LIQUOR NEWS
Second edition of Patrón en LALIQUE is released In 2015, renowned luxury tequila distiller, Patrón, and illustrious French crystal art glassmaker, LALIQUE, together created a breathtaking collaboration, Patrón en LALIQUE. That limited edition crystal decanter was influenced by founder René Lalique’s early Art Nouveau style, which he pioneered in the late 19thth century. This year, once again the two esteemed companies will release a beautiful collaboration. For Patrón en LALIQUE: Serie 2, LALIQUE’s master artisans have created a stunningly elegant crystal decanter inspired by Lalique’s signature Art Déco design, which has both a French and Mexican pedigree. Only 299 bottles of Patrón en LALIQUE: Serie 2 have been created, each skillfully handmade and individually numbered at LALIQUE’s glass factory in Wingen-sur- Moder, in Alsace, France. The bottle, inspired by the Weber Blue Agave plant, from which tequila is produced, displays the lines that are both straight and offer the feel of delicate curves – quintessential Art Deco. The decanter’s rounded crystal stopper is amber in color, to complement the extra añejo tequila inside the bottle, and features Patrón’s iconic bee emblem, detailed in pure gold enamel. The elegant display case rotates to reveal the bottle and stopper, making for a truly dramatic presentation. The bottle and display case are just the beginning. Tequila is challenging to age, but Patrón’s master distiller Francisco Alcaraz
Mexican luxury meets French luxury in the new release: Patrón en LALIQUE: Serie 2
and his talented team have created a masterpiece, aging the tequila for, on average, over seven years in three different types of barrels: American oak, French oak, and Spanish Sherry. The exceptional liquid has the perfect balance of oak and roasted agave flavor, with notes of apple, banana, pear, vanilla, light agave, raisin and pecans.
Tito’s releases new gift bag for the holiday season
Now that the territory of Tito’s Handmade Vodka is expanding globally, the company will have more airport activations and gift bags such as this fun, photographable and shareable “Ugly Sweater”
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ASIA DUTY FREE & TRAVEL RETAILING OCTOBER 2017
After seeing its success with two previous exclusive gift bag releases, Tito’s Handmade Vodka is playing with the holiday season’s “ugly sweater” trend with a fun “Ugly Sweater” gift bag, available exclusively in global travel retail. Previously this year, the company released a Chinese New Year gift bag, which was available in key travel retail locations in Asia, and then in a much larger campaign, the “Red, White and Blue” gift bag to celebrate the United States’ Independence Day in July. Social media has been key for the company’s ability to capture the millennial shopper, and the company describes this gift bag as “a fun, photographable and shareable package.” It is the Chinese Year of the Dog beginning early in 2018. As “The Vodka for Dog People,” Tito’s is very involved in helping dogs live better lives, through rescue, vet support and more. The company will therefore have an extra-special themed release coming out early next year as a travel retail exclusive. John McDonnell, Tito’s International Managing Director, says as territories expand, the company will work toward building its in-store presence, with expanded facings, improved shelf positions and more bottle formats. Tito’s has also begun activations that bring attention to the brand’s craft heritage; these activations will play a key role in brand expansion.