard Derby Linda Destefano & Richard Weiskopf Judith Dickerson Shoshannah Dobry Philip & Frances Dodd Dr. Daryl Domning Kevin Donaldson Gordon Douglas Michael Dowd Barbara Du Lac Don Dumond Susan Duncan John & Mary Anna Dunn Neville Dunton-McLeod Mr. & Mrs. Ralph Earle William Eastham James Eckstein Dr. Regina Edmonds Bert Edwards Eric Efron Paul & Anne Ehrlich Neil Elliott

Ward Elliott Art & Elinor Elphick Gabe Englander David Epstein Richard Epstein Sarah Epstein & Don Collins Ronald Fasano John Feeney Melvin Feldman Randolph Femmer Susan Fendell Martha Ferger Dennis Ferguson Louise Ferrell Alan Field Liz Field Felix Leyva Fillad Leta Finch John & Margaret Fogarty Joshua Francuz Greg Freer Alan French Andrew Frey Carl Fricke Drs. Barbara & Richard Friedenberg Alison C. Fuller Newton Garland Whitney & Nancy Garlinghouse Lydia Garvey Alison F. Geballe Robert Gebelein Linda Geiser Steve & Kristy Giddings Mark Giese Katrina Glenn Jane Goldhamer Elaine Goldman Edith Gomes Mary B. Goodwin Trust Tom & Rosalyn Graham Lindsey Grant David Green & Myrth York Hope Green & Bob Arns Janet Greene Richard Gregory III & Louise Thorson James & Loma Griffith Lucy Grimes Dr. Richard & Gail Grossman Helen Grumman Lynne & Charles Gunn Patricia Hackbarth Robert Hall Dr. Thomas Hall David Hallstrom Betsy Halpern Henry Hamburger Bruce Hamilton Michael Hanauer Hedda Haning Eric Hanson Ann Harmon Nancy Harris Mr. & Mrs. William Harris Mary Harte Phillip Harvey Benjamin Haskins David Hathaway & Carolyn Greene Jane Hauser Douglas Hawes

Rachel Haymon & Ken MacDonald Jane Heald Charles & Margareta Hedberg Robert & Rosemary Heil Carol Heller Wendy & John Helms Julie & Don Herr Richard & Valerie Herr Judith Herzfeld Susan Hessel John & Nancy Heugel Carman Hill Linda Berris Hill John Hirschi Derek Hoff Judith Hoffman Ron & Dianne Hoge Jack Hollon Karen Hollweg Dolores Hood Mark Horlings James & Evalyn Hornig Holiday & Philip Houck William & Lucie Huckabay Roger Hudson Mr. & Mrs. Albert Huen Jacqueline Hughes Lucy Iliff Arnaud Insinger Walter Jacobs Ellen Jamieson Priscilla Jamieson Wallace Jenkins David Johns Margery Johnson Nicholas Jones Sharon Jordan Janice Juraska Dr. Keith Kaback Marcia Kamiya-Cross Lynne Kane Sergio Kapfer Steven Kaplan Judith Karpen Catherine Kashanski & Eric Sorenson Gary & Ilene Katz Barbara Keeton Shirley Kiefer N. Kay Killingstad Paul Killough Lois Kirschenbaum John Kittross Adam Kleppner Warren Klink H. Felix Kloman Kathy Knudsen Richard Koch David Koenigsberg Leon Kolankiewicz David Kraus Peter Kreckovic Elliott Krefetz Robert Kropfli Thomas Kuchenbecker Lothar Kuhn Dr. Judith Kunofsky & Mitchell Shandling Megaera Kuny Steve Kurtz Dusan Kustudic


Doug La Follette Susan Labandibar Susan Lake & Warren Long John Lamb Richard & Dottie Lamm Christopher Lang Coralie Lang Richard Latterell Robert Law Norbert Lechner Eleanore Lee Edward Lehrer Dr. & Mrs. John Lepinski Ben Lerner Adam Levine William Libby Therese Lindsey Charles Litweiler Lucy Logan Joanna London Louise Earle Loomis Marcena Love Charles Lucas Merloyd Ludington Dr. William & Vi Luginbuhl Nancy Luke Edward Lundquist John Lynskey Lauren Macy Ellen Mahoney Jerry & Sandy Manne Ryan Mansuri William Mares & Christine Hadsel Gilles Marlet Ferritable Jack Marshall John Martin Frank Martonick Patricia & Joel Marx Christy-Aurore Masamba Nan & Ben Mason Edward Matalka John Matzger Cynthia McClintock Downs & Irene McCloskey, Jr. Ross McCluney Holly McDonald Angela McFarland Michael McHargue John & Rebekah McReynolds Barbara Meislin Paolo Melloni Melissa Merwin Holly Meyer Keith & Jackie Miller Carol Mock Robert Alan Mole Dr. Thomas Moore Greg & Toni Morgan Barbara & Howard Morland Diantha Morse Stephen Mumford Dr. William & Ann Naftel Sara Nerken Michael & Suzanne Niebling Peter Nimkoff Heidi Nitze Joshua Norvell Richard Oba Roberta O’Dell

