In its year-ending edition, Global Business Outlook delves into diverse aspects of the global economy, encompassing the UK's recession, China's economic measures, global economic challenges, and dispelling myths surrounding 'Zero Interest Rate.' The issue features compelling narratives on Artificial Intelligence, neobanks, as well as insights into the dynamics of the retail and property sectors. Our cover story spotlights the impactful 'Customer Loyalty Programme' and its role in sustaining a commendable customer retention rate for banks.