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EDITOR’S LETTER
PAX International 26 Pearl Street, Mississauga, Ontario L5M 1X2, Canada Tel: (1 905) 821-3344; Fax: (1 905) 821-2777 website: www.pax-intl.com
PUBLISHER Aijaz Khan E-mail: aijaz@globalmarketingcom.ca
EDITORIAL OFFICES
Partners: Yours and Ours
T
his issue of PAX International, the largest in the nearly 15-year history of the magazine, has lots of coverage about partnerships. There are partnerships that have resulted in improved revenue for companies that would, in years past, have been competitors. There are stories of partnerships between organizations and companies that have brought about important advancements in food safety. If you are holding this issue in your hands this fall in Seattle, you are witnessing the affects of another partnership between three vital groups as they bring the cabin service industry, in all its incarnations together in one place. A similar partnership will show itself next spring in Hamburg, when the Aircraft Interiors Expo incorporates the International Travel Catering Association Exhibition (ITCA) in its yearly event. The business of business-to-business partnerships has been borne of necessity in a shrinking world. No longer can a company thrive in an ivory tower. Many can now acknowledge that there are some things that a rival company does better, and combining strengths is important to making an entire mar-
ket segment stronger, more efficient and in the end better for the customer. If you like what you’re reading in this issue, you have a few of our partners to thank as well. The airline catering industry’s two associations have been hospitable and cooperative in the midst of important transitions of their own. The newly named Airline Passenger Experience Association has taken exciting new directions for their member airlines. Reed Exhibition Services has provided continued support to our magazine through stand space and distribution opportunities. In our Association News section you will see more news from our partner in all things at sea, the Marine Hotel Association. Also, we stay on top of the world of ancillary revenue through out association with Guestlogix and their well-attended October 3-5 User Group Conference. Also, we must acknowledge our advertisers, new and established, that have kept us going so we can now be part of a segment of the aviation industry shows all the signs of an exciting future. Rick Lundstrom Editor-in-Chief, PAX International
Rick Lundstrom, Editor in Chief PAX International 723 Jefferson Street, NE Minneapolis, MN 55413, USA Tel: (1 612) 378-0862 Fax: (1 612) 378-0852 E-mail: rick@pax-intl.com Maryann Simson, Associate Editor Tel: (1 905) 821-3344 x31 E-mail: maryann@pax-intl.com Chantelle Boyal, Associate Editor Tel: (1 905) 821-3344 x21 E-mail: chantelle@pax-intl.com
A R T D E PA R T M E N T Patrick Balanquit, Art Director E-mail: patrick@globalmaketingcom.ca
ADVERTISING OFFICES Deepa J, Subscription & Conference Manager Tel: (1 905) 821-3344 x35 Fax: (1 905) 821-2777 E-mail: deepa@globalmarketingcom.ca PAX International is published six times a year (January/February, March/April, May, June/July/August, September/October, November/December) by PAX International, 26 Pearl Street, Mississauga, Ontario L5M 1X2, Canada. International Distribution. Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. June/August 2011, Vol. 15, No. 4. Printed in Canada. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. © PAX International magazine
Want more? Visit us online to check out our current e.Newsletter, read recent print issues or vote in the PAX International Readership Awards. www.pax-intl.com www.pax-intl.com
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