Patrick Oliver Timothy Olsen Charles Otterson Beresford Parlett Fredric Parsons W. Todd Parsons Ruth Partridge Lynn Patinkin John Patrick Howard Pellett Margaret Perkins Susan Perkins Csaba Peterfalvi Donald Petersen Drs. Robert & Veronica Petersen Robert Peterson Helen Pettit Karen Gaia Pitts George Plumb David O. & Marian Poindexter Mary Pollock Susan Poloway Stuart Porteous Bruce Pringle James & Kathleen Proctor Leonard Proctor Jane Putch Karen & David Pye Joelle Raichle Dr. David Ralph Deborah Ramsdell Allan & Edwina Randall Martin Rayner Pat Reasoner Melinda Reed Gay Regan Ken Regelson Richard Renfield Bernard Resnick Barbara Ricca Mr. & Mrs. John Richmond Stuart Richter William & Amy Rider Marilyn Riede Jean Rioux Dr. Susan Rittenhouse Glen Roa Jane & Julian Roberts David Robin Pat Robins & Lisa Schamberg Alan & Jill Rodomsky Becca Rodomsky-Bish John Rohe William Rolls Keith Ross Lena Rotenberg Doug & Elizabeth Roy Carol Rubiano Kathleen Rude Alice Runnette William N. Ryerson Milton & Jeanne Saier, Jr. Susan Salzberg Dr. John Santmann Donald Sargent & Judith Hall Marilee Scaff Kay Frances Schepp Virginia Schilz Erich Franz Schimps

Wolfger Schneider Elsa Schultz Joel Schwartz Paul Scott Peter Seidel Pablo Servigne Sally Seven Elizabeth Sharman Dennis Shaw Jerri Lea Shaw Merri Lea Shaw & Bruce Carroll LeRoy Sherman Daniel Sherr Elton Sherwin Daniel Shively Dr. Daniel Silver Michael Silver David Simcox Sachchida Singh Frances Sippel-Wetmore Bryce Smith Phyllis Soboczenski Carl Soderberg Jane Sommers Bernadette Sonefeld Barbara Sorkin Michael Soule Dr. Ronald Spark Dr. David Spingarn Tina Springer Brad & Shelli Stanback Fred & Alice Stanback Elizabeth Steele Matthew Stein Wendi Stein & Brian Yarwood Patrick Stewart Fran Stoddard & Harry Grabenstein Barbara Strack John Strack John Strickler

Gayle Tuch Paul Ugalde & Catherine Symans Stephanie Ulmer Gaylon Umbarger Dr. Jack & Uta Valpey Stephen & Mary Van der Hoven Jeffrey & Ellen Van Fleet Drs. Robert & Valerie Van Houten Mary Van Vleck Peter Vander Linden Richard & Gail Venti Richard Vernon Claudia Vetesy Cornelia Von Allmen Peter Von Christierson Joyce Vos David Voytek Grant Walker David Wall Billy Wallace Dirk & Bonnie Walters Paul Wardell Diana Weatherby Ann Weathers Catherine Weaver George Webb Julia Weertman Alan Weisman Marian Wenzel Edward Westrick Henry & Roya Weyerhaeuser Doris White Clare Whitfield Jo Lynne Whiting Dr. Richard & Margaret Whittaker Boyd Wilcox Thomas & Patricia Willis Paul Winder Kenneth Winer Robert Wittrock

“WHERE OTHERS HAVE SPENT FAR MORE AND FAILED, PMC HAS MANY SUCCESS STORIES. SOPHISTICATED RESEARCH — REINFORCED BY THOUSANDS OF LETTERS FROM LISTENERS — ATTESTS TO THE SUCCESS THAT PMC SERIAL DRAMAS HAVE IN PROTECTING GIRLS.” ELTON SHERWIN, PMC DONOR Mr. & Mrs. Bertram Strieb Thomas Struhsaker Marcy Summers Ric Sweeney J. Guy & Sarah Taylor Scott Tegtmeyer Aija Thacher Mark Thies Stephanie Tholand Rogan Thompquist Mick Thompson Missie Thurston & Brian Clifford Charles Tipper Sandra Tofflemire Kerstin Trone & Donald Dunn

Jerrold & Sheila Wolfset Linda Wolpert Roger Wykes II Dr. Robert J. Wyman Ted Yellman Alan Young Mr. & Mrs. Norman Youngsteadt Leland & Florence Younker Dr. J. David & Geiger Yount Jerrold Zar Philip Ziegler Carl Zimmerman John Zimmerman Ben Zuckerman

14


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