GODIVA
Godiva Expression Artistique showcased in Waikiki, Hawaii
Godiva continues to see more multi-buy promotions in the market and additional destination/souvenir products
A voyage of discovery Belgian chocolate specialist Godiva is rapidly evolving with a raft of new products, bold new promotions and new ways of connecting with consumers
G Godiva has implemented a number of unique activities including a Red Carpet Chef event including dipping, photo opportunities, chef education sessions and special shopper promotions
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AMERICAS DUTY FREE & TRAVEL RETAILING OCTOBER 2017
odiva’s global travel retail team has been busy this year on a number of important fronts in a bid to cater more effectively to its customers. Explaining how active the Belgian chocolatier has been in the Americas region, Thom Blincoe, Global Travel Retail Trade Marketing Manager Americas & Caribbean, Godiva, says: “Our Godiva Global Travel Retail team is working diligently to optimize our supply chain, which brings terrific benefits and advantages to our customers. We have recently introduced additional products from Godiva’s global portfolio, which allows a broader assortment, more price points and a longer shelf life. More shipments now originate from our US distribution center, which provides a shorter lead time and a more direct route to market.” Blincoe says the strong US dollar and resulting currency exchange in Canada and some Latin American countries continue to present challenges, adding: “However, we’re quite pleased that our Latin American region is now trending favorably to meet and exceed expectations.